Episode Transcript
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Speaker 1 (00:02):
I didn't listen to
the imposter syndrome that was,
you know, telling me like thisis stupid, nobody's going to
connect with this.
It was that was present, youknow, days before I was.
Like you know, maybe I shouldjust rewrite it again.
Speaker 2 (00:16):
All right, I want you
all to close your eyes and
imagine your worst fear.
As a working artist, youthinking about it, you wouldn't
be alone if what came to mindwas having to walk onto a stage
and stand in front of a couplehundred strangers to give a talk
for the very first time.
There's something about publicspeaking that puts fear into
even the most confident ofartists, but that's just what
(00:38):
today's guests did, and theresults of that talk are still
reverberating.
Take a listen as we chat withAmanda Russell and Ruth Newberry
of Cream Studios as they talkabout how and why Amanda agreed
to get in on stage at Adobe Maxthis year.
We've added a link to the shownotes to Amanda's talk at Max.
If you take the time to watch it, you'll witness someone
demonstrating some deepvulnerability or giving some
(01:00):
insights on a particular careerthat isn't heard from that often
.
Join me as we check in withAmanda and Ruth to find out if
they could find the fun intalking to a couple hundred
complete strangers.
Let's not just say speaking.
You were a luminary speaker,amanda.
Very fancy, which is more thanjust given on stage.
(01:21):
Was this the first Adobe Maxfor the two of you going, or
have you represented Creambefore as a studio?
Speaker 1 (01:27):
No, we've never gone.
Speaker 3 (01:29):
This is our first
time at Adobe.
Altogether, we're LA, oh really.
Speaker 1 (01:33):
Yeah, it was both of
our.
Yeah, it was our first time.
I feel like we've been so manyplaces together, so that was
unusual to actually have a newplace like LA to experience
together.
And my husband, adam, even saidthat's so cool that you and
Ruth could do that like as ateam.
Speaker 2 (01:52):
So it was really neat
.
Speaker 1 (01:54):
And we really liked
LA.
It was a different kind ofplace but it was fun and, as far
as Adobe Max goes, never been.
It was amazing and, yeah, hadno idea what to expect.
It was wild.
Speaker 2 (02:07):
Ruth, what was your
expectation going in, having
never been there?
It's 10,000 other artists,creatives, people working in our
industry related industries.
What did you expect?
Speaker 3 (02:16):
I think I expected
just the big like Dash Bash or
like Blend Fest or somethinglike that, with other industries
involved.
It wasn't like that at all, butit was still enjoyable.
I think I'd like to go backwhen Amanda's not speaking, so
that we don't have that pressureand we can just kind of go and
be one of the people to enjoy it.
Speaker 2 (02:38):
It's amazing to me
that you said you want to go a
time when Amanda's not speaking,because it sounds like the two
of you were almost on stagetogether In terms of the amount
of work.
I think Ruth was in the frontrow because I remember you
calling out to her while you'reon stage.
Talk a little bit about justthat experience.
When did you get the call, howdid you start prepping and what
(02:59):
was your headspace right beforeyou get on stage like that?
Speaker 1 (03:03):
So I keep a red like
rotary phone by my bed and it's
the Adobe Max phone.
And they called and it wasamazing.
No, it was not like that at all.
Speaker 3 (03:15):
Like a bat signal,
but for Adobe.
Speaker 1 (03:17):
It was actually it
was the beginning of this year
and it was a friend of a friendwho connected me with Adobe Max
and right out of the gate theyjust said, hey, we want you to
be a luminary speaker.
And that was like it.
And I was like, I mean, theemail that I wrote back to that
mutual friend, can I cuss onthis show?
(03:39):
Okay, it said, holy, the emailback To the mutual friend.
It was just a big surprise.
And then I said, yes, becauseit's just been a goal of mine to
get better at this thing.
I think that and I talked aboutit in my speech but I really
feel like everybody should getbetter at this level of
(04:00):
communication because we allhave a message to spread.
And so I was like, okay, I'mgoing to commit to this.
Then I immediately startedfreaking out.
I had, I think, maybe likeeight months to prep and I
rewrote it I think five or sixtimes at least, redid my keynote
at least five or six times,including two nights before my
(04:24):
speech.
