From Depression to Business Triumph: Matthew Sanjari's Inspiring Story

Have you ever wondered how a severe car accident could completely change the trajectory of someone's life and career? Join host Tim Winders in this compelling episode of "Seek Go Create - The Leadership Journey" as he sits down with Matthew Sanjari, who shares his transformative journey from pastoral ministry to becoming a successful business consultant. Discover the power of delegation, the importance of mindset shifts, and the incredible impact of strategic leadership and productivity systems. If you're seeking inspiration for personal growth and business innovation, this episode is a must-listen!

"Shifting my mindset from victimhood to purpose was the turning point in my life and business." – Matthew Sanjari

Access all show and episode resources HERE

About Our Guest:

Matthew Sanjari is a seasoned business consultant and founder of Prime Consulting, with a rich background in ministry, marketing, and leadership. Having transitioned from a 14-year pastoral career to successfully mentoring entrepreneurs, Matthew has honed his expertise in systems optimization, delegation, and scalable growth strategies. His practical, experience-driven approach has empowered numerous organizations to achieve significant transformations, emphasizing the development of healthy, effective leadership. Matthew's journey, marked by overcoming personal tragedies and shifting career landscapes, underscores his dedication to helping others reach their full potential in both personal and professional domains.

Reasons to Listen:

1. Practical Leadership Insights: Discover how Matthew Sanjari transformed his business through strategic delegation and system optimization, revealing unexpected opportunities for revenue and leadership.
2. Personal Growth and Resilience: Learn about Matthew's journey from a life-altering car accident to overcoming a victim mentality, and how this pivotal shift impacted his career and personal life.
3. Unique Coaching Approach: Get intrigued by Matthew's "4 P's" framework for organizations and his blend of nonprofit, church, and corporate experiences, shedding light on effective mentorship and productivity enhancement.

Episode Resources & Action Steps:

Resources Mentioned:

1. Matthew Sanjari's LinkedIn Profile: For listeners interested in connecting with Matthew Sanjari and learning more about his work, you can find him on LinkedIn: Matthew Sanjari
2. Consulting by Prime Website: To explore more about Matthew Sanjari’s consulting services and resources, visit his website: consultingbyprime.com

Action Steps:

1. Evaluate Your Delegation: List out all the tasks you currently handle and identify which can be delegated or automated. This can help free up your time for strategic and high-impact activities.
2. Define Your Success Metrics: Reflect on what success means to you beyond numerical goals. Think about broader objectives such as personal growth, leadership impact, and work-life balance.
3. Adopt the 80/20 Rule: Assess your tasks and focus on the 20% that yield 80% of the results. This can help prioritize efforts toward the most essential and impactful activities in your business or organization.

Resources for Leaders from Tim Winders & SGC:

🎙 Unlock Leadership Excellence with Tim

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Episode Transcript

(00:00):
I think it was about threeyears into the business.

(00:02):
And at this point I was severelyoverweight, incredibly unhealthy,
dealing with everything I had done.
And I just said.
Look, something has got to change.
And so while I love the bigpicture, what's the one thing I
can do right now in front of me?
You know, there's that leadership adage.
You always hear you can't managewhat you're not measuring.

(00:25):
And I took that to heart and Iwas like, I'm going to start to
measure the crap out of everything.
And that started toreally flip my journey.
Um, uh,

(00:46):
How do you turn personal tragedy intoa powerhouse for business success?
Today on seek, go createthe leadership journey.
We welcome Matthew Sanjari, a trailblazingentrepreneur and coach who transformed
his life after a near fatal accident.
is the visionary behind.
Prime Consulting, where heutilizes his 15 years of
experience to mentor entrepreneursthrough critical growth phases.

(01:11):
His unique methodology, not onlyfocuses on scaling businesses, but
also emphasizes personal development tolift clients into their full potential.
Join us as Matthew shares hisinspiring journey and invaluable
insights on turning obstacles intoopportunities for leadership growth.
And growth, Matthew,welcome to seek, go create.

(01:34):
Thanks for having me, Tim.
I'm excited to have agreat conversation today.
I'm excited about it too.
Now you mentioned before we kind of getrolling here, you mentioned you just made
a move, tell everybody where you are andwhere you were from before you made that
move, because it sounds like a big change.
Yeah, yeah, this has beenthe year of big changes.
So I made my way on down.
I'm in Orlando.

(01:55):
so central Florida.
six months ago.
I moved up from Canada where Ihad lived practically my whole
life on and off different spots.
But yeah, six months ago from Canadato Florida, leaving winter behind.
that's what I'm doing.
We, before we hit record, I told you I'min Colorado Springs as of the time we're
recording and by the end of day, I'llbe in New Mexico working my way south

(02:16):
for my wintering have, the people inOrlando welcomed you with open arms or,
or they said like you darn Canadians.
Why do y'all keep coming down here?
What's that been like?
the most part, it's been with open arms,but I'm still getting way too many maple
syrup jokes for my liking And so I kindof lean into them now when I do business
pitches, you know, I don't have platon, I don't have maple syrup for you

(02:39):
guys, but I do say hello from Canada.
Very good.
All right.
my first question, Matthew, wassomething like an icebreakery.
What do you do?
But I've recently made a shift.
I'm going to give you choice toanswer my first kind of big question.
I'm just going to give you the twoquestions and you could say I picked

(02:59):
this one and start answering it.
The two questions arewhat do you do or are you?
Which question would you preferto answer and just go ahead and
pick it and answer the question.
Hey, let's go with, who are you?
cause you know what, this issomething I'm finding is evolving
constantly to my surprise.

(03:21):
but to the question, who are you?
I would say I'm someone.
Who's a dreamer.
I'm passionate about people.
I've done a variety ofthings over the years.
I'm a business coach.
Now I was a pastor.
I owned a marketing company,just a variety of things.
And it really doesn't matterwhat the skin has been.
I've realized that at the endof the day, I just want to see

(03:41):
people reach their potential.
And so who I am is dedicated tohelping people build relationships,
realize what's on their livesand hopefully get to live it out.
So something, especially on thispodcast, because we kind of mash together
business, leadership, and ministry.
that's going to perplex people rightaway is the fact that you were a pastor.

(04:06):
you've gone out into the, the worldof business and all of that money
and all of that kind of stuff.
So I think the first thing I'dlike to know is I'd like to know
a little bit Matthew, the pastor,and then the transition into
something other than pastoring.
Sure.
Yeah.
I mean, listen, I loved it.
you know, pastored on andoff for, almost 14 years.

(04:28):
but in 2010, just a group ofeight of us in a living room
decided to play into church andwent on this wild, exciting ride.
But, you know, I learned pretty quickly.
Basically on day two, we're eight people.
This probably isn't going to sustain me.
I need to go find work.
And so, found a corporate jobthat eventually led to my first
round of entrepreneurship.
And, as I'm sure you can appreciate,I've just over the years realized

(04:50):
there's so much synergy across both,but again, going back to the, who am
I, as a pastor, I absolutely lovedbeing able to walk people through life.
And, you know, it's funny.
Cause again, I see this.
Now in my current iteration ofwork, you know, as a pastor,
I didn't need to be an expert.
I just needed to be a great shepherd.
I just needed to be a great friend.

