Find Chris at bloggerevolution.com. Master the ins and outs of blogging and affiliate marketing with our guest, Chris Myles. Buckle up as we journey through the digital domain of website investing, buying, and selling websites. Discover how you can create a lucrative stream of passive income by generating content that ranks high on Google, and positioning your products in front of a vast audience.
Delve into Chris's personal journey from working a typical nine-to-five to becoming a full-time blogger and affiliate marketer. Absorb his insightful tips on crafting content that resonates with the audience and learn how to play the Google game like a pro. Gain wisdom on personal and business development, understanding the importance of specificity when communicating on platforms like podcasts and YouTube.
Last but not least, let's unravel the importance of specific branding. Chris discusses how to distill your brand into a few words and why a crystal clear understanding of your brand is a game-changer when marketing yourself. This episode promises to be a journey of discovery into the world of blogging, affiliate marketing, and making wise investments in the digital space. Don't miss out on this opportunity to learn, grow, and maybe even transform your income stream!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
All right, Chris, can you tell me about your podcast?
Speaker 2 (00:03):
Yeah for sure.
So the blogger evolutionpodcast is a podcast that talks
about blogging and affiliatemarketing.
It's one of those things that,a lot of times, people don't
really think about, because theythink about blogging and they
think about 2009 blogging, right, where you're talking about
what you ate that morning forbreakfast and what you feel like
cooking later.
That type of blogging is dead.
(00:24):
All right, i'm just dead andgone.
It's never coming back and itshouldn't come back.
But nowadays it's all aboutcreating and information for
people, because Google isnothing but a search engine,
right.
So people go to Google forquestions, and if you go to
Google, you ask it a questionand you get the right answer,
chances are you're going to useGoogle again and again and again
(00:44):
.
We can tell why Google is oneof the biggest companies in the
world because they are so goodat what they do.
They have around four billionactive users per month, right,
and when you really put thatinto perspective, there's only
about seven and a half to abillion people on the planet, so
half the people use Google, andif you know how to create
content that can rank on thefirst page of Google, you have a
(01:04):
large stream of people that youcan now put certain types of
products in front of.
Hopefully they buy somethingand then you can get a nice
commission for it.
So I show people how to buildwebsites and then buy and sell
them, as well as investments.
Speaker 1 (01:18):
So your podcast?
is that a good source ofinformation for learning this
stuff?
Speaker 2 (01:23):
100 percent, because that's exactly what we talk
about Very niche I try not toget too out of the weeds and
know what we're talking about orgetting too general.
We talk about a buildingpassive income strings with
blocking, and affiliatemarketing, website investing,
buying and selling websites allof that fun stuff.
Speaker 1 (01:39):
Tell me about website investing.
That sounds interesting to me,yeah.
Speaker 2 (01:43):
So website investing is very similar to maybe like,
real estate investing, but it'slike a digital real estate,
Right?
So when you have a blog, youknow a blog can generate revenue
, just like any business can,And as it generates that revenue
, you can buy and sell it.
You know you can buy a business.
You can buy the corner store,you know, down the street, or
you can buy this business.
You think about businesses thatmerge all the time.
(02:05):
It's because businesses canconstantly be purchased and sold
.
So because of that, you canbuild up an asset online with on
Google that gets consistenttraffic and revenue and you can
sell it.
Now the question is how much canyou sell websites for?
As of right now, the multiplefor selling a website is based
on how much money it makes permonth.
(02:25):
So if a site generates $100 amonth, then it can be worth
anywhere from 35 to 45 X ortimes how much it makes per
month.
So $100 website a hundred, asite that makes $100 can be
worth anywhere from $3,500 to$4,500.
(02:46):
Now if you get a site to $1,000, all of a sudden that site's
worth $35,000 to $45,000.
If you got it to around $2,500to $3,000 per month in revenue
and really in profit, then thatsite's worth over 100 grand, You
know.
So we show people how to buildthese assets literally from
scratch, because blocking is oneof the easiest business models
(03:08):
that are out there And becauseit does pay so much and the
margins are so high.
We're talking like 80% margins,If not more, usually because
the ground level of gettingstarted is so low.
I think it costs $5 for hosting, maybe 12 bucks for a domain
and you can start a blog.
But because those margins areso high, you can reinvest a lot
of that money into more contentand into more ways to grow the
(03:31):
traffic and the income on thesite And you can really have a
pretty large sized portfolio ofjust websites that are
generating new income.
Speaker 1 (03:41):
Okay, and how do you usually generate that income?
Speaker 2 (03:45):
Usually, we generate it through two main methods,
which would be affiliatemarketing, which is being able
to partner with other companiesthat are out there.
You know, let's just say youhave a in the coffee niche.
I used to have a site in thecoffee niche So I would go to
like one of my favorite coffeebrands and if you scroll all the
way down to the bottom, onalmost any website on the
internet they have what's calledan affiliate program or a
(04:06):
partner program.
You partner with them andusually you can get anywhere
from.
You know for physical products,normally five to 10%.
You know for whatever it isthat they're selling.
If you can move over intodigital products, as in like
course or PDF documents or booksor things like that, sometimes
you can get 40, 50% incommissions from those things.
So usually we do affiliatemarketing.
(04:27):
It's probably the number oneway that we try to earn revenue.
And then you also have displayads.
Display ads are just thoselittle annoying advertisements
that pop up when you're going toa website.
The website owner gets paid forthat.
They don't get paid a ton pertime that it pops up, but you
know, if you get paid two orthree cents per person and you
have a site that gets 50,000people per month, that adds up
(04:47):
pretty quickly, right?
So you kind of combine thedifferent types of revenue
sources with a blog.
So you have the affiliatemarketing, you have the display
ads And when you really want todo it, you can do something like
dropshipping and start taking100% of the commissions based on
what you're getting from there.
Ok, so you have the affiliatemarketing.
Speaker 1 (05:05):
OK, so if let's go back to your, your coffee site,
when you created the blog, wasit about coffee?
Speaker 2 (05:11):
Yeah, it was just about coffee.
I'm a coffee nut, coffeeenthusiast, so I just went ahead
and just started a coffee site,and this is years ago.
By the way, i've long sincesold the site, but yeah, but
since then you know you justfind different types of keywords
to write the articles on andthen you start writing the
articles And a keyword is justsimply the target phrase that
(05:32):
you're going after, so that whensomeone Googles that phrase on
Google, your site pops up.
Speaker 1 (05:37):
Okay, all right, and do you use like keywords
everywhere or any any softwarelike that to learn the keywords
that you need to type?
Speaker 2 (05:46):
Yeah, because, and keywords everywhere is a tool
that I use.
I don't use it exclusively, butnormally when I'm using
keywords because you can, youcan almost rank for anything
that you want on the internet,right?
So, for example, i can write anarticle that says what bike
does Dwight shoot ride, orsomething, right?
And you know you could probablyrank for that because you know
(06:08):
it's probably not a ton ofcompetition out there for
someone wanting to figure outwhat type of bicycle the guy
from the office rides.
But the question is, how manypeople are asking that question?
Probably not many, right?
It's probably a very smallgroup of people.
And of those people who aresearching that, how many of them
are in a position where theymight buy something?
you know, would they be in themindset of wanting to buy
(06:30):
something when they land on anarticle like that?
Probably not.
So, using keyword tools the onelike like you mentioned, is
keywords everywhere.
I use one that's called keywordchef, which is really great at
finding low competition keywords.
But you want to go for keywordsnot just that are easy to rank
for, but that people are alreadyand also looking for.
That way you can get in frontof the right audience, present
(06:52):
them with the right product orthe right offer and hopefully
they buy something.
Speaker 1 (06:56):
I will definitely check that out because that
fascinates me.
Usually, with the websites thatI'm helping people with, I'm
driving traffic through Facebookads and YouTube ads.
Oh yeah 100% organic.
Speaker 2 (07:07):
Like I like free traffic.
I love free traffic.
It takes longer to build thatfree traffic, but it's like a
snowball Once it's just rolling.
I mean it's free leads all day.
Speaker 1 (07:17):
So how often do you know now, how often does Google
like refresh its?
it used to cycle through likethe robot would go through and
crawl everything.
Do you know?
I remember that used to takelike three months back in the I
don't know 2005, but I don'tthink I've got any updated
information about how long thatcrawl takes now.
Speaker 2 (07:39):
Oh, nowadays the crawl happens almost immediately
.
I can post a new article and ifit's on a good site that has a
decent amount of authoritymeaning Google trusts the site I
could probably get that articleranking within a few hours.
You know, just really dependingon the site.
And there's actually tools thatyou can use, where you can
actually go to Google It'scalled Google webmaster tools
And you can actually put in thearticle you just wrote and you
(08:03):
can tell Google to go search itright then and there, and then
they'll go into it right then.
And if your content is goodenough and the competition is
just where it needs to be onGoogle, you can rank within a
few days, a few hours and,having traveled to your site,
pretty, pretty fast.
Speaker 1 (08:17):
And you are generally trying to rank with the long
tail keywords, not, yes?
Speaker 2 (08:24):
Okay, Okay, Yeah, because you want keywords that
have what's called search intent.
Right Now, every keyword has asearch intent, but how direct is
that search intent?
So, for example, if I Googlethe term cars, Google has to
guess what I'm looking for.
