July 7, 2025 • 42 mins
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In this episode of Security Halt!, host Deny Caballero sits down with Scott Kinder—entrepreneur, author of The Green Beret’s Guide to Starting a Business, and founder of DOL Coach—to unpack the real challenges and opportunities veterans face during their military-to-civilian transition.
Scott shares hard-won insights on overcoming imposter syndrome, building a mission-driven business, and cultivating a success mindset rooted in financial literacy and mental resilience. The conversation highlights how Green Beret values—like adaptability, discipline, and communication—translate directly to entrepreneurship and leadership in the civilian world.
Together, Deny and Scott discuss the power of authentic mentorship, the importance of support networks, and the evolving role of the Green Beret Foundation and DOL Coach in shaping the next generation of veteran entrepreneurs.
🎯 Whether you’re transitioning out of the military, launching a business, or just need a motivational boost—this episode is packed with real talk, actionable advice, and inspiration to help you stay mission-focused.
👉 Follow, like, share, and subscribe now on Spotify, YouTube, and Apple Podcasts to stay plugged in with conversations that empower the veteran community.
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Chapters
00:00 Staying Busy and Proactive
01:02 Transitioning from Military to Civilian Life
03:13 The Green Beret's Guide to Business
06:20 Building a Business Mindset
10:51 Facing Rejection and Failure
19:49 Prioritizing Family and Work-Life Balance
24:56 The Fight of Entrepreneurship
26:00 DOL Coach's Future and Impact
27:20 Empowering Veterans Through Financial Coaching
29:19 Forgiveness and Learning from Past Mistakes
31:29 Communication and Mental Health in the Military Community
36:00 Transitioning from Military to Civilian Life
38:15 The Green Beret's Guide to Business Success
Instagram: @securityhalt
Tik Tok: @security.halt.pod
LinkedIn: Deny Caballero
GET HIS NEW BOOK TODAY!
A Green Beret’s Guide to Starting a Business: How to fight, win, and actually make money.
Follow Scott on Social media!
Instagram: https://www.instagram.com/dolcoaching/?hl=en
LinkedIn: https://www.linkedin.com/in/scottckinder/
Website: https://dolcoach.com/
Produced by Security Halt Media
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Security Odd Podcast.
Let's go the only podcastthat's purpose-built from the
ground up to support you Notjust you, but the wider audience
, everybody.
Authentic, impactful andinsightful conversations that
serve a purpose to help you.
And the quality has gone up.
It's decent, it's hosted by me,Danny Caballero.
(00:24):
Dude that's good, though right,we got to stay busy.
That's the truth, man.
That's the one thing I realized.
It's better to be extremelybusy than to be just stagnant
and waiting for things to happenfor us instead of being
proactive.
No 100%.
Speaker 2 (00:44):
I had too many conversations with Green Berets
and tell them don't be bored,because if we're bored we're
grumpy.
And if a GB is grumpy, thewhole world knows we're grumpy.
We don't hide it very well atall.
We're not stoic when we'redispleased or tired or bored.
Speaker 1 (00:59):
No, no, dude, it's keep grinding, keep fighting,
keep doing everything.
You can find ways to expandwhatever you're building, man
it's.
It's not about doing the easyLike we.
We weren't called into thislife to do the easy.
Nothing about being a GreenBeret was ever easy Not some
parts, some parts, but not notevery aspect there.
(01:19):
There is such thing as GreenBeret nap time.
That's a.
Speaker 2 (01:21):
that's confidential, you don't get to know about that
GB, a screen brain nap time.
That's confidential.
You don't get to know aboutthat GBNT.
Yeah, you don't get to knowabout GBNT until you're in the
team room.
That's right.
Speaker 1 (01:29):
Scott Kinder.
Welcome back to the Gear YachtPodcast.
How's it going, brother man?
It's good, it's going well, nocomplaints, hell yeah.
Speaker 2 (01:37):
It's good to see you, man.
It's good to see you, man.
Speaker 1 (01:40):
I think your program Dole Coach Online, is one of the
most recommended things I sitdown and give guys as they're
going through the ambivalence ofwhat do I do?
What do I do?
Because intimately I did go theentrepreneur route.
But if you're like me and youdon't know what to do, you don't
know where you're going.
(02:00):
It helps steady the ship tofocus on something that takes to
account the tools you'vealready got, the powers that you
already harnessed, the thingsyou've already achieved in your
military career.
Don't Coach Online shamelessplug, gives you the ability to
understand like hey, you're apowerful entity and a powerful
force for good for a widevariety of jobs out there and
(02:24):
people will look for you.
You just have to understandthat some of the process you're
already doing as the three or asthe op sergeant are already in
your toolkit with a differentname, even as a junior Bravo.
Speaker 2 (02:36):
I mean it's more of a stretch, right, but I mean
skills are transferable.
We just have to for elitepeople, right?
We don't believe in ourselvesand we suffer from imposter
syndrome.
I had an SF-06 just a few weeksago tell me that he was going
to, after 30 years in themilitary, retire and take a job
as a junior executive.
(02:56):
And I went why a juniorexecutive?
You're a full colonel in agreen beret and he goes.
Well, an executive can't comeinto sf and become a colonel.
Why should I go, be able to go?
I'm like would you take ordersfrom a captain?
And he said no, of course not.
I said then, why would you putyourself to take orders from a
25 year old mid-level executive?
Like, why don't you believe inyourself and and want to bring?
(03:18):
You're a colonel in specialforces.
You have incredible talents andskills to bring and it it's
sadly, but it's the sameconversation with our majors and
EH and E7s and everything elseBring that value to the
workforce.
We need it.
It's needed 100%.
Speaker 1 (03:34):
Absolutely so.
Tell us about this new book,this new endeavor you got going
on, man.
Speaker 2 (03:40):
I am pretty proud of it.
It's been about five years ofrattling around in my head and
countless hours of giving adviceto people who are wanting to
start their own business.
Do their own thing, leave themilitary or leave their job and
start their own side hustle.
So it's a combination of allthat I've done.
But I built the Green BeretsGuide to Starting a Business how
(04:01):
to win the fight and actuallymake money and sometimes one of
the simplistic things about it.
I'll get more into the book.
I've got to pull it up thechapter so I can talk to him
here as I.
So I'm not just exaggeratingOne of the things.
Military in particular, we'renot great at asking for money in
the sales environment becauseyou know it looks like we're
weak, it looks like we're notself-sustaining, it looks like
(04:22):
whatever we beat around the bushand I have to dissuade people
all the time that bringing valueto people and making money are
not mutually exclusive events.
So building a business is afight and what I do in the book
is compare it to combat, notgunfights or whatever, but
mindset.
It's how to target, how to dosales, the ETLPs for building
(04:45):
your business and how to connectan AAR.
I'm kind of going all over theplace, but it goes sequentially
through the ideation and mindsetto building something that
actually brings value to peoplebelieving into it.
Building your team room of whoyou should have on your team the
mentors, the advisors, yourpeers, your spouse.
You know people and how tocommunicate those things, but
(05:07):
also who to avoid, like theplague.
You know the toxic naysayers,the people who are.
You know, and I equate it tosome things in my financial
coaching business as well right,if you're in debt and you want
to get out of debt, quitsurrounding yourself with people
who are also in debt becausethey're going to spend money.
And if you're fat and you wantto lose weight, surrounding
yourself with people that go tothe donut shop or whatever.
(05:29):
If you're an alcoholic and youwant to quit drinking, quit
going to the bar with yourfriends.
So you got to surround yourselfwith the right people.
But then it's just how do webuild this thing and how do we
scale it and how do we not dieby scaling it?
So first, you know, I think yousaw the introduction on linkedin
I put part of the introductionon there right, like it paints a
fairly bleak landscape of whatthe fight is but the bureau of
(05:52):
labor statistics and more.
They don't lie.
I mean, a lot of entrepreneurefforts fail and a lot of
quality people go bankruptbecause they want to run a hobby
or a side hustle.
They don't want to run abusiness or a side hustle, they
don't want to run a business.
And I've learned so manymistakes so hard throughout
doing DOL Coach and survivingover the past five plus years.
(06:13):
It's just incredible.
So I want to be my gift back tothe community and say look,
demystify it, get it out.
Here's how to SFify.
You know special forces, eyes,your business ideas so that you
can launch it successfully.
Understand what you want.
Are you wanting to be a soloentrepreneur?
Are you wanting to build a team?
(06:33):
What are you looking to do?
And talk to how you're going todo it and then scale and then
realize you got to earn it everyday.
You know you got to findcustomers.
So I built it with Sorry, I'mtalking a lot, but no, you're
good man.
Part of the problem was I wastrying to embed early on the
appendices like what is a salesfunnel into the actual chapters
(06:54):
of the book, and so then I wentwhy don't I just make the sales
funnel its own appendices,because not everybody needs to
understand the feed cycle.
So the old ops, intel, feedfusion cycle of find, fix,
finish, exploit, analyze,disseminate that's a beautiful
sales cycle.
So where do you find yourpeople?
How do you fix their location?
How do you get your offer infront of them?
How do you exploit that sale toyour own betterment and
(07:16):
bringing value to them?
You know, not ever rippingpeople off, but bringing value
and solving problems.
But also I've got business TLPsas an appendix, the feed cycle,
battle rhythms, how to build abattle rhythm, how to do SOPs as
an appendix so that theyactually work for you and your
business, and how to conduct anAER and how to learn.
And there's some simple thingsand some complex things both in
(07:37):
the book.
But sometimes we have to learnwhen to rest and I think you'll
agree with me, brother, that wedon't relax well.
Green Berets, do not relax wellat all.
We got to be busy.
I got to be doing something.
If it's program time to watch amovie with a wife, cool, that's
what I'm supposed to be doing.
I can watch a movie with a wife, but once that movie's over,
back to email, back to findingout.
(07:59):
Things are going on checkingLinkedIn, in, doing all the
things, looking up your bankaccount, see what money's come
in, gone out.
We're always having to keepthat gray matter occupied.
But, like I tell mysix-year-old daughter, sometimes
you just have to fully unplug,recharge, recharge your
batteries, like your favoriteiPad that dies sometimes.
I'm like, just like your iPadbattery drains, your battery
drains and we got to learn torecharge it so that we can hit
(08:22):
the fight and win the fight.
And that's what it is.
Business is a fight and thisbook, in my belief, will arm you
with the tools and how to jointhe fight understanding simple
things like embracing the suckand bringing power to others and
adding value, but also what notto do.
From the lessons that I'velearned.
So I got a funny story.
(08:42):
I had an SF brother who on oneof my blog posts and during the
final edits I just read thisquote, like yesterday, he wrote
on my blog post seems likeyou're always trying to convince
people that you're the smartestperson in the room.
Scott and I went all right.