(05:12):
I just needed to be someone that wasthere to help people zoom out or zoom
in depending on where they were to pointthem to things that were bigger than me.
to the person that actually matters.
And so I loved pastoring, you know, itdidn't matter what hat I was wearing,
you know, I did worship, did creativearts, did some executive role things at
the end of the day, being able to work,not just with people, but seeing them

(05:35):
develop, you know, in that leadershiplevel and actually, step into, and I know
you appreciate this, but so many times.
And I went through this journey myselfso many times seeing people kind of peek
behind the curtain and realize, Oh, youknow, the things that I was critiquing.
Now, now I'm in the kitchen.
Now I'm making the food.
This is a little differentand seeing people kind of go
on that leadership journey.

(05:56):
I loved it.
And more than being on a stagemore than leading meetings, I think
it was all just the relationaltime that we all spent together.
it's the moments that nobody sees thatI look back on and just think were
these beautiful, profound moments.
So yeah.
did you grow up in Canada?
Is that where you grew up andspent most of your early years?
Born in Montreal, lived in Ottawa, went upto Bible college in Vancouver, but spent a

(06:19):
lot of my time in Ottawa, central Canada.
Okay.
Cause you, I mean, Montreal all overto Vancouver, that's all over that,
spanning the, for, for those south ofthe border, we have no idea how far.
We think Canada is just, youcross over somewhere in Detroit
and all of Canada is right there.
So, that, Montreal is a long wayfrom Vancouver, long ways away.

(06:39):
did, did you grow up with the mindsetor the heart or whatever you want
to call it of, I'm going to go intoministry and be a pastor or what was
Matthew like in his growing up years?
You know, after you got over there,you want to be a fireman or an
astronaut or those type of things.
What was, what was your desires ofwhat you wanted to be growing up?

(07:03):
You know what?
Funny enough, I wasconstantly oscillating.
my parents had different ideas forme, but I was constantly oscillating
between either actually wanted togo into ministry, youth ministry,
or I wanted to be a football coach.
I love sports, love playingit, love the coaching side,
love, inspirational stories.
the older I got, I really started torealize, wow, this idea of coaching or

(07:24):
helping people reach their potential.
obviously very passionate about it in aChristian context, in a ministry context.
But I think, even as a kid, I'dlook at that and be like, man, as
if a coach can sit there, like, I'dwatch basketball and Michael Jordan,
like he's the greatest player alive.
And even he has a coach, right?
Even he's got someone who's drawn upplays, who's pulling them aside and

(07:45):
saying, Hey, make these adjustments.
So were you in aChristian home growing up?
Were your parents, you know,spiritual depth church goers?
how would you define thespiritual atmosphere of your home?
So to give people some context.
Love my parents.
they're definitely on the crazy side.
I grew up in this beautifuldichotomy where my father to

(08:09):
this day is still an atheist.
My parents are still married.
my father's an atheist,smartest man, philosophy.
Logic, probably, you know, onthe political spectrum, goes
one way as far as he can.
and then you have my mother who onthe other side flips to the political
side on the other side, and she,I don't think she met a plant,
she wasn't willing to pray for it.

(08:31):
And so I grew up in this dichotomywhere my mother was like, I'm going
to raise my family in the faith.
And my dad said, that's wonderful.
I'm just going to make himquestion it at every turn.
And looking back, it's funny becausewhen you zoom back, it's kind of messed
up and feels like a recipe for disaster.
But I look back and say the abilityto question and the ability to wrestle

(08:55):
with my faith at an early age, teenageyears, young adult years, especially as
I started, experiencing personal tragedy.
Was so formative and has allowed meto help other people on those journeys
where now hopefully people aren't afraidto question and they're not afraid
to get into the messier areas of whatleadership and ministry looks like.
And so, yeah, my upbringingwas such a dichotomy.

(09:18):
A master class in diversity, but onethat I'm really, really grateful for.
So one thing that's fascinatingabout that, I actually don't think,
I mean, obviously I would pray foryour father for salvation and all,
but I don't think that's a badthing you were able to recognize a
dichotomy I've been studying a lot of.
Revelation recently and you knowthat church that was so lukewarm.

(09:41):
I think many families have this, churchgoing I interviewed someone recently.
They said, you know what 52, days outof the year we were in church That
was it, know, there wasn't like thisOne way the other I think it actually
would be healthy to have this is whatthis looks like I'm holding my hands up

(10:02):
for those that are listening in on theaudio, the video, they say, Oh, okay.
And this is what this other looks like.
Obviously your mother was attempting tomove you along a certain way, but at what
point did your faith become your own?
it wasn't maybe your mother'sor something like that.
When did you own it?
Yeah, I would say there was two, I hadtwo distinct come to Jesus moments as

(10:26):
well as how I would refer to the mass.
You know, there was one where I,
Yeah.
Come to Jesus.
I had one, the first one was the guywho really mentored me in a ministry, my
pastor for many years, he basically satme down and we had this conversation, he
had a youth ministry at the time and hewas attracting people that would never
step foot otherwise in the churches.

(10:48):
And I remember going thereand, one of the frustrations
growing up for me is I was like.
Church feels so stuffy.
I'm like, why is Christianity so stuffy?
I had a really diverse upbringing,And so my friendships mirrored that.
I grew up with guys who were Muslims,Buddhists, atheists, and I'm like,
this feels just as stuffy as them.
Like, what's the difference?
And I remember, we'd have theselong conversations over coffee,

(11:11):
till the wee hours in the morning.
and I'd start to realize thatmaybe God is, so much bigger
than a laundry list of rules.
Maybe there's much more than just themoral law of the Ten Commandments.
And so that sent me down a journey wherefor the first time in my life, I started
to get into the word and I started toread the Bible and I didn't want to

(11:32):
stab myself in the leg while reading it.
It didn't feel like a chore anymore.
And that first experience really set medown this path where I was like, Okay.
I'm getting a different picture of God.
That's no longersecondhand it's firsthand.
And it's starting to changeand transform who I am.

(11:53):
and then we'll talk in just a moment.
Cause you obviously had, a catalyticevent occur with an accident,
but there was one thing that youbrought up that was so interesting.
It's so kind of closer to my story.
I would say my upbringing would bemore We kind of popped in and out
of church and spiritual foundationbecause we grew up in the south.
Everyone just assumes they're a christian,you know, it's like kind of like we

(12:15):
are here There's bibles all aroundthere's churches all around therefore.
We all are christians.
Obviously, that's not good theologyright there, but I Wanted to be both
my parents were educators and matthew.
I wanted to be a coach a teacher.
So I wanted, I felt like I wascreated to coach from an early age.

(12:37):
The thing that kind of set me in adifferent direction was that I had a
conversation with my parents at somepoint, late high school career, and
I found out how much money they made.
And it sort of changed a good bit for me.
I said, you know what?
I don't think I want to do that.
I didn't realize we were poorand so I don't want to be poor.
And so I went after like engineeringand went to Georgia tech, I

(12:59):
did, I came back to coaching.
And so what I'm curious about,because you talked about ministry.
And coaching, talk about, comparethose two, especially now that you've
gone through, you've been a pastor,you've obviously been a coach, you've
worked in ministry environments,you've worked in business environments.

