Sasha's Tale of Style and Entrepreneurial Spirit

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Ever stare at the clothing racks and wonder what magic brews behind the curtains of a boutique? Sasha, the vibrant force behind Vibe Boutique, joins me, Thaddeous Shade, to stitch together a narrative of passion, fashion, and the leap from a draining finance career to a dream painted in fabric and thread. As Sasha spins the yarn of her transition, she touches on the challenges and delights of curating a unique shopping oasis in Old Town Scottsdale, where every article of clothing carries the promise of exclusivity and personal connection.

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Episode Transcript

Speaker 1 (00:12):
I'm with that shade you got cloud.
Let me hear what it's aboutthat shade.
Said you really different, tooka different route that shade if
you're cooking up, can we tasteit now?
That shade, without a doubt, isthat season of a cloud that
shade you got cloud.
Let me hear what it's aboutthat shade you got cloud.
Let me hear what it's aboutthat shade you got cloud.

(00:33):
Let me hear what it's aboutthat shade, without a doubt, is
that season of a cloud.
That shade Okay, awesome.

Speaker 2 (00:41):
Ladies and gentlemen, I am Thaddeus Shahade.
This is Seasonable Cloud and Idon't know what episode this is.
I'm an old man, I can'tremember what episode I'm on,
but I've done a lot of them andbut I'm here with a special
guest, Sasha, and before we evenstarted I talked about like is
it Sasha?
Something she was like nah,it's just Sasha, like Prince.
So we got one name, Sasha, whois the owner of Vibe Boutique in

(01:07):
Scottsdale which I'm already,you know, a fan of, because you
was able to put that inScottsdale, your location.
We're exactly in Scottsdale,your location, that so it's Old
Town, scottsdale.

Speaker 3 (01:20):
Nice and like so it's , yeah, so it's like the main
cross-shoots is Marshall andIndian School, Nice, nice.

Speaker 2 (01:28):
Nice.

Speaker 3 (01:29):
Like two blocks from Fashion Square, really Right
around the corner.

Speaker 2 (01:33):
How long you been open.

Speaker 3 (01:36):
I've been open for three years, three years.

Speaker 2 (01:41):
Here comes a clap.

Speaker 1 (01:43):
I'll prepare you for a clap, but you've been open
three years.

Speaker 2 (01:45):
Scottsdale Old Town, here you come, thank you, sounds
good.
It's my Jerry Springer crown.
Open three years.
Yes, all right, so let's do howI want to run it.
Do we want to go from the verybeginning or do we want to?
When did you open?
Like, what was that date?

(02:05):
What was that that?
That?

Speaker 3 (02:08):
I know it was ribbon cut.
I know it was November 14th,yeah, and that was 2021 2021.

Speaker 2 (02:20):
How's the idea happened when it, when it is
sparked to black?
I want my own boutique.

Speaker 3 (02:24):
So I've always wanted my own boutique.
It was one of those thingswhere I've always wanted one,
but I just honestly kind ofdidn't believe in myself, I
guess, or have the faith.
I would say it's a kind of juststep out on faith and own it.

Speaker 2 (02:45):
Right.

Speaker 3 (02:46):
I think it was.
I think I was kind of still inmy head Like that's, those
dreams are too big, like that'stoo big, yeah.
But then honestly, like Istarted online in 2019.
Right, and then.

Speaker 2 (03:02):
Same name.

Speaker 3 (03:02):
Okay.
And then I ended up having mythird baby, my son, and honestly
, just the way everything playedout with my son, that honestly
kind of like I definitely say,that made me turn up.
Push up, yeah, as she wassaying, and I mean, I definitely
feel like that made me havethat little like that fire under

(03:23):
my ass to be like okay, you gotto, you got to get out here,
you got to get out here.
Just put yourself out there andbasically see what happens.

Speaker 2 (03:31):
So you're working like a regular gig before you
get yourself.
What are you doing?

Speaker 3 (03:35):
So I worked for a financial company Nice Um yeah,
definitely hated it.

Speaker 2 (03:40):
Oh, take it back.
I take back my.
I take it back.
Okay, I got you.

Speaker 3 (03:44):
I was also working for a financial company and it
was like peak pandemic andthat's when everything people
started working from home.
Um, I started working from homebut I had, um, one of my kids
was basically they were allbeing homeschooled.
So I had a newborn that I wastaken care of.
I had one that was never reallyused, a laptop to do like

(04:08):
curricular curriculum things Iwas having to help, and then my
daughter's same thing and I wasby myself.
So I was just like this is waytoo much.
Not at that point At that timeI was getting.
I was getting my ass kicked andthen and working simultaneously
like customer service,essentially.
You know, it was just like that.

(04:29):
I was just miserable because Iwas just so overwhelmed Um and
naturally I'm just a creativeperson and that whole side of me
was like dead, yeah.
So I was just like I can't, Ican't do this any longer.
And then, honestly, I feel likeit was a blessing because they
ended up letting me go because Iwasn't meeting the whatever.

(04:51):
So it was a blessing in thisguy and I just was like you know
what?
This is my time to all money,all money in like just just go
for it, go for it, and I justwent all the way for it, because
I already had it online.

Speaker 2 (05:04):
Right.

Speaker 3 (05:05):
So I was like okay, how do I put it in store?
I always wanted it in person, Ialways wanted a physical
location.

Speaker 2 (05:13):
So I was like okay, how did you kick it off online?
You know how'd you come up withvibes boutique boutique.

Speaker 3 (05:20):
So vibe is basically the definition of vibe is
basically the way that you feelin an atmosphere, the way you
feel from the way a person makesyou feel.
And I feel like a lot of myfriends would always be like
Sasha, you're such a vibe, likeyour vibe, because I think it's

(05:42):
definitely a blessing that Imeet these strangers.
It could be strangers and meand my mom have like an ongoing
thing where everybody tells metheir business, you don't even
have to know me.
They're just like oh, and thenthis happened and this happened
and this happened and so and Idon't drink or smoke.

Speaker 2 (06:00):
So one out of square.
Hey, you're probably not asquare, but I am a square.
I'm an absolute square.

Speaker 3 (06:06):
So when people would see me out and they're like, oh
my gosh, sasha is so like turn,she's just so full of life, like
what are you on?
And I'm like life, life, justhigh off life.

Speaker 2 (06:14):
So no coffee, no, nothing Huh.

Speaker 3 (06:16):
No, I just recently started kind of getting into
coffee, but like it's not.

Speaker 2 (06:20):
And you like to the party.

Speaker 3 (06:22):
Yeah, I don't see that.
Wow, it's not here my voice.

Speaker 2 (06:28):
I got some coffee spots for you on me.
Yeah, I know, and they're cute.

Speaker 3 (06:31):
They're cute.
I love going to little coffeespots.
My sister's a really big like.
She's really like a coffeeconnoisseur.
And I'm like and I'm like um,can I have the vanilla milk
Shake like I'm doing the noncoffee?

Speaker 2 (06:46):
I'll say just all like a frappuccino.

Speaker 3 (06:49):
I go to Starbucks and I'm like can I have a vanilla?

Speaker 2 (06:51):
bean.
You, baby stepping it, you,baby stepping it.

Speaker 3 (06:53):
I'm trying.
There's some like seasonaldrinks that I do kind of like,
but if I never have them again,I won't like fill away or
anything.

Speaker 2 (07:03):
Yeah, don't listen.

Speaker 3 (07:04):
People can't see my face but I'm a little hurt right
now.

Speaker 2 (07:07):
You just like, basically, whenever you get done
with them, it's okay, they cango ahead and disappear, but
continue.
I know I had.
I took you off on a coffeecourse.
Okay, continue, continue on.
You basically were yeah.

Speaker 3 (07:19):
So I basically so I got the name by yes.
So, um, and I wanted itsomething.
I really I really started outwith an.
I didn't want it to bebasically just identified off of
the name, but then it kind ofwas counter counteractive I
guess the word would be becauseI was like well, people don't

(07:39):
know what vibe is, and so Ithrew boutique on there for it
to have a bit of an, someidentity to it, like okay, this
is what that is.

Speaker 2 (07:46):
Google vibe Okay, got you.

Speaker 3 (07:48):
Right, so, um, but now I'm kind of trying to
honestly drop the boutique to it.

Speaker 2 (07:54):
Yeah, what makes you want to drop it?

Speaker 3 (07:57):
Um, because there's so many other things I want to
do with vibe and I feel like Iwant it to kind of be like an
umbrella, because I have otherbusinesses I'm working on right
now.
So I kind of so did vibe justhit you.

Speaker 2 (08:08):
Did you search where you Googling?
Were you reading magazines?
Honestly, I could honestly sayyou said your friends were just
calling you.

Speaker 3 (08:17):
Yeah, they would say they would say like, oh, like
you know, they kind of startedthrowing that around to me a few
times and then, when I was,when it was time to come and
make a decision on the name,honestly that vibe is the only
one that I had in my head.
It was no other thing.
Cause I'm like, oh, what am Igoing to like?
No shade or anything, but Ijust don't want to use my name
to identify my business.

(08:37):
I just wanted it to besomething separate Something
separate, and I just reallyliked the name.
And then I think it was kind ofnostalgic because, like I grew
up seeing vibe magazines allover my house, wait, what you
mean.

Speaker 2 (08:52):
You grew.
How do you?

Speaker 3 (08:53):
I'm 33.

Speaker 2 (08:54):
Really.