I completely redesignedeverything and this is an hour
long speech with a very heavykeynote slide.
So Ruth was there while I wasfreaking out.
It's just my process of doingrevisions and freaking out and
not believing in myself and thenfinally pulling through.
But I will say this I did notexpect to need help like
(04:48):
assistance, but I did.
And Ruth this is why she isjust my ride or die Like she,
without asking, without anything.
Every morning she's like I'mgoing to go downstairs, I'm
going to get you coffee, I'mgoing to grab pastries or
whatever.
She literally helped.
She would carry things for me.
I felt like I needed to pay her.
It was the sweetest, mostgenuine.
(05:11):
I would not have been able todo that without her.
I know it so thank you, honey.
Speaker 3 (05:17):
I really appreciate
it.
I was just stage-mombing herhard because I don't have kids,
so like this is my chance tocare for someone else.
Also, I just I love to travelso much and meet new people that
she has all of theseopportunities.
So I feel extremely lucky to beable to be the tag along and be
(05:40):
shaking your head and rollingher eyes.
But you know, I do what I can,I guess, but also I'm very proud
of her.
Like she's doing stuff that Idon't really want to do.
I don't want to be up on astage in front of people, so she
can do that for me.
I'll talk to her about thethings.
(06:00):
I'll just mention, if you cansay the words.
Speaker 2 (06:03):
I think that's what's
so fascinating, though, about
Cream the fact that you have akind of like a three headed
creative director slash ownerleadership model.
Even when I finally met the twoof you for the first time in
New York, I thought it was sofascinating that, ruth, you came
along and it was almost likeCream was getting double the
experience with the same amountof time, because you were going
(06:23):
off and on your own littlemissions of getting like
inspiration and checking outbookstores which we'll talk a
little bit more about later andsee museums, and I feel like the
two of you are almost likejoined at the hip but then at
the same time going off and likekind of collecting all of this
energy and inspiration andexperience.
And that all comes right backto Cream.
And it feels so cool that, evenlike in building the speech and
(06:44):
presenting the speech, thisfeels like a totally different
way of setting up a studiocreatively.
Speaker 1 (06:49):
Well, I wouldn't
necessarily recommend it to
everyone because it works reallywell for us and it just I think
we know we got lucky in that.
Yeah, we're very aware, butwe're all friends, we hang out.
You know we don't get to hangout as much as we want to, but
Ruth and I travel more than anyother friend of mine.
(07:13):
You know, like we like eachother genuinely and we laugh and
we have weird sense of humorand so like we crack each other
up and get gross and it's fun.
Speaker 3 (07:22):
Yeah, you have to do
that when you're in a hotel room
together the whole time likevery close quarters, especially
at Adobe Math.
Speaker 1 (07:30):
Right, so it's just
fun for us.
Speaker 3 (07:34):
Let's be clear,
though like she did the bulk of
the work on the speech, like Iwas just the support system, I
was the pastry getter, and but Imean this woman, she was.
Yes, she tried to redo it thewhole thing two days beforehand,
which I would never have gone,for if I were actually the one
in it, I would have geared herinto like going let's use the
(07:55):
things that we've already beenworking on for the past nine
months, but I would wake up whenwe were sharing a hotel room,
so, like she was on the otherbed, I would wake up in the
middle of the night and justkind of see the glow of the
laptop from the other side ofthe room, and I would.
Part of me was like, okay, Ishould tell her to get some
sleep, because that's not goingto be good.
(08:15):
The other part of me was justlike, okay, just pretend you're
asleep and don't interrupt her,just let her keep going.
And that's what I did.
Speaker 2 (08:23):
I feel like if you
care about what you're saying,
not just for yourself, but whatthe audience is going to take
from something this is the wayit goes.
You obsess about it, youquestion it and at any given
point, somewhere between twomonths to two days, before you
throw it all away becauseeverything getting that point
that fear, that trepidation,that imposter syndrome it all
(08:43):
adds up to the.
There's a revelation of like.
This is what it's about.
My favorite thing about thewhole speech when you watch it
is pay attention to the cameraperson following you, and it was
so much fun to just be like thecamera person is, like here and
here and here, because there'sso much energy.
