Declutter Your Life: Sarah Mueller's Secrets to Less Stuff, More Life

Are you ready to unleash the incredible freedom of letting go of what's holding you back? In this episode of Seek Go Create, host Tim Winders is joined by Sarah Mueller, founder of the Decluttering Club, to explore how letting go of physical and mental clutter can transform your life. Discover Sarah's impactful strategies that have helped thousands simplify their lives, embrace what's truly important, and find peace without the overwhelm. Whether you're looking to tidy up your home or clear the mental fog, this conversation dives deep into achieving "less stuff and more life." Tune in and start decluttering your way to a more focused, joyful existence.

"Physical clutter is always intertwined with what's going on inside our heads." - Sarah Mueller

Access all show and episode resources HERE

About Our Guest:

Sarah Mueller is a dynamic entrepreneur and founder of the Decluttering Club, a thriving community dedicated to helping individuals transform their lives by simplifying their spaces. With a background in business from the prestigious Wharton School at the University of Pennsylvania and extensive experience in corporate and entrepreneurial ventures, Sarah has honed her expertise in decluttering, psychology, and marketing. She has successfully guided thousands in overcoming clutter-related challenges, empowering them to focus on what truly matters. Sarah's unique approach combines practical strategies with a deep understanding of mindset, making her a sought-after speaker and coach in the realm of decluttering and organization.

Reasons to Listen:

1. Unique Business Evolution: Discover how Sarah Mueller transformed a simple decluttering blog into a thriving membership model business, serving thousands and generating significant revenue. Her journey is filled with insights that could inspire entrepreneurs looking to scale.
2. Decluttering Beyond Stuff: Learn about the emotional and mindset aspects of clutter beyond the mere accumulation of physical items. Sarah explains how mental and emotional decluttering can lead to significant life improvements.
3. Mindset Mastery: Sarah shares how embracing mistakes and shedding judgment can lead to freedom and success. Anyone struggling with being too hard on themselves will find her perspective refreshing and liberating.

Episode Resources & Action Steps:

Resources Mentioned:

1. The Decluttering Club Website: Sarah Mueller's platform where she helps people declutter their lives and homes. You can find resources and training to help you get started on your decluttering journey. Visit thedeclutteringclub.com for more information.
2. Social Media Channels: Sarah mentioned that she is quite active on social media and uses it as a primary way to engage with her audience. You can follow The Decluttering Club on Instagram, Facebook, and YouTube to stay updated and find inspiration.
3. Free Decluttering Challenges: Available through The Decluttering Club's website, these challenges are designed to help you start decluttering with just ten minutes a day. It's a practical way to dip your toes into the process and see real results.

Action Steps:

1. Start with a Small Area: Implement the "kitchen zero" concept Sarah mentioned. Begin by choosing one or two tasks you can commit to doing every day in your kitchen. This...

Episode Transcript

(00:00):
I am such a huge fan of making mistakes.

(00:02):
Like I talk about this all the time.
what is so bad about being wrong, right?
Like, what if you're wrong?
Like, what if you wereokay with being wrong?
There is incredible freedom.
Incredible freedom right now.
We don't have to defend ourselves.
We don't have to fight.
We don't have to, wedon't have to be right?

(00:32):
How can decluttering not justyour home, but your life, lead
to greater peace and focus?
Welcome to this episode of Seek GoCreate, where we're joined by Sarah
Mueller, founder of the Decluttering Club.
Sarah has transformed the livesof hundreds of thousands by
teaching them how to let go ofclutter without the overwhelm.
Today she's here to share hereffective decluttering strategies

(00:55):
and discuss how she leads andruns her successful business.
Join us as we explore practical tipsand inspiring insights on living a
life with Less stuff and more life.
Sarah, welcome to Seat Go Create.
Thank you so much for that intro.
Yeah, I think you thinkwe could cover all that.
Think we could get to that.

(01:15):
Totally, absolutely.
I love the decluttering conversation.
When we first met a month orso back, we talked about it.
We'll get to that.
let me jump in on my first questionhere and, get things started.
Either deep or light,depending on how we do.
I'm gonna give you a choice.
Answer the question, what doyou do, kind of the standard
icebreaker or slightly deeper.

(01:38):
Who are you, which onedo you want to answer?
And go ahead and just answer it,
pick it, and go.
I think I'm gonna go.
with the first question.
what do I do?
that's just such a, good at that question.
and the answer is I help, one ofthe answers is that I help women
with messy homes learn how to letgo, So they have time to focus

(01:58):
on what matters most to them,
Our motto is less stuffand more life, right?
we're not into minimalism.
Although if you are, that's amazing.
But, that's not what we're about.
We are just about helping people tolet go of the burdens they don't.
Sometimes they don't even know they'recaring, but they let go of the burdens
and then life gets easier, and thenthey can do the things that they want

(02:20):
to do that they are called to do.
but you can't do that if you aredrowning in clutter, whether that's
like mental clutter, physical clutter,you know, like limiting beliefs.
There's all kinds of directionswe can take it, but that's what
we do in a nutshell, right?
we tackle the physical stuff, but alsoit's always intertwined with what's

(02:40):
going on inside our heads because wecannot declutter our physical spaces
if we do not clean up our minds.
So those are both very important.
That's cool.
On my notes here, I wrote down mindset,we'll get to that in just a second,
but you said this is one of theanswers that you give for what you do.
Mm-hmm.
what might be another one orsome of the answers that you

(03:02):
would give for what you do.
Well, you know, it dependson who I'm talking to really.
sometimes I say I'm a life coach.
Sometimes I say I'm a marketer, right?
Because I love, why do peopledo the things that they do?
Why do I do the things that I do?
And that is all psychology and marketing.
And if I can understand that, thenI can help my customers, I can help

(03:24):
them change and solve their problems.
I can solve my problems, right?
so marketing and psychologyand neuroscience is also a
really big passion of mine.
It's really intertwined in my work.
And what else?
Business owner, right?
I do like, that's a, reallystrong, identity for me as well.
So again, kind of dependson who I'm talking to.

(03:45):
I like that.
Now, one of the things you mentionedin the previous, what you do is,
you said that you work with thedecluttering, but you were very
specific that it was for women
Mm-hmm.
e either tell me why or why isit important just for women?
Are you excluding men?
Do men not need it?

(04:06):
Tell me more.
my gosh.
It's hilarious because peopleget really mad at me, right?
They're like, what about the men?
Is this only a women's thing?
And I'm like, no, no, no, no.
But my heart is for women.
And this is, I feel like the,obviously, I mean, these are
huge generalizations, right?

(04:26):
But, in general, like we,women have different issues
running clutter than men do.
Do we exclude men?
No, we don't.
We do have some men inthe decluttering Club.
They are working hard.
We love them.
They are welcome.
but I'm specifically talking to womenbecause I feel like we, you know, we
have been raised, we have differentprogramming than men do in general, right?

(04:48):
Like, we're generalizing here.
So that's why we talk to women.
that's why I say that, because I feellike the issues are a bit different.
So that's why we go there.
However, everybody's welcome.
Well, I do think that there are,I mean, listen, the people that
say there's no difference betweenmen and women are going, come on.
Really?
but we do have to be carefulgeneralizing because there's some.