Right, They're wondering OK, amI looking for to go buy a car?
(08:45):
Am I looking about the Disneymovie cars?
You know?
or it could be a whole bunch ofrandom stuff.
Now, if I said what movie isLightning McQueen in, they know
exactly what I'm talking about,right, they can go straight to
the Disney movie cars and showme exactly what I'm looking for.
Google is scarily good at that,right At determining what the
search intent is for someone whojust Googles it.
(09:05):
And it's to their best interestto do that, because the more
they satisfy a user when theycome and use their site, the
more they're going to use Google.
And the more that you useGoogle, the more likely you are
to see an advertisement.
And the more ads you see, themore likely you might click on
one.
And that's how Google gets paid.
Speaker 1 (09:23):
So, basically, if I go on and I search for real
estate, google still has no ideawhat I want.
Speaker 2 (09:30):
Yeah, i mean, just think about what a person who
just Google's real estate islooking for.
There's a possibility that itcould be a lot of stuff.
Maybe they're looking forsomewhere to live, maybe they're
looking just to buy up a plotof land, maybe they want to
invest in something.
There could be a lot ofdifferent reasons why someone
would Google the words realestate.
Or if they put in real estateinvesting, oh, it's a little
(09:52):
more specific, right, and thatis just a little bit more
specific.
Google can give you betteranswers.
So I don't want to rank forcoffee, right?
You were using coffee as anexample earlier.
Yeah, I don't want to rank forcoffee, i want to rank for best
organic coffee, right.
That way, the people who landon that site, they're already
looking for organic and theywant to know which one's the
(10:13):
best is out there.
With that information, i canpresent to them a blog post and
list the top 10 organic Coffee'sthat I like that maybe I've
already purchased and tried andI give them a good personal
experience as to what I feltWhen I tasted it, you know.
And now they can go by thecoffee using my affiliate link,
and then I get a commissionbased on the sale and where do
(10:35):
you?
Speaker 1 (10:35):
where would you place best organic coffee?
Just in the post?
or how many times you have towrite that to rank without being
penalized for it?
Speaker 2 (10:44):
Yeah, so there is a thing that's called over
optimization and Google has beenreally like clamping down on it
.
To be honest, a big reason whyGoogle has become where it is
today is because they are doingtheir best to Improve the
results of search.
All right back in the day, youcan just put coffee a thousand
times in a post and you'llprobably rent for coffee.
(11:05):
But I don't know if youremember when you used to Google
stuff, maybe 10 or 15 years ago, you would get like these weird
easy articles on top all thetime.
It was just.
It was a terrible experience,right, it was one of those the
dot-com era.
You know, yeah, figure thingsout.
You think about your Lycosis andyour as G using all of those
search engines from a long timeago.
You know there's a reason.
(11:25):
They're not really aroundanymore and Google really rose
to the top.
It's because Google has, overthe years, gotten better and
better at ignoring the noise andthe tricks that search engine
optimizers keep trying to Gainthe system, ignoring them and
actually having the cream riseto the top, and because of that
It's been so consistent thatusually you can you can bank on
(11:47):
it, right.
There's multi billion dollarcompanies.
That whole business model isbased on how Google performs.
You know you said earlier thata lot of the traffic that you
run is from Facebook ads.
So I'm sure a lot of you knowthe money and revenue that you
generate is dependent on howwell Facebook ads performs,
right?
So so we're all kind of tied tosomething you know.
But regardless, i say all ofthat to say this You don't want
(12:10):
to over optimize and put thosekeyword like top organic coffee
a million times in your articlepost.
Literally put it in the title,put it in the first 100 words of
the article and then, naturally, throughout the rest of the
article, and that's about asmuch as you Need to do it and
how well?
Speaker 1 (12:26):
how well written do those articles need to be in
order for Google to see them asquality content?
Speaker 2 (12:32):
Yeah, that usually depends on how good the
competition is already on Google, right?
So Google wants the best of thebest on top.
So sometimes the best of thebest may not be that great, but
it's just all Google has to showyou, right?
So because of that, yousometimes do need to create
really good, helpful content.
(12:53):
So, for an example, if someoneelse wrote top best organic
coffee and They just went toAmazon and tried to put in order
of the stars or whatever andjust chose the top five,
whatever Top organic coffee andthen put it in a list post or
something like that and put iton Google, if that's all that's
out there that's available,google's gonna rank that content
(13:14):
because there's nothing elsethat can really compete with it.
But then I come along and Iactually bought all ten of those
coffees and I actually drankall ten of those coffees.
Now I have a better experiencethan someone else who just
picked the top ten off of Amazon, right.
So I can give, like you know.
I can say, hey, i tasted thisand this is what I thought.
There's more of a story there.
(13:35):
Now You're attached to it, youcan say, okay, i actually will
do it based on hisrecommendation.
People buy stuff from peopleyou know.
So you want to be able toinfuse your own energy, your own
Experiences, into these blogposts, and by doing so, you'll
typically rank higher thanpeople who are just trying to
throw stuff out There just toget a quick book.
Speaker 1 (13:54):
Well, this is all excellent information, and I
guess then, when you decide whatyou're gonna do next and you've
kind of picked your direction,the first thing you do is a
Google search to see what's outthere.
Am I right?
Yeah, usually yeah, usually nowI've been reading about your
journey to where you are rightnow a little bit Reading,
watching a couple other podcaststhat you've been on and Could
(14:16):
you talk a little bit about that?
because what we have here is anaudience of people probably who
are thinking about startingtheir own business or Are just
starting out and kind of wantingto get there.
So hearing your story is gonnabe inspirational.
Speaker 2 (14:29):
Yeah, no for sure.
So when I first got into thisstuff, right, i've kind of been
a serial entrepreneur, and noteven a very successful one at
that, to be honest.
I've started a lot ofbusinesses a long time ago and a
lot of them really didn'tjustify the time or the money to
really continue doing them.
But I eventually, you know,just had a regular nine to five
job.
I've been working a job since Iwas 16 years old and we finally
(14:52):
got married in 2013, me and mywife, and we were doing fine.
She had a corporate job toworking for a big insurance firm
.
I was working for one of thebig four insurance tax audit and
consulting firms and we foundout that we were pregnant with
our first son and We were makingokay money.
It wasn't like spectacular, youknow, it wasn't anything to
write home about, but it wasenough to live a somewhat
(15:14):
comfortable life.
But we were kind of always onedge because if one major thing
happened, then you know we maybego bankrupt.
You know those one time we wereseriously considering, like
what do we do?
because we were in so much debtaround 30,000 I was with a
terrible credit card debt,mortgages, you know, just normal
stuff that everyone, you know,sees as the American dream
(15:34):
sometimes.
But we were doing all of thisstuff and we found out that we
were pregnant with our first son.
My wife expressed to me thatshe wanted to quit her job and
take care of him full-time.
And I remember immediatelythinking like we can't afford
this, like not at all, not juston my salary, how are we gonna
do this?
and I told her no, we can't,i'm sorry, just can't do it.
And she basically sat me down,looked me dead in my eye and
(15:55):
said, chris, you need to figurethis out.
I was like, yeah, so I had toput on my big boy pants really
quick and figure this kind ofthing out.
So I did what most people did.
I went online and googled how tomake money online, came up with
a lot of Sesspool you know it'sout there on Google sometimes
when it comes to those reallyTerms such as make money online,
because there's so just amillion ways to do it.
You've got to find one and juststick to it.
(16:17):
But a lot of the things that Istumbled across were like online
surveys and micro jobs and allthese things that just are there
big ways to time.
Is was what they are.
But eventually I stumbledacross blogging and affiliate
marketing and I gave it a try.
It didn't quite work out when Ifirst got started around Maybe
2015 ish but I did a couple ofthings that was kind of naughty
(16:39):
in Google's eyes And as a result, i ended up getting one of my
websites It's completely takenoff the Google index, meaning I
couldn't even find it on Google.
But I kind of broke down finallyand made an investment in
myself and Got a training thatactually showed me how to do it,
step by step, not justdepending on the free stuff you
find on YouTube, and I wascompletely at the mercy of that
(16:59):
guy in his training and heshowed me what to do.
I followed it literally step bystep.
Within 18 months I was makingenough money to have my wife
quit her job.
That around two years I wasmaking enough money for both of
us to quit.
I went ahead and quit.
At that point That was nowalmost four years ago.
And then here we are stillstill going strong with login
affiliate marketing.
Speaker 1 (17:19):
That's excellent.
I do want to throw out the door.
A lot of people, a lot ofpeople will hear affiliate
marketing and they will thinkit's somehow Connected to
network marketing, and I justwant to say to the yes.
I just want to say to myaudience and anybody else that
stumbles upon this that they aretwo very different things and
(17:40):
that affiliate Marketing is avery noble venture.
Where you are, you are tryingto help other businesses succeed
.
Speaker 2 (17:48):
So yeah, no, i agree.
Network marketing is more.
You know, get someone in yourdownline and Have them do the
work so that you can kind of siton top and look pretty right.
Affiliate marketing isbasically a product that you
like or that you enjoy, andBecause you like it so much, you
recommend it to other people,you know.
