August 2, 2024 • 27 mins
Unlock the secrets to building a compelling personal brand as we chat with Rochelle Moffitt, an expert who transitioned from advertising to personal branding. Rochelle shares her invaluable journey from influencer marketing to helping CEOs and founders stand out. Learn how her experiences, including working alongside her sister, have shaped her insights into the power of storytelling and human connection in business.
We dive into the heart of authenticity in the digital age—why it’s crucial to share your own story on social media and how an 'About' page can build trust. Whether you’re transitioning from a corporate role or considering consulting, we break down the benefits of focusing on a personal brand versus a business name. Discover actionable strategies for social media optimization, content creation, and visibility management, all while staying true to your authentic self.
Maximize your presence on LinkedIn with practical tips for sharing engaging content, using images and videos effectively, and making the most of PDFs for swipe carousels. We underscore the importance of self-confidence and self-promotion, and introduce ways to work with me through personal branding coaching, photography, and transformative retreats. Tune in to be inspired and empowered to own your power and shine in every aspect of your life.
Connect with Rochelle Moffitt and Tickled Pink Linkedin | Instagram | Website
FREE LIVE MASTERCLASS: Monetise Your Magic
Connect directly via Instagram or Linkedin
To work directly with me, bookings are available at https://www.prueaja.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
It's actually a really beautiful place to help
you with your career and helpconnect with other people.
Speaker 2 (00:10):
People are so intentional around where they're
spending their money and theywant to connect to the story.
Speaker 1 (00:16):
I think it just has to be part of a founder's story
and a business story.
The CEOs need to be there,being seen.
Speaker 2 (00:25):
What are your thoughts on them?
Having a business name overworking on building their
personal brand?
Welcome to the Seen and Heardpodcast, created for you if
you're a consultant, coach orcreative and want to enhance
your connection to your higherself, evolve your mindset and
embody your personal brand,creating freedom, fulfillment
(00:46):
and success.
Whether you're leveling up ornavigating a new chapter, this
podcast helps you own your powerand show up confidently to be
seen and heard.
I'm your host, pruaja, personalbrand coach, photographer and
motivational speaker.
Photographer and motivationalspeaker.
Hey, michelle, thank you somuch for joining me today.
(01:07):
We met last year at a ReinventYourself business retreat in
Fiji and since then, have beencollaborating and working with
some amazing people as long ashelping each other, and I wanted
to get you on the show to sharesome of your incredible wisdom.
Thank you very much for havingme, and hello to everyone
(01:32):
listening and I'm curious, firstto start off, like what got you
on the path of really helpingpeople with their personal
brands?
Speaker 1 (01:38):
Oh gosh, back in the day.
I've always had a career inadvertising and marketing.
I actually think I'm a naturalwell, I am a natural salesperson
.
So anything to get a sale andmake it easier, taking people on
the customer journey or eventhe journey to getting to be a
customer, has really interestedme.
So when social media came about, I was all over it.
(02:01):
I loved everything about it.
I was lucky to fall intoinfluencer marketing before it
was even called influencermarketing when my sister was on
Shortland Street and I said toher very early on that she needs
to be known as Kimberly Crosmanand not as Sophie Mackay,
because so many actors andactresses are known by their
(02:23):
role, especially when they're inprimetime TV five days a week
for years.
So we really wanted to work andmake sure that we gave her her
own brand and from there it kindof evolved from running an
influence marketing agency toworking with some of the biggest
social media companies andhelping many, many, many brands
(02:45):
and influencers really navigatethe social media space.
So how it got into the personalbranding part was I was already
working with a lot ofinfluencers and talent and I
really loved that when I went tosocial media and I was actually
helping with the strategies forthe brands.
I got a little bit how do I say?
(03:05):
I had a lot of exposure to theCEOs and the founders and so I
wanted to move and shift to helpthem use social media to share
their founder story, which Ijust thoroughly like, really
really loved.
I really loved helping them andhaving a shift away from a
branded part to actually more ofthe personal part.
(03:27):
So that is how I ended up inpersonal branding and I just
freaking love it.
So it's just, it's justwonderful.
Speaker 2 (03:38):
I love following your journey on LinkedIn and every
time I open it there, you aredoing something fun and exciting
working with someone incredible.
Now you mentioned that you worka lot with CEOs and founders,
and these are people that youknow previously would be behind
the scenes of the actualbusiness and the business would
have a name and a brand andthere wouldn't really be a face
(03:59):
to it.
But things are beginning tochange there.
What are your thoughts on thatand the importance of having a
personal brand these days?
Speaker 1 (04:07):
Look, if you look right back into the day, the
companies that do extremely wellare people that have people out
there to connect with you.
Connect with people.
People love people.
If you look at Oprah, marthaStewart, richard Branson, elon
Musk, it doesn't really matterwhat they do.
You know about them, you knowtheir values and you want to
(04:30):
follow them.
Well, some of them you do, someof them you don't.
I actually really love theMartha Stewart Snoop Dogg
collaboration at the moment withthe lighter Is it Bic Lighters?
It's pretty cool.
So I think that with anyone,people connect with people.
You see big brands that arefaceless, like, say, the likes
of Nike, who actually useinfluencers or ambassadors to be
(04:55):
the face of their brand.
So it's nothing as so much asnew.
I think it just has to be partof a founder's story and a
business story.
The CEOs need to be there beingseen.
There's all these amazing statsabout even talent recruitment
and why people want to come andwork with you.
(05:15):
If you're actually on socialmedia and basically that's yeah,
you have to start telling yourstory.
If no one else is going to tellit for you, so you may as well
be in charge of it and I've alsoheard that the about page of
brands is the second mostvisited page after their home
page.
Speaker 2 (05:35):
So people want to know.
I was actually looking atbuying some skincare yesterday
that I know is made in Byron Bayand I was like who makes this?
Like?
I want to know that I trustthem and what's their story to
developing this skin product.