That's both a littleunnecessary, kind of hurtful,
and a little bit mean, right.
And instead of feeling sorryfor it, I took it to the SF
(09:03):
Slack channel and we mocked itmercilessly for weeks and I
thought this guy was a friend, Ithought he was a supporter,
right, and so I write.
I don't drop his name in thebook, but I'm like sometimes you
will get mean, unnecessary andhurtful comments from people and
you can either wallow inself-pity or you can just go.
I'm living the life that youknow, and he was a SAR major, I
(09:26):
wasn't, so he's got that.
You know you shouldn't be doingthis, or, as well as me,
there's a little bit competitiveegos in there as well, but
sometimes he's got to laugh, man.
And that's part of the book aswell is.
You just got to laugh sometimesand go this sucks, yeah, fight.
This sucks, yeah Fight.
Speaker 1 (09:42):
Yeah, not everybody's going to rally around you and
your idea.
Not everybody's going tosupport you and as much as we.
You know, we kind of get usedto success and especially in
special forces, because a vastmajority of guys will go a lot
of their careers without failinga school, without failing or
doing bad.
At NCUR they're like I'm afucking rock star, rock star,
(10:04):
rock star, rock star.
You get out and you're like I'mgoing to get that fucking job
and it's like we don't want you,it's like what the fuck?
And then you go to the nextjobs.
Actually, we're not even goingto read your fucking uh resume.
Sorry, you apply for the PatTillman scholarship and they're
like hey, guess what?
(10:25):
You're just one of these otherguys and you're no fucking
Johnny Kim.
Personal experience it sucks.
Rejection is not fun.
It sucks getting that messagein your inbox saying like hey,
dude, we had 1,700 applicantsand you're not that good.
You're just not that fuckinggood.
So what are you going to do,Are you?
Speaker 2 (10:40):
going to 100, men will test today but only one
wins.
Speaker 1 (10:45):
You passed election, but you didn't pass the Patel
Mascara ship.
Sorry, homie, it sucks, I meanit's a belief that we have.
Speaker 2 (10:52):
Yeah, somebody I won't drop his name, it's very
close to me.
He's very financiallysuccessful.
Not successful at all in everyother area of their life
Professional, personal or more.
Told me, I've told me, serviceAcademy graduate or more.
Told me I've never failedanything in my life and I went.
Your kids don't like you, yourwife doesn't like you.
(11:13):
That's kind of a failure in myopinion, and I'm not gossiping
here, but that's relevant to thefight.
The book.
In part one, in chapter one, I'mtelling you what are you
looking to build?
Are you looking to build amillion-dollar entity?
Are you looking to build amillion dollar entity?
You know, are you wanting to?
You see Shark Tank every nightwhen it comes on.
You're watching Elon Musk andyou're an engineer and you want
to build the next rockets andyou want to do all this stuff
(11:34):
and you're going all right,great, that comes at a sacrifice
.
Are you willing to make thesacrifice to dot the I's and
cross the T's the expense ofyour family time?
So you have to understand yourpriorities of effort right, and
you can build a crazy successfulthing, especially when you're
driven, but your family mightsuffer or your personal life,
your health might suffer.
So what are you going to do tobalance it all out and set your
(11:56):
priorities and understand whyand that's a piece that a lot of
people miss right I'm a GreenBeret, I'm a SEAL.
I'm a Green Beret, I'm a SEAL,I'm a Raider.
I'm exceptional at everythingthat I've ever done.
I'm going to build a business.
I'm going to work four hours aday because Tim Ferriss tells me
I can work four hours a weekand I'm fine and I can do all
these things, but I'm nevergoing to fail.
And then they wonder what thehell is going on with their
business.
(12:17):
I'm like, unless you're a SE,talked to quit the vanity
metrics of how many social mediathings that you like.
I have a close friend who toldme the other day no, it's a
couple months ago he's goingbankrupt in his business.
So he's actually leaving hisbusiness to do another side
(12:38):
hustle so he can keep fundinghis business.
And the piece.
I'm like what are you trying tofund, dude?
Like I thought you had figuredall this out and he goes.
Well, my PR firm is 10 grand amonth.
And I said you're paying apublic relations firm and he
goes oh yeah, well, they'regetting me on all sorts of
different areas and in differentnewspapers and magazines.
I'm like, if I pay somebody$10,000 a month, they better be
(13:02):
bringing me $50,000 a month inrevenue every single month.
So a lot of us, even thoughwe're intelligent and not
gullible per se, we'll get thatfish hook in the mouth and we're
like, oh, I can afford a PRfirm, great, I'll sign a
contract to do that.
I go broke while I'm doing it,tap into my savings and my
retirement and everything else,but make your business cashflow
(13:23):
positive and that's the thing,right, like so simple steps.
You know how to develop yourteam room, how to develop your
SOPs, how to do recon and thenIntel and not suffer from
competitor analysis and analysisparalysis.
Right, how many people do youknow that have started something
?
They can take everything thattheir competitors are doing, but
they never moved a ball downthe field at all.
I'm like quit staring at yourcompetitor's website Like dude.
(13:47):
You and I fought Iraq andAfghanistan.
Right, we know the enemy alwaysgets a vote and you have to
adapt your TTPs and SOPs to that.
But I don't sit there and worryobsessively about what they're
doing.
I do my recon, I get my intel,I push out and I go win the
fight, and that's the thing.
Speaker 1 (14:03):
Yeah, that's exactly it, man.
It's.
Speaker 2 (14:06):
but man, if we don't overcomplicate, shit, Well cause
you know well, you know thisguy has a Rolex.
I have to have a Rolex in thewhole influencer thing.
Right Like?
I really beat down influencersin the book because I mean, I'm
pretty proud of linkedin.
You're on linkedin all the timeand I can't stand the linkedin
influencers.
Right like?
I have 300 000 followers andI'm the retired sergeant major
(14:28):
with a voice on linkedin for allthe military michael quitlin
michael quitlin.
That guy's an idiot.
He's an idiot and he's amid-level.
He's a mid-level manager in abs company.
Yeah, yeah, I so you're.
Speaker 1 (14:44):
Yeah, he's the absolute fucking worst and the
thing that and shout out to myman at Sitreps and Circos
because he calls it out all thefucking time you get out of the
military and you don't have thislarge fucking resume of
actually proven success.
Now you're yelling at everybodyhow great you fucking are.
(15:04):
You're not that fucking greathomie like it's, it's.
Speaker 2 (15:09):
Yeah, I'm a fairly developed catholic and I tell
people all the time andapologies if this pisses anybody
off but I tell them look, nocatholic right here and the last
perfect person walked the earth2 000 years ago.
Man, we are all fallible.
I, I fail every single day.
You're not perfect, you're notgoing to be perfect.
And guess what it's?
In the military, you do stupid,I did stupid, you did stupid.
(15:31):
We survived, thankfully we'rehere, right, but in the, in this
corporate world, you're goingto do stupid.
You're going to join.
When I first moved to Sydney,after I left the GS for old, I
joined a business networkinginternational group in Sydney,
australia.
It was like their premierbusiness networking referral
(15:51):
group and it was $2,500 a month.
So to me as a brand newconsultant and coach, that was
massive.
Go through the whole interviewprocess, do whatever, and I
started having all thesemeetings with all the members
and basically the way it worksis they have one coach, one real
estate, one, cyber guy, one ofall these niche areas, right For
40-ish members.
And then so when you're walkingaround and you hear of a
(16:12):
problem, somebody needs apodcaster.
I go talk to Danny Caviello.
Right, you got to talk to Danny.
I pay my fees, I get in.
I'm like this is going to beawesome.
I'm new to Sydney, these peopleare going to be referring me.
And then every single one ofthem looked me in the eyes in
the first meeting and said Ihave to get to know you for like
a year before I can startreferring people to you.
(16:32):
So I'm going to pay you $2,000a month for a year just so you
can get comfortable that I'mgoing to show up and I'm like,
oh man, yeah, but thankfully Isigned the contract so I'm here
for a year.
Speaker 1 (16:50):
So, um, this is great move, scott, you know.
So, avoid these things.
I almost felt victim to a superI'm not going to get the guy's
name out, um but it definitelywas a a kind of shitty thing to
get involved in and I'm so gladI did it.
But it's like yeah, you know, Iknow so many people.
I will get you in front of someof the richest, most amazing
individuals.
My network is just fuckingphenomenal.
Man, I will get you in front ofso many great people.
(17:12):
I'm like I have so fuckingliterally I'm trying to do some
big shit that I need some people, and it's like, and I'm like
I'm, I'm in.
I'm like trying to figure outhow I'm going to do some flights
and like get some travel goingon.
I'm like looking at bringingout the suits and it's like,
don't worry, it's going to beabout a couple grand and it's
all virtual.
I'm like get the fuck out ofhere.
Speaker 2 (17:31):
Yeah, I talked extensively about the mastermind
groups, right, yeah, the people.
I mean especially LinkedIn.
Right, the people?
I must get 10 DMs a day frompeople that have Premier or
Sales Navigator or whateverversion of LinkedIn allows them
to find me.
Yes, and they'll just give methese auto drip robotic messages
saying you know, I'm going to10X your income.
(17:52):
I'm like, yes, you don't evenknow how much I make.
What are you going to 10X?
What if I told you I made 500grand a year?
Are you going to bring me from500 grand to 5 million a year,
with a Gmail account that youhave and your 200 followers that
you have?
Like, oh, I see, this isawesome.
And then when you write themback and say, quit spamming me
(18:12):
with this stuff, they get hurt.
And I'm like, yeah, and then Ifollow up them.
I say, look, I don't have anydog in the hunt with you and
your business.
I'm telling you you're turningme off as a potential customer
and you look like you're legit,you look like you have a great
background and more.
Somebody sold you on thisbullshit and it's costing you my
business because you keepsending me these messages.
Now, I don't even, not only doI not care about what you're
(18:35):
doing.
I'm removing you as aconnection and blocking you
because I don't want to hearfrom you, you, you, because I
don't want to hear from you.
You've not pissed me off thatmuch.
Yeah, quit doing stupid out ofdesperation.
Ditch the elevator pitch.
You know you got to have your30 second elevator pitch.
I'm like why it sounds robotic.
It sounds stupid Like you'rereading a teleprompter.
Hey, danny, what do you do?
Well, I started security healthpodcast in 19 or 2000,.
(18:57):
Whatever, after a career, nodude.
Like, what problem do you solvefor people through your efforts
?
And when you solve a problemfor people in business and most
people forget this very basicthing In business when you solve
a problem for people, theycan't wait to pay you and when
you deliver more value to themthan the money they paid you and
(19:19):
then, under promise, overdelivered to them, then you have
evangelical ambassadors of yourbrand and they want to tell
people about you and they bringyou into conversations and your
cost per customer lowers andyour marketing budget lowers and
your profit margins increaseand you have more money in the
bank.