(05:12):
Variations.
You know, people joke all the timeabout Oh yeah, you know, if you're in a
household, I'm sure that the woman doesthe laundry and the woman does the dishes.
No, I do all of that in our household.
So, and my wife would tell you,this is kind of an interesting,
kinda get started to a moredeeper conversation about clutter.

(05:36):
I am much more the neater,tidier, everything has a place.
I love to get rid of stuff.
We live in an rv, come on.
my wife accumulates alittle bit more than I do.
And so there are some differences and all.
of course.
Right?
I mean, you know, there's, there's somewomen who are incredibly neat and tidy and

(05:57):
they are orderly and they don't need me.
there are some men that are neat and tidyit just like I am talking to the subset of
people who fit kind of that demographic.
But,
Right.
never know where we end up.
Sure.
I think,
you may have a declutteredhouse, but, your mind is a mess,
you're really struggling there.

(06:18):
So, we do have some, different topics thatwe do cover beyond just the kind of the
initial, decluttering your stuff type of
But before we kind of dive inand maybe start really doing some
things with the decluttering, whatwould you say is your superpower?
you mentioned a couple things earlier.

(06:38):
Obviously you've got a club that'sdecluttering and I think that's
something that we discussed.
you're good at it, but you also justmentioned the marketing and all that.
Mm-hmm.
You actually spoke with a little bit of adifferent tone when you talked about that,
hmm.
Mm-hmm.
but what is your superpower?
what is that thing that youwere really created for?
Oh, I love that question.

(06:59):
I think my superpower is listeningto people without judgment, right?
And so I think it's two things,and they're both super important.
I can listen to people, people tell metheir life stories all the time, right?
So I can listen without judgment I'm ableto explain things in new ways to people.
You know, if you come with a problem, youthink, well, this is just the problem.

(07:20):
But if we can restate the problem,if I can explain a problem to you
in a different way, then it's goingto, uncover a solution to you.
So I think that those two things havereally allowed me to reach people and
help them in a unique way, becauseI can give them steps, I can give
them solutions that they can actionon, and they don't feel judged.

(07:43):
So I think it's thosetwo things, hand in hand.
I think that word withoutjudgment, the two words I guess,
I think it's so important,especially with your community.
I think we talked aboutthis the first time we met.
I was intrigued, super intrigued.
That's one of the reasonswe continue to talk.
'cause I just am so intriguedwith all that you're doing.

(08:05):
And I, being someone who is like,super into, not minimalism, but
I just, I don't like accumulatingstuff and all that kinda stuff.
I, I could see how if I were tryingto run that group, I'd be judging.
I would be, so, Iadmire, I mean, it, it's.
Because I'm guessing you probably don'thave much of a life of clutter, do you?

(08:31):
I used to though,
Okay.
I can
relate.
Hmm.
yeah, I can relate
I.
to be overwhelmed, right?
And I.
mean, I still get over, like humanbeings get overwhelmed, right?
So that's not, that'snot unique to clutter.
But um, yeah, I definitely, I can relate.
And also again.

(08:52):
One of the things that we teachin the decluttering club is
that you're not your stuff.
So maybe you do have a kitchen thatyou know has seen better days, right?
And, you know, could use some work.
I understand that doesn't meanthat you are a horrible person.
It doesn't mean you're a failure asa person, as a wife, as a mother,
as a parent, whatever, right?
Like it doesn't, and I think thatgets a little bit back to, you know,

(09:14):
seeing things differently I know,oh, it, isn't your failure, this
is because of your A DHD or yourperfectionism or your overwhelm, right?
So it's a completely differentcause like people attribute their
struggles to the wrong things.
And if you don't have theattribution right, then.

(09:34):
not gonna be able to solve the problem.
So I think that's kind of anice way to look at it, right?
I'm like, oh, I don't need to judge youbecause I know that, this isn't about you.
I mean, it is, and it isn't,
Now, it doesn't mean that Iwould wanna live in that house.
Probably not.
But I don't need to, like, I canhelp someone, you know, I can hold
space for them without, judging them.

(09:57):
And also have differentstandards for myself, right?
Hmm.
that's really important.
Yeah, so one of the things that Iconvinced my wife of at one point in our
lives was that the problem is drawers.
That if we didn't have anydrawers, we would be able to
not accumulate and have clutter.
I'm sure you know how that worked out.

(10:18):
It worked out.
We actually, we were in an apartment.
We were at bible school.
We were up in the mountains of Colorado.
We were there for three years and wenever had any drawers in our bedroom.
We only had the fixed drawersthat were in the kitchen
out for you then?
Did that solve, did
Sarah, here's the deal.
Maybe it eliminated clutter.

(10:39):
Was it good for my relationship with mybeautiful bride of 30 something years?
I'm not so sure.
You know, it might've beenlike I won the battle, but lost
the bigger war or something.
Mm-hmm.
Well, one of the things that,people have heard this, and I
think I shared this with you.
we were at one point in a big oldhome, bunch of stuff, lost all of that,

(11:00):
traveled around with just basicallyalmost a backpack and a duffle bag.
Went to Australia and New Zealand, and oneof the things we did learn, this is kind
of interesting, you think your stuff is soimportant, but there's stuff everywhere.
Mm-hmm.
We were never at a loss for clothing.

(11:22):
Hmm.
For furniture when we moved inplaces or, I mean, there was stuff.
There's stuff everywhere.
All over this world, right?
Absolutely.
I love that.
That's so true.
But we forget, we're like, oh no,I'm not gonna have anything to wear.
Like, that's literally what our brainssay when it's the most ridiculous thing,

(11:43):
nobody, nobody's walking around naked,So I don't think that's actually gonna
happen, but yet we're worried about it.
I know we were, I remember one quick storythen I want to, I want to define clutter.
We're, we're about todefine what clutter is.
We were flying fromAustralia to New Zealand.
it was warm in Australia.
It was gonna be cold in New Zealand.
I didn't have a coat.

(12:04):
My wife had sort of a coat.
I was talking to the gal in the airplane.
I said, you know, where's like a, y'allhave like a Walmart ish or something like
that, that I could go in New Zealand?
He goes, eh, there's some places.
I said, I, I really need to get a coat.
And he just looked over at me, he says.
I got one for you.
And I knew where he was.
He had already said wherehe was in New Zealand.
I said, oh, okay.
I said, yeah, we'll bethere within a month or so.

(12:26):
Maybe we can stop in and have dinner.
He goes, no.
He goes, I've got the coat now for you.
I said, where is it?
And he pointed to the bin up abovein the airplane and we got up off
the plane and he handed me a flightjacket that his son had just given him.
So I'm walking around with like theNavy or something, flight jacket.
People kept thinking I was in like theAir Force it kind of goes to my point

(12:46):
that I believe stuff's out there for us
when you needed It
It did.
It absolutely did.
And we were, you know, listen,from a financial standpoint, we
were less than broke at the time.
So it was a real blessing in so many ways.
But
so cool.
let's define what is clutter,because I think it might mean some

(13:07):
different things to different people.
Well, I love this.
Absolutely, right?
Like, I think you say clutter andpeople immediately feel judged.
I imagine this happens for you.
If you tell people you got rid ofeverything and you live in an rv, they,
think, oh, you don't wanna see my house.
they automatically feel judged.
But, you know, my definition of clutteris just anything that is in your

(13:28):
possession that isn't serving you.
Mm-hmm.
So if you love all that stuffin those drawers, right?
And you know what's in there, right?
That's the caveat.
You can't just be like, I loveall my stuff because you probably
don't know what you have unlessyou've taken a look, right?
But if, if you are on board withkeeping it, then it's actually not

(13:49):
clutter like, as far as I'm concerned.
anything that is in your possessionthat isn't serving you right, and
you get to decide what's servingyou, it could be serving you because
you know it's a special memory.
or you, you know, you're keeping it forlike, quote unquote insurance purposes.
You might need it, right?
Like, if you truly believe that, thenit's actually not clutter, right?

