What do you get when you combine a data-driven investor, an overloaded entrepreneur, and the future of self-storage? A revolution.
Scott Meyers sits down with Noah Starr, CEO of Tract IQ, to unpack his wild journey—from quitting his corporate job, to acquiring his first facility all in the same week—and how those life-altering decisions set him on a path to transform the self-storage industry through data.
Noah explains how pain points in the underwriting process led him to acquire and rebuild Tract IQ, a powerful data platform that's reshaping how investors analyze deals and mitigate risk.
Scott and Noah dive into transparency, rent control legislation, investor pitfalls, and why the next phase of the industry belongs to those who understand—and act on—the data.
WHAT TO LISTEN FOR
2:07 The Wildest Week: Job Quit, Engagement, House & First Facility
3:09 From Investor to Tech CEO: The Birth of Tract IQ
8:13 The Power Shift to Third-Party Management
13:21 The Data Doesn't Lie: Rent Trends & Transaction Lows
14:38 California’s Rent Control & the Rise of Transparency
22:21 Hedge Funds, Overbuilding, and Overconfidence
31:02 If Noah Were Investing Again: What He’d Do Differently
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NOAH STARR, Co-Founder, Chief Executive Officer of Tract IQ
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