(13:20):
Talk about if there's, contrasts likedifferences, talk about what that is,
but talk about the similarities becausetruthfully, I see a lot of similarity.
So talk about those two.
Oh, you hit it on the head.
I think there's so many similaritiesand I was just having this conversation
actually with someone the other day.
To me, I view both of themas a coach, as a pastor.

(13:42):
I view them as invitationsto stewardship, right?
Like someone, I'm being entrusted.
With someone's life, someone'sbusiness, someone's journey, and
you know, I didn't get to choosewhen they joined themselves to me or
when I joined myself to that, right?
That's the starting point.
And sure, we'd all love.
I mean, you know, whether you're onsocial media or the books you read.

(14:04):
it doesn't, we all wantthat linear journey.
That's just not life.
But how I respond during that journeywith this person, with this entity,
that's actually what matters, right?
How we prepare each other, how we zoomout, how we talk through blind spots,
how we prepare when no one's looking.
These are the things that matter,you know, in pastoring, it's

(14:27):
the moments of having theseconversations and walking people.
Through the times thatare neither hard nor good.
That'll impact how they thenhandle the hard and the good.
And in coaching, especially on thebusiness side, the leadership side, before
you ever get on a platform, what doesit look like on how you treat your team?
In the silos in the quiet, right?

(14:48):
And so I think I just see somany similarities and they all
come back to stewardship for me.
And it's this idea that I try and pass onto people is, hey, as long as there's the
grace for you to be in my life and forthis to be in my life, how I treat this,
how I steward this, how I handle this.
I think says a lot about me and saysa lot about the value I place on them.

(15:09):
Yeah, I think that's good.
Stewardship is such a great word.
And I love the contrast betweenstewardship and ownership because,
you know, as a pastor, truthfully,I don't think you own anything as
definitely in the role that you play,you go in and you don't own anything.

(15:30):
Any of that, you probably don't haveownership in companies, businesses.
There, there's been times that I'vehad discussions about some ownership
piece with what I do, but not really.
We're just stewards, caretakers,overseers, trustees, whatever
word you want to use.
There's another word in I'll call itchurch world that's used a lot, but I
don't know that it's understood in thatword is discipleship or discipling.

(15:55):
Let's go ahead and throw that into themix and talk about comparisons, contrasts,
same thing, discipling, discipleship, asit relates to coaching and that word that
we use a lot in business, which is coach.
Do you see any similarities there also?
yeah, so many.
I feel like people are goingto think we rehearsed this.

(16:15):
No, this is actually justhappening all the fly.
But, on the discipleship side, Ithink it's a great word to use in this
context because I think to myself, Youknow, based on what I feel like the
Bible said, and the life that Jesusis modeled, discipleship is how do we
equip people with the tools so theycan best run the race set before them?

(16:36):
Right?
And I think the same is truein leadership and in business.
If we teach people, I'm all forframeworks, I'm all for guidelines.
But if we try and force people intoframeworks and guidelines, when something
off the map, Or something that theycan't handle gets thrown at them.
A lot of times things blow up and peopleget erratic and they go off course.

(16:58):
But when we equip them with the skillsand we equip them with the tools, we
put tools in their tool belt to say,Hey, when this comes, I love how the
Lord frames it where it's like in thisworld, there will be trouble, but take
heart for I've overcome the world.
And I think in discipleship,it's this idea.
Hey, bad things are going to happen.

(17:18):
Sorry to be the bearer of bad news.
You're going to be disappointed.
You're probably goingto experience failure.
There's going to be rejection.
I don't care if it's sports, ministry,business, life, relationships, whatever.
So let's get really honest.
And start to equip each otherwith the tools and that might
be, why'd you get in your Bible?
Right?
Why don't you get into some,some personal development?

(17:40):
Why don't you get in prayer?
Why don't you start towork on your communication?
Why don't you get someaccountability in your life?
Again, there's parallels on either side,but how well we embrace those tools.
I think those, that's what sets usup for the journey of discipleship.
the thing that I love and Iappreciate the, passion when
I asked that question for you.
I like that.
the thing that I've noticed.

(18:01):
is that in church world, they talkabout discipleship, but they have
difficulty with it because it'ssometimes difficult, standing in a
pulpit, talking to a hundred, 200, 300,that's not necessarily discipling to
me, but I am sure that today, yesterday,probably tomorrow, you were on.

(18:23):
Phone calls, probably 30 minutesto an hour, maybe longer.
And you'd probably do that monthly,if not weekly with the same people.
And it's really connecting.
And I think you can't disciple coachinfluence, steward someone, once
a week, 45 minutes up on a stage.
You might have some influence overthem, but I think it's one of the

(18:46):
closest things to discipleship thatwe have in our current culture.
What are your thoughts?
I love that.
I'd agree, right?
Like, I think one thing that I really.
started to delve into is, youknow, there's a difference between
information and revelation, right?
and again, this transcends whetherwe're talking about church or the
business world, it's like information.

(19:07):
I can say, Hey, you know,this person is six foot four.
They weigh 200 pounds.
They've got a wingspan.
That's 70 inches.
That's information.
Revelation is when they punched me inthe face and I feel the contact of that
punch that, you know, like that's impact.
And so I can give a lot ofinformation in these mass settings

(19:28):
just like you have, right?
Speaking on stages, but that revelation,that coaching, that intimacy, that's
actually born out of these smallerenvironments where we're able to
make it personal and we're ableto address things and just talk
about things that actually connect.
I love that word connection.
There's a connection betweentwo individuals or, you
know, even in smaller groups.

(19:49):
as impressive and, sometimes needed asthese big information gatherings are, I
think these revelatory moments and thesemoments of discipleship, have to happen up
close because they involve relationship.
As you moved out of what we would callpastoring or ministry, it sounds like
you recognized early on that to have fulltime income in a ministry role was key.

(20:14):
Going to be challenging.
Is that correct?
Did I hear that earlier?
Yeah, yeah, especially justbecause, again, we planted, right?
Like, it's not like, you know, Ihad thought about going the route of
working at different churches, butwe were young, dumb and naive and
had what we felt like was, The callof God to do this, and so we did it.
did you at all have this thought ofI'm gonna i'm gonna throw a word out.

(20:39):
I don't like to use but I thinkmost people understand it Do
you have a thought of failure?
when you decided to move away from aministry role into a Corporate role and
then your own business and other things.
So is there any like failure or Darn oranything like that that crossed your mind?

(21:00):
Tim Daley.
tell your mom or anything like that.
Tim Daley hourly actually.
Yeah.
And, it feels a little stupid tothink that, but I also think it's
just reality, you know, ministry.
It's funny because like, and I know youknow this and so many of your listeners
know this, but it's like everything'sministry if we're honest with it, right?

(21:21):
It's all ministry.
But when we think of pastoral ministry,because it's an emotional investment
that we're so tied to, I think thedisconnect that of, you know, Oh,
well, I'm not doing this full time.
This isn't the thing that'sputting food on my table can be
really hard for a lot of people.
And I know it was true for me, right?
This idea that like, oh, man,I, my attention is divided.

