Secrets To Scaling Your Ecommerce Brand
TL;DR: Secrets to Scaling Your E-commerce Brand Podcast Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including: Paid Advertising: Master the art of paid ads across platforms. Creative Strategy: Unlock innovative approaches to marketing. TikTok Shop & Ads: Explore the potential of TikTok for e-commerce. Facebook Ads: Leverage Facebook's vast network for your brand. Influencer Outreach: Harness the power of influencer marketing. Real Successes & Failures: Learn from real-life experiences and case studies. Industry Leader Insights: Gain wisdom from top figures in the e-commerce world. Join us for invaluable advice and strategies to elevate your e-commerce store. Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency. In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way. But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business. Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
Episodes
What happens when you sell your thriving Amazon brand to a $3B aggregator... and then watch them destroy everything you built?
That’s exactly what happened to Ben Leonard, the founder of Beast Gear—a strength and conditioning brand that became Thrasio’s first European acquisition. But here’s the twist: Ben got the brand back. And now, he’s sharing the *entire resurrection journey in public.
Work with Jordan personally at www.ecommerceos.co
Work with social commerce club at www.socialcommerceclub.com
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies
Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
Most ecommerce brands are stuck on the same treadmill — chasing paid traffic, tweaking ads, and watching customer acquisition costs rise ev...
Thousands of Amazon sellers are hitting a hard ceiling. Marketplace margins are razor-thin. You don’t own your customer. And scaling feels like you're stuck in someone else's sandbox.
So, how do you break out?
In this power-packed episode of Ecommerce OS Fast Track Sessions, Jordan West is joined by 8-figure Amazon seller Charles Chakkalo, who’s navigating the exact transition from Amazon dominance t...
TikTok Shop isn’t just a sales channel — it’s the engine behind your entire content and performance strategy.
In this breakdown, Jordan West pulls back the curtain on how 7-figure eCommerce brands are turning creator content into a full-funnel growth machine. From seeding strategies to landing page hacks, he explains how brands are winning across TikTok Shop, Amazon, DTC, YouTube, and Meta — all with one uni...
Work with Jordan personally at www.ecommerceos.co
Work with social commerce club at www.socialcommerceclub.com
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies
Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
Struggling to scale on TikTok Shop? You’re not alone—and you're not crazy. TikTok Shop is NOT just another ad channel. It’s a compound...
🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/
👨🏫 Join my Skool community: https://www.skool.com/tiktokshopelite...
Work with Jordan personally at https://www.ecommerceos.co
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies
It’s not about going viral, running ads, or building a flashy brand. In this episode, I share ...
Meta’s algorithm is smart — but not always smart enough to find your new audience. In this raw and tactical episode, Jordan West and Kent Wilson unpack how RV SnapPad hit a ceiling with Facebook ads after scaling to the high-end RV market, and the exact steps they’re taking to unlock the next wave of growth.
Whether you're scaling a DTC brand or trying to break out of a niche, this episode is packed with...
Selena Gomez’s latest venture, Serendipity Ice Cream, is shaking up the frozen treats industry—and today, we break down exactly how. Host Jordan West teams up with Miguel Garcia Castillo (Co Studios) to explore the brand strategy, product distribution hurdles, and the marketing playbook behind this consumer product's zero to one journey.
What does it take to go from concept to cart in the competitive wo...
Still just using ChatGPT for copy and a few product images?
You’re 10% of the way there.
In this episode of Secrets to Scaling Your Ecommerce Brand, I’m joined by Debarshi — co-founder of Maverick and one of the leading builders of AI tools for ecommerce.
We break down how top brands like Dr. Squatch and Bruce Bolt are using AI to increase engagement, LTV, and conversions — while actually feeling more huma...
You spent thousands on influencer marketing… and barely got a sale.
The problem isn’t the creator.
It’s your system.
In this video, I break down why most brands fail with influencers—and how the top-performing brands are building performance-based creator funnels that actually move revenue.
