September 29, 2025 • 41 mins
This week we’ve got a Hustler Hacks Edition episode on tap - we’re tearing up the Top 3 Ways to Boost Your eBay Sales Overnight + 2 bonus ideas. What do you think? Is this clickbait or helpful guidance? Let us know, and send in your top tips to boost sales as well.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_02 (00:00):
Yo yo yo what is up everybody seller club podcast
Let's drop that beat Yo yo yohow are you guys feeling like
about 97 episodes in how aboutyou feeling about 97% 97 That's
(00:26):
an A episode Solid A 97 episodeAnd today's gonna be a huge
episode Yeah and uh we're almostto the end of September when
this is the time we wake peoplethat are slacking.
You know?
You know how they say Wake me upwhen September ends September
ends?
SPEAKER_00 (00:46):
Yeah.
I'm so proud of you for making apop culture reference.
SPEAKER_02 (00:51):
I'm getting better at this.
I'm getting better at this.
SPEAKER_00 (00:53):
Okay, but now you know I'm gonna ask you whose
song is that?
SPEAKER_02 (00:57):
Oh it's uh it's a it's uh I think it's like a like
a rock-ish band.
I will accept that answer.
Um wait, wait.
Is it uh is it Adam LavinLevine?
No.
No.
SPEAKER_00 (01:17):
Like that's I would I would say that's pop anyway.
SPEAKER_02 (01:20):
Okay, well um it's not red hot chili peppers.
SPEAKER_00 (01:24):
It's not.
No, it makes way too much senseto be red hot chili peppers.
Right, right?
I think so, right?
SPEAKER_01 (01:30):
Where's Chad China?
SPEAKER_00 (01:31):
It's uh give me a give me a clue.
Give me a clue.
I do, I do, I do.
Okay, okay.
I was like, come on.
Okay, I'll give you a clue.
Alright, this is asports-related clue.
Who is my team based on my name?
SPEAKER_02 (01:46):
Okay.
St.
Louis Cardinals.
SPEAKER_00 (01:48):
No, no, no, my name.
Based on my name.
SPEAKER_02 (01:50):
Oh okay, Green Bay.
SPEAKER_00 (01:51):
Oh, oh it's Green Bay.
SPEAKER_02 (01:55):
Green Day, Green Day, Green Day.
I know they know.
I know the day.
Yeah, yeah.
Okay.
Okay, okay.
We need to celebrate thismoment.
SPEAKER_00 (02:02):
Totally close the loop on a correct pop culture
reference.
I'm so never being proud of it.
SPEAKER_02 (02:07):
I I I knew it.
I knew it.
I and I know who Green Day is,so yeah, yeah.
So nothing easy.
SPEAKER_00 (02:13):
Anyway.
And that's today's show, guys.
It's a fun excursion.
SPEAKER_02 (02:17):
Yeah, yeah.
Well, as a matter of fact, letme hand over the show to Glenn.
SPEAKER_00 (02:20):
Glenn takeover.
Yeah, why don't you just take itfrom here?
SPEAKER_01 (02:23):
Okay, so it will is end of September, are we in Q4?
Does this qualify or not yet?
SPEAKER_00 (02:28):
When this comes out, yes.
SPEAKER_02 (02:29):
Yeah, when you wake up, when you wake up, it's Q4.
Put it this way.
Yeah.
SPEAKER_00 (02:35):
Okay.
You wake up like, oh my gosh,it's finally well, it's yeah,
it's like a couple days to Q4when this episode drops.
So most people will hear it inQ4, probably.
SPEAKER_01 (02:44):
Before we get into our topic, how are sales?
How have they been the lastseven to ten days, would you
say?
Oh.
SPEAKER_00 (02:53):
So mine's okay.
Mine's been okay.
I did run a really big sale.
Um, so there was kind of alittle hangover from like the
sale ended and then I wasn'thaving crazy sales anymore for a
couple days.
But this was another thing Idid.
I was looking at all thelistings I have that had like no
or low views, and it was kind ofa lot.
(03:14):
I refreshed some of them by sellby doing self-similar, but also
I did actually bump my promotedlistings rate up like two
percent from what it was.
Because I still use just like ablanket strategy that generally
listings.
So I bumped it up a couplepercent, like I don't know,
maybe twenty-four, forty-eighthours ago, and I do feel like
(03:36):
that's making a difference.
And so today and yesterday mysales have been great.
For just two percent more.
SPEAKER_02 (03:42):
So I would say my my my 30 days is finally on the
green.
SPEAKER_00 (03:47):
That's good.
SPEAKER_02 (03:48):
Yeah, it's all so it's going up from here because
I was getting worried a littlebit there.
Um but also that's because youknow we haven't listed in
August.
Um and this month we've beenlisting a lot.
Um I could tell you that ourimpressions have gone up by 10%
the last seven days.
SPEAKER_00 (04:07):
Interesting.
SPEAKER_02 (04:08):
So um, you know, my 30-day impression is still lower
compared to the last 30 days,but at least the you know, the
nearer seven days compared tothe last week is already doing
better.
So I think all the new listingsis happening, all the um
repricing is happening, youknow, like it's having effect.
(04:30):
So I think it's a matter of timethat you know we're gonna need
Santos Elves to help us ship.
SPEAKER_00 (04:36):
Let's hope they really need more to do.
I mean, why thumbs.