(21:44):
I have to do this because Ineed to put food on the table.
But I just wish I wasspending all of my time.
You know, I could be doing more.
I could be talking more people.
I could be taking morepeople out for coffee.
I could.
And so, yeah, I feel like failurewas definitely a thing for a long
time and the business, even earlybusiness success didn't mask that.
Interesting.
So I want to fast forward brieflyand then I'm going to go back for a

(22:06):
couple of things to fill in the gapsbecause we're heading towards you and
I are going to have some fun shortly.
Just really talking aboutbusiness strategy leadership
So this is going to be some goodcontent, but there's a couple
of things about Matthew I wantto know a little bit more about.
I love the story and the journey here.
we go back and we talk about that failureor that time that you would have been

(22:29):
in ministry in a church plant, whichis like one of the highest, Echelons
that in ministry world, they elevateyou and say, Oh, you did church plant.
That's like two, two notchesbelow missionary in Africa.
And, you know, evangelist that travels theworld and, you know, gets people saved.
And then it's church planner.

(22:49):
So you were there today.
Do you believe you're doingless than as much as, or more?
ministry than you were doingthen, which one of those would it
be less than as much as or more?
Yeah.
and I think that's a great question.

(23:10):
I think I would have answeredthis very differently at different
points of my life, but rightnow I would say as much as.
you and I talked about this earlier.
I think for me, I've really stepped intothis honest revelation from God where I
am like, man, I've been called to people.
I've been called to helpsteward relationships and help

(23:30):
people reach their potential.
And it doesn't matter what the skin is.
It doesn't matter.
You know, at the end of the day, Godhas very kindly changed the skin on
me a few times over the last 14 years.
But at the end of the day, Istill get to have an impact.
the methods have changed,but the message hasn't.
And so to me, I would say justas much, and I'm not sure I would

(23:53):
have been as honest with you, overthe course of the last 14 years.
Yeah, that's good.
I agree with that.
I had long discussions with peopleat Bible school that, their measure
of doing what God wants and peoplehave to go on their own journey.
Period.
I was a business guy.
I was saved in a business setting.
I've always been in the business arenayou know, have never been in truth.

(24:16):
Kind of like you always feltchurches were a bit stuffy.
I, Don't really enjoy going inour traditional church settings.
Give me a business setting whereI'm facilitating a leadership group
and man, that's church for me.
I love that.
So all right, Matthew, I'm a firmbeliever that there's two ways people

(24:37):
make significant change in their lives.
One is we hire a coach, wefocus, we come up with a plan.
We go through a methodical, Changeprocess to do something different
and I think this is the more commonone some catalytic event occurs And
it literally a two by four or a caraccident or a financial collapse in my

(25:03):
situation Changes everything about whowe are Sounds like there was quite a
catalytic event in your life that occurredI think it was 12 plus plus years ago
something like that I me about that.
And, and did it, did it have thatchange that I'm talking about?
Or if it didn't, that's fine, but tellme about that and what occurred there.

(25:27):
Oh, listen, it did.
It had the Hollywood movie effect that,that I think I could have never imagined.
you know, 12 years ago, Iwas driving at the time.
I think I was 23 years old.
I was driving home late atnight from a girl I was dating.
I was driving home from her house.
I think it was like 11 p.
m.
at night and a country road.
And two horses jump out ontothe road at the last second.

(25:50):
Yeah, horses.
And I don't know if you know horses.
I did not.
I know now.
But it was two Clydesdales.
and I, I couldn't stop.
They were joined.
And I slammed on the brakes last second.
Absolutely totaled my car.
one of the horses fell onto the car,absolutely crushed the, like the
car crumbled and, when the, when theproverbial and literal dust settled

(26:10):
and the, and the car had spun a fewtimes, I realized like, you know, it's
dark at night, the windshield, likethree inches is what they measured
and I would have been toast and, and,you know, I, I basically broke out the
car door because the frame had bent.
Knocked on the door of the closest houseagain, we're in the country, so we're
talking a mile between every house andended up making my way to the hospital I

(26:34):
tell everybody, you know, I did what everyyoung, dumb, naive, 20 something year old
male does where they give it a few daysand they say, nothing's wrong with me.
Everything's fine.
turns out as, days turn toweeks and weeks turn to months
that everything wasn't fine.
I actually got diagnosed with multipledisabilities, some cognitive that
truthfully still affect me to this day.
that led me to this place where within afew short months, I was no longer working.

(26:59):
I had to take a break from church.
And serving and being on staff.
and it felt like the extrovertin me didn't want to see people.
And I found myself in this place,that, uh, I didn't want to do anything.
I found myself in beddepressed in a year out.
I basically would be completely differenthuman than what I feel like I had

(27:21):
signed up for to be my lot in life.
And, uh, so what were the results of that?
You couldn't do certain thingswhat, what of your life trajectory
changed due to an unfortunate event?
I, I've got to ask this too.
Um, Pretty confident the horsesdidn't come out of that situation

(27:42):
very well either, correct?
No, no, they didn't.
Yeah.
Yeah.
Instant on impact.
Um, yeah.
As for life changes again, you know,everything without without exaggerating
everything ground to a halt, right?
I had to leave my job because theheadaches and the pain just got so
bad that I actually couldn't stay.
I was calling in sick all the time.

(28:03):
And so I found myself depressed.
in bed, not seeing people, allthings, just the antithesis of, of me.
Um, and you know, I found myself angryat God, you know, like what the heck
here I am starting a promising careerin two different fields, loving my life.
I'm, I'm in my early twenties,I'm getting opportunities.

(28:25):
You know, it feels like I havethe, the world's my oyster.
I have a, I have a, the wholecanvas ahead of me and truthfully,
everything just ground to a halt.
For about a year.
And, and so, so what you out of it,snapped you out of it, led you out of it.
What did you do?
What did others do?

(28:45):
Let's talk about that journeybeyond that, because it's my belief.
I don't think it's a car accident.
I don't know if it's financial collapse,like we went through, but I think everyone
has to go through stuff and, and I thinkwe find out what people are made of or.
Who they are or wheretheir faith is or whatever.

(29:05):
We could throw a lot of words inthere when those situations occur.
So talk about the journey afterthat year and moving beyond that.
Yeah, so you know what?
About a year in and thisis the kindness of God.
I can say this over every aspectof my story that we'll cover today.
Every aspect that I can just see thekindness of God woven through it.

(29:26):
And, I had a friend reachout about a year in and said,
Hey, I work at a pool company.
They make custom pools.
They need some help withsome computer stuff.
And, you know, my dad worked in I.
T.
And he said, can you come help us?
And I was like, well,that's my dad's thing.
And he's like, no, can you come help us?
And he was just throwing me a bone.
He was like, they'regoing to pay you cash.
Just take the job, justget out of the house.

(29:47):
And I was like, okay, I'll give it a shot.
And, you know, I went out there, businessowner comes and talks to me and he starts
asking me some really random questions.
We just hit it off.
And, you know, within a matterof time, he said, Hey, like,
what do you think of our website?
And, you know, he pulls it up andI'm looking at it and I'm like,
this website's awful in my head.
I'm like, I can't tell him this.