And once you get to that pointwhere you can you know, because
(18:10):
of social media nowadays It'snot as difficult as it used to
be to get an audience of peopleright you start creating content
online, you do that long enough, consistently enough, then
you're gonna have a following ofpeople, even if it's not that
many.
You think about the old KevinKelly thousand true fans theory,
where you only need You know away to make a hundred dollars
from a thousand people, andthat's a six figure income.
(18:32):
And with four billion peoplebeing on Google Every single
month, that's a very smallfraction of people that you need
to actually make a decentincome.
So affiliate marketing is moreabout building a relationship
with an audience and then andthen promoting products.
Speaker 1 (18:46):
Hypothetically, let's say that I'm working a 40 hour
a week job, that I can't stand,yeah, and I want to head in the
same direction that you headed.
Where should I start?
Speaker 2 (18:57):
Man, yeah, i'm six, nine, nine or five.
You can't stand.
I can definitely relate withthat.
I My corporate job, i remember,you know, in terms of to trying
to figure out Time.
Right, that's really what thewhole issue is is do you have
time to try to learn somethingelse?
Do you have time to try tofigure out another way to
generate revenue?
(19:17):
for a long time, i had no ideathat you could really earn, you
know, significant money byGenerating it yourself.
I always thought you just hadto, you know, probably work more
hours or find, you know, i usedto moonlight as a DJ right,
i'll do do weddings andanniversary parties and stuff
like that, but that'sessentially still trading your
time for money.
(19:37):
And While I was under thatimpression, you know, it kind of
blew my mind when I saw someother people who were talking
about it on YouTube one time Andthis is, you know, like like
seven, eight years ago that youcould actually just Every time
you create a piece of contentonline, whether it's a blog, a
podcast, youtube or whatever.
It's just a matter of you kindof multiplying yourself over and
(19:59):
over and over again.
You're always live, you know,because you're always somewhere
and, as a result people canwatch you whenever they want,
which means you have anopportunity to promote stuff
that people when they areConvenient enough to be able to
watch your stuff, and then youcan make money while you sleep,
right.
But the whole idea of gettingto that point and Devoting the
time to build up that asset iswhat takes time.
(20:20):
When I was working to nine tofive, i was working 15 hours a
day.
You know I was missing myfamily most of the time.
My son would grow up I mean, hewas very, very young at the
time but there were things thatYou know I'd be gone by the time
you woke up and then by thetime I got back home He was
already put the bed to sleep.
You know that happened a fewtimes and it just annoyed me.
So I started just kind ofbuying out time myself on
(20:43):
Putting it on something that Iknew was going to work, because
I was saying other people doingit And I wasn't gonna be like.
You know, it is not, as I seeother people do it and I'm
thinking to myself I know ifthey can do it, i can do it.
They're not that much smarterthan I am, so I would just buy
out time.
I'd wake up early in themorning, maybe an extra hour
early, and then work on my blog.
I maybe stay up an hour laterand work on the blog if I had
(21:06):
downtime at work and work on theblog, and After a while the
side income started generatingmore money than the primary
income was and ended up flippingAnd I didn't even need the
primary income anymore becausemy primary income was the side
hustle.
So that's kind of how I would doit.
It's just you got to find thetime to do it.
I remember even what he calledit stop.
I stopped watching Netflix, youknow, just so I can have time
(21:29):
to be able to work on it.
I watched Netflix now because Ihad the time, but for just a
little while.
I just gave it up, just so Icould have time to work on the
business.
Speaker 1 (21:37):
That is spectacular and that is.
It's really great to hear, andI think that's what a lot of
people need to do Right therespending so much time watching
TV when they could be, or evenjust giving up Netflix, for it's
not like you're giving upforever, it's like two months.
Speaker 2 (21:51):
Yeah, exactly, it's just a few months.
You got to just, you know, kindof put it to the side.
I remember watching a TV show.
It was like nine seasons and Ithink 21, 22 episodes, all about
an hour each, and you add itall together you realize that's
a lot of time.
You just sitting there on yourcouch, you know what I nowadays.
I look back at it like you knowwhat I could do with that time
now, because now I value my timea lot more and better, now that
(22:15):
I I ever have to be honest.
Speaker 1 (22:17):
I think, i think a lot of it is that people don't
know that these opportunitiesexist.
People don't know that they'reout there and, like you said,
google still sometimes isaccessible if you type in earn
money online.
Speaker 2 (22:30):
Yeah, because as great as Google is, there are
ways to gamify it or not gamifyit, but take advantage of what
Google maybe hasn't fixed yet.
The only problem is you.
That's not sustainable.
Usually you can kind of findsomewhere that Google is.
You know, back in the day Wewere talking about, you know
stuffing your keyword It youknow a thousand times in an
article.
That used to work and peopleused to do it all the time.
(22:51):
But then Google fixed it andnow it doesn't work anymore.
Right.
So as long as you work with theplatforms, you work with Google
for what they want to do, youcan usually build a nice
sustainable business that canlast not just weeks or months
but years.
Speaker 1 (23:06):
So where should somebody go to start if they
decide that they want to do this?
They decide that they're gonnastop watching TV and put some
time into doing this.
Yeah, besides your podcast,which sounds like they'll be
able to learn a whole lot Justlistening to your podcast, where
would you send them to learnhow to do affiliate marketing?
Speaker 2 (23:24):
Yeah.
So I would definitely say, youknow, jump on YouTube and try to
try to find some people youmight, might trust.
I have a YouTube channel aswell.
It's named the taxing things.
Love your evolution, but we talka lot about, just you know,
building up that passive incomestream by finding out what you
like to talk about, because Sitdown and take like a survey of
what you like to do and what youenjoy doing and then find a way
(23:46):
to create Content on it.
Find a platform that you like.
Not everybody wants to write,so some people may actually do a
good job at creating YouTubevideos.
Somebody might actually do agood job at doing what we're
doing on a podcast, right?
Whatever you like to, however,you like to create content and
just pick one and then juststart doing it and then talking
about.
You know, i used to always tellyou know, especially students
(24:08):
within my courses is when youare Trying to start to create
that first content, especiallyif you're, you know, social
media with YouTube and whatever.
Think about the questions thatpeople are normally asking in
your space and make videos oneach one of those.
Then think about the questionsthat people should be asking in
your space and then make videoson those as well, and usually
(24:29):
you'll start to create anaudience and attract an audience
of people who are interested inthe exact same thing.
And now that you have thataudience, you can now promote
different products to them,whether it's affiliate marketing
products or, if you want toventure out and start creating
your own products and sellingthose.
Speaker 1 (24:45):
Okay, so that still seems to be the way that it
works, is you just create anaudience?
You're essentially giving freevalue to people because they
like coming to you, and then,once you, once you see that this
is actually Creating acommunity, then you can give
that community what they'relooking for.
Speaker 2 (25:03):
Yeah, and you can literally do it on anything.
Sometimes I tell people just goto your old Google searches and
look at stuff You've searchedfor in the past.
What are your hobbies, what areyour likes?
I started a coffee blog, youknow, and made this decent money
with it.
I currently am working on asecond golf site, a golf blog
that I'm running right now.
That now has an evaluation ofclose to twenty thousand dollars
(25:23):
, you know, and I'm gettingclose to trying to build it up a
little bit more so I can flipit for, hopefully, over six
figures over the next few months.
Okay, just find something thatyou like and then just start
creating content on it.
I love it.
Speaker 1 (25:35):
I love it.
So let me, can I treat you likea coach for a second Go for it.
I love this.
All right, so I'm gonna be openand honest here.
I have a blues keyboard coursethat I created, an intermediate
blues piano organ course That Icreated and I put it on you, to
me.
Okay and I did that.
Whatever program where you tome is supposed to advertise it,
(25:57):
they haven't been advertising it.
Okay, so I'm trying to figureout how to like right now I'll
have you know.
The course sells.
I Put it up there for a hundredand ninety nine dollars and
they sell it for whatever theywant to, because it's you to me,
yeah yeah so you know, likefour or five times a month, i'll
get, i'll get a notification.
(26:17):
Oh, twenty seven dollars, thirtytwo dollars, seventeen dollars,
like whatever they decided tosell it for wherever in the
world.
How, how would I take thatcourse now and find someone who
wants to market that And someonewho like someone such as
yourself and go from there andhave somebody create a community
(26:39):
of blues keyboard players?
Speaker 2 (26:41):
Okay, yeah, so what you're thinking is you're trying
to get someone to market thecourse for you outside of just
letting you do it?
Yes, yes, okay, cool, yeah.
So, since you have the brand,what I would probably do is get
it off of you to me and createyour own using, like, maybe
Kajabi or teachable or somethinglike that.
You do have to pay for thoseservices.
(27:02):
I don't know if you paid toomuch for you You did me but you
can now have a little bit moreof a premium price to it And by
having a premium price to it,you can now take that
information and go find otherinfluencers in your space, right
?
So maybe go to YouTube and thenjust search the phrase for you
(27:22):
know you're talking about likeorgans and things like that Just
search for that and see otherpeople who are creating content
on there I guarantee you there'speople out there, because
YouTube has pretty mucheverything and then reach out to
those influencers, because oneof the best ways to get any
brand out there is to reach outto the people who already have
the audience that you're lookingfor, right, so reach out to
them and say, hey, i have thisproduct.
(27:43):
It's, you know.