And before everybody accuses meof being evil and some
(19:40):
capitalist guy, only money inthe bank, money in the bank,
whatever.
My priority is family time.
You've sacrificed enough inservice to your country.
I've sacrificed enough goneaway from my family in service
to my country.
My priority is family time.
I don't miss daughter soccergames very often.
I don't miss son's soccer games, oldest kids college stuff,
whatever meals at home, Iprioritize family time.
(20:03):
I could probably 10x my ownincome if I didn't prioritize
family time.
But you have to understand whatmakes you tick and what makes
you go forward and I can fund mylifestyle off of what I'm doing
and scale it up and scale itback with other things.
So that's the business adviceI'm trying to give people in the
book that comes out July 4th.
(20:23):
Yeah, freedom, baby America Day.
Speaker 1 (20:27):
That's actually.
That's actually well thoughtout.
That's a great idea.
I'm going to put that in theback catalog.
Speaker 2 (20:33):
I have a good idea, like once in a while, man, I
like it when they're recognized,if I have one.
So thank you.
Speaker 1 (20:43):
Ben, your journey, man, I think when we were
talking initially in the firstpodcast we did together your
book, and everything that you'redoing has stories of not just
the success but the failures,because that's arguably where we
learn the most and guys need tounderstand hey, man, be
comfortable falling and failingfast.
Be comfortable getting intothat space and make a mistake.
(21:06):
Okay, I learned something newtoday of what not to do in the
business world, amen.
Speaker 2 (21:13):
And, for the record, anybody listening to this, it is
not biographical, it is notyour thoughts.
Travels, do whatever.
I keep that as minimalistic aspossible.
There's no combat stories orshooting dudes in the face or
whatever.
There's that as minimalistic aspossible.
There's no combat stories orshooting dudes in the face or
whatever.
There's nothing.
You know there's a couple ofswear words, but you know that's
just me, so I try to keep itauthentic.
But what it is is, like youjust said, right Is that we,
(21:33):
I've learned all these lessons.
And when I teach and when Iconsult and when I coach, it's
not like do it Scott's way,scott's the best and Scott has
this whole program.
It's not like do it Scott's waybecause Scott's the best and
Scott has this whole program.
It's like, no, do it this waybecause I've tried every other
way to do it and failed 99 timespreviously and this is the way
that I found it works.
And I'm going to talk about thefailures and how much emotions,
psychology and money thosefailures have cost me.
(21:56):
And you know what's strange,man, I think, since we talked
the first time, whenever I talkto transitioning GBs now I have
to tell them approach yourretirement or ETS or transition,
like you approached Robin Sage.
And they go what do you mean?
And I said nobody goes to RobinSage thinking I'm going to
crush this shit, it's going tobe easy as fuck and I'm just
going to the infill is going tobe nothing and I'm not going to
(22:18):
carry.
I'm not going to carry, I'm notgoing to be starving, I'm not
going to be wet, I'm not goingto be.
No, you're going to go outthere and you're going to fail
forward.
You're going to get blown outof your G base, you're going to
have your food stolen from theGs.
You're going to have all yourammo, you're going to have
missed opportunities.
But the problem with missing theRobin Sage mentality of I have
(22:47):
to bust my ass and fail forwardso I can get my beret at the end
of this thing and join thecommunity that I fought so hard
and so long to join and we getranked.
And I don't need to talk aboutRobin Sage because I'm a
retiring star major.
I don't talk about Robin Sage,I'm a major.
Talk about Robin Sage, I'm amajor, I'm an E-7.
Yes, think about it like RobinSage.
If you approach retirement oryour transition like you
approach trying to earn theberet.
They got you into the community.
Speaker 1 (23:08):
You're going to be fine, yeah, and people don't do
that.
They absolutely don't.
They see it as Egos, yeah, andfear, just complete, irrational
fear of the unknown, when ineverything that, if they just
pause, reflect and look at theirlife and journey through
special operations, it's nothingbut an entire long journey of
(23:28):
going into the unknown.
Speaker 2 (23:30):
People think we're insane because we jump out of
airplanes.
And that's not special forces,that's airborne.
The civilians typically findout that you jump out of planes
and think you're crazy.
Everything you do in SF is justicing on the cake of craziness
to them and they don'tunderstand it.
So learn to couch it it's we'reworst enemy man.
Yeah, like you know and I haveto tell people too many times
(23:53):
every week look, dude, a trident, a raider badge, whatever those
raider things are they havenowadays or an sf tab.
They don't equate to asix-figure salary just because
you point to it and go, hey, man, set stuff for horses.
Nobody understands.
You have to actually tell them.
And, by the way, it's not thecomplex that makes us valuable,
it's simple things Problemsolving, adaptability, handling
(24:18):
change, being a force multiplier.
If you can do those four thingsin industry, you're solving a
lot of problems fororganizations.
And if you read the GallupState of the American Workplace
report, they'll tell you 85% ofthe American workplace is
actively disengaged at work,with 40% of that number looking
for jobs while they're drawing apaycheck at work supposed to be
(24:39):
doing another job.
And that 40% costs the economy$400 billion a year in lost
productivity.
Wow, and it's incredible.
So when did you have a day ofdisengagement in your team?
Never, I wasn't allowed to bedisengaged on my ODA, right.
You weren't allowed to bedisengaged in years.
So when we go to theseorganizations and we find it,
root it out and set the examplethrough the establishment of
(25:01):
standards and the adherence toSOPs are binding as far as
overly bureaucratic and stupid.
No man, they're free If you knowwhat the SOP is you can really
run a whole bunch of stuff butpeople don't know how to do it.
So I wrote about in the bookEstablish your SOPs.
This is how to join the fight.
(25:22):
Realize it's a fight and I'mnot going to go on, mike Tyson,
and say everybody has a planuntil you get punched in the
face.
Right, but it is a fight.
You're going to be told no,you're going to have customers
that rip you off.
You're going to have clientsthat bad mouth you.
You're going to havecompetitors that pivot faster
than you thought they would andsteal your market share.
You're going to have a wholebunch of crap happen to you in
(25:42):
business and if you're a smallbusiness I might put you under.
But if you understand thenumber, understand the fight and
you get up every time, dustyourself off, shake the head and
go man, that sucked right Like.
Get up and get back in thefight.
Learn a lesson Fell fast, fallforward, you'll be all right.
Speaker 1 (25:59):
But you got to understand what you need.
And Scott, where's Dole Coachgoing?
I saw some news, I think I sawit on our SF Slack channel.
If you're not part of the group, we'll get get an invite.
Get in there, join it.
That's a.
I love that community.
I love checking that in.
Speaker 2 (26:13):
It's so awesome man.
Speaker 1 (26:14):
It's one of the best things and it's amazing.
Yeah, it's in it.
I feel like it's purpose driven.
You're not just going there forpeople bitching and griping,
but I think there's.
There were some news in therethat I saw about some changes
that you're doing to adult coach.
Where's it going in the future?
Speaker 2 (26:33):
Man, I lost the question Always heavy on.
So I'm I'm very proud and II've done this number ever seen
me right.
I've certified over 50,000predominantly military in the
past five years.
So I mean, you know, we, wereally hit the nail.
And I love project management.
Yes, I'll push my glasses up mynose and admit how nerdy that
makes me sound.
I'll give my green beret and mytab back.
(26:55):
But I love project management.
I love training projectmanagement.
We're about to pen a deal towhere DOL Coach is the PM
trainer officially for anotherwell-known university in the
Midwest, with more and moreschools coming, so that's going
to impact more and more veteransand some other big corporations
and more, and that's cominglike next week with the initial
(27:15):
kickoff in September.
So I I'm dying to get intoadvanced training for people who
understand the project managerworld but want more.
So I have a new course I'vebuilt, called from projects to
programs.
How do you build from programsI want to reestablish and re-get
into?
I've helped 500 militaryfamilies get out of debt and no
charge to them.
(27:35):
So if you are a military familylistening to this, email me,
text me, call me and no charge Iwill help you and your family
get out of debt, and I'm a DaveRamsey Master Financial Coach as
well, so I want to startgetting more into the coaching
and more consulting.
The big news, the biggest news,is I'm now licensing official
DLL coaches, kind of like afranchise model underneath me.
(27:58):
So I'm building a network.
I've got three SAR majors, 106retired, 105 retired, so a
couple of civilians across theservices, marines, air Force,
navy, whatever we're all signingup to become an official DOL
coach and that will bring theminto a ready-made business model
that they don't have to build,their website and invoicing
(28:19):
systems and credit cardprocessing.
They can do all they want andit's a pretty attractive piece.
So if you're interested inbecoming an official DOL coach,
just email me, let me know andwe'll talk to it.
Speaker 1 (28:34):
Man.
That is remarkable man thatthose are.
And again, if people understandthat, they take that they
impact that number lightly.
But it's not you're.
You're keeping guys, gals,alive.
One of the biggest stressorsand contributing factors for
suicide, for transition veteransis financial issues and
problems and purpose, passionand employment.
It's all tied in together.
Man Like you're literallyhelping people stay in the fight
(28:56):
.
And I don't say that lightly,because it's true, it's a true
metric man, it's a true metric.
Speaker 2 (29:03):
You know, you want to know for your listeners the
number one reason veterans can'tget out of debt.
I mean, this isn't somethingDave Ramsey on the radio show
would tell you, or whatever.
It's something I figured outafter listening to veterans
specifically.
And it's not not applicable tocivilians, but in the military
community 100% true.
They don't forgive themselvesfor doing stupid.
I get people all the time.
(29:24):
I can't believe I got out as anE4 and I went out with no job
prospects and bought $150,000Corvette.
I'm like, yeah, that was dumb.
And then I was repossessed andyou owe all the money anyway,
right.
So I can't believe I got a MBAfrom this online school and it
cost me $80,000 and nobody willhire me, or a degree in
underwater basket weaving orsecurity, strategic security
(29:45):
services or whatever, right.
And I'm like, yeah, that wasdumb man.
Why did you do that?
Google doesn't need strategiccounterterrorism studies.
Did you want to go work for theagency?
What was your goal here?
So they can't forgive themselvesfor the stuff they did in the
past and they dwell on it and Igo look, dude, it's important.
You got to learn from the past.
Obviously, fail fast, failforward, get up, avoid that
pothole again.
But you've done it.
You avoid that pothole again,but you've done it.
(30:08):
You don't get a revisit.
You're not Superman.
You can't make the world spinbackwards right and then go back
in time.
So again, forgive yourself thestupid stuff that you've done,
acknowledge it.
And in my previous book, the GetOut of Debt and Live the Life
you Deserve, I talk about likeget mad at yourself, because
anger gets you motivated.