SPEAKER_01 (04:42):
How about you, Glenn?
Uh the hats are doingsurprisingly well.
Um the hats on eBay.
Hats on eBay.
Hats on eBay, yeah.
Last 31 days.
It's really fresh to hear thatfrom you.
It's really fresh.
I'm I'm excited for that.
Yeah, 40%.
SPEAKER_00 (04:59):
Reluctantly pleased about it.
Yeah, he is surprising.
SPEAKER_01 (05:03):
I am a little surprising.
Yeah, it is a little surprising.
SPEAKER_02 (05:07):
He just got in a little bit more skeptic, you
know what I'm saying?
SPEAKER_03 (05:10):
I know, exactly.
SPEAKER_02 (05:12):
He's getting up there in age that we have to uh
watch out for him turning intoone of those uh, you know,
people that blames thealgorithm.
Uh one of those guys.
SPEAKER_00 (05:24):
No, Glenn's never gonna give up his relentless uh
radical responsibility for hislife and his business.
He never will, even if he soundsa little skeptical.
Yeah, he can't he won't.
He can't and he won't.
SPEAKER_01 (05:35):
We're uh up 40% last 31 days for sales, very good.
That's very good.
Um impressions were up 44%, sonow we're 13 million.
Same.
Uh our conversion rate went upto 0.8 from 0.6.
SPEAKER_02 (05:50):
Oh, that's good.
SPEAKER_00 (05:52):
We like to hear that.
That's good.
That's good.
SPEAKER_01 (05:54):
So very, very happy.
Only problem today though isthat my sale just ended.
And uh don't have any sales.
No.
SPEAKER_02 (06:03):
That hurts.
That hurts.
That is why I think it has to belike, um, you know how when they
say uh this is a pro tip, whenyour sales it says ending soon.
Yeah, right?
You need to make a copy of thatsale and run it or schedule it
(06:24):
as the other one ends.
SPEAKER_00 (06:28):
Like and keep it going, but you'll still get the
ending soon.
Yeah.
Emergency.
SPEAKER_02 (06:32):
Yeah, yeah, yeah.
Or or like you know, like forme, like I end my sale like, you
know, because like sometimes heends at midnight, I'm like, I'm
not waiting until midnight.
I end it at ten, you know, I endit two hours early and make sure
the other one starts.
Um so yeah.
So you like I feel likeespecially because the way I
(06:53):
know the way you run sale, it'slike it's a big sale compared to
the the the regular sale.
Like if you're running anythingover a thirty, forty percent
sale, I mean, then if it thatcools off, then yeah, yeah, you
won't have sales.
SPEAKER_00 (07:06):
I did that like that's what I was like kind of
recovering from this weekbecause I have like I still have
a pretty big sale going now, butover the weekend I did just 48
hours where my whole store wasfifty percent off, which is kind
of crazy, but I was like, eh,like everything's not gonna sell
in two days, and like so muchgood stuff didn't sell, you
know, in those two days.
(07:27):
But I did have a couple of days,like over a thousand dollars of
sales a day.
But you can't just like sustainthat forever and just run it 50%
off all the time, you know.
So I'm like, I'll do like a hitlike on the weekend like that,
and then I'll do like a normalsale during the week.
But I always schedule them backto back though, but you feel it
that that first day after thehuge sale's done, you're like,
(07:47):
oh I know.
SPEAKER_01 (07:49):
So now looking at my chart, it seems like every
Thursday is just like a badsales day.
SPEAKER_00 (07:54):
And guess when we are recording this podcast,
guys, a Thursday.
SPEAKER_01 (07:59):
And every Wednesday is like a really good day
because the sale ends like thatday.
Yeah.
SPEAKER_00 (08:04):
You get all the urgency.
You should just experiment withpushing it to a Thursday one
time so you can have a goodThursday for once.
SPEAKER_01 (08:11):
That's true.
SPEAKER_00 (08:12):
Just see if it holds, you know, or if there's
something really special aboutWednesday.
SPEAKER_01 (08:16):
Yeah, well, try that out.
But today's episode is you know,I've been in the eBay, I've been
in an eBay and YouTube game fora while, and we love clickbait.
So today, top three tips toboost your eBay sales overnight.
SPEAKER_00 (08:33):
Ooh.
We're supposed to come up withthese?
SPEAKER_01 (08:37):
Yes.
SPEAKER_00 (08:38):
Oh no.
SPEAKER_02 (08:39):
Oh no.
No, we're trying to debunk.
Well, you could run a 50% offsale.
We're gonna debunk thisYouTubers, whatever we're just
saying.
Let's do it.
SPEAKER_01 (08:47):
Alright, let's get around it.
I'm down for either one,honestly.
Oh, okay.
Tip number one, and they're notgoing in order.
So tip number one is the easiestone you can do, which a lot of
people ignore because I feellike they I don't know, I feel
like it's like a tedious thing,they forget.
But number one is, of course,sending offers to watchers.
SPEAKER_00 (09:10):
Ah.
SPEAKER_01 (09:11):
And I kind of haven't been doing due
diligence.
What?
I know.
Like at one point I was like,alright, every like two to three
days I'm doing it.
Because also some items they'renot allowing you to do it.
Yeah, and you can't do it toooften.
So in that case, I was like,alright, let me focus on one day
(09:33):
out of the week, which should beThursday.
Thursday.
Exactly.
Because that's when the saleends.