You said that you had it at $199.
I'd probably make it, you know,399 499.
That way you can tell them Iwill give you a 20, 30%
commission anytime you sell itRight.
That way you can justify, youknow, being able to pay them
more money per sale.
Now you've kind of become likethey've become an affiliate of
yours.
You know, maybe they can haveyou on their podcast, they can
(28:06):
have you on their YouTubechannel or whatever, just to
kind of talk about it and thencreate a landing page and start
sending traffic to that landingpage.
That's probably one of thefastest ways to be able to get
money to it outside of payingfor ads, right?
Speaker 1 (28:19):
Okay, all right, well , excellent, thank you for that.
So do you have any books thatyou'd recommend?
Do you have any books that youlike?
have changed anything for you?
Speaker 2 (28:30):
Yeah for sure.
So one of the best books that Iprobably ever read is probably
expert secrets by RussellBrunson.
Expert secrets, Like it, reallygets you out of the imposter
syndrome you know of the whole.
You know sometimes people on ascale of one to 10, you know
they don't consider themselvesto be that high.
So if we're thinking about like, like golf, all right, for
(28:51):
example, you know, let's justsay in this heyday Tiger Woods
would be, you know number itwill be 10, where maybe someone
who's just getting started orbarely knows how to hold a golf
club will be at a zero.
But if you can go out there andplay and you have equipment and
you at least practice it, youknow, every once in a while you
can probably be like a three ora four in a scale of one to 10.
That means you can help thepeople who are zeros, ones, twos
(29:13):
and threes.
That doesn't mean you got, yougot to be as great as the seven,
eight, nine and 10s, becauseyou'll probably never get to
that point, But you can help thepeople who are just one step
behind you, Right?
So that's one thing.
That's expert secrets kind ofhelp me understand in terms of,
okay, don't feel you know, likeyou're taking advantage of
anyone because you're honestlyjust helping them And if they
(29:35):
don't want to help and theydon't follow you, right?
it's different with paidadvertising because you're
jumping in front of people, Butwhat we do when creating content
online, we're doing attractionmarketing, So people are
following us on their ownvolition, based on the content
that we are creating.
So I would definitely say theexpert secrets kind of help
clear that up for me.
In terms of creating a greatoffer, I would definitely
(29:57):
recommend Alex Ramosi's hundredmillion dollar offers.
Those are probably a couple ofmy favorite books out there now.
Speaker 1 (30:02):
Absolutely Those.
I have read both of those andthey're both amazing.
Speaker 2 (30:06):
Oh, yes, they are.
They are the whole expert, thewhole secrets book, i believe.
I think Russell Brunson has dotcom secrets, expert secrets and
traffic secrets.
That's a great way to start abusiness.
If you didn't even know thatthis kind of business existed,
he lays out the blueprint.
It is one big ad for clickfunnels, by the way.
You'll probably want to want tobuy click funnels by the time
you're done with it, but there'sother things that you can do
(30:28):
without having to go with clickfunnels, but the information in
it is still top notch.
Speaker 1 (30:33):
Yes, it's good and it is very valuable.
Yes, you can do it withoutclick funnels, All right.
So if you had the entire worldon the line for 43 seconds?
Now, this is a question that Iusually ask the people who are
on for strictly personaldevelopment, However.
However, I'm going to throwthis out to you.
If you had the entire world onthe line for 43 seconds.
What would you tell?
Speaker 2 (30:54):
them.
Yeah, i would definitely say dosomething now that your future
self will thank you for.
When it comes to that, youdon't want to get to the other
side and think, man, i reallywish I would have done this or I
could have done that.
That's my fear.
I fear regret more than I fearfailure.
So I'd rather just try it outand see what happens.
It was like that with my job.
(31:15):
I decided to let me just quitthe job and just go from there
and see my son at least grow upuntil he gets to school, because
I don't want him to start goingto school.
And then, you know, i missedout on a lot of his formative
years, right.
So I was like you know what?
I could just get another job,you know.
And that's what I did, and sofar I've been able to save off
employment.
(31:35):
So definitely I recommend toanyone do something now that
your future self will thank youfor and live with no regrets.
Speaker 1 (31:42):
That is absolutely beautiful And that is great
advice.
I really appreciate it, chris.
So you know, i looked at yourPodBatch profile and saw
Seinfeld in the office in there.
Oh yeah, And I'm like, yes, allright, i gotta have this guy on
the show.
And then I said, oh, let me seewhat he does first.
(32:03):
I didn't even look at that,right, i'm like, oh, seinfeld in
the office, he's on the show.
Speaker 2 (32:08):
Exactly, yeah, i absolutely love it.
No, i love that because I putthat in there intentionally,
because I like to infuse alittle.
You know a lot of people,especially on PodBatch.
They're always about you know.
I was like this is what I do,this is what I do, this is what
I do, and I didn't want that tocome across.
So I was like, hey, i mean, ilike coffee, i like the office,
i like Seinfeld, let's go fromthere.
I'm also a Marvel enthusiast.
(32:29):
I love Marvel films, and that'sjust, that's just all I do,
right.
So I just watched the lastepisode of a She-Hulk right,
that's awesome, i love it.
Speaker 1 (32:39):
Yeah.
Yeah, you follow right alongwith exactly my TV and movie
patterns, that's brilliant, i'lltake that too.
But you know, you're right aboutPodBatch and even LinkedIn and
stuff.
You see, like you know, there'sthese formulas that you're
supposed to fill in so that youcan find your niche, and they
say like I do this for thesepeople by doing this, and then
(33:02):
they fill in the blanks And thenall of a sudden you're reading
all these things that are likecookie cutter quotes about the
person to tell me what they do,And it's like, yes, that does
get a little boring, and soputting something in there.
I mean, then that is why yourprofile did stand out is because
you were absolutely like yeah,i do this and I love Seinfeld,
(33:24):
and you threw something in theirwebsite investing which is
something I hadn't considered.
Yeah, so I'm like I want tofind out more about that.
Speaker 2 (33:30):
So yeah, it's very cookie cutter And a lot of times
a lot of podcasts have aproblem, in my opinion, of being
too general.
They talk about everything And,like there's an old quote from
Meredith Hill, She said, if youtalk, if you try to talk to
everybody, you end up talking tonobody.
And that's exactly the problemA lot of these, a lot of
podcasters have.
I see that happening more onpodcasts and even YouTube.
You know, but no, you want tobe niche, very specific in what
(33:53):
you talk about And you end uptalking to a very specific group
of people, Right?
Speaker 1 (33:57):
right.
I think that's actually aproblem that I'm having right
now.
It's like even personaldevelopment sometimes feels too
broad.
Speaker 2 (34:05):
Well, what aspect of personal development?
Speaker 1 (34:07):
Well, i mean, i am reaching out toward
entrepreneurs Mostly people whohave the thought to start their
own business or want to start aside hustle online but not
really telling them how to do it.
Basically, my philosophy is thatpersonal development is
business development, whichmeans you work harder on
yourself, as Jim Rohn said, workharder on yourself than you do
(34:29):
on your job, and that is how yougrow your business.
That's how you grow everything,because you're in a constant
state of learning.
You're in a constant state ofperseverance, figuring things
out, saying what's my next step,what's my next step, what's my
next step?
And when things get hard, youstill keep going.
That's kind of what I want tohelp people do and help people
push through.
Speaker 2 (34:49):
Yeah, Well, as general as that might seem,
that's still pretty specific.
You just have to.
I had a student one time whenhe first started with me.
He was in the personaldevelopment space himself And he
was trying to figure out how tostart his blog.
But with blogging you have tostart specific, because it's
such a huge pool out there So ifyou don't start specific you're
not going to be able to talk toreally.
It's going to take you foreverto rank, basically.
(35:11):
So we had to break down what heliked most about personal
development And the one that hecame down to was the time
management.
So he started his blogbasically just on time
management And it ended upgrowing up pretty well.
But he just started looking ata lot of different tools that
would help you save time.
So he became affiliates forAsana and Monday and all these
(35:34):
little time management andproject management type tools
And you get a pretty goodcommission for sticking around
with those as other people signup for them.
I think Asana has.
It probably costs like $30, $40to use it per month And I think
they pay around 20% or 30%recurring, meaning, as long as
people stay a member at Asana,you're going to get an affiliate
(35:55):
commission for it.
So for that he was able tobuild a pretty decent income
just from focusing on timemanagement.
And it doesn't mean he didn'tever talk about anything else in
the blog.
It's just that early on hefocused on a lot of time
management stuff so that he canmake a foothold in that one
little aspect of it.
And then later on, as his sitegrew in authority and grew in
(36:17):
traffic, he can then expand toother aspects of personal
development.
Speaker 1 (36:21):
Wow, excellent.
Well, that's good to know Andthat's actually something for me
to think about.
And it's kind of see if I cannarrow it down even not
necessarily in what I talk aboutin the podcast, because I think
that's been going fine just howI market the podcast and how
people can find me.
Speaker 2 (36:37):
You think about the biggest brands, man?
Just every big brand in theworld solves a pretty specific
problem, like Coca-Cola thirst,nike a sports apparel,
mcdonald's terrible food.
So just wherever you're goingright, airbnb somewhere to sleep
?
Yeah, we'll see Uber, you know,one place to another.