(30:28):
Get mad, get, get organized,get in the fight.
That's three steps if you wantto focus on amazon.
So it's like eight dollars, Ithink it's not.
It's not crazy expensive fmhteam dash two.
But get mad at yourself and getmad at what's going on
targeting you.
You know what I hate?
I hate those commercials thechives commercials or whatever
right.
And they're like you see thedad and the son and you know
(30:50):
they're.
They're broke and they're likeoh, we advanced your payday and
they clearly have no money inthe bank.
And then the end scene of thecommercial is he went out and
bought himself a new truck andgave his truck because he and
his son liked it.
I'm like what are you promotinghere?
You don't even have enough tocover your groceries, so they're
advancing your payday to you,but you got to buy a new truck
so your son can have yours.
(31:10):
So get mad at what people arepropagating onto you.
Get mad at yourself for notdoing better with it.
Get organized through budgeting,through understanding your
debts.
I can't tell you how many GreenBerets out of 500, dude have
called me and I go how much debtdo you have, brother?
I don't know man Got 50K inlike a truck.
You carried the IRS and the 30Kin credit cards.
(31:32):
And I'm like, dude, you're onlycalling because your wife is
making you.
And he's like yeah, pretty much.
So I'm like here's some tips.
Read the book.
I'll give you the book for free.
Best of luck to you.
But when people call me and theysacrifice half my retirement
paychecks for the next two yearsI can be debt-free.
I'm like, brother, let's go.
I'm your coach.
We're going to get through thisand get into it.
(31:52):
Right, if you want to get inthe fight, I'm going to be your
ally in helping you, because andthis is why I named the deal
Coach I know Messi needs a coach, michael Jordan needed Phil
Jackson as a coach, right, tomBrady to the coach.
Everybody in the world I have acoach that needs somebody who's
on the back of the sidelines,it can go.
Hey, stupid, turn around, let'sdrive there.
(32:14):
You know, because I tellclients all the time, right,
like you know, saying I can'tsee the forest for the trees.
Well, I can't even see thetrees because I'm so far in the
weeds in this that I don't evenknow I'm in the trees or the
forest Right.
So get out of the weeds,understand what level you should
be operating at, where youshould be, and get in the fight.
Speaker 1 (32:33):
Yeah, absolutely man.
Debt is one of the big thingsthat is impacting.
It kills yeah, it's man, andguys don't realize how fast it
can get out of control.
And then the shame, the guiltcomes in and it's like fuck dude
.
Speaker 2 (32:49):
So what do we do?
Right, it's anotherconversation.
I have too many green berets.
Sorry to interrupt you.
No, no, go ahead.
When we're upset, when we'restressed, what do we do?
We self-medicate.
And then we get drunk or webinge food or we go to the gym
too much and we self-medicate atthe cost of the relationships
and more right, love throughrelationships and more right.
And then, when we drink toomuch, we quit working out.
(33:09):
We quit working out, we get fat.
When we get fat, our wivesaren't attracted to us, so we
have less loving and we're notdoing anything else.
Now we're grumpy and going backto what we started the
conversation with right.
If we're grumpy, the worldknows we are grumpy because
we're not getting what we thinkwe should be getting.
So here's the deal, man likecut it out.
Not getting what we think weshould be getting.
(33:31):
So here's the deal, man Cut itout.
Find out what's driving all ofthis.
Quit self-medicating, quitdoing the stupid things.
Have the conversation.
There's a stat that's thrown inproject management training.
That's equally applicable toveteran suicide, if not worse,
and it's 35% of projects aroundthe globe fail through lack of
communication.
Think of how many veteransuicides could be prevented if
somebody has picked up the phoneand said brother, I'm hurting
(33:52):
man, this sucks, and I'm in debtand I'm broke, and instead we
just hide it and we internalizeit and then all of a sudden it's
the dam.
We think we're the Dutch boy,right, we put all the fingers in
the hole, but at the end of thedam just erupts and it's over.
Speaker 1 (34:07):
It's so preventable if we just communicate yeah,
that's uh honestly one of thethings that we really shitty at
when we get on the outsidecommunication.
Speaker 2 (34:16):
Yeah I mean we're busy, right, I laugh all the
time I have.
I tell everybody that comes tomy courses, right, like I save
you as a contact in my phone.
There's a reason.
I asked upon enrollment foryour cell phone number so I know
denny cavio is calling.
Oh, oh, hey, danny, how's itgoing?
Brother, you know good to hearfrom you.
And so what happens is peoplecall me and they go hey man,
thanks for taking my call.
I know you're busy.
I'm like sure, no problem,what's up?
(34:37):
Well, I know you're busy, sothanks for taking my call.
I'm like, I know I have OCD,but I'm not like compulsive to
pick up my phone.
I could have hit decline if Iwas busy.
I could have hit auto respondwith text, and yet I'm saying
(34:59):
what's up?
How can I help?
How are you doing so?
Quit telling me how busy I amand just us have a conversation.
It drives me insane.
I'm not that busy drives meinsane.
Speaker 1 (35:12):
I'm not that busy.
I built a life to where I canhelp people because I want to
help people.
Yeah, it's true, man, we we endup like that, that, that that
scenario happens all thefrigging time.
Just embrace that.
The moment's happening, bepresent.
They answered a phone call.
Engage in conversation.
Stop trying to tell the worldthat you're not worthy.
That's one of the hardestthings to try to convince people
(35:32):
.
Speaker 2 (35:34):
Again.
Oh man, it's so problematic,we're our own worst enemies in
SF.
Man, I'll get people who get onmy calendar and talk about a
project management course andI'll start the conversation and
go hey brother, good to see you,where are you, what's going on?
And they'll go yeah man, I'mgood and I'm like how's life?
Uh, it's great, doesn't soundgreat, but my dog just died.
I'm like why did you not cancelthis meeting?
(35:56):
Then, like you're clearlyhurting.
And now I'm gonna say like, oh,that sucks.
And here's my project, magichorse, and it's only x dollars,
right, like why didn't youcancel this?
Call I love dogs.
my dog just sleep right overthere, right like'm going to
commiserate with you, and yet wethink that we just have to be
these stoic, barrel-chestedfreedom fighters throughout.
(36:17):
Like my wife left me, my dogdied, my kid's sick in the
hospital.
Like why are you calling meabout a project management force
?
Like go be with them.
Speaker 1 (36:25):
Stop it.
We're our own worst enemies.
Man, like it's so true, man, itis so freaking true and it's
part of it.
We have this mentality that wecan't say no or we.
We cannot just walk back andjust explain a human situation
like no, the mission is going tocontinue, the mission is going
to move on like life's not amission 24 7 life's life.
You're out of the military,you're no longer in beret hate
(36:46):
to break it to you.
You're now.
You're now transitioning intothe civilian sector.
Understand that you can callpeople and explain to them a
circumstance, a situation that'sinvolved.
Speaker 2 (36:54):
You work for a company that's worth $100
million.
You're not integral to themission, right, like you know.
I mean the mission, I get itLike you're going to.
Yeah, you're not.
The hardest lesson for me andthis sounds stupid the hardest
lesson for me and this soundsstupid was realizing that fifth
group was going to keep rollingon without me.
I mean, that's the hardest pillto swallow, brother, right?
(37:15):
Because you're not just fifthgroup, but my team was going to
go on without me, fairlyseamlessly, by the way, right,
they're pretty good at bringingnew people in, so you're.
But we think that we have to beJohnny Rambo and do these like
big quests and missions.
To do that, I'm like, dude,baby.
Step it Like get your businessplan established.
(37:38):
And no, I'm not talking this inthe book, a 50 page behemoth of
an academic paper that allyou're going to do is waste
hours and hours and days andweeks of your life writing it.
To crumple it up, because yourcustomer has a vote and your
competitors also have a vote.
Get it to two to three pages ofyour clear vision of what you
want to do.
Get your priorities straight,get your mindset straight.
Understand it's a fight.
(37:58):
Bring your team together, buildyour product, make money, make
sales, scale, understand thatyou're going to get ambushed and
how to get off the X.
And these are all chapters inthe book, right?
So if I read you the 15chapters without being annoying,
welcome to the fight.
Get mindset, get your headright or get out.
Mission planning 101, gearcheck, targeting the team room,
(38:20):
sops and battle rhythm, reconand intel.
Execute aggressively, adaptrelentlessly.
Dealing with ambushes money isthe objective, know when to call
for fire, lessons from theA-team, scaling the right way
and your exit strategy.
So that's the 15 chapters andthere's six appendices as well
in the Green Beret's Guide toStarting a Business.
(38:41):
If you're interested in any ofthat stuff, like to give a copy?
I'd love to and I'll send you acopy for free.
Man't, don't buy it.
Yeah, I'll get you, yeah yeah,send you one.
Speaker 1 (38:49):
I'll take that.
I'll take that as a win freebook coming my way and the
official launch and it's, uh,july, right, july 4th, july 4th,
yeah, it's coming up.
So it's coming right around thecorner.
Heck, yeah well scott I I can'tthank you enough for coming on
the show.
Thank you so much for whatyou're doing and staying in the
fight and helping our nextgeneration of guys, brother.
Speaker 2 (39:07):
I love your mission, man.
I love what you're doing, sowhatever I can do to help, let
me know.
Speaker 1 (39:10):
Hell yeah, like I was about to tell you guys
listening like, share, subscribe, pass this on to anybody, it
doesn't matter if they're agreen beret or not a green beret
, just pass it on.
Share the show.
Do us a favor, uh, go to theepisode, buy this book and
support it, and if you couldsupport me, I'd greatly
appreciate it.
Head on over to Spotify, applepodcast or YouTube live as a
(39:32):
like comment something you canactually text me right now.
If you're on Spotify, go to theepisode.
Right there in the littleleft-hand side there's a little
button says send a text message.
Speaker 2 (39:41):
Uh, I forget what I put on there.
Yeah, you can text me.
Speaker 1 (39:43):
Yeah, let me know what you think of the shows
anytime you're listening it's anawesome new feature that I love
because it gives me thefeedback from you guys what you
want to hear, who you want tohave on the show, and if I can
make it happen, I will don'tthink I won't reach out to rick
flair or steven seagal.
Speaker 2 (40:00):
I actually did that the other day.
Big badasses on man.
So I'm humbled to be, I'mhumbled to be on, bro, everybody
and anybody.
Speaker 1 (40:07):
I will bring you on the show because I think that
this is the most important thingthat we can have these days.
You should be on, sean Ryan.
Speaker 2 (40:13):
Whoever is listening to this?
You should be on the Sean Ryanshow plugging this.
This is a small world.
He was a CEO, so I know we allhave access to people.
It's a small world, bro.
It's a small world.
Speaker 1 (40:23):
On the Sean Ryan show .