Speaker 3 (08:56):
I'm like you, look 24 .

Speaker 2 (08:57):
Okay, go ahead, so you do know about.
So now I can say they didn'tmake listen.
Vibe was vibe was important tomy life as I was.

Speaker 3 (09:08):
Oh, for sure you know what I'm saying.

Speaker 2 (09:10):
I'm ancient.
I was around when Jesus wastying the sandals up or sliding
them on, but vibe was like.

Speaker 3 (09:17):
That was what we were using in the magazine to at the
same time.

Speaker 2 (09:19):
So yeah, that's cool Okay.

Speaker 3 (09:22):
So and I just, like I said, I kind of grew up on, you
know, like seeing little Kim onthe, on the on the cover, and
then you're like like justthings that just like definitely
made like an impact just forsure of things that I just start
, that I'm like wow, I like that.
And then, obviously, as you getolder, you're like wow, what a

(09:42):
time, what a time.
You know, there's not evenmagazines anymore.

Speaker 2 (09:47):
As soon as you hear something from that time, you
immediately feel a certain way.
There's a good energy to come.

Speaker 1 (09:51):
For sure.

Speaker 2 (09:52):
So you, you, you got your name, vibe, right you want
to drop the boutique offer therewhen you go to getting your
location, when you find your,how'd you, how'd you scout your
location?
What was you doing?

Speaker 3 (10:07):
What, honestly, like I felt like it was really
important to me to have mylocation in Scottsdale.
Really I felt like I wanted to.
I guess not I would.
I don't know if the word likeor the phrase breaking the mold

(10:29):
right would be, but I just was,I guess, kind of tired of Scott
still being like this untouchedarea that people were just like
intimidated to get out, to getinto.

Speaker 2 (10:43):
And I was just like, oh yeah, no like is it just
people, or is it, you know,black folks?
Yeah yeah, I mean I'm a doubleminority.

Speaker 3 (10:52):
I think minorities are kind of.
They kind of felt and I movedlike peak Trump regime going on
I definitely felt.
I felt like it was kind of my,I guess, job to like compel to

(11:17):
go.

Speaker 2 (11:18):
Yes, I was definitely just drawn.

Speaker 3 (11:19):
I was like yeah for sure, I was just like I don't,
there's no other location.
I mean, now there is otherlocations, but I just wanted it
to be very known like I'm gonnabe the first person to do that,
for I'm gonna be one of thefirst.
I don't, I wouldn't say I'm thefirst, but I would say one of
the first double minoritiesyoungest to have a location in
Scottsdale right.

Speaker 2 (11:44):
So during Trump, like super suit, and you decide like
this is what I'm going to do,I'm gonna move out into
Scottsdale.
What was?
How was your you know yourinvestigating, go as far as
looking for a building insidethat once you figured like I'm
going to go to Scottsdale?
Yeah old town.
Right, we just driving around.
Did you have some?
Yeah?

Speaker 3 (12:03):
so my mom, and just to go off on a separate little
tangent, my, my, my family, myfamily were all entrepreneurs.
Oh, nice, every single one ofus so my mom well, my parents
they own like five differentbusinesses really all in the
wedding industry.
So my own day bridal store.
She owns an event company.

(12:24):
She owns a bridal like abridesmaids hub, I guess.
And then my dad has a like astreetwear brand.
Nice, yeah, so I come from a.

Speaker 2 (12:38):
My sister has two business so it's modern bridal
nice in Scottsdale we'reactually our locations are
actually like doors down fromeach other.

Speaker 3 (12:53):
Yeah and she, yeah, and she also has like a flower.
There you go, she has a flower,a flower, a flower company.
She has.
My mom is just like she's.
She's like Kris Jenner okay, myparents are like you know, and
my brother he's in my brotherhas like 10 businesses.

(13:14):
He's an entertainment attorney,oh wow.
He's always with celebritieshe's.
I don't feel any with hisPontiac DDG.
He's from Pontiac Michigan.
He's.
He just had a baby with Hallelittle mermaid.
So she so my brother is hismanager right hand man basically

(13:39):
so he and has a lot of bunch ofYouTube youtubers.
He's that's his lane is like abunch of youtubers.
Obviously he does practice law.
My sister, she has two otherbusinesses, so you just come
from a family yeah, for sure,for sure business so it's me, my
brother and my sister, so she'sus three.

(14:01):
Yeah, but yeah, no, we'redefinitely.

Speaker 2 (14:04):
I come from a you feel like you see your fam
locked in with a bunch ofbusiness, you felt like now I
gotta get in.
Yeah, for sure I didn't.

Speaker 3 (14:12):
I didn't.
It took me a little long tofigure out what exactly my lane
was, and it was kind of one ofthose things where it's like
Sasha, it's always been on yourheart, like it's always been on
your heart like go back tosquare one, because I feel like
I was kind of trying to andobviously in the mix of having
kids, you're like okay, how do Ido this?
I need to do this, I need to dothis to make an income and
stuff right.
And then it always brought meback to a boutique, always so.

(14:36):
But to go back to what we weretalking, about we could yes, I
come from a.
I come from a family's of afamily of hustlers yeah, for
sure, that's dope yeah, we, we,my parents definitely raised me
like girl skies the limit.
And then some there there isn'tno limit, the sky isn't even the

(14:57):
limit.
Right, there's no limit.
Like you, you, whatever youwant to do, I'm backing you, I'm
supporting you.
Go out there and do it.
Go out there and do it like,okay, what's the worst that
could happen?
You fail, okay, you just pickyourself up.
You literally pick yourself andtry again that's great family
energy yeah, like my family.
My parents literally made mefeel like how they say like
Kanye feels about himself youknow, I feel literally I feel

(15:22):
like you know I can do it allthat's dope, though amazing,
that's amazing yeah, it'sextremely blessed, yes, for sure
.
And so, with that being said,obviously my mom knew certain
locations and she's always onthe Scout because yours has a
business to put somewhere soshe's like oh, I saw this
location.

(15:43):
This is really, really cute andlet's just call and she's my
again.
My family is a very much doers,so it's like when I throw an
idea out there, they're likethat should better be complete
by next Friday.
You know what?
Did you do, what did you do?
Like you had a nice idea,what's like?

Speaker 2 (15:58):
they're playing at pressure?

Speaker 3 (15:59):
yeah, they're with the follow-up, like for show
like all coming from a goodspace though for sure.
So so yeah they, my momdefinitely helped me track down
that location track down thelocation.
My first location wasn't, Iwould say, absolutely amazing
because this is my secondlocation so my first location it
was upstairs.

(16:20):
It was like upstairs Plazawasn't just I wasn't ideal the
parking lot.
We had some parking lot issuesbecause it was again old town so
parking obviously down there isvery similar to downtown
Phoenix crazy so that was kindof a bummer.
I would get people DMing me like, hey, I'm on the way to you,
but or I'm in the parking lotbut there's no parking.
I have to leave like so manytimes where I'm just like, oh my

(16:42):
gosh.
So when I was able to get out,get up out of there, I was
already scouting on anotherlocation and show I says I, she
always has the, she's like theear to the street, I, I saw she
there was like an old gallery,because I said I wanted it more

(17:03):
industrial.
I wanted a little bit more.
Obviously the first location Iwas just kind of like working
with what I got for sure.
But the second location I waslike, okay, got a little bit of
money.
You know, I'm trying to, Igotta step it up just a little
bit so was was the duck.

Speaker 2 (17:18):
Is that you had that duck it's dollar bills?
Is that?
Does that come from, strictlyfrom your online?
You put or did you have anyhelp or you went out and got a
loan or you know from youronline dope, yeah so on.

Speaker 3 (17:30):
I mean, obviously initially my mom definitely
initially gave me money to start, my parents initially you know
you just they let him hear theparents support yeah for sure so
.
And then you know what,obviously you, you feel a little
bit of pressure because you'relike okay, my mom gave me this
money.

Speaker 2 (17:49):
I can't you know I can't be like.

Speaker 3 (17:52):
Oh sorry, mom, you know I flushed it down the drain
on some bullshit you know youstand on business a little bit
more when you, when you got that.
So yeah, I mean, and she's,she's.
I've had one of my best friends.
She's given me money randomly,like she's pulled up and been
like here, here's $500 and I'mlike for what?
For what?
She's like oh, just use it forwhatever, for inventory.

(18:14):
Shout out to Bianca, my bestfriend.
So my brother, he's done thatbefore.
He's been like oh, how much isyour store rent?
and then he'll be like holidays,like yeah, yeah, you know and
it's you know, because at theend of the day, like they know

(18:35):
the struggle, yeah they, they'reentrepreneurs themselves they
been through it they've beenthrough it.
And then, on top of it, I don'tlike to say I'm a single parent
because my kids dad is involved,but I'm a solo parent, got you
so you know, when you have thatextra pressure, or they see me
the late nights, the earlymornings taking kids to school,

(18:56):
taking kids to practice, thenbeing on my laptop, you know,
working, fulfilling orders, blah, blah.
When they see me they're likeokay, you got your second
location.

Speaker 2 (19:04):
I will go past the first you got the second
location.
I know you had to do someinside work.
I know you had to get some someto get it to look the way you
want it.
How was that process for you?

Speaker 3 (19:22):
well, that, honestly, is not my forte, that's that's.
That's going back to one of mymom's businesses.
She's interior design business.
I come from a family of verycreative designers, essentially
so was there headaches in thatprocess?
Not really.
I don't really have a vision forreal.

