From Movie Nights to Business Strategy Insights with Shivani Patel

Who helps studio execs decide what movies get made—and what are they thinking about when they make their recommendations? For Shivani Patel, Senior Vice President of Strategy and Business Development at Universal Pictures, it’s where creative opportunity meets commercial strategy—and every decision has to be backed by the data.

Shivani plays a key role in shaping Universal’s film slate, bringing both business insight and a lifelong love of movies to the table. In this episode of Seen on the Screen, Jacqueline Coley talks with her about the journey from Friday night runs to Blockbuster with her family to sitting in the room where “greenlight discussions” happen

They talk about the moments that shaped her—why The Dark Knight changed everything, how Chef made her a grilled cheese obsessive, and what it felt like to help bring films like Yesterday and Get Out to life. Shivani also reflects on the importance of showing up fully at work, and how the best decisions are often made when instinct and insight come together.