I'd love to have Sean on theshow to talk about, you know,
not not just the high speedstuff, but life and everything
that we're doing, because that'sthe important thing that we
need to do more of Just talk,just engage with each other,
because right now we are still avery divided nation and, man,
we just need to understand we'reall human beings.
So, Scott, thank you for beinghere and to all y'all tuning in.
Speaker 2 (40:45):
thank you for being here, yes.
Speaker 1 (40:46):
Thank you and, and to all y'all tuning in, thank you
for being here.
Yes, thank you, and God blessyou and everybody listening, and
we'll see y'all next time.
Until then, take care.
Thanks for tuning in and don'tforget to like, follow, share,
subscribe and review us on yourfavorite podcast platform.
If you want to support us, headon over to buymeacoffeecom
forward slash SecHawk podcastand buy us a coffee.
Connect with us on Instagram Xor TikTok and share your
(41:09):
thoughts or questions abouttoday's episode.
You can also visitsecurityhallcom for exclusive
content, resources and updates.
And remember we get throughthis together.
If you're still listening, theepisode's over.
Yeah, there's no more Tune intomorrow or next week.
Thank you.
Security Odd Podcast.
Let's go the only podcastthat's purpose-built from the
ground up to support you Notjust you, but the wider audience
, everybody.
Authentic, impactful andinsightful conversations that
serve a purpose to help you.
And the quality has gone up.
It's decent, it's hosted by me,Danny Caballero.
(00:24):
Dude that's good, though right,we got to stay busy.
That's the truth, man.
That's the one thing I realized.
It's better to be extremelybusy than to be just stagnant
and waiting for things to happenfor us instead of being
proactive.
No 100%.
Speaker 2 (00:44):
I had too many conversations with Green Berets
and tell them don't be bored,because if we're bored we're
grumpy.
And if a GB is grumpy, thewhole world knows we're grumpy.
We don't hide it very well atall.
We're not stoic when we'redispleased or tired or bored.
Speaker 1 (00:59):
No, no, dude, it's keep grinding, keep fighting,
keep doing everything.
You can find ways to expandwhatever you're building, man
it's.
It's not about doing the easyLike we.
We weren't called into thislife to do the easy.
Nothing about being a GreenBeret was ever easy Not some
parts, some parts, but not notevery aspect there.
(01:19):
There is such thing as GreenBeret nap time.
That's a.
Speaker 2 (01:21):
that's confidential, you don't get to know about that
GB, a screen brain nap time.
That's confidential.
You don't get to know aboutthat GBNT.
Yeah, you don't get to knowabout GBNT until you're in the
team room.
That's right.
Speaker 1 (01:29):
Scott Kinder.
Welcome back to the Gear YachtPodcast.
How's it going, brother man?
It's good, it's going well, nocomplaints, hell yeah.
Speaker 2 (01:37):
It's good to see you, man.
It's good to see you, man.
Speaker 1 (01:40):
I think your program Dole Coach Online, is one of the
most recommended things I sitdown and give guys as they're
going through the ambivalence ofwhat do I do?
What do I do?
Because intimately I did go theentrepreneur route.
But if you're like me and youdon't know what to do, you don't
know where you're going.
(02:00):
It helps steady the ship tofocus on something that takes to
account the tools you'vealready got, the powers that you
already harnessed, the thingsyou've already achieved in your
military career.
Don't Coach Online shamelessplug, gives you the ability to
understand like hey, you're apowerful entity and a powerful
force for good for a widevariety of jobs out there and
(02:24):
people will look for you.
You just have to understandthat some of the process you're
already doing as the three or asthe op sergeant are already in
your toolkit with a differentname, even as a junior Bravo.
Speaker 2 (02:36):
I mean it's more of a stretch, right, but I mean
skills are transferable.
We just have to for elitepeople, right?
We don't believe in ourselvesand we suffer from imposter
syndrome.
I had an SF-06 just a few weeksago tell me that he was going
to, after 30 years in themilitary, retire and take a job
as a junior executive.
(02:56):
And I went why a juniorexecutive?
You're a full colonel in agreen beret and he goes.
Well, an executive can't comeinto sf and become a colonel.
Why should I go, be able to go?
I'm like would you take ordersfrom a captain?
And he said no, of course not.
I said then, why would you putyourself to take orders from a
25 year old mid-level executive?
Like, why don't you believe inyourself and and want to bring?
(03:18):
You're a colonel in specialforces.
You have incredible talents andskills to bring and it it's
sadly, but it's the sameconversation with our majors and
EH and E7s and everything elseBring that value to the
workforce.
We need it.
It's needed 100%.
Speaker 1 (03:34):
Absolutely so.
Tell us about this new book,this new endeavor you got going
on, man.
Speaker 2 (03:40):
I am pretty proud of it.
It's been about five years ofrattling around in my head and
countless hours of giving adviceto people who are wanting to
start their own business.
Do their own thing, leave themilitary or leave their job and
start their own side hustle.
So it's a combination of allthat I've done.
But I built the Green BeretsGuide to Starting a Business how
(04:01):
to win the fight and actuallymake money and sometimes one of
the simplistic things about it.
I'll get more into the book.
I've got to pull it up thechapter so I can talk to him
here as I.
So I'm not just exaggeratingOne of the things.
Military in particular, we'renot great at asking for money in
the sales environment becauseyou know it looks like we're
weak, it looks like we're notself-sustaining, it looks like
(04:22):
whatever we beat around the bushand I have to dissuade people
all the time that bringing valueto people and making money are
not mutually exclusive events.
So building a business is afight and what I do in the book
is compare it to combat, notgunfights or whatever, but
mindset.
It's how to target, how to dosales, the ETLPs for building
(04:45):
your business and how to connectan AAR.
I'm kind of going all over theplace, but it goes sequentially
through the ideation and mindsetto building something that
actually brings value to peoplebelieving into it.
Building your team room of whoyou should have on your team the
mentors, the advisors, yourpeers, your spouse.
You know people and how tocommunicate those things, but
(05:07):
also who to avoid, like theplague.
You know the toxic naysayers,the people who are.
You know, and I equate it tosome things in my financial
coaching business as well right,if you're in debt and you want
to get out of debt, quitsurrounding yourself with people
who are also in debt becausethey're going to spend money.
And if you're fat and you wantto lose weight, surrounding
yourself with people that go tothe donut shop or whatever.
(05:29):
If you're an alcoholic and youwant to quit drinking, quit
going to the bar with yourfriends.
So you got to surround yourselfwith the right people.
But then it's just how do webuild this thing and how do we
scale it and how do we not dieby scaling it?
So first, you know, I think yousaw the introduction on linkedin
I put part of the introductionon there right, like it paints a
fairly bleak landscape of whatthe fight is but the bureau of
(05:52):
labor statistics and more.
They don't lie.
I mean, a lot of entrepreneurefforts fail and a lot of
quality people go bankruptbecause they want to run a hobby
or a side hustle.
They don't want to run abusiness or a side hustle, they
don't want to run a business.
And I've learned so manymistakes so hard throughout
doing DOL Coach and survivingover the past five plus years.
(06:13):
It's just incredible.
So I want to be my gift back tothe community and say look,
demystify it, get it out.
Here's how to SFify.
You know special forces, eyes,your business ideas so that you
can launch it successfully.
Understand what you want.
Are you wanting to be a soloentrepreneur?
Are you wanting to build a team?
(06:33):
What are you looking to do?
And talk to how you're going todo it and then scale and then
realize you got to earn it everyday.
You know you got to findcustomers.
So I built it with Sorry, I'mtalking a lot, but no, you're
good man.
Part of the problem was I wastrying to embed early on the
appendices like what is a salesfunnel into the actual chapters
(06:54):
of the book, and so then I wentwhy don't I just make the sales
funnel its own appendices,because not everybody needs to
understand the feed cycle.
So the old ops, intel, feedfusion cycle of find, fix,
finish, exploit, analyze,disseminate that's a beautiful
sales cycle.
So where do you find yourpeople?
How do you fix their location?
How do you get your offer infront of them?
How do you exploit that sale toyour own betterment and
(07:16):
bringing value to them?
You know, not ever rippingpeople off, but bringing value
and solving problems.
But also I've got business TLPsas an appendix, the feed cycle,
battle rhythms, how to build abattle rhythm, how to do SOPs as
an appendix so that theyactually work for you and your
business, and how to conduct anAER and how to learn.
And there's some simple thingsand some complex things both in
(07:37):
the book.
But sometimes we have to learnwhen to rest and I think you'll
agree with me, brother, that wedon't relax well.
Green Berets, do not relax wellat all.
We got to be busy.
I got to be doing something.
If it's program time to watch amovie with a wife, cool, that's
what I'm supposed to be doing.
I can watch a movie with a wife, but once that movie's over,
back to email, back to findingout.
(07:59):
Things are going on checkingLinkedIn, in, doing all the
things, looking up your bankaccount, see what money's come
in, gone out.
We're always having to keepthat gray matter occupied.
But, like I tell mysix-year-old daughter, sometimes
you just have to fully unplug,recharge, recharge your
batteries, like your favoriteiPad that dies sometimes.
I'm like, just like your iPadbattery drains, your battery
drains and we got to learn torecharge it so that we can hit
(08:22):
the fight and win the fight.
And that's what it is.
Business is a fight and thisbook, in my belief, will arm you
with the tools and how to jointhe fight understanding simple
things like embracing the suckand bringing power to others and
adding value, but also what notto do.
From the lessons that I'velearned.
So I got a funny story.
(08:42):
I had an SF brother who on oneof my blog posts and during the
final edits I just read thisquote, like yesterday, he wrote
on my blog post seems likeyou're always trying to convince
people that you're the smartestperson in the room.
Scott and I went all right.
That's both a littleunnecessary, kind of hurtful,
and a little bit mean, right.
And instead of feeling sorryfor it, I took it to the SF
(09:03):
Slack channel and we mocked itmercilessly for weeks and I
thought this guy was a friend, Ithought he was a supporter,
right, and so I write.
I don't drop his name in thebook, but I'm like sometimes you
will get mean, unnecessary andhurtful comments from people and
you can either wallow inself-pity or you can just go.
I'm living the life that youknow, and he was a SAR major, I
(09:26):
wasn't, so he's got that.
You know you shouldn't be doingthis, or, as well as me,
there's a little bit competitiveegos in there as well, but
sometimes he's got to laugh, man.
And that's part of the book aswell is.
You just got to laugh sometimesand go this sucks, yeah, fight.
This sucks, yeah Fight.
Speaker 1 (09:42):
Yeah, not everybody's going to rally around you and
your idea.
Not everybody's going tosupport you and as much as we.
You know, we kind of get usedto success and especially in
special forces, because a vastmajority of guys will go a lot
of their careers without failinga school, without failing or
doing bad.