(30:07):
I just met this man.
I'm like, he's going to askme to go home right now.
and he, he just kept pushing.
He's like, no, no, be honest.
I'm like, yeah, if I'm honest,I'm like, I, I wouldn't do this.
I think this looks terrible.
And he said, you know,what can you do better?
And I was like, probably.
And he said, okay, well let's try it.
And I walked out of there, Tim,with my first marketing client.

(30:28):
Didn't go to school for marketing,had no marketing experience, had
never worked a marketing job.
and looking back, it was just the Lordbeing like, Hey, here's, here's your shot.
Here you go.
And I use that money for my firstclient to teach myself marketing.
And that was the day mymarketing company was born.
And, um, I would love to end thestory there and say that it was a
happy ending and everything was great.

(30:49):
Truth is for the next threeyears, business was awful.
Um, you know, because as kind as the Lordwas to provide that initial start, I came
into this reckoning where I realized thateverything I knew about leadership and
business was really one sided, right?
I was a great face.
I could communicate well, I wasan A type, you know, big ideas,

(31:10):
but I had zero life experience.
I'm like, I actually didn'tknow anything about the details.
I never really proven any thethings I had talked about in
settings, um, which is shocking.
Cause you know, I think a lot ofpeople think, Oh, if you speak
from a platform, you've lived this.
I didn't was way too young still.
And, uh, and I basically forthose first three years, as quick

(31:32):
as I got a client, I'd lose it.
There was no systems, nostrategy, no structure.
And, um, if you're talking turningpoint quickly, I remember looking myself
in the mirror in 2016, I think it wasabout three years into the business.
And at this point I was severelyoverweight, incredibly unhealthy,

(31:53):
dealing with everything I had done.
And I just said.
Look, something has got to change.
And so while I love the bigpicture, what's the one thing I
can do right now in front of me?
You know, there's that leadership adage.
You always hear you can't managewhat you're not measuring.
And I took that to heart and Iwas like, I'm going to start to

(32:15):
measure the crap out of everything.
And that started toreally flip my journey.
So would you say, I mean, one of thethings that I know you address, I
address this also with, with leaders isattempt to see what their mindset is.
What their mindset is like,because often that can ripple

(32:38):
throughout an organization.
What was your mindset at this time?
Would you, I'm going to throw a fewwords out and then you could either
agree, disagree or pick them apart.
But I mean, when someone's gone throughstuff, even though they could be
attempting to be optimistic, there couldbe a victim type mindset in a poor,
pitiful me or blaming or mad at God.

(32:59):
that earlier or things like that.
And if we look back on it, we.
We think we should have been moresuccessful, but then we realized,
no, I shouldn't have been becausemy mindset or something like that.
What would, what was yourmindset like during that years?
You said that was still challengingpost at least getting business going.

(33:22):
Yeah, this is, this issuch a good question.
I, to speak to that victimhood,I literally looked at this
accident, anything associatedwith as having robbed my life.
It ruined my life.
It took everything from me.
And, for the first year or two,there was a lot of people who agree.
They're like, Oh yes, that's awful.
As if that happened to you.

(33:42):
Yeah.
And then I found myself nowsurrounded by, God bless them, people
and opinions and my own internalthoughts that were just echoing this
chamber of, yeah, you're a victim.
And I sat there for years, years, from2012 to about 2016, blaming my pain
for the reason why I wasn't livingup to my potential or walking out my

(34:05):
purpose, uh, only to realize that itwasn't my pain that was doing that.
It was my perspective and when Idialed in and actually more than a
nice motto, figured out what thatperspective was, I really think that
that was the shift for me in everyarea of my life, not just my business.
And one of the things I thinkthis is important, I think it's

(34:28):
in Matthew seven towards the tailend of the sermon on the mount.
Very significant that I'minterviewing Matthew here and
I'm quoting Matthew seven.
I'm not going to quote it.
I'm going to give the reference.
Jesus says the rains come, the stormscome for those that are built on set
for those houses that are built on sand.

(34:48):
And also the rains come in the storms comefor those that it's built on a foundation.
You had a spiritual foundationthere that was underneath
that mindset and that victim.
How,
when did that rear its head upand start taking over and start

(35:08):
getting you back on track of whereyou kind of started transitioning
from, okay, I'm not a victim.
I'm a victor.
I'm operating in the kingdomof God, not in the Babylonian
system or the world system.
And because I'm guessing a lot of thesituation some of the pain all that
stuff probably didn't change betweenthe years is what's changed or maybe

(35:31):
the soul So just tell me more aboutthat before we get into I want to
go strategy, but this is good stuffright here This is foundational.
I mean, full disclosure, it's12 years since the accident and
I still live with that pain.
I woke up this morningwith some of that pain.
So you're right, it hasn't gone away.
But I remember this, I just saidthe whole perspective shift.
I'm having this conversationwith someone at church.

(35:53):
And we're having this, we'rehaving coffee, just having
this, this great conversation.
And this person starts toopen up about chronic pain.
They start to open up aboutsome really serious things
that they had been battling.
And I'm sitting here shocked because I'mlike, you know, This person is pretty well
known in our church, you know, they hadn'treally to my knowledge ever voiced that.

(36:14):
And so I started to say,hey, you know, why, why me?
Why are you sharing this with me?
And what what's made youcomfortable enough to share?
And they went, because when you shareyour struggle, Matt, and I see you
keep showing up to things like thiscoffee, and I still see you, you know,
playing keys at church or talking.
It, it pushes me that there's hopefor me, and I remember going home and

(36:38):
crying my eyes out because I thought tomyself, I'm like, if this person, I'm
like, first off, I don't have half thehope this person does, but if they can
pull from the mess that I am right now.
And they can choose in the midst ofwhat I thought was an awful situation
that they were disclosing to me.
Like, I wonder if there's some, there'ssome perspective to be had here.

(37:00):
I wonder how much of thisis like me in my head.
And obviously things didn'tswitch overnight, but that
was such a catalyst for me.
Seeing someone be able to drawthese These beautiful conclusions
from what I felt was like thisabsolute mess of a life at the time.
Yeah, that's good.
And I i'm i'm sure not only there wasphysical stuff i'm guessing things

(37:24):
like that Wreck our finances andthose things are challenged but 2016
there's Things started to Obviously,you started getting more business.
You had your company and thenyou have now moved into coaching.
I think you exited your company.
Let's start now talkingabout what all that was like.

(37:45):
What what are some of the success keysthat you learned along the way there?
That we could learn from.
So let's go to 2016 on, tell mewhat we need to know about that.
Yeah.
So you know what, let me, if it'sokay with you, I'm going to paint
the dichotomy, you know, you askedme to be getting two questions
and I answered the second one.
Let's, let's answer the first one quickly.

(38:06):
So, So I'm a both a businesscoach and a business consultant.
And so to me, the dichotomy ofthe two is really important.
Cause I function as a hybrid and that'simportant because as a coach, I feel
like I'm there with the entrepreneur.
We're talking high level problem solving.
What are the things that are ailing you?
Can I help you zoom out?
And as I started to do that, I startedto realize there was a real disconnect.

