Episode 87: What’s In A Name?

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We’ve got some great eBay updates for sellers this week, straight from eBay! Our main discussion focuses on branding and the choices involved in developing components of your brand (like your store name, for example). In fact, one of us recently made a pretty big branding change in our own personal store - and it trickles into social media and other areas, too! Can you guess who?

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Episode Transcript

SPEAKER_05 (00:00):
Hey everybody, welcome back to the Stellar Club
Podcast.
This is episode 87.
Let's drop that beat.
Hey guys, how's it going?

SPEAKER_01 (00:16):
Good, good.
It's summer still,unfortunately.

SPEAKER_05 (00:19):
It's feeling the uh the Texas heat has made its way
to Southern Illinois.

SPEAKER_01 (00:26):
It's unfortunate because of these sales.
Oh.

SPEAKER_03 (00:30):
Oh, not because of the temperatures in it.
Yeah, okay.
It's it's hot.
We're not going the weather outthis week.
Besides our store.

SPEAKER_01 (00:37):
Yeah, exactly.

SPEAKER_05 (00:40):
How many zero sales days have you guys had in July?

SPEAKER_01 (00:45):
Yeah, let me let me do my research.
Let me see where I'm at rightnow.
I can tell you that July hasbeen better than June.
The last week of June.

SPEAKER_05 (00:52):
Oh, mine's been worse.
Definitely worse.

SPEAKER_01 (00:56):
Okay, let's get some let's get some updates.

SPEAKER_03 (00:59):
How are we doing this month compared to last
month?

SPEAKER_01 (01:02):
Um we're only like what 10 days in.

SPEAKER_03 (01:06):
10 days in, right, right.
So uh based on data, if you goto everybody's listening, if you
go to your uh seller hub, youclick sales, and you drop down
to this month compared to thesame period last month.
So is June July starting offbetter than June?
Um I got the data in front of myface.

(01:27):
I am down seven percent comparedto the only seven?
Oh my god.
Only seven, maybe because lastuh the start of June was just
really bad.

SPEAKER_05 (01:40):
Yeah, possibly.
I do remember that.
I mean it was.

SPEAKER_02 (01:43):
What about you, Glenn?

SPEAKER_01 (01:45):
We're down thirty-nine point eight percent.

SPEAKER_05 (01:49):
Oh my god.

SPEAKER_01 (01:51):
This is brutal.
I had a zero sales day, which isJune 26th, which I told you
guys.
Today's been a zero sales day.
Oh, uh, one of these days.

SPEAKER_05 (02:01):
Day's not over bad days not over.

SPEAKER_01 (02:03):
July 3rd, one sale for$35.

SPEAKER_03 (02:10):
And that sounds like a sale that you just wanted to
get rid of.

unknown (02:13):
Yeah.

SPEAKER_01 (02:14):
Exactly.

SPEAKER_05 (02:15):
What was your exact percentage?

SPEAKER_01 (02:17):
39.8%.

SPEAKER_05 (02:20):
I'm beating you by 0.2%, 39.6% down.

SPEAKER_03 (02:25):
Oh yeah, from June.
But are you guys sure you're areyou guys sure that your stores
didn't go on vacation?

SPEAKER_05 (02:32):
I actually was out of town for some of that time,
but I didn't put my store ontime away.
It just was slow anyway.
So that's kind of interesting.
I have to say though, I've beenreally grateful for the much
higher average ASP because eventhose days, I actually just
looked, I literally only had onezero sales day, and I thought I
had had four, but that's becauseI had a zero sales day followed

(02:55):
by a one sale day, followed by aone sale day, followed by a
two-sale day.
Yeah, so it felt like zero.
But anyway, single digit is evenwhen you know, one of those
days, like the one thing thatsold was still over a hundred
dollars.
So I was happy with that.
That's a good redemptive onesale.
Um, it's not enough to if thatwas all the time, but it's a
little bit of a saving grace tohave higher ASP.

SPEAKER_03 (03:18):
And and also I think too, um that there are a lot of
websites this month, I would saythe last 30 days, that have been
running crazy sales.
Yeah, I've noticed that too.
Like Glenn, Fanatics Jersey.
Were you scared of that?

SPEAKER_01 (03:38):
That uh Dick Sporting Goods as well.
There's like different sitesthat are just calling$29 for a
jersey.
What?

SPEAKER_03 (03:47):
Yeah, and they're like$150 retail, right?
Yeah, like like ooh.

SPEAKER_01 (03:52):
There was a lot of past season stuff.
But they're yeah, they're goingheavy on the sales right now.
Yeah, and a lot of other sitestoo are.

SPEAKER_03 (04:01):
Yeah, like sneaker, shoe, shoe website, 40% off.
Um, it was funny, somebody justsent me a link today.
Um, the Vomeros got down to 50bucks.
What$160 retail shoes?
Oh my gosh, that's ridiculous.
That's below distributor cost.

SPEAKER_01 (04:21):
Thanks.

SPEAKER_03 (04:22):
That's cheap.

SPEAKER_01 (04:23):
That's really just getting it out out there, just
getting it out.

SPEAKER_03 (04:25):
Yeah, yeah.
And then, you know, like, andthen I'm thinking, like, I have
Vomeros, I'm selling for 70 to80 bucks.
So obviously they're not gonnabuy from me.
Yeah, you know, like they'regonna buy from that website.

SPEAKER_01 (04:36):
Man, you gotta stay even more patient on some of
this stuff, which yeah, yeah.

SPEAKER_03 (04:48):
Crazy enough, the last two to three weeks, I've
sold backpacks already.

SPEAKER_05 (04:55):
Yeah.

SPEAKER_03 (04:55):
So are these people like trying to get out of here?

SPEAKER_05 (04:59):
What's wrong with these people?
I know.
I feel like school used to belike, you know, last minute ends
in May, starts in September, andnow it's like it's June and it's
August, and it's just allclosing in.

SPEAKER_03 (05:12):
Yeah.

SPEAKER_05 (05:12):
I don't like it.
It doesn't feel like a nice longsummer.

SPEAKER_03 (05:16):
I think that's uh that's a good start of our I
mean, not a good start, that's agood update for our summer.
Um sales are on vacation.

SPEAKER_05 (05:26):
True.
But you know, we're we are gonnatalk about some things today
that are great things to focuson while your sales are slow.
Because even for those of us whodon't admit that the summer
slowdown is real, um, you know,on a day-to-day basis, you might
just be having a slow day in aweird sequence that always
happens over the summer.
But anyway, if that's you andthat's happening and your sales

(05:47):
are slow, yeah, there's realvalue in focusing on some other
specific things that willactually it's coincidence, you
know, coincidentally slow duringsummer.

SPEAKER_03 (05:57):
Yeah, yeah.

SPEAKER_05 (05:58):
Um, if you're coming to eBay open in person, please
come talk Ken out of hisdelusions while you're there.

SPEAKER_03 (06:04):
Yeah, yeah, yeah, yeah.
And uh, maybe like share some uhsome dessert over a podcast or
something like that.
I love that idea.

SPEAKER_05 (06:11):
Although the chewing noises would be really awful for
a podcast.

SPEAKER_03 (06:15):
Oh, that could be ASMR, you know what I'm saying?

SPEAKER_05 (06:17):
I guess I guess some people like that.
Yeah.

SPEAKER_03 (06:20):
Yeah.

SPEAKER_05 (06:21):
If you like it, that's all that matters because
you're gonna edit it.
So that's true.
Um do you like chewing sounds?
No, no, I don't either.

SPEAKER_03 (06:30):
There's no AI editing tool for that yet.

SPEAKER_05 (06:32):
Oh my gosh.

SPEAKER_03 (06:33):
Not yet.
Not yet, not yet.
Um so and so Anna, um, talkingabout updates, um, let's go over
some, you know, some eBay scoopsthat we can share to everybody.
Maybe some updates or some newfeatures.
Maybe we have them.

