Self Maid

In this episode, we unpack how to choose the right business coach, not just the one shouting the loudest online. I’ll walk you through the importance of value alignment, personal connection, and setting clear goals before you invest in any mentorship. Because here’s the truth: if you don’t know what you want, you’ll end up attracted to whoever’s best at selling it. We’ll talk about why coaches can’t give you answers to questions yo...

 I recently hopped on a plane from Perth all the way to Brisbane for an intensive four-day certification course in Applied Microbial Remediation through the IICRC. Guided by the S500 and S520 professional standards, I dove deep into the science of mould, water damage, and microbial growth, learning how to properly remediate issues most homeowners don’t even realise exist. In this episode, I break down what I learned, debunk common ...

In this episode, I dive into one of the biggest silent killers of cleaning businesses: cash flow problems. You’re paying your team every week, but your clients are taking 60 to 90 days to pay you. That gap? It can crush your growth if you don’t have a plan.

I break down the real numbers behind this cash flow squeeze and share three powerful ways to fix it — including how to use overdrafts, invoice financing, and even my credit card ...

In this episode of Self Maid, I dive into one of the most underrated but insanely effective ways to grow your residential cleaning business: door knocking. Yep; just you, some flyers, and the courage to show up.

I break down why this strategy works so well in male-dominated niches like pressure washing and window cleaning, and why most residential cleaners are leaving money on the table by ignoring it. We’ll explore some of the mind...

In this episode, I break down how to turn your clients into loyal, selfless salespeople, without begging for referrals or bribing them with lame discounts.

We’re talking about building a referral system based on reciprocity—where both the referrer and the referred person benefit. It’s simple, smart, and it works because it taps into how people actually behave.

I also share one of my favourite stories; how George Clooney gave $1 milli...

 The last few weeks have been tough. We've lost key team members, taken a hit to our revenue, and had to face some hard truths about the business. In this episode, I’m opening up about what’s been happening behind the scenes; what went wrong, how we're responding, and what I’ve learned through it all. If you’re going through a rough patch in your business, this one’s for you. It’s not all wins and highlight reels, this is...

In this special episode, I’m pulling back the curtain and sharing my full story, from humble beginnings to building one of WA’s most recognised cleaning businesses. You’ll hear the raw, unfiltered truth about the early struggles, the breakthroughs, the turning points, and the lessons that shaped both me and the business.

Follow Jason Shipway on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok li...

75 episodes in - what a milestone! Thanks for riding with me.

In this solo episode, we’re diving into one of the most underrated business growth strategies: simplification. Inspired by a Valentine’s Day gift stall I saw that sold pre-packaged, handwritten-card-ready gifts (genius, right?), we explore how making things easier for your clients can make your business explode.

From streamlining booking and payment, to packaging your serv...

In this episode of Self Maid, we answer four critical listener questions that highlight the most common, and most pivotal challenges cleaning business owners face when scaling. From raising prices and adding GST without losing clients, to hiring staff before demand is fully there, and stepping back from cleaning when clients only want you.

Whether you're a solo operator preparing to grow or already managing a team, this episode...

If you've ever dropped your price to "keep the client happy" or agreed to a service you don’t offer just to avoid an awkward conversation, this episode is for you. In this one, we’re talking about the power of saying no, setting boundaries, and why being uncomfortable in the short term leads to long-term strength in your business. Stop training clients to walk all over you. Start building a business that respects you...

In this episode of Self Maid, I break down how a simple TikTok landed me a spot on The Morning Show with Larry and Kylie.

I take you behind the scenes of flying to Sydney, walking into the Channel 7 studios, and what it was like sitting on national TV. But more importantly, I dive into how it happened — through consistent organic content, finding my voice online, and leaning into my own style on TikTok.

If you’ve ever doubted whether...

In this episode of Self Maid, I sit down with Jim Penman — the man behind the beard and the $500 million Jim’s Group empire. What started with just $24 and a lawnmower has become Australia’s most recognisable franchise network, spanning everything from mowing to dog washing to bookkeeping.

We dive into how Jim built it, why he still personally handles customer complaints, and what he believes every small business owner mus...

What’s it like to chat 1-on-1 with the man behind one of Australia’s most iconic brands?
In this solo episode, I reflect on my conversation with Jim Penman—the founder of Jim’s Group, a half-a-billion-dollar empire with over 5,000 franchises worldwide. From servant leadership to fierce franchisee loyalty, Jim dropped so many gems that it deserves its own pre-episode.
I’ll share some of the biggest takeaways, what surprise...

In this episode, I talk about the power of documenting your journey. Whether it’s through journaling, voice notes, or video. Not for likes or followers, but for you. When imposter syndrome hits or you feel stuck, these raw moments can remind you just how far you’ve come. Your journey deserves to be recorded, even if no one else sees it—because one day, you’ll need that proof. 

Follow Jason Shipway on social media to stay up to date....

In this episode of Self Maid, Jason breaks down the real reason most businesses fail — and it’s not the economy, competition, or bad marketing. It’s financial blindness. From Uber Eats on Afterpay to pawn shops loaning against handbags, we’re living in a time where people will do anything but learn how money actually works.

Jason brings it back to the cleaning industry and explains why knowing your numbers isn’t optional — it’s surv...

In this special Q&A episode, we’re coming to you straight from Sydney Harbour, with the iconic Harbour Bridge as our backdrop. I sat down with Scott and Gabby from Kings Cleaning Co to answer real questions about the cleaning industry and share insights from the businesses we run.

We cover everything from growing a team, handling client challenges, scaling a cleaning business, and what it’s really like behind the scenes. Whether...

In this episode of Self Maid, I’m joined by Scott and Gabby from Kings Cleaning Co for a laid-back but powerful convo about all things business growth and what it takes to scale in the cleaning industry. We talk about the water restoration course we’re doing in Sydney, how they’re using TikTok to grow their brand, lessons learned from hiring staff, and so much more. Whether you’re just starting out or looking to level up, this epis...