So I know that they're not justgetting something mass made in
China bought in and it's just amoney-making thing, Like these
days.
People are so intentionalaround where they're spending
(05:57):
their money and they want toconnect to the story and why
that person does what they do,because that passion comes
through in the product and itdoes.
Speaker 1 (06:09):
Yeah, and it's also how you relate to someone.
I mean, you get on, you get onpart with their mission.
You feel part of theircommunity.
You want to back them or, justas easily, you don't want to
back them, you don't want to bepart of the community and their
business and brand is not foryou completely fine.
But I think as a, as a personand as a brand, you have to.
You have to stand for something.
(06:29):
You have to actually put yourbest foot forward, but genuinely
put your best foot forward.
If something doesn't feel rightfor you, don't do it just
because that's what you thinkshould be done, because you will
be um very quickly pointed outand it will be a hard slog.
Speaker 2 (06:46):
Yeah, and people can see straight through it Like
it's authenticity and integrity.
That is what people connect to,and if you're not being true to
yourself and your values,people can smell it a mile away,
just like chat GPT.
If you can see someone's justpurely written something on
there, it loses its soul andenergy from behind it.
(07:07):
Fair enough, it's great forediting stuff as well and does
have its place in the world, andI'm so grateful for it.
If someone was about to leaveyou know their corporate role or
something and start aconsulting business, what are
your thoughts on them having abusiness name over working on
building their personal brand?
Do you have any advice aroundthat?
Speaker 1 (07:29):
I think it's really about looking at the bigger
picture.
So, is this a business that youwant to have, um, just as a
freelancer?
Is it a business that you'rewanting to grow into an agency
or a bigger business?
Is this a business you want tosell one day?
And if you do want to sell it,are you happy for your name to
go with it?
Or do you sell other parts ofthe IP?
(07:50):
So I think you have to have areally good understanding about
where you want that business togo.
I personally have created TicklePink.
I want to grow this into apersonal branding agency and
look at selling it in the nextseven years.
So I want my name to stay withme and also I'm building out my
(08:15):
personal brand.
So whether I do just TicklePink or whether I have other
things that I invest in orwhatnot in or whatnot, my
personal brand is staying withme.
So for me, I am keeping my nameand my business.
I mean, they're all pretty muchone in the same right Circle.
Pink's values very much are myvalues and that I've chosen to
(08:36):
keep them separately.
But I have got I've seenincredible businesses that are
people's names.
So I don't think there's awrong and a right answer.
I think it's what feels bestfor you.
Speaker 2 (08:47):
And that's great, that you've got that clear
vision in knowing that it is abusiness that you're building to
sell in seven years from now.
I absolutely love that.
I wish I started otherbusinesses of mine in the fast
of that plan and that biggergoal picture, because it is
important to it's more of anasset then than you.
So there's two ways of doing it.
Speaker 1 (09:08):
There's you as having your thought leadership and
then your IP under your personalbrand, like writing a book,
having a podcast, havingworkshops and coaching that you
offer, or having the agencymodel that you can grow and
scale, because there is only somuch you can scale of your
personal brand as well yeah, andwith saying that I will write a
(09:32):
book that is on my list ofstuff to do and that will be
under my personal brand, becauseit'll be very much from me the
podcast I'm, which we're goingto create I'm just just thinking
about that Most probably itwill be under Tickle Pink and it
will go then under the TicklePink business assets and it's a
way of marketing hosted bymyself and then other people
(09:52):
within our team so I can helpshowcase them as well.
So it's just knowing, yeah, Isuppose, where you want to go,
and then what parts fall underwhat.
Speaker 2 (10:02):
And I know that you work with people to help grow
their personal brand.
In what ways do you do that?
Speaker 1 (10:09):
We've got a couple of different ways, so social media
being one of the biggest things.
It's pretty much a billboard inpeople's hands, so you need to
be on social media and you needto make sure your online
presence is slick.
We help from optimizingprofiles which optimizing is
such a yuck word, but anyway wehelp making profiles look
(10:30):
awesome and then we createcontent for some people.
We help with visibilitymanagement, so that's making
sure that they are on the rightpodcasts and the right magazines
, at the right networking events, giving them opportunities to
speak on stages, pitching themfor everything left, right and
center.
And then we also do talentmanagement, which is helping
(10:52):
them negotiate their brand dealsor corporate deals, and that,
basically, our company vision isto turn your personal brand
into profitable branding so thatyou get paid for some of the
things that you do.
Speaker 2 (11:07):
Amazing.
Now you said in there makingsure that your profile is slick.
So how do you you know you'renot slick every day and how do
you know what to put on thereand you know, get started.
Really, I know you show uppretty much every day online,
which is amazing and you doalways look slick.
Speaker 1 (11:31):
I did put a post on my dressing gown earlier in the
year, did you?
Speaker 2 (11:35):
Yeah, well, that's the thing, how do you stay slick
and authentically?
You, if you're, you know, ifyou're not a person, that is
like slick, you know, like yeah.
Speaker 1 (11:45):
I think it's knowing your audience.
So who are you trying toconnect with?
What content are you givingthem that is of value?
Um, also, what's yourpersonality?
What's your?
Who are you?
So I'm very much where my hearton my sleeve.
You get what you, um, you getwhat you see.
(12:06):
I had a meeting with a client,um, and I was actually getting
my hair done, so I had thesefoils in my hair and I said,
really sorry, but this is justhow I'm fitting in everything,
and so we did this beautifulzoom meeting.
It was with Steve, so we'rehaving a crack up.
He's like I've never hadsomeone turn up like that.
He, he's a, he's a friend ofours, so I felt very comfortable
(12:28):
turning up in that space.
There's other clients Iwouldn't perhaps haven't turned
into yet, so I wouldn't turn upfor a first meeting like that.
But it's just.
It's just being real and beingbeing you.
So you pretty much see that Ilove pink.
It's all throughout my profile.
I love having fun, I like beingsilly, I like connecting people,
I like highlighting people andshowcasing them.