It's not a good thing.
You hit him with the offer.
Uh that would be a great time topush the offer to buy.
Maybe we'll see.
SPEAKER_00 (09:49):
We'll see.
He hasn't done it, so we don'tknow.
SPEAKER_01 (09:52):
Yeah, well, I haven't done it with hats.
I did do it on the jersey side.
Um it did it did do well, butwhen I ran out of items to send,
that was like, well, I need alist more.
SPEAKER_03 (10:04):
Yeah.
SPEAKER_01 (10:05):
That was during that time.
But what do you think about theoffers part?
SPEAKER_02 (10:08):
Or I'll I'll I'll have I'll have a story for this.
Cause I just I guess I forgot, Imean, the past few weeks.
One the last seven days havebeen kind of hectic.
So I've been religiously doingit every other day.
Um at I think kind of like my mytipping point is when I see on
(10:29):
your desktop it says send offersto a hundred of your listings.
For me, every time it hits ahundred, I send an offer.
So it's kinda like, okay, kindof like the routine now.
Well, last night I looked at it,send send offers to 300 of your
listings.
Yeah.
(10:49):
Oh dear.
So I was like, oh crap, youknow, and I was like, and I was
like, and then I was like kindof like I almost hit my daily
goal and everything like that.
I was like 100 away.
I was like, oh, let me do this.
So before I went to bed, after Idrank drank my vitamins, I sent
offers 10%, only 10%, not bad.
And then I allowed counteroffer, which I don't do a lot.
(11:14):
Golly.
SPEAKER_00 (11:15):
Um You woke up to some of the lowest balls.
SPEAKER_02 (11:19):
No, I well, that is one.
That is the other bad effect,the negative effect, but the
other effect, I sold a bundlesale of seven items last night
because of that offer.
I I think I sent Anna ascreenshot on that and it went
through, you know, like atnight, you know, like those
moment like I just want tosleep.
(11:39):
But now I was like, uh, becausewe don't have a bundle feature
yet, now we have to createanother listing and create that
and send it to the person.
And surprisingly, the personpaid.
So it works again sendingoffering.
Reluctantly happy about it.
Surprisingly.
Yeah.
Because we're gonna we have uhwe have uh we have a feature for
(12:00):
that that's coming out.
Um but but yeah, so I think Ithink it works.
I think it works even anovernight effect.
So that's my story.
SPEAKER_00 (12:09):
Yeah, I do love to wake up to like, oh, this person
accepted my offer fromyesterday.
That's always fun.
SPEAKER_01 (12:16):
How often have you been doing it?
I know.
SPEAKER_00 (12:18):
Oh not really.
Uh probably 15 times a day.
Anytime there's a new offer, I'mcompulsively sending it.
And I also do automated offers,I allow counteroffers, because I
can always say no.
SPEAKER_03 (12:31):
Yeah.
SPEAKER_00 (12:31):
So I just like I throw the gates wide open for
that, like pretty much at alltimes.
But um, it is interesting whenyou know there's a bunch of
different conditions that youritem will be eligible for more
offers.
So like even if you've sent anoffer for that item, like I'm
under my understanding is thatif there's like a new watcher or
like a new person puts it intheir cart or whatever, then you
(12:54):
can send it to them.
Like it'll send again, you know.
Then it will be eligible again.
So yeah, I never let it build uplike hardly at all.
Um and but I usually do if I'mrunning a sale like right now,
um, you know, I'm running apretty decent sale, so I'll
probably only send like a fivepercent off offer, and that's
(13:14):
more so because it puts thatitem back in front of the
buyer's face, and then they go,Oh wow, this is already like 30%
off or whatever.
Um so like if I'm running lessof a sale, I might send more of
an offer, like a more of adiscounted offer.
But a lot of times they'll justdo five percent minimum because
like that just puts it in frontof them.
And it's really funny, there'ssomebody I know um just from
(13:36):
like around town who apparentlywas watching something in my
store and he texted me.
He he's like, How how dare youlike taunt me with this five
percent offer?
And that's like it's alreadyit's already like 30% off.
And he's like, Oh yeah, I didn'trealize that.
I'm like, Yeah, that's why I dothat.
But it's really I wonder whoelse is offended by it.
But I think it's really funny.
SPEAKER_02 (13:57):
Like I get it all the time when I'm watching a 5%
offer, and uh yeah.
SPEAKER_00 (14:02):
Yeah, but it is, it's like I just want to make
it.
But it's a good reminder, yeah.
Yeah, it's a reminder.
SPEAKER_01 (14:09):
I like it.
Alright, let's go to number two,which people of course are
against uh using promotedlistings, and promoted listings,
unfortunately, I can tell youare pretty much the bulk of the
sales.
Because I I just think that ifyou're over the two percent,
you're beating people, I wouldthink.
(14:34):
I I'd like I'd like to know thepercentage of people that don't
use it because it would justfuel me more that I'm like I
would say the percentage of likethe people that don't use it,
the people that do the standardtwo, and then what are the ones
that do like three to four?
Because I feel like if you're atthree to four, you're probably
(14:55):
like I don't think that manywell I guess we don't know, but
how many areas?
Yeah, right, right, rightpercent.
That's true.
SPEAKER_02 (15:01):
But here's the thing though, here's the thing I don't
know if if this is my kind oflike theory.
There's a reason why people seemy listings a lot more because
sometimes I am aggressive atdoing it five percent.