(38:30):
Full disclosure.
I'm sure you can appreciate this.
I never wanted to use the title coachbecause in my mind, I had this judgment
that I was like, there's a millioncoaches on social media, Lord knows if.
99 percent of them or even I'm qualified.
but it fits, right?
You're coaching people.
So I'm like, what else is there?
But I started to realize as Iworked with people, there was a

(38:50):
disconnect on the implementation.
Didn't matter how good our strategywas, how good our sessions were.
If you weren't taking this backto your team or your business.
And so the consultant side ofme said, well, we need this.
And rather than this just be agood idea, that was the key to me
unlocking the success in my ownbusiness, in my own life, realizing,
look, I've been an A type problemsolving strategic guy my whole life.

(39:14):
That's wonderful, but I'ma one man shop right now.
So I've got to do the work and I'veactually got to put the effort in.
And so I learned what it meant tobuild systems and structures and things
that I previously didn't care about.
And so.
Going on that journey for me led meto this from a leadership perspective.
I said, look, I've read all these books,you know, 80, 20 rule, all this stuff,

(39:39):
Pareto principle, what can I apply to me?
So I started to go with the mindset thatI said, look, I'm, I'm, I'm an eight type.
I'm a visionary.
I'm a sales guy.
So I'm going to fill mycapacity to a hundred percent.
I'm going to go until I feellike the absolute stress.
And then when I get thereand I can feel the tension.

(39:59):
I'm going to start to delegate.
I'm going to start to offload.
And, you know, now I know that asmy framework, the automate delegate
eliminate that I use with my clients.
But my goal in the beginning wasthe realization is if I took myself
from a hundred to 70%, well, I justbought back 30 percent of my time.
And so once I brought somebodyelse on that was doing that, I

(40:20):
was like, Oh, I just freed up 30%.
What am I going to do?
I'm going to focus on thethings that I know how to do.
I know how to sell.
I know how to talk to people.
I know how to create a goodculture and treat my employees.
Well, fill myself up to a hundred.
Oh, we reached the capacity start.
And whether it was automation and figuringout technology stacks and some of the
cool things, AI, uh, or delegation.

(40:42):
You know, actually figuring out,okay, you know, what are the
things not just delegating tasks,responsibilities, uh, elimination?
Am I doing redundant things?
All of these things started to put me downthis path, Tim, of over and over again,
I started to build something that wasscalable, that was, you know, Not just
relying on me anymore, and that's kind ofwhat I've carried into what I'm doing now.

(41:04):
I guess one of the things I'dlove to know, we don't shy away
from, you know, uh, the, like wetalk about the mature topics here.
Where did you personally start seeing, Iguess, let's, let's say financial reward.
That's not a, our, our ultimate measureof success, but it's, it's like where
you looked around and said, okay.
This is working.
Where, where was that timeframe?

(41:26):
16, 17, 18 yesterday.
I don't know whenever, you know, when,when would you say, man, okay, is
working, the systems are working andI'm gaining financial reward for it.
Yeah, 2017.
2017 was the moment where I felt theshift, and it was that exact thing,
or the first time I went, Look, ifI, if I measure my capacity from

(41:47):
0 to 100, and I'm at 100, this isgreat, but now I'm capped, because
everything's reliant on me, on my labor.
So when I did that, that first offloading,without even realizing it, it, it,
again, it sounds so good on paper, but ithadn't hit my head yet when I realized.
Wait, I've now brought somebody on.

(42:07):
I can go generate more revenue.
Wait.
This is amazing.
And it actually became addictive to me.
And it's something that for me unlockedin business, but also unlocked in
leadership because now from a churchperspective, I was like, wait, you know,
I had routinely just, I'm like, okay,we've got four leaders, you get this,
you get this, you get this, you get this.

(42:28):
And you know, we had survived,but it never felt like we
were harnessing momentum.
Now, when I applied that samelogic, I was like, wait, what would
it look like to now help peoplebuild a third level of leadership?
Whereas they get filled up.
They start to bring somebody on.
And so to me, that was the real shift inmy leadership and in my financial, when
I realized that I'm capped, I have acapacity, I have an emotional capacity,

(42:53):
physical capacity, all the capacities.
And the key is how well I'm able toleverage the things in my life so that
I can keep focusing on the things thatI feel like God has equipped me to do.
Sure.
Are you working prime?
Are you working primarily with,we'll call them for profit companies.
You mentioned church just then.
because one thing that is.

(43:15):
Somewhat aggravating to me at times ishow structures don't use some of the
things like automate, delegate, eliminate.
They, they, they think in different terms.
And listen, there is a spiritualcomponent I know, and you know,
there's some differences there,but do you work all four?
for profit or do you do anything in thenon profit arena also or the church world?

(43:37):
Yeah, not in the church world rightnow per se, but I do have some non
profit clients because again, and I'msure you can appreciate this to me, and
this is just my opinion, so hopefullynobody sends you any nasty emails, but,
I'm just of the opinion that I thinksometimes we over spiritualize things.
I think that this isa God given principle.
Again, the message can remain the same.

(43:58):
The skin can change, but the message atthe end of the day is like, Hey, is this
going to help us pastor people better?
Is this going to help us lead peopleinto a deeper relationship with Jesus?
Is this going to give people the skillsand talents and unlock the things in
their life to live healthier marriages,better lives, more God given and God
purposed lives, then yeah, let's do it.

(44:21):
Even if that's as simple as sendingout a scheduling request and, you know,
starting to automate some of these,introducing some software, you know,
in our lives, it would be inexcusable.
I think for many of us that arelistening to ever say, well,
we've always done it this way.
And yet that's the exact samething I hear time and time again.
I'm sure you have.
Uh, in churches and in ministry.

(44:43):
Yeah.
Yeah.
We've always done it this way.
I'm a, I am so non traditional.
It truly annoys quite a bit of peoplearound me so much so that even,
you know, we're recording this,we're about to be in the holiday
season of Thanksgiving, Christmas.
I am like, so non traditionalwhen it comes to that stuff.
family does kind of get a little bitannoyed it truthfully, but know, it's

(45:06):
just the way I push the envelope andall that so tell me give me give me some
profiles of the type people that youwork with that you feel like you're You
are jamming you're rocking with themand it is really working to either size
company size organizations uh Thingsthat are going on, things like that.

(45:27):
Just tell me more about thetype people you work with.
Okay, so I asked two questionsthat I think really delve into
who my ideal client is, who thepeople I love working with is.
So the first question, uh, is abit jarring for a lot of people.
But the first question is, Hey, heavenforbid, if you got knocked out of your
business or your church or your leadershipfor 30 days and you had no contact, right,

(45:52):
no plan, no contact, heaven forbid ithappened, what would you come back to?
What kind of financeswould you come back to?
What, what kind of teamwould you come back to?
What, what, what kind ofclients would you come back to?
And everybody always has thislike I see this like awkward
laugh and they just go pale.
And for me, I go, Hey, I know that's,that's uncomfortable, but this is

(46:13):
a really good revealing question.
It may, it may hurt a little bit becauseyou go, Oh, maybe I don't have a business.
Maybe I have a job because if I don'tshow up to my job, I don't get paid.
Right.
Or maybe my leadership team.
is really not that much of leadershipand more management, right?
It's revealing, but it helps me unveil.
Hey, well, now we knowthe areas to work on.

(46:33):
How do we build something whereyou get to actually function?
As an executive function as a,as a pastor function as a leader.
So that's that first question.
And I think the second question youactually touched on this earlier and
I was like, again, disclaimer, wedid not plan this, but, um, I asked
the question, you know, if money,you're not allowed to use a number.