(19:43):
Like I kind of just tell myparents like, okay, I like this,
this and this, I don't likethis, right, this is the space
and literally my mom's like shehas like an ex woman, an ex man.
She's like, okay, exactly howwe're gonna use this space.
Cuz me I'm like, oh, I thinkthe dressing room should go here
.
She's like, absolutely not.

(20:04):
Never when we have the dressingrooms there and me I'm like, oh
, okay, so she's really reallygood, her and my sister my
sister has a degree in visualmerchandising so again.
So my sister will also go inthere, like she's.
Like the way that my storelooks is dead-ass because of my

(20:25):
mom and my sister like yeah,like she'll even my sister will
come and be like, come and lookat the store and she's like I
see you move things around likewithout my you know, without my
approval, and I'm like, oh yeah,what do you think about this?
or what he?
And it's honestly solely justbecause I don't always, I don't

(20:45):
want to be so like attached toher making those decisions, like
, at the end of the day, it ismy decision.

Speaker 2 (20:53):
So I try to like so when it, when it was all up and
cleaned up, fixed, set up, andthen the store is functioning
with their moments where you didbe like, why kind of like this?
And you got into that groove ofmoving things around the way
you wanted to, or did you kindof like now you know they came
through, did their thing, I'mgonna leave it.

Speaker 3 (21:12):
I think the first time when they came through and
they did their thing, I was like, okay, cool.
But then I, the way that mystory was set up, I had these
kind of like walls but they'reremovable walls, but it was a
wall there and I'm like I justfeel like the space is a little
wonky, yeah, and I kind of waskind of continuing to tell my

(21:33):
mom like I just don't, I loveeverything, but just not this
space, like I feel like we'rewasting space here.
And then my mom's like okay,let's move this, move everything
to this way, do this, do this.
She's like, but you said youliked it the big, the originally
, so that's why I didn't do that, and so those are little things
that are kind of trial andtrial and error you know, and we

(21:54):
moved it in like a day and thenI was like, okay, I'm good to
go when it comes to yourinventory.

Speaker 2 (22:01):
What is that?
What is that process like?
I'm a guy so you'd have to kindof school me what's the
inventory shopping, like, howyou go through that?
Do you have I know that maybesome secret salts you don't want
to share?
But if you want to share, howdo you find where you're gonna
get your materials from?

Speaker 3 (22:16):
so, honestly, it's I like to was there an inspiration
.

Speaker 2 (22:22):
You know, is there another line out there or
another store or household namewhere you kind of was like I can
kind of use this as, yeah, aguide and then move into my own
lane.
But yeah, for sure, yeah forsure though.

Speaker 3 (22:37):
Yeah for sure.
Like honestly, the first inspoI think that would come to my
head is like Sorella in LA it'sa store called Sorella, they,
she I think she does a really,really good job of sexy and edgy
.
Yeah, and I feel like that'sdefinitely my brand identity.

(22:58):
I personally myself don't lovebeing super sexy.
I kind of feel like that putsyou in a box, so, and I feel
like there was other boutiquesthat kind of had that covered in
the city, and so I was like,yeah, there's nothing that's
like super edgy.

(23:19):
Or yeah, I would say prettymuch edgy is definitely my brand
identity.
I think that's my personalstyle as well, so I definitely
kind of reflects into what Ipurchased for the store, yeah
sure yeah.
However, it's kind of it's prosand cons to that, because you

(23:40):
can't shop for yourself, right?

Speaker 2 (23:42):
you know I'm gonna ask like is that a situation
where you have to be carefulthat this is something that you
like to something you like, butyou got to kind of look at
what's in season or maybe forsure, yeah, yeah, you got to?

Speaker 3 (23:53):
kind of find a, find your happy medium right, because
there's honestly been timeswhere I'm like I don't like that
dress.
I know I can sell it though forsure, like I, I know I can sell
it right.
Do I think it's?
And I think, in the beginningof my business, a vibe, I feel
like my, my identity was kind oflike all over the place?

(24:13):
Yeah, I feel like I washonestly just all over the place
with like, because I don't getme wrong, I do.
Yeah, yeah for sure, like I dolike sexy things, but it's it's.
It's just so tricky becausecertain things like I, I don't
like super sexy things, but it'scrazy because the things I do,

(24:34):
likes that are sexy, are likerisque.
So it's kind of.
It's kind of crazy, like seethrough jumpsuits and they're
like what the fuck?
and I'm like oh yeah, you justwork with me, but also just
being mindful of, I think,pressures of a woman, and I

(24:58):
didn't want to have a brand or abusiness where they felt like,
oh, I have to have my body doneto shop there, or all the models
they have, all their modelshave their body done.
So that's not going to looklike that on me, right, right,
right.
I didn't like that either, soI'm like OK, I got to find
something.

Speaker 2 (25:14):
Well, I got told I wonder if you I'm sure you've
gotten this, but I was told thata lot of women do kind of
appreciate being able to go inand try some things on versus
getting the order from online.
Oh for sure.
And then you see the pictureand then you try it on and it
doesn't look like that.
I'm sure you get those.

Speaker 3 (25:34):
For sure.

Speaker 2 (25:35):
You know.
Ok, all right.

Speaker 3 (25:36):
Yeah, so it's like and like at the end of the day,
like I am a consumer at the endof the day, so it's like I know
the struggle, like I've donethat plenty of times where I'm
like, oh, it's going to lookjust like this, like I'm like
absolutely not, so you know what.
I'm saying and so, but I thinkat the beginning, yeah, I was
struggling with, like brandidentity.
I was kind of just like I don'tknow what I like and it's like

(25:57):
now I will say no to somethingthat doesn't go with my brand.
Like I will say and be like theother, the other, the other,
you know, the other boutiquescan have that right, that have
that item.
Like you know what I'm saying,I I'm cool off it, Like if they,
if people want it, they can.
There's other boutiques to goto that have that.
I don't have to have it becauseeverybody has it, Definitely
not.

Speaker 2 (26:16):
You ever grabbed the pieces and you thought I'm a
grab it to grab it, but I don'tthink it's going to do that well
and all of a sudden it bangsout For sure, yeah, yeah.

Speaker 3 (26:24):
And then on the flip side, there's where you're like
oh, I know this is going to sell.
This is this, is this, is thisis a piece, right, this?
Is going to sell, and then itsits.

Speaker 2 (26:32):
Right.

Speaker 3 (26:33):
Luckily things really don't sit in my store.
That's dope.

Speaker 2 (26:37):
Do you order a lot yeah?

Speaker 3 (26:39):
Well, honestly, I order in, honestly, a moderation
.
I don't order.
I probably don't order as muchas other boutiques, for the
simple fact of it's crazy,because I'm one of those women
that I don't like to be copied.
I don't like to be copied.

Speaker 2 (26:53):
Gotcha, gotcha, gotcha, gotcha.

Speaker 3 (26:55):
Yeah, I don't like to be copied.
So I don't get high volumes,super high volumes of an item
just because I know there'sother girls out there like me
that want an exclusive piece andthey don't want to go to 1111.
And they don't want to go to1111 and see 10 other girls with

(27:16):
that outfit on Like that'llliterally dead.
Ass, make me leave.

Speaker 2 (27:19):
So I happen to post about an outfit that so I'm, I
don't, so people know what I do.
I don't drink, I'll be in theclub, I'll be chilling, right.
So I happen to see an outfitand I don't know if I can
describe this to you, but it'sall black and it's got like so.

Speaker 3 (27:41):
I know what you're talking about.
It's what is the word Seamless?
Ok, it's seamless.
I know exactly what you'retalking about.

Speaker 2 (27:49):
I seen this outfit one weekend, so it was like four
times a night.

Speaker 3 (27:56):
Let me sip my water, because they probably got it
from my store they probably gotit from my store, so let me.

Speaker 2 (28:02):
I've seen it four times and I be out three times a
weekend, so 12, 12 times.
I'm seeing this outfit thewhole weekend and I continue to
see it.
So it was very impressive.
So it you know I'm not going torock it.
Do not listen to my ass, I am ahorrible fashion person.
If it looked good on you, doyour thing.
You know what I'm saying.
But I seen that outfit a lot.

Speaker 3 (28:23):
Yeah, nine times, nine times out of 99.
I'm blaming you, got you, gotyou.

Speaker 2 (28:29):
Got you.

Speaker 3 (28:31):
But that's just that.
Like, once I know I'verestocked it and I don't do
restocks Like it is really up tome for me to really like a
piece and really feel like Iknow there's so many other girls
that didn't get the chance toget it for whatever reason.
I'm going to go ahead andrestock it.
However, once it's it's it'sdone, it's done.

(28:53):
Like it's crazy.
You should see the DMs likepeople please restock this.
And I'm like sorry, sis, itsold out in a day.
And if it wasn't something thatI absolutely loved like, or if
it was like a seasonal type ofpiece, like it's, it's done.

Speaker 2 (29:06):
You find yourself, do you?
I know you said you do buy somepieces that you won't wear, but
you find yourself wearing a lotof your stuff in your store.

Speaker 3 (29:14):
Ok, yeah, I do.

Speaker 2 (29:14):
Sometimes I have Brooklyn on here and she, like
you know so.

Speaker 3 (29:20):
Oh yeah, she's a designer, she's a designer.

Speaker 2 (29:22):
So she was like yeah, it's too much work for me to
always put something together,to always.
Yeah, so I was just wanting toinvest something.