I felt like all that energy andthat frustration or fear or
whatever was bottled up and itwas literally coming out as
you're talking.
But it came out in a reallyunique way that I really
(09:05):
appreciate.
Like I felt like you weresearching for people to be
speaking to individual faces,looking for head nods or laughs
while you were talking.
Speaker 1 (09:14):
Totally so.
Yes to all of that.
I have terrible presentationanxiety, just terrible anxiety
overall, and I talk about thatin my speech, and so this is a
hurdle that I never thought.
First of all, I didn't thinkanybody would give me this
opportunity Like why?
But also it was an opportunityfor me to grow Like that's what
(09:34):
I wanted and I, at the same time, I have valuable information
that I'm just starting torealize can help so many people,
and I think I withheld that fora long time because I didn't
know my own value period.
You know, you just kind of likethink oh well, everybody else
knows this.
Actually they don't.
Once I spoke at Camp MoGraph, Ihad a lot of people just kind
(09:57):
of talking to me and having alot of revelations Like what I
need to say is actually going todirectly affect someone else.
So that empowered me toactually step foot on that stage
.
Speaker 2 (10:09):
If it was all about
me.
Speaker 1 (10:10):
If I had to just give
my origin story or just talk
about the studio, I probablywouldn't have done it at that
time, because it's too muchabout me.
I wanted to help people thereand I was so rewarded by the
conversations afterwards, somany amazing people that came up
to me after the talk and saidhey, I connected with you on
(10:33):
this thing and I connected withyou on that thing, so I couldn't
have asked for a better outcome.
You know, I know I have to getbetter at preparation 100%.
But I'm so glad that I did itbecause now I can focus on that.
Before it was just all aboutthe nerves and everything.
So I'm going to say a couplethings about my process and yes,
(10:56):
I did the revision thing overand over again.
No-transcript.
I had a message I knew I wantedto say, but I didn't really
come up with a game concept.
I converted my journey into agame.
I didn't come up with thatuntil three weeks before I
stepped on stage.
I had eight months.
Speaker 2 (11:14):
I was hoping you
weren't going to say two days
before.
That was.
My question was did the gameconcept come up two days before?
And that's why you had to stayup so late.
Speaker 1 (11:22):
No, I really wanted
to redesign everything, though
Then I needed to reformat it.
It's a lot, way more than Ithought.
I wanted to pack in as much asI could.
I didn't pack in as much as Iwanted, but that's the break.
I'm going to shout out to NoelHonig because he said he told me
just rest assured that akeynote is never done, it's just
(11:46):
due.
I was like I think I love thatbecause it takes a little bit of
the heat off.
It doesn't have to be perfectFor what we create.
We usually aim for perfection.
All the revisions and deadlinesand all that.
It was like okay, no, I canhave a conversation with the
audience and look at themdirectly.
If I need to make an excuse andtell them the truth about why
(12:11):
my keynote isn't fully finished,then I can just do that.
Live, they're people.
It did not occur to me everthat I did not have to be
perfect on stage until then.
It felt so good to not beperfect and just expose myself
to everyone with my clothes onand just be real.
I think everyone responded tothat in a positive way.
(12:33):
I hope I gave permission toother people to just be
themselves.
Speaker 2 (12:36):
I feel like that was
the biggest takeaway I took from
your talk was you allowed notonly yourself to talk about what
it's like to look in the mirror.
You also allowed the audienceto look at themselves too,
because to me, I think this is apro tip anybody who ever has to
talk on stage and they don'tknow what to talk about, do a
speech, about doing a speech,because I think everyone in that
audience will feel thisimmediate empathy of like, oh my
(12:58):
god, I don't want to ever haveto do this.
I think it's one of the bestways to start thinking about how
to get on stage and talk withother people.
Speaker 1 (13:05):
Well, let me just
talk about the irony here,
because this was my secondspeaking engagement ever like a
live situation like that, and soI had this idea and I'm like so
many times I would go why am Ichoosing this?
As if I know what the hell I'mtalking about, but then I kept
(13:27):
referencing myself.
I don't have to be the speakercoach.
That's not what I'm talkingabout.
I'm not giving speaker tips.
I'm not saying you know, keepyour voice up, or what.
It's not about that.
