95: Peetachai Dejkraisak - Creating new opportunities

This weeks guest is based in one of my favourite countries in the world, Bangkok Thailand. Peetachai Dejkraisak or more simply known as Niel is the co-founder and CEO of Jasberry a sustainable social enterprise that seeks to solve some of the worlds most pressing issues. The jasberry rice is a superfood which delivers high nutrition, is farmed sustainably and organically and is helping to lift the ordinary rice farmers of South east Asia out of poverty. 

Niel has a degree in Environmental engineering and an MBA and by combining these he and his co-founder have developed a model that is changing the lives of thousands of people, giving them dignity, pride and rebuilding communities.

What struck me most about Niel from our conversation was his empathy, humility and strong desire to change the status quo. He shares some incredible stories about the changes he has seen in the small holder farmers that he works with, about the personal journey he is on and where he is heading. I left our conversation feeling inspired and hopeful knowing that there are people like Niel dedicating themselves to improving the lives of others in a way that for me demonstrates a great model for the people planet profit paradigm, enjoy.