Speaker 3 (29:28):
You, you, you write a lot of your own.

Speaker 2 (29:30):
I do, I do.

Speaker 3 (29:31):
But it's funny because it's do I do.
But it's funny because, like,when people invite me out, I'll
literally be like I don't haveanything to wear.
They're like what?

Speaker 1 (29:41):
do you mean you don't have anything to wear?
Are you serious?
You tell people that?

Speaker 3 (29:44):
Yeah, what?
But it's because, like I seethese clothes, I choose them.

Speaker 1 (29:49):
So it's like it's kind of you know what I mean.
Like it's kind of weird.

Speaker 3 (29:51):
Like I'm like, even though I haven't maybe
physically wore it out, I feellike I've already seen it.
Right, I've already seen it afew times, like I'm I've already
it's.

Speaker 2 (30:02):
It's been in my store for a month or two weeks or
whatever so when it comes to,when it comes to marketing for
vibe right, um, what were someof the first steps you took to
get it out there, to get itknown?
Are you big on your socialmedia?
A lot Did you?
Did you pay for ads?
Did you do things like that?

Speaker 3 (30:21):
Honestly no, I haven't and I still haven't.
Yeah, I haven't paid for ads oranything like that, honestly,
it's just like word of mouth,like for show, like literally
word of mouth, like I would saya lot of the girls, I would say
like some of the most populargirls in AZ, like I happen to be

(30:41):
cool with them or they justlike respect me, like on some
business shit, like they respectme or they or they just,
they're just, oh, they know ofme People good business, you
attract more people that aresimilar, you know, so I
understand.
So it's like I get.
And then those people I think,just because I have such a good
experience in my store, they'relike oh, you got to come, like
you know.
So honestly, it's like I don'tpay for advertising, I don't pay

(31:04):
for for ads like on differentplatforms, or anything like that
.
I just kind of organically domy thing.
Sometimes that is kind of a, Iguess, like a hindrance I guess
the word would be for me justbecause, like there's other
girls that have biggerfollowings, right, and it's like
they don't really have topromote because they just can

(31:25):
post it on their page and thatkind of it does that.

Speaker 1 (31:29):
Well, yeah, it does this thing.

Speaker 3 (31:31):
Does thing yeah, and for me it's like I got it.
I kind of got a hustle a littleharder.

Speaker 2 (31:35):
I feel you learn that process of social media.
What was working for you, whatwasn't working for you?
Did you go to those trials anderrors Like I'm going to model
this, or I'm going to put thison and and I'm a, or did you
because I am social mediafanatic and I always bring?
That that's how I make my dadis social media, so I study it
left and right.
I understand.
I'm trying to understand what.

(31:56):
What's working, what's notworking Right, seo and the
captions.
I'm a psycho.
You know what I'm saying.

Speaker 3 (32:01):
So I need to get into , I need, I really do need to
get in, like really, that is,that is one of my goals for this
year is to really like Be moreintentional with my posting.
There you go and Go that route,yeah, actually.
So that's something that I'mworking on, I am, I do want to
do.
I'm not opposed to doing ads,but I kind of felt like I didn't

(32:23):
really didn't really need to,right, not that I feel like I
need to now, but that's justanother way that I feel like I
I'm missing out on.
Right, like that's just moreopportunities for somebody to to
see me, because I still getpeople are like that'll come in
and they're like when did youopen?
And I'm like girl, what do youmean?
I've been here, girl.

Speaker 2 (32:44):
Right.

Speaker 3 (32:44):
So that honestly just kind of tells me.
And then obviously, like I'mjust, I just kind of started out
my little my TikTok journey formy personal TikTok and business
TikTok, so Um, Tic-tac, Tic-tac.

Speaker 2 (32:57):
Fun for you.

Speaker 3 (32:58):
It is Listen it is.
For sure.
I'm like why is it four in themorning and I'm watching this
lady clear carpet.

Speaker 2 (33:06):
I was bloodshot red and I'm just yeah, and I'm I'm a
coffee fanatic, so I'm watchingall type of coffee recipes and
stuff like this.

Speaker 3 (33:15):
It's a problem.
Yeah, I love to cook.
So the cooking one, I'm like OK, let me go ahead and let me
save that one.

Speaker 2 (33:21):
You know how do you find that I just surprises on it
.
I'm like I didn't know that Icould do this with pine salt.
Yeah, I'm impressed.

Speaker 3 (33:28):
And I mean honestly like it's good for me because
I'm one of those women that I'mI'm not a hater.
I'm like I get inspired bythings.
So like when I see girlsyounger girls than me, obviously
and they're driving frickinLambo trucks and whatever, and
they're like, yeah, I made 80 Klast month.
And I'm like, well, what areyou?

(33:49):
No, the legit way.
Oh yeah, the legit way.
No.

Speaker 2 (33:54):
I wouldn't you Like you want to know, yeah, and so
listening and talking with them.

Speaker 3 (33:58):
Oh, like I'm definitely the legit, yeah, you
know, because there's otherroutes to get money these days
and yeah, no, we're not doingthat.
But so it's like.
Those are the women that I'mlike, like, what is it Like?
I tip my hat to women like thatbecause I'm like damn, like
you're young and you're gettingit and like hell, yeah, you

(34:20):
should be like, and I'm kind ofa no excuse type of gal.
So when I see other businessesor other people, not even
necessarily in the boutiqueworld, but just in other avenues
, and they're not likemaximizing their like potential
or they're not maximizing theirresources, I guess, or time, I'm

(34:41):
like this is a punch to the gutbecause you know, I divide my
time with my kids and so it'slike that kind of sucks.
That's kind of like damn, likegirl, like you should be, you
should be.

Speaker 2 (34:53):
Yeah like we're all resources for sure.
Putting, putting more thaneight hours in.

Speaker 3 (34:58):
Oh for sure, Two hours For sure.
Like I see that and I'm likegirl.

Speaker 2 (35:03):
Girl.
So let me ask you this Um, theholiday season just you know,
just passed.
How was that?
How did you handle that?
Is it always busy duringholiday season?
Is always insane.

Speaker 3 (35:16):
This last holiday season that just passed was
really good, but honestly likethe one before it was like I
honestly like real shit, Ireally did.

Speaker 2 (35:26):
I was decent, decent, yeah, like I was decent and um
do you find it fluctuates fromyear to year, or is it the times
?

Speaker 3 (35:37):
I think, unfortunately, my business isn't
like what they say, likerecession proof, right.
So I think it just.
I mean, because let's go backto PPP days oh my God, you know
what I'm saying Like a vibe waswas booming, yeah.
So it's like you do have topivot depending on Like

(35:59):
everyone's like, yeah, howpeople spend money.

Speaker 2 (36:01):
You know what the state is.
It's a big deal how people arespending their money.
You have to adjust to whatthey're doing and what they're
having.

Speaker 3 (36:08):
That's like that's like I think that's one of my
superpowers, that I'm very realabout that.
Like some, sometimes I'm likeshush.
I had to like really thug itout this month or last month or
whatever.
And then some months, I'm likeright.
I feel you know, like RichieRich, so there we go, right, but
it definitely keeps you humble,because some months.
You know, sometimes you're likeoh, I got this, like you'll be

(36:30):
feeling yourself, and then God'slike hold up.

Speaker 2 (36:32):
Wait a minute.
Wait a minute, let me show yousomething.

Speaker 1 (36:34):
Yeah, I'll humble you down.

Speaker 3 (36:35):
Yeah, and so sometimes, um yeah, I definitely
had a lot of humbling umexperiences last year, for sure.

Speaker 2 (36:43):
Okay, yeah, so let's, let's find out.
Uh, you're young, you're alittle, you're a little one on
earth.
Is this something that?
You always wanted to do?
What'd you want to be when youwere uh, you know, thinking
about being an adult?
What'd you want to do in life,or was this something that you
always wanted?
Were you always into fashion?

Speaker 3 (37:00):
Oh yeah, I was always into fashion, like always, like
literally.
We I used to go to a, um, aschool that wore uniforms, oh
wow, and I would always getdress coded because I would
always change my uniform and itwasn't like in a provocative way
or anything like that.
I don't know, that camera wentoff, I don't know.

Speaker 1 (37:25):
Yeah.

Speaker 2 (37:37):
You can see you, I'll be able to.

Speaker 3 (37:39):
OK, I'm like yeah.

Speaker 2 (37:43):
So talking about were you always as a yeah, so
Fashion.

Speaker 3 (37:46):
Yeah, and so, like I would always get in trouble for,
like modifying my uniform.
Yeah, this is back when, liketube socks was like a thing,
like the different colored tubesocks, and I would wear like 10
different colored tube socks oneach side of my Legs I don't
know why.
That was like a look,apparently.
And then I would wear likemixed match shoes, right.

Speaker 2 (38:13):
Did you really?
Yeah, like I would go to schoolwith the mix match.

Speaker 3 (38:16):
Yeah, yeah, like I would wear like they were chucks
.
But I remember like vividly,like they were chucks I would.
I would wear like one pinkchuck and one purple chuck and
like it was a thing.

Speaker 2 (38:25):
That's your thing, that was your thing.

Speaker 3 (38:27):
Literally my first tattoo is as fashionista.

Speaker 2 (38:30):
My first tattoo, you was big in the fashion yeah.