(46:54):
What does success look like for you?
And a limit, taking the numberoff the table, paralyzes people.
They sit there and they're like, Oh, well,I was going to say a million dollars.
I was going to say 500 people in a room.
And I say, no, you can'tnumbers off the table.
And so then, you know, with someprobing, they start to get into the why.
And the why oftentimes is Iwant to have financial freedom.

(47:16):
I want to have time freedom.
I want to see healthy marriages happen.
Um, you know, I want to see thenext generation raised up in
our church or in our business.
And I go, there we go.
That's the thing.
And now that you know that thing, why areyou building the way that you're building?
You tell me that you want tospend time with your family, but
you're answering emails at 9 p.
m.

(47:36):
And so those two questions, Tim,they helped me unlock so much of
that client profile because atthe end of the day, it is fairly.
Generic, right?
As long as you've got three peopleand you do half a million in revenue,
we're technically a good fit on paper.
But how you respond to those two questionsreally gives me perspective into the kind

(47:56):
of person that I'm talking to, the kindof outlook that they have, and really
some perspective into where they'reat on their journey, and truthfully,
if I can be helpful to them or not.
Yeah.
Has it taken a while for you to evolve tothose two questions that narrow it down?
My guess is you probably workedwith some people that wouldn't have

(48:19):
answered those questions well early on.
I, I have, I mean, wemade it, I made it work.
It was enjoyable, all that kind of stuff.
And, but, uh, how have youevolved into those questions?
Yeah, you're absolutely right.
I absolutely started working withpeople in the beginning that I, that
looking back, I'm like, they didnot fit this ideal client profile.

(48:40):
And I think that that's come out of thisplace where, again, it's the struggle.
I said, if I didn't, I didn't want to be acoach or a consultant, I definitely didn't
choose to go down this road originally.
but how I found myself herewas realizing, oh, wait, I have
done this over and over again.
I've done this in ministry.
I've done it startingthe marketing company.
I've done it with a real estate company.

(49:00):
And so now I find myself not having tospout theory to people, but getting to
tell people, Hey, this is what I've done.
That's worked.
Are you willing to consider it whenit comes to systems, when it comes to
strategy, when it comes to structure?
And so again, to loop thatback, it's allowed me.
to now evolve into those questions becauseI look back and go, Oh man, I was solving

(49:22):
the answer to these two my entire life.
I still am.
I'm still evolving.
So
Yeah.
And Matthew, this is,people ask me this a lot.
So I'm going to ask you this.
People feel as if theirsituation is always unique.
It's like, you know, I, I knowyou've never, this is, I'm going

(49:43):
to be a little bit snarky here.
I know you've never seen this before, butwe've got some conflict on our leadership
team and Joe is not getting along withSally and we can't figure out what's going
on, blah, blah, blah, things like that.
But.
So, and, but yet, I have.

(50:05):
Found that most things are fairly common,uh, or, and not everything fits, but,
uh, what are some two, three, four, Idon't know, you know, whatever it is,
what are some things that you see whenyou are invited in after you ask those
questions and you raise that hood upand you look down in that engine or the

(50:27):
organization, whatever metaphor you wantto use, what are some things you see?
In almost every organization.
yeah.
So just to shoot that snark back.
There is nothing new under the sun.
Okay.
There is nothing new.
You're not a surprise to the Lord.
It may be new information to me,but it's not a surprise to him.

(50:48):
Um, but, but I think to answer thatsome of the biggest things that I've
seen and come across that I'm, I'mconstantly addressing both in my life
and in for my clients and the peoplethat I try and help, um, is again,
asking, I love to ask the question,Hey, Are you focused on growth?
Are you focused on health?
Because healthy things grow.
And oftentimes when we focus on growth,it's at the expense of health, right?

(51:11):
Nobody looks at a plant and yells at theplant and says, Why aren't you growing?
No, we water it.
We make sure it has great soil.
We adjust it, put itin the right sunlight.
And, uh, and if we put it in the rightconditions, then it will grow right.
And so I think thatthat's always a big one.
Um, I like to use it in my file.
Often I tell peopleyou can build business.

(51:33):
And then build people.
But I promise you, even withthe advent of AI and all the
technological advances, if you buildpeople, they will build business.
And again, can't just be a greatmodel can't be a great slogan, because
if you want to build something thatholds up to my first question, you
probably want to invest in people.
And I'm so fortunate that I have a bunchof clients that are investing in people.

(51:54):
Leadership pipelinesand developing people.
Um, and I, I think if I could rapidfire another one at you, I think the
two is one and one is none is gold.
Um, you know, you, you mayhave been the entrepreneur.
You may be the chief decision maker.
You may think you're thesmartest guy in the room.
You don't want to be.

(52:15):
And the sooner that you can bringsomeone else on that journey, um,
and you can start to transfer, notjust the tasks, but some of the
responsibility and the authority.
Because if you just hand off tasksagain, you know, if something were to
happen, then that person isn't equippedor empowered to actually make decisions.
They're just equipped tocheck boxes on a to do list.

(52:37):
And so two is one and one is done.
Simply meaning, hey, if you havesomebody that you're constantly
mentoring and raising up and pouringinto and showing, then that's great.
You always have one person, but ifjust you, there's actually nobody
there in case anything happens.
Yeah.
The way I word that is that we're tryingto purge that if it is to be, it's up to
me mindset that probably got them to thesuccess point that they're at, now it's

(53:05):
hindering them to get to the next step.
And, uh, and I've had it,you've probably had it.
We, we all, you know, achievers a heavydose of if it is to be, it's up to me.
And, uh, and, and, but, you know,I love the automate delegate and
eliminate system that you talkabout because it, I think it's a way

(53:26):
that people can check themselves.
when you step into an organization, whatis some of the first things you look for?
To do, or to identify, or to find,or to snoop around, or whatever words
you want to use, give somebody a like.
If they're working with you, and Matthewshows up virtually or in person, what's

(53:51):
one of the first things that you like todo when you step into an organization?
Yeah.
So, you know, assuming thatwe've, we've gone through the two
questions, cause I always do that.
You know, I walk peoplethrough my four Ps.
And those are purpose, predictability,profitability and productivity.
And the reason why I do that is I askpeople, Hey, like what's important to you?

(54:13):
And I mean, listen, Tim, you know,the answer to this, everybody
always has profitability, right?
Like we're in business, right?
Even if it's a nonprofit or a church,like, Hey, we have to get the lights on.
And I go, that's the leastimportant of the four piece.
So that's actually the lastthing we're going to work on.
Because if you find your purpose.
And I'm not talking about use the owner.
I'm talking about if I go ask all theteam members, Hey guys, what's the

(54:35):
reason we exist, and if they're not allaligned, which Spoiler, they never are.
Um, if they're not all aligned andwe're actually not operating from
the same framework and finding thatpurpose that allows us, takes me
to the next step where I go, Hey,how are we doing with productivity?
Right.
Are we actually operating at thelevels that we want to be wasting

(54:56):
time, wasting energy or people happy.
That's again, the automateeliminate delegate.
That's such a great frameworkto assess our productivity.
Then that gets us intoour predictability, right?
And predictability.
Is our ability to actually measurehow well our systems are responding?
Can we turn this on and off?
Can someone take a vacation?