(12:50):
So that's the shit you'll seefrom me, and people love
connecting with people.
Some people might be like ohhate, her positivity Go away,
other people will be like, yeah,I'm here for it.
So I think it is, as soon asyou find your voice around, what
you want to do.
So I am really passionate abouthelping people believe in
(13:11):
themselves and I will keep onpushing that.
I want to be people's championsand cheerleaders and really
help them, like, create theirdreams that they have a reality.
So I'm on a mission and I'mjust going to turn it up, no
matter what, because someonelistening might just need
something that I've got to saytoday.
Speaker 2 (13:33):
A hundred percent.
Yes, that little extra boost ofconfidence and inspiration as
well.
Now, if someone has neverposted on LinkedIn and they're
just freaking out in their bootsand going, oh my gosh, all my
peers, all my network, everyoneis going to see this what would
(13:53):
you suggest for them to startwith posting, like if there's
just one post or one thing thatthey could share to get started,
what would it be?
Speaker 1 (14:03):
Great question.
I had this last night at aworkshop.
So many of the women thatattended this workshop were just
they were afraid of shame, thatthey were going to post stuff.
They thought it could lookegotistical.
They didn't want, they wereworried about what other people
would think.
And then they got in.
What the hell do I post?
Why am I posting it like?
(14:23):
Why am I doing this?
So I think the biggest thing isto understand that even LinkedIn
is a social network.
You you get to be social on it.
It's changed from back in theday when it first started, which
was very much like I've wonthis award or this is what we've
been doing.
It's actually a reallybeautiful place to help you with
(14:45):
your career and help connectwith other people, getting
inspiration, learning tips andtricks, sharing something.
So I would say is theresomething that's happened in
your week?
Just jot down some ideas,something that you've learned,
something that you'd really liketo share with someone, and just
start like that, If you thinkabout it, that you're giving
(15:06):
some valuable insight to someone, just like you would when you
were chatting to someone at abar or like we're chatting now
I'm giving some great feedbackor great, great insight.
Just share a little bit ofsomething like that If you've
listened to a podcast and youlove what they've said, take
that snippet and share that outIf you've loved it.
I'm sure that there's twopeople, 10 people, 200 people
(15:28):
that will love it as well.
Speaker 2 (15:30):
Definitely, and I must admit that's where I get a
lot of my inspiration from.
I am constantly listening topersonal development and
business development books and Ilisten to audio books and
stopping and writing down noteson my walks and then I share
that as a post and then relateit back to a story of going, how
(15:51):
I've learned that lesson in mylife or how that might help
someone else.
So it can just be a tiny littlething, and also remembering to
keep it short because, yes,there's really long posts in
there and it's like, all right,I'm ready for my good night
story yeah.
Speaker 1 (16:09):
So most people, if you if we're talking about
linkedin specifically hereactually, um, look at linkedin
on their phone so you'll seethat if, or just watch your own
behavior.
I'm pretty sure, or I know,that, with the attention span
being of like all of threeseconds with people these days,
as soon as I see a paragraph, Ikeep scrolling.
I don't have time for thatnonsense.
(16:31):
So break it up.
If you can pop in, whether it'sa sentence or a couple of
sentences, just break it up.
Make them want to keepscrolling.
Hit me with paragraph, I'm out.
So, yeah, just think about howpeople will see the content that
you are putting out there.
Also, a picture is reallylovely to put with it, um,
(16:52):
doesn't?
You don't have to?
Video seems to be doing verywell on linkedin um and they've
changed some settings so somepeople on their linkedin um app
can actually see video down thebottom and there's a video feed
coming.
So I think just just give it ago.
Others might be great withvideo.
They much feel much morecomfortable just chatting to
camera.
Um, if not, the copy copy postis probably still my favorite
(17:17):
yeah, I feel like.
Speaker 2 (17:18):
Definitely, posts with a photo or an image makes a
huge difference and it'd beinteresting to see, like photos
of you that you post of yourself, compared to photos where it's
just copy.
Have you got, have you seen,any difference between those?
Speaker 1 (17:38):
um, the photo ones seem to be working a lot better,
but it also kind of comes downto content.
Um as well, and what you haveposted.
Polls are working really wellfor some of my clients, so it's
a bit of a range.
Um, the swipe carousels aregreat.
If you're going to create oneof those, you actually create as
a pdf and then when it pulls upit becomes a swipe, so people
(18:01):
try to put images in.
That doesn't work.
It needs to be uploaded as apdf and the pdf is the part that
swipes that's a good one.
Speaker 2 (18:09):
I had no idea about that.
So what's saying photos intolike a document?
Speaker 1 (18:16):
well, you could save your photos.
It was I was thinking of moreof like the copy post.
You know whether they writesomething on the little picture
and then you swipe to see thenext one.
Okay, to be fair, you could dothat with um photos as well.
That Great idea.
Speaker 2 (18:32):
Amazing.
I'm going to test that outtoday actually from there
Perfect.
And you know, if someone waslike I don't even know if I need
a personal brand, like whodoesn't need a personal brand.
Speaker 1 (18:46):
Also another great question, pro.
Everybody has a personal brand.
So whether you like it or not,or whether you think you do or
not, you do, you have a personalbrand.
So whether you like it or not,or whether you think you do or
not, you do, you have a personalbrand.
Personal branding isn't justfor business.
Look at Tinder.
You know it is everywhere, it'sin everyday life.
So, whether you're Tindering orBumbling or I don't know what
(19:07):
else other apps out thereLinkedIn, facebook, you name it
you are a facebook, you name it,you are a personal brand.
So you have a personal brandand it's just up to you whether
you strategically manage it ornot.
If you do, it is a chance toopen a whole heap of doors and
grow your network.
If you don't, how the hell isanyone going to know about you?
Speaker 2 (19:32):
exactly.
Definitely and there is a quotethat is something like I don't
know if it's actually personalbrand, but I'm just going to go
with it is that your personalbrand is what people say about
you when you're not in the room,so it's how you leave that
long-lasting impression of whenthey think about you.