(14:10):
But those things that you're keepingbecause, you know, you're afraid to let
them go, or you haven't looked in thebox and you moved it 10 years ago and
you know all of that, that is clutter.
It's in your way.
you keep cursing it when you trip over it.
That's clutter.
So
my wife hates when I tell the story ofhelping her mother move multiple times.

(14:30):
We helped her move and I movedboxes that had garage sale on them
so many times they, they were a boxthat had garage sale, but we, we moved
them and moved them and moved them.
What are,
Mm-hmm.
let's, I think it's important 'causethere is the physical of this, I
mean, it's just the walking into aroom or a place, a space and going,

(14:53):
there's a lot here
Mm-hmm.
but that's relative though.
I mean, for some people it might.
Be okay to have a lot there.
And some people may not,
may not want drawers.
Um,
Mm-hmm.
but what, talk about, I don't knowif the emotional is what we should
talk about first or the mindset,
Mm-hmm.
I really do, and I have, this is kind oftough for me and I'm almost looking for

(15:17):
you to educate me a little bit because I'mfairly harsh in this area and maybe judgy.
And so I would love to understandmore of the emotion and the
mindset that people go through thatare going through this process.
That people that are holdingonto things that aren't
Yes,
is that what

(15:37):
yes.
thinking?
or they've accumulated them,
Mm-hmm.
now they're going, okay, there's an issue
that needs to be dealt with.
Yeah.
I think it really, most of it, not allof it, but a big component is just fear.
You know?
it's fear.
It's fear that I might need it.
It is fear that I'm gonna miss it.

(15:59):
fear that, you know, this belongedto somebody and they're gone.
This is all I have left from them,I just can't bear to let that go.
Even though I don't look at it and Ican't find it, and you know, I have,
you know, like it's just all fear.
there's other reasons too, right?
Like, so some people may have grownup, not having enough, or their

(16:20):
parents or grandparents were in thedepression, so they were taught,
you know, we don't waste stuff.
Like we keep this stuff, we'regonna like, we wanna be prepared.
And so they are living in, you know,they're acting like it's 1945 or 19,
you know, 29, but they live in 2025where we can order with one click

(16:44):
things are kind of cheap, right?
Clothing is like fast fashion,like you can get whatever you want.
So these two things create thisperfect storm of a lot of stuff.
which does is not conducive.
So, so those are kind of someof the things that are going on.
Um, those are like the main issues, right?
And then you get, you add in, let's sayoverwhelm, you add in anxiety, which I

(17:06):
believe is at an all time high right now.
Uh, you add in a DHD, sopeople wanna clean up, right?
They wanna let go of stuff, Theyhave no idea where to start,
and then they're kind of frozen.
They're, you know, they'relike, I don't wanna do this.
Right?
And they get distracted and, youknow, the clutter is distracting,
so it's like, it gets compounded.

(17:27):
So that is a factor too.
Um, and so all of these thingstogether kind of make it really
hard for someone to, um, youknow, to reverse the, the trend.
And, you know, with clutter, Ibelieve that it's, you're either,
either actively maintaining anddecluttering, or you are or you're not.

(17:48):
And if you are not, then you areaccumulating, Which is only going
to, you know, make things look worse.
Yeah, I, that's actually, uh,exactly what I was about to ask.
It was a theory that I have that, thatmost of our society culture, first world,
especially marketing and all the business,they are pressing accumulation on us.

(18:14):
Mm-hmm.
And so
of course.
doing nothing or just staying static.
Is probably not an option because ifyou're not working at pushing back some
of that accumulation, it is going to
Mm-hmm.
accumulating.
Ha have you, so, soyou could address that.

(18:35):
But I also wanna ask, have youever looked at the history of this?
Is this a newer thing?
Like the last a hundred, 150 years?
It, has it been around, you know,2000 years since Jesus was here?
You know, did the, you know, did,uh, did the Nation of Israel, they

(18:56):
carried a bunch of stuff out of Egypt.
Maybe they, you know what I mean?
What, what is this a,uh, is this a new thing?
Is this, is this a modern culture thing?
Yeah.
Um, so I, this is just myopinion, but I do believe this is
probably the last a hundred, 120
Hmm.
right?
Because

(19:17):
a hundred years ago, 150 years ago, peoplewould have just like, just a handful of.
Outfits of clothing, right?
Clothing was expensive.
expensive.
That, that much, you know, that,that much, that many years ago.
Uh, and now things have, youknow, technology makes things
cheaper, TVs, computers, whatever.
Like, like things.

(19:38):
And I'm not saying that our budgetsaren't stretched 'cause that's not,
that's not what's going on here.
But, but in general, you know, the,the, the, the item of the outfit
of clothing that you buy today cancost a lot, like a fraction of what
it would cost a hundred years ago.
So I do believe that it's, it'smore of a modern phenomenon.
Um, there is an element of, like,as humans, we are programmed to,

(20:02):
you know, to save for a rainy day.
Right?
That makes sense.
Right?
You don't, if you don't know when you'regonna be able to go hunting and, or you
know, is your harvest gonna come in?
You need to save some stuff up, right?
We need that.
There's that little, littlebit of hoarding instinct that.
Survival.
Right.
So that is, that's just innate.

(20:23):
But I believe that just our currentsociety has just exacerbated that
tendency and, and made it so thatit just became in extreme right.
So
Hmm.
I, I do believe it's become a lot
more of a problem in the last,probably 30, 40 years than,
than it has been in the past.
I, I, I think primarily I wasglancing at your website here,

(20:47):
primarily you are talking about stuff,
Mm-hmm.
but clutter also involves other things.
I think I saw a note,uh, about that somewhere.
It's, you know, it's time, it'slife, it's, it's other things.
Talk about the things that are notstuff that can, that can get cluttered.

(21:09):
Yeah.
Well, it's like if you, you know,if you have a cluttered home, you
may have a hard time saying no.
Like, so people wanna giveyou their things, right?
They're like, oh, I don't need this.
Uh, you should take it.
Right?
Well, oh, well, oh, I don't know.
Like we feel like we can't say no tothese things 'cause it would be rude.
Right?

(21:29):
Someone wants to give yousomething, you have to say yes.
Right?
So, um, there's kind of that aspectof people pleasing that comes in.
And then also, you know, like just.
Good things come your way.
So whether that's opportunitiesor, um, volunteer, you know,
experiences or, or new hobbies.
So time commitments.