Speaker 3 (38:33):
I've always loved it and, again, I think that
definitely comes back from myparents being because they're
like fashionistas, like my mom'sfrom LA, my dad's from Chicago,
so where are you from?
I'm from here, oh, ok.

Speaker 2 (38:44):
I got you I'm from here.

Speaker 3 (38:47):
So, yeah, that definitely.
It's crazy how much like yourealize as an adult, like how
much influence like you'reupbringing, like really plays a
part because, like my parentsused to, like they used to put
that shit on you Like they usedto when they would go out, like
my mom would be together and mydad would be together.

Speaker 2 (39:03):
You remember Cross Colors at all?
No, ok, when you, when you getto him, I'm not that much old,
you're not going to play me, Idon't remember that she pops
about Cross Colors.
I'm just you're not going tonot not go through it.
I'm not that old, damn it.
You know what I'm saying.
But so you, you're always inthe fashion and your parents had
the style and stuff.

(39:23):
So you know.
I also also like to find outabout people as far as, like,
what were you watching when youwere young?
Because I'm a, I'm a nostalgicperson, I love pop culture,
that's just.
You know, that's me.
What was some of your TV shows,some of your movies that you
used to get into when you wereyounger?

Speaker 3 (39:42):
Oh yeah, I'm like.
I'm like, I'm like you make methink here.

Speaker 2 (39:50):
Let's see.

Speaker 3 (39:51):
Honestly, I used to the person that comes in my head
like I used to watch, obviouslylike you let it ride, let it
ride.
So many different things.
I used to watch Jerry Springer,did you?
I'm mad at Jerry Springer.
When you would come home fromschool, you put Jerry Springer
on my poor thought.
He'd be like what the Putting?

(40:12):
Jerry Springer on old Mexicanman who didn't speak no English.
Basically Put Jerry Springer onfor the kids, like what and
that, and obviously like 106 andPark was for sure Like that was
.

Speaker 2 (40:28):
Did you watch TRL?

Speaker 3 (40:29):
Oh yeah, yeah, TRL for short TRL.

Speaker 2 (40:35):
Yeah, I would say 106 and Park TRL but like on, like
you remember, aj and free.

Speaker 3 (40:39):
Oh for sure.
Ok, I'm sure, I'm sure you knowthe switch I'm trying to make
sure you know.
Oh, they're with originals withwhen he had the dreads down his
back.
Yeah, there we go, ok, ok, ok.

Speaker 2 (40:50):
Three out of golden afro.
Yeah, all right, bet, bet.
So talk to me you.
You remember like so.
For example, like you know, Iwas a big cinnamon toast toast
crunch.
I would sit up there and Iwatched Batman animated series
and stuff like that.
Some of those, some of thosethings you used to dive into
your snacks.
Your, you know your candies.

(41:10):
You, you talk to me.
I want you to.

Speaker 3 (41:13):
I think honestly what I would do.
I, oh, you know what I was justthinking about it.
I honestly, originally alwayswanted to be a dancer.

Speaker 2 (41:22):
Really.
Yeah, I wanted to be like abackup dancer Really, because I
just always have loved to dance.

Speaker 3 (41:27):
Yeah, I wanted to be a backup dancer and then I
always thought in my head like,oh, that's not a, I don't think
that's a real job.
Like, is that a real job?
But obviously we're talkingabout back then.

Speaker 2 (41:36):
Right, right right.

Speaker 3 (41:37):
I don't think that's a real job, I don't think, you
know, until I got older and thenI was like no, I want to do
makeup.
And then I was a makeup artistfor years, Like anything really
creative is what I enjoy to do.
But going back to that, I whatwe used to do me, my brother, my
sister we used to watch becausethis was like before you could
rewind on the.

Speaker 1 (41:56):
TV.

Speaker 3 (41:59):
But we used to record like in sync routines, britney
Spears routines.
Really put on place for myfamily Like my parents would
come home and we're likeliterally have it fully set up
Like mom and dad.
We got like summer break andstuff, because obviously this
was like back, where you canleave your kids at home and you
think weird happens and we'rejust watching ourselves.

(42:21):
We were older.

Speaker 1 (42:25):
No, shade no shade.

Speaker 3 (42:26):
Nobody to be like.
Damn.
She got looked at home byherself.

Speaker 1 (42:29):
No we.

Speaker 3 (42:30):
I'm my brother, I'm the youngest my brother and
sister older than me, so, andthey're very responsible.
So, anyway, yeah, yeah, no, andif it was, I would be the one
burning.

Speaker 2 (42:43):
Did you ever get in trouble, though?
Because you were the youngest.

Speaker 3 (42:47):
No, they would probably.
They would usually take theheat for me.
Really Like if I did something,they would like take the ass
whooping for me.

Speaker 2 (42:53):
Really.

Speaker 3 (42:53):
Yeah, impressed they would have.
Yeah, we're yeah, they wouldhold it down.
For me, that's what's up?

Speaker 2 (42:59):
I wanted to be a dancer.
Yeah, jailer was a backupdancer.

Speaker 3 (43:03):
Oh, yeah, jailer was like.

Speaker 2 (43:06):
You know you know, you know, she was a very popular
sketch show.

Speaker 3 (43:11):
Yeah, and Living Color.
I was like, yeah, you don't gotit.

Speaker 1 (43:18):
Yes, yeah, yeah yeah, yeah, for sure she was.

Speaker 3 (43:21):
Janet Jackson's backup dancer.
Yeah, yeah yeah, Nice yeah, soyeah.

Speaker 2 (43:27):
Do you, do you how?
How are your little ones, if Imay ask?

Speaker 3 (43:31):
My son's about to be 11 next week, so he's 11, my
daughter's eight and my son isthree, almost four.

Speaker 2 (43:37):
Nice, do you show your 11 year old and your eight
year old any of the old schoolstuff he's to watch or listen?

Speaker 3 (43:42):
to Absolutely 100% 100%.

Speaker 2 (43:44):
They enjoy it.

Speaker 3 (43:45):
Oh, they love it, do they really?

Speaker 2 (43:46):
For sure, that's what's up.

Speaker 3 (43:47):
Yeah, like we, we listen to, like remember the
time, oh Mike.
Like, yeah, like I show him the, I show my kids the video, like
, watch this, like this videowas what, what?

Speaker 1 (43:58):
changed my life.
Like watch this video, you knowwhat I mean.

Speaker 3 (44:01):
And then, like one thing I just remember was was so
funny.
We were actually just talkingabout that over the holidays
with my brother and sister and Iwas saying, like how me and my
sister are so or similar but sodifferent.
Her, her favorite Janet Jacksonsong was I think it was again.

Speaker 2 (44:20):
Yeah.

Speaker 3 (44:20):
And it was like the guy, the light skinned guy with
the dreads like that's her laneand mine was.
I get so lonely.

Speaker 1 (44:27):
Hey, when she like rips the shirt off and I was.

Speaker 3 (44:30):
I literally was like yo, that like I want to do that
For sure.
Like that is me.
Like that's going to be me,like that's literally how I felt
, and then, like, when BritneySpears came on the scene, I was
like yeah, and I think obviouslybecause Britney Spears still
had a, you know, she still had alittle seasoning, yeah, you
know what I mean.

Speaker 1 (44:47):
Like she was in here, I'm in here.

Speaker 3 (44:47):
She had a little seasoning, you know like,
especially when she like collabwith like the Neptune's on her
beats and like Timberland on thelike I'm impressed right now.

Speaker 2 (44:54):
Oh yeah, that's definitely Okay.

Speaker 3 (44:56):
Yeah, and I'm an in-syncer, so I'm I'm an in-sync
, girl.

Speaker 2 (44:59):
So I'm not mad that, you being an in-sync girl, I'm
with you.

Speaker 3 (45:01):
And you know what they did have some they.
They had some seasoning too.

Speaker 2 (45:05):
They had a little seasoning For sure, like the
vocals the dance man.
Lil' Lowry's little seasoningLil' Lowry's little seasoning
Lil' Lowry's little seasoning,yeah, sure.

Speaker 3 (45:12):
So, um, I definitely show my kids all those things
and they're like like my son, myyoungest he's lots of before
he's obsessed with thriller.
Oh, classic word, Like weliterally like cause we
literally have to like babe.
Like we got to transition intoChristmas music.
Like cause we were listening toThriller every day on the way
to school and he was getting theroutine down.
My dad was showing him theroutine.

(45:33):
I know the routine just basedoff of like muscle memories.
So I'm like you gotta do itthis way.
You got like.
My kids are just very like I.
Just they're just.
They're literally literallylittle little creatives like me.
Yeah.

Speaker 2 (45:46):
That's dope, so you sprinkle that all the way in
there too.

Speaker 3 (45:48):
Oh, yeah, for sure.
Like they need to know those,they need to know the
fundamentals of culture.

Speaker 2 (45:52):
Right, right Right.

Speaker 3 (45:53):
Not, not this new shit.
Like they need to know.
They need to know like the, thefounding fathers, the, founding
fathers.

Speaker 2 (46:01):
I love it, the founding fathers.

Speaker 3 (46:04):
The founding fathers, yeah.
So what did you?

Speaker 2 (46:06):
what do you had to do next in your life, Sasha.
Where you looking to go nextwith vibe?
Did you like another store,Would you?
Would you?
You know, talk to me.
What are you looking to do next?