But I am twenty dollars moreexpensive than everybody else.
SPEAKER_00 (15:22):
Well, and also for like it depend it's varies by
category, like what the what therecommended percentage is, which
speaks somewhat to how muchcompetition you have for those
ad spots.
And it's like, you know, it's alot more than just the search
results, it's all these other adplacements.
Yeah, so I think it reallydepends on your category, how
much saturation, like how muchcompetition like you're saying,
(15:45):
maybe you can get twenty dollarsmore than everyone else, but
you're gonna pay two more.
Okay, yeah, that's what I'msaying.
SPEAKER_02 (15:50):
Like, I'll take it, right?
Yeah, so and again, that's youknow, but also to like man, like
will it get there that we get toknow?
I don't think they will do dodivulge that information.
Oh no.
Um, because at that point, thenI'm just gonna be like, we
should just you know mass informeverybody, like, hey, everybody,
(16:10):
drop your uh promoted listing bytwo percent.
Next thing you know, eBay givesus a call.
Sell a club podcast.
We saw a dip in our promotedincome.
What did you guys do?
SPEAKER_00 (16:21):
What did you guys do now?
SPEAKER_02 (16:24):
Yeah, no, I don't think I would work at that.
Yeah, that'd be funny, but we'renot that powerful yet.
Yeah, no.
SPEAKER_00 (16:30):
Not yet.
Every day app, how it grows.
Just kidding.
SPEAKER_01 (16:36):
But even going through the analytics part, it's
kind of scary on how I guess howmuch or how many sales is really
dedicated from the promotedlistings.
Like, I don't really get a lotof organic traffic just by not
doing it on its own.
And I don't even care if it'slike a unique item or not.
SPEAKER_02 (16:51):
It's just you get buried.
You get buried.
Um I and I think isn't it shownon the Terapeak?
I mean, not terror, it's productresearch.
SPEAKER_00 (17:00):
Product research, you mean?
Um let me see.
Who is Terapeak?
I've never heard of it.
SPEAKER_02 (17:05):
Um I don't know.
I probably saw it as a is aninfo somewhere that percentage
of items sold at a uh at a likepromoted.
Yeah, I don't know where thatis.
SPEAKER_01 (17:24):
Maybe a lot of the days that my organic is is doing
better than the promotedlistings are the ending sale
days.
Ooh.
Um because they're been kind ofwatching it, they're expecting
it's gonna end soon.
SPEAKER_02 (17:37):
So some could argue it's like, oh, it was a promoted
listing, it was the urgency thatyour sale created.
Or vice versa.
Yeah, but you can never be like,oh, let me get the two percent
back and just use my marketingstrategy.
Like, no, you can't.
Because there's a 30-daycooldown either way, right?
Yeah, yeah.
SPEAKER_00 (17:54):
Hey, sorry, I'm I'm just remembering, what did
didn't we talk one time aboutwhat a good ROAS is?
Like what a good uh number is.
SPEAKER_02 (18:06):
I I know we were in a room together that we were uh
talking about.
SPEAKER_00 (18:10):
On campus, right?
SPEAKER_02 (18:11):
Yes, and I brought it up again at eBay Open with a
circle of eBay employees.
SPEAKER_00 (18:15):
Oh, interesting.
SPEAKER_02 (18:16):
And they said my ROWS was impressive.
What is it?
Uh it was Or what was it?
It was uh at that point, um Ihad it at 28.
SPEAKER_00 (18:24):
Okay.
Yeah, that is impressive.
SPEAKER_02 (18:26):
So ROWAS means return on ad spent.
So every dollar.
So if you guys are looking atyour dashboard, let's just go
through it.
I think this is.
SPEAKER_00 (18:34):
I know I'm looking at it right now.
That's what made me think about.
SPEAKER_02 (18:37):
So let's go to let's go to marketing.
SPEAKER_00 (18:39):
Marketing tab and seller hub, advertising
advertising.
Oh, oh, okay.
Yeah, not marketing.
SPEAKER_02 (18:46):
Oh, okay, they have their own thing now.
Advertising, right?
And you see a lot of boxes withnumbers.
So in the bottom right, there'sthis thing called R-O-A-S.
SPEAKER_00 (18:57):
We call it ROAS or ROLAS.
SPEAKER_02 (19:00):
Or return on ad spend.
So um at some point, I had thehighest at 28 point something.
Yeah, that's high.
Um, so every dollar I spent, I II sell twenty twenty-eight
dollars of an item worth.
Or, you know, that's the averageof everything.
Um, so you know, well somebodycould come up to me and like,
(19:24):
hey Ken, will you pay me ahundred dollars and then you get
to sell two thousand eighthundred dollars of your item?
I would say yes all the time.
All the time.
Now, if you put it at a scale,Ken, would you give me a
thousand dollars if I can selltwenty-eight thousand dollars of
your item?
(19:44):
I would say yes all the time.
Yeah.
Um so if your ROAS is lower thanthat, um, I'm sorry.
It is, but it's still good.
I I think I'd 28.
I think uh ROW us at 10 is stillgood.
SPEAKER_00 (20:01):
Yeah, 10x.
SPEAKER_02 (20:03):
I I I I actually again per category.
Yeah.
Um I think 10xing yourinvestment is a great return for
marketing spent.
SPEAKER_00 (20:13):
I think so too.