At NCUR they're like I'm afucking rock star, rock star,
(10:04):
rock star, rock star.
You get out and you're like I'mgoing to get that fucking job
and it's like we don't want you,it's like what the fuck?
And then you go to the nextjobs.
Actually, we're not even goingto read your fucking uh resume.
Sorry, you apply for the PatTillman scholarship and they're
like hey, guess what?
(10:25):
You're just one of these otherguys and you're no fucking
Johnny Kim.
Personal experience it sucks.
Rejection is not fun.
It sucks getting that messagein your inbox saying like hey,
dude, we had 1,700 applicantsand you're not that good.
You're just not that fuckinggood.
So what are you going to do,Are you?
Speaker 2 (10:40):
going to 100, men will test today but only one
wins.
Speaker 1 (10:45):
You passed election, but you didn't pass the Patel
Mascara ship.
Sorry, homie, it sucks, I meanit's a belief that we have.
Speaker 2 (10:52):
Yeah, somebody I won't drop his name, it's very
close to me.
He's very financiallysuccessful.
Not successful at all in everyother area of their life
Professional, personal or more.
Told me, I've told me, serviceAcademy graduate or more.
Told me I've never failedanything in my life and I went.
Your kids don't like you, yourwife doesn't like you.
(11:13):
That's kind of a failure in myopinion, and I'm not gossiping
here, but that's relevant to thefight.
The book.
In part one, in chapter one, I'mtelling you what are you
looking to build?
Are you looking to build amillion-dollar entity?
Are you looking to build amillion dollar entity?
You know, are you wanting to?
You see Shark Tank every nightwhen it comes on.
You're watching Elon Musk andyou're an engineer and you want
to build the next rockets andyou want to do all this stuff
(11:34):
and you're going all right,great, that comes at a sacrifice
.
Are you willing to make thesacrifice to dot the I's and
cross the T's the expense ofyour family time?
So you have to understand yourpriorities of effort right, and
you can build a crazy successfulthing, especially when you're
driven, but your family mightsuffer or your personal life,
your health might suffer.
So what are you going to do tobalance it all out and set your
(11:56):
priorities and understand whyand that's a piece that a lot of
people miss right I'm a GreenBeret, I'm a SEAL.
I'm a Green Beret, I'm a SEAL,I'm a Raider.
I'm exceptional at everythingthat I've ever done.
I'm going to build a business.
I'm going to work four hours aday because Tim Ferriss tells me
I can work four hours a weekand I'm fine and I can do all
these things, but I'm nevergoing to fail.
And then they wonder what thehell is going on with their
business.
(12:17):
I'm like, unless you're a SE,talked to quit the vanity
metrics of how many social mediathings that you like.
I have a close friend who toldme the other day no, it's a
couple months ago he's goingbankrupt in his business.
So he's actually leaving hisbusiness to do another side
(12:38):
hustle so he can keep fundinghis business.
And the piece.
I'm like what are you trying tofund, dude?
Like I thought you had figuredall this out and he goes.
Well, my PR firm is 10 grand amonth.
And I said you're paying apublic relations firm and he
goes oh yeah, well, they'regetting me on all sorts of
different areas and in differentnewspapers and magazines.
I'm like, if I pay somebody$10,000 a month, they better be
(13:02):
bringing me $50,000 a month inrevenue every single month.
So a lot of us, even thoughwe're intelligent and not
gullible per se, we'll get thatfish hook in the mouth and we're
like, oh, I can afford a PRfirm, great, I'll sign a
contract to do that.
I go broke while I'm doing it,tap into my savings and my
retirement and everything else,but make your business cashflow
(13:23):
positive and that's the thing,right, like so simple steps.
You know how to develop yourteam room, how to develop your
SOPs, how to do recon and thenIntel and not suffer from
competitor analysis and analysisparalysis.
Right, how many people do youknow that have started something
?
They can take everything thattheir competitors are doing, but
they never moved a ball downthe field at all.
I'm like quit staring at yourcompetitor's website Like dude.
(13:47):
You and I fought Iraq andAfghanistan.
Right, we know the enemy alwaysgets a vote and you have to
adapt your TTPs and SOPs to that.
But I don't sit there and worryobsessively about what they're
doing.
I do my recon, I get my intel,I push out and I go win the
fight, and that's the thing.
Speaker 1 (14:03):
Yeah, that's exactly it, man.
It's.
Speaker 2 (14:06):
but man, if we don't overcomplicate, shit, Well cause
you know well, you know thisguy has a Rolex.
I have to have a Rolex in thewhole influencer thing.
Right Like?
I really beat down influencersin the book because I mean, I'm
pretty proud of linkedin.
You're on linkedin all the timeand I can't stand the linkedin
influencers.
Right like?
I have 300 000 followers andI'm the retired sergeant major
(14:28):
with a voice on linkedin for allthe military michael quitlin
michael quitlin.
That guy's an idiot.
He's an idiot and he's amid-level.
He's a mid-level manager in abs company.
Yeah, yeah, I so you're.
Speaker 1 (14:44):
Yeah, he's the absolute fucking worst and the
thing that and shout out to myman at Sitreps and Circos
because he calls it out all thefucking time you get out of the
military and you don't have thislarge fucking resume of
actually proven success.
Now you're yelling at everybodyhow great you fucking are.
(15:04):
You're not that fucking greathomie like it's, it's.
Speaker 2 (15:09):
Yeah, I'm a fairly developed catholic and I tell
people all the time andapologies if this pisses anybody
off but I tell them look, nocatholic right here and the last
perfect person walked the earth2 000 years ago.
Man, we are all fallible.
I, I fail every single day.
You're not perfect, you're notgoing to be perfect.
And guess what it's?
In the military, you do stupid,I did stupid, you did stupid.
(15:31):
We survived, thankfully we'rehere, right, but in the, in this
corporate world, you're goingto do stupid.
You're going to join.
When I first moved to Sydney,after I left the GS for old, I
joined a business networkinginternational group in Sydney,
australia.
It was like their premierbusiness networking referral
(15:51):
group and it was $2,500 a month.
So to me as a brand newconsultant and coach, that was
massive.
Go through the whole interviewprocess, do whatever, and I
started having all thesemeetings with all the members
and basically the way it worksis they have one coach, one real
estate, one, cyber guy, one ofall these niche areas, right For
40-ish members.
And then so when you're walkingaround and you hear of a
(16:12):
problem, somebody needs apodcaster.
I go talk to Danny Caviello.
Right, you got to talk to Danny.
I pay my fees, I get in.
I'm like this is going to beawesome.
I'm new to Sydney, these peopleare going to be referring me.
And then every single one ofthem looked me in the eyes in
the first meeting and said Ihave to get to know you for like
a year before I can startreferring people to you.
(16:32):
So I'm going to pay you $2,000a month for a year just so you
can get comfortable that I'mgoing to show up and I'm like,
oh man, yeah, but thankfully Isigned the contract so I'm here
for a year.
Speaker 1 (16:50):
So, um, this is great move, scott, you know.
So, avoid these things.
I almost felt victim to a superI'm not going to get the guy's
name out, um but it definitelywas a a kind of shitty thing to
get involved in and I'm so gladI did it.
But it's like yeah, you know, Iknow so many people.
I will get you in front of someof the richest, most amazing
individuals.
My network is just fuckingphenomenal.
Man, I will get you in front ofso many great people.
(17:12):
I'm like I have so fuckingliterally I'm trying to do some
big shit that I need some people, and it's like, and I'm like
I'm, I'm in.
I'm like trying to figure outhow I'm going to do some flights
and like get some travel goingon.
I'm like looking at bringingout the suits and it's like,
don't worry, it's going to beabout a couple grand and it's
all virtual.
I'm like get the fuck out ofhere.
Speaker 2 (17:31):
Yeah, I talked extensively about the mastermind
groups, right, yeah, the people.
I mean especially LinkedIn.
Right, the people?
I must get 10 DMs a day frompeople that have Premier or
Sales Navigator or whateverversion of LinkedIn allows them
to find me.
Yes, and they'll just give methese auto drip robotic messages
saying you know, I'm going to10X your income.
(17:52):
I'm like, yes, you don't evenknow how much I make.
What are you going to 10X?
What if I told you I made 500grand a year?
Are you going to bring me from500 grand to 5 million a year,
with a Gmail account that youhave and your 200 followers that
you have?
Like, oh, I see, this isawesome.
And then when you write themback and say, quit spamming me
(18:12):
with this stuff, they get hurt.
And I'm like, yeah, and then Ifollow up them.
I say, look, I don't have anydog in the hunt with you and
your business.
I'm telling you you're turningme off as a potential customer
and you look like you're legit,you look like you have a great
background and more.
Somebody sold you on thisbullshit and it's costing you my
business because you keepsending me these messages.
Now, I don't even, not only doI not care about what you're
(18:35):
doing.
I'm removing you as aconnection and blocking you
because I don't want to hearfrom you, you, you, because I
don't want to hear from you.
You've not pissed me off thatmuch.
Yeah, quit doing stupid out ofdesperation.
Ditch the elevator pitch.
You know you got to have your30 second elevator pitch.
I'm like why it sounds robotic.
It sounds stupid Like you'rereading a teleprompter.
Hey, danny, what do you do?
Well, I started security healthpodcast in 19 or 2000,.
(18:57):
Whatever, after a career, nodude.
Like, what problem do you solvefor people through your efforts
?
And when you solve a problemfor people in business and most
people forget this very basicthing In business when you solve
a problem for people, theycan't wait to pay you and when
you deliver more value to themthan the money they paid you and
(19:19):
then, under promise, overdelivered to them, then you have
evangelical ambassadors of yourbrand and they want to tell
people about you and they bringyou into conversations and your
cost per customer lowers andyour marketing budget lowers and
your profit margins increaseand you have more money in the
bank.
And before everybody accuses meof being evil and some
(19:40):
capitalist guy, only money inthe bank, money in the bank,
whatever.
My priority is family time.
You've sacrificed enough inservice to your country.
I've sacrificed enough goneaway from my family in service
to my country.
My priority is family time.
I don't miss daughter soccergames very often.
I don't miss son's soccer games, oldest kids college stuff,
whatever meals at home, Iprioritize family time.
(20:03):
I could probably 10x my ownincome if I didn't prioritize
family time.
But you have to understand whatmakes you tick and what makes
you go forward and I can fund mylifestyle off of what I'm doing
and scale it up and scale itback with other things.
So that's the business adviceI'm trying to give people in the
book that comes out July 4th.
(20:23):
Yeah, freedom, baby America Day.
Speaker 1 (20:27):
That's actually.
That's actually well thoughtout.
That's a great idea.
I'm going to put that in theback catalog.
Speaker 2 (20:33):
I have a good idea, like once in a while, man, I
like it when they're recognized,if I have one.