SPEAKER_05 (06:50):
I've got some really fun updates.
Um, this is all directly fromeBay.
This is kind of the newest, uh,newest news uh for sellers that
we would just like to highlighta few things about because I
also think it's reallyheartening that even in perhaps
slower sales times, like eBay isstill doing a lot of stuff too.
They're still rolling new thingsout and announcing things and

(07:10):
working on things.
So, of course, we like to shareall of that with you guys.
Um, for me, it's my onlyplatform, so I'm always looking
out for these kind of things.
But I want to start with alittle bit of a a little bit of
a challenge for you guys.

SPEAKER_01 (07:23):
Oh no.

SPEAKER_05 (07:24):
So you have to tell me, I'm gonna make a statement
and you tell me if it's a mythor a fact.

SPEAKER_00 (07:29):
Okay.

SPEAKER_05 (07:30):
Okay.
I'll give you a softball first,ready?
Myth or fact, recommended itemspecifics don't impact your
search results.

SPEAKER_01 (07:40):
Over time, over time.

SPEAKER_05 (07:41):
Recommended item specifics.
Item specifics, right?
Structured data.
Don't impact your searchresults.

SPEAKER_03 (07:52):
My answer is You said this is a softball.
False, false, false.
I thought it was.

SPEAKER_05 (07:57):
So you're saying your choices are myth or fact?

SPEAKER_03 (08:01):
Oh.
It's a myth.
Myth.

SPEAKER_04 (08:05):
It's a myth.

SPEAKER_05 (08:06):
It's a myth.
In fact, your items will notappear in a search that is
filtered by a buyer unless youhave included those item
specifics that are recommended.

SPEAKER_03 (08:16):
You have to, you have to.

SPEAKER_05 (08:18):
Yeah.
Which is why obviously we youhave to fill out the required
ones, but that's why thoserecommended ones are rendered.

SPEAKER_03 (08:25):
Just helps you more.

SPEAKER_05 (08:26):
Yeah, because it's something that buyers frequently
filter by.

SPEAKER_03 (08:29):
So and there is actually a figure, a number,
right?
There's a number right next tothe recommended uh item
specifics that this is this arehow many times it's been
searched.
I don't know the duration.
I wonder, I wonder that could bea good um question.
Like, you know, like let's sayUK size, right?

(08:50):
And it says 150,000 querysearch, right?
Yeah.
I wonder if that's the last 30days or last 30 days.

SPEAKER_05 (09:00):
I would assume it's 30, just because that's kind of
the standard.
Standard?

SPEAKER_03 (09:04):
Yeah, that's yeah.
That but that's the kind ofthing.

SPEAKER_05 (09:07):
We could probably find out.
We should have.

SPEAKER_03 (09:08):
Yeah, that's kind of like a rule of thumb.
Anything over like 50,000, youhave to.
You know, because I mean I meananything that somebody searches,
you have to, or it's bestpractice to do that.

SPEAKER_05 (09:20):
Yeah, I mean, it's really helpful to know if it's
gonna be worth your time to fillout that or not, right?
So that's interesting.
Okay, uh Glenn, maybe this onewill be a softball.

SPEAKER_04 (09:30):
Okay, okay, okay.

SPEAKER_05 (09:31):
I don't know.
Maybe there's no softballs.
Okay, we'll we'll tee it up foryou here.
Okay.
Um, myth or fact, generic itemspecifics, restrict your search.

SPEAKER_01 (09:45):
Ken's like, hmm.

SPEAKER_03 (09:48):
Man, I feel like I'm one who wants to be a
millionaire.
I know.

SPEAKER_05 (09:52):
Can I get any money to give you guys?
Sorry.

SPEAKER_01 (09:54):
Can I get A, B, C, or D?
Little answer choices.
There's only two.

SPEAKER_05 (09:59):
A fact, B fact, C myth, D myth.

SPEAKER_01 (10:04):
Uh we're going myth.

SPEAKER_05 (10:07):
That's actually a fact.
Oh my gosh.
But I it's a little bit trickybecause we're gonna do this.
The whole premise.
The whole premise of this isthat generic item specifics are
not as helpful, right?
They're too generic, right?
It's not as helpful as adetailed one.

SPEAKER_03 (10:26):
Yeah, it's not item specific, it's called item
generic.

SPEAKER_05 (10:29):
Right, item generics, exactly.
So if you have accurate,detailed item specifics, that
improves your chances ofmatching buyer searches.
And um, I've also heard uhmultiple other resellers that I
know that I look up to say,don't make up your own item
specific if it's not if it's notin the drop-down menu.
Just don't make it up, justleave it out.

SPEAKER_03 (10:51):
Because then nobody's gonna search for that
exact kind of like colors,right?
If it's light brown and thenbrown's available or khaki,
click one of those and don'tcreate a light brown or mauve.

SPEAKER_05 (11:04):
Because then someone would have to specifically say
light brown, yeah.
It won't get linked into thoseothers.

SPEAKER_03 (11:10):
Yeah, yeah.

SPEAKER_05 (11:10):
Right.
So, okay.

SPEAKER_03 (11:12):
Don't be too technical.
It's it's it's dark red, no,it's red.
It's maroon, it's crimson.

SPEAKER_05 (11:18):
Yeah, and sometimes below.

SPEAKER_03 (11:20):
And and would you guys agree that if you really
want to, you can put that in theitem description.

SPEAKER_05 (11:27):
Yeah, you can.
Right?
If you want to be more specific.

SPEAKER_03 (11:29):
Yeah, because Nike's like notorious for that.
Like they do Nike black, red, uhblack, white, crimson.
And then you look at the shoe,like, yeah, it is black, white,
red.
And you know what I'm saying?
Like on item specifics, there'sno crimson option, but if you
want to be technical, um, put iton the item description.
Or your photos would show itthat you know, Nike called it

(11:51):
crimson, but it's right.

SPEAKER_05 (11:52):
Right, right, right, right.
Yeah, yeah, true.
That's that's a good point.
Brands love to have their ownspecial color names.

SPEAKER_03 (11:58):
Yeah, like their white slate.
Oh, this is light gray.

SPEAKER_05 (12:03):
Right.
What's the one I'm thinking of?
Oh, it's like photon dust.
Yeah.
If you hear the the word photondust, do you even know what
color that is?

SPEAKER_03 (12:12):
No, nobody knows.
Is that a color?

SPEAKER_05 (12:14):
Yeah, right.
Okay, last one.
I'll try to make this one eveneasier.
We'll see.
Okay, myth or fact.
It's all about item specificsstill.

SPEAKER_03 (12:23):
So we're terrible at this.
I know.

SPEAKER_05 (12:28):
Okay, myth or fact, updating item specifics on
existing listings is completelyunnecessary and should never be
done.

SPEAKER_01 (12:40):
Well, I would say a myth.
I mean, to never be done.

SPEAKER_05 (12:43):
You got it!

SPEAKER_01 (12:44):
Oh, you see, we're on fire.

SPEAKER_05 (12:47):
You're on fire.
Good job.
Yes, exactly.
So obviously your core itemspecifics may stay the same and
stable over time, but if you'reable to regularly update missing
details, especially whencategories change or get more
specific, sometimes there's newspecifics available in the
listings that you wouldn't evenknow.

(13:08):
Um, so you know, I always tuneout that notification that's
like, add these recommended itemspecifics.
But it's sometimes it's good totake a look through those and
just see, like, especially ifthere's been category changes,
right?
Because then you might really bemissing out on search results
because you didn't because thoseitem specifics maybe didn't
exist when you first created thelisting.

(13:28):
So definitely worth lookinginto.
Great job, Glenn.
You nailed it right now.

SPEAKER_01 (13:32):
Oh nice.
Thank you, thank you.

SPEAKER_05 (13:34):
So um, for more fun uh myth busting and stuff like
that, please do follow eBay forsellers on Instagram.
eBay is of course one of ourillustrious sponsors for this
podcast, but eBay for Sellersloves to do um content like that
on their Instagram.
So if you like that kind ofstuff and you want all the
inside information and all thelike clarification, really, and

(13:54):
you know, you're just hearingstraight from them, like they're
such a great follow.
So check that out.
Okay, um, another couple thingsto share with you guys.
So there is a generative AIvideo tool.
Have you guys tried this?

