SEEing Change in Marketing and Behavioral Science with Special Guest Leslie Zane

We are thrilled to welcome Leslie Zane, to this episode of SEE Change. Zane is the President and Founder of Triggers® Brand Consulting ® and Author of the acclaimed book, 'The Power of Instinct.  Zane is an award-winning marketer, a TEDx speaker, and a leading authority on leveraging the instinctive mind to boost brand and business growth.  

Zane’s ideas about behavioral science and marketing were dismissed early on but she didn't let that stop her. In 1995 she founded Triggers®, the first brand consulting firm rooted in behavioral science and, together with her team, cracked the code on accelerating brand growth.  Join Annie for a fascinating conversation on Zane's groundbreaking book and how it challenges conventional wisdom in business and brand building. Zane says the old rules were based on the premise that the conscious mind drives decisions. But now that we know the unconscious mind is king, it’s time for a new rulebook – one that works with the mind instead of against it. 

Leslie Zane is an award-winning marketer, a TEDx speaker, and a leading authority on leveraging the instinctive mind to boost brand and business growth. Like many trailblazers, her innovative ideas faced skepticism in the early days. In 1995, she established Triggers®, the first brand consulting firm grounded in behavioral science, and, along with her team, successfully unlocked the secrets to accelerating brand growth.

Over the past 25 years, her firm has generated more than $25 billion in incremental revenue growth for Fortune 100 clients.

Zane's impressive background includes education from Yale, Harvard Business School, and professional experience with Bain & Company and P&G. She has received accolades such as the Congressional Women of Distinction and the Ogilvy Award. Her insights and work have been featured in prestigious publications, including Knowledge@Wharton, Harvard Business Review, the World Economic Forum, and Newsweek, among others.

R. Seelaus & Co., Inc. was founded in 1984 by Richard Seelaus, originally as a municipal bond broker-dealer. The firm has since become a certified women's business enterprise ("WBE") and has grown into a full-service financial firm that is mission driven in its commitment to creating more opportunities for women in the financial services. R. Seelaus & Co., Inc. and its subsidiaries offer investment advisory, asset management, capital markets, brokerage, fixed income and equity trading, institutional sales, leveraged finance and insurance services. The R. Seelaus & Co., LLC subsidiary is a broker dealer registered with the SEC and member of FINRA, and the subsidiary Seelaus Asset Management, LLC, is an SEC Registered Investment Advisor ("RIA"). With various fixed income trading desks and more than seventy professionals, both entities serve individuals, families, public and private companies, non-profit organizations, and institutional investors. The firm has offices in NJ, CT, New Jersey, Connecticut, Illinois, South Carolina, and Massachusetts.

For more information about R. Seelaus & Co., and its subsidiaries visit www.rseelaus.com