So when I think about you, Ithink of your blonde hair and
(19:53):
your pink and your vibrantenergy that I constantly see
showing up online.
So you are leaving an imprintin people's minds with how you
are showing up, so gettingreally clear on who you are and
how you want to show up as well,and your energy, because that's
how people connect and that'show you get opportunities as
well seriously is it'sopportunities, whether it's
(20:16):
personally, professionally, um,you know, we went to that the
conference or the retreat, wherewe met each other.
Speaker 1 (20:22):
We met lots of other beautiful women as well, but you
and I connected.
So we now have a friendshipfrom that, um, because probably
because we've got similar energyand we play in a similar space,
which is really lovely.
But if you don't put yourselfout there, you just I suppose
you'll never know what is outthere.
And if you don't back yourself,why would anyone else back you?
Speaker 2 (20:46):
What's something someone could say to themselves
when they've got that fearcoming up and going oh I don't
know if I should just press postor not.
And it's, you know, it's theego and the fear getting in the
way and it literally can putpeople in that free zone.
What's something they couldremind themselves?
Speaker 1 (21:04):
If you don't do it, someone else is going to do it,
um, and they'll get otherpeople's eyeballs.
But I totally understand.
I have.
I I've I've only beenconsistently showing up for the
last 365 days and that's onLinkedIn, um, in that I have had
half a million views of mycontent.
The first couple of months Ididn't have a huge amount of
(21:27):
views, but even the views whilstit's, it's great and I know
that the content that I'm makingis working the biggest thing is
the connection of the peoplethat I have been able to meet,
the opportunities that I havehad.
I maybe wouldn't have been onyour podcast if I hadn't have
been showing up.
I wouldn't have been asked tospeak last night if I hadn't
have been showing up.
(21:47):
So if you go to worry aboutwhat you're going to post, just
post it.
What's the very worst that'sgoing to happen?
Like, unless you're a completedick, and then you shouldn't be
posting anyway.
You should just like returnyourself to sender because we
don't have time for dicks.
Then I don't see why anyonewouldn't want to hear what you
(22:09):
wanted to say yeah, so just giveit a go.
You never know what mighthappen and then tag me in it and
be like Rochelle made me Holyshit.
Speaker 2 (22:21):
Yeah, if you're listening to this, I would love
to see you do a post about howthis podcast has inspired you,
or one thing that you've learnedfrom it, and we would love to
share that post as well.
Now you've had, did you say,nearly a million views on your
posts across the board board,and it's bought you all these
opportunities.
Speaker 1 (22:39):
Half a million, so 506,000,.
I think I was at last nightwhen I did it put it up in the
presentation.
Yeah, Incredible.
Speaker 2 (22:48):
What other opportunities has that bought
your business Like?
I've seen that you've now movedinto a new office space, you're
building a team and you'reexpanding to Los Angeles, moved
into a new office space, you'rebuilding a team and you're
expanding to Los Angeles.
Speaker 1 (23:01):
Yes, so, um, do you know what it is?
I actually said this at anevent the other week.
I'm in the business of personalbranding, but I'm actually in
the business of personal backing.
So as soon as I started backingmyself because I I very easily
back my clients and other peoplebut as soon as I really
genuinely started backing myselfand knowing exactly where I
(23:23):
wanted to go, I actually wrotedown the answer and then I
worked backwards from that.
So the answer is I want to sellmy business for $13 million in
seven years.
This is before I turned 50.
How the hell am I going to dothat?
I have been working with a coachand she has been stepping me
through how to 10X my business,basically, but it's really
(23:45):
10Xing your mindset, so dreamingbig, knowing exactly where I
wanted to go.
So I knew for me that I neededto get out of working at home.
Actually, the biggest thing forthat is more that I bounce off
people's energy.
So I was finding it really notas motivating as I should have
(24:05):
being at home.
So a big step was moving in toan office.
I had in my goals that I woulddo that by February.
I didn't quite hit that.
I did it in June and it hasjust made my business go from
strength to strength but alsohaving a really clear vision of
where I want it to be going.
(24:27):
So the confidence that I gainedin myself, the confidence I
gained by using my voice andrealizing that a lot of the
things that I'm going through,someone else there is going
through too, so I pop up stuffon my LinkedIn.
When I was running lots I'dhave running news Like when
you're running, you kind ofthink of all these ideas and I'm
(24:47):
like, oh shit, okay, these arethe things I've thought about
today and people would come backand be like, oh God, I've
thought about that.
I even wrote a post about how Ineed to create a Spotify
playlist on imposter syndromeand so I was thinking about that
this morning when I was running, like I need to actually do
that.
So if you're ever feeling likeyou've got a bit of imposter
syndrome, you just like hit thisplaylist and like crank out to
it.
So I think I think it's aconfidence piece.
(25:12):
Just just have the confidenceto fricking rock.
It Was that the question.
I just went on a full tangent.
Speaker 2 (25:18):
No, but that's what I feel like since turning 40, it
was like right, well, prettymuch halfway through my life, Am
I still going to play some moreand allow imposter syndrome to
get in the way of reaching mygoals and creating the life that
I want to create?
So it was a wake up call and,and you're right, if you don't
do it, someone else will so stepup and play.
Speaker 1 (25:41):
Yeah, and you've got to be in.
My most very favorite quote inthe whole entire world is
opportunity dances with thosealready on the dance floor.
Oh, I love that.
Opportunity dances with thosealready on the dance floor.
So you've got to be on thedance floor, people.
Speaker 2 (25:59):
Get your dancing shoes on and get out there.
Well, thank you so much fortoday, and you can connect with
Rochelle or myself on LinkedInand Instagram.
I'll pop our names and links inthe show notes and I really
appreciate your time and wisdomand energy you brought today.
Speaker 1 (26:16):
Really appreciate your time and wisdom and energy
you brought today.
Oh, that's so wonderful.