SPEAKER_03 (14:06):
No, I've heard about it.

SPEAKER_05 (14:08):
I've heard about it too, and I haven't tried it yet
either.
So that means we probably needto try it.

SPEAKER_03 (14:12):
Uh can I can I commend like um make a Filipino
wear this?
I don't know.

SPEAKER_05 (14:21):
There are there are commendable prompt templates.
Well, there's templates.
It's like AI generated templatesso to help you with video
content for social media.

SPEAKER_03 (14:32):
Yeah, yeah, I've heard about it.
I think that's cool.

SPEAKER_05 (14:35):
So I want to try it.
I'm not really sure.

SPEAKER_03 (14:37):
Yeah, for I think that's good to do during summer
when you guys are not busypacking orders.
Right.
Tinker with the new tinker withthe new tools.

SPEAKER_04 (14:47):
Yeah.

SPEAKER_05 (14:48):
Also, a couple super cool um updates about just eBay.
eBay in the area of impact, theyhave achieved 100% renewable
energy across all theiroperations, which I think is so
cool.
Pretty remarkable for a hugecompany.
Like that's amazing.

SPEAKER_03 (15:04):
That means they're recycling, that means they're
they're emitting clean air orthey're planting trees to offset
their carbon.

SPEAKER_05 (15:11):
Offsetting their carbon footprint.
Yeah.
They're doing, I mean, there'sall kinds of initiatives that go
towards that.
Um, another really cool thing,you guys have heard us talk
about the up and running grants,but they there are other
entrepreneurship uh programs andinitiatives that eBay does, and
they have um they've alreadyspent 18 million um on grants

(15:32):
for those entrepreneur programs.

SPEAKER_03 (15:33):
They did uh re the re-commerce kind of thing for if
your business is sustainable orsomething like that, right?
You could have been awarded agrant and stuff like that.
I looked into it a little bit,but that was it is cool.

SPEAKER_05 (15:45):
It was like circular, you know, circular
economy.
Oh circular economy.
That's what it was.
Wasn't it specifically fashion?
I think.

SPEAKER_03 (15:51):
Yeah, it was specifically fashion.
Yeah.

SPEAKER_05 (15:53):
Yeah.
So now they they've got therenewable energy on lock, but
they now want to get to net zeroemissions by 2045.
So that's kind of what they'reworking towards.

SPEAKER_03 (16:02):
And one more one more quick shout-out.

SPEAKER_05 (16:06):
Yeah, right, right.
Yeah.
One more quick shout out um toeBay for charity since 2021.
So the last four yearsbasically, eBay for charity has
raised$662 million for charitiesover that amount.
Wow.
And that's something that wehaven't talked about too much on
the podcast, but eBay forcharity is so cool.

(16:26):
And if you have never heard ofit and you don't know like how
to engage with it as a seller ora buyer, reach out to us.
I mean, I'll just tell you realquick, as a seller, what I do is
I select some of my listings tocontribute a donation to a
charity of my choice whenever itsells.
And it's like seamless.
You never like have to, youknow, pay an invoice or

(16:47):
anything.
It just gotten better over time,too.

SPEAKER_03 (16:50):
It's gotten better over time because before you had
to pay an invoice at the end ofthe uh month, right?
Now it's automatic now.
It's like a promoted listing.

SPEAKER_05 (16:59):
Right.
It's super seamless.
You also don't have to pay anyseller fees on the portion that
you donate, and you get a littlebit of a search results
advantage because a lot ofpeople filter by charity
supporting um listings and itand you do it on the listing
level.
So like you don't have to putevery single thing in your store
as a charity supporting listing.
I think the minimum you cancontribute is like 10%.

(17:21):
But anyway, it's super cool.
Like it is keeping so manycharities um going, you know, in
absence of other funding,especially as of late.
So it's really a really coolprogram.
So if you haven't ever lookedinto it, check it out.

SPEAKER_03 (17:34):
So uh we'll link it down below.
It's charity.ebay.com.

SPEAKER_05 (17:37):
Yeah.
So okay, that is all.
I have a finally a friendlyreminderslash warning.
Apparently, people have beendoing this.
Tell me if you guys do this.
What the the reminder here fromeBay is that sellers should not
drop off FedEx or UPS packagesto UPS to USPS.

SPEAKER_03 (17:55):
Oh.

SPEAKER_05 (17:55):
So because when you do that, USPS just kind of like
seizes it and they just keep it.
And you're responsible forrefunding the buyer because you
took it to the wrong carrier andthey are just gonna like get rid
of it.
They're not gonna come hunt youdown and give it back.

SPEAKER_03 (18:12):
That that is the beauty of building a
relationship with your localpost office because we've
accidentally done it and theyknow the tape that we use and
they gave it to us the next day.
But yes, that hurts.

SPEAKER_05 (18:26):
And now it's like fair warning like you are fully
responsible for that.
Do not do it on purpose or onthat.
Yeah, right.
I I did that one time since I'velived in this house where and I
so I have a different carrierthan I used to have, but um, I
had two of the like eBay totesfull of packages.
No, I just set the wrong one onthe porch.

(18:47):
So she wrote me a note and she'slike, I can't take any of these.
And I was like, oh my gosh, I'mat least set the wrong one up.

SPEAKER_03 (18:53):
She didn't take it.
No, no, she can't scan it.
Oh, that's true, that's true.

SPEAKER_05 (18:59):
Yeah, but if you're dropping it off a big batch of
the post office or whatever,just make sure that they're
going to the right place.
Um another shipping-relatedthing, which is really cool, I
think, because it's more clear,is that now the definition of an
item being shipped is thecarrier scan, not the label
creation.
So you will no longer get thenotification that your item is

(19:21):
shipped just when the label iscreated.

SPEAKER_03 (19:22):
Correct, correct.
I have I have been a part of a afocus group with that one.
And that's kind of annoying thatyou as a buyer, right?
Like me buying, when somebodyprints it that night and you
said item has been shipped, andknowing that the post office is
close, right?
There's no carriers receivingit, and now it just makes me

(19:45):
anxious that did they drop itoff yet?
Did they drop it off yet?
Right, drop it off yet, right?
Yeah.
Yeah.
And then and then also do forus, like especially on a
weekend, right?
On a weekend sale, and thenyou're printing stuff on Friday,
and your expected drop off isnot till Monday.
Right?
But people are gonna bug youduring Saturday and Sunday.
Did you drop it off yet?

(20:06):
So I think that's cool.
So that is uh that is a goodthing about that.

SPEAKER_05 (20:11):
Yeah.
I know.
I think that is um really justmore clear overall.
Uh another couple of fun updatesis that eBay is now offering
like instant refunds if you'regetting a refund in the form of
an eBay gift card.
So there's no wait for paymentprocessing and it keeps those
dollars on the platform, which Iknow other platforms do that,
and I think it's a pretty goodidea.

(20:33):
I like that you have a choice.

SPEAKER_03 (20:35):
Um Amazon Amazon does that automatically if you
want it fast.

SPEAKER_05 (20:39):
Right.
So that's cool.
Um, and another payment-relatedthing is just that there are now
for trusted buyers, right?
Not like a brand new accountwith no feedback, but for
trusted buyers, you're gonnahave an option about when to be
charged automatically for yourauction purchases.
That's right, folks.
Another chip away at UPI unpaiditems.

(21:02):
Um, so either you can choose aone-hour auto pay, so like an
hour after the auction.

SPEAKER_03 (21:08):
It's for bundling purposes too.

SPEAKER_05 (21:10):
Right.
Well, the other option is sevendays.
So if your seller is doing abunch of auctions ending across
a week, you can bundle them allthat way.
Or not not immediately bundle,but it will be a good thing.

SPEAKER_03 (21:21):
But it's still a delayed payment for the seller.

SPEAKER_05 (21:23):
It does, but it's like it will automatically
charge the buyer at seven days.
So that's really meant for ifyou're gonna combine more.

SPEAKER_03 (21:32):
I wish I wish it would only activate if the guy's
still bidding on the otherthings.
I've I wish it was like aclickable thing.