It's about having theconfidence and it's finding
yourself and having theconfidence to first of all say
yes and to be interesting enough, genuinely, authentically,
(13:53):
because you're putting yourselfout there into the world, and
then those opportunities come toyou.
So it's not you kind of tryingto hustle and like find these
things, it's really all aboutjust like putting your true self
out there for everyone else toaccept or reject, whatever it is
, and then from there you'regoing to see how things change
dramatically for the better.
Speaker 3 (14:15):
It's about finding
your people by putting your true
self out there.
It's funny because on ourwebsite we've always had this
quote, since day one.
It's about finding your tribe,and that's how Dave, amanda and
I felt when we first met.
Speaker 2 (14:30):
Yeah, I feel like
we're very lucky as artists when
we can find those people thatevery time I talk to you, I get
more excited about what I haveto do.
Yeah, or, every time I talk toyou, I feel like I have more
energy than when I came into theconversation and I really do
feel like the ripples of likewhen you talk, you can stand
back a couple of steps andobserve it.
You did a talk that wasprobably uncomfortable and scary
and fearful.
You're literally seeing theimmediate effects of it, which
(14:52):
is, I think you know it's sorewarding, but it also I don't
know how you feel, how both ofyou feel, but it makes you want
to do it more.
It makes you want to find otherpeople that you can lift up to
then do it as well, which iskind of why we're doing the
podcast.
Speaker 3 (15:02):
One thing that I'd
like to share, which I don't
think Amanda even knows this.
So after after his speech wasdone, we went back to the hotel
and we were just kind of sittingin the lounge area with a
friend and she was getting allof these messages telling her
how the speech had affectedpeople, or like from people, how
(15:25):
the speech had affected them,and one of them, I believe, was
from Casey, from Mothers ofMoGraph, and Amanda burst out
crying like didn't tell me whatanything was, and I grabbed my
camera.
She didn't see it.
I was kind of like I put myhand on the table with the
camera on and got her reactionto reading this, this email from
(15:50):
Casey, from Mothers of MoGraph,and she's trying not to cry,
but it was the most adorablething ever.
Speaker 1 (15:58):
OK, well, I'm going
to try to talk now, but I'm
going to get through it.
So something that nobody knows,really, besides the people that
were in the deck.
No one knew that I was going tobe talking about them in the
ways that I did, but with someof the more personal stories
with Joey Kornman School ofMotion podcast, mothers of
(16:19):
MoGraph, they had no idea that Iwould be pulling them in with
such vulnerable stories.
So when I got off that stage,the reactions were amazing.
Sorry, I'm going to try not tocry, but that was it.
It was so sweet.
Speaker 2 (16:34):
No, it's okay.
This is why we do this stuffright.
You don't ever get a chance tomeasure did I do good?
Did I move somebody?
That's our goal, that I thinkmost people would consider
themselves like an artist for acareer, you want to do something
that connects and moves andchanges people, so I think it's
fine to cry when you find outthat you did it right.
You actually accomplished it.
Speaker 1 (16:56):
So many emotions, so
much support and love that it
just reaffirmed everything thatI said in my talk.
It was exactly.
I was so worried about thatspecific message, but then, once
everything had revealed itself,I realized okay, that is
(17:17):
exactly what everybody wanted tohear and what they needed to
hear.
I'm so glad that I stuck tothat and I didn't listen to the
imposter syndrome that wastelling me this is stupid,
nobody's going to connect withthis, because that was present
days before.
I was like maybe I should justrewrite it again.
(17:37):
But you're right, having thoselayers of feedback happen again
and again, with people thatexperienced it in the room,
people that watched it live,that I knew and were surprised,
and then strangers that havereached out since to let me know
how it's affected them, it hasblown my mind and it has
(17:59):
motivated me even more to pushout the same message, because I
feel like it's needed and it'simpactful.
Gosh, it just makes me feelgreat.
It just makes me feel like I'mdoing something that is way
bigger than a commercial or anad for someone else.
I feel like I'm making animpact in our community.
Speaker 2 (18:21):
So you get off stage?
Did you feel more exhausted ormore excited the moment your
feet come off the stage?
You're not checking your phone,I was, excited.
Speaker 1 (18:30):
I was so excited.
I was relieved.
