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April 29, 2025 49 mins

When we started Self Storage Income, there were just two of us. We were quickly burning through tens of thousands of dollars a month, giving out as much free information as possible to anyone investing or looking to invest in self storage. And today, we’ve upgraded…now it’s costing us hundreds of thousands to keep this podcast and platform going. So… why keep doing it? In this episode, we’re sharing the entire backstory of Self Storage Income.

But we’ve also got a very special guest: George Mortimer, the brains behind Self Storage Income and AJ’s first hire to run the entire operation! AJ, Connor, and George are sharing how Self Storage Income started, why we give so much information away for free, how the podcast grew so rapidly (thank you for listening), and how making your competitors better ends up helping you.

If you’re a long-time listener of the podcast, we want to thank you for helping us build the self storage industry that we’re proud of today! If you love the show, please give us a review on your favorite podcast platform so we can reach more self storage investors and operators!

 

What you’ll learn in today’s show:

  • Why (and how) Self Storage Income started and why we share industry-leading information for free
  • The real reason we’re happy to break even on giving away education for self storage investors 
  • New self storage services we’re providing that will upgrade your facility and portfolio 
  • Why having competent competitors will actually make YOU richer in the long run
  • Our secret weapon behind Self Storage Income and the brains running the operation

Growing Wealth in Self-Storage 2.0   https://www.selfstorageincome.com/book 

The Inner Circle  https://www.selfstorageincome.com/inner-circle 

Get our FREE self storage starter pack to learn how to analyze, underwrite, and operate your next storage investment: https://www.selfstorageincome.com/start-podcast 

📌 Make self storage management easier than EVER with our podcast sponsor Tenant Inc. - https://www.tenantinc.com/

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