(55:17):
Um, you know, predictability isn't just Irun a marketing campaign and I get leads.
And if we've built a businessthat is built on purpose, That
is productive and predictable.
It's only a matter of time beforeour profitability increases.
And I like to explain profitabilityand I really challenge
people on this as a product.
Profitability is not my income minusmy expenses equals my profitability.

(55:41):
I just had a conversationwith a newer client.
She's profitable.
Until I peeked under the hoodand found that 60 percent of
her clients lose her money.
And I was like, it's amiracle you're profitable.
But imagine the 15, 000 a month you'releaving on the table with those 60%.
She had no idea.
Right.
And so profitability is fargreater than what's left over.

(56:04):
What's working for us?
80 20 rule.
How are we making our money?
Right?
What are the most leveragingtax for us for the nonprofit?
They're putting all this effort intothis donation that donated donation.
Turns out they have a corporate matchprogram where people can give 1000
and their company will donate 1000.
guys, we could just double allof our revenue in one shot.

(56:26):
And they sat there and theywere like, why aren't we putting
all of our time into this?
And I was like, Exactly.
You, you just answered your own question.
And so, yeah, those four P's, Ifind it helpful to lay it out.
And again, just to gauge wherepeople are at, because almost
always people go profitability.
Let's talk about that one.
And I go, yeah, that's the onewe're going to hit to last.
And, uh, it's, it's only a matterof time before we get there.

(56:47):
So when are you going to writea book on Matthew's four Ps?
When's the book coming?
I, I, I don't know, honestly, I'vegot a bit of imposter syndrome full
of disclosure where some, some daysI'm like, yeah, let's write it.
And some days I'm like, I still don'tknow if I'm qualified to do this.
So.
Uh, I'm sure it's, I'm sure at somepoint I'll get on the horse because, uh,
you know, if I can help people throughthat writing medium, I'm, I'm down.

(57:10):
But yeah, it's a journey.
Sure.
Hey Matthew, give me, um, that was sortof a success story you just gave, but
just something off the top of your head,a success story with the client that is
just going to be helpful to the listenerthat goes, Ooh, I like the sound of that.
What's, what's something that jumps toyour head when I ask for a success story?
Silence.

(57:34):
coaching side when I went down this roada few years ago, um, in the health and
fitness space, she's incredible, hadbeen an entrepreneur for a decade plus,
and it achieved some measure of success.
The hard part is that theentire thing was built on her.
And she had never taken a vacation.
I'm talking, she had not gone afull week away from the business.

(57:55):
And this business was run360 out of 365 every year.
And so I asked her, I said,well, why haven't you taken one?
It's, it's reallyimportant that you get out.
You say that time is so important to youand your family and your friendships.
And she goes, well, I'm scared.
I'm scared of what will happen if I leave.
And so, you know, obviously wetalked through her fears and, you

(58:18):
know, we really boiled it down to.
She was afraid because she hadn'ttransferred enough responsibility
over to her team, just tasks.
So she was afraid that when she left, ifthe place burned down, They were done.
And, uh, the beautiful thing aboutgoing on the journey, both with both

(58:39):
her and her operations manager again,that coaching and the consulting is that
she literally within a few months wasable to take her first first vacation.
We had multiple check ins during hervacation, where I was like, hey, just
so you know, places and burned out.
You're still fine.
And she came back and it was so coolbecause her team not only stepped
up, they, for the first time, got torealize what they were capable of.

(59:02):
Right?
Because.
Even though she's an incredibleowner, she didn't realize that
she was capping their leadership.
She was always there to savethem, always there to rescue them.
And now we had this beautifulthing where everybody's sitting
here realizing the possibilities.
And that's when wereally got to go to work.
And here we are, uh, you know,almost two years into that journey.
And I have to tell herto stop taking vacations.

(59:23):
It's, it's gone a little too far now.
I need to be like, hey, dial it back.
But it's beautiful.
And, you know, she's theone I alluded to earlier.
She's building a leadership pipeline.
You know, they used to hire.
External managers, and it wascreating this chasm with the employees
that she wasn't even aware of.
Now their last three managementpromotions have all been internal

(59:43):
and people are excited that they'reshowing ownership because they're
seeing that they can potentially liveout their dreams within her company.
And she's operating at a levelthat she always wanted was
That's a high level leader.
I love it.
I love it when someone movesfrom that task person to I

(01:00:05):
believe a leader really is.
And, uh, man, that's awesome thatyou're leading and guiding people.
Into that, uh, that area.
Hey, Matthew, if someone wants to connectwith you, get more information, maybe have
you ask them those questions you mentionedearlier, where can people find you?
Yeah.
I love connecting with people.
You can look me up on LinkedIn, MatthewSanjari, S A N J A R I, or you can

(01:00:30):
go to my website, consultingbyprime.
com.
That's consultingbyprime.
com.
I'd love to connect with you.
Awesome.
We are seek, go create Matthew.
Those three words to allow you to chooseone of those as my final question.
Seek, go or create and why?
Yeah.
Uh, I'm going to say, uh, andboth selfishly and unselfishly,

(01:00:52):
I'm going to say seek.
Um, and when I think of seek, Ithink, man, go seek out someone
who knows what you don't know.
Right?
The old adage is you don'tknow what you don't know.
And I think that that's so true.
Um, I think surrounding myselfpersonally with people who are so
much better than me, smarter than me,wiser than me in so many different

(01:01:16):
areas, we all get to play a part.
but has been so good for me becauseit doesn't matter how smart I think
I am or how much success I get.
There's just someone out there who's goingto challenge my perspective and allow
me to view things in a different way.
And so, you know, whether that's acoach, whether that's a consultant,
whether that's a pastor, you know,surround yourself with people, seek

(01:01:38):
that out and try and get peoplethat will challenge your perspective
and help cover your blind spots.
Excellent.
Love it.
Matthew, thanks for joining us here.
This has been great conversation.
You know, you, like you said, itmay look as if we were scripted,
but we were just sinking, man.
It was just like we were, we were onthe same page sending out the vibes

(01:01:59):
here over the, uh, over the waves, man.
I appreciate you being here.
If you feel that Matthew said somethingthat resonated with you, or you want to
connect, I encourage you to reach out.
I mean, both of us are coaches,but listen, you need to find
someone that you connect with.
And it may not be me.
It might be Matthew.
And I think he wouldprobably say the same thing.
It's like, find someone seek as though,as he used that word, seek someone

(01:02:24):
that can help lead and guide you.
And I'm convinced that Matthew'sa guy that can lead a bunch
of you that are listening in.
So reach out to him.
We have new episodeshere at Seek Go Create.
Every Monday, we're on YouTube.
We're on all the platforms and Iwant to make a quick shout out.
Thank you so much to the people thathave been supporting us financially.
We put this link up seek, go create.

(01:02:46):
com forward slash support.
I get tips that keep showing up 50, 75.
Just people saying, we support you.
Thank you.
Thank you for that.
I appreciate it.
Keep doing it.
I'll accept it and receive itSo, I appreciate you listening
in until next time continue beingall that you were created to be