Ruth was relieved.
I thought Ruth was going topass out.
She was like it's all overBecause she was right up front,
her and Ricardo.
Speaker 3 (18:41):
She got off on stage
and my stomach dropped.
Yeah, like I think I grabbedRicardo's arm.
I was like uh-oh.
I was like there's no part ofme that wants to be up there
right now.
I'm like thank God.
Speaker 2 (18:52):
Yeah, it's like
taking off and up playing for
the first time.
You're like I have no idea howI'm going to land this, but I'm
up in the air.
I got to keep going.
Speaker 1 (18:59):
Right, the weird
thing and I want to call this
out because this might happen tosome other people if it's their
first time doing a speech I didnot expect this and this didn't
really happen with Camp Mograph, but it happened with this huge
speech.
I was nervous for like eightmonths of my life, like barely
slept and like had panic attacksand all the normal stuff for me
(19:22):
.
But then when we got to LA,after we did the AV check the
day before, something happenedinside of me and everything, all
of the fear, went away.
So even when I got on stage nowI will say there I had there's
a little bit of a last minutetweak that I wanted to make
before I got on stage and Ididn't have time to make it.
(19:44):
So that was fun and that madeRuth want to kill me, sorry, but
it all worked out.
But I was not afraid to get onstage.
Instead, I actually lookedforward to kind of getting it
over with.
But I wanted to look at all ofthe faces in that room and see
them and to talk to them.
That was really it.
(20:04):
It just made me so much moreconfident in the fact that this
is not a big old presentationwhere I'm supposed to just talk
to a blank wall of no faces.
It's people right there.
There is just having thisamazing conversation, where
people are choosing to come andlisten to you, and that is an
amazing feeling and it's superhumbling.
Speaker 2 (20:27):
So you get off stage,
you're excited, you're getting
a flood of messages the nexthowever many days.
What's the rest of thatexperience like?
What was the rest of theexperience of being at that
conference 10,000 creativepeople, all kinds of new
announcements, just like ageneral level of buzz?
What was the rest of thatexperience like?
Speaker 1 (20:45):
Ruth, you want to go
ahead and take this one.
Speaker 3 (20:47):
We have a series of
pictures that are quite
ridiculous, but I think on myInstagram story there's actually
that one where it's like I lovethis woman or whatever, because
we're just sitting on her bedand giggling over everything.
I mean, that's kind ofsomething that we do anyway.
When we go to these conferencesin the middle of the night,
(21:07):
after getting done with whateversocial thing we're doing that
day, we tend to get some junkfood and sit up and talk about
all the stupid things we saidand laugh at ourselves.
It kind of helps with notoverthinking how stupid you've
been that day.
Speaker 1 (21:23):
Yeah, we talk each
other down.
We're like no, no, no, you'refine.
You didn't say that Everythingwas cool.
Speaker 2 (21:29):
No one heard this, no
one saw that.
Yeah.
Speaker 3 (21:31):
Yeah, no, that's
totally normal.
Speaker 1 (21:33):
I think that, yeah,
we did the pizza thing and we
considered going out that night,but the whole conference is
just really.
It's the biggest conferenceI've ever been, to 10,000 people
, and it's a different kind ofconference and I wasn't fully
aware of what that meant until Igot there.
You really kind of have to justexperience it.
But I think it's more for thosewho are kind of getting into
(21:58):
motion design or getting intotheir career and they're wanting
to learn as much as possible,and so there's labs where you
can learn, like after effectstricks, all these things in that
moment.
And so I just didn't expectwhat it was.
It was just massive.
By the way, a closing partywhich we have to talk about.
Oh my God, it was the biggestoutdoor party I've ever seen,
(22:23):
and was it?
Run DMC Was the DJ and I'm andlike I ate so much food I almost
got sick.
There's art installationseverywhere.
It was wild and it was.
It was fun.
We had a really good time.
It was.
So thank you, adobe Max.
Let me do it again.
Speaker 2 (22:40):
I think it's so cool
that you, you were able to have
an experience of being able todo something like Camp MoGraph
and speak at that, and thencontrast it to something like
Adobe Max, because it's stillartists, but it's a totally
different, a just differentenergy, different amount of
people, different space, youknow contained inside rooms and
you know like conference hallsversus just being out in nature
(23:00):
and again like people lookingfor a different experience.