(21:51):
So we do find that people have just alot they pack in their calendar, right?
They're gonna pack in their, their garage.
They're also gonna pack in their calendarand, you know, just have so much going on.
and then wonder why they'refeeling so stressed, right?
I think sometimes actually we do it, um,we are gonna pack in our spaces and, or,

(22:13):
you know, our, time or what's going oninside our heads because we don't wanna
think, like, we don't wanna stop and thinkabout what's actually going on, right?
Like, if you cleared out your calendarand had a free day, then you might have
to face yourself and you might not likewhat you see, You might realize that,
you know, you wanna make some changesin your life and you're not happy.

(22:34):
So a lot of these things, the physicalclutter and then also the, the, um.
I know.
Theoretical clutter.
The, the invisible clutter.
It's a distraction fromreally going on in your life.
Um, and you know, I understand
why some people don't wanna faceit 'cause it could be painful, you
Well, and there's no doubt wehave a very distracted society.

(22:58):
I can't pick my phone up herebecause it's my camera, but we,
we have so much coming at us
Yeah.
and I, I guess one thing I'm curious, yourobservation, I guess with, with people in
the club, and I don't know if you have agauge for this or not, but I, is it one of
these things where if people are clutteredin one area, they are often cluttered

(23:21):
in many areas, or is it very segmented?
It's like, you know what, I gota hobby room that's just a mess.
Mm-hmm.
else, I'm fairly orderly.
That might be a little bit of anexaggeration, but I, I guess one of
the things I think about is time.
I'm been working very diligentlyover the last handful of years

(23:44):
just to keep my calendar very.
Open, you know, I typicallywe're recording on a Friday,
which is very unique for me.
Usually Tuesday, Wednesday, Thursday.
That's the only time I do scheduled stuff.
And uh, and it's usually justin the afternoons or mid,
mid-morning to afternoon.
So what, what do you, do you see peoplethat are cluttered in a lot of areas or is

(24:09):
it more segmented?
Yeah, I think it's actually a combination.
I think there are some people, andwe have, uh, one of our coaches, she
jokes that, you know, her house waslike if you came over to her house,
even before she started decluttering,wouldn't, you'd think, oh, you
know, she's got it all together.
She's super organized.
But she always said, you know,well, don't open a closet.
You know, don't open, youknow, behind closed doors.

(24:29):
It was a different story.
So things are packed in.
So we do have somepeople like that, right?
They keep up their standards in, youknow, maybe in their public areas of
their home, but then, you know, don'tgo upstairs or don't go in the basement.
Don't open the doors,don't look at my calendar.
Right?
So we have some of that.
And then we have people that are, youknow, it just kind of spills over and,

(24:50):
and so like, it's like a ripple effect.
So, you know, first the kitchengets messy and then they're like,
well, the kitchen is a mess.
And then they, they start notkeeping up with the laundry and,
you know, and, and so on and so on.
So we, we do have a mix.
Um, I guess I would probablysay that we have more people in
that second bucket that, thatstruggle with a number of areas.

(25:11):
And maybe they have, maybethey're great at work, right?
They're like, work givesthem structure, right?
Because, you know, theyneed to be there on time.
They've got, you know, theyhave a boss to report to.
So, it's easier to fit in in thatenvironment, whereas at home, you, you
make it up, you create the structure.
And that's really challenging.
That's one of the things that we,we give people is here's how you can

(25:32):
create your own structure, then youcan operate more easily within that.
And, um.
You know, it's not just like figuringout every day you have to start over.
Right.
So
Yeah, I,
of what's going on there.
I think what we'll do is, we'll, we'llcome back towards the tail end of the
conversation and try to give some tipsand, um, some specific things that

(25:54):
people might do that are kind of facingsome clutter, uh, in their lives.
But I would really, I, I,I, I love business journeys.
I love talking about the journeysthat people have been on.
And I, I guess even before we get tothe Declutter Decluttering Club, which
I think has had a few iterations, if I,if I remember our conversation, what,

(26:18):
what were you trained for to do college?
Just gimme some of, uh, Sarah, theearly years, whatever you think
might, might be cool to share.
Yeah, gladly.
Yeah.
So this is my third business.
Um, I have been, I had a corporate job.
Uh, so I went to Universityof Pennsylvania, got a degree,

(26:38):
undergrad with the Wharton School,so I have a business degree, right.
and then I had a corporate job forsix years, but then my oldest son
was born, so I thought, you know,like, this commute is for the birds.
I don't really like this anymore.
So I left that job and, uh, went out ason my own as an IT consultant, right?
So I did that for a few years.

(26:59):
Um, and then.
Decided, you know, this internetseems like a pretty cool thing.
maybe, maybe I should startmy own internet business.
Um, and so I actually started a, animport business for German books, right?
Because my, my now ex-husband and Iwere speaking German with our kids.
And you know, I'm a book lover, soit's like we need books for these kids.

(27:23):
And so we did that.
I ran that for.
guess probably 12, 12 years.
Right?
That was an online business.
We had books, we had abookstore in the basement.
I would ship 'em out and I learned somuch and I learned how to build websites.
I learned like my first real taste ofmarketing and fulfillment and customer
service and, you know, learned how to,how to create my own structure, right?

(27:47):
Uh, from that business.
And I sold that business neededsomething to do because I, you know,
at that point I had four kids, uh,and I was homeschooling the kids,
but I kind of have a lot of energy.
So I thought, let's juststart a, start a blog.
'cause I like to give advice, right?
I like to tell people how to do stuff.
I think I have answers.
And, um, the, the people that myfriends at the time weren't really

(28:11):
interested in my advice, you know,like, have you ever noticed that?
Like your friends arelike, yeah, that's great.
Like, I didn't ask you,
Family.
Family's usually not interested either.
It's usually strangers are more interestedthan people that are in your circle.
Yeah.
So when you get people who say, ohmy gosh, that's such a great idea.
I did what you said, and it worked, youknow, that's like the best feeling ever.

(28:34):
that is what has now turnedinto the decluttering Club.
Right.
And that started, uh, I guess about eightyears ago I started that business um,
it's just grown and evolved and morphed,um, into, you know, where we are now with
just an absolutely thriving community.
So I, I'd love to know time.

(28:54):
What was the timeframes ofthe book business online?
I'm sitting here thinking Amazon,you're, you know, Sarah could
have been Sarah, could have beenBezos, you know, she could have.
But, um,
not quite as big as, as Jeff.
what, uh, what, what was, whatwas the timeframe of that?
What that, of that business?
The book business.
Yeah.

(29:14):
That was, uh, 2003 to 2012.
Yeah.
Okay.
So right after the.com bubblehad burst and people were
picking up the, the pieces and
Mm-hmm.
like that.
Are you a, are you a tech person?
Would you be, would you be prettyproficient at, you mentioned
websites and things like that.

(29:34):
'cause a lot of people getintimidated by that with these
type businesses, but you seem,
doesn't bother you one bit.
Yeah.
I'm, I'm kind of a hack, right?
Like, I can, I can find my way around.
I actually think that is notalways a good thing, you know?
Like if you can, if you can do some ofthese things, then you may be reluctant
to hire help, and maybe you're notquite as good as someone else would be.

