Security Revenue Live
Formally GTM News. Security Revenue LIVE is a live show for cybersecurity technology & service companies on how to go to market—what’s working, what’s not, and what to do about it. From partnerships to pipeline to post-sales. Subscribe to join us live. Join us live at securityrevenuelive.com
Episodes
Join Taylor Wells, Tony Kelly, and Justin Bauer on this insightful episode of Security Revenue LIVE as they dive deep into the evolving role of sales engineers in the cybersecurity space. Discover why sales engineers are key to connecting the dots between technical solutions and real business outcomes, and how they can advocate for customers while influencing product development, marketing, and customer success across the organizat...
Customer Success sits at the center of cybersecurity go-to-market growth. Joy Aaring, David Tirazona, and Julie Giannini share real-world strategies for transforming CS from a post-sales function into a true driver of revenue, expansion, and advocacy.
Learn how top teams accelerate time to value, strengthen customer relationships, and build authentic advocacy — even in a market where privacy is paramount.
Unlocking the growth potential of OEM partnerships in cybersecurity. In this episode Taylor Wells sits down with Michael Niswender, and Raja Chokalingam to break down everything you need to know about OEM strategies—from building trust and finding the right partners, to structuring deals that work for startups and established players alike.
Whether you're exploring embedded solutions or looking for practical GTM tips, you'l...
Selling cybersecurity into the public sector is unlike any other market. Procurement cycles are long, regulations change constantly, and credibility often outweighs innovation.
In this episode host Taylor Wells speaks with Jordan Burris, Head of Public Sector at Socure . They discuss:
Key differences between public sector and commercial sales
Why trust and mission alignment matter most
How to show value before a contract is signed
C...
Tune in to the latest Security Revenue LIVE, where we dive deep into the world of sales enablement in cybersecurity. Host Taylor Wells is joined by industry leaders Rich Weimer (Yubico), Ivan Malia (StrongDM), and Joe Toole (Darktrace) as they discuss:
What really sets cybersecurity sales apart from other industries
How to equip your team to build trust and win complex deals
The art of blending technical depth with value-driven st...
This week on Security Revenue LIVE, Taylor Wells is joined by Jabari Norton (Edge Delta) and Aaron Petterick (Zero Networks) for a deep dive into the evolving world of channel partnerships in cybersecurity. Tune in as they share:
How partnership strategies have shifted with the explosion of AI and shifts in financial markets
Why MSPs and MSSPs are more crucial than ever for scaling your go-to-market strategy
Insights on enabling a...
On this episode of Security Revenue LIVE, host Taylor Wells is joined by an all-star panel of cybersecurity marketing leaders: Steve Garrison (Stellar Cyber), May (Jericho Security), Aviv Cohen (Pantera), and Isabel (The Cyber Canon). Together, they dive deep into the ins and outs of marketing leadership for cybersecurity companies in today's rapidly changing landscape.
The conversation kicks off with a candid discussion on ...
The Security Revenue Live Show by the Cyber GTM Alliance gathered top sales leaders in cybersecurity for a candid discussion about the evolving landscape of sales leadership, pipeline generation, AI’s limits, and how to keep revenue growing in a crowded, competitive market. Hosted by Taylor, with panelists Jessica Crytzer (CRO, LimaCharlie), Colin Brissey (VP of Sales, Eclipsium), and Lucas Hathaway (CRO, Rivial Data Security), the...
On this episode of Security Revenue LIVE, host Taylor Wells welcomes three powerhouse guests from the cybersecurity world: Carolyn Duby (Field CTO, Cloudera), Brian Contos (Field CISO, Mitiga), and Matt (COO, Serby; former Chief Trust Officer). Together, they dive deep into the critical and evolving role of peer-to-peer go-to-market (GTM) strategies in cybersecurity—a tactic the industry has refined for decades.
The roundtable explo...
On this episode of Security Revenue LIVE, host Taylor Wells (CEO and founder of the Cyber GTM Alliance) sits down with Anshuman Sharman from Verizon’s Threat Research Advisory Center (VTRACK) for an in-depth analysis of the latest Verizon Data Breach Investigation Report (DBIR). Together, they break down what has changed in cybersecurity threats over the past year and what these trends mean for go-to-market leaders—including CROs, ...
Welcome to another episode of Security Revenue LIVE, brought to you by the Cyber GTM Alliance community. In this session, Taylor Wells—fractional demand generation consultant and community founder—shares his hard-earned insights from over a decade in the trenches of cybersecurity B2B demand gen. If you’re looking to crack the code on booking more meetings, increasing ARR, and driving meaningful demand for your cybersecurity company...
Unlock insights from industry leaders on the future of cybersecurity partnerships. In this dynamic roundtable, experts from partner marketing, partnerships, and the analyst side break down trends, pitfalls, and strategies for success—covering everything from channel marketing to API integrations, AI’s role, and the realities of building a strategic partner ecosystem in today’s ever-evolving cyber landscape.
What do vibe marketing, GTM engineering, cybersecurity, Kendrick Lamar and Selfless Advantage all have in common?
Listen to my conversation with Nick Sal on the Vibe To Vision podcast.
Thanks Nick for having me on!
Head over to TaylorWells dot com to watch the full convo.
Every month, I'll be breaking down different demand gen tactics & strategies. In November, I'll dive deep into how I use AI to accelerate my demand gen efforts: Every day, a new AI tool is released. Some are great, and some are just plain bad. In this lightning-fast session, Taylor Wells (4x B2B Demand Gen Leader) will take you behind the scenes and show you how he uses AI.
Many will say you need to build a personal brand or send a million messages on Linkedin. I'm afraid I have to disagree. I've found thoughtful and scalable ways to leverage LinkedIn to grow your business, resulting in millions of dollars generated. Join me in this quick overview of what options are available to you.
In addition to checking out my new website (TaylorWells.com), join me as I continue my Demand Gen Series and share how I’m leveraging event marketing in my business and across the organizations I work with. What you'll learn:5 Strategic Ways To Leverage Virtual EventsVirtual events are common but exceptional experiences are rare. Learn 5 ways to uplevel your virtual event strategy.3 Steps To Achieve A Higher ROI In-Person Event...
For B2B marketers, it’s pretty obvious. Leveraging social proof, word of mouth, and other customer advocacy to grow your customer base is essential. Not only do all your other campaigns require social proof and see a lift in performance, but customer advocacy programs can generate net new revenue in and of themselves. This is why investing in customer advocacy in 2025 is so important.
Is your sales team struggling to generate enough opportunities? I'm partnering with Maven Learning to provide for the first time insights into the 4 ways you can generate demand for your B2B product or service. Walk away with fresh insights into what is working right now to generate efficient demand for your B2B product or service.
Check out my upcoming live cohort-based course here: https://maven.com/taylor-wells/b2bdemandgenerat...
Generating consistent demand and a steady flow of sales opportunities is one of the biggest challenges facing B2B companies today. With over 14 competitors vying for your prospects' attention and people being inundated by over 5,000 ads per day, it's never been harder to cut through the noise. However, by leveraging an innovative "Selfless Advantage" approach to go-to-market, you can build real trust and relations...
I had the pleasure of being a guest on the “GTM Cheat Code Podcast” to discuss partnerships and partnership-led growth strategies for early-stage startups. On the episode, I share perspectives from my experience advising startups on how to build successful partnerships. We covered: - Different types of partnerships beyond referral fees (co-marketing, co-selling, channels, etc) - The importance of focusing first on customer impac...
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