SPEAKER_05 (21:39):
But what if they had to like what is bid yet?

SPEAKER_03 (21:43):
Yeah, what if they lost an auction, right?
Yeah, but that's that's a verylow chance though, because you
know, like what are the oddsthat you're gonna be trying to
get, you know.
I guess people are like that.

SPEAKER_05 (21:55):
Yeah, I think they are.
But I are like that.

SPEAKER_03 (21:58):
As far as automatic payment though, I have seen
there's been a few eBay livesthat they have auto pay on
already.

SPEAKER_05 (22:06):
Interesting.
Well, I like the sound of that.

SPEAKER_03 (22:09):
Glenn would be like, There we go.
I like that.
I like that.
Huh?
Auto pay on already.
Yeah.
Uh hey, we might see HustlerHacks in the yellow, blue, red,
and green vibe.
You know what I'm saying?
Um, you might we might have tocall in um eBay live for that if
they want the if we if if theywant to get the biggest dog at

(22:30):
um whatnot whatnot streetwear.
The biggest chihuahua instreetwear.

SPEAKER_05 (22:36):
Uh it's not like I haven't literally recommended
you and suggested that, Glenn.
So just see if it happens.
If it happens, just give me likea shred of credit.

SPEAKER_01 (22:46):
Um we'll give you a gift card.

SPEAKER_05 (22:47):
I don't need any credit.
I don't need any credit.

SPEAKER_01 (22:49):
You pay a gift card.

SPEAKER_05 (22:50):
Yeah.

SPEAKER_03 (22:51):
Keep the money in the platform.

SPEAKER_01 (22:53):
Yeah.
Keep the dollars here.

SPEAKER_05 (22:55):
Ken, while we're talking about payment updates,
that's all I have.
But I think you have maybe somekind of an update for us, which
may or may not be related,actually.
I don't know.

SPEAKER_03 (23:05):
Yeah, so um um if you guys have been paying
attention to my Instagramstories, um, always you guys
have seen a few bougie big lightboxes um in my house.
Um, which we're doing a projectwith eBay.

(23:26):
Um, yeah, it was definitely aprofessional.
Uh we we did a video shoot um afew days ago with eBay, and it's
gonna be a really cool project.
Um and just highlighting the oneis the growth of the business,
because the last time they didthat was 2021.
So I'd be curious to see whatthe difference um just for just

(23:46):
the looks, and you guys get tosee our operation.
So I think that was the coolpart.
Um but but what came with it wasus, you know, just dialing down
our operation, two weeks ofcleaning and getting rid of
junk.

SPEAKER_05 (24:01):
So I mean it's not like you were selling anything
anyway.

SPEAKER_03 (24:06):
Yeah, and it it JC's like, I'm not gonna ship over
the weekend because I don't wantto mess up the the alignment.
You know, like on on the on themissing, you know, missing
racks, yeah.
Uh missing holes in the racks.
But that was pretty cool.
Um and that was uh that wasdefinitely something that we
didn't expect, we didn't seecoming.

(24:26):
It was you know, it was done youknow from from the starting
process to shoot it was likeunder a month or so um so it it
was it's definitely good.
Um and also uh keep up with myInstagram because next week or
whenever you're listening, umJuly 15 we're gonna be going to

(24:51):
DC to the Capitol Hill with eBaygovernment relations team
highlighting the steps that eBayis doing to protect the
consumers from fake andinauthentic products.
So we're going thererepresenting, um, you know,
showing the legislators and thenthe policymakers like look, eBay

(25:16):
and the sellers have you knowsome programs that we are using
to ensure that the buyers aresafe from all the frauds and
fraudsters.
So which is uh super cool.
And I think that's one of thethings that we want to show that
there are real people and thereare real small businesses that

(25:36):
are behind this eBay listings,not just some practical stuff.

SPEAKER_05 (25:40):
And you better be uh making it rain seller club
podcast stickers all over thestate.

SPEAKER_03 (25:45):
Oh yeah, we're definitely gonna we're gonna
definitely uh share the pod andum and we're bringing up some uh
we're bringing some products outthere too.
So we're gonna highlight alittle bit of what we sell, and
obviously we got a flex on them.
So we got some cool productsthat we're bringing to uh we're
gonna stump them policy makersand see if they know this
sneakers.

SPEAKER_05 (26:05):
Oh, do you want me to send you those horrible fake
Nikes that I that I bought in anauction?

SPEAKER_03 (26:12):
This is what we're trying to prevent from
happening.

SPEAKER_05 (26:15):
Look at this.
Don't you want to be protectedfrom this?

SPEAKER_03 (26:18):
Yeah, yeah.
And also, too, yeah, we're gonnathere's gonna be four sellers
there, so uh uh it's gonna beexciting.
So we're gonna be documenting alot of that journey.
Um, so it's gonna be fun, andthat will be our first trip of
the year flying.

SPEAKER_05 (26:32):
That's so fun.
Wow, that took you a long time.
It took me seven.
We're usually just zippingaround, yeah, yeah.

SPEAKER_03 (26:38):
Which is good, which is good.
You know, we're we're we're umfocusing on other things, but
totally.
That was a cool update.
So um, yeah, follow me on IG atthe hustle bee, and we'll
definitely uh give you guys anupdate on when and where it's
gonna be releasing.

SPEAKER_05 (26:52):
So awesome.

SPEAKER_03 (26:54):
All right, and then speaking of updates, somebody
changed their name, Glenn.

SPEAKER_01 (27:00):
Oh man, their legal government by now name.

SPEAKER_05 (27:04):
Are you going by Julius now?

SPEAKER_03 (27:07):
Yeah, yeah.
Somebody changed their name.

SPEAKER_05 (27:11):
Their government name.

SPEAKER_03 (27:12):
And um and I'm saying, I'm saying it could have
been done yesterday, but theyfinally done it.
You know, they finally done it,they finally done it.
Um that that now we're finallysaving people from the the
tongue twister introduction.

SPEAKER_05 (27:30):
The awkwardness of the classic line of I never
thought I'd have to say or spellthis so many times when I chose
it.
I now don't have to say or spellanesthetic miscellany anymore.
It's the end of an era.

SPEAKER_03 (27:44):
Anesthetic miscellany, you know, whatever
works.

SPEAKER_05 (27:48):
You don't have to try to say it.
I don't have to try to spell it.
It's great.
So I changed.

SPEAKER_03 (27:52):
So Drumroll, Dremrol, Drumroll, please.
What is the new name?
What is the new name?
And we gotta we gotta we gottasee what Glenn thinks.
We gotta see what Glenn thinks.
Oh, yeah.

SPEAKER_05 (28:02):
Unless he probably doesn't know.

SPEAKER_03 (28:04):
I don't know.

SPEAKER_05 (28:05):
Okay, well, myth or fact, it is no, I'm just
kidding.
I'll tell you what it is.
You're wrong.
It's just Anna finds everything.

SPEAKER_00 (28:16):
Anna, I'm typing it in.
Oh I want to see if I can findit right away.

SPEAKER_05 (28:21):
At first, I thought I was gonna do Anna Finds It,
and somebody else had thatInstagram handle, and I really
didn't want to go halfway withthe Instagram handle.
So Ken actually came up witheverything instead of it.
And I was like, that's waybetter anyway, because that's
like Micellany.

SPEAKER_03 (28:37):
So it finds everything.
It pops up, it pops up.
Your eBay store pops up.
Yeah.

SPEAKER_01 (28:42):
So it doesn't look like they do like those little
icons anymore.
Doesn't they used to have likean icon that said that like your
name changed or something likethat?

SPEAKER_03 (28:50):
No, yeah, they don't do it anymore.
Oh, interesting.

SPEAKER_01 (28:52):
Okay, they don't do that anymore.
Okay, good.
Yeah, because I don't see ithere.

SPEAKER_05 (28:55):
So fun fact anesthetic miscellany does still
live on in one subtle way, whichis my URL.

unknown (29:03):
Yeah.

SPEAKER_05 (29:03):
Because when you change your name on eBay, you
can change the store name andyour username, but the URL
itself doesn't change.