(29:58):
But it does, it does help when, youknow, when I'm, when I'm hiring someone
or when I need to do something, I'mlike, I understand how this works.
So I definitely have kind of that,that mentality, that mindset.
I'm not at all trained in, youknow, in tech, but, uh, I can
kind of find my way around.
I, I bet your light.
My wife, Gloria.
You figure things out.
Mm-hmm.

(30:18):
It's like if you've gotsomething, you figure it out.
There are so many, like it is stupideasy to, to use the tools we have today.
I mean, I was coding, I was writingHTML in 2003, so you cannot tell
me that the technology is hard.
It's not, I mean, there's always, there'salways things to work out, but, you know,

(30:39):
if it were easy, everybody would do it.
You know, if it, I, I heard this quote,I don't remember who said this, but,
you know, if it, if it were easy, youknow, you would've done it by now.
Like, all the things that areworth doing are just not easy.
And whether that's declutteringor building a business,
um, you gotta be up for.
Right now, when, when we talkedwe, we talked a little bit of

(31:02):
details of your business, and Idon't want us to go into that.
However, there could be some peoplethat are hearing Declutter Decluttering
Club and think, oh, it's a nice littleside business side hustle type deal.
It it is not, this is avery nice size business.
What, what can, or what are you willingto share maybe about the, um, the, the,

(31:26):
the size and scope of it at this stage?
What,
what are you comfortable sharing?
Because it's impressive.
thank you.
Thank you.
Now it's, um, yeah, people,people are shocked actually that
I make any money, you know, it's
I know.
It's like, oh, it's a little club.
You, you teach people howto clean up the kitchen.

(31:46):
And I, I, I tell my kids this, I'm like,listen, you guys get this for free.
People pay me for this.
You know, you should be grateful.
You know, and they, they roll their eyes.
But, um, no, I mean, we, serve thou,we have thousands of like, I guess
maybe you can do the math, right?
We serve thousands of members, um,at, you know, different price points

(32:07):
between $37 a month and, and up.
So, you know, you do the math there.
Um, you know, we're,we're doing very well.
Uh, we have a long ways to go, right?
I have some really big goals,but, um, but it is abs like I'm
taking this seriously, right?
This is not just a little thing.
we, we have all kinds of things in place.

(32:28):
Um, of the things my co one of mycoaches mentioned recently was that
we, you know, whenever we run a calland we have multiple calls for our
members, we have two people on that call.
Like, there's so much thatgoes into just running.
An every day, you know, run of themill call, it costs us like hundreds
of dollars just to put on one call.
And we do numerous callsevery single month.

(32:51):
we have a whole team, you know,we've got, we've got lawyers, we've
got trademarks, we've got payroll.
There's, there's a lot going on.
Um, and, um.
I think it's just, it's important.
This is a really important message.
People keep coming to me and theysay things like, you know, oh gosh,
it's so cool that you have sucha, such a, um, a unique business.

(33:12):
Like think that this is like me, Idon't know, like teaching people how
to hamsters or something, you know?
And I'm like, no, likeeverybody needs this.
You know?
And like, let's say 10% of the countryis desperate for this knowledge.
Like literally, like, thatis who I am talking to.
is not a little like thingthat is a nice to have.

(33:34):
No, this is like, this is ruining people'slives, like on a, a tremendous scale.
that's the way I think about it.
Yeah, the, the thing that was soimpressive too, we were sitting around
a table, we were chatting when wefirst met, and I think all of us had,
you know, just kind of met each other.
And
Yeah.
that anybody were none.

(33:55):
It wasn't the type of room where peoplewere sizing people up, but you were,
Mm-hmm.
kinda curious about otherpeople's business we're there
to learn and hopefully helpand different things like that.
And, and, and, and I remember whenit got to your turn, I was like, I,
I was, I was literally blown away.
You know, we were talking aboutmemberships and things like that.

(34:15):
So it was, yes.
I mean, if anybody can do that math,they can, uh, they can come up with
some very, very impressive numbers.
I'm curious, you said you went towhat many would consider one of the
top business schools in the country.
Mm-hmm.
much of what you were trained on there?

(34:38):
Would you say you are usingand applying in this business?
You know what, 15?
I'm trying to do the math here.
15 years later.
20 years later or something like that.
Let's try 30.
Well, I was trying to be polite.
I was trying.
I, um, likehonestly, I really

(34:59):
don't.
Um, but I, I love thatquestion because I really.
I'm sure there are things, right?
Like I, I did really enjoy my timein college, but, um, I mean, first
of all, business and internetbusinesses, they just didn't exist.
Like there was no
okay.
so couldn't have taught that.
Um, I probably learned lot ofthings in terms like accounting

(35:22):
fundamentals for sure,
Mm-hmm.
right?
So some,
some solid businessfundamentals came through that.
Um, I didn't really takethat many marketing courses.
Uh, I have.
Spent the last 30 years educating myself,you know, like one thing after another.
So I would say that the, the majorityof what I use, like my skills now

(35:45):
is, is all on the job for sure.
I'm, I'm sure that's, you know, it's nota hundred percent, but, um, I just, you,
you can't compare to learning on the job.
Like this is when you get creative, thisis when you, have to figure things out.
You know, there's no angry customers,there's no unhappy customers or
broken tech in a college course.
It just doesn't, you can't,you can't create that.

(36:06):
So,
So, so then what are youadvising your children to do?
I'm just curious about this.
'cause see, I think you've got 'em inprobably these ages where they're maybe
starting their lives and all that.
And you, I, I know you've got multiplekids, so you don't have to go through
each one, but I'm just, I'm just curious'cause I, I, I look around at times and

(36:30):
I used to be, I'm very optimistic, butI'll look around and go, you know what?
I don't know that I really knowwhat to tell people to do right now.
What, what are you telling your kids?
well, so I have one kid who's gonnabe an engineer, so he's in college.
That makes perfect sense for him.
I have one kid who's in computer science,uh, and then I have two that are, um,
one's in eighth grade and one's justgraduating, you know, and I mean, I

(36:52):
have told them that they don't have togo to college if they don't want to.
They do not believe me.
They're like, it's easy for you to saythat you have an Ivy League degree mom.
And so they just really don't believe me.
But, I sort of feel like it's alljust gonna work out, you know,
like I'm just not worried about it.
Like.
Really, I mean, I'm gonna,I'm gonna try and guide them.

(37:12):
I'm gonna try and expose them tothings that I think would be useful.
I've taken all of my kids onbusiness trips now because I want
them to meet other entrepreneurs.
I want them to see, you know, likethe world is a really big place.
People are doing some crazy stuff.
Like, there are some amazing,amazing businesses out there.
You know, they see me doing my work.

(37:33):
So, uh, I think that's kind of my,my goal is to just expose them to as
many ideas as I can and to the worldand to travel and to try to make sure
that they don't just kind of pigeonholethemselves into thinking this is,
this is the what everybody does.
You know, you just go to collegeand then you go and get a job
and you're there for 40 years.
Like but not necessarily.

(37:56):
Right?
Like, I want them to know that they haveoptions and I want them to be resourceful.
And, you know, how that works out forthem is, is really gonna be up to them.
And I'm just gonna tryand be available to them.
What's interesting is, uh, it justcame to mind that we will often
clutter our lives with education.
Mm-hmm.