My my inventory is moremiscellaneous than yours.
Um mine's like just under 20.
It's like 19.
like nine something.
So that's still.
How's how's Glenn Glenn?
SPEAKER_01 (20:24):
Glenn probably don't spend much on that.
Uh mine's at twenty-four pointsix.
SPEAKER_02 (20:29):
Oh, impressive.
He's making those dollars count.
SPEAKER_01 (20:33):
That's yeah, see, I like that.
I like that.
I like that.
It's up uh 5.1% from the priorperiod.
SPEAKER_00 (20:38):
Glad to hear him in the last place.
And now we need to hear fromSneakers Envy.
What is it?
He'd be like 40.
Yeah.
SPEAKER_02 (20:47):
Like 40.
That's hilarious.
SPEAKER_01 (20:48):
I'm sure it's.
But I think out of all theselittle boxes, though, that
caught my mind or got my eye onthis was like 1.65 conversion,
which is up 0.44%.
SPEAKER_02 (20:57):
What that's high.
Your conversion rate?
SPEAKER_00 (21:00):
Uh oh, am I beating you guys at that?
SPEAKER_02 (21:02):
Um, I'm at 1.99, so try to beat me.
SPEAKER_00 (21:06):
Read it and weep.
2.3.
SPEAKER_02 (21:09):
Oh, golly.
This is high though.
This is high.
This is high.
I remember the first time me andGlenn talk about it, I remember
vividly.
I I said it.
If your click through andconversion is above 0.8, it's
great.
Yeah.
Because that's what we've seenso far at that moment, at that
(21:30):
moment.
And again, this was before allthe promoted listings and stuff
like that.
But obviously, promoted listingshelp.
Yeah.
And all the best offer now,right?
Like because all the best offerconvert.
Think about it.
As soon as you hit yes or accepton the offer, it's a conversion.
Yeah.
Right?
So, and again, we literally justtalked about sending offers and
(21:52):
using, you know, using promotedlistings.
So I think the two topics thatwe just discussed directly
impacts our conversion and ourROAS.
SPEAKER_00 (22:01):
So far, the clickbait is delivering.
SPEAKER_02 (22:04):
Um, right now.
SPEAKER_01 (22:13):
And our last one, which Anna was actually doing
these.
Oh ending items and sellingsimilar, or at least just going
through the stale items and orrelisting some of the items.
I like that, I like that.
So how does how would you saythat this also plays into the
advertising, the promotedlistings, things like that?
(22:36):
I mean, if you're ending an itemtoo and you're selling similar,
you are gonna be, I guess, belosing those watchers.
If you had any.
If you had any if you had any tobegin with.
Yeah.
SPEAKER_02 (22:48):
So, okay, okay, I I go first and then I can weigh
into it.
I'll make it quick.
Um, one of my strategy in usingthat is because we carry
seasonal items, so I make sure Irefresh the on-season items now.
For example, we're heading tothe colder weather.
(23:09):
Um, so I audited all my pants,my sweatpants, my hoodies, and
my jackets.
The ones that have really lowviews, or oh you know, the
bottom of the barrel stuff thatare stale that don't have high.
When I say high watchers, I saylike 10.
Anything that are under 10,there's a reason why they
(23:30):
haven't pulled the trigger yet.
You can spare them, yeah.
Yep, that's when I s uh end it,sell similar and kind of like uh
I this is when I changedstrategy.
So either I do free shipping orI do um calculated shipping or
flat rate shipping, and then Ikind of like, you know, if you
(23:50):
didn't sell for a hundred, letme try to sell it for two
hundred and run a 50% sale.
So so that's how that's how I doit.
So and a way in all of that.
SPEAKER_00 (24:01):
I just thought about this.
I'm gonna start doing because Ilove the idea of like changing
your strategy.
A lot of the time I'll like lookat those listings, like I end
them and I do sell similar inbulk, but I'll still like look
through them, you know, and makesure there's nothing crazy or
maybe my price is weird or mytitle's weird.
I don't know.
I'll just like quickly glanceover them, you know, like a
(24:21):
hundred at a time or two hundredat a time.
Um but I hadn't thought aboutthat.
A lot of my items not not all,but like a lot of them do have
free shipping already.
But I think what I might startdoing is adding those items to
eBay for charity and doing likea ten percent to a charity.
I I do I already support umReflections of Trinity with our
(24:44):
beloved Lori Wong um with someof my items, but honestly, like
I haven't kept up withreplenishing as I've been
listing new stuff, so I need tobut maybe that's a good way to
do it.
Like that because that you know,gives you another kind of
exposure, like another way of umyour item being exposed to
buyers.
And that might be a good move tokind of to do like what you did
(25:07):
with free shipping, but kind ofchange it up a little bit, give
it a little bit of an edge.
And then I don't know, honestly,sometimes like it's funny that
you say you just audited yourseasonal stuff, because I just
did this like a day or two ago,and there were a couple of
listings of like running shortsthat I've had for a long time,
and like they are selling likecrazy now, and they had zero
(25:28):
views and zero watchers, and Iwas like, and I looked at those
listings and was like, There'snothing wrong with these
listings, like they're just likeyou know, duds for some reason.
And as soon and I didn't changeanything about them, I just re
you know, did a sell similar,and now like literally I have
sold like three or four pairs ofthem today.