Thank you, Prue.
And if I can leave our lovelylisteners with one last thing,
it is please back yourself.
Speaker 2 (26:29):
I'll get Rochelle to back you.
Yeah, if this episode hasinspired and motivated you and
you know it could help someonein your network, please share it
on your favorite social mediaplatform.
To explore other ways, you canwork with me as a personal
branding coach or photographer.
Visit Pruajacom or join one ofmy personal brand transformation
(26:53):
retreats, where you reinventyourself and walk away feeling
excited and energized, withclarity on who you are and
photos to show the world.
Thank you for tuning in andremember to own your power and
shine your light.
I'm your host, pruaja.
It's actually a really beautiful place to help
you with your career and helpconnect with other people.
Speaker 2 (00:10):
People are so intentional around where they're
spending their money and theywant to connect to the story.
Speaker 1 (00:16):
I think it just has to be part of a founder's story
and a business story.
The CEOs need to be there,being seen.
Speaker 2 (00:25):
What are your thoughts on them?
Having a business name overworking on building their
personal brand?
Welcome to the Seen and Heardpodcast, created for you if
you're a consultant, coach orcreative and want to enhance
your connection to your higherself, evolve your mindset and
embody your personal brand,creating freedom, fulfillment
(00:46):
and success.
Whether you're leveling up ornavigating a new chapter, this
podcast helps you own your powerand show up confidently to be
seen and heard.
I'm your host, pruaja, personalbrand coach, photographer and
motivational speaker.
Photographer and motivationalspeaker.
Hey, michelle, thank you somuch for joining me today.
(01:07):
We met last year at a ReinventYourself business retreat in
Fiji and since then, have beencollaborating and working with
some amazing people as long ashelping each other, and I wanted
to get you on the show to sharesome of your incredible wisdom.
Thank you very much for havingme, and hello to everyone
(01:32):
listening and I'm curious, firstto start off, like what got you
on the path of really helpingpeople with their personal
brands?
Speaker 1 (01:38):
Oh gosh, back in the day.
I've always had a career inadvertising and marketing.
I actually think I'm a naturalwell, I am a natural salesperson
.
So anything to get a sale andmake it easier, taking people on
the customer journey or eventhe journey to getting to be a
customer, has really interestedme.
So when social media came about, I was all over it.
(02:01):
I loved everything about it.
I was lucky to fall intoinfluencer marketing before it
was even called influencermarketing when my sister was on
Shortland Street and I said toher very early on that she needs
to be known as Kimberly Crosmanand not as Sophie Mackay,
because so many actors andactresses are known by their
(02:23):
role, especially when they're inprimetime TV five days a week
for years.
So we really wanted to work andmake sure that we gave her her
own brand and from there it kindof evolved from running an
influence marketing agency toworking with some of the biggest
social media companies andhelping many, many, many brands
(02:45):
and influencers really navigatethe social media space.
So how it got into the personalbranding part was I was already
working with a lot ofinfluencers and talent and I
really loved that when I went tosocial media and I was actually
helping with the strategies forthe brands.
I got a little bit how do I say?
(03:05):
I had a lot of exposure to theCEOs and the founders and so I
wanted to move and shift to helpthem use social media to share
their founder story, which Ijust thoroughly like, really
really loved.
I really loved helping them andhaving a shift away from a
branded part to actually more ofthe personal part.
(03:27):
So that is how I ended up inpersonal branding and I just
freaking love it.
So it's just, it's justwonderful.
Speaker 2 (03:38):
I love following your journey on LinkedIn and every
time I open it there, you aredoing something fun and exciting
working with someone incredible.
Now you mentioned that you worka lot with CEOs and founders,
and these are people that youknow previously would be behind
the scenes of the actualbusiness and the business would
have a name and a brand andthere wouldn't really be a face
(03:59):
to it.
But things are beginning tochange there.
What are your thoughts on thatand the importance of having a
personal brand these days?
Speaker 1 (04:07):
Look, if you look right back into the day, the
companies that do extremely wellare people that have people out
there to connect with you.
Connect with people.
People love people.
If you look at Oprah, marthaStewart, richard Branson, elon
Musk, it doesn't really matterwhat they do.
You know about them, you knowtheir values and you want to
(04:30):
follow them.
Well, some of them you do, someof them you don't.
I actually really love theMartha Stewart Snoop Dogg
collaboration at the moment withthe lighter Is it Bic Lighters?
It's pretty cool.
So I think that with anyone,people connect with people.
You see big brands that arefaceless, like, say, the likes
of Nike, who actually useinfluencers or ambassadors to be
(04:55):
the face of their brand.
So it's nothing as so much asnew.
I think it just has to be partof a founder's story and a
business story.
The CEOs need to be there beingseen.
There's all these amazing statsabout even talent recruitment
and why people want to come andwork with you.
(05:15):
If you're actually on socialmedia and basically that's yeah,
you have to start telling yourstory.
If no one else is going to tellit for you, so you may as well
be in charge of it and I've alsoheard that the about page of
brands is the second mostvisited page after their home
page.
Speaker 2 (05:35):
So people want to know.
I was actually looking atbuying some skincare yesterday
that I know is made in Byron Bayand I was like who makes this?
Like?
I want to know that I trustthem and what's their story to
developing this skin product.
So I know that they're not justgetting something mass made in
China bought in and it's just amoney-making thing, Like these
days.
People are so intentionalaround where they're spending
(05:57):
their money and they want toconnect to the story and why
that person does what they do,because that passion comes
through in the product and itdoes.
Speaker 1 (06:09):
Yeah, and it's also how you relate to someone.
I mean, you get on, you get onpart with their mission.
You feel part of theircommunity.
You want to back them or, justas easily, you don't want to
back them, you don't want to bepart of the community and their
business and brand is not foryou completely fine.
But I think as a, as a personand as a brand, you have to.
You have to stand for something.
(06:29):
You have to actually put yourbest foot forward, but genuinely
put your best foot forward.
If something doesn't feel rightfor you, don't do it just
because that's what you thinkshould be done, because you will
be um very quickly pointed outand it will be a hard slog.
Speaker 2 (06:46):
Yeah, and people can see straight through it Like
it's authenticity and integrity.
That is what people connect to,and if you're not being true to
yourself and your values,people can smell it a mile away,
just like chat GPT.
If you can see someone's justpurely written something on
there, it loses its soul andenergy from behind it.
(07:07):
Fair enough, it's great forediting stuff as well and does
have its place in the world, andI'm so grateful for it.
If someone was about to leaveyou know their corporate role or
something and start aconsulting business, what are
your thoughts on them having abusiness name over working on
building their personal brand?
Do you have any advice aroundthat?
Speaker 1 (07:29):
I think it's really about looking at the bigger
picture.
So, is this a business that youwant to have, um, just as a
freelancer?
Is it a business that you'rewanting to grow into an agency
or a bigger business?
Is this a business you want tosell one day?
And if you do want to sell it,are you happy for your name to
go with it?
Or do you sell other parts ofthe IP?
(07:50):
So I think you have to have areally good understanding about
where you want that business togo.
I personally have created TicklePink.
I want to grow this into apersonal branding agency and
look at selling it in the nextseven years.
So I want my name to stay withme and also I'm building out my
(08:15):
personal brand.
So whether I do just TicklePink or whether I have other
things that I invest in orwhatnot in or whatnot, my
personal brand is staying withme.
So for me, I am keeping my nameand my business.
I mean, they're all pretty muchone in the same right Circle.
Pink's values very much are myvalues and that I've chosen to
(08:36):
keep them separately.
But I have got I've seenincredible businesses that are
people's names.
So I don't think there's awrong and a right answer.
I think it's what feels bestfor you.
Speaker 2 (08:47):
And that's great, that you've got that clear
vision in knowing that it is abusiness that you're building to
sell in seven years from now.
I absolutely love that.
I wish I started otherbusinesses of mine in the fast
of that plan and that biggergoal picture, because it is
important to it's more of anasset then than you.
So there's two ways of doing it.
Speaker 1 (09:08):
There's you as having your thought leadership and
then your IP under your personalbrand, like writing a book,
having a podcast, havingworkshops and coaching that you
offer, or having the agencymodel that you can grow and
scale, because there is only somuch you can scale of your
personal brand as well yeah, andwith saying that I will write a
(09:32):
book that is on my list ofstuff to do and that will be
under my personal brand, becauseit'll be very much from me the
podcast I'm, which we're goingto create I'm just just thinking
about that Most probably itwill be under Tickle Pink and it
will go then under the TicklePink business assets and it's a
way of marketing hosted bymyself and then other people
(09:52):
within our team so I can helpshowcase them as well.
So it's just knowing, yeah, Isuppose, where you want to go,
and then what parts fall underwhat.
Speaker 2 (10:02):
And I know that you work with people to help grow
their personal brand.
In what ways do you do that?
Speaker 1 (10:09):
We've got a couple of different ways, so social media
being one of the biggest things.
It's pretty much a billboard inpeople's hands, so you need to
be on social media and you needto make sure your online
presence is slick.
We help from optimizingprofiles which optimizing is
such a yuck word, but anyway wehelp making profiles look
(10:30):
awesome and then we createcontent for some people.
We help with visibilitymanagement, so that's making
sure that they are on the rightpodcasts and the right magazines
, at the right networking events, giving them opportunities to
speak on stages, pitching themfor everything left, right and
center.
And then we also do talentmanagement, which is helping
(10:52):
them negotiate their brand dealsor corporate deals, and that,
basically, our company vision isto turn your personal brand
into profitable branding so thatyou get paid for some of the
things that you do.
Speaker 2 (11:07):
Amazing.
Now you said in there makingsure that your profile is slick.
So how do you you know you'renot slick every day and how do
you know what to put on thereand you know, get started.
Really, I know you show uppretty much every day online,
which is amazing and you doalways look slick.
Speaker 1 (11:31):
I did put a post on my dressing gown earlier in the
year, did you?
Speaker 2 (11:35):
Yeah, well, that's the thing, how do you stay slick
and authentically?
You, if you're, you know, ifyou're not a person, that is
like slick, you know, like yeah.
Speaker 1 (11:45):
I think it's knowing your audience.
So who are you trying toconnect with?
What content are you givingthem that is of value?
Um, also, what's yourpersonality?
What's your?
Who are you?
So I'm very much where my hearton my sleeve.
You get what you, um, you getwhat you see.
(12:06):
I had a meeting with a client,um, and I was actually getting
my hair done, so I had thesefoils in my hair and I said,
really sorry, but this is justhow I'm fitting in everything,
and so we did this beautifulzoom meeting.
It was with Steve, so we'rehaving a crack up.
He's like I've never hadsomeone turn up like that.
He, he's a, he's a friend ofours, so I felt very comfortable
(12:28):
turning up in that space.
There's other clients Iwouldn't perhaps haven't turned
into yet, so I wouldn't turn upfor a first meeting like that.
But it's just.
It's just being real and beingbeing you.
So you pretty much see that Ilove pink.
It's all throughout my profile.
I love having fun, I like beingsilly, I like connecting people,
I like highlighting people andshowcasing them.
(12:50):
So that's the shit you'll seefrom me, and people love
connecting with people.
Some people might be like ohhate, her positivity Go away,
other people will be like, yeah,I'm here for it.
So I think it is, as soon asyou find your voice around, what
you want to do.
So I am really passionate abouthelping people believe in
(13:11):
themselves and I will keep onpushing that.
I want to be people's championsand cheerleaders and really
help them, like, create theirdreams that they have a reality.
So I'm on a mission and I'mjust going to turn it up, no
matter what, because someonelistening might just need
something that I've got to saytoday.
Speaker 2 (13:33):
A hundred percent.
Yes, that little extra boost ofconfidence and inspiration as
well.
Now, if someone has neverposted on LinkedIn and they're
just freaking out in their bootsand going, oh my gosh, all my
peers, all my network, everyoneis going to see this what would
(13:53):
you suggest for them to startwith posting, like if there's
just one post or one thing thatthey could share to get started,
what would it be?
Speaker 1 (14:03):
Great question.
I had this last night at aworkshop.
So many of the women thatattended this workshop were just
they were afraid of shame, thatthey were going to post stuff.
They thought it could lookegotistical.
They didn't want, they wereworried about what other people
would think.
And then they got in.
What the hell do I post?
Why am I posting it like?
(14:23):
Why am I doing this?
So I think the biggest thing isto understand that even LinkedIn
is a social network.
You you get to be social on it.
It's changed from back in theday when it first started, which
was very much like I've wonthis award or this is what we've
been doing.
It's actually a reallybeautiful place to help you with
(14:45):
your career and help connectwith other people, getting
inspiration, learning tips andtricks, sharing something.
So I would say is theresomething that's happened in
your week?
Just jot down some ideas,something that you've learned,
something that you'd really liketo share with someone, and just
start like that, If you thinkabout it, that you're giving
(15:06):
some valuable insight to someone, just like you would when you
were chatting to someone at abar or like we're chatting now
I'm giving some great feedbackor great, great insight.
Just share a little bit ofsomething like that If you've
listened to a podcast and youlove what they've said, take
that snippet and share that outIf you've loved it.
I'm sure that there's twopeople, 10 people, 200 people
(15:28):
that will love it as well.
Speaker 2 (15:30):
Definitely, and I must admit that's where I get a
lot of my inspiration from.
I am constantly listening topersonal development and
business development books and Ilisten to audio books and
stopping and writing down noteson my walks and then I share
that as a post and then relateit back to a story of going, how
(15:51):
I've learned that lesson in mylife or how that might help
someone else.
So it can just be a tiny littlething, and also remembering to
keep it short because, yes,there's really long posts in
there and it's like, all right,I'm ready for my good night
story yeah.
Speaker 1 (16:09):
So most people, if you if we're talking about
linkedin specifically hereactually, um, look at linkedin
on their phone so you'll seethat if, or just watch your own
behavior.
I'm pretty sure, or I know,that, with the attention span
being of like all of threeseconds with people these days,
as soon as I see a paragraph, Ikeep scrolling.
I don't have time for thatnonsense.
(16:31):
So break it up.
If you can pop in, whether it'sa sentence or a couple of
sentences, just break it up.
Make them want to keepscrolling.
Hit me with paragraph, I'm out.
So, yeah, just think about howpeople will see the content that
you are putting out there.
Also, a picture is reallylovely to put with it, um,
(16:52):
doesn't?
You don't have to?
Video seems to be doing verywell on linkedin um and they've
changed some settings so somepeople on their linkedin um app
can actually see video down thebottom and there's a video feed
coming.
So I think just just give it ago.
Others might be great withvideo.
They much feel much morecomfortable just chatting to
camera.
Um, if not, the copy copy postis probably still my favorite
(17:17):
yeah, I feel like.
Speaker 2 (17:18):
Definitely, posts with a photo or an image makes a
huge difference and it'd beinteresting to see, like photos
of you that you post of yourself, compared to photos where it's
just copy.
Have you got, have you seen,any difference between those?
Speaker 1 (17:38):
um, the photo ones seem to be working a lot better,
but it also kind of comes downto content.
Um as well, and what you haveposted.
Polls are working really wellfor some of my clients, so it's
a bit of a range.
Um, the swipe carousels aregreat.
If you're going to create oneof those, you actually create as
a pdf and then when it pulls upit becomes a swipe, so people
(18:01):
try to put images in.
That doesn't work.
It needs to be uploaded as apdf and the pdf is the part that
swipes that's a good one.
Speaker 2 (18:09):
I had no idea about that.
So what's saying photos intolike a document?
Speaker 1 (18:16):
well, you could save your photos.
It was I was thinking of moreof like the copy post.
You know whether they writesomething on the little picture
and then you swipe to see thenext one.
Okay, to be fair, you could dothat with um photos as well.
That Great idea.
Speaker 2 (18:32):
Amazing.
I'm going to test that outtoday actually from there
Perfect.
And you know, if someone waslike I don't even know if I need
a personal brand, like whodoesn't need a personal brand.
Speaker 1 (18:46):
Also another great question, pro.
Everybody has a personal brand.
So whether you like it or not,or whether you think you do or
not, you do, you have a personalbrand.
So whether you like it or not,or whether you think you do or
not, you do, you have a personalbrand.
Personal branding isn't justfor business.
Look at Tinder.
You know it is everywhere, it'sin everyday life.
So, whether you're Tindering orBumbling or I don't know what
(19:07):
else other apps out thereLinkedIn, facebook, you name it
you are a facebook, you name it,you are a personal brand.
So you have a personal brandand it's just up to you whether
you strategically manage it ornot.
If you do, it is a chance toopen a whole heap of doors and
grow your network.
If you don't, how the hell isanyone going to know about you?
Speaker 2 (19:32):
exactly.
Definitely and there is a quotethat is something like I don't
know if it's actually personalbrand, but I'm just going to go
with it is that your personalbrand is what people say about
you when you're not in the room,so it's how you leave that
long-lasting impression of whenthey think about you.
So when I think about you, Ithink of your blonde hair and
(19:53):
your pink and your vibrantenergy that I constantly see
showing up online.
So you are leaving an imprintin people's minds with how you
are showing up, so gettingreally clear on who you are and
how you want to show up as well,and your energy, because that's
how people connect and that'show you get opportunities as
well seriously is it'sopportunities, whether it's
(20:16):
personally, professionally, um,you know, we went to that the
conference or the retreat, wherewe met each other.
Speaker 1 (20:22):
We met lots of other beautiful women as well, but you
and I connected.
So we now have a friendshipfrom that, um, because probably
because we've got similar energyand we play in a similar space,
which is really lovely.
But if you don't put yourselfout there, you just I suppose
you'll never know what is outthere.
And if you don't back yourself,why would anyone else back you?
Speaker 2 (20:46):
What's something someone could say to themselves
when they've got that fearcoming up and going oh I don't
know if I should just press postor not.
And it's, you know, it's theego and the fear getting in the
way and it literally can putpeople in that free zone.
What's something they couldremind themselves?
Speaker 1 (21:04):
If you don't do it, someone else is going to do it,
um, and they'll get otherpeople's eyeballs.
But I totally understand.
I have.
I I've I've only beenconsistently showing up for the
last 365 days and that's onLinkedIn, um, in that I have had
half a million views of mycontent.
The first couple of months Ididn't have a huge amount of
(21:27):
views, but even the views whilstit's, it's great and I know
that the content that I'm makingis working the biggest thing is
the connection of the peoplethat I have been able to meet,
the opportunities that I havehad.
I maybe wouldn't have been onyour podcast if I hadn't have
been showing up.
I wouldn't have been asked tospeak last night if I hadn't
have been showing up.
(21:47):
So if you go to worry aboutwhat you're going to post, just
post it.
What's the very worst that'sgoing to happen?
Like, unless you're a completedick, and then you shouldn't be
posting anyway.
You should just like returnyourself to sender because we
don't have time for dicks.
Then I don't see why anyonewouldn't want to hear what you
(22:09):
wanted to say yeah, so just giveit a go.
You never know what mighthappen and then tag me in it and
be like Rochelle made me Holyshit.
Speaker 2 (22:21):
Yeah, if you're listening to this, I would love
to see you do a post about howthis podcast has inspired you,
or one thing that you've learnedfrom it, and we would love to
share that post as well.
Now you've had, did you say,nearly a million views on your
posts across the board board,and it's bought you all these
opportunities.
Speaker 1 (22:39):
Half a million, so 506,000,.
I think I was at last nightwhen I did it put it up in the
presentation.
Yeah, Incredible.
Speaker 2 (22:48):
What other opportunities has that bought
your business Like?
I've seen that you've now movedinto a new office space, you're
building a team and you'reexpanding to Los Angeles, moved
into a new office space, you'rebuilding a team and you're
expanding to Los Angeles.
Speaker 1 (23:01):
Yes, so, um, do you know what it is?
I actually said this at anevent the other week.
I'm in the business of personalbranding, but I'm actually in
the business of personal backing.
So as soon as I started backingmyself because I I very easily
back my clients and other peoplebut as soon as I really
genuinely started backing myselfand knowing exactly where I
(23:23):
wanted to go, I actually wrotedown the answer and then I
worked backwards from that.
So the answer is I want to sellmy business for $13 million in
seven years.
This is before I turned 50.
How the hell am I going to dothat?
I have been working with a coachand she has been stepping me
through how to 10X my business,basically, but it's really
(23:45):
10Xing your mindset, so dreamingbig, knowing exactly where I
wanted to go.
So I knew for me that I neededto get out of working at home.
Actually, the biggest thing forthat is more that I bounce off
people's energy.
So I was finding it really notas motivating as I should have
(24:05):
being at home.
So a big step was moving in toan office.
I had in my goals that I woulddo that by February.
I didn't quite hit that.
I did it in June and it hasjust made my business go from
strength to strength but alsohaving a really clear vision of
where I want it to be going.
(24:27):
So the confidence that I gainedin myself, the confidence I
gained by using my voice andrealizing that a lot of the
things that I'm going through,someone else there is going
through too, so I pop up stuffon my LinkedIn.
When I was running lots I'dhave running news Like when
you're running, you kind ofthink of all these ideas and I'm
(24:47):
like, oh shit, okay, these arethe things I've thought about
today and people would come backand be like, oh God, I've
thought about that.
I even wrote a post about how Ineed to create a Spotify
playlist on imposter syndromeand so I was thinking about that
this morning when I was running, like I need to actually do
that.
So if you're ever feeling likeyou've got a bit of imposter
syndrome, you just like hit thisplaylist and like crank out to
it.
So I think I think it's aconfidence piece.
(25:12):
Just just have the confidenceto fricking rock.
It Was that the question.
I just went on a full tangent.
Speaker 2 (25:18):
No, but that's what I feel like since turning 40, it
was like right, well, prettymuch halfway through my life, Am
I still going to play some moreand allow imposter syndrome to
get in the way of reaching mygoals and creating the life that
I want to create?
So it was a wake up call and,and you're right, if you don't
do it, someone else will so stepup and play.
Speaker 1 (25:41):
Yeah, and you've got to be in.
My most very favorite quote inthe whole entire world is
opportunity dances with thosealready on the dance floor.
Oh, I love that.
Opportunity dances with thosealready on the dance floor.
So you've got to be on thedance floor, people.
Speaker 2 (25:59):
Get your dancing shoes on and get out there.
Well, thank you so much fortoday, and you can connect with
Rochelle or myself on LinkedInand Instagram.
I'll pop our names and links inthe show notes and I really
appreciate your time and wisdomand energy you brought today.
Speaker 1 (26:16):
Really appreciate your time and wisdom and energy
you brought today.
Oh, that's so wonderful.
Thank you, Prue.
And if I can leave our lovelylisteners with one last thing,
it is please back yourself.
Speaker 2 (26:29):
I'll get Rochelle to back you.
Yeah, if this episode hasinspired and motivated you and
you know it could help someonein your network, please share it
on your favorite social mediaplatform.
To explore other ways, you canwork with me as a personal
branding coach or photographer.
Visit Pruajacom or join one ofmy personal brand transformation
(26:53):
retreats, where you reinventyourself and walk away feeling
excited and energized, withclarity on who you are and
photos to show the world.
Thank you for tuning in andremember to own your power and
shine your light.
I'm your host, pruaja.
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