SPEAKER_03 (29:09):
But but we might be able to find somebody that's in
charge of that at eBay open.
Because mine is still different.
Glenn is still different, right?
Right?
All of us, yeah.
Yeah, yeah.
Mine is like mine still simplybe.

SPEAKER_05 (29:21):
Yeah.
Yeah.
So maybe that's so funny.
Those should be our alter egos,like our original name.

SPEAKER_03 (29:26):
We should just create a brand new store and
just you know, just all theterrible business practices.
It should have to do everythinglike amateurs.
Yeah, I like it.
Anna finds everything.
Yeah, yeah.
It was a fun.
I like it.

SPEAKER_01 (29:43):
It's simple, it's clean, looks good.
Oh I like the name.

SPEAKER_03 (29:47):
Now we just need a logo done.
You know, saying, John, let'sgo.
John, what are you at?
Right.

SPEAKER_00 (29:52):
Logo done.

SPEAKER_05 (29:53):
I feel like he's busy working on other things.
But uh yeah, but no, that is.
It's exciting.
I'd been thinking about changingthe name for like a year at
least.
Just like I just want it to bemore streamlined and more simple
and clear.
Um and there's other things thatI have in the queue in my brain,

(30:14):
right?
Like I want to write anotherbook, like a follow-up book.
I even like hadn't started myfreaking LinkedIn yet.
I finally made some meaningfulprogress on my LinkedIn because
I just thought, like, but if I'mgonna change my name, then I
want to do that first, you know.
But I couldn't think of theright thing.
And it was just really obvious,as a lot of good ideas are, as
it turns out.

(30:34):
So that was really fun.
And definitely shout out to you,Ken, for really bringing it over
the finish line because I waslike 95% of the way there, and I
was like, oh, and Ken was like,no, you cannot settle for an
interview.
She wanted punctuation.

SPEAKER_03 (30:50):
She had dashes underscore periods and numbers.

SPEAKER_05 (30:55):
Oh, we can't.
I even messaged there was anaccount that was Anna Finds It
and they had never used theaccount and it had been open for
over a year.
And I even messaged them, like,would you please yield?

SPEAKER_02 (31:05):
Nobody would find it, nobody would respond.

SPEAKER_05 (31:07):
And of course they never responded.
Yeah.
So which is all the betterbecause I think everything is
better anyway.

SPEAKER_03 (31:12):
So yeah, everything.
Yeah, yeah, yeah, yeah.
It's because it's not it,because because here's my here's
my explanation for it, right?
Finds everything, Anna findshappiness, and it finds
satisfaction.
You know, you know, like notjust it, you know, because it's
good.
Yeah.

SPEAKER_05 (31:28):
Right.
Yeah.
Right.
And I love the idea of doinglike, I mean, I haven't put this
together yet, but like onInstagram, even, right?
In my stories, it's like, okay,maybe I found uh some cool
sneakers.
Well, now it's Anna findssneakers, not my handle, but
just you know, labeled in thestory.
Yeah, like hashtag.
Yeah, that would be like theAnna finds vintage, Anna finds
meaning in life, Anna finds alot of things.
Yeah, and it finds meaningwhatever it might be.

(31:50):
Anna finds another cat.

SPEAKER_03 (31:54):
Um, no, no, no.
It was it was good.
It was good.
I think uh the idea was alreadythere.
And it's it and you've andyou've shared that to me before
when we were on one of ourtrips, and one is your name is
not that hard or not thatunique, so everybody has Anna.
Right.
You know, like it's so Anna, youknow, and um so there's a lot of

(32:16):
people who have used it too.
So um when you said that and Iwas like, and uh huge shout out
to AI, you know, like duringthis time I was like I was
actually cleaning my garage andI was vacuuming, I was leaf
blowing, and then Anna, Annalike sends me a message, like,
yeah, I'm in the middle oftrying to do this, and this is
when I was like, no, no, no, no,no, no.

(32:38):
Like, I was like, no dots, no,like and I just said the most
like eh, too basic.
Uh but if you want to be basic,so be it, be basic.
Wow, I was brutally honest.
I was I was just not for it, youknow.
Yeah, it that it, you know.
Uh yeah, and then I sat down andum yeah, I made chat GPT work.

(32:59):
I said, hey, this anestheticallymiscellaneous person wants to
brand, and this is herrebranding.
Yeah, so so yeah, there were inand the hard part is trying to
like find the availability,right?
Right, that's always thechallenge.
So Anna, now you gotta go get X,get Facebook, get before we air

(33:23):
this, because somebody's gonnasell you that website and then
you're there.

SPEAKER_05 (33:27):
Wasn't my LinkedIn enough for you?
Gosh, you and John have beenpestering me for like literal
years too.

SPEAKER_03 (33:34):
Dude, yeah, yeah.
If anybody has LinkedIn, add me.
My LinkedIn be popping.

SPEAKER_05 (33:38):
Yeah.
Well, I'm trying to get it readyfor eBay open because that's
gonna be amazing to network.
But you know, I do want to kindof turn this little update into
more of a conversation aboutbranding because, like, for me
and what my little, you know,eBay store under the rock has
turned into, as much as I don'treally enjoy being in the

(33:59):
spotlight by myself, like I didfeel like rebranding this still
needed to have my name in it andstill needed to be like, I am
the face of my brand, you know?
And I've never like cared orthought too much about that, but
that was a choice, right?
Like when I was thinking of anew name, I thought of some
other things that had nothing todo with my name and could have
been more like anonymous, Iguess.

(34:22):
And I just feel like everythingthat has come from being like
involved with eBay sellercommunity and eBay open and
presenting, connecting withother sellers and connecting
other sellers to each other inthis podcast.
It's like a lot of people aregoing to, if they if they meet
me somewhere and they want to,you know, stay in touch or
whatever, like they're gonnaremember my name way easier than
they're gonna rememberanaesthetic miscellany.

(34:44):
So therefore, what are theygonna search?
Like, probably my name, right?
Yeah.
So I felt like for me, it neededto be connected.
But then we have Hustler Hacksover here who's not, you know,
Hustler Glenn hacks.
So, so like that's a differentchoice and it works really well
for you.
So, and yet, like when you'relive selling, especially, you're

(35:05):
completely the face of yourbrand, right?
So, talk about that a littlebit.
Like, and let's kind of justlike spitball about branding in
general, because I think a lotof people, especially the
classic, uh, as eBay likes tosay, accidental entrepreneur,
don't really think about theirbrand.

SPEAKER_03 (35:20):
You don't start with it right off the ring.
Yeah, yeah, yeah, yeah.

SPEAKER_05 (35:23):
Maybe you need to come up with a store name, but
you're not thinking like, oh,I'm I'm creating a brand.
You don't think that way for themost part.
So you might though.
I mean, you have more of abranding-related background too.
So what are your sage thoughtsabout this?

SPEAKER_01 (35:36):
Well, first, when I started off on YouTube, like my
first channel name was Mad CheapKicks.

SPEAKER_05 (35:44):
Hey, that's my kind of kicks.
Mad Cheap.

SPEAKER_01 (35:48):
And so like my URL is still that.
Speaking of URLs, yeah.
Oh, it's on YouTube too.
Yeah, YouTube too, yeah.

SPEAKER_05 (35:56):
Oh, because you would have had to like start a
new channel.
Yeah.
Oh my gosh, I never thoughtabout that.

SPEAKER_01 (36:01):
Did not let me change that.
And so um originally justbecause I was picking up shoes
at Ross, I was just kind of likeshowing what kind of deals they
had.
Yeah, they were mad cheapbecause they're uh well,
obviously, they're just there atRoss.
And and at that time, it waslike no one was really doing
something like that.
So I started off the channel,and then when I got a full-time

(36:23):
job, it was like really tough tolike kind of maintain.
Also, everything uploaded soslow during that time.
Yeah, yeah.
Like to get a video in.

SPEAKER_03 (36:30):
What year was this?

SPEAKER_01 (36:32):
I know, it was like 240p.
Just getting it all pixeled.
I don't know what year this was.