Like, okay, so I don't know whythat was at the bottom of the
(25:50):
barrel, but for whatever reason,starting it over for you know,
fresh like really helped.
Um but I really like that adviceto like even if it's maybe you
don't just need to likecontinuously lower your price
over and over, or like onceyou've offered free shipping,
it's like you can't do thatagain.
You can do that move one time,and then if another you know 90
(26:12):
days goes by, well then what,you know?
So I'm gonna try the charitything, I think.
SPEAKER_01 (26:17):
And I know that like everybody has different rules on
their items, how long they wantto stick with it.
SPEAKER_00 (26:23):
I don't care about that.
SPEAKER_01 (26:24):
Yeah, and some people.
But I think interesting thingthough is when you go to your
selling or like little sellertab right there in the corner on
the app, and you do get offers,it is gonna tell you now it was
listed how many days.
SPEAKER_00 (26:40):
I love that.
I remember asking eBay for that.
SPEAKER_02 (26:44):
Yeah, as a matter of fact, uh one of our uh great
friends, the Inca, the Inca FansClub, um Inca, me and Yinka were
literally showing it to eBaythat we were accepting offer.
Yinka was laughing as like$80offer for a 450-day old item.
You like XAP! That's what hesaid.
That's what he said.
(27:04):
Accept.
That's what Inca says.
Always laughing.
SPEAKER_00 (27:07):
So he's he's accepting you're you're getting
it.
SPEAKER_02 (27:10):
Yeah, yeah, yeah, yeah.
SPEAKER_00 (27:11):
So he was uh he was a sound clip of him doing that.
SPEAKER_02 (27:14):
Yeah, um, yeah, I like that.
That's genius.
Um, that's a great tip.
Good call out on that because II was I was just happy about it
already.
SPEAKER_01 (27:22):
Yeah, so does that come into play a lot when you
you see these and and also too,like when you're re-selling
similar, right?
SPEAKER_02 (27:31):
So obviously that counter resets.
Yeah, right?
And and then now it's kind oflike doesn't yeah, the counter
reset.
If you s no, if you sell onelike this, right?
Like if you don't relist therelist, I think it continues it.
Because uh sell similar actuallycreates a new one, so it has a
new set of new item ID.
SPEAKER_00 (27:51):
Yep.
But does it still have theoriginal original list date in
there?
No at all?
SPEAKER_02 (27:57):
No, not at all.
Zero.
Because I know that because mymy my oldest list date is um uh
within one year now.
SPEAKER_00 (28:05):
Okay, yeah.
Well mine are too in the likeactive listings, but when I
actually go and look at thatlisting, I'm gonna check this
really quick before I say that.
SPEAKER_02 (28:15):
Because I have an offer for an item that was like
50 days old, and I was like, no,this was last year's item.
Yeah.
Yeah.
Well, at least that's what theoffer shows you.
It's it's the current, not theoriginal.
SPEAKER_01 (28:31):
So Kenny, do you have like a certain days that
you see that you're like I I'dlike to keep it within a
hundred.
SPEAKER_02 (28:38):
Um, you know, uh turn my maybe like a 90-day type
of thing.
Yeah, turn my turn my storethree to four times a year or
something like that, but itdoesn't really happen, you know.
Like you try to be hopeful, butit's usually like any like any
business plan, it doesn't reallygo as planned.
So, so you know, you try to beoptimistic.
(29:00):
Uh I think anything within 150days, you know, I kind of like
counter, you know, a little bitmore, I play with the offers.
But if it's like 200 days, if Isee 200 days, I'm like, if I'm
not losing money, yeah, you'regetting it.
SPEAKER_00 (29:16):
You're like, that's too many days.
Yeah, my oldest stuff right nowis like under three months.
SPEAKER_02 (29:22):
Yeah.
SPEAKER_00 (29:22):
So I thought there was like somewhere that you
could still see the original,original date, but I don't see
it right now, so never mindabout that.
Yeah.
Because I thought that that thatwas my understanding that it
totally reset the clock ahundred percent because it gave
it a new item ID.
But I thought that afterlearning that years ago, that at
some point I was sort of coursecorrected on it.
(29:44):
But I I mean it's still worthdoing 'cause for most intents
and purposes it's like, okay,yeah, this is a new listing, but
anyway.
I'll figure it out.
SPEAKER_01 (29:55):
So those are the three, but we have like two
bonus ones.
SPEAKER_00 (29:58):
Oh
SPEAKER_01 (30:00):
Yeah, we want to over over deliver here, you
know?
SPEAKER_00 (30:02):
Should we like should we take on two additional
personas to host the podcast toanswer these?
SPEAKER_01 (30:08):
We should.
SPEAKER_00 (30:09):
Well, we've already got Phil, and that's built in.
SPEAKER_02 (30:12):
Yeah.
I'll be Phil the uh what wasthat?
What was the name?
SPEAKER_00 (30:16):
The enthusiast?
SPEAKER_02 (30:17):
No, the the budget conscious.
The budget conscious Phil.
Okay, you gotta answer budgetconsciousness.
eBay side.
SPEAKER_00 (30:25):
Okay, great.
SPEAKER_01 (30:25):
Love it.
So let's say you don't want todo promoted and all of these
things.
So I guess your next organicbest option is to add new items
weekly.
I mean you have to.
In order and when we me and Kentalk to eBay, they're telling us
how you don't have to list everyday, so we do know that.