(38:16):
That's may not be needed or wethink we're supposed to go to this
school because mama wants me to go
Yeah.
I, I agree.
If someone's gonna be an engineer,they need to go to engineering school.
I went to Georgia Tech.
I'm an engineer.
I don't do a lot of engineering,but, um, I've got clients that are
engineering companies and yeah,you need that engineering degree.

(38:36):
Work towards getting yourpe, all that kinda stuff.
Mm-hmm.
uh, I, I've come to realize that one ofthe struggles I still deal, deal with
and my wife does also is information.
We actually gather too much information.
And I actually think education
can be similar.
That people just feel likethey need all of this.

(38:59):
And you know what?
At some point you need to sit down.
This is a transition right here.
I'm gonna project it.
You need to just sit downand start writing a blog,
Huh?
which it sort of soundslike that's what you did.
And so the question I have ishow intentional or purposeful
or goal, what was around

(39:21):
this timeframe when you said, I'm gonnastart writing a blog and it's eventually
going to be an extremely successfulmembership model business, or I just
have some info and I just wanna typeit out and get it out to the world?
Yeah, it was really just one thingleading to the next I I, I could never

(39:42):
have imagined what I. like I did wantto have a successful business, right?
Like I, I was following somedifferent influencers, you
know, probably 10 years ago.
Um, so I kind of wanted to be aquote unquote success, but there is
no way I could have predicted thatit would look like this, right?
And I think if I had known, Iwould, I'd have been like, I'm out.

(40:05):
This is too hard.
Like, no, we're like this.
Like, no.
But um, so it was really justlike one step at a time, right?
Like, okay, I'm gonna share some ideas.
Oh, this is kind of cool, you know?
And then maybe I learn, oh,you should start an email list.
'cause that's a great wayto communicate with people.
I was like, oh, sounds good to me.
I'll do that.
Right?
And then built that.

(40:26):
And so really one thing led toanother and I think that's been like.
When I do things that way, it is themost effective I think sometimes, you
know, like, I love thinking big and Ithink I, I'm not thinking big enough.
Um, but sometimes thinkingbig can be paralyzing, know?
So I think you have to be careful.
And like you said, um, ifyou were just consuming.

(40:49):
You know, and anything, whether it's foodor information education, like that's,
that's not gonna get you anywhere.
It feels productive, know?
It feels, it feels great.
Oh, I got, you know, I know how to dothese things, but you don't like, like,
that doesn't count for anything untilyou've actually gone out and done it.
So, I am a huge fan oflet's just try stuff.

(41:10):
Let's, let's launch it in a weekend.
Like, what's the simplestway to do things?
I think people sit around for waytoo long, way too long, um, instead
of just trying things out, right?
Because we're, we're just kindof afraid of rejection, right?
That's why people don't, don't do thingsis 'cause they think they're gonna fail.
And, uh, you know, they might,but then they learn something and

(41:31):
then they can try again, right?
If you could fail 10 times in the spaceof time that someone else is learning,
you are, you are a million, steps ahead.
Um, and that's okay, right?
That is literally how you build a businessdespite figuring out what doesn't work.
I, I think a lot of people also,when they start doing something like

(41:53):
that, they're attempting to monetizeas quickly as possible because, uh,
you know, they need to put food onthe table or something like that.
Was there any of that for you?
Did you have other income streams?
What, what?
Did you feel pressure to make itwork and make it work quick, or

(42:14):
were you able to be patient anyway?
I, there's a lot of things there, buta, a lot of it might come down to how
quickly did you feel pressure to monetize?
Well, so I was probably making maybe$30,000 when I got divorced, and so I
was like, oh, okay, well, so either thisneeds to start producing some money or I

(42:37):
just didn't need to go get a job, Like,
I
I was like, that's cool.
I could
do that.
You know, I can go get a job.
Like that was never.
That was never just gonna belike a, a disaster for me.
Uh, I didn't want to Right.
But I was like, if thisdoesn't work, no big deal.
Right?
It's cool.
I will just, I will go work at Starbucksand then I'll figure out my life.

(42:57):
So, so there was definitelysome pressure, right?
But it's not like I had to go makea million dollars the first year.
I think sometimes peoplejust, they compare themselves.
They're like, Ooh, you know, they lookat and they go, oh, Tony Robbins is
doing this, so I should do that too.
No, you shouldn't.
Like, he's, he is, you can't compare whereyou are to where someone else is that

(43:18):
has been doing this for that much longer.
like, you're not gonna dothe same things like at all.
So I think, I think that it isimportant to give yourself time
to, to figure things out, you know?
And if that's six months, if that's ayear, if that's three months, know, like.
Maybe you can get by with, youknow, a thousand dollars or $2,000.

(43:40):
That's, it's not hard to make $2,000.
Right.
Making a hundred thousanddollars in your first year.
That might be like way outta reach.
But if you're like, okay, how canI make a couple thousand bucks?
It's not hard to do.
Hmm.
At what point did you look at it and go,Hmm, I, I think we've got something here.
This actually is, we'regetting some traction.

(44:02):
We've got some people that are,that are joining, joining us.
What, what, when do you, you said eightyears is kind of when you started, at
what point did you go, this is working?
I mean, you know, it's hilariousbecause I was probably making a lot of
money way before I had that thought.

(44:24):
In fact, I got coached on this,I think it was three years ago.
Uh, because I wasn'thitting my goals right.
And I, I didn't, I wasn't willing tosee the success that we were having.
So, you know, our customers were happy,things were working well, and I was
still thinking, you know, it's justnot working the way I want it to work.
And, um, got coached on that and itturns out I, I realized, oh, actually,

(44:47):
it, it's absolutely working right?
It was kind of hilarious becauseit just really flipped my thinking
and I thought, oh, everythingLike, is it, is it neat and tidy?
Is it all wrapped up in a bow?
Like, no, not at all.
But, but like, everything is going well.
Customers are happy, you know, we'remaking money, we're profitable.

(45:08):
You know, like, like those areall really important things.
So I would say probably three years agowas when I started to feel that way.
Um,
it was a five.
It was, it was a five year
yeah.
before you said, Hmm, thisis, this is doing something.
One of the things Sarah is.
could have, I could have thoughtthat two or three years before then,

(45:30):
but I just didn't see it that way.
You know?
I was like real critical.
Like we all have, I, I'm sureyou do too, have high standards.
Right?
And we're just not happy.
We're never, but that's not a good thing.
It's not a good thing tonot notice your success.
Well, it, it is, but that reallydid, boy, you're, you're setting
me up for my next question.
This is
Ooh.
gonna be a home run.
I think I, as I've been sittinghere talking to you and I, and

(45:53):
we've talked a couple other times,I notice how comfortable you are
or you appear to be in being you.
And, um, and I'm curious to what
number one do you agree with, withthat observation and number two,

(46:14):
to, what do you attribute that to?
I agree.
I, I totally agree.
I think it wasn't always way.
you
Hmm.
a lot of opportunities, even like, what,
five or six, six years ago?
Was it 20, 20 19?
I was one of, um, a small numberof people that, that was flown to

(46:35):
at the Facebook Community Summit.
Like Facebook had this huge event,and, and I was actually one of
like 10 people that was honored.
Uh, you know, they had picked us to,to, to, to test out some new features.
And I was, had all this press and Iwas still like, I can't, like stop
looking at me, like, don't, like, I,I don't know what to do with this.