So thank you.
Speaker 1 (20:43):
Ben, your journey, man, I think when we were
talking initially in the firstpodcast we did together your
book, and everything that you'redoing has stories of not just
the success but the failures,because that's arguably where we
learn the most and guys need tounderstand hey, man, be
comfortable falling and failingfast.
Be comfortable getting intothat space and make a mistake.
(21:06):
Okay, I learned something newtoday of what not to do in the
business world, amen.
Speaker 2 (21:13):
And, for the record, anybody listening to this, it is
not biographical, it is notyour thoughts.
Travels, do whatever.
I keep that as minimalistic aspossible.
There's no combat stories orshooting dudes in the face or
whatever.
There's that as minimalistic aspossible.
There's no combat stories orshooting dudes in the face or
whatever.
There's nothing.
You know there's a couple ofswear words, but you know that's
just me, so I try to keep itauthentic.
But what it is is, like youjust said, right Is that we,
(21:33):
I've learned all these lessons.
And when I teach and when Iconsult and when I coach, it's
not like do it Scott's way,scott's the best and Scott has
this whole program.
It's not like do it Scott's waybecause Scott's the best and
Scott has this whole program.
It's like, no, do it this waybecause I've tried every other
way to do it and failed 99 timespreviously and this is the way
that I found it works.
And I'm going to talk about thefailures and how much emotions,
psychology and money thosefailures have cost me.
(21:56):
And you know what's strange,man, I think, since we talked
the first time, whenever I talkto transitioning GBs now I have
to tell them approach yourretirement or ETS or transition,
like you approached Robin Sage.
And they go what do you mean?
And I said nobody goes to RobinSage thinking I'm going to
crush this shit, it's going tobe easy as fuck and I'm just
going to the infill is going tobe nothing and I'm not going to
(22:18):
carry.
I'm not going to carry, I'm notgoing to be starving, I'm not
going to be wet, I'm not goingto be.
No, you're going to go outthere and you're going to fail
forward.
You're going to get blown outof your G base, you're going to
have your food stolen from theGs.
You're going to have all yourammo, you're going to have
missed opportunities.
But the problem with missing theRobin Sage mentality of I have
(22:47):
to bust my ass and fail forwardso I can get my beret at the end
of this thing and join thecommunity that I fought so hard
and so long to join and we getranked.
And I don't need to talk aboutRobin Sage because I'm a
retiring star major.
I don't talk about Robin Sage,I'm a major.
Talk about Robin Sage, I'm amajor, I'm an E-7.
Yes, think about it like RobinSage.
If you approach retirement oryour transition like you
approach trying to earn theberet.
They got you into the community.
Speaker 1 (23:08):
You're going to be fine, yeah, and people don't do
that.
They absolutely don't.
They see it as Egos, yeah, andfear, just complete, irrational
fear of the unknown, when ineverything that, if they just
pause, reflect and look at theirlife and journey through
special operations, it's nothingbut an entire long journey of
(23:28):
going into the unknown.
Speaker 2 (23:30):
People think we're insane because we jump out of
airplanes.
And that's not special forces,that's airborne.
The civilians typically findout that you jump out of planes
and think you're crazy.
Everything you do in SF is justicing on the cake of craziness
to them and they don'tunderstand it.
So learn to couch it it's we'reworst enemy man.
Yeah, like you know and I haveto tell people too many times
(23:53):
every week look, dude, a trident, a raider badge, whatever those
raider things are they havenowadays or an sf tab.
They don't equate to asix-figure salary just because
you point to it and go, hey, man, set stuff for horses.
Nobody understands.
You have to actually tell them.
And, by the way, it's not thecomplex that makes us valuable,
it's simple things Problemsolving, adaptability, handling
(24:18):
change, being a force multiplier.
If you can do those four thingsin industry, you're solving a
lot of problems fororganizations.
And if you read the GallupState of the American Workplace
report, they'll tell you 85% ofthe American workplace is
actively disengaged at work,with 40% of that number looking
for jobs while they're drawing apaycheck at work supposed to be
(24:39):
doing another job.
And that 40% costs the economy$400 billion a year in lost
productivity.
Wow, and it's incredible.
So when did you have a day ofdisengagement in your team?
Never, I wasn't allowed to bedisengaged on my ODA, right.
You weren't allowed to bedisengaged in years.
So when we go to theseorganizations and we find it,
root it out and set the examplethrough the establishment of
(25:01):
standards and the adherence toSOPs are binding as far as
overly bureaucratic and stupid.
No man, they're free If you knowwhat the SOP is you can really
run a whole bunch of stuff butpeople don't know how to do it.
So I wrote about in the bookEstablish your SOPs.
This is how to join the fight.
(25:22):
Realize it's a fight and I'mnot going to go on, mike Tyson,
and say everybody has a planuntil you get punched in the
face.
Right, but it is a fight.
You're going to be told no,you're going to have customers
that rip you off.
You're going to have clientsthat bad mouth you.
You're going to havecompetitors that pivot faster
than you thought they would andsteal your market share.
You're going to have a wholebunch of crap happen to you in
(25:42):
business and if you're a smallbusiness I might put you under.
But if you understand thenumber, understand the fight and
you get up every time, dustyourself off, shake the head and
go man, that sucked right Like.
Get up and get back in thefight.
Learn a lesson Fell fast, fallforward, you'll be all right.
Speaker 1 (25:59):
But you got to understand what you need.
And Scott, where's Dole Coachgoing?
I saw some news, I think I sawit on our SF Slack channel.
If you're not part of the group, we'll get get an invite.
Get in there, join it.
That's a.
I love that community.
I love checking that in.
Speaker 2 (26:13):
It's so awesome man.
Speaker 1 (26:14):
It's one of the best things and it's amazing.
Yeah, it's in it.
I feel like it's purpose driven.
You're not just going there forpeople bitching and griping,
but I think there's.
There were some news in therethat I saw about some changes
that you're doing to adult coach.
Where's it going in the future?
Speaker 2 (26:33):
Man, I lost the question Always heavy on.
So I'm I'm very proud and II've done this number ever seen
me right.
I've certified over 50,000predominantly military in the
past five years.
So I mean, you know, we, wereally hit the nail.
And I love project management.
Yes, I'll push my glasses up mynose and admit how nerdy that
makes me sound.
I'll give my green beret and mytab back.
(26:55):
But I love project management.
I love training projectmanagement.
We're about to pen a deal towhere DOL Coach is the PM
trainer officially for anotherwell-known university in the
Midwest, with more and moreschools coming, so that's going
to impact more and more veteransand some other big corporations
and more, and that's cominglike next week with the initial
(27:15):
kickoff in September.
So I I'm dying to get intoadvanced training for people who
understand the project managerworld but want more.
So I have a new course I'vebuilt, called from projects to
programs.
How do you build from programsI want to reestablish and re-get
into?
I've helped 500 militaryfamilies get out of debt and no
charge to them.
(27:35):
So if you are a military familylistening to this, email me,
text me, call me and no charge Iwill help you and your family
get out of debt, and I'm a DaveRamsey Master Financial Coach as
well, so I want to startgetting more into the coaching
and more consulting.
The big news, the biggest news,is I'm now licensing official
DLL coaches, kind of like afranchise model underneath me.
(27:58):
So I'm building a network.
I've got three SAR majors, 106retired, 105 retired, so a
couple of civilians across theservices, marines, air Force,
navy, whatever we're all signingup to become an official DOL
coach and that will bring theminto a ready-made business model
that they don't have to build,their website and invoicing
(28:19):
systems and credit cardprocessing.
They can do all they want andit's a pretty attractive piece.
So if you're interested inbecoming an official DOL coach,
just email me, let me know andwe'll talk to it.
Speaker 1 (28:34):
Man.
That is remarkable man thatthose are.
And again, if people understandthat, they take that they
impact that number lightly.
But it's not you're.
You're keeping guys, gals,alive.
One of the biggest stressorsand contributing factors for
suicide, for transition veteransis financial issues and
problems and purpose, passionand employment.
It's all tied in together.
Man Like you're literallyhelping people stay in the fight
(28:56):
.
And I don't say that lightly,because it's true, it's a true
metric man, it's a true metric.
Speaker 2 (29:03):
You know, you want to know for your listeners the
number one reason veterans can'tget out of debt.
I mean, this isn't somethingDave Ramsey on the radio show
would tell you, or whatever.
It's something I figured outafter listening to veterans
specifically.
And it's not not applicable tocivilians, but in the military
community 100% true.
They don't forgive themselvesfor doing stupid.
I get people all the time.
(29:24):
I can't believe I got out as anE4 and I went out with no job
prospects and bought $150,000Corvette.
I'm like, yeah, that was dumb.
And then I was repossessed andyou owe all the money anyway,
right.
So I can't believe I got a MBAfrom this online school and it
cost me $80,000 and nobody willhire me, or a degree in
underwater basket weaving orsecurity, strategic security
(29:45):
services or whatever, right.
And I'm like, yeah, that wasdumb man.
Why did you do that?
Google doesn't need strategiccounterterrorism studies.
Did you want to go work for theagency?
What was your goal here?
So they can't forgive themselvesfor the stuff they did in the
past and they dwell on it and Igo look, dude, it's important.
You got to learn from the past.
Obviously, fail fast, failforward, get up, avoid that
pothole again.
But you've done it.
You avoid that pothole again,but you've done it.
(30:08):
You don't get a revisit.
You're not Superman.
You can't make the world spinbackwards right and then go back
in time.
So again, forgive yourself thestupid stuff that you've done,
acknowledge it.
And in my previous book, the GetOut of Debt and Live the Life
you Deserve, I talk about likeget mad at yourself, because
anger gets you motivated.
(30:28):
Get mad, get, get organized,get in the fight.
That's three steps if you wantto focus on amazon.
So it's like eight dollars, Ithink it's not.
It's not crazy expensive fmhteam dash two.
But get mad at yourself and getmad at what's going on
targeting you.
You know what I hate?
I hate those commercials thechives commercials or whatever
right.
And they're like you see thedad and the son and you know
(30:50):
they're.
They're broke and they're likeoh, we advanced your payday and
they clearly have no money inthe bank.
And then the end scene of thecommercial is he went out and
bought himself a new truck andgave his truck because he and
his son liked it.
I'm like what are you promotinghere?
You don't even have enough tocover your groceries, so they're
advancing your payday to you,but you got to buy a new truck
so your son can have yours.
(31:10):
So get mad at what people arepropagating onto you.
Get mad at yourself for notdoing better with it.
Get organized through budgeting,through understanding your
debts.
I can't tell you how many GreenBerets out of 500, dude have
called me and I go how much debtdo you have, brother?
I don't know man Got 50K inlike a truck.
You carried the IRS and the 30Kin credit cards.