But they do want you on aschedule, and a lot of sales
(30:48):
that do come in are from peoplelooking at similar items.
Yeah and they just happen to gointo your store and see even
more items that come from, youknow, that certain seller,
niche, or whatever they're kindof looking for.
So to bring in more people andmore buyers, you know, obviously
listing more items, but just newitems too.
(31:10):
They have to be something kindof fresh, something that people
feel if it is a little toostale, hey, how come this store
hasn't really added anythingnew?
And when you build those likecustomers that are looking
forward to you adding new stuff,it would just be like anything
else if they're following, youknow, Nike or something, you're
like, hey, there's no new Ithought they get new drops, I
(31:31):
don't know, or something newevery Friday.
Same thing again, you know.
Over and over again.
SPEAKER_02 (31:36):
Um no, a budget conscious feel, Glenn, how can
they source more products if I'mnot selling anything?
SPEAKER_00 (31:45):
That is a conundrum for sure.
SPEAKER_02 (31:47):
Right, right, but I got some different problems
there.
Well, it sounds like it soundslike you're a terrible buyer,
Phil.
Um so no, I I hundred percentagree.
And and you know how like we allhave this feeling like, oh, I
sell uh let's just say I list ahoodie, and all of a sudden, a
(32:08):
you know uh shorts that I'velisted 400 days ago sold.
And it gives you the feeling oflike, oh, if you feed the
algorithm, it'll be happy, yourthe rest of your store will wake
up or something like that,right?
But but also you know, you haveto think the buyer, the buyer
way of doing things, right?
Let's say you list somethingthat's trendy or in season,
(32:32):
right?
There's high likely that thebuyers or consumers are looking
at it right now.
So let's they click and they'llbe like, Oh, this is a nice
jacket from the Hustle B store.
Let me see what else he got.
It's like I don't have eightydollars to spend on the hoodie
right now, but let me uh savethat.
And then offer.
And then he scrolls through orsend me an offer later, right?
(32:53):
Or he goes scrolls through likehe's like, Oh, I actually only
have 25 bucks to spend.
Let me see.
Oh crap, I actually need shorts,I'm going on vacation next week.
And then he clicks on it andbuys it.
So that's my theory of onlinedigital shopping because I've
done that myself, and you know,and it's been explained to me by
(33:14):
some other eBay sellers as well.
I mean eBay sellers and eBayemployees, same kind of like um
and and this is buying morebehavioral.
It's yeah, it's very behavior,buyer behavior and stuff like
that, and all of a sudden youstart selling something that's
random that took you to thatstore.
So that is that is my piece onthat.
SPEAKER_00 (33:33):
Yeah.
SPEAKER_01 (33:34):
Anna, anything new there?
SPEAKER_02 (33:35):
Or not really?
SPEAKER_00 (33:36):
Um Yeah, I mean it's it's interesting because this is
like the premise of a buyer whois like, I'm gonna go look
around your store, or maybe likea repeat buyer, fanslash
customer, right?
Potentially stalker, hopefullyno.
But you know, it's like I nevereven thought about that until I
(33:57):
started doing more retailarbitrage.
Like I never expected or caredabout, frankly, building like a
buyer base of repeat customersbecause I'm like, I don't know,
there's like a bajillion userson eBay.
I don't really care if the sameperson buys my stuff twice.
Like none of my things are thesame twice anyway.
So maybe sometimes like acollector will come and buy like
(34:20):
multiple items that are in acertain category, but like other
than that, I just didn't feellike I saw it that much.
But now that I do more retailarbitrage, that's more like
branded, you know, kind of stuffthat people like to return to
that brand over and over again,I think it's way more likely
that oh, if they have a goodexperience with me, then they'll
want to come and see like whatnew stuff.
(34:41):
So now I care about it more.
I still don't care about listingstuff every single week, but I
will say there is always anoticeable like uptick in sales
when I am consistently ishlisting.
Um, like I didn't list all ofAugust because of all the crazy
stuff that was happening withlike eBay open and getting ready
(35:04):
to move my inventory again,which I'm done with, praise the
Lord, that's all done.
But like um all of that, youknow, was in place of the time I
would have been using to list.
So now that I am listing again,it's like, okay, yeah, I can
tell that this is making animpact.
Um, so I think it's important.
I think the premise of therepeat buyer is definitely more
(35:26):
important to me now than it was.
SPEAKER_01 (35:29):
All right, our last one is just full circle running
sales.
Which is why there's no salestoday for me, because my sale
ended yesterday.
And so people like to dodifferent things free shipping,
shipping discount, sale event,order discount, you know, volume
pricing, whatever whichever oneyou want to go with.
(35:51):
Right.
Interesting part though with thehats, I'm not doing there's no
offers and there's no freeshipping.
SPEAKER_00 (35:59):
And don't free lunch either.
SPEAKER_01 (36:01):
So I'm I think that there's also kind of like a
little debunking there thatpeople say, well, you have to do
free shipping, you have toundercut the next person, um, or
you have to accept offers that'sgonna boost your sales.
But the I mean, for it beinghats, I think that's very good
in not even having that option.
Yeah.
SPEAKER_00 (36:21):
And it's like I think you don't have to unless
you have to, right?
We're it's back to the oldtruckload of iPads.
Like, do you have to do everymarketing strategy in the world,
like our sales strategy, if yourstuff is moving?
Like, no.
Yeah, you definitely do not.