(46:56):
This is, this is very uncomfortable.
But I think over time I've just likestarted to accept that like, this is
who I am and I do have a big mission.
So, um, I think over timeit has gotten easier.
What was, what was the question?
Is that mean?
What was the second question?
Why,
of thought.
Why, why, What do you attribute it to?

(47:18):
Just being comfortable.
I mean, I don't, you don'tseem like you're striving.
You don't seem like you're I'm,and that is in no way saying
there's not stuff going on.
Okay.
I am not in any way sayingeverything's perfect in your life.
What I'm saying is you just.
Seem, this is a spiritual term for me.
You seem at peace and you seem at rest.
You, uh, you, you've got stuffgoing on, but you're just, you're,

(47:42):
Mm-hmm.
I was just wondering whatyou might attribute that to.
Is there any practices?
Is there anything that you do?
Are you aware of it?
Um, anyway,
Yeah.
Um, well, I have just done, I have doneso much work, so much work on, you know,
on myself, on mindset, um, and, youknow, I mean, maybe it gets a little

(48:05):
bit back to what I said about my kids.
I'm like, everythingis gonna work out fine.
I'm just, I
I.
just not worried about like, a lot of
things anymore.
and I think that just lets me show uplike with truth and honesty you know,
about who I am, about what's going on,about what I can do, you know, about
what, what, what's going on in the world.

(48:26):
It lets me again be non-judgmental.
so I think, I think there's that, I think,I just think that we worry so needlessly,
you know, like there's just so muchworrying going on in the world and worry
is a natural human emotion, you know?
um.

(48:46):
I think if you just have faith, like,like we're just, we're just specs
floating on, on a, a ball of rock.
You know?
Like, like, you know, if you,if you have faith, then like,
what's there to worry about?
You know, God has it all sorted out.
Like, like, why am I worried?
It's, it's kind of comical, youknow, when you think about it.

(49:09):
It, it it,
done all of that work.
that's good.
And.
It's so, it's so interesting howwhen I get a question that pop in
my mind and then you'll answer itbefore I actually get to the question.
'cause I was about to ask, I sometimesdefine faith at its root as believing
that everything's gonna be okay.
Mm-hmm.
then you, you wentthere, so that's awesome.

(49:30):
So, uh,
Yeah.
any, any,
it's not okay.
Like
sometimes it's not okay and it'sstill like, it's still okay.
it is still okay, especiallywhen we look at timeframes.
You, it's like, yeah, some things areshort term, like, you know, when we got
on the call here, I said, you know what?

(49:50):
I'm dealing with some of this crud.
I'm gonna power through.
My eyes are glassy, my voicesounds a little bit blah.
But, you know, and my wife and Iare real important when we do this,
we, we don't make decisions whilewe're not feeling well or we're
fatigued because we know it'll pass.
I mean, and we were talking thismorning, how long have we been sick?
She goes, it's only been a couple days.

(50:12):
I'm going, good.
Gosh.
It seems like it's been a long time, but
Been months.
yeah.
Yeah.
Yeah.
Anything else?
Anything else you wanna share
about your business
Mm-hmm.
to maybe people that might be listeningin that might be business owners or
anything before I finish up with a fewquestions about specifically decluttering.

(50:32):
Hmm.
Yeah, I think I think people are just soreluctant to, uh, to try things, you know?
I think that's one of the things thatI do really well and I always have,
you know, like, what's the worst thatcan, if people are like, oh, I remember
I coached someone at one point, theywere like, I'm just really worried
about like starting my Facebook group.
And I was like, dude,no one is listening you.
You're fine.
Like, I promise you noone is even noticing.

(50:54):
So just do your thing, it out.
You know, start with one person.
Like, we just, we just put allthis pressure on ourselves to,
to be perfect and to do it right.
And, you know, nobody'swatching at the beginning.
And then when they are watching,like, you know, I mean, I am, I am
such a huge fan of making mistakes.

(51:14):
Like I talk about this all the time.
Maybe this is the,maybe this is the thing.
Okay.
Like, what is so badabout being wrong, right?
Like, what if you're wrong?
Like, what if you wereokay with being wrong?
There is incredible freedom.
Incredible freedom right now.
We don't have to defend ourselves.
We don't have to fight.
We don't have to, wedon't have to be right?

(51:36):
You know?
And doesn't mean we don't wanna be right?
Of course we wanna be right.
Of course we wanna do thingswell, like, of course I do.
But also, just like, beokay if you screw up, right?
If you're not afraid of screwingup, making a mistake, making someone
unhappy, you're gonna do, do amillion times more than someone who
is like, trying to do it all right?
Like, it's just, it's,it's, it's impossible.

(52:00):
So just like be willing toscrew up and make mistakes.
And this is a probably amessage that I need to remember
because, I struggle with it too.
But, um, I think there's so much freedomand, and like being okay with being wrong.
Why not?
Yeah, I think that's good.
It goes back to what we talked about,faith, everything's gonna be okay.
And I've had some conversations on recentpodcasts about the word risk and how we

(52:25):
have become a society, a culture thatwe don't, we can't really evaluate risk.
Well, and I mean one of, one of thethings, and I'm sure you probably are
able to think about this, is like,what's the worst thing that can happen?
Mm-hmm.
What is the worst thing that can happenif you write a few blog posts and

(52:49):
what's the worst thing that can happen?
You know, what is anyone,
your
is anyone going to.
Someone laughs at you, the internettrolls show up and, and you know, and
I'm always like, well, they're just bots.
Like, they're not actuallynot even real people.
Like that's my always my thought,you know, some people are afraid
of going viral, and I'm like, why?
That's hilarious.
You know, like these, thesepeople, it's just all engagement.

(53:10):
I mean, there's so much I could say there.
Um, yeah.
What's the worst that can happen?
People yell at you like,okay, you're not dead.
Like,
and and
you're not gonna care anyways.
So,
that's right.
I mean, so I, I don't, I don't thinkanyone's lost, you know, limbs or
their life or anything like that,but yeah, I mean, it's just, come on.
Um, what are, what are, when someonecomes into the decluttering club,

(53:37):
Mm-hmm.
and, and what I'd love to do ismaybe walk through how they come in
Mm-hmm.
and what are some things they couldexpect early on, and we can talk about
where they need to go to find all that.
What, what are some things they couldexpect when they come into the club?
Yeah.
So the first thing that we teacheverybody, our very first lesson is

(53:59):
what we call kitchen zero, right?
Because the kitchen is, you know,where you spend most of your time,
a lot of your time, uh, and anywork that you're gonna do in your
kitchen is gonna pay off, right?
It's gonna have this ripple effect.
So we teach our members how to do whatwe call kitchen zero, which really just
means like, what is the one, or whatare the one or two things that you're

(54:21):
willing to do in your kitchen every day?
And that is the emphasis every day, right?
And everybody comes back and they're like,oh, there's 20 things that I have to do.
And I'm like, no, no, no, no, no.
You won't do those every day, right?
I need you to tell me one or two things.
So, so we teach 'em how to dothat, and then they do it every
day and we coach them through that.
And then over time, they literallybasically have a brand new kitchen because

(54:45):
they start taking care of it regularly.
And then, you know,it's, it's just awesome.
So that's the first thing that we do.
But we're really big on, you know,on what we call baby steps and, you
know, on working 10 minutes at a time.
Because again, if you're showingup and you're overwhelmed,
you have a lot of work to do.
You think you need to clear yourschedule for the next, you know,
three months and just like.
Torture yourself by gettingthe shovel in the dumpster.