(31:32):
And I'm like, dude, you're onlycalling because your wife is
making you.
And he's like yeah, pretty much.
So I'm like here's some tips.
Read the book.
I'll give you the book for free.
Best of luck to you.
But when people call me and theysacrifice half my retirement
paychecks for the next two yearsI can be debt-free.
I'm like, brother, let's go.
I'm your coach.
We're going to get through thisand get into it.
(31:52):
Right, if you want to get inthe fight, I'm going to be your
ally in helping you, because andthis is why I named the deal
Coach I know Messi needs a coach, michael Jordan needed Phil
Jackson as a coach, right, tomBrady to the coach.
Everybody in the world I have acoach that needs somebody who's
on the back of the sidelines,it can go.
Hey, stupid, turn around, let'sdrive there.
(32:14):
You know, because I tellclients all the time, right,
like you know, saying I can'tsee the forest for the trees.
Well, I can't even see thetrees because I'm so far in the
weeds in this that I don't evenknow I'm in the trees or the
forest Right.
So get out of the weeds,understand what level you should
be operating at, where youshould be, and get in the fight.
Speaker 1 (32:33):
Yeah, absolutely man.
Debt is one of the big thingsthat is impacting.
It kills yeah, it's man, andguys don't realize how fast it
can get out of control.
And then the shame, the guiltcomes in and it's like fuck dude
.
Speaker 2 (32:49):
So what do we do?
Right, it's anotherconversation.
I have too many green berets.
Sorry to interrupt you.
No, no, go ahead.
When we're upset, when we'restressed, what do we do?
We self-medicate.
And then we get drunk or webinge food or we go to the gym
too much and we self-medicate atthe cost of the relationships
and more right, love throughrelationships and more right.
And then, when we drink toomuch, we quit working out.
(33:09):
We quit working out, we get fat.
When we get fat, our wivesaren't attracted to us, so we
have less loving and we're notdoing anything else.
Now we're grumpy and going backto what we started the
conversation with right.
If we're grumpy, the worldknows we are grumpy because
we're not getting what we thinkwe should be getting.
So here's the deal, man likecut it out.
Not getting what we think weshould be getting.
(33:31):
So here's the deal, man Cut itout.
Find out what's driving all ofthis.
Quit self-medicating, quitdoing the stupid things.
Have the conversation.
There's a stat that's thrown inproject management training.
That's equally applicable toveteran suicide, if not worse,
and it's 35% of projects aroundthe globe fail through lack of
communication.
Think of how many veteransuicides could be prevented if
somebody has picked up the phoneand said brother, I'm hurting
(33:52):
man, this sucks, and I'm in debtand I'm broke, and instead we
just hide it and we internalizeit and then all of a sudden it's
the dam.
We think we're the Dutch boy,right, we put all the fingers in
the hole, but at the end of thedam just erupts and it's over.
Speaker 1 (34:07):
It's so preventable if we just communicate yeah,
that's uh honestly one of thethings that we really shitty at
when we get on the outsidecommunication.
Speaker 2 (34:16):
Yeah I mean we're busy, right, I laugh all the
time I have.
I tell everybody that comes tomy courses, right, like I save
you as a contact in my phone.
There's a reason.
I asked upon enrollment foryour cell phone number so I know
denny cavio is calling.
Oh, oh, hey, danny, how's itgoing?
Brother, you know good to hearfrom you.
And so what happens is peoplecall me and they go hey man,
thanks for taking my call.
I know you're busy.
I'm like sure, no problem,what's up?
(34:37):
Well, I know you're busy, sothanks for taking my call.
I'm like, I know I have OCD,but I'm not like compulsive to
pick up my phone.
I could have hit decline if Iwas busy.
I could have hit auto respondwith text, and yet I'm saying
(34:59):
what's up?
How can I help?
How are you doing so?
Quit telling me how busy I amand just us have a conversation.
It drives me insane.
I'm not that busy drives meinsane.
Speaker 1 (35:12):
I'm not that busy.
I built a life to where I canhelp people because I want to
help people.
Yeah, it's true, man, we we endup like that, that, that that
scenario happens all thefrigging time.
Just embrace that.
The moment's happening, bepresent.
They answered a phone call.
Engage in conversation.
Stop trying to tell the worldthat you're not worthy.
That's one of the hardestthings to try to convince people
(35:32):
.
Speaker 2 (35:34):
Again.
Oh man, it's so problematic,we're our own worst enemies in
SF.
Man, I'll get people who get onmy calendar and talk about a
project management course andI'll start the conversation and
go hey brother, good to see you,where are you, what's going on?
And they'll go yeah man, I'mgood and I'm like how's life?
Uh, it's great, doesn't soundgreat, but my dog just died.
I'm like why did you not cancelthis meeting?
(35:56):
Then, like you're clearlyhurting.
And now I'm gonna say like, oh,that sucks.
And here's my project, magichorse, and it's only x dollars,
right, like why didn't youcancel this?
Call I love dogs.
my dog just sleep right overthere, right like'm going to
commiserate with you, and yet wethink that we just have to be
these stoic, barrel-chestedfreedom fighters throughout.
(36:17):
Like my wife left me, my dogdied, my kid's sick in the
hospital.
Like why are you calling meabout a project management force
?
Like go be with them.
Speaker 1 (36:25):
Stop it.
We're our own worst enemies.
Man, like it's so true, man, itis so freaking true and it's
part of it.
We have this mentality that wecan't say no or we.
We cannot just walk back andjust explain a human situation
like no, the mission is going tocontinue, the mission is going
to move on like life's not amission 24 7 life's life.
You're out of the military,you're no longer in beret hate
(36:46):
to break it to you.
You're now.
You're now transitioning intothe civilian sector.
Understand that you can callpeople and explain to them a
circumstance, a situation that'sinvolved.
Speaker 2 (36:54):
You work for a company that's worth $100
million.
You're not integral to themission, right, like you know.
I mean the mission, I get itLike you're going to.
Yeah, you're not.
The hardest lesson for me andthis sounds stupid the hardest
lesson for me and this soundsstupid was realizing that fifth
group was going to keep rollingon without me.
I mean, that's the hardest pillto swallow, brother, right?
(37:15):
Because you're not just fifthgroup, but my team was going to
go on without me, fairlyseamlessly, by the way, right,
they're pretty good at bringingnew people in, so you're.
But we think that we have to beJohnny Rambo and do these like
big quests and missions.
To do that, I'm like, dude,baby.
Step it Like get your businessplan established.
(37:38):
And no, I'm not talking this inthe book, a 50 page behemoth of
an academic paper that allyou're going to do is waste
hours and hours and days andweeks of your life writing it.
To crumple it up, because yourcustomer has a vote and your
competitors also have a vote.
Get it to two to three pages ofyour clear vision of what you
want to do.
Get your priorities straight,get your mindset straight.
Understand it's a fight.
(37:58):
Bring your team together, buildyour product, make money, make
sales, scale, understand thatyou're going to get ambushed and
how to get off the X.
And these are all chapters inthe book, right?
So if I read you the 15chapters without being annoying,
welcome to the fight.
Get mindset, get your headright or get out.
Mission planning 101, gearcheck, targeting the team room,
(38:20):
sops and battle rhythm, reconand intel.
Execute aggressively, adaptrelentlessly.
Dealing with ambushes money isthe objective, know when to call
for fire, lessons from theA-team, scaling the right way
and your exit strategy.
So that's the 15 chapters andthere's six appendices as well
in the Green Beret's Guide toStarting a Business.
(38:41):
If you're interested in any ofthat stuff, like to give a copy?
I'd love to and I'll send you acopy for free.
Man't, don't buy it.
Yeah, I'll get you, yeah yeah,send you one.
Speaker 1 (38:49):
I'll take that.
I'll take that as a win freebook coming my way and the
official launch and it's, uh,july, right, july 4th, july 4th,
yeah, it's coming up.
So it's coming right around thecorner.
Heck, yeah well scott I I can'tthank you enough for coming on
the show.
Thank you so much for whatyou're doing and staying in the
fight and helping our nextgeneration of guys, brother.
Speaker 2 (39:07):
I love your mission, man.
I love what you're doing, sowhatever I can do to help, let
me know.
Speaker 1 (39:10):
Hell yeah, like I was about to tell you guys
listening like, share, subscribe, pass this on to anybody, it
doesn't matter if they're agreen beret or not a green beret
, just pass it on.
Share the show.
Do us a favor, uh, go to theepisode, buy this book and
support it, and if you couldsupport me, I'd greatly
appreciate it.
Head on over to Spotify, applepodcast or YouTube live as a
(39:32):
like comment something you canactually text me right now.
If you're on Spotify, go to theepisode.
Right there in the littleleft-hand side there's a little
button says send a text message.
Speaker 2 (39:41):
Uh, I forget what I put on there.
Yeah, you can text me.
Speaker 1 (39:43):
Yeah, let me know what you think of the shows
anytime you're listening it's anawesome new feature that I love
because it gives me thefeedback from you guys what you
want to hear, who you want tohave on the show, and if I can
make it happen, I will don'tthink I won't reach out to rick
flair or steven seagal.
Speaker 2 (40:00):
I actually did that the other day.
Big badasses on man.
So I'm humbled to be, I'mhumbled to be on, bro, everybody
and anybody.
Speaker 1 (40:07):
I will bring you on the show because I think that
this is the most important thingthat we can have these days.
You should be on, sean Ryan.
Speaker 2 (40:13):
Whoever is listening to this?
You should be on the Sean Ryanshow plugging this.
This is a small world.
He was a CEO, so I know we allhave access to people.
It's a small world, bro.
It's a small world.
Speaker 1 (40:23):
On the Sean Ryan show .
I'd love to have Sean on theshow to talk about, you know,
not not just the high speedstuff, but life and everything
that we're doing, because that'sthe important thing that we
need to do more of Just talk,just engage with each other,
because right now we are still avery divided nation and, man,
we just need to understand we'reall human beings.
So, Scott, thank you for beinghere and to all y'all tuning in.
Speaker 2 (40:45):
thank you for being here, yes.
Speaker 1 (40:46):
Thank you and, and to all y'all tuning in, thank you
for being here.
Yes, thank you, and God blessyou and everybody listening, and
we'll see y'all next time.
Until then, take care.
Thanks for tuning in and don'tforget to like, follow, share,
subscribe and review us on yourfavorite podcast platform.
If you want to support us, headon over to buymeacoffeecom
forward slash SecHawk podcastand buy us a coffee.
Connect with us on Instagram Xor TikTok and share your
(41:09):
thoughts or questions abouttoday's episode.
You can also visitsecurityhallcom for exclusive
content, resources and updates.
And remember we get throughthis together.
If you're still listening, theepisode's over.
Yeah, there's no more Tune intomorrow or next week.
Thank you.
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