This is for you if:
You’ve run influencer campaigns and saw little-to-no return
You’re still p...
If your TikTok Shop ads aren’t converting, it’s probably not your product.
It’s your first 3 seconds.
Jordan West breaks down why most TikTok Shop ads fail before viewers even know what you're selling—and how to fix it with high-converting hooks that actually drive profitable traffic.
From emotional triggers to pattern interrupts and performance-tested templates, this episode is your full blueprint for stopping the ...
You're scaling on TikTok Shop...
GMV looks amazing...
But somehow your profits are disappearing.
In this episode, Jordan breaks down why TikTok Shop sellers are quietly bleeding cash—and how to plug the holes before it's too late. We walk through the real math behind a $100 order, the creator commission trap, fulfillment pitfalls, and platform fees that sneak up on even the most seasoned operators.
T...
You don’t need a sexy product.
You need a story that hits emotion first.
In this episode, Jordan West dives deep into why “boring” products like wrinkle spray, toothpaste organizers, and lint removers are crushing it on TikTok Shop—and how your product can too.
Here’s the truth: if you’re struggling on TikTok, it’s probably not your product.
It’s the way you're showing it.
From 3 viral story formats to specific...
If I were starting a DTC fashion brand in 2025, this is not the path I’d take.
But Kareem Elgendy did—and built Veiled into an 8-figure powerhouse.
And here’s the wild part...
They’ve scaled profitably with: – A tiny TAM – Zero TikTok dependency – 11x MER on Meta
In this episode of Secrets to Scaling Your Ecommerce Brand, I sit down with Kareem, CEO at Veiled, the world’s largest standalone modest...
Attribution is broken.
Cookies are dying. Conversions get credited to the last device.
And marketers are flying blind—making budget decisions based on incomplete (and often misleading) data.
In this episode, Jordan sits down with Constantine Yurevich, CEO & Founder of SegmentStream, to unpack:
- Why conversion-based tracking no longer works
- How outdated attribution models (even MTA) are misleading marketers
- Why tradi...
Let’s face it — most products are boring.
And if that’s true for your brand… you might be sitting on a goldmine.
Because right now, TikTok Shop isn’t favoring the flashiest brands.
It’s favoring the relatable ones.
In this episode, I break down how we’ve taken “meh” products — wrinkle spray, toothpaste organizers, even packing cubes — and turned them into 7-figure winners on TikTok.
If your content isn’t working,...
I’ve built seven brands.
Some were massive wins. A few crashed and burned. But every single one taught me something that I’m now using to build my next big thing—and I’m bringing you along for the ride.
In this episode, I’m walking you through the early days of a new supplement brand I’ve partnered on.
From $26K in month one to projecting $51K this month on Amazon, we’re just getting started.
And here's th...
Amazon brands are playing the WRONG game.
Most sellers think Amazon is all about PPC, rankings, and conversions… but the real winners are running TikTok and Meta ads to fuel their Amazon growth.
This is called The Halo Effect—and if you're not using it, you're losing sales to competitors right now.
In this episode, I sit down with Ken Freeman, founder of Full Circle Agency, who has managed over $200M in Amazon ...
In this episode of Secrets to Scaling Your E-Commerce Brand, Jordan West sits down with returning guest Brett Curry, CEO of OMG Commerce, to dive deep into YouTube ads—one of the most underutilized yet powerful tools for e-commerce brands.
If you've been questioning whether YouTube is worth your ad dollars, this episode will change your mind.
What You’ll Learn in This Episode:
- Why YouTube is the TV of...
Scaling TikTok Shop ads isn’t about increasing ad spend and hoping for results. It’s about strategy, execution, and timing.
In this episode, I walk through the four phases of scaling TikTok Shop ads using a proven structure.
This approach ensures that every ad dollar is working for you, not against you.
By the end of this episode, you’ll understand:
- How to launch Product Shopping Ads (PSAs) to get immediate traction
- T...
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