SPEAKER_03 (36:39):
This has to be Let me look it up.
When I when I met you, you'vealready read Hustler Hacks at
2017.

SPEAKER_01 (36:48):
Yeah, so it had to have been maybe before that.
Let me see.
Uh it says 13 years ago.
So this was where's my date onhere?

SPEAKER_03 (36:57):
Uh 203 2013.
2012, 2012.
2012, 2012, 2012.

SPEAKER_01 (37:03):
Yeah.
Um Man, that seems like a longtime.

SPEAKER_03 (37:07):
So you can evolve, guys.
If you're listening, you canevolve, you can change.
You can start with a terriblename and it can be better.

SPEAKER_01 (37:14):
Yeah, exactly.
So then I started thinking,like, well, I really want to get
into like more of the resellerspace and like different things,
not just like shoes.
So I was doing like Amazon FBA,I was just doing like eBay
garage sale, like selling fromgarage sales and stuff.
So I really had to think aboutwhat that name was.

(37:34):
And I think like the hustle namewas also huge during that time.
Like a lot of people were usingthat term.

SPEAKER_05 (37:40):
Yeah.

SPEAKER_01 (37:40):
So, you know, and I was watching Chris the Bona Fide
Hustler a lot too.
And so I used to passwordhustler came from.
Yeah, the hustle part andhustler came from that type of
time.
And then I mean, instead of liketips and tricks and hacks, then
hacks.
It just flowed together with anH and H.

SPEAKER_03 (38:03):
It wasn't hustler dips.
Imagine if you name it HustlerTips.
Oh man.

SPEAKER_01 (38:12):
And then so talking about brand now though, you
know, as because YouTube hateswhen you break away from what
does well for you.
So I haven't uploaded in liketwo months.
And they're like reallyconsistent.
I know.
They really just want Rossstuff.

(38:33):
Like I can't upload anythingnew.
They will not have, they willnot push anything.
Like it just hides in thealgorithm.

SPEAKER_03 (38:41):
Yeah, view counts below.

SPEAKER_01 (38:43):
And so it's just like Ross or nothing.

SPEAKER_05 (38:46):
They're just pigeonholing you.
That damn new name, Ross ornothing.

SPEAKER_01 (38:50):
Ross or nothing.
At this point, might as well.
And so I had so I had so manydifferent ideas too that I
really wanted to do, but it theyjust like it won't won't happen
on the channel.

SPEAKER_04 (39:02):
Yeah.

SPEAKER_01 (39:02):
So for branding purposes, I think I did it's
really good to really focus onlike that niche, I guess, but
yeah.
When you want to do otherthings, it's kind of
discouraging.
Okay.

SPEAKER_02 (39:12):
Yeah, you eventually eventually grow up, right?
You grow up and then you growyour store.

SPEAKER_01 (39:18):
And so the weird thing is that it doesn't
necessarily relate to my eBaystore.
And it doesn't really relate tomy whatnot in a way.
I think like the brand, becauseof the name from the channel,
really makes sense to like, ohyeah, those like someone came

(39:38):
into the live on Tuesday andthey were like, Yeah, I used to
watch your videos, and good tosee you on here, and blah blah
blah.
So I think that definitely helpson that case.
But now if my name was HustlerHats and I'm only selling hats,
that kind of makes a little bitmore sense.
You're the hat.
Yeah, what do you mean if theguy the hat guy?

SPEAKER_05 (39:58):
Yeah.

SPEAKER_01 (39:59):
But now it it gets away from the channel.

SPEAKER_03 (40:02):
So yeah.
Do you do you think that becauseI think from what you've built
Hustler Hacks, it's kind of likehelping other sellers, right?
Like showing other sellers orthe people that are wanting to
to to follow the hustle.
Do you think that it's connectedto people that are buyers or is

(40:27):
it totally separate?
Because you know, like ifsomebody was wanting to buy
something from you, is itbecause of your name or YouTube,
or do you think it's not relatedbecause they really don't care
about the hustle, they just wantthe product.
What do you think the effect onthose?

SPEAKER_01 (40:44):
Hmm.
That's a pretty good question.
I think on whatnot, it's acombination of a little bit of
everything.
I try to make like a smooth typeof show that others don't really
do.
A lot of people allow to just dolike here's you know, item
number one.

SPEAKER_05 (40:58):
Yeah.

SPEAKER_01 (40:59):
And there's no title, there's nothing to it.
For me, I try to get like atitle in there, what to expect.
It's like a theme type of show.
So I think people really likethe flow of those.
Pull us from maybe the YouTubeside.
And then I think there's acombination of people that are
trying to build their collectionfrom like they love hats, and
then there's people that arealso flipping from what they get
from me that they're willing towait it out maybe on the eBay

(41:21):
side or somewhere else.
So I think it's a combo ofpeople, I think, on the whatnot
thing.

SPEAKER_03 (41:26):
Well, I think it's just but I think one of the
things that I can speak of isjust like when you're searchable
and and they see that you'veproven yourself over X amount of
time, I think it holds weight ontrust.
You know, like I'd rather buyfrom somebody that has a YouTube
channel and has a a followingbecause I personally have kind

(41:52):
of like leaned into that.
Like, you know how when when youhave a buyer that that says
like, hey, like, are this legit?
Are you gonna ship this?
Are you trying to scam me?
And uh there've been multipletimes that people would come to
me and it's like, yo, like, I'drather buy from you because I
know you're not gonna scam mebecause you, you know, like

(42:15):
yeah, imagine scamming somebodyfor 200 bucks over the
reputation that you've built inthe last you know seven, eight,
ten years.
Oh yeah, like I think that's oneof the biggest things that would
open up if you've built a brand.

SPEAKER_01 (42:29):
I think brand wise, what I would like to do though
is to like expand from the eBayside to really like narrow down
that niche and then build like awebsite based off of that.
And just kind of like I guessbuilding those same products and

(42:50):
keeping now that I'm really justkind of centered into two types
of items, I'm not even reallydoing shoes, so it's kind of
like just down to hats andjerseys.
Like building your own sitewould be cool too.

SPEAKER_05 (43:04):
You know, kind of like can you please call it
bottomless bargains?
Bottomless bargains or madcheap.
No, you're only dressing the tophalf of your body.
Oh I didn't get that.

SPEAKER_01 (43:22):
We don't want people wearing a jersey with no
undries.

SPEAKER_05 (43:26):
I'm not saying it's recommended.
You can in the board.

SPEAKER_03 (43:36):
I would I would name it mad cheap deals.
Mad cheap deals.

SPEAKER_01 (43:40):
Mad cheap sports deals.

SPEAKER_04 (43:42):
Yeah, right.

SPEAKER_03 (43:43):
Um yeah, yeah, because Glenn's store is not
even Hustler Hatch.
There's it's never been HustlerHacks.
It's never been.
Never been.
Um and to a point where Ifollowed him to like not name my
store my IG name, so nobodycould, you know, my smart smarty
pants said I don't want anybodyto pick up what I've been

(44:06):
buying.
Yeah.
Um and eventually I've cut cameto like a anna moment where you
get interviewed, you get asked,yeah, hey Hustle B, I can't find
you your store name on eBay.
What's your store name?
And then I I I don't know what Iate when I named that.
I called it Simply B.

SPEAKER_01 (44:28):
Simply B.
Simply B.

SPEAKER_05 (44:30):
I just want to simply be.

SPEAKER_03 (44:32):
Yeah, I just want to be, right?
And I'm like, uh, that's so farfrom hustle be, you know, like
hustle be in my, you know,different energy.
Right.
The energy is just like go, go,go, you got this, never settle,
and then you go to my store andjust like be whatever you want.
You reach Nirvana and you'relike, Yeah, I'll be so I'm yeah,
I eventually because it's yeah,there's a lot, right?

(44:56):
Because there's already yourname, you know, like especially
my brand is my name is not in mybrand, so there's a Ken, there's
uh Hustle B, and I didn't wantto add another Simply B, and
then you know, like there wasjust too much.

SPEAKER_01 (45:09):
So that's kinda like what about branding though, from
like your store name from youreBay username.
Meaning well, there's there'sdifferent like my store name is
different from my actualusername.