You said LA, right.
So I have to hear.
I felt like I was livingvicariously through all this,
like afterwards you get to goand explore LA.
What did you do outside of theconference that you got to enjoy
your first time?
I just selfishly, I want tohear, like, what were your
highlights of being around LA?
Speaker 3 (23:16):
Well, first of all,
you need to come next time so
that we can go with more places,and then you can be our Sherpa.
Take us to all the great places.
Speaker 2 (23:24):
Yes, yes so there's a
lot of tacos and udon and sushi
and whatever else happens afterthat, it's good.
Speaker 3 (23:29):
Well, I think one of
my favorite places now is the
last bookstore, which.
I don't know the story behindit, but it's this new bookstore.
That's humongous and it's stillalmost like an art installation
in and of itself.
It's like a labyrinth of booksand I kind of got lost in there
for I don't know four or fivehours and spent way too much
(23:52):
money, but that was definitelyone of the highlights.
It's also got like some galleryspaces with some kitschy
artists.
I love it.
I will definitely be going backthere.
Speaker 1 (24:04):
We went to the Getty
Museum as well, which I highly
recommend.
We had lunch on the patio andjust got to see like illuminated
manuscripts of every shape andsize and they were so beautiful.
And then we just went down tothe gardens, which are also so
beautiful.
Everything was just like kindof surreal and perfect.
(24:25):
The weather is perfect, peopleare perfect.
Everybody is nice too.
I was really surprised abouthow nice people in LA are.
So, thanks to the people of LA,like literally everyone we
encountered that was working wasthe best service that we've
ever had.
So it was like damn, this placeis amazing, so we'll be back
for sure.
Speaker 2 (24:45):
I tell people who
have never been to LA but have a
lot of preconceptions of whatit could or might be, that no
matter what you've heard aboutLA, it's not true.
And you haven't heard the otherstory, because LA is basically
three to four totally differentcities that happen to all be
sitting next to each other.
Speaker 1 (25:00):
Yeah, and we went to
the last day.
We went to the beach, we wentto Venice Beach, we went to
Santa Monica and kind of walkedthrough there.
And I will say that I agreewith you because you can have
any kind of experience there.
There's potentially dangerousexperiences and potentially
(25:21):
amazing experiences.
You just kind of have to likebe aware of that.
But the beach itself wasincredible.
I grew up in Virginia Beach.
I'm really used to the EastCoast and Ruth is from Maryland,
so you know, going there it waslike the Zorro world in a lot
of ways.
(25:42):
But it was so cool that we justhad, I'm going to say, like one
of the best days ever, liketravel days on that last day
where we could just chill andjust do whatever we wanted to do
.
We actually had a couple oflike client meetings in between
because everybody's out in LAanyway, so it was really great
to just kind of tap into allthat's there while we were there
(26:04):
and also have like a ton of fun.
It was great always.
Speaker 2 (26:07):
So the last thing I
just wanted to ask you about
because you did a great job,just like dropping a little hint
to it, but part of your speechand something that you and I
have had like some really longdiscussions before it ever even
turned into anything and nowit's taken a crazy life of its
own Can you just give us anelevator pitch of what Creative
Codex is and why people shouldbe interested in it?
Speaker 1 (26:27):
So the Creative Codex
?
It was born from thefrustration of having these
terms that are like overlappingterms from one creative industry
to another and now they don'treally make any sense.
There's a lot of frustrationaround that because we need to
be able to communicate quickly.
When we're starting a project,or even through a project,
whether it's with an artist orwhether it's with a client, you
(26:48):
have to know what you're talkingabout, and the Creative Codex
aims to fix that.
It's going to be the goldstandard for not just motion
design terminology but creativeindustry terminology and beyond.
So right now we're workingthrough kind of creating this
dictionary, this like lexicon ofterms that fits within motion
(27:11):
design, but eventually it'sgoing to offer more of an
encyclopedia approach, like ifyou want to do this, then here's
how you do it, and here aresome visual references for what
is storyboard versus an animaticand so on and so on, and
there's a ton of studiosinvolved in the committee, which
is what we're kind of likevoting on things right now, but
(27:32):
at some point very soon,everyone really in the industry
can contribute to this If youhave a term that is not in the
Creative Codex, or if there's aterm in the Creative Codex that
you would like to see modified.