Speaker 3 (46:19):
I think I definitely want to.
You know what, like I'dprobably want to open another
location, yeah, another location.
I honestly kind of go back andforth with what I want, because
I'm definitely, when I speak it,by the grace of God, it always
happens.
Yeah, so Her cat Williams justsay something like that too, so

(46:41):
it's like when I say something,I'm kind of like watch what I
say now, because I'm like, yeah,because I've definitely have
asked for things, it's apowerful.

Speaker 2 (46:49):
it's a powerful power right there yeah.

Speaker 3 (46:51):
Like I've definitely have asked for things and it
happens, and then I fumble it.
And well, I have fumbled itbefore.
So I'm kind of being just moremindful of kind of what I put
into the universe, just becauseI'm like okay, girl, like you
ask for that.
You're going to get it and yougot to be ready to work for it

(47:11):
and you got to be able tomaintain it and you got to be
able to remain humble while haveobtaining it.
Like you know, I think it's.
I really don't know what I wantto.
I have other, I have this other.
I'm working on another businessright now.
It's called little elite.
Yeah, it's called little the.
It's actually a kids line.
I'm coming that, I'm doing Nice, so Doing a kids line.

(47:35):
Yeah, I'm doing a kids line.
Yeah.

Speaker 2 (47:36):
Just feel.
That feels like a totallydifferent lane, oh for sure, and
like just a lot ofinvestigating and steps to go
into.
Is you know?
You know, I'm about to ask youto take me through that journey.
Yeah, what are you?
What are your first steps?
You've been doing.

Speaker 3 (47:50):
So my first steps definitely is to and I'm
honestly doing that businesswith my man Is that name one
more time.
Little elite.

Speaker 2 (47:59):
Little elite, okay, gotcha.

Speaker 3 (48:01):
So he came up with the name.
Well, he wanted elite something.
And I was like, what about?
Like still needs to have somesort of I guess identity to it.
So I'm like, needs to be likelittle, like again, it can't
just be kind of like a randomword, like it has to have
something to it.
So I was like, what aboutlittle?
And then we just honestlycollaborated on like coming up

(48:22):
with little elite.
But yeah, so we we had to doall the like, the legal stuff,
because the first, my firstbusiness I got before I got with
my man.
So vibe is just mine, you know,but this one I was doing I'm
doing it with him, so like hehas to be on the LLC with me,
certain things like that.
So that's just like a littlebit of a different process just
because I have to.

(48:43):
Now, when it came to your LLCand your trademark.

Speaker 2 (48:47):
Was that all you did?
You have help or did youinvestigate and do all your own
trademark work?
I mean?

Speaker 3 (48:53):
well, because I already had done it.

Speaker 2 (48:55):
Yeah, did you do your first one.

Speaker 3 (48:56):
Well, honestly, my brother actually, because my
brother's a lawyer.
So my brother did my first onefor me.
He actually did two of mybusinesses for me because I have
, technically I have ViBoutiqueand then I have the Glam House
which is like my beauty business.
So so my brother actuallyhelped me with those two because
I was really kind of runninginto issues, because I was kind
of like using both names and mybrother's like no, you got to

(49:18):
make sure, like your paperworkand all that is together, that's
together.
Yeah, so kind of doing that, Ididn't need him need his help
doing little elite.
I didn't really need his helpbecause I already kind of knew
how to trial and error.
I knew what I now needed to do,so that was easy.
So, yeah, that kind of justcame like organically I really
didn't have a name for it oranything, but it was more.

(49:39):
So him, he was like what aboutthis name?
And I'm like, okay, like thatworks.

Speaker 2 (49:46):
So those steps, so steps like you got your name,
you got the LLC, you got yourtrademark going on.
It's kind of interestingbecause I know you have kids
right, yeah but most of the timeI don't hear.
I come across people that aregoing into the kids clothing

(50:06):
Like what inspires that?
And then how do you feel likeyou're going to market that?
How are you going to move that?
Is it going?

Speaker 1 (50:16):
to be its own store.

Speaker 2 (50:17):
Is it going to be inside of your store?

Speaker 3 (50:20):
So I think I feel like it was just organically for
me because I have one daughterand I have two boys and so I've
always struggled finding boysclothes.
So basically my business ispredominantly going to be boys,
just pretty much boys, or momsthat don't mind putting boy

(50:46):
clothes on their daughters.
Okay, more streetwear.

Speaker 2 (50:48):
I don't know.
Real quick, I'm going to havehim come in here and then,
because I want to make sure weget I think the batter's done,
let me call him real quick.
Okay, do, do, do, we're almost.
We're at 50 minutes.
We can go as long as you want,or we can go another 10 minutes.
It's up to you.

Speaker 3 (51:05):
It doesn't matter.
Who have you been recording to?
Yeah, but I don't know if I canhear anything.

Speaker 2 (51:11):
Oh, I bet you can hear, for sure, you can probably
hear you better than.

Speaker 3 (51:15):
Oh yeah.

Speaker 2 (51:39):
Mhm and you help me, the camera.
I'll take the battery down onthe camera.
My bad, I know you're gonnashoot people in the face too.

(51:59):
That's a video game.
That's not what it sounds like.
Shoot blah, blah, blah.
How you been feeling Good, Feelgood, Nothing crazy.

Speaker 1 (52:20):
No.

Speaker 3 (52:20):
I feel like I can talk to a wall, so I feel like I
can talk to anybody, so it'slike Good, good, good.

Speaker 2 (52:29):
I feel like you're getting some.
I'm gonna me, I guess, when weget to you.
So what I ask you, of course,information to where people can
find you.
Okay, because I have, okay.

(52:56):
And then, oh, what I've noticedis I'll do some cuts and then
I'll send them over to you, butonce I'm done what I do last
time, I put it in Google Driveand then I'll send it over to
you and then you can just,however you want to slice, you

(53:17):
welcome to slice.
Okay, I just ask we'll talkabout it again, but proper tags
and stuff like that, Okay,you're still in our collab with
you.

Speaker 3 (53:24):
Okay.
So we'll do that from there I'mlike I'm not good at all that
stuff.
So you got to tell me.
I got you, you got to and it'snot because I don't want to be,
it's just because I'm like, soI'm so, I'm so, I'm so.
Old school when it comes to alittle bit, where's we at.
You asked me the process on thekids line, like what inspired

(53:51):
me to do that?
What do I want to do with it?
Do I want to have it in store?
Do I want to?

Speaker 2 (53:56):
OK, I'm not a kicker bag, damn, was I still recording
.
That's impressive, I appreciateAll right.
So I had to replace a battery,ladies and gentlemen, on a
camera of mine that was acting afool.
So when I last we were gettingare we stopped at the kids line

(54:17):
and you were coming up with you.
I think we're saying that itwas predominantly going to be
all boys.

Speaker 3 (54:22):
Yeah, close, so, yeah , for sure.
So I think just thatautomatically inspired me.
And again, I've been wanting todo a kids line for probably as
long as I wanted to do vibe.
I wanted to do a kids line butthat was like really untouched
territory.
So I was like, let me startwith this, let me use my way

(54:42):
into that, and that's where I'mat now.
But yeah, so just having a lotof the knowledge and the trial
and error from vibe is justmaking a little easy, like so
much easier process, justdifferent, because now I have to
find essentially, you know,vendors and things that I like
and things like because it getscorny Kids clothes is typically

(55:04):
corny and like you know, the toytrucks and the dinosaurs.
Like, we're done with that.

Speaker 2 (55:09):
Right, like we're done with that.
You want to add a little spiceto it?

Speaker 3 (55:12):
Yeah, for sure.

Speaker 2 (55:13):
Yeah, give us some fun too.

Speaker 3 (55:14):
Yeah, for sure.
So I definitely want to.
Yeah, pretty much like I wantto have like something that like
a grown ass man would wear fora kid for a kid, not anything
inappropriate.
Of course, just because I alsodo believe kids need to be kids
and you know you shouldn't dressthem like drug dealers, like
let them you know what I'msaying.

(55:34):
Like let them wear the Batmanshirt if they want to.
But like a cool Batman shirt.
You know what I mean With dunks.
Yeah, see, I'm not aware.

Speaker 2 (55:45):
Yeah, for sure, so I'm not aware.

Speaker 3 (55:46):
You know what I mean.
So that's definitely kind ofthe inspo is having kids, but so
yeah.

Speaker 2 (55:53):
When can us regulars expect little elite?

Speaker 3 (55:57):
Um, I would say in about a month or two, really
yeah.

Speaker 2 (56:01):
On the back end of it , you finishing up.
Yeah, you want the way, yeah.

Speaker 3 (56:05):
Nice, yeah, I'm on the way and I'm one of those
people that I don't announceanything until I'm like till
it's done.
Yeah, yeah, I believe in likebad energy and like, for sure,
yeah, and I definitely feel likeyou know, it's just you, and I
also don't let anybody talk fearinto my plans, right, so people

(56:27):
will try.

Speaker 1 (56:28):
Oh, for sure.

Speaker 2 (56:29):
So many people tried to do that with vibe Like why
would you go in?

Speaker 3 (56:32):
Scottsdale.
Like that's for white people,like, why are?
Like, you're not, you're notafraid of people coming in your
store and blah, blah, blah.
And I'm like, no like, andyou're going to hear Nipsey
Hustle from outside.
Hey, you're going to hearNipsey Hustle.
Like, that's just straight,like that.

Speaker 2 (56:48):
That's how the vibe is, for sure All right.
So can you look into the cameraand then tell people, tell the
women, either one doesn't matter.
You go Side, left or right.
Um, why come to vibe and spendthe duckets?
Why?
Why would the women come thereand spend the duckets?