SPEAKER_03 (45:25):
Yeah, which I I I I don't think it matters too much.
Like your username for forbuyers, for buyers, right?
Like um, because sometimes a lotof I mean, I don't know about
you guys, but my name stillappears in the label.

SPEAKER_05 (45:40):
Oh yeah, like on the shipping.
Right, you see what I'm saying?

SPEAKER_03 (45:44):
Yeah, yeah.
I that's one of the things thatactually need to do.
Um, that way they're expectingsomething.
Although that's one of the mainreasons why I use eBay tape.
When they buy something fromeBay, they know it's the one.
Like it don't matter where it'sfrom, right?
Because like kind of like me,like when I'm buying stuff from
online, you know, it don'tmatter.
I don't read where it came from.

(46:04):
I see the package and be like,oh, it's my thing.
You know, that's my Walmart,that's my crow, you know, that's
my DoorDash.
You know, like you can see itfrom the package.
So I think that that's kind oflike why I didn't really care
too much about it.
Um and but but overall, I thinkone of the things that I've

(46:25):
always encouraged people, and Ithink the same advice that I
gave Anna is just documenteverything that you do, yeah.
And over time you build trust onpeople, and then whatever that
name is that will stick, andthat's hence the name change.

SPEAKER_05 (46:42):
I think it's interesting too.
Um it's interesting to thinkabout like kind of who your
branding is reaching.
Obviously, sometimes it's likecolleagues or like maybe for us
at eBay Open, right?
It might be other sellers, itmight be eBay employees, it
might be fellow sponsors, itcould be a bunch of different
kinds of people, right?
But um thinking about you know,are you are you inadvertently or

(47:06):
or you know, reallyintentionally marketing to
buyers?
And I think about even forsomebody like me who loves to
sell literally everything, um, Ihave always found it really
intriguing, you know, to hearfrom other sellers.
Just for example, when I waslistening to the Scavenger Life
podcast for years, one of thethings they talked about almost
every episode on the show waswhat they found that week, like

(47:28):
their favorite things that theysourced.
They talked about their best andworst sales.

SPEAKER_03 (47:31):
What they scavenged.

SPEAKER_05 (47:32):
Yeah, what they scavenged, right?
And so, and it was just suchinteresting stuff that I would
go and look at their store.
I would also go look at theirstore because, you know, I
wanted to see like how theypriced things or kind of how
they approach different thingsabout listing on eBay.
So it was a really good examplefor me.
But also, I sell everythingbecause I'm interested in

(47:53):
everything myself.
Like I love the type of stuffthat I like to sell the most, is
the type of stuff that Ipersonally like the most too.
So I think there are lots ofpeople like that who are at
least just baseline reallyinterested in whatever that type
of inventory is.
And so, like for me, like now, Ido care about sneakers because I
know more about it.
And so if I was gonna go buy apair of sneakers, I would buy it

(48:16):
from you.
You know, like I would go seeFERT, just can't have this
before anybody else.
Um, and I think that isimportant too, just that so many
of us are sellers, but we areinterested in selling the things
that we already are interestedin, right?
So there's some built-inpotential for buyers, even if
it's not like the main reasonwhy they are watching what

(48:38):
you're doing or seeing whatyou're listing.
But I don't know, it's like Idon't think you can really like
in a concrete way like take thatto the bank, but I bet it
happens more than we realizewhere we're selling to other
sellers, you know, and they justmight know us even from this
world and we don't even know.
They're just another buyer tous.
We don't we can't tell thedifference, right?

(48:58):
Yeah, unless they say somethingabout it, which is always cool
if they do.

SPEAKER_03 (49:01):
But oh yeah, because sometimes we refer to other
sellers and other people basedon their handle name.

SPEAKER_05 (49:07):
Yeah.

SPEAKER_03 (49:08):
And there's been a lot of moments where we have to
double take.
Wait, it's like this sounds likesomebody we know.
You know, and I think that's thegood part when you're pack uh
shipping packages when you printthe label.
But but I think what what whatdo you think Glenn is one of the
you know a few advices that youcan tell people if they're just

(49:31):
starting, um you know, inbranding, especially I mean
you've had you've had designbackground uh and everything
like that.
What do you think are like a fewkind of just like tips and hacks
that people could do as far asbranding?

SPEAKER_01 (49:47):
Definitely keeping the name as simple as possible.
I mean, something that's gonnaflow, something that's like one
to three words max.
I mean, I wouldn't go anythingtoo crazy.
Uh, usually with a logo issomething that's like that looks
good from one to two colors,like nothing that's like, you
know, you can zoom in, you knowwhat it is.
If it's really far away, youknow what it is.

SPEAKER_05 (50:08):
If it's really tiny, hold up really tiny, like your
icon on Instagram or whatever.

SPEAKER_01 (50:13):
Like, yeah.
Um, I mean, colors, you can kindof play around with that what
looks good, but I think a lot ofpeople try to do too much on
their like logos or too much.

SPEAKER_03 (50:22):
It washes out, right?
It washes out.

SPEAKER_01 (50:24):
Yeah, and they're just like no one notices that
there's like a little icon mixedin with like uh a certain item
you're trying to make it looklike or something, or you know,
just keep it simple, like uhlike the way icons would would
look.

SPEAKER_03 (50:38):
Like yeah, like look at your app, right?
Look at the apps on your phone.
Yeah, I think that's a prettycool example of those.
Uh, one of the things, my one ofmy pet peeves, if you're in the
Sneaker world and then your logois a shoe.
Oh, I know.
I hate that.
This one is you're asking for acease and desist letter from
Jordan.
Whoever shape a shoe that is.

SPEAKER_05 (50:59):
Yeah, like you're asking for it.
You know what?
If you're gonna do that, just goahead and make it case with
tubes.
They'll never come back.
Casewish tubes.
Casewis tubes make you laugh.

SPEAKER_01 (51:11):
Or the worst, the worst is like when like the
shoelaces make the name like theband.

SPEAKER_03 (51:18):
Yeah, it's so hard to read, right?
It's the great design work.
Why do they just do that?
I'm just like, man, how how longis your shoelaces?
You know, imagine having thatshoelaces have the spell.

SPEAKER_01 (51:31):
Who thought this was cool?
No, they can't stand it.

SPEAKER_03 (51:34):
Yeah.
Oh my god.
One of the things that um uh onon that simplicity, Glenn, is
I've had experiences of havinglogos either embroidered or
screen printed.
So that's why my brain alwayslike two to three colors.
You know, because anything overthat, you're still just plan on

(51:55):
having your own merch at thispoint.
Yeah, yeah.
At that point, right?
Like, think about and and thenthe other the other thing when
it comes to logo and name, willsomebody rock it?
Will somebody wear it?
Yeah, you know, like it's likeand like, or will you even wear
it?
You know, imagine having a logolike, oh, I I can't wear my own
logo.
Like if that if you cannot, thenno, no, that's not it.

SPEAKER_05 (52:18):
Would um would you guys recommend?
I feel like this is something Iwouldn't have thought about back
in the day, but like in this dayand age, would you recommend not
including any platform names inyour name?

SPEAKER_01 (52:33):
100%.
Oh, yeah, yeah.
Why there's a lot of people thatdo that.

SPEAKER_05 (52:38):
I know, and I but why is it a bad idea?
I have my own reasons, but Iwonder if you have other or the
same reasons.

SPEAKER_01 (52:45):
Well, I think number one is just that you don't even
have the right to technicallyuse I don't know, Amazon or eBay
or trademark in your name.
So that's pretty crazy too, thatyou're just gonna go all out and
make Anna on eBay, somethinglike that.
And eBay's like, what?

(53:06):
Like we don't have to.
Anna on eBay.com.

SPEAKER_05 (53:08):
I feel like I'm barely getting away with my
eBasement, which I like tobasement.

SPEAKER_03 (53:12):
I like to type that, you know, on my stories or
whatever in Instagram, and Ican't even get away with bay, my
bay, my bay, right?

