All Episodes

June 26, 2025 33 mins

Developers often have misconceptions about SEO. In this episode of Search Off the Record, John Mueller and Martin Splitt clarify what matters and what doesn't. They cover areas including: Optimizing themes for SEO, The indexing API, and common HTML mistakes. This podcast delivers essential knowledge for developers to enhance their SEO strategies and avoid common pitfalls.

Resources: 

Episode transcript → https://goo.gle/sotr094-transcript

Chapters:
0:00 - Intro to SEO misconceptions
0:15 - Why developers should care about SEO?
0:59 - Technical vs non-technical SEO
4:38 - The importance of naming things
6:03 - Title and Meta Description
7:31 - Is bad Html bad for SEO?
12:43 - Core Web Vitals
17:22 - Javascript SEO
27:00 - Google APIs and SEO
27:42 - Google Search algorithm
31:32 - What about Html comments?
31:58 - Themes and SEO
32:13 - How to reach out to Martin
32:57 - Wrap up

Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

#SOTRpodcast #SEO

Speaker: Martin Splitt, Gary Illyes
Products Mentioned: 

Mark as Played

Advertise With Us

Popular Podcasts

United States of Kennedy
Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.