Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including: Paid Advertising: Master the art of paid ads across platforms. Creative Strategy: Unlock innovative approaches to marketing. TikTok Shop & Ads: Explore the potential of TikTok for e-commerce. Facebook Ads: Leverage Facebook's vast network for your brand. Influencer Outreach: Harness the power of influencer marketing. Real Successes & Failures: Learn from real-life experiences and case studies. Industry Leader Insights: Gain wisdom from top figures in the e-commerce world. Join us for invaluable advice and strategies to elevate your e-commerce store. Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency. In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way. But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business. Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Episodes
How do brands actually find (and win) high-GMV creators on TikTok Shop? In this live workshop, Jordan sits down with Bora from Reacher to demo an AI-powered search workflow, smart filters that actually matter, and outreach that cuts through crowded inboxes.
We also stack FastMoss on top to reverse-engineer competitor partnerships and spot the tiny % of creators driving the majority of sales.
You’ll learn:
The GMV tier...
Work with Jordan personally at www.ecommerceos.co
Work with social commerce club at www.socialcommerceclub.com
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies
Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
If you’re tired of guessing what actually works on TikTok Shop in 2025, this video is your step-by-step roadmap.
After working with over 100+ br...
Work with Jordan personally at www.ecommerceos.co
Work with social commerce club at www.socialcommerceclub.com
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies
Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
Unlock the true power of TikTok Shop for your brand! 🚀
If you’ve ever struggled with wasted ad spend, slow product testing, or uncertainty about whethe...
Work with Jordan personally at www.ecommerceos.co
Work with social commerce club at www.socialcommerceclub.com
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies
Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
What was it like growing up with a dad who worked directly for Steve Jobs at Apple? In this episode, Jordan West sits down with Bora, co-founder of Reacher...
Work with Jordan personally at www.ecommerceos.co
Work with social commerce club at www.socialcommerceclub.com
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies
Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
TikTok just forced ALL shop ads into GMV Max—and most brands feel trapped. But here’s the truth: you still have control.
In this video, Jordan West...
Work with Jordan personally at www.ecommerceos.co
Work with social commerce club at www.socialcommerceclub.com
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies
Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
Want to know the exact strategy the biggest brands are using to dominate TikTok Shop?
In this video, Jordan West (Founder & CEO of Social Commerce Club)...
CRO veteran Dylan Ander (Founder, heatmap.com) joins Jordan to spill the never-before-shared story of how he landed heatmap.com by acquiring an entire C-Corp—and why the name matters for brand authority, SEO, and inbound.
We break down why GA4 falls short for eCommerce, how definitions (sessions, idle windows, engagement) skew your numbers vs Shopify, and what to use when you need buyer-truth, not vanity metrics.
...
Tired of slow, quiet TikTok Shop launches that fizzle out before they even begin?
You're not alone.
So many brands enter TikTok Shop thinking they can “test the waters”—only to be met with low visibility, lukewarm sales, and no real momentum.
But what if you could flip the script?
In this video I’m pulling back the curtain on the exact 4-step TikTok Shop launch strategy we’ve used to help brands explode on day one.
One of ...
What happens when a no-deal Shark Tank brand becomes TikTok Shop’s fastest-growing success story? That’s exactly what NeuroGum did—and in this video, I’ll show you how they pulled it off.
Hi, I’m Jordan West, founder of Social Commerce Club—the agency behind some of the top-performing TikTok Shop strategies out there. Today, I’m unpacking how NeuroGum scaled to over $10M/month in revenue and reached a $100M+ valuation,...
In this episode of Secrets to Scaling Your eCommerce Brand, Jordan West sits down with Scott Desgrosseilliers, founder and CEO of Wicked Reports, to break down one of the most confusing—and mission-critical—topics in DTC: attribution.
Scott pulls back the curtain on what really works when it comes to understanding your customer data, how to track success in a post-iOS 14.5 world, and why your campaigns might ...
Want to save $100K+ a year in your eCommerce brand? Start here.
If you're building, scaling, or even barely surviving in the eCommerce space right now—this video is your wake-up call.
In this video, I pull back the curtain and reveal the seven most painful, profit-killing mistakes I made—so you don’t have to repeat them.
Whether you're a solo founder, a small team, or a scaling operation, these lesson...
Work with Jordan personally at www.ecommerceos.co
Work with social commerce club at www.socialcommerceclub.com
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies
Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
Join Jordan West live for an in-depth exploration of the cutting-edge AI innovations reshaping e-commerce in 2025! 🚀 Whether you’re run...
Unlock the secret to high-impact ad creative and stop fighting the algorithms!
In this episode, Jordan West sits down with performance marketing expert Andrew Faris to revolutionize the way you think about ad testing and creative strategy. Forget rigid A/B experiments—here’s what really works on platforms like Meta and TikTok in 2025:
- Explore & Expand vs. Outdated A/B Testing
• Discover why M...
Work with Jordan personally at www.ecommerceos.co
Work with social commerce club at www.socialcommerceclub.com
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies
Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
Unlock the full potential of product bundles and transform your Shopify store into a high-performing sales machine! In this in-depth, step-...
Work with Jordan personally at www.ecommerceos.co
Work with social commerce club at www.socialcommerceclub.com
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies
Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
Unlock the secret behind TikTok Shop’s explosive growth in 2025! In this action-packed 10-minute deep dive, Jordan West—founder of Social C...
What do you do when customers love your product…but only buy once? On today’s E-commerce OS Fast Track, Jordan West sits down with Raveena Cheema, Co-Founder and CMO of Purple Rose Supply, to unpack the retention puzzle for cannabis cigars—an inherently low-frequency purchase that’s ripe with untapped opportunity.
Timestamps:
- 00:01 – Intro: “What do you do when you have an amazing acquisition funnel…”
- 02:0...
In this deep-dive conversation, Jordan West welcomes Curtis Matsko, founder and CEO of Portland Leather Goods, to unpack exactly what it takes to build—and lead—a billion-dollar brand in 2025.
From humble beginnings in a single-stall garage to scaling a global operation with hundreds of thousands of square feet of manufacturing, Curtis shares the raw decisions, leadership principles, and mindset shifts that have fuele...
Work with Jordan personally at www.ecommerceos.co
Work with social commerce club at www.socialcommerceclub.com
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies
Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
Struggling with Meta CPMs rising 30 % while TikTok creators cash in?
Welcome to the playbook you’ve been waiting for. In this hands-on ...
What happens when you sell your thriving Amazon brand to a $3B aggregator... and then watch them destroy everything you built?
That’s exactly what happened to Ben Leonard, the founder of Beast Gear—a strength and conditioning brand that became Thrasio’s first European acquisition. But here’s the twist: Ben got the brand back. And now, he’s sharing the *entire resurrection journey in public.
Work with Jordan personally at www.ecommerceos.co
Work with social commerce club at www.socialcommerceclub.com
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies
Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
Most ecommerce brands are stuck on the same treadmill — chasing paid traffic, tweaking ads, and watching customer acquisition costs rise ev...
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