Speaker 3 (57:10):
That's a good question, oh yeah, um, I feel
like, because there's nothingreally like vibe, there's really
no other boutique like vibe.
I definitely think we set thetrend there we go, there we go.

(57:30):
I was like do I want to pop myshirt?
Do I want to like Let it fly,let it fly.
But no, I definitely think wedefinitely set the trend.
Typically, we're the firstpeople to have whatever is.
Whatever the hottest item is,we're typically the first people
to carry it Nice, um, and youknow it's.
I think it's just importantbecause it's, at the end of the

(57:51):
day, like it's minority owned.
Yeah, it's, it's um, it's it'sminority.
I'm a double minority.

Speaker 2 (58:00):
Talk to me.
I know you mentioned it, yeah.

Speaker 3 (58:02):
I'm a double minority and I feel like Black and
Mexican.
Okay, I figured Okay.
So, um, you know, I feel likejust that in itself and I'm just
one of those people where, likeI shop, where I know my money
is going To, like, people incolor, say it People with young
minorities.
Um, you know, forever 21doesn't need my money.

(58:25):
Forever 21 doesn't need yourmoney.
Um, you know what's coming, soyou know like I, I shop at other
boutiques and like some peopleeven tell me that, like oh, why
are you shopping there?
Like you own your boutique, andI'm like yeah, because I rather
my.

Speaker 1 (58:42):
Yeah, I rather my money go to her or yeah to her
versus forever 21 or whateverother business Like.

Speaker 3 (58:51):
That's just how, that's just you know, that's
just how I feel.
But um Ladies, yeah, spend yourmoney at vibe.

Speaker 2 (58:56):
It's okay, fellas.
If you're going to go buy yourlady some, please head over to
vibe Now I'm going to ask hersome interesting questions.
That shall be a little bit offun.
Target yeah, you enjoy targetyeah, you're a fan of target.

Speaker 3 (59:17):
Yeah, I would say so.

Speaker 2 (59:18):
You sure Cause you.
You seem like you say like I'mnot like a fanatic.

Speaker 3 (59:23):
What you mean, you know what I'm saying, I'm not
beating up people for Stanleycups.
Well listen.

Speaker 2 (59:28):
I'm not going to lie to you.
If I happen to be in targetthat day and they drop the Stan
Lee's cause, you see I got aStanley.
If they happen to drop somelimited edition Stan Lee's and I
happen to be in there, I mightShaquille O'Neal elbow somebody.
That's just the truth.
You know what I'm saying.
For a Stanley, they sell themfor 400 a pop, that's 150, easy,
that's wild.
You can find me next to theStanley aisle, elbow and folks

(59:52):
anyway.
So target right yeah, you cango shopping inside of target
right.
Three people, celebrity debt oralive who would you take with
you?
I don't know, it always getspeople.
They always be like why, whenyou hear, like an example I got

(01:00:16):
yesterday yeah, so I interviewedmy boy, dave, and he goes.
He would take Trump, tupac andMalcolm X.

Speaker 1 (01:00:27):
That's a fucking crazy.
That's a wild.

Speaker 2 (01:00:33):
I don't think anybody's shopping anymore.
Everybody's like what the fuckis happening, what's going on?
Here, who are you walking intotarget with?

Speaker 3 (01:00:43):
I would probably say I'm just going to go off of
people that I like that havepassed away or that that I just
like I would say Selena.

Speaker 2 (01:01:00):
Nice.

Speaker 3 (01:01:01):
I would say Kanye.

Speaker 2 (01:01:04):
Nice.
And I would say Selena andKanye Not bad so far.

Speaker 3 (01:01:12):
Selena Kanye and I had it in my head and I would
probably say that was such acreepy laugh, I don't know.
We're going to go Nipsey Hussle.

Speaker 2 (01:01:34):
Nice.
Selena, kanye, nipsey Husslethat's not a bad comment.
Crazy Inside of Target.
I'm not mad at you.
Have you had any celebritiescome inside your store?
Influencers, it's going to bebig influence, it doesn't matter
.

Speaker 3 (01:01:51):
I'm just asking because I'm at I feel like I've
had girlfriends of them.

Speaker 2 (01:01:56):
Yeah, got you, so let me ask you Like rapper
girlfriends.
Who?
Oh, that's dope.
Yeah, that's pretty dope.
Who do you follow on socialmedia influencer, wise or
celebrity?
Who's like you top three thatyou follow?
Um, I think the word influenceris a little tricky just because

(01:02:18):
I'm not influenced by them.
I technically don't like theword.

Speaker 3 (01:02:22):
Yeah, I don't like you know what I'm saying?
Yeah, I don't feel like I'minfluenced by them.
I feel like I'm influenced by,like, the moms that are like
showing Amazon gadgets.
Okay, well, that's whatinfluences me.

Speaker 2 (01:02:34):
Do you have any of those pages that you can
recommend for us to go check out?
Honestly, don't you just be on?

Speaker 3 (01:02:42):
there.
Yeah, just a black.
This is dark hole.
Okay, I ask you this?

Speaker 2 (01:02:48):
Do you appreciate what Kim does for her brand and
her companies and stuff likethat, like how she markets?
Do you have you ever tried anyof her material on?
Oh yeah, for sure, okay solet's just say Kim comes into
the store.
You know a couple of questions.
You ask a person that's doingit like that.
What would you ask them?

Speaker 3 (01:03:10):
Um, I would probably ask her Like marketing, oh shit.

Speaker 2 (01:03:18):
That's okay.

Speaker 3 (01:03:19):
It's my son.

Speaker 2 (01:03:19):
When you say, oh see, I was going to call you a
celebrity, but that's my mom, Igot you, I got you, I got you.

Speaker 3 (01:03:24):
Um, but I would say I would ask her more, so like,
about like branding brandinglike I would, because she
obviously like executes branding, um, and just really would pick
her, pick her brain.
As far as like brandingcampaigns that she has, like

(01:03:46):
they're just so unique andthey're so like, where the hell
did that come from?
Like you know, um, and she'sjust in everything and I love
that because that's just um.
Yeah, that's how I feel.
I want my hands in everything.
I want to be one of those women, obviously, when they get older
and they're like, I always sayI want to be one of the like

(01:04:06):
color women are on, like thehousewives of Miami or whatever,
because you know like they'rewealthy or they live a certain
lifestyle, and you're like, well, what does she do?
And then she's like oh well,you didn't know that I owned
this, this and this you know.
Um, but yeah, I, I and Idefinitely want to be able to
stand on my own feet, with orwithout a man.
That's very important to me too.

(01:04:28):
So, um, I feel, like Kim does,Kim does.

Speaker 2 (01:04:32):
She's definitely, definitely, whoever we're we're
others.
So you may have someone a woman, man, doesn't matter younger
than you do wants to, you knowstart their own clothing
business, or they want to opentheir own store.
Can you drop a little bit ofknowledge for them?
What would you tell them thatthey can do and how would they
go about it?

Speaker 3 (01:04:53):
Um, I would.
I guess my advice would be, um,to definitely get all of your
paperwork and all the not so funshit out of the way, cause all
of that is like it's not fun,like the LLC, the all the taxes
stuff, all all of this shitthat's not fun.

(01:05:15):
Do all of that first, so thenthat you solely can like, really
, really, really focus on thecreative part, right, or the
buying, which is the fun part,or creating campaigns or ads or
you know whatever the fun partis to that person, so they can
focus on that.
Um, but all of the paperworkand all the back end stuff is
very important, very, very, very, very important.

(01:05:37):
Um, but I would definitely say,like, you got to put the work
in.
I think there's a lot of peoplethat think, um, boutique land
is easy and it's really not.
It's not, it's not, it's it's,it's not easy.
Is it a lot of?

Speaker 2 (01:05:56):
trial and error for you.

Speaker 3 (01:05:57):
Yeah, it's a lot of trial and error, um, a lot of
wasted money, a lot of um.
Yeah, just a lot of trial anderror, but I feel like that's
just like low key, just how Ilearned as a person, so that
makes sense.

Speaker 2 (01:06:12):
Same for me.

Speaker 3 (01:06:12):
I'm more of like, let me just let me just jump off
the bridge and see what happens.
Yeah, I don't know about that.

Speaker 2 (01:06:19):
All right, uh, here we go, but my advice is do not
give up.
Don't give up, we all listen.

Speaker 3 (01:06:27):
Do not give up.

Speaker 2 (01:06:28):
I don't care, don't even come close to it.

Speaker 3 (01:06:30):
I don't care if you think it is so far beyond what
you can see, like you're in andlike be careful.
Or who you're with, like ifit's a significant other, if
it's family members, becausethey will talk fear into your
dreams.
Like I've been in a relationbeen have been in a relationship
before Um and I would tell himmy ideas or you know things that

(01:06:56):
I would you know, and he hadmoney to fund these ideas or
whatever.
I would kind of essentiallypitch to him ideas and he'd be
like you're crazy if you thinkthat's going to happen, you know
.
And so I was just like, oh yeah, let me, let me, let me, let me
go ahead and clock out.
But that's also why it's super,super, duper, duper important
that you're with people thatreally believe in you, because,
like the person I'm with now,like he believes I can fly,

(01:07:19):
that's dope and that makes mebelieve I can fly.
So it's like it's reallyimportant and like I've always
had to shoot, like, um, shut outthe world and just listen to my
family, because my family, likethey're never going to straight
, you know they're never goingto shame me wrong.
Like you're never going to,they're never going to give me
bad advice, they're never goingto, you know.