(55:09):
And nobody wants to do that.
That's, no, nobody's signing up for that.
So we, we really work hard on andconvincing people, 10 minutes, give
me 10 minutes, 10 minutes today, 10minutes tomorrow, 10 minutes later.
Right?
It will add up over time.
and that helps people to overcometheir perfectionism, their A DHD,

(55:33):
you know, they're overwhelmed, right?
So those are kind of thetwo, two, like really, uh,
introductory types of things we do.
We have a really strong community.
We match people up with buddies.
so they feel, they feel likethey're not alone, right?
They feel, oh, other peoplehave these problems, right?
We can talk about them.

(55:54):
okay to, it's okay to be real, right?
Like, we're all about real, real talk.
Um, we.
celebrate the wins, but we're also there.
You know, someone loses a husband,loses a child, loses their
job, they're sick, whatever.
We're there for that.
You know, like that's, that'sa really important thing.
And so that's what we're all about.

(56:16):
Um, and I think, Ithink people realize it.
And so it's, it's real powerful.
You at the beginning you talked abouthow you don't really judge people.
I, I think the communityseems like it's adopted.
That seems like a safe space.
Would that be accurate?
Yeah.
Absolutely.

(56:36):
A hundred percent.
Yeah.
So where can people find it?
Tell people I've got it pulled uphere, but go ahead and you tell 'em.
We'll, we'll include all that in thenotes and I've got one more question.
That'll be a
Okay.
nice one we can wrap up with.
Yeah, so you can find us on social.
We're on Instagram, Facebook, YouTube.
Um, handle is the, the Decluttering Club.

(56:58):
Uh, you can just search us up, um,or you can go to our blog or our
website, the decluttering club.com.
Um, we do have a free trainingthat you can sign up for some
free decluttering challenges.
10 minutes is all you need.
Um, it's a really great way to getstarted, but social is really my jam.
I'm, I am, it's all me on socialmedia, at least right now.

(57:20):
and I love, it's just so much fun for me.
So that is where I hang out.
That actually calls me to think of anotherquestion to ask that I wasn't gonna ask.
How do you keep social mediafrom cluttering up your life?
Is that a hard, I said, youknow that 'cause social media
clutters a lot of our lives,

(57:41):
It really does.
Yeah.
Well, I mean, I do not let my phone ding.
My phone does not like,does not call the shots.
I
so no notifica, no notifications.
I don't have any notifications either.
like, you know, texts.
But, um, yeah, no no notifications.
I turn up all those badges, right.
So like none of that happens'cause I do not want my phone

(58:01):
to dictate when I look at it.
Um, but, um, I. I if some great stuffgoing on in your life, then, then social
media is not as much of a poll right now.
I, I probably, I think I would appreciatelike, using social media less than I do.
you know, and it's like, oh,it's for business, right?

(58:22):
So it's kind of a convenient excuse,but um, at some point you kind of get
over it, you know, it, it's boring overtime, like it kind of loses its thrill.
And I've done a lot of research anda lot of work on, on dopamine and,
and kind of the effect that has.
So I'm very aware of it and I don'twant it to, to have that impact on me.

(58:43):
so I think that's, that's kind of it.
Like, you know, there was a time when,you know, I was going viral a lot, reach,
I was reaching like millions of people.
I still am.
But um, that really pulled me in.
And then I realized, you know,like I. what, like, who cares?
You know, I, I don't want this tobe like all I think about, right?
Because you can reach lots ofpeople and still not have an impact.

(59:07):
So what gets that?
Like, that's, that's no fun either.
So
Hmm.
just keeping it in perspectiveis the most important thing.
But
turn off those notifications.
They are their vile, theyhave to go, they're the devil.
I know my wife really wishesI would have sounds on.
I don't have any sounds.
I don't have, my phone doesn'tring texts, no notifications,

(59:28):
Uh
I go to my phone when I want to go to it.
It doesn't call me in, but I dogo to it often, which is an issue.
Sarah, let's, um, someone, let'sjust say someone's been drawn into.
This episode with the title thatprobably has something about
decluttering in it, I'm guessing.
And they've hung with us this wholetime, but they still are a bit

(59:51):
overwhelmed and, and they are reallyhopeful or wanting to, to get better.
I'm gonna give you just, youknow, whatever, 30 seconds, a
minute, whatever you'd like.
I would like for you to speak directlyto that person that still feels as
if they may not be able to do it.

(01:00:12):
So my last thing, if you couldjust speak to them and help someone
who believes that they can't
hmm.
declutter their life.
Hmm.
Yeah.
Well, I mean, I, I sometimes it is hardto believe that you could do it right.
But I, and, and in that case, you couldjust borrow my belief because I have seen

(01:00:34):
people who identify as hoarders, right?
We had one woman who, um, she hadher room, her bedroom was like
full of boxes, uh, and she was.
As overwhelmed as you could get.
Really?
She went through and she would just dolike an inch at a time, you know, take
a box, do an in, like, sort throughan inch, and she got through all of

(01:00:55):
the boxes, the bedroom was cleared,and, then she went onto the kitchen.
She learned kitchen zero, right?
So, I mean, of courseit's overwhelming, right?
I think sometimes we feel like Ishouldn't be overwhelmed, you know?
But of course you're overwhelmed, right?
If your house is full of stuff,you're gonna be overwhelmed.
That makes perfect sense.
It's not a surprise, right?

(01:01:16):
When, when we realize, oh,this is, this is a normal
reaction, uh, to the situation.
Like, we can relax, right?
And, um, you know, if you aredealing with a lot of clutter.
You don't, if you knew how to fixit, you would've done it right?
Like, so of course you don'tknow how to fix it, but I do.
Right?

(01:01:36):
I do.
And I have thousands ofpeople are success stories.
So just come on and let us help you.
we will show you the way, wewill give to you step by step.
Right?
You cannot, you can't imaginelike the whole journey.
And also you don't have to, all youhave to do is get started, right?
I mean, we've, that's kind of been alittle bit of the theme today is, you
know, just, just do one thing and thendo the next, and then do the next,

(01:01:58):
and eventually you will get there.
Like you will as long as you don't stop.
That's the only prerequisite.
Yeah.
Excellent.
Thank you Sarah.
What a great conversation.
I've enjoyed it.
Go check out the Decluttering Club,especially if you believe it fits you.
I think, I think some peopleshould go take a peek just at what
you're doing there business, evenif they're a business person and

(01:02:19):
wanna see some cool stuff going on.
definitely if they believe theyfit into that group that needs to
declutter, check [e-mail].
We here, we're Seek Go create.
We've got new episodes every Monday.
Thankful for people that are watchingcommenting over on YouTube and
listening in on all the platforms.

(01:02:41):
Thank you for all that you are doing.
We appreciate it willsee everyone next week.