Self Maid

Episode 100 of Self Maid is a very special one for me.

Before any of the businesses, before the growth, before the success — Mal Emery was my first mentor in business. Before he retired from coaching, I was fortunate enough to be one of his last coaching students, and the lessons he shared with me early on shaped the way I think about leadership, business, and life to this day.

Sitting down to interview Mal now feels like a true full...

In this episode, I kick things off with some excitement about next week’s milestone Episode 100 featuring one of Australia’s sharpest business minds, Mal Emery. Then we dive into a mindset shift that every entrepreneur needs to hear: your circle is either pulling you forward or holding you back.

In a world full of distraction, indulgence, and average standards, proximity has never mattered more. The people you surround yourself with...

It's been a minute... but I'm back! Did you miss me? Probs not. Anyway, let's have a quick catch-up because a lot has happened. We won 6 awards at the  business awards including Business of the Year, I went to the TikTok awards, and I've been busy creating new and improved systems in my business.

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In this episode, I talk about proactive marketing — not sitting around waiting for leads, but building systems that bring them to you over time.

I break down two long-term plays that every business owner should be thinking about: the Dream 100 strategy and building your newsletter and waitlist. They’re separate ideas, but they work beautifully together.

The Dream 100 is all about identifying your ideal clients, referral partners, and...

 In this episode, I’m breaking down why people don’t actually buy your cleaning. They buy you. I’ll show you how to become the “attractive character” in your business so clients are drawn to your confidence, energy, and story before you even talk price. We’ll talk about how to show up with charisma, authenticity, and leadership, and how that can make your business magnetic. I’ll also explain how the Hero’s Journey applies to every ...

In this episode, I talk about one of the most important concepts in business and in life; digging your well before you’re thirsty.

Too many business owners wait until they’re desperate for work before they start networking or building relationships. I’ve learned that the real game is played long before that. It’s about pouring goodwill into people. Real estate agents, NDIS coordinators, construction companies, medical centres, strat...

 In this episode I share how I made $93,000 in just one week from cold calling. My new receptionist picked up the phone, made 50 calls a day, and booked appointments that turned straight into revenue. I break down exactly how we did it, what worked, and how you can apply the same strategy in your own cleaning business. If you’ve been struggling to get consistent leads or want to see fast results, this is the episode for you. 

Follow...

 Your business has a pulse—and it’s your clients who keep it beating. In this episode of Self Maid, We dive into why surveying your clients and following up consistently is the lifeline of a successful cleaning business. Discover why it’s always cheaper to keep a client than to chase a new one, how to ask the right questions to uncover hidden issues, and the simple follow-up habits that turn one-time customers into long-term advoca...

In this episode of Self Maid, I dive into one of my favourite proverbs: “He who asks is a fool for five minutes, but he who does not ask remains a fool forever.” We’ll talk about why so many of us are afraid to look silly, how embarrassment is really the price of growth, and why asking “stupid” questions is often the smartest move you can make. I’ll share stories from my own business journey where humbling myself and asking for hel...

When I first hit $20k a month in my cleaning business, I thought I’d made it. A single gym contract worth $6,000 a month got me there — but then, without notice, they cancelled. Overnight, I had to let two staff go and my revenue dropped back down to $13k. That’s when I learned the hard way that relying on one big client can break your business.

In this episode, I share why you should never let a single client carry too much weight,...

I used to think I couldn’t take time off until my business was “ready.” The problem is, it’s never really ready — unless you give yourself a reason to make it happen.

In this episode, I talk about why booking a holiday in advance can actually be one of the best business decisions you’ll ever make. When there’s a fixed date on the calendar, Parkinson’s Law kicks in — work expands to fill the time you give it. Suddenly, you’re forced ...

In this episode, I dive into one of the biggest lessons I’ve learned in running a cleaning business: success doesn’t come from doing more, it comes from doing less, better.

I’ll talk about simplifying your services, streamlining the booking process, and making your customer journey easy and stress-free. I’ll also share how cutting down the noise in your systems not only improves quality but actually makes it easier to scale.

If you’v...

Feeling like your days run you instead of the other way around? In this episode of Self Maid, I break down how cleaning business owners can use time blocking to take control of their schedules, boost productivity, and create more space for growth. You’ll learn how to structure your week for maximum impact, protect your most important tasks from distractions, and still leave room for life outside of work. Plus, I share real-world ti...

In this episode of Self Maid, I share my raw, unfiltered experience of setting up an offshore virtual call centre, something I know absolutely nothing about. It takes me right back to my early days in business, when every problem felt bigger than me and every decision was a step into the unknown.

Six years in, running a multi-location cleaning business, you’d think I’d have it all figured out. But the truth is, there are still chall...

 Right now it feels chaotic, uncertain, and maybe even overwhelming, but one day, you’ll look back on this moment as the “good old days.” In this episode, I break down the highlight bias; why the past always feels better than it really was, and how to shift your mindset when today feels like a mess. If you’re in the thick of growing your business, this is your reminder: you’re not off track, you’re just in the part of the story you...

 In this episode of Self Maid, we're talking about why being your own biggest fan isn’t just mindset fluff, it’s a real growth strategy. If you're not hyped about your business, why would anyone else be? I’ll break down how to confidently talk about what you do, create momentum through energy and storytelling, and build a brand people want to be part of. Whether you're running a cleaning business, selling a service, ...

In this episode, we unpack how to choose the right business coach, not just the one shouting the loudest online. I’ll walk you through the importance of value alignment, personal connection, and setting clear goals before you invest in any mentorship. Because here’s the truth: if you don’t know what you want, you’ll end up attracted to whoever’s best at selling it. We’ll talk about why coaches can’t give you answers to questions yo...