(37:00):
It doesn't take very long todescribe what they do in very
few sentences, right?
So if you think about yourbrand and it takes you longer
than a couple of, maybe longerthan five to seven words to
explain what you do, you'reprobably not specific enough.
Speaker 1 (37:15):
Right, right, i like that All right.
Well, chris, thank you forbeing on the show today.
I really appreciate having youhere.
Speaker 2 (37:23):
Yeah, for sure, thanks so much for the
opportunity, man, thanks so much.
All right, Chris, can you tell me about your podcast?
Speaker 2 (00:03):
Yeah for sure.
So the blogger evolutionpodcast is a podcast that talks
about blogging and affiliatemarketing.
It's one of those things that,a lot of times, people don't
really think about, because theythink about blogging and they
think about 2009 blogging, right, where you're talking about
what you ate that morning forbreakfast and what you feel like
cooking later.
That type of blogging is dead.
(00:24):
All right, i'm just dead andgone.
It's never coming back and itshouldn't come back.
But nowadays it's all aboutcreating and information for
people, because Google isnothing but a search engine,
right.
So people go to Google forquestions, and if you go to
Google, you ask it a questionand you get the right answer,
chances are you're going to useGoogle again and again and again
(00:44):
.
We can tell why Google is oneof the biggest companies in the
world because they are so goodat what they do.
They have around four billionactive users per month, right,
and when you really put thatinto perspective, there's only
about seven and a half to abillion people on the planet, so
half the people use Google, andif you know how to create
content that can rank on thefirst page of Google, you have a
(01:04):
large stream of people that youcan now put certain types of
products in front of.
Hopefully they buy somethingand then you can get a nice
commission for it.
So I show people how to buildwebsites and then buy and sell
them, as well as investments.
Speaker 1 (01:18):
So your podcast?
is that a good source ofinformation for learning this
stuff?
Speaker 2 (01:23):
100 percent, because that's exactly what we talk
about Very niche I try not toget too out of the weeds and
know what we're talking about orgetting too general.
We talk about a buildingpassive income strings with
blocking, and affiliatemarketing, website investing,
buying and selling websites allof that fun stuff.
Speaker 1 (01:39):
Tell me about website investing.
That sounds interesting to me,yeah.
Speaker 2 (01:43):
So website investing is very similar to maybe like,
real estate investing, but it'slike a digital real estate,
Right?
So when you have a blog, youknow a blog can generate revenue
, just like any business can,And as it generates that revenue
, you can buy and sell it.
You know you can buy a business.
You can buy the corner store,you know, down the street, or
you can buy this business.
You think about businesses thatmerge all the time.
(02:05):
It's because businesses canconstantly be purchased and sold
.
So because of that, you canbuild up an asset online with on
Google that gets consistenttraffic and revenue and you can
sell it.
Now the question is how much canyou sell websites for?
As of right now, the multiplefor selling a website is based
on how much money it makes permonth.
(02:25):
So if a site generates $100 amonth, then it can be worth
anywhere from 35 to 45 X ortimes how much it makes per
month.
So $100 website a hundred, asite that makes $100 can be
worth anywhere from $3,500 to$4,500.
(02:46):
Now if you get a site to $1,000, all of a sudden that site's
worth $35,000 to $45,000.
If you got it to around $2,500to $3,000 per month in revenue
and really in profit, then thatsite's worth over 100 grand, You
know.
So we show people how to buildthese assets literally from
scratch, because blocking is oneof the easiest business models
(03:08):
that are out there And becauseit does pay so much and the
margins are so high.
We're talking like 80% margins,If not more, usually because
the ground level of gettingstarted is so low.
I think it costs $5 for hosting, maybe 12 bucks for a domain
and you can start a blog.
But because those margins areso high, you can reinvest a lot
of that money into more contentand into more ways to grow the
(03:31):
traffic and the income on thesite And you can really have a
pretty large sized portfolio ofjust websites that are
generating new income.
Speaker 1 (03:41):
Okay, and how do you usually generate that income?
Speaker 2 (03:45):
Usually, we generate it through two main methods,
which would be affiliatemarketing, which is being able
to partner with other companiesthat are out there.
You know, let's just say youhave a in the coffee niche.
I used to have a site in thecoffee niche So I would go to
like one of my favorite coffeebrands and if you scroll all the
way down to the bottom, onalmost any website on the
internet they have what's calledan affiliate program or a
(04:06):
partner program.
You partner with them andusually you can get anywhere
from.
You know for physical products,normally five to 10%.
You know for whatever it isthat they're selling.
If you can move over intodigital products, as in like
course or PDF documents or booksor things like that, sometimes
you can get 40, 50% incommissions from those things.
So usually we do affiliatemarketing.
(04:27):
It's probably the number oneway that we try to earn revenue.
And then you also have displayads.
Display ads are just thoselittle annoying advertisements
that pop up when you're going toa website.
The website owner gets paid forthat.
They don't get paid a ton pertime that it pops up, but you
know, if you get paid two orthree cents per person and you
have a site that gets 50,000people per month, that adds up
(04:47):
pretty quickly, right?
So you kind of combine thedifferent types of revenue
sources with a blog.
So you have the affiliatemarketing, you have the display
ads And when you really want todo it, you can do something like
dropshipping and start taking100% of the commissions based on
what you're getting from there.
Ok, so you have the affiliatemarketing.
Speaker 1 (05:05):
OK, so if let's go back to your, your coffee site,
when you created the blog, wasit about coffee?
Speaker 2 (05:11):
Yeah, it was just about coffee.
I'm a coffee nut, coffeeenthusiast, so I just went ahead
and just started a coffee site,and this is years ago.
By the way, i've long sincesold the site, but yeah, but
since then you know you justfind different types of keywords
to write the articles on andthen you start writing the
articles And a keyword is justsimply the target phrase that
(05:32):
you're going after, so that whensomeone Googles that phrase on
Google, your site pops up.
Speaker 1 (05:37):
Okay, all right, and do you use like keywords
everywhere or any any softwarelike that to learn the keywords
that you need to type?
Speaker 2 (05:46):
Yeah, because, and keywords everywhere is a tool
that I use.
I don't use it exclusively, butnormally when I'm using
keywords because you can, youcan almost rank for anything
that you want on the internet,right?
So, for example, i can write anarticle that says what bike
does Dwight shoot ride, orsomething, right?
And you know you could probablyrank for that because you know
(06:08):
it's probably not a ton ofcompetition out there for
someone wanting to figure outwhat type of bicycle the guy
from the office rides.
But the question is, how manypeople are asking that question?
Probably not many, right?
It's probably a very smallgroup of people.
And of those people who aresearching that, how many of them
are in a position where theymight buy something?
you know, would they be in themindset of wanting to buy
(06:30):
something when they land on anarticle like that?
Probably not.
So, using keyword tools the onelike like you mentioned, is
keywords everywhere.
I use one that's called keywordchef, which is really great at
finding low competition keywords.
But you want to go for keywordsnot just that are easy to rank
for, but that people are alreadyand also looking for.
That way you can get in frontof the right audience, present
(06:52):
them with the right product orthe right offer and hopefully
they buy something.
Speaker 1 (06:56):
I will definitely check that out because that
fascinates me.
Usually, with the websites thatI'm helping people with, I'm
driving traffic through Facebookads and YouTube ads.
Oh yeah 100% organic.
Speaker 2 (07:07):
Like I like free traffic.
I love free traffic.
It takes longer to build thatfree traffic, but it's like a
snowball Once it's just rolling.
I mean it's free leads all day.
Speaker 1 (07:17):
So how often do you know now, how often does Google
like refresh its?
it used to cycle through likethe robot would go through and
crawl everything.
Do you know?
I remember that used to takelike three months back in the I
don't know 2005, but I don'tthink I've got any updated
information about how long thatcrawl takes now.
Speaker 2 (07:39):
Oh, nowadays the crawl happens almost immediately
.
I can post a new article and ifit's on a good site that has a
decent amount of authoritymeaning Google trusts the site I
could probably get that articleranking within a few hours.
You know, just really dependingon the site.
And there's actually tools thatyou can use, where you can
actually go to Google It'scalled Google webmaster tools
And you can actually put in thearticle you just wrote and you
(08:03):
can tell Google to go search itright then and there, and then
they'll go into it right then.
And if your content is goodenough and the competition is
just where it needs to be onGoogle, you can rank within a
few days, a few hours and,having traveled to your site,
pretty, pretty fast.
Speaker 1 (08:17):
And you are generally trying to rank with the long
tail keywords, not, yes?
Speaker 2 (08:24):
Okay, Okay, Yeah, because you want keywords that
have what's called search intent.
Right Now, every keyword has asearch intent, but how direct is
that search intent?
So, for example, if I Googlethe term cars, Google has to
guess what I'm looking for.
Right, They're wondering OK, amI looking for to go buy a car?
(08:45):
Am I looking about the Disneymovie cars?
You know?
or it could be a whole bunch ofrandom stuff.
Now, if I said what movie isLightning McQueen in, they know
exactly what I'm talking about,right, they can go straight to
the Disney movie cars and showme exactly what I'm looking for.
Google is scarily good at that,right At determining what the
search intent is for someone whojust Googles it.