There's going to be a websitewhere you can submit a
modification form or justsubmission form for those terms
and you'll get credit.
You'll have your name listed asa credit so that it's kind of
(27:57):
like your contribution.
I believe this will be a legacyfor those in motion design.
Speaker 2 (28:02):
I love it because
I've always been frustrated that
there's never been a coalesceddemocratic voice that puts a
flag in the sand and says formotion design, here's at least
the base level of knowledge thatwe all accept to be true.
You can modify that and you canchange it, but when I talk to
an artist or a producer and sayanimatic versus previous, it'd
(28:24):
be great to have at least aplace to point to that says
we're all coming from a commonstarting point, because I can't
tell you how many times I tellan artist we're going to assign
you the animatic and tell theproducer the same thing.
Then the producer tells theclient with a different
terminology or differentexpectation.
None of those three areactually aligned to what, as a
creative director, I have in myhead.
Of the way I see it.
(28:44):
It's like there's a bunch ofpeople thinking about this and
it gives you a starting point,but we want you to tell us when
we're wrong and add to thatvoice.
Speaker 1 (28:52):
That's so powerful, I
think.
So Hung Lee approached me.
He's one of the owners of BNand he approached me because he
saw that, something that I saidon LinkedIn.
He was like, hey, we want to dothis, we want to make this real
, because there had been someattempts before but it never
really came to fruition and nowthis is actually happening.
So it's very complicated.
The more that we dive in, Ithink we all realize, okay, now
(29:15):
we got to figure this thing out.
We got to figure this thing out, but eventually it's going to
be a tangible, real, practicalguide to terminology and best
practices, all of those thingsto really help someone reference
if they need a gut check.
We're also reaching out touniversities that specialize in
(29:35):
motion design and they're allvery interested in partnering
with us.
So it's a big deal and it'svery exciting For all the
listeners.
Please get involved once itlaunches.
Speaker 2 (29:45):
We talked about it
and you said motion design has a
marketing problem Because it is, in my mind, the umbrella over
a lot of creative industries andborrows and morphs things from
feature animation and VFX andsound design and writing and
filmmaking and photography.
It is very easy to get confusedand very easy to get lost in
the shuffle of what is motiondesign.
(30:05):
I think this is a great firststep towards the industry taking
on its own shoulders of likethis is who we are and how we
like to talk about ourselves.
It's not locked in but at leastgives a common kind of
understanding.
I think it's a huge missionthat I think a lot of people
have never been able to put aname to that.
It's amazing that now we dohave one, we can say oh, check
the codex, go over there, talkto these people to kind of get
(30:26):
started.
Speaker 1 (30:27):
And I think, just to
put an exclamation point on what
you just said, it's a startingpoint for even bigger
initiatives that could involveeveryone in this industry and
how no one's ever done anythinglike that to where everyone is
included and involved and valued.
And so you know, even if thatmeans you know we have certain
(30:50):
standards that we really want topush out into the world for
employment or whatever, you know, these are conversations that
can happen now that we'vecreated a community, and so we
can kind of listen in and saywhat's important to us right now
, what do we want to achieve?
Ok, let's do that together.
So it's very exciting and I'mso grateful to be a part of it.
Speaker 2 (31:12):
And we're so grateful
that Amanda and Ruth of Cream
Studios joined us on the showtoday, because, while they're
really great at finding the funand getting work done, they also
found a way to get up on stageand talk to hundreds of complete
strangers about the industry,their difficulties and their
successes, and that's reallywhat the show is about as well.
You know, I think, that there'sa handful of studios out there
(31:33):
alongside Cream the endNewfangled Studios that really,
besides just working onbeautiful things for amazing
clients, they also find time tofocus on the humanity of this
industry.
There's a growing need for abigger sense of community and
transparency, and between thingslike getting on stage or the
creative codex or doing openoffice hours, I really love that
(31:56):
Cream Studios puts the peoplein this business first, and
those people are you, which iswhy I'm so glad we're having
this conversation.
So until next show, seize theplay.