SPEAKER_05 (53:21):
Like in my e-basement.
I mean, the funny thing isthough, I feel like every person
I've talked to at eBay and I'vementioned that I call it my
e-basement.
They like love it.
But also, yeah, I don't want tolike infringe.
Or or or it could be just Imean, that's not my store name
or my business name.
Well, you still have a term, Ithink.

SPEAKER_03 (53:39):
You still say it has how it's spelled if you just put
an E on a basement.

SPEAKER_05 (53:44):
Right.

SPEAKER_03 (53:44):
Right?

SPEAKER_05 (53:44):
So Well, not exactly.
There's not usually a Y inbasement.

SPEAKER_03 (53:48):
No, no, no.
But no, no, I'm saying without aY, it still says the same.
E-basement.

SPEAKER_05 (53:53):
But the Y makes it, Ken.

SPEAKER_03 (53:55):
Yeah, I know.
For for infringement forcopyright purposes, for legal
purposes, even when you say itout loud as e-basement, it's my
it's just my e-commercebasement.
Right.
Right?

SPEAKER_05 (54:05):
Like that's how it is my e-commerce basement.

SPEAKER_03 (54:07):
Yeah, yeah.
So but but for each other, youwould want to say that to
eBayers, right?
Like that would be fun.
But no, anything else, Glenn,any other anything branding.

SPEAKER_01 (54:17):
Well, also if you just decide, or what what if you
get kicked off that platformthat you're selling on?
Yeah.
Uh well, I guess we have tochange this name because or
maybe you're just pivoting intosomething totally different, and
yeah, and now you're stuck withthe name, and instead of it
being a generalized name,especially if you're selling
certain items, now you're stuck.

SPEAKER_05 (54:39):
Yeah.
I feel like it's pretty commontoo for resellers to start on
one platform and at least tryanother one, or or have a booth
space or a brick and mortar, orflip stuff on marketplace, or
you know, like there's usuallysome other arm of the business
at some point.

SPEAKER_03 (54:56):
Yeah, that in um in um try not to use your location.

SPEAKER_05 (55:02):
Oh.

SPEAKER_03 (55:03):
Right.
Like imagine if I was likeCincinnati B.

SPEAKER_05 (55:08):
You know, but what if your location has like a cool
nickname, like Sin City or likeAlbert?

SPEAKER_03 (55:14):
Yeah, that one that one's kind of it, but but I've
I've seen and heard people whenthey have like state undername,
and then they have to explain itthat they don't operate out of
that.
I just grew up there.

SPEAKER_01 (55:27):
Yeah, I don't live there anymore.

SPEAKER_03 (55:29):
Yeah, so there's no connection, right?
Like, because you're leaning onsomebody that thinks that you're
from there.
Yeah.
And it's like, oh, I'm from Ohiotoo.
It's like, oh no, I'm not reallyfrom Ohio.
Like, oh, that's just kind oflike a you know, pop in
somebody's bubble.

SPEAKER_05 (55:42):
It's like, I just like the name of Ohio.
Yeah, yeah.

SPEAKER_03 (55:45):
It's Ohio actually in Japanese saying, you know,
greetings.
Ohio.
Right, right.
You know.

SPEAKER_05 (55:53):
Duh.
Yeah.
That's funny.

SPEAKER_01 (55:56):
Uh, what about building, I guess, like the idea
of like building a website offof that.
I mean, not that I mean eBayshould be your all, but it's I
guess if someone was looking formore, or like if you were just
trying to maybe get a hold ofdistributors or something.

SPEAKER_05 (56:13):
For sure.
There could be other reasons,yeah.

SPEAKER_01 (56:15):
Yeah, like here's you know, here's the site,
here's what I what I sell,here's what I'm looking for.
I I don't know if anydistributors see anything as
like, hey, I'm just an eBayseller, or do they look at it as
that?
Like, oh, we can just sell aneBay.

SPEAKER_05 (56:29):
Like it makes you look more like your own
professional business, eventhough you are running a
professional business just usinga platform, yeah.

SPEAKER_01 (56:36):
Yeah, yeah.

SPEAKER_03 (56:38):
Yeah, and there's there's only there's also like a
brand, right?
Like your uh front-forwardbrand, kind of like the hustle
bee.
The hustle bee is behind an LLCthat's not the hustleby.
Because like you said, Glenn,like I've thought about what if
I had to create a letterheadthat I had to submit to somebody
asking for supply.
And you know, being like thehustle bee LLC, it looks more

(57:00):
like a media company thanactually uh breaking wall.

SPEAKER_05 (57:04):
The hustle shell company.

SPEAKER_03 (57:06):
Yeah, or like B company, and then at that point
they're gonna look like oh yousell honey?
You know what I'm saying?
Like, oh they're gonna go no.
Like I'm clearly a beekeeper.
Yeah, so so um, so like you canbe a little bit more playful
with your front facing name,because also you can always DBA,
but at the same time, your LLCat the end of the day, eBay

(57:28):
builds my LLC, not the hustlebee, really.
So it's just your store name andstuff like that.

SPEAKER_05 (57:34):
So I won't hold you to this answer, but I actually
thought about that.
My LLC is still anestheticmiscellany.
LLC.
So uh do I actually need to sayDBA or can I just leave it?
Okay, I didn't think so.

SPEAKER_03 (57:47):
Well, because it's just technically whoever's
billing you, it's still billingyou anesthetic or miscellany,
right?
Right, yeah.
But as long as you still billthrough that, your bank's still
the same.

SPEAKER_05 (57:56):
Right, yeah, all that's still and I don't really
see any reason to change it.

SPEAKER_03 (57:59):
Yeah, yeah, yeah.
So uh it's been a funconversation, guys.
Anything else that you guys uhwant to add into it and see?
I guess if you guys have anyother questions, right, throw it
in the our DMs about about umyou know branding and stuff like
that.
Uh obviously I think all threeof us kind of like have you know

(58:22):
I guess have experience on howhow branding works and how it's
benefited us and how we're stilltrying to take it to the next
level.
Us Anna just did a renamechange.
Glenn's still thinking aboutdoing you know, maybe like uh,
you know hacks and hacks uhwealth management company.

(58:43):
You know what I'm saying?

SPEAKER_05 (58:46):
You could do the hacks hedge fund or something.
Oh, there we go.
Let us know when you're gonnastart your hedge fund.

SPEAKER_01 (58:52):
Or in the comments, have you changed your name or
eBay name?
Did you change it again?
Did you how many times have youdone it?
Let us know.

SPEAKER_03 (59:00):
I'm gonna use hedgehog funds.
Hedgehog.

SPEAKER_05 (59:06):
That's hilarious.
I like that.
Yeah.
Um, and you know, if you don'talready already follow me on
Instagram because you couldn'tspell the previous name.

SPEAKER_03 (59:14):
Yeah, and now you'll find Anna.

SPEAKER_05 (59:19):
You can finally find me, and I will find everything.
That is the name.

SPEAKER_03 (59:22):
Anna finds everything.
Anna finds everything.
Node period, snow comma.

SPEAKER_05 (59:28):
Both of you love or hate the name.
Feel free to spell it the way itis.

SPEAKER_03 (59:33):
Spell it the way it is.

SPEAKER_05 (59:34):
I know, you can sound it out.

SPEAKER_03 (59:36):
Yeah, Anna finds everything.
Um my gift to you.
No, no, no, it's it's super No,because I would not have to
intro like here's AnnaAnesthetically miscellaneous,
and there's everybody's like,huh?
Like, yeah, exactly.
That so, so uh it's been fun,guys.
Uh again, you shout out to eBayfor sponsoring this podcast.

(59:58):
Make sure you follow him at eBayfor sellers to keep up to date.
Um, if you haven't yet, makesure you register for eBay Open
2025 online.
It is free to attend.
And then tickets, I believe, arestill available.
And also huge shout out to ourother sponsors, Seller Ledger.
Get your books straight for2025.

(01:00:19):
Make sure you try them out.
No credit card required.
And we will see you in the nextepisode.
Pete's.
See you.

SPEAKER_05 (01:00:26):
Bye, guys.