(09:05):
And it's to their best interestto do that, because the more
they satisfy a user when theycome and use their site, the
more they're going to use Google.
And the more that you useGoogle, the more likely you are
to see an advertisement.
And the more ads you see, themore likely you might click on
one.
And that's how Google gets paid.
Speaker 1 (09:23):
So, basically, if I go on and I search for real
estate, google still has no ideawhat I want.
Speaker 2 (09:30):
Yeah, i mean, just think about what a person who
just Google's real estate islooking for.
There's a possibility that itcould be a lot of stuff.
Maybe they're looking forsomewhere to live, maybe they're
looking just to buy up a plotof land, maybe they want to
invest in something.
There could be a lot ofdifferent reasons why someone
would Google the words realestate.
Or if they put in real estateinvesting, oh, it's a little
(09:52):
more specific, right, and thatis just a little bit more
specific.
Google can give you betteranswers.
So I don't want to rank forcoffee, right?
You were using coffee as anexample earlier.
Yeah, I don't want to rank forcoffee, i want to rank for best
organic coffee, right.
That way, the people who landon that site, they're already
looking for organic and theywant to know which one's the
(10:13):
best is out there.
With that information, i canpresent to them a blog post and
list the top 10 organic Coffee'sthat I like that maybe I've
already purchased and tried andI give them a good personal
experience as to what I feltWhen I tasted it, you know.
And now they can go by thecoffee using my affiliate link,
and then I get a commissionbased on the sale and where do
(10:35):
you?
Speaker 1 (10:35):
where would you place best organic coffee?
Just in the post?
or how many times you have towrite that to rank without being
penalized for it?
Speaker 2 (10:44):
Yeah, so there is a thing that's called over
optimization and Google has beenreally like clamping down on it
.
To be honest, a big reason whyGoogle has become where it is
today is because they are doingtheir best to Improve the
results of search.
All right back in the day, youcan just put coffee a thousand
times in a post and you'llprobably rent for coffee.
(11:05):
But I don't know if youremember when you used to Google
stuff, maybe 10 or 15 years ago, you would get like these weird
easy articles on top all thetime.
It was just.
It was a terrible experience,right, it was one of those the
dot-com era.
You know, yeah, figure thingsout.
You think about your Lycosis andyour as G using all of those
search engines from a long timeago.
You know there's a reason.
(11:25):
They're not really aroundanymore and Google really rose
to the top.
It's because Google has, overthe years, gotten better and
better at ignoring the noise andthe tricks that search engine
optimizers keep trying to Gainthe system, ignoring them and
actually having the cream riseto the top, and because of that
It's been so consistent thatusually you can you can bank on
(11:47):
it, right.
There's multi billion dollarcompanies.
That whole business model isbased on how Google performs.
You know you said earlier thata lot of the traffic that you
run is from Facebook ads.
So I'm sure a lot of you knowthe money and revenue that you
generate is dependent on howwell Facebook ads performs,
right?
So so we're all kind of tied tosomething you know.
But regardless, i say all ofthat to say this You don't want
(12:10):
to over optimize and put thosekeyword like top organic coffee
a million times in your articlepost.
Literally put it in the title,put it in the first 100 words of
the article and then, naturally, throughout the rest of the
article, and that's about asmuch as you Need to do it and
how well?
Speaker 1 (12:26):
how well written do those articles need to be in
order for Google to see them asquality content?
Speaker 2 (12:32):
Yeah, that usually depends on how good the
competition is already on Google, right?
So Google wants the best of thebest on top.
So sometimes the best of thebest may not be that great, but
it's just all Google has to showyou, right?
So because of that, yousometimes do need to create
really good, helpful content.
(12:53):
So, for an example, if someoneelse wrote top best organic
coffee and They just went toAmazon and tried to put in order
of the stars or whatever andjust chose the top five,
whatever Top organic coffee andthen put it in a list post or
something like that and put iton Google, if that's all that's
out there that's available,google's gonna rank that content
(13:14):
because there's nothing elsethat can really compete with it.
But then I come along and Iactually bought all ten of those
coffees and I actually drankall ten of those coffees.
Now I have a better experiencethan someone else who just
picked the top ten off of Amazon, right.
So I can give, like you know.
I can say, hey, i tasted thisand this is what I thought.
There's more of a story there.
(13:35):
Now You're attached to it, youcan say, okay, i actually will
do it based on hisrecommendation.
People buy stuff from peopleyou know.
So you want to be able toinfuse your own energy, your own
Experiences, into these blogposts, and by doing so, you'll
typically rank higher thanpeople who are just trying to
throw stuff out There just toget a quick book.
Speaker 1 (13:54):
Well, this is all excellent information, and I
guess then, when you decide whatyou're gonna do next and you've
kind of picked your direction,the first thing you do is a
Google search to see what's outthere.
Am I right?
Yeah, usually yeah, usually nowI've been reading about your
journey to where you are rightnow a little bit Reading,
watching a couple other podcaststhat you've been on and Could
(14:16):
you talk a little bit about that?
because what we have here is anaudience of people probably who
are thinking about startingtheir own business or Are just
starting out and kind of wantingto get there.
So hearing your story is gonnabe inspirational.
Speaker 2 (14:29):
Yeah, no for sure.
So when I first got into thisstuff, right, i've kind of been
a serial entrepreneur, and noteven a very successful one at
that, to be honest.
I've started a lot ofbusinesses a long time ago and a
lot of them really didn'tjustify the time or the money to
really continue doing them.
But I eventually, you know,just had a regular nine to five
job.
I've been working a job since Iwas 16 years old and we finally
(14:52):
got married in 2013, me and mywife, and we were doing fine.
She had a corporate job toworking for a big insurance firm
.
I was working for one of thebig four insurance tax audit and
consulting firms and we foundout that we were pregnant with
our first son and We were makingokay money.
It wasn't like spectacular, youknow, it wasn't anything to
write home about, but it wasenough to live a somewhat
(15:14):
comfortable life.
But we were kind of always onedge because if one major thing
happened, then you know we maybego bankrupt.
You know those one time we wereseriously considering, like
what do we do?
because we were in so much debtaround 30,000 I was with a
terrible credit card debt,mortgages, you know, just normal
stuff that everyone, you know,sees as the American dream
(15:34):
sometimes.
But we were doing all of thisstuff and we found out that we
were pregnant with our first son.
My wife expressed to me thatshe wanted to quit her job and
take care of him full-time.
And I remember immediatelythinking like we can't afford
this, like not at all, not juston my salary, how are we gonna
do this?
and I told her no, we can't,i'm sorry, just can't do it.
And she basically sat me down,looked me dead in my eye and
(15:55):
said, chris, you need to figurethis out.
I was like, yeah, so I had toput on my big boy pants really
quick and figure this kind ofthing out.
So I did what most people did.
I went online and googled how tomake money online, came up with
a lot of Sesspool you know it'sout there on Google sometimes
when it comes to those reallyTerms such as make money online,
because there's so just amillion ways to do it.
You've got to find one and juststick to it.
(16:17):
But a lot of the things that Istumbled across were like online
surveys and micro jobs and allthese things that just are there
big ways to time.
Is was what they are.
But eventually I stumbledacross blogging and affiliate
marketing and I gave it a try.
It didn't quite work out when Ifirst got started around Maybe
2015 ish but I did a couple ofthings that was kind of naughty
(16:39):
in Google's eyes And as a result, i ended up getting one of my
websites It's completely takenoff the Google index, meaning I
couldn't even find it on Google.
But I kind of broke down finallyand made an investment in
myself and Got a training thatactually showed me how to do it,
step by step, not justdepending on the free stuff you
find on YouTube, and I wascompletely at the mercy of that
(16:59):
guy in his training and heshowed me what to do.
I followed it literally step bystep.
Within 18 months I was makingenough money to have my wife
quit her job.
That around two years I wasmaking enough money for both of
us to quit.
I went ahead and quit.
At that point That was nowalmost four years ago.
And then here we are stillstill going strong with login
affiliate marketing.
Speaker 1 (17:19):
That's excellent.
I do want to throw out the door.
A lot of people, a lot ofpeople will hear affiliate
marketing and they will thinkit's somehow Connected to
network marketing, and I justwant to say to the yes.
I just want to say to myaudience and anybody else that
stumbles upon this that they aretwo very different things and
(17:40):
that affiliate Marketing is avery noble venture.
Where you are, you are tryingto help other businesses succeed
.
Speaker 2 (17:48):
So yeah, no, i agree.
Network marketing is more.
You know, get someone in yourdownline and Have them do the
work so that you can kind of siton top and look pretty right.
Affiliate marketing isbasically a product that you
like or that you enjoy, andBecause you like it so much, you
recommend it to other people,you know.
And once you get to that pointwhere you can you know, because
(18:10):
of social media nowadays It'snot as difficult as it used to
be to get an audience of peopleright you start creating content
online, you do that long enough, consistently enough, then
you're gonna have a following ofpeople, even if it's not that
many.
You think about the old KevinKelly thousand true fans theory,
where you only need You know away to make a hundred dollars
from a thousand people, andthat's a six figure income.
(18:32):
And with four billion peoplebeing on Google Every single
month, that's a very smallfraction of people that you need
to actually make a decentincome.
So affiliate marketing is moreabout building a relationship
with an audience and then andthen promoting products.