I like having all the options,but to be honest, I mostly just
use like a markdown sale, like nI don't even know, 99 times out
(36:45):
of a hundred, that's the type ofsale I run.
Sometimes I'll do a coupon, butlike volume pricing, I have
never really had luck with.
I've tried it a couple times,um, which maybe isn't enough
times to like really know.
But so far that hasn't been abig hit for me.
But I think there's so much likelike consumer psychology about
the strike-through pricing, youknow, and people being like, Oh,
(37:08):
I'm getting a discount.
I will absolutely price mystuff.
I do, I build in like 10 to 20percent that I can just
immediately mark down, and I'mrunning a sale all the time,
whether it's 10% or 50%, I'mrunning something because it's
gonna always have thatstrike-through pricing.
SPEAKER_01 (37:24):
Yeah, that's true.
It just when when they searchfor something too on eBay, just
kind of does build them that alittle urgency too.
And yeah, I don't know, it justgo looking through the listings,
you're like, okay, this is onsale, when is it in?
You kind of go with a little bitmore of the details, so you
know, I like it.
SPEAKER_00 (37:40):
Okay, I have a related question for you guys,
and then I do want Ken to answerthis question.
Um, but what how do you feelabout because I see this and I
have done it sometimes,especially when I'm selling
similar off of another listing,like sell one like this.
How do you feel about having thefull retail price in the title?
SPEAKER_01 (37:58):
Hmm.
SPEAKER_00 (38:00):
That one has been you can't do it all the time.
SPEAKER_02 (38:05):
Yeah, you can't do it all the time, but I But when
do you do it?
I do it when there's a um I doit for special like expensive
items.
Like like I I it's kind of likea rule, anything that's like
over 275 or 250, I put it there.
Only because most of thoseitems, they're not even they're
(38:25):
probably gonna be sold at 30 to40% off.
And that gap is so big, right?
Let's just talk, let's just talkthree hundred dollars, right?
Right.
A thirty percent off threehundred dollars is almost a
hundred bucks off, right?
Like you're you're selling attwo ten on a three hundred
dollar item.
So that's when I usually dothat, and it's just reinforcing
that slash markdown.
(38:46):
Yeah, yeah, yeah.
Like I I like that, orespecially when I'm selling when
my buy cost on this product,like a product that I bought for
two dollars and retails for ahundred, I just want it gone at
fifty.
You know what I'm saying?
Like I want that, like it's ahundred dollars thing.
Yeah, so so that's kind of whenI do it.
But interesting.
I I like it.
I like it.
I don't think it bugs me.
(39:07):
If the character is still there,I'd put it up.
SPEAKER_00 (39:10):
I feel like as a seller, I'm always like, I don't
know, is this weird to do?
But then as a buyer, I'm like,oh dang, I'm getting$90 off.
Like, I love that.
I like that, I like that.
I do not mind having thatinformation up front.
But what about you, Glenn?
What do you think?
SPEAKER_01 (39:24):
Yeah, I've done it, I've done it kind of like how
Ken says with like 250 plus,like those type of items.
But yeah, for a lot of the otherthings, I actually haven't done
that.
I feel like I'm trying to usemore characters for something
else in the title.
But I can see, you know, whenpeople want to use that.
Probably at the very end of thetitle, MSRP or something.
SPEAKER_00 (39:43):
Or I think that's a that's a little hidden gem.
Like, I don't think we've everspecifically talked about that
before.
So this is my homework from thisepisode is to go do everything
over, we'll say over 250 that'slike got a new with tags.
Right?
I'm gonna go add that to all mytitles and see if it makes a
difference.
And also, I'm going to do theeBay for charity thing on my
(40:05):
listings as I refreshed them.
SPEAKER_01 (40:07):
I think that will yeah.
You have to report back.
SPEAKER_00 (40:10):
I will report back.
SPEAKER_01 (40:11):
Yeah, and you let us know how that goes.
SPEAKER_00 (40:12):
I'll take notes, I'll analyze data.
SPEAKER_01 (40:15):
Okay, good, good, good.
Kenny, anything else?
SPEAKER_02 (40:18):
No, I think it was a great uh great topic discussion.
SPEAKER_00 (40:22):
Um I think Wait, you didn't answer the question.
SPEAKER_02 (40:25):
What?
SPEAKER_00 (40:26):
There was a whole question.
I just derailed us with thatMSRP thing.
SPEAKER_02 (40:30):
I agree.
SPEAKER_00 (40:31):
Oh, that was it?
You just agreed?
Oh, I just missed it.
SPEAKER_02 (40:35):
I agree.
Sorry.
I agree.
I agree.
I guess I wasn't listening.
Well, well, I was gonna say theclickbait wasn't a real
clickbait, so this is the firstclickbait that is real that it's
that's real.
Yeah, you're welcome.
You're welcome.
So for if you're listening tothis and you made it here, um
consider yourself leveled up andeducated a little bit more.
(40:57):
So thank you all for watchingand listening.
Not really watching, we're noton video podcasts.
SPEAKER_00 (41:02):
I bet they're imagining us though.
SPEAKER_02 (41:03):
Not yet, not yet.
SPEAKER_00 (41:05):
Disease your imagination, yeah, yeah, yeah.
SPEAKER_02 (41:07):
And um, we will see you in the next one.
Make sure you follow them ateBay for sellers.
Make sure you keep up to datewