December 9, 2024 • 38 mins
What if your social media presence could make or break your professional success?
In our latest episode, we sit down with Carlii Lyon, a seasoned personal publicist, to explore the pivotal role of intentional personal branding in today’s corporate landscape. Carlii shares her journey from personal publicist to corporate strategist, highlighting how a well-curated online presence can significantly benefit individuals and corporate teams alike. Together, we unravel the complexities of aligning your personal and professional goals through mindful communication.
Is authenticity really about baring it all? Carlii and I challenge this common misconception, advocating for the power of intentional storytelling. We discuss the importance of maintaining personal boundaries and sharing from a place of healing, ensuring that your content is both uplifting and insightful. By focusing on the positive impact of your experiences, you can create a brand that is not only authentic but also valuable and inspiring to others.
Can introverts thrive in the world of personal branding? Carlii shares her expert advice on how introverts can build impactful personal brands without compromising their privacy. We also delve into the excitement of rebranding, from new photos to the transformation process, and emphasize the importance of following your passions. Tune in to hear our interpretation of a tarot card reading, symbolizing the journey from past challenges to a future filled with passion and curiosity. This episode is a must-listen for anyone looking to embrace and showcase their true selves in a meaningful way.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
What companies are very quickly realising is,
firstly, you can't hide the sunwith your hands.
Social media is never goingaway, and if there was one thing
that has put personal brandingin the spotlight, how do you be
intentional around what to postand put out there around your
(00:21):
personal brand?
The truth is Prue, gettingattention, getting engagement
it's actually not that hard todo.
Speaker 2 (00:30):
Welcome to the Seen and Heard podcast, created for
you if you're a consultant,coach or creative and want to
enhance your connection to yourhigher self, evolve your mindset
and embody your personal brand,creating freedom, fulfillment
and success.
Whether you're leveling up ornavigating a new chapter, this
(00:53):
podcast helps you own your powerand show up confidently to be
seen and heard.
I'm your host, pruaja, personalbrand coach, photographer and
motivational speaker.
Carly Lyon has been shaping thereputation of remarkable
individuals from across theglobe for over two decades.
As a former internationalpersonal publicist, her past
clients include a world-leadingsupermodel, new York Times
(01:15):
best-selling authors, inventors,musicians and even a British
celebrity foot reader.
In this episode, carly and Idiscuss how to confidently
communicate your value andproactively put yourself out
there and become intentionallyvisible to the audiences that
matter.
Enjoy, carly.
Thank you so much for joiningme today on this podcast, and
(01:39):
I'm really excited about wherewe are going to go with this.
Speaker 1 (01:44):
Oh, thank you.
So am I.
I'm always excited about goingon adventures.
Going to go with this oh, thankyou.
So am I.
I'm always excited about goingon adventures with you, prue.
Speaker 2 (01:50):
We have been on a couple and we had an adventure
last week and I've also workedwith a few of your clients as
well, doing some of their photos, and you've really helped,
elevating people's profiles.
What are you focusing on at themoment with your business?
Speaker 1 (02:08):
With my business.
Well, as you know, I'm goingthrough a big rebrand, which you
have kindly been working withme on, and I'm so excited about
putting that out in the world.
So that's been a big part ofwhat I've been focusing on.
And then, in terms of where myenergy has been going and
(02:29):
flowing, it's been mainly in thecorporate arena, which you know
.
If you had told me that fiveyears ago, I would have probably
just laughed at you because Iwas anything, and still in many
ways anything but corporate.
But I've just loved workingwith so many amazing teams from
(02:50):
so many amazing companies and,yeah, I think I'm I'm a bit of a
novel thing in the corporateworld, but it's exactly what
corporate needs.
So I've that's what I've beenfocusing on and what I'm really
loving at the moment amazing andwhat is the outcome of, you
know, corporate companiesgetting you in with their teams.
(03:14):
Yeah, because you probablywouldn't make the assumption
that a company would have mecome in and talk about personal
branding for their employeeswith the idea being well, wait
on a second, they're.
They're in there primarily toonly focus on the brand that
they're working for.
But what companies are veryquickly realizing is, firstly,
(03:37):
you can't hide the sun with yourhands.
Social media is never goingaway, and if there was one thing
that has put personal brandingin the spotlight, it is social
media, because, all of a sudden,everyone's thinking about well,
what's my personal brand?
How am I showing up in theworld?
What am I communicating aboutmyself out in the world?
So there's that part ofpersonal branding that has made
(04:01):
everyone very much aware andinterested in the topic.
But when we then start thinkingabout, how does that relate to
someone who's working within abigger brand, within a bigger
company?
Well, at the heart of whatpersonal branding is all about,
it's about how are youintentionally showing up and
(04:24):
what are you communicating aboutyourself to the people and
audiences around you?
Now, these are importantquestions that are relevant to
someone who's out in the worldrepresenting their own brand, so
to speak, or their own business, but also when you're working
within a business and you're arepresentative of that business,
(04:45):
you still want that person tobe very mindful of how they're
showing up, what they'recommunicating, what impression,
what reputation you know all ofthese really important things
that personal branding entailsapplies very much in a corporate
space.
And, not to mention, you nowhave employees and team members
(05:08):
out on LinkedIn communicatingand showing up.
And I think it's important,especially for us who aren't
necessarily native, and even, infact, those who are native to
social media, being the youngergenerations really all of us
understanding and appreciatinggenerations really all of us
(05:29):
understanding and appreciatingwe need to be intentional about
what we're putting out in theworld.
We need to really think about,you know, what impact that's
going to have on ourselves andour future.
Because I think we've beengiven this new toy of, you know,
putting ourselves out there,sharing our stories, of getting
attention for all of, hopefully,the right reasons.
(05:52):
We've been given this newopportunity, but I don't think
people really understand andappreciate if you put the wrong
things out there or if you'renot really thoughtful and
intentional about what you'reputting out there, that can have
dramatic consequences to yourlife, to your career.
(06:12):
You know, if I think back 15years ago when I was, you know,
purely in PR, representing highprofile individuals.
Everything was very intentional, it was very curated.
You know every line, everymessage point, every story we
told had to be for a purpose,for a reason.
(06:35):
You know, we knew what brand wewere creating out in the
collective mindset, and oftenthose individuals had a whole
team of people around themhelping them to work out.
Okay, this is how we should beshowing up now, if that's the
outcome we want to achieve.
So I now apply that thinking towhat I teach and what and how I
(07:01):
coach individuals.
It's not about being fake.
It's not about pretending to besomething that you're not.
What it's about is beingintentional and making sure that
your communication is powerfuland impactful in the ways that
you need it to be for theaudiences that you're trying to
reach.
Speaker 2 (07:21):
So true, but also listening to you, I like, oh my
gosh, that feels reallyintimidating because if I post
the wrong thing it could ruin mylife or ruin future
opportunities.
And you know how do you beintentional around what to post
and put out there around yourpersonal brand.
(07:42):
I know that's a very bigquestion.
Speaker 1 (07:50):
No, it's actually not .
It's a really good question andI definitely don't want people
to be listening to this thinking, oh my God, that's so
intimidating, I never want toput myself out there, I never
want to show up online.
That's not the outcome I'mlooking for.
The outcome I'm looking for ismore around.
Think about why are you puttingwhat you're putting out online,
why are you actually putting itout there?
Because the truth is Prue,getting attention, getting
(08:13):
engagement.
It's actually not that hard todo.
You know.
You can spend a little bit oftime on Instagram and you know
if I suddenly started showing mycleavage, or maybe not my
cleavage anymore, unfortunately,no, I'm just kidding, you know
there are certain things thatcertain people can do to get
attention and engagementautomatically.
(08:33):
There are certain ways to getpeople to respond and get
involved with your content, andthat's all fine.
Get involved with your contentand that's all fine.
But if it's not leadinganywhere, if it's not taking you
to where you want to go, whatactually is the point?
And that's my point.
So when you ask for how do Iknow what to share and what not
(08:57):
to share, for me it all comesback to why are you sharing?
Like, have you actually gotclear on why you're sharing?
Are you just sharing becauseyou think, oh, that's going to
make my audience feel likethey're closer to me and that
they, they know me better andthey'll like me more?
Okay, but what's in it for them?
Like, what, what's really goingon here?
(09:21):
What are you really leadingwith here?
It's it's's.
For me, it's about just notsharing for the sake of sharing,
because what you have tounderstand and appreciate is,
once you put something out intothe public, it's no longer yours
it's an interesting way ofthinking about it it's no longer
yours.
You know you and I are very muchattuned to the, the world of
(09:43):
energy and the world ofintention.
Once you put something out intothe public universe, into the
collective, like that is nolonger yours to keep, it's
somebody else now can comment onit, someone can have an opinion
on it, somebody can you knowit's theirs as well now because
(10:07):
you've put it out there.
So it's just about reallythinking about well, why are you
sharing that particular pieceof information?
What's in it for the audience?
What are they going to get outof that, and are you happy for
that to be?
I actually remember thisconversation with there's a lady
(10:31):
in Australia who's known to bebasically the fixer in the world
of corporate.
If you're going through acrisis, you know, especially
when it comes to reputation, yougo to this woman and she fixes
things.
Like she has contacts in someof the highest places in
business politics, like you nameit.
(10:52):
She's connected in that worldand I was having a conversation
with her and anyone who's incorporate will know who I'm
talking about.
But I won't say her namebecause you know she.
She might not appreciate it.
But she said to me Carly, whatI tell my clients is only put
things out on social media thatyou would be 100% happy to be on
(11:15):
the cover of the AustralianFinancial Review.
Oof.
Speaker 2 (11:20):
That is some good advice.
Speaker 1 (11:28):
Yeah, wow, that is some good advice.
Yeah, because that's whatyou're essentially when you put
something out into the public.
Because you remember, comingback to my experience in that
world of media 15 years ago,that is what we always had to
think.
If my client's going to say it,there's a chance that the media
will pick it up.
So they have to be reallycareful that, whatever they say,
they're happy for it to be inthe media, and so I think that
(11:52):
level of awareness and intentionis as important to the
celebrity and also to the personwho is just putting, you know,
stuff out there.
(12:12):
It's not about you know,there's still celebrities going
out in the world saying thingsand telling stories and putting
themselves out there.
It's not about not doing all ofthose things, but it's just
about doing those thingsintentionally.
Definitely just be intentional,be happy for it to be on the
cover of the newspaper and knowthat once you put it out, it's
(12:36):
out there, there to stay.
It's very hard to retractanything.
Speaker 2 (12:47):
That's really rewired my brain in a way, because I
worked in editorial in my yearsof being a stylist and it's like
you are creating your owneditorial and realizing it's
called social media for a reasonbecause it's your media
platform.
You're creating your own mediaand so there's a lot of words
flying around about beingauthentic on social media and
(13:08):
people are taking that all sortsof different ways and maybe
oversharing or thinking theyneed to share everything from
what they had to breakfast towhen they're having a meltdown
before they get their period.
What's your take on thisauthenticity trap, as you
mentioned before?
Speaker 1 (13:26):
Yeah, and that's exactly what I would call it
Prue.
It has become a bit of a trap,and it's not that I don't.
You know, I love words Like Iwhen I'm reading a book and I
come across a new word.
I just like words excite me,and so the word and the meaning
of authentic I love so much.
(13:48):
However, what has unfortunatelyhappened is that we've somehow
linked being authentic to beingfully transparent, and so then,
what that means is there is thisassumption that to have a
personal brand, an authenticpersonal brand, means that you
(14:10):
have to be entirely transparentand share all of yourself, and,
like you said, from from youknow what you're eating for
breakfast to having thatmeltdown, you know, before your
period.
I was just sorry.
I'm laughing to myself becauseI'm thinking god, nobody would
want to see me three days beforemy period that that will never
(14:31):
be, that will never come out onsocial media, but I just think
this is a really, reallydangerous place for us all to be
in, because, firstly, just as amore introverted person, I just
could not think of anythingworse.
That's so I've got a bias tobeing more private and being
(14:54):
more selective with what I share, so that I'll table straight
away with what I share, so thatI'll table straight away.
But secondly, I just think youknow we have our circle of loved
ones, our closest friends.
You know they're our go-toswhen the times are tough and you
know we want their warm armsaround us and they see all parts
(15:17):
of us and I just think there issomething so sacred in having
parts of who you are and whatyou think about and even what
you do.
You might have hobbies that youdon't share with everyone.
It's just for you, and if it'snot just for you, maybe it's
just for you and your partner,or it's just for you and your
(15:39):
partner, it's just for you andyour close friends.
And the fact that that's not,or those parts of yourself are
not, showing up in your personalbrand, which I regard as your
public identity, right, it'swhat you're putting out, it's
your public face, it's the faceyou show the world, it's the
story you tell the world.
Your public face, it's the faceyou show the world, it's the
(16:02):
story you tell the world.
Um, to think that you have totry, even attempt to put all
parts of yourself into thatpublic identity, I think is,
firstly, almost impossible and,secondly, I don't really think
it's necessary and I don't thinkI don't think there is a huge
(16:23):
amount to gain from doing that.
Yes, I do agree, beingvulnerable creates connection,
you know.
I do agree that there'ssomething beautiful about
feeling heard and feeling seenby reading someone or, you know,
(16:43):
hearing somebody talk aboutsomething that you've been
through and that you have thatcommon point of experience.
I'm not saying about, I'm notsaying don't share any of those
things.
Yeah, be intentional about whatparts you share and for what
reason, but I'm just saying youdon't have to share all of that.
(17:05):
You don't have to share all ofthat because I just think some
of that has to be sacred.
It's for you definitely.
Speaker 2 (17:14):
Yeah, I know I've definitely shared some
vulnerable posts, but I've beenvery conscious around sharing it
from the scars and not thewounds.
Yes, some advice I was givenyears ago so that making sure
that I'm through it and somethings.
You know, you're never quitesure if you are fully through it
or not, but if you've learnedlessons that's just maybe going
(17:35):
to help one other person Ifthey're going through that
situation, then I do that andyou know I consciously think
about when I'm creating content.
If I find something, readsomething, hear something or do
something that has reallyshifted my mindset to creating a
better life or business formyself, then I'm like, well,
(17:58):
this is content for me because Iwant to make someone else's
life better and really pave away for them to realize that
they can create the life thatthey want and truly own their
gifts and confidently putthemselves out there.
So that's what I'm thinkingevery time I share something.
Now I'm like is this going toreally uplift someone and make
(18:20):
someone's day?
And I also try to avoidanything that's too political or
too one-sided.
I just stay away from that andstay neutral and just think how
can I bring light into the worldtoday and make someone's day a
bit brighter.
Speaker 1 (18:36):
Yeah, and I think that that is so beautiful.
Bit brighter, yeah, and I thinkthat that is so beautiful.
I I I'm taking a guess here,but I'm fairly sure it was
Gandhi that said your life isyour message, and I believe that
.
I believe that we have our lifestory and we've been given the
(18:57):
journey or we've created thejourney, however you like to
look at it in our life for areason, for a purpose, in a way
that offers tips and tools andstrategies to help other people
who are, you know, maybe two,three, four, 10 steps behind you
(19:24):
, go through the same thing.
I mean, that's what.
What other purpose is there inlife?
I mean, that's a beautiful,impactful way to just be and to
show up in the world.
I'm not talking about that.
I think that that's, ifanything, what I would encourage
an advocate for is is yes, takewhat you know, use your stories
(19:49):
and your lessons to help otherpeople and and have it be
intentional and purposeful andall of those beautiful things.
But I think it goes back toexactly what you just said.
It's making the distinctionbetween the wounds and the scars
and it was exactly like in aphone call I had today.
A client of mine was saying thesame thing.
(20:13):
She was almost turned off bythe idea of having a personal
brand because she was scaredthat to have any kind of
personal brand meant that shehad to, you know, just share all
of herself.
And she said exactly the samething that the only thing I want
to share is something that Ican then offer a roadmap for
(20:34):
someone else to get through.
And I think that's wonderful.
But that's not necessarilywhat's happening out there.
You know, if you spend any timeout in the world of social
media and not even just socialmedia, just even in in-person
interaction, or how a person'sshowing up, maybe even on stage,
(20:55):
it's, it's.
It's like with this pendulumhas swung from professional
meaning, cold, detached,completely impersonal to
suddenly this embracing ofvulnerability and transparency
and authenticity, meaning youshow everyone everything, all
(21:18):
your wounds and everythingyou're going through, and expect
everyone to get on the journeywith you.
I just, I don't know, maybeit's a generational thing, but I
just think it's a dangerousplace to play and, like I said,
it's only becoming more and more, more apparent when we start to
look at privacy and howimportant privacy actually is in
(21:44):
our life, that we need toconsider that too in what we
share and how we share it.
Speaker 2 (21:53):
So true, and I want to mention your content and what
you share and your newsletter.
I absolutely love when it comesacross my screen because it's
so engaging and your postsreally cut through.
I see people commenting on it.
It gets a lot of engagement.
(22:13):
So you know what do you thinkabout before you put something
out into the world, to youraudience you think about before
you put something out into theworld, to your audience.
Speaker 1 (22:26):
Well, it's not too dissimilar to what you were
saying before.
When I, you know, I alsoconsider what have I been
through?
What have I learned?
Can that lesson be helpful orimpactful to someone else?
Uh and um, you know what wouldbe my top takeaways how can I
(22:49):
communicate that in a way that'sreally easy to digest and
really also practical?
You know, I really am someonewho likes to offer practical
follow-up tools.
As you can see behind me, all ofthe books that I love and read,
(23:11):
the books that I love the mostare the ones that not only give
you the theory and theinspiration, but also give you
the practical tips and tools toactually put the thinking and
the ideas into practice.
So that's what I'm thinkingabout when I create content
(23:31):
beautiful and I don't think I'mnecessarily.
You know, I think that there'sa lot more I could be doing.
I'm sure we all have thatfeeling that god could we.
That's Luigi talking.
He wants to be part of the showas well.
He was in the shoot the otherday and now he wants to be on
(23:52):
the podcast as well.
Luigi, you're not invited, butthat's really what I think about
and I'm also, you know, comingback to that intentional and
that editorial mindset, like yousaid, which I think summed it
(24:16):
up so beautifully.
You know, you were in media andyou had that editorial mindset
and, yes, you are creating yourown, in a way, media platform.
A lot, if not all, in fact, all, of my content is related to
personal branding.
All, in fact, all of my contentis related to personal branding
.
I don't stray from that and atthe same time I can.
(24:41):
My aim is always to take,perhaps, topics or find
analogies that you're, you know,in different parts of life, but
it always comes back topersonal branding.
Speaker 2 (24:48):
Yeah, and you do it in such a beautiful way that it
always sticks in my mind and Ialways just have to reply to
your newsletters because it doesdoes touch me and whenever
someone does share somethingfrom the heart that cuts through
and is practical, like you said.
You know, it's easy to digestand remember and I always make
(25:09):
sure that I comment and and givesomeone love as well.
So remember that actually, ifyou see someone putting
themselves out there, sharingtheir personal brand, sharing a
story or what they do, you know,give them acknowledgement
because that does boost theserotonin a little bit and it
just helps that person keepgoing as well.
Totally, I completely agree, Ireally do.
(25:33):
Thank you so much for all yourwisdom today and on this topic
that people can be intimidatedby, and I know it's taken me a
long time.
I used to always worry aboutwhat to write because I've got
the photos, but I don.
I know what to write and it'slike just keep it simple.
Yeah, you know what makes itlook good, or you know something
(25:55):
that can help someone else fromlooking at this image as well?
Speaker 1 (25:59):
Yeah, exactly, and you do a beautiful job, prue.
I hope you really do recognizethat you do a wonderful job.
And you know, just in summaryrecognize that you do a
wonderful job and you know, justin summary.
I really do hope anyonelistening to this doesn't walk
away and go oh my God, I'm neverputting myself out there on
social media, I really.
It's not the intention.
(26:19):
The intention is just remember,be intentional.
And also, if it is about beingauthentic, my advice would would
be be authentic to who you wantto be, and that sometimes means
saying things, doing things,showing up in a way that perhaps
(26:41):
it doesn't feel entirelynatural in that first transition
moment or in those, you know,in that first period of change,
but just keep remainingauthentic to who you want to be,
because eventually you willembody that person and that's,
you know.
Speaker 2 (27:01):
that is ultimately the goal yeah, 100, and actually
that's a process that I take myclients through with
photography and coaching isbeing really clear on.
You know where they want to bein three to five years now and
what that looks and feels like,and that's in all areas of their
life, not just their business,because I really believe in
(27:22):
creating a business around thelife that you want and then
creating content from that spaceand that mindset like what
would you be thinking aboutdoing and sharing as that future
self?
Yeah, photos, I take photos ofyou as that future self so that
you start embodying that andcreating that magnetic energy
(27:43):
with those images that actuallythen attracts those
opportunities from that spacetoo.
So it's um, yeah, I love, Ilove all of it and I feel like
everyone is born with a specialgift and their unique stories to
share and empower others intheir lives, their network and
(28:04):
the rest of the world.
Speaker 1 (28:06):
Absolutely, I completely agree with you.
Speaker 2 (28:09):
Now something else I want to do, which is do a little
tarot reading for you, carly.
Oh, I'm excited.
So I was mentioning before thatyou know we're both very into
energy and the spiritual side ofthings, and I had a reading a
few months ago and she saidyou've got guides around you who
(28:31):
you can call on for advice atany time, and it's just having
the right tools, and I foundactually using tarot cards has
allowed me to, you know, getclarity on some things when I'm
feeling stuck.
Now I'd love to pull a coupleof cards for you.
Is there anything that youwould like guidance on at the
moment?
Speaker 1 (28:54):
well, I think, given that it's by your hand, I would
say let's go with guidance onthe rebrand.
Speaker 2 (29:03):
Let's see what comes up okay, tell me a little bit
about what you want to knowabout the rebrand am I without
divulging too much?
Speaker 1 (29:17):
yes, the question to the universe is am I on the
right path?
Speaker 2 (29:23):
am I on the right path?
Okay, let's avoid yes, noquestions and go for something
like what do I need to know?
Speaker 1 (29:32):
What do I need to know to stay on the right path?
Is that better?
Speaker 2 (29:38):
Yeah, all right, let's see what they have got for
you, and I like to do a past,present, present and a future
card for these.
So, let's, I'm actually goingto tilt the screen down so you
can see cards.
(29:59):
Yeah, well, don't know how thatview is.
Okay, so interesting, it hascome up upside down.
Okay, we have got the five ofswords, yeah, two of wands and
(30:20):
then the page of wands.
So I am still in the using mybook time.
Let's have a look.
Okay, I was getting really intothis a few weeks ago and then
I've let go of it a bit.
So swords is all about thoughtsand communication and it's the
mental activities and thestories that we tell ourselves.
(30:43):
So the five of swords is achallenge.
Oh, is this the past?
It's the past?
Yeah, so if there was achallenge around what you were
telling yourself?
Yep, it adds to your business.
Speaker 1 (30:58):
Yep, yep, that makes sense.
Speaker 2 (31:03):
It was be more authentic.
Speaker 1 (31:04):
No, I'm kidding, it was be more authentic.
Speaker 2 (31:11):
No, I'm kidding.
So it makes sense then, movingin towards this rebrand, and
then we've got the ones.
So the ones are about actionand passion, drive, excitement,
your personal callings.
Oh, this is great.
It's interesting that that'spresent.
Yes, the two is partnerships,interestingly, oh.
(31:32):
So I might actually go a littlebit deeper on that one to see
what it is telling us.
And if you are a professionaltarot reader out there, please
don't judge.
Please don't judge.
But I did do an actualintroduction meeting with these
cards and they have been reallygood to me.
So, interestingly, two of wandsis make a plan.
(31:56):
Oh, I mean, that's exactly whatI'm doing so visions of the
future split between worldsmaterial without love duality.
So the timing is ripe to timeum.
The timing is ripe, the time toplot and plan, make alliances,
(32:17):
list your goals, create a visionboard and write out your plan
for action the world is in love.
The energy of fire brings youhigher than you've ever been
before.
A view unfolds.
The energy of passion swings inyour favor.
Business partnerships arefavorable, as people are equal
verve and ideals are soon to beunited.
(32:39):
Like-minded people are drawn toyou.
Speaker 1 (32:43):
I mean, did you place that card purposely?
Speaker 2 (32:46):
I didn't.
These cards are seriouslyincredible and I'm okay, but now
I'm afraid of the future.
Speaker 1 (32:53):
So now, because it's been so spot on, you better have
pulled the best card for thefuture okay.
Speaker 2 (33:01):
So it's a wand, it's a page of wands.
So that again is you know yourpassion, drive and excitement,
action, your callings, alsospirituality and our ultimate
destiny.
And it's a page so childlike,awareness and curiosity.
Let me just find the page ofwands.
(33:25):
Follow your delight.
Oh, I love that gathering ofintelligence, focused, passion,
adventurous soul.
So the page of wands representsan attitude of fascination and
(33:48):
excitement.
It places her attentionentirely on what thrills her.
Let pleasure guide you whereyou need to go.
The magic of attraction isimpossible to dismiss.
Stop holding back from all thethings you want to do and
indulge in your obsession.
Honor them by focusing on them.
Oh, I love that.
(34:08):
Okay, and is, um, how do you?
How does that feel, with thedirection that you're moving in?
Speaker 1 (34:18):
it feels great.
I mean it's I'm.
I'm excited about the directionthat I'm moving in, and so, to
me, it totally works in withwhat you're talking about in
terms of following my delight,because that is really as
(34:39):
unexpected as it has been.
It really is my delight.
I'm just I'm working with theseamazing people, with these and
in these incredible companies,and they're so smart, like
they're so smart, uh, becauseyou know they have to be there.
(35:03):
They're representing some ofthe best companies in the world,
and to me, that is so exciting.
So, yeah, am I chasing mydelight and my joy?
Yeah, I am.
And is it taking me all overthe world?
Yeah, it is, and that is alsoreally exciting.
Speaker 2 (35:24):
Super exciting.
There's a sentence at the veryend here which I want to share
with you.
Turn a new page and let herlead you to the destiny that was
always yours.
Speaker 1 (35:35):
Oh, I just got goosebumps.
So beautiful, it's so beautiful.
I want to get some of thosecards too.
Speaker 2 (35:45):
They're amazing.
If you do decide to get some,let me know and I'll send you
the link to where you actuallyhave a meeting with them so that
you connect with them and theyunderstand you and you
understand them so perfect.
I will thank you.
Thanks so much for spending theafternoon with me and I really
(36:05):
hope this inspires and empowersthe listeners to take action and
put themselves out there.
Speaker 1 (36:15):
I really hope it does too.
Like I said, I don't want it toscare anyone, but I want people
to realize that showing upauthentically doesn't mean that
they have to bear all anddivulge all, and I think to any
introvert listening, that'sgoing to actually come as a huge
relief, because putting a verycurated, intentional, even very
(36:41):
specific brand out in the worldis no less a personal brand than
someone who has intentionallyput everything out there and
that's how they want to be andthat's how they want to share,
and you know that's great.
If they're doing that with thefuture in mind, that's wonderful
.
But for all the other peopleout there who are maybe more the
(37:02):
quiet, introverted, moreprivate people, you can have a
personal brand that's verypowerful, very impactful and
doesn't require you to bear allyour deepest, darkest secrets
because, yeah, I certainly amnot going to be bearing mine,
even though the tarot cards didshare some of my secrets today,
(37:23):
which, in a good way in a goodway.
Speaker 2 (37:26):
In a good way.
I'm excited to see the um, theother side, this rebrand, and
for the photos from our shoot tobe out into the world.
I am in love with them, so soexcited thank you again and
thank you for what you do ifthis episode has inspired and
motivated you and you know itcould help someone in your
(37:49):
network, please share it on yourfavorite social media platform.
To explore other ways you canwork with me as a personal
branding coach or photographer,visit Pruajacom or join one of
my personal brand transformationretreats where you reinvent
yourself and walk away feelingexcited and energized, with
clarity on who you are andphotos to show the world.
(38:12):
Thank you for tuning in andremember to own your power and
shine your light.
I'm your host, pruaja.
What companies are very quickly realising is,
firstly, you can't hide the sunwith your hands.
Social media is never goingaway, and if there was one thing
that has put personal brandingin the spotlight, how do you be
intentional around what to postand put out there around your
(00:21):
personal brand?
The truth is Prue, gettingattention, getting engagement
it's actually not that hard todo.
Speaker 2 (00:30):
Welcome to the Seen and Heard podcast, created for
you if you're a consultant,coach or creative and want to
enhance your connection to yourhigher self, evolve your mindset
and embody your personal brand,creating freedom, fulfillment
and success.
Whether you're leveling up ornavigating a new chapter, this
(00:53):
podcast helps you own your powerand show up confidently to be
seen and heard.
I'm your host, pruaja, personalbrand coach, photographer and
motivational speaker.
Carly Lyon has been shaping thereputation of remarkable
individuals from across theglobe for over two decades.
As a former internationalpersonal publicist, her past
clients include a world-leadingsupermodel, new York Times
(01:15):
best-selling authors, inventors,musicians and even a British
celebrity foot reader.
In this episode, carly and Idiscuss how to confidently
communicate your value andproactively put yourself out
there and become intentionallyvisible to the audiences that
matter.
Enjoy, carly.
Thank you so much for joiningme today on this podcast, and
(01:39):
I'm really excited about wherewe are going to go with this.
Speaker 1 (01:44):
Oh, thank you.
So am I.
I'm always excited about goingon adventures.
Going to go with this oh, thankyou.
So am I.
I'm always excited about goingon adventures with you, prue.
Speaker 2 (01:50):
We have been on a couple and we had an adventure
last week and I've also workedwith a few of your clients as
well, doing some of their photos, and you've really helped,
elevating people's profiles.
What are you focusing on at themoment with your business?
Speaker 1 (02:08):
With my business.
Well, as you know, I'm goingthrough a big rebrand, which you
have kindly been working withme on, and I'm so excited about
putting that out in the world.
So that's been a big part ofwhat I've been focusing on.
And then, in terms of where myenergy has been going and
(02:29):
flowing, it's been mainly in thecorporate arena, which you know
.
If you had told me that fiveyears ago, I would have probably
just laughed at you because Iwas anything, and still in many
ways anything but corporate.
But I've just loved workingwith so many amazing teams from
(02:50):
so many amazing companies and,yeah, I think I'm I'm a bit of a
novel thing in the corporateworld, but it's exactly what
corporate needs.
So I've that's what I've beenfocusing on and what I'm really
loving at the moment amazing andwhat is the outcome of, you
know, corporate companiesgetting you in with their teams.
(03:14):
Yeah, because you probablywouldn't make the assumption
that a company would have mecome in and talk about personal
branding for their employeeswith the idea being well, wait
on a second, they're.
They're in there primarily toonly focus on the brand that
they're working for.
But what companies are veryquickly realizing is, firstly,
(03:37):
you can't hide the sun with yourhands.
Social media is never goingaway, and if there was one thing
that has put personal brandingin the spotlight, it is social
media, because, all of a sudden,everyone's thinking about well,
what's my personal brand?
How am I showing up in theworld?
What am I communicating aboutmyself out in the world?
So there's that part ofpersonal branding that has made
(04:01):
everyone very much aware andinterested in the topic.
But when we then start thinkingabout, how does that relate to
someone who's working within abigger brand, within a bigger
company?
Well, at the heart of whatpersonal branding is all about,
it's about how are youintentionally showing up and
(04:24):
what are you communicating aboutyourself to the people and
audiences around you?
Now, these are importantquestions that are relevant to
someone who's out in the worldrepresenting their own brand, so
to speak, or their own business, but also when you're working
within a business and you're arepresentative of that business,
(04:45):
you still want that person tobe very mindful of how they're
showing up, what they'recommunicating, what impression,
what reputation you know all ofthese really important things
that personal branding entailsapplies very much in a corporate
space.
And, not to mention, you nowhave employees and team members
(05:08):
out on LinkedIn communicatingand showing up.
And I think it's important,especially for us who aren't
necessarily native, and even, infact, those who are native to
social media, being the youngergenerations really all of us
understanding and appreciatinggenerations really all of us
(05:29):
understanding and appreciatingwe need to be intentional about
what we're putting out in theworld.
We need to really think about,you know, what impact that's
going to have on ourselves andour future.
Because I think we've beengiven this new toy of, you know,
putting ourselves out there,sharing our stories, of getting
attention for all of, hopefully,the right reasons.
(05:52):
We've been given this newopportunity, but I don't think
people really understand andappreciate if you put the wrong
things out there or if you'renot really thoughtful and
intentional about what you'reputting out there, that can have
dramatic consequences to yourlife, to your career.
(06:12):
You know, if I think back 15years ago when I was, you know,
purely in PR, representing highprofile individuals.
Everything was very intentional, it was very curated.
You know every line, everymessage point, every story we
told had to be for a purpose,for a reason.
(06:35):
You know, we knew what brand wewere creating out in the
collective mindset, and oftenthose individuals had a whole
team of people around themhelping them to work out.
Okay, this is how we should beshowing up now, if that's the
outcome we want to achieve.
So I now apply that thinking towhat I teach and what and how I
(07:01):
coach individuals.
It's not about being fake.
It's not about pretending to besomething that you're not.
What it's about is beingintentional and making sure that
your communication is powerfuland impactful in the ways that
you need it to be for theaudiences that you're trying to
reach.
Speaker 2 (07:21):
So true, but also listening to you, I like, oh my
gosh, that feels reallyintimidating because if I post
the wrong thing it could ruin mylife or ruin future
opportunities.
And you know how do you beintentional around what to post
and put out there around yourpersonal brand.
(07:42):
I know that's a very bigquestion.
Speaker 1 (07:50):
No, it's actually not .
It's a really good question andI definitely don't want people
to be listening to this thinking, oh my God, that's so
intimidating, I never want toput myself out there, I never
want to show up online.
That's not the outcome I'mlooking for.
The outcome I'm looking for ismore around.
Think about why are you puttingwhat you're putting out online,
why are you actually putting itout there?
Because the truth is Prue,getting attention, getting
(08:13):
engagement.
It's actually not that hard todo.
You know.
You can spend a little bit oftime on Instagram and you know
if I suddenly started showing mycleavage, or maybe not my
cleavage anymore, unfortunately,no, I'm just kidding, you know
there are certain things thatcertain people can do to get
attention and engagementautomatically.
(08:33):
There are certain ways to getpeople to respond and get
involved with your content, andthat's all fine.
Get involved with your contentand that's all fine.
But if it's not leadinganywhere, if it's not taking you
to where you want to go, whatactually is the point?
And that's my point.
So when you ask for how do Iknow what to share and what not
(08:57):
to share, for me it all comesback to why are you sharing?
Like, have you actually gotclear on why you're sharing?
Are you just sharing becauseyou think, oh, that's going to
make my audience feel likethey're closer to me and that
they, they know me better andthey'll like me more?
Okay, but what's in it for them?
Like, what, what's really goingon here?
(09:21):
What are you really leadingwith here?
It's it's's.
For me, it's about just notsharing for the sake of sharing,
because what you have tounderstand and appreciate is,
once you put something out intothe public, it's no longer yours
it's an interesting way ofthinking about it it's no longer
yours.
You know you and I are very muchattuned to the, the world of
(09:43):
energy and the world ofintention.
Once you put something out intothe public universe, into the
collective, like that is nolonger yours to keep, it's
somebody else now can comment onit, someone can have an opinion
on it, somebody can you knowit's theirs as well now because
(10:07):
you've put it out there.
So it's just about reallythinking about well, why are you
sharing that particular pieceof information?
What's in it for the audience?
What are they going to get outof that, and are you happy for
that to be?
I actually remember thisconversation with there's a lady
(10:31):
in Australia who's known to bebasically the fixer in the world
of corporate.
If you're going through acrisis, you know, especially
when it comes to reputation, yougo to this woman and she fixes
things.
Like she has contacts in someof the highest places in
business politics, like you nameit.
(10:52):
She's connected in that worldand I was having a conversation
with her and anyone who's incorporate will know who I'm
talking about.
But I won't say her namebecause you know she.
She might not appreciate it.
But she said to me Carly, whatI tell my clients is only put
things out on social media thatyou would be 100% happy to be on
(11:15):
the cover of the AustralianFinancial Review.
Oof.
Speaker 2 (11:20):
That is some good advice.
Speaker 1 (11:28):
Yeah, wow, that is some good advice.
Yeah, because that's whatyou're essentially when you put
something out into the public.
Because you remember, comingback to my experience in that
world of media 15 years ago,that is what we always had to
think.
If my client's going to say it,there's a chance that the media
will pick it up.
So they have to be reallycareful that, whatever they say,
they're happy for it to be inthe media, and so I think that
(11:52):
level of awareness and intentionis as important to the
celebrity and also to the personwho is just putting, you know,
stuff out there.
(12:12):
It's not about you know,there's still celebrities going
out in the world saying thingsand telling stories and putting
themselves out there.
It's not about not doing all ofthose things, but it's just
about doing those thingsintentionally.
Definitely just be intentional,be happy for it to be on the
cover of the newspaper and knowthat once you put it out, it's
(12:36):
out there, there to stay.
It's very hard to retractanything.
Speaker 2 (12:47):
That's really rewired my brain in a way, because I
worked in editorial in my yearsof being a stylist and it's like
you are creating your owneditorial and realizing it's
called social media for a reasonbecause it's your media
platform.
You're creating your own mediaand so there's a lot of words
flying around about beingauthentic on social media and
(13:08):
people are taking that all sortsof different ways and maybe
oversharing or thinking theyneed to share everything from
what they had to breakfast towhen they're having a meltdown
before they get their period.
What's your take on thisauthenticity trap, as you
mentioned before?
Speaker 1 (13:26):
Yeah, and that's exactly what I would call it
Prue.
It has become a bit of a trap,and it's not that I don't.
You know, I love words Like Iwhen I'm reading a book and I
come across a new word.
I just like words excite me,and so the word and the meaning
of authentic I love so much.
(13:48):
However, what has unfortunatelyhappened is that we've somehow
linked being authentic to beingfully transparent, and so then,
what that means is there is thisassumption that to have a
personal brand, an authenticpersonal brand, means that you
(14:10):
have to be entirely transparentand share all of yourself, and,
like you said, from from youknow what you're eating for
breakfast to having thatmeltdown, you know, before your
period.
I was just sorry.
I'm laughing to myself becauseI'm thinking god, nobody would
want to see me three days beforemy period that that will never
(14:31):
be, that will never come out onsocial media, but I just think
this is a really, reallydangerous place for us all to be
in, because, firstly, just as amore introverted person, I just
could not think of anythingworse.
That's so I've got a bias tobeing more private and being
(14:54):
more selective with what I share, so that I'll table straight
away with what I share, so thatI'll table straight away.
But secondly, I just think youknow we have our circle of loved
ones, our closest friends.
You know they're our go-toswhen the times are tough and you
know we want their warm armsaround us and they see all parts
(15:17):
of us and I just think there issomething so sacred in having
parts of who you are and whatyou think about and even what
you do.
You might have hobbies that youdon't share with everyone.
It's just for you, and if it'snot just for you, maybe it's
just for you and your partner,or it's just for you and your
(15:39):
partner, it's just for you andyour close friends.
And the fact that that's not,or those parts of yourself are
not, showing up in your personalbrand, which I regard as your
public identity, right, it'swhat you're putting out, it's
your public face, it's the faceyou show the world, it's the
story you tell the world.
Your public face, it's the faceyou show the world, it's the
(16:02):
story you tell the world.
Um, to think that you have totry, even attempt to put all
parts of yourself into thatpublic identity, I think is,
firstly, almost impossible and,secondly, I don't really think
it's necessary and I don't thinkI don't think there is a huge
(16:23):
amount to gain from doing that.
Yes, I do agree, beingvulnerable creates connection,
you know.
I do agree that there'ssomething beautiful about
feeling heard and feeling seenby reading someone or, you know,
(16:43):
hearing somebody talk aboutsomething that you've been
through and that you have thatcommon point of experience.
I'm not saying about, I'm notsaying don't share any of those
things.
Yeah, be intentional about whatparts you share and for what
reason, but I'm just saying youdon't have to share all of that.
(17:05):
You don't have to share all ofthat because I just think some
of that has to be sacred.
It's for you definitely.
Speaker 2 (17:14):
Yeah, I know I've definitely shared some
vulnerable posts, but I've beenvery conscious around sharing it
from the scars and not thewounds.
Yes, some advice I was givenyears ago so that making sure
that I'm through it and somethings.
You know, you're never quitesure if you are fully through it
or not, but if you've learnedlessons that's just maybe going
(17:35):
to help one other person Ifthey're going through that
situation, then I do that andyou know I consciously think
about when I'm creating content.
If I find something, readsomething, hear something or do
something that has reallyshifted my mindset to creating a
better life or business formyself, then I'm like, well,
(17:58):
this is content for me because Iwant to make someone else's
life better and really pave away for them to realize that
they can create the life thatthey want and truly own their
gifts and confidently putthemselves out there.
So that's what I'm thinkingevery time I share something.
Now I'm like is this going toreally uplift someone and make
(18:20):
someone's day?
And I also try to avoidanything that's too political or
too one-sided.
I just stay away from that andstay neutral and just think how
can I bring light into the worldtoday and make someone's day a
bit brighter.
Speaker 1 (18:36):
Yeah, and I think that that is so beautiful.
Bit brighter, yeah, and I thinkthat that is so beautiful.
I I I'm taking a guess here,but I'm fairly sure it was
Gandhi that said your life isyour message, and I believe that
.
I believe that we have our lifestory and we've been given the
(18:57):
journey or we've created thejourney, however you like to
look at it in our life for areason, for a purpose, in a way
that offers tips and tools andstrategies to help other people
who are, you know, maybe two,three, four, 10 steps behind you
(19:24):
, go through the same thing.
I mean, that's what.
What other purpose is there inlife?
I mean, that's a beautiful,impactful way to just be and to
show up in the world.
I'm not talking about that.
I think that that's, ifanything, what I would encourage
an advocate for is is yes, takewhat you know, use your stories
(19:49):
and your lessons to help otherpeople and and have it be
intentional and purposeful andall of those beautiful things.
But I think it goes back toexactly what you just said.
It's making the distinctionbetween the wounds and the scars
and it was exactly like in aphone call I had today.
A client of mine was saying thesame thing.
(20:13):
She was almost turned off bythe idea of having a personal
brand because she was scaredthat to have any kind of
personal brand meant that shehad to, you know, just share all
of herself.
And she said exactly the samething that the only thing I want
to share is something that Ican then offer a roadmap for
(20:34):
someone else to get through.
And I think that's wonderful.
But that's not necessarilywhat's happening out there.
You know, if you spend any timeout in the world of social
media and not even just socialmedia, just even in in-person
interaction, or how a person'sshowing up, maybe even on stage,
(20:55):
it's, it's.
It's like with this pendulumhas swung from professional
meaning, cold, detached,completely impersonal to
suddenly this embracing ofvulnerability and transparency
and authenticity, meaning youshow everyone everything, all
(21:18):
your wounds and everythingyou're going through, and expect
everyone to get on the journeywith you.
I just, I don't know, maybeit's a generational thing, but I
just think it's a dangerousplace to play and, like I said,
it's only becoming more and more, more apparent when we start to
look at privacy and howimportant privacy actually is in
(21:44):
our life, that we need toconsider that too in what we
share and how we share it.
Speaker 2 (21:53):
So true, and I want to mention your content and what
you share and your newsletter.
I absolutely love when it comesacross my screen because it's
so engaging and your postsreally cut through.
I see people commenting on it.
It gets a lot of engagement.
(22:13):
So you know what do you thinkabout before you put something
out into the world, to youraudience you think about before
you put something out into theworld, to your audience.
Speaker 1 (22:26):
Well, it's not too dissimilar to what you were
saying before.
When I, you know, I alsoconsider what have I been
through?
What have I learned?
Can that lesson be helpful orimpactful to someone else?
Uh and um, you know what wouldbe my top takeaways how can I
(22:49):
communicate that in a way that'sreally easy to digest and
really also practical?
You know, I really am someonewho likes to offer practical
follow-up tools.
As you can see behind me, all ofthe books that I love and read,
(23:11):
the books that I love the mostare the ones that not only give
you the theory and theinspiration, but also give you
the practical tips and tools toactually put the thinking and
the ideas into practice.
So that's what I'm thinkingabout when I create content
(23:31):
beautiful and I don't think I'mnecessarily.
You know, I think that there'sa lot more I could be doing.
I'm sure we all have thatfeeling that god could we.
That's Luigi talking.
He wants to be part of the showas well.
He was in the shoot the otherday and now he wants to be on
(23:52):
the podcast as well.
Luigi, you're not invited, butthat's really what I think about
and I'm also, you know, comingback to that intentional and
that editorial mindset, like yousaid, which I think summed it
(24:16):
up so beautifully.
You know, you were in media andyou had that editorial mindset
and, yes, you are creating yourown, in a way, media platform.
A lot, if not all, in fact, all, of my content is related to
personal branding.
All, in fact, all of my contentis related to personal branding
.
I don't stray from that and atthe same time I can.
(24:41):
My aim is always to take,perhaps, topics or find
analogies that you're, you know,in different parts of life, but
it always comes back topersonal branding.
Speaker 2 (24:48):
Yeah, and you do it in such a beautiful way that it
always sticks in my mind and Ialways just have to reply to
your newsletters because it doesdoes touch me and whenever
someone does share somethingfrom the heart that cuts through
and is practical, like you said.
You know, it's easy to digestand remember and I always make
(25:09):
sure that I comment and and givesomeone love as well.
So remember that actually, ifyou see someone putting
themselves out there, sharingtheir personal brand, sharing a
story or what they do, you know,give them acknowledgement
because that does boost theserotonin a little bit and it
just helps that person keepgoing as well.
Totally, I completely agree, Ireally do.
(25:33):
Thank you so much for all yourwisdom today and on this topic
that people can be intimidatedby, and I know it's taken me a
long time.
I used to always worry aboutwhat to write because I've got
the photos, but I don.
I know what to write and it'slike just keep it simple.
Yeah, you know what makes itlook good, or you know something
(25:55):
that can help someone else fromlooking at this image as well?
Speaker 1 (25:59):
Yeah, exactly, and you do a beautiful job, prue.
I hope you really do recognizethat you do a wonderful job.
And you know, just in summaryrecognize that you do a
wonderful job and you know, justin summary.
I really do hope anyonelistening to this doesn't walk
away and go oh my God, I'm neverputting myself out there on
social media, I really.
It's not the intention.
(26:19):
The intention is just remember,be intentional.
And also, if it is about beingauthentic, my advice would would
be be authentic to who you wantto be, and that sometimes means
saying things, doing things,showing up in a way that perhaps
(26:41):
it doesn't feel entirelynatural in that first transition
moment or in those, you know,in that first period of change,
but just keep remainingauthentic to who you want to be,
because eventually you willembody that person and that's,
you know.
Speaker 2 (27:01):
that is ultimately the goal yeah, 100, and actually
that's a process that I take myclients through with
photography and coaching isbeing really clear on.
You know where they want to bein three to five years now and
what that looks and feels like,and that's in all areas of their
life, not just their business,because I really believe in
(27:22):
creating a business around thelife that you want and then
creating content from that spaceand that mindset like what
would you be thinking aboutdoing and sharing as that future
self?
Yeah, photos, I take photos ofyou as that future self so that
you start embodying that andcreating that magnetic energy
(27:43):
with those images that actuallythen attracts those
opportunities from that spacetoo.
So it's um, yeah, I love, Ilove all of it and I feel like
everyone is born with a specialgift and their unique stories to
share and empower others intheir lives, their network and
(28:04):
the rest of the world.
Speaker 1 (28:06):
Absolutely, I completely agree with you.
Speaker 2 (28:09):
Now something else I want to do, which is do a little
tarot reading for you, carly.
Oh, I'm excited.
So I was mentioning before thatyou know we're both very into
energy and the spiritual side ofthings, and I had a reading a
few months ago and she saidyou've got guides around you who
(28:31):
you can call on for advice atany time, and it's just having
the right tools, and I foundactually using tarot cards has
allowed me to, you know, getclarity on some things when I'm
feeling stuck.
Now I'd love to pull a coupleof cards for you.
Is there anything that youwould like guidance on at the
moment?
Speaker 1 (28:54):
well, I think, given that it's by your hand, I would
say let's go with guidance onthe rebrand.
Speaker 2 (29:03):
Let's see what comes up okay, tell me a little bit
about what you want to knowabout the rebrand am I without
divulging too much?
Speaker 1 (29:17):
yes, the question to the universe is am I on the
right path?
Speaker 2 (29:23):
am I on the right path?
Okay, let's avoid yes, noquestions and go for something
like what do I need to know?
Speaker 1 (29:32):
What do I need to know to stay on the right path?
Is that better?
Speaker 2 (29:38):
Yeah, all right, let's see what they have got for
you, and I like to do a past,present, present and a future
card for these.
So, let's, I'm actually goingto tilt the screen down so you
can see cards.
(29:59):
Yeah, well, don't know how thatview is.
Okay, so interesting, it hascome up upside down.
Okay, we have got the five ofswords, yeah, two of wands and
(30:20):
then the page of wands.
So I am still in the using mybook time.
Let's have a look.
Okay, I was getting really intothis a few weeks ago and then
I've let go of it a bit.
So swords is all about thoughtsand communication and it's the
mental activities and thestories that we tell ourselves.
(30:43):
So the five of swords is achallenge.
Oh, is this the past?
It's the past?
Yeah, so if there was achallenge around what you were
telling yourself?
Yep, it adds to your business.
Speaker 1 (30:58):
Yep, yep, that makes sense.
Speaker 2 (31:03):
It was be more authentic.
Speaker 1 (31:04):
No, I'm kidding, it was be more authentic.
Speaker 2 (31:11):
No, I'm kidding.
So it makes sense then, movingin towards this rebrand, and
then we've got the ones.
So the ones are about actionand passion, drive, excitement,
your personal callings.
Oh, this is great.
It's interesting that that'spresent.
Yes, the two is partnerships,interestingly, oh.
(31:32):
So I might actually go a littlebit deeper on that one to see
what it is telling us.
And if you are a professionaltarot reader out there, please
don't judge.
Please don't judge.
But I did do an actualintroduction meeting with these
cards and they have been reallygood to me.
So, interestingly, two of wandsis make a plan.
(31:56):
Oh, I mean, that's exactly whatI'm doing so visions of the
future split between worldsmaterial without love duality.
So the timing is ripe to timeum.
The timing is ripe, the time toplot and plan, make alliances,
(32:17):
list your goals, create a visionboard and write out your plan
for action the world is in love.
The energy of fire brings youhigher than you've ever been
before.
A view unfolds.
The energy of passion swings inyour favor.
Business partnerships arefavorable, as people are equal
verve and ideals are soon to beunited.
(32:39):
Like-minded people are drawn toyou.
Speaker 1 (32:43):
I mean, did you place that card purposely?
Speaker 2 (32:46):
I didn't.
These cards are seriouslyincredible and I'm okay, but now
I'm afraid of the future.
Speaker 1 (32:53):
So now, because it's been so spot on, you better have
pulled the best card for thefuture okay.
Speaker 2 (33:01):
So it's a wand, it's a page of wands.
So that again is you know yourpassion, drive and excitement,
action, your callings, alsospirituality and our ultimate
destiny.
And it's a page so childlike,awareness and curiosity.
Let me just find the page ofwands.
(33:25):
Follow your delight.
Oh, I love that gathering ofintelligence, focused, passion,
adventurous soul.
So the page of wands representsan attitude of fascination and
(33:48):
excitement.
It places her attentionentirely on what thrills her.
Let pleasure guide you whereyou need to go.
The magic of attraction isimpossible to dismiss.
Stop holding back from all thethings you want to do and
indulge in your obsession.
Honor them by focusing on them.
Oh, I love that.
(34:08):
Okay, and is, um, how do you?
How does that feel, with thedirection that you're moving in?
Speaker 1 (34:18):
it feels great.
I mean it's I'm.
I'm excited about the directionthat I'm moving in, and so, to
me, it totally works in withwhat you're talking about in
terms of following my delight,because that is really as
(34:39):
unexpected as it has been.
It really is my delight.
I'm just I'm working with theseamazing people, with these and
in these incredible companies,and they're so smart, like
they're so smart, uh, becauseyou know they have to be there.
(35:03):
They're representing some ofthe best companies in the world,
and to me, that is so exciting.
So, yeah, am I chasing mydelight and my joy?
Yeah, I am.
And is it taking me all overthe world?
Yeah, it is, and that is alsoreally exciting.
Speaker 2 (35:24):
Super exciting.
There's a sentence at the veryend here which I want to share
with you.
Turn a new page and let herlead you to the destiny that was
always yours.
Speaker 1 (35:35):
Oh, I just got goosebumps.
So beautiful, it's so beautiful.
I want to get some of thosecards too.
Speaker 2 (35:45):
They're amazing.
If you do decide to get some,let me know and I'll send you
the link to where you actuallyhave a meeting with them so that
you connect with them and theyunderstand you and you
understand them so perfect.
I will thank you.
Thanks so much for spending theafternoon with me and I really
(36:05):
hope this inspires and empowersthe listeners to take action and
put themselves out there.
Speaker 1 (36:15):
I really hope it does too.
Like I said, I don't want it toscare anyone, but I want people
to realize that showing upauthentically doesn't mean that
they have to bear all anddivulge all, and I think to any
introvert listening, that'sgoing to actually come as a huge
relief, because putting a verycurated, intentional, even very
(36:41):
specific brand out in the worldis no less a personal brand than
someone who has intentionallyput everything out there and
that's how they want to be andthat's how they want to share,
and you know that's great.
If they're doing that with thefuture in mind, that's wonderful
.
But for all the other peopleout there who are maybe more the
(37:02):
quiet, introverted, moreprivate people, you can have a
personal brand that's verypowerful, very impactful and
doesn't require you to bear allyour deepest, darkest secrets
because, yeah, I certainly amnot going to be bearing mine,
even though the tarot cards didshare some of my secrets today,
(37:23):
which, in a good way in a goodway.
Speaker 2 (37:26):
In a good way.
I'm excited to see the um, theother side, this rebrand, and
for the photos from our shoot tobe out into the world.
I am in love with them, so soexcited thank you again and
thank you for what you do ifthis episode has inspired and
motivated you and you know itcould help someone in your
(37:49):
network, please share it on yourfavorite social media platform.
To explore other ways you canwork with me as a personal
branding coach or photographer,visit Pruajacom or join one of
my personal brand transformationretreats where you reinvent
yourself and walk away feelingexcited and energized, with
clarity on who you are andphotos to show the world.
(38:12):
Thank you for tuning in andremember to own your power and
shine your light.
I'm your host, pruaja.
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