Speaker 1 (18:46):
Hypothetically, let's say that I'm working a 40 hour
a week job, that I can't stand,yeah, and I want to head in the
same direction that you headed.
Where should I start?
Speaker 2 (18:57):
Man, yeah, i'm six, nine, nine or five.
You can't stand.
I can definitely relate withthat.
I My corporate job, i remember,you know, in terms of to trying
to figure out Time.
Right, that's really what thewhole issue is is do you have
time to try to learn somethingelse?
Do you have time to try tofigure out another way to
generate revenue?
(19:17):
for a long time, i had no ideathat you could really earn, you
know, significant money byGenerating it yourself.
I always thought you just hadto, you know, probably work more
hours or find, you know, i usedto moonlight as a DJ right,
i'll do do weddings andanniversary parties and stuff
like that, but that'sessentially still trading your
time for money.
(19:37):
And While I was under thatimpression, you know, it kind of
blew my mind when I saw someother people who were talking
about it on YouTube one time Andthis is, you know, like like
seven, eight years ago that youcould actually just Every time
you create a piece of contentonline, whether it's a blog, a
podcast, youtube or whatever.
It's just a matter of you kindof multiplying yourself over and
(19:59):
over and over again.
You're always live, you know,because you're always somewhere
and, as a result people canwatch you whenever they want,
which means you have anopportunity to promote stuff
that people when they areConvenient enough to be able to
watch your stuff, and then youcan make money while you sleep,
right.
But the whole idea of gettingto that point and Devoting the
time to build up that asset iswhat takes time.
(20:20):
When I was working to nine tofive, i was working 15 hours a
day.
You know I was missing myfamily most of the time.
My son would grow up I mean, hewas very, very young at the
time but there were things thatYou know I'd be gone by the time
you woke up and then by thetime I got back home He was
already put the bed to sleep.
You know that happened a fewtimes and it just annoyed me.
So I started just kind ofbuying out time myself on
(20:43):
Putting it on something that Iknew was going to work, because
I was saying other people doingit And I wasn't gonna be like.
You know, it is not, as I seeother people do it and I'm
thinking to myself I know ifthey can do it, i can do it.
They're not that much smarterthan I am, so I would just buy
out time.
I'd wake up early in themorning, maybe an extra hour
early, and then work on my blog.
I maybe stay up an hour laterand work on the blog if I had
(21:06):
downtime at work and work on theblog, and After a while the
side income started generatingmore money than the primary
income was and ended up flippingAnd I didn't even need the
primary income anymore becausemy primary income was the side
hustle.
So that's kind of how I would doit.
It's just you got to find thetime to do it.
I remember even what he calledit stop.
I stopped watching Netflix, youknow, just so I can have time
(21:29):
to be able to work on it.
I watched Netflix now because Ihad the time, but for just a
little while.
I just gave it up, just so Icould have time to work on the
business.
Speaker 1 (21:37):
That is spectacular and that is.
It's really great to hear, andI think that's what a lot of
people need to do Right therespending so much time watching
TV when they could be, or evenjust giving up Netflix, for it's
not like you're giving upforever, it's like two months.
Speaker 2 (21:51):
Yeah, exactly, it's just a few months.
You got to just, you know, kindof put it to the side.
I remember watching a TV show.
It was like nine seasons and Ithink 21, 22 episodes, all about
an hour each, and you add itall together you realize that's
a lot of time.
You just sitting there on yourcouch, you know what I nowadays.
I look back at it like you knowwhat I could do with that time
now, because now I value my timea lot more and better, now that
(22:15):
I I ever have to be honest.
Speaker 1 (22:17):
I think, i think a lot of it is that people don't
know that these opportunitiesexist.
People don't know that they'reout there and, like you said,
google still sometimes isaccessible if you type in earn
money online.
Speaker 2 (22:30):
Yeah, because as great as Google is, there are
ways to gamify it or not gamifyit, but take advantage of what
Google maybe hasn't fixed yet.
The only problem is you.
That's not sustainable.
Usually you can kind of findsomewhere that Google is.
You know, back in the day Wewere talking about, you know
stuffing your keyword It youknow a thousand times in an
article.
That used to work and peopleused to do it all the time.
(22:51):
But then Google fixed it andnow it doesn't work anymore.
Right.
So as long as you work with theplatforms, you work with Google
for what they want to do, youcan usually build a nice
sustainable business that canlast not just weeks or months
but years.
Speaker 1 (23:06):
So where should somebody go to start if they
decide that they want to do this?
They decide that they're gonnastop watching TV and put some
time into doing this.
Yeah, besides your podcast,which sounds like they'll be
able to learn a whole lot Justlistening to your podcast, where
would you send them to learnhow to do affiliate marketing?
Speaker 2 (23:24):
Yeah.
So I would definitely say, youknow, jump on YouTube and try to
try to find some people youmight, might trust.
I have a YouTube channel aswell.
It's named the taxing things.
Love your evolution, but we talka lot about, just you know,
building up that passive incomestream by finding out what you
like to talk about, because Sitdown and take like a survey of
what you like to do and what youenjoy doing and then find a way
(23:46):
to create Content on it.
Find a platform that you like.
Not everybody wants to write,so some people may actually do a
good job at creating YouTubevideos.
Somebody might actually do agood job at doing what we're
doing on a podcast, right?
Whatever you like to, however,you like to create content and
just pick one and then juststart doing it and then talking
about.
You know, i used to always tellyou know, especially students
(24:08):
within my courses is when youare Trying to start to create
that first content, especiallyif you're, you know, social
media with YouTube and whatever.
Think about the questions thatpeople are normally asking in
your space and make videos oneach one of those.
Then think about the questionsthat people should be asking in
your space and then make videoson those as well, and usually
(24:29):
you'll start to create anaudience and attract an audience
of people who are interested inthe exact same thing.
And now that you have thataudience, you can now promote
different products to them,whether it's affiliate marketing
products or, if you want toventure out and start creating
your own products and sellingthose.
Speaker 1 (24:45):
Okay, so that still seems to be the way that it
works, is you just create anaudience?
You're essentially giving freevalue to people because they
like coming to you, and then,once you, once you see that this
is actually Creating acommunity, then you can give
that community what they'relooking for.
Speaker 2 (25:03):
Yeah, and you can literally do it on anything.
Sometimes I tell people just goto your old Google searches and
look at stuff You've searchedfor in the past.
What are your hobbies, what areyour likes?
I started a coffee blog, youknow, and made this decent money
with it.
I currently am working on asecond golf site, a golf blog
that I'm running right now.
That now has an evaluation ofclose to twenty thousand dollars
(25:23):
, you know, and I'm gettingclose to trying to build it up a
little bit more so I can flipit for, hopefully, over six
figures over the next few months.
Okay, just find something thatyou like and then just start
creating content on it.
I love it.
Speaker 1 (25:35):
I love it.
So let me, can I treat you likea coach for a second Go for it.
I love this.
All right, so I'm gonna be openand honest here.
I have a blues keyboard coursethat I created, an intermediate
blues piano organ course That Icreated and I put it on you, to
me.
Okay and I did that.
Whatever program where you tome is supposed to advertise it,
(25:57):
they haven't been advertising it.
Okay, so I'm trying to figureout how to like right now I'll
have you know.
The course sells.
I Put it up there for a hundredand ninety nine dollars and
they sell it for whatever theywant to, because it's you to me,
yeah yeah so you know, likefour or five times a month, i'll
get, i'll get a notification.
(26:17):
Oh, twenty seven dollars, thirtytwo dollars, seventeen dollars,
like whatever they decided tosell it for wherever in the
world.
How, how would I take thatcourse now and find someone who
wants to market that And someonewho like someone such as
yourself and go from there andhave somebody create a community
(26:39):
of blues keyboard players?
Speaker 2 (26:41):
Okay, yeah, so what you're thinking is you're trying
to get someone to market thecourse for you outside of just
letting you do it?
Yes, yes, okay, cool, yeah.
So, since you have the brand,what I would probably do is get
it off of you to me and createyour own using, like, maybe
Kajabi or teachable or somethinglike that.
You do have to pay for thoseservices.
(27:02):
I don't know if you paid toomuch for you You did me but you
can now have a little bit moreof a premium price to it And by
having a premium price to it,you can now take that
information and go find otherinfluencers in your space, right
?
So maybe go to YouTube and thenjust search the phrase for you
(27:22):
know you're talking about likeorgans and things like that Just
search for that and see otherpeople who are creating content
on there I guarantee you there'speople out there, because
YouTube has pretty mucheverything and then reach out to
those influencers, because oneof the best ways to get any
brand out there is to reach outto the people who already have
the audience that you're lookingfor, right, so reach out to
them and say, hey, i have thisproduct.
(27:43):
It's, you know.
You said that you had it at $199.
I'd probably make it, you know,399 499.
That way you can tell them Iwill give you a 20, 30%
commission anytime you sell itRight.
That way you can justify, youknow, being able to pay them
more money per sale.
Now you've kind of become likethey've become an affiliate of
yours.
You know, maybe they can haveyou on their podcast, they can
(28:06):
have you on their YouTubechannel or whatever, just to
kind of talk about it and thencreate a landing page and start
sending traffic to that landingpage.
That's probably one of thefastest ways to be able to get
money to it outside of payingfor ads, right?
Speaker 1 (28:19):
Okay, all right, well , excellent, thank you for that.
So do you have any books thatyou'd recommend?
Do you have any books that youlike?
have changed anything for you?
Speaker 2 (28:30):
Yeah for sure.
So one of the best books that Iprobably ever read is probably
expert secrets by RussellBrunson.
Expert secrets, Like it, reallygets you out of the imposter
syndrome you know of the whole.
You know sometimes people on ascale of one to 10, you know
they don't consider themselvesto be that high.
So if we're thinking about like, like golf, all right, for
(28:51):
example, you know, let's justsay in this heyday Tiger Woods
would be, you know number itwill be 10, where maybe someone
who's just getting started orbarely knows how to hold a golf
club will be at a zero.
But if you can go out there andplay and you have equipment and
you at least practice it, youknow, every once in a while you
can probably be like a three ora four in a scale of one to 10.
That means you can help thepeople who are zeros, ones, twos
(29:13):
and threes.
That doesn't mean you got, yougot to be as great as the seven,
eight, nine and 10s, becauseyou'll probably never get to
that point, But you can help thepeople who are just one step
behind you, Right?
So that's one thing.
That's expert secrets kind ofhelp me understand in terms of,
okay, don't feel you know, likeyou're taking advantage of
anyone because you're honestlyjust helping them And if they
(29:35):
don't want to help and theydon't follow you, right?
it's different with paidadvertising because you're
jumping in front of people, Butwhat we do when creating content
online, we're doing attractionmarketing, So people are
following us on their ownvolition, based on the content
that we are creating.
So I would definitely say theexpert secrets kind of help
clear that up for me.
In terms of creating a greatoffer, I would definitely
(29:57):
recommend Alex Ramosi's hundredmillion dollar offers.
Those are probably a couple ofmy favorite books out there now.
Speaker 1 (30:02):
Absolutely Those.
I have read both of those andthey're both amazing.
Speaker 2 (30:06):
Oh, yes, they are.
They are the whole expert, thewhole secrets book, i believe.
I think Russell Brunson has dotcom secrets, expert secrets and
traffic secrets.
That's a great way to start abusiness.
If you didn't even know thatthis kind of business existed,
he lays out the blueprint.
It is one big ad for clickfunnels, by the way.
You'll probably want to want tobuy click funnels by the time
you're done with it, but there'sother things that you can do
(30:28):
without having to go with clickfunnels, but the information in
it is still top notch.
Speaker 1 (30:33):
Yes, it's good and it is very valuable.
Yes, you can do it withoutclick funnels, All right.
So if you had the entire worldon the line for 43 seconds?
Now, this is a question that Iusually ask the people who are
on for strictly personaldevelopment, However.
However, I'm going to throwthis out to you.
If you had the entire world onthe line for 43 seconds.
What would you tell?
Speaker 2 (30:54):
them.
Yeah, i would definitely say dosomething now that your future
self will thank you for.
When it comes to that, youdon't want to get to the other
side and think, man, i reallywish I would have done this or I
could have done that.
That's my fear.
I fear regret more than I fearfailure.
So I'd rather just try it outand see what happens.
It was like that with my job.
(31:15):
I decided to let me just quitthe job and just go from there
and see my son at least grow upuntil he gets to school, because
I don't want him to start goingto school.
And then, you know, i missedout on a lot of his formative
years, right.
So I was like you know what?
I could just get another job,you know.
And that's what I did, and sofar I've been able to save off
employment.
(31:35):
So definitely I recommend toanyone do something now that
your future self will thank youfor and live with no regrets.
Speaker 1 (31:42):
That is absolutely beautiful And that is great
advice.
I really appreciate it, chris.
So you know, i looked at yourPodBatch profile and saw
Seinfeld in the office in there.
Oh yeah, And I'm like, yes, allright, i gotta have this guy on
the show.
And then I said, oh, let me seewhat he does first.
(32:03):
I didn't even look at that,right, i'm like, oh, seinfeld in
the office, he's on the show.
Speaker 2 (32:08):
Exactly, yeah, i absolutely love it.
No, i love that because I putthat in there intentionally,
because I like to infuse alittle.
You know a lot of people,especially on PodBatch.
They're always about you know.
I was like this is what I do,this is what I do, this is what
I do, and I didn't want that tocome across.
So I was like, hey, i mean, ilike coffee, i like the office,
i like Seinfeld, let's go fromthere.
I'm also a Marvel enthusiast.
(32:29):
I love Marvel films, and that'sjust, that's just all I do,
right.
So I just watched the lastepisode of a She-Hulk right,
that's awesome, i love it.
Speaker 1 (32:39):
Yeah.
Yeah, you follow right alongwith exactly my TV and movie
patterns, that's brilliant, i'lltake that too.
But you know, you're right aboutPodBatch and even LinkedIn and
stuff.
You see, like you know, there'sthese formulas that you're
supposed to fill in so that youcan find your niche, and they
say like I do this for thesepeople by doing this, and then
(33:02):
they fill in the blanks And thenall of a sudden you're reading
all these things that are likecookie cutter quotes about the
person to tell me what they do,And it's like, yes, that does
get a little boring, and soputting something in there.
I mean, then that is why yourprofile did stand out is because
you were absolutely like yeah,i do this and I love Seinfeld,
(33:24):
and you threw something in theirwebsite investing which is
something I hadn't considered.
Yeah, so I'm like I want tofind out more about that.
Speaker 2 (33:30):
So yeah, it's very cookie cutter And a lot of times
a lot of podcasts have aproblem, in my opinion, of being
too general.
They talk about everything And,like there's an old quote from
Meredith Hill, She said, if youtalk, if you try to talk to
everybody, you end up talking tonobody.
And that's exactly the problemA lot of these, a lot of
podcasters have.
I see that happening more onpodcasts and even YouTube.
You know, but no, you want tobe niche, very specific in what
(33:53):
you talk about And you end uptalking to a very specific group
of people, Right?
Speaker 1 (33:57):
right.
I think that's actually aproblem that I'm having right
now.
It's like even personaldevelopment sometimes feels too
broad.
Speaker 2 (34:05):
Well, what aspect of personal development?
Speaker 1 (34:07):
Well, i mean, i am reaching out toward
entrepreneurs Mostly people whohave the thought to start their
own business or want to start aside hustle online but not
really telling them how to do it.
Basically, my philosophy is thatpersonal development is
business development, whichmeans you work harder on
yourself, as Jim Rohn said, workharder on yourself than you do
(34:29):
on your job, and that is how yougrow your business.
That's how you grow everything,because you're in a constant
state of learning.
You're in a constant state ofperseverance, figuring things
out, saying what's my next step,what's my next step, what's my
next step?
And when things get hard, youstill keep going.
That's kind of what I want tohelp people do and help people
push through.
Speaker 2 (34:49):
Yeah, Well, as general as that might seem,
that's still pretty specific.
You just have to.
I had a student one time whenhe first started with me.
He was in the personaldevelopment space himself And he
was trying to figure out how tostart his blog.
But with blogging you have tostart specific, because it's
such a huge pool out there So ifyou don't start specific you're
not going to be able to talk toreally.
It's going to take you foreverto rank, basically.
(35:11):
So we had to break down what heliked most about personal
development And the one that hecame down to was the time
management.
So he started his blogbasically just on time
management And it ended upgrowing up pretty well.
But he just started looking ata lot of different tools that
would help you save time.
So he became affiliates forAsana and Monday and all these
(35:34):
little time management andproject management type tools
And you get a pretty goodcommission for sticking around
with those as other people signup for them.
I think Asana has.
It probably costs like $30, $40to use it per month And I think
they pay around 20% or 30%recurring, meaning, as long as
people stay a member at Asana,you're going to get an affiliate
(35:55):
commission for it.
So for that he was able tobuild a pretty decent income
just from focusing on timemanagement.
And it doesn't mean he didn'tever talk about anything else in
the blog.
It's just that early on hefocused on a lot of time
management stuff so that he canmake a foothold in that one
little aspect of it.
And then later on, as his sitegrew in authority and grew in
(36:17):
traffic, he can then expand toother aspects of personal
development.
Speaker 1 (36:21):
Wow, excellent.
Well, that's good to know Andthat's actually something for me
to think about.
And it's kind of see if I cannarrow it down even not
necessarily in what I talk aboutin the podcast, because I think
that's been going fine just howI market the podcast and how
people can find me.
Speaker 2 (36:37):
You think about the biggest brands, man?
Just every big brand in theworld solves a pretty specific
problem, like Coca-Cola thirst,nike a sports apparel,
mcdonald's terrible food.
So just wherever you're goingright, airbnb somewhere to sleep
?
Yeah, we'll see Uber, you know,one place to another.
(37:00):
It doesn't take very long todescribe what they do in very
few sentences, right?
So if you think about yourbrand and it takes you longer
than a couple of, maybe longerthan five to seven words to
explain what you do, you'reprobably not specific enough.
Speaker 1 (37:15):
Right, right, i like that All right.
Well, chris, thank you forbeing on the show today.
I really appreciate having youhere.
Speaker 2 (37:23):
Yeah, for sure, thanks so much for the
opportunity, man, thanks so much.
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