(01:07:40):
So it's like I, I, I focus onthe positive and that that just
naturally makes you startbelieving in yourself.
And then when you see peoplesales, or you see people come in
and like, oh, I found you offTik Tok, or oh, I found you off,
when you're like my posting isworking, you know what I mean.
So it's all that just like yeahand all of that honestly, it's

(01:08:01):
like even you gotta enjoy allthat for sure.

Speaker 2 (01:08:04):
All that.

Speaker 3 (01:08:05):
Yeah, it's like even when you really because I saw a
quote the other day with JLo andit just really resonated with
me she was like, even when youwant to give up, like there's
just that little, tiny bit ofhope that you still have and you
just have to focus on that.
And when you focus on that,like you just hold on to that
and you literally just like youlive to fight another day, Time

(01:08:27):
travel to the past or to thefuture.

Speaker 2 (01:08:28):
Okay, Time travel to the past or the future?
Where's your one of you ratherdo?
She said okay.

Speaker 3 (01:08:37):
Yeah, I'm like I would probably do the past.

Speaker 2 (01:08:39):
To the past.
Really yeah how far back 90s90s.
Yeah, Say, you can go back atyour age right now.
Right, what would you do?
Going what year?
What would you do when you gotback there?
Would it be like 97 or like?
And then what would you do?
I have too much fun, I'm sorry.

Speaker 3 (01:09:01):
I would create Instagram.
Yeah, right.

Speaker 1 (01:09:06):
I wouldn't get.

Speaker 3 (01:09:07):
Instagram and I wouldn't get YouTube and clean
the flip.
All right, I would haveprobably definitely tried to.
Yeah.

Speaker 1 (01:09:22):
I thought I would do.

Speaker 3 (01:09:24):
Yeah, I would definitely do that.

Speaker 2 (01:09:25):
Alright, infinite money or immortality.

Speaker 3 (01:09:31):
Immortality Really yeah.
I wouldn't be able to see how,just Because I think about my
kids, I want to see, I want tobe with my kids forever.

Speaker 2 (01:09:41):
What happens to you?

Speaker 3 (01:09:42):
you live past the time, but I always have a piece
of my kids, because I'm sure mykids are gonna have kids, and
then their kids are gonna havekids, and then their kids are
gonna have kids.

Speaker 2 (01:09:50):
Okay, this is fun.

Speaker 3 (01:09:51):
So it's like I feel like that and I feel like if I
have infinite time, I can makeinfinite money there you go Okay
, going to space vacation or anunderwater hotel stay.
Underwater hotel stay.
You want to go out in space?
No, no, space scares the shitout of me.
Why, though, I think I'm themost at peace in water?

(01:10:11):
Like personally, like I feel.

Speaker 2 (01:10:15):
Kids going for shit.
I'm dead.

Speaker 3 (01:10:17):
I love being in the water.
I love it Save me a tsunami.

Speaker 2 (01:10:20):
I got you.
I love being in the water.

Speaker 3 (01:10:22):
Hey didn't say I could swim, oh, I'm just kidding
.
No, I love being in the waterand I feel most at peace in the
water, and you can do anythingin the water.

Speaker 2 (01:10:33):
Okay, gotcha have a rewind button or a pause button
for your life.

Speaker 3 (01:10:43):
Have a rewind button or a pause button for your life.

Speaker 2 (01:10:46):
You can rewind, probably rewind, rewind.
Okay, I'll do one more.
Would you Live in a world ofmagic or a world of advanced
technology?

Speaker 3 (01:10:59):
Magic, magic, for sure, for sure.

Speaker 2 (01:11:01):
Never, never land from that spot.

Speaker 3 (01:11:02):
Advanced technology.
It just like starts gettingweird In the world of imagining.
No, literally, I'm like magicis the magic is the feeling I
get when I go to Disneyland.

Speaker 2 (01:11:12):
Oh, my God, magic, I don't mean my girl.
We went to Disneyland and sheknows when I'm an adult kid, I
don't make any sense.
As a grown man, I don't makeany sense.
You know what I'm saying.
I have Funko pops over thereand fucking Steph Curry shoes.
I don't make any sense.
I do barely any adult things.
And so when I went toDisneyland with her Peter Pan we

(01:11:34):
went straight for Churros,churros and in your.
So I'm going to give it.
We're just going to talk alittle bit because I don't
really get fucked.
So, we went to Disneyland onetime right.
Me and my boy in there.
We went to Disneyland.
We went with some TV actors, sothey were all on TV at the time
and there were some movieactors there and their publicist

(01:11:55):
was there and you probably youshould know you remember the
show Hercules, yeah, Okay.
So so we're all at this ComicCon.
Okay, You've been to a ComicCon before.

Speaker 3 (01:12:07):
No, but my sister-in-law goes, she's like
she's in it you got a go-to.
She's in it.

Speaker 2 (01:12:12):
You take your sons and your daughter to a Comic Con
.
Listen, you're going to have afantastic time.
It's fantastic.
So we were in WonderCon and atthe time, my boy's wife she was
in Twilight.
Okay, do you ever see Twilight,for sure?
Okay, cool, she was like thealpha wolf's wife.

(01:12:34):
She had the big scar across herface and she's like native.

Speaker 3 (01:12:38):
Yeah, yeah, that's her.

Speaker 2 (01:12:39):
All right, so anyway we there.
She wanted me to do securitybecause I'm big and black, and
so so do security.
And then Kevin Sorbo comes over, he plays.

Speaker 1 (01:12:48):
Hercules, you know, and then he's like oh shit, man.

Speaker 2 (01:12:50):
We're all like, oh shit, that's Kevin Sorbo, that's
a fucking Hercules, right?
So I'm speeding through this.
So, boom, they're all like, oh,we're going to Disneyland.
And understand my poor man.
I've been, you know, been apoor man most of my life, right,
they say that they're going toDisneyland and they're doing VIP

(01:13:10):
, and I ain't even know that VIPexisted at Disneyland.
So what happened is like aguided tour, yes, and then you
get to cut in front of people,right.
So like a fast pass.
It's worse than it's like as aas a regular, and the regular
that has a fast pass you evenmore mad because you could just
cut through them.
They just stop everybody andyou go through and you get on

(01:13:34):
the ride.
I'm not a big roller coasterperson.
Right, that's not what I do,right?
So they all convinced me, theseactors and then my boy, they
all on my back to get on aroller coaster.
I don't do that, I am a BITCHwhen it comes to that stuff,
right?
So, boom, they get me on.
And this roller it's not a big.
You know, disneyland is not abig.
You know the same thing.

(01:13:55):
You're not at Californiaadventures, you're not going to
pee yourself, but it's hittingcorners.
You just looking at me like howdid this switch to this?
man telling the story but we owemy shit.
So it's hitting corners and myboys dying laughing Craver is
just dying, laughing Everybody.
So I'm cause I'm scared andterrified.
Get off, boom.
We get down to the whole nextday.

(01:14:15):
We were back at the Comic Con.
The lady I can't remember hername, I remember like, but she
was an actress, she'd been on abunch of stuff Brings her,
brings her little one in, right,got a daughter with her and her
husband's with her.
And the little one looks at meand she's like oh, you, you're
the scare when you you couldn'teven ride the tea cups and then

(01:14:36):
starts dying, laughing inside.
I'm fueled with flame and angerbecause I have a little white
girl laughing at me and I'm veryupset that she laughed because
I was scared to ride the teacups.
Really, that's the one of thebest ones I know, I know I'm a
dope kid, but I'm also yeah.
So yeah All right, so um youwant to tell everybody how they

(01:14:59):
can reach you.

Speaker 3 (01:15:01):
Sure.
So our Instagram is ViBootiqueand it's two underscores under
that.
And then on Tik Tok isViBootique AZ and our website,
um, it should be up tomorrow.
We had some like malfunctions,but we're we.
I wanted a new website, justrandomly, um, so we did that and

(01:15:23):
um, it's going to be shop, um,shop.
Vibootique AZ will be um, thedomain name Um, and then little
elite is little elite, and thenit's two underscores for that
and I'm going to tag it in allof that once I get everything
together.
We're almost.
We're almost.
We're almost at launch, butalmost.

Speaker 2 (01:15:42):
Well, congratulations on that, by the way, thank you.
Um, I am Thaddeus shade.
Uh, thank you for listening toseasonable cloud.
You can find me atThaddeusshade on Instagram, at
Thaddeus shade on Twitter.
And all that same stuff Tik Tokum, pornhub, all those things.
Um, thank you again for comingon Sasha's fantastic interview,

(01:16:04):
Thank you.
Thank you for having me Easypeasy.
I appreciate you.

Speaker 3 (01:16:08):
Thank you for having me.

Speaker 2 (01:16:10):
Oh, and then my my, my, my hands.

Speaker 3 (01:16:12):
Oh, yeah, you need to even tag.
Yeah, you need to even tag mypersonal handle.
It's Sasha the vibe.

Speaker 2 (01:16:16):
Sasha the vibe.

Speaker 3 (01:16:17):
It's easy Sasha the vibe.

Speaker 2 (01:16:19):
Gotcha and I will tag you, and we will tag each other
and we go from there.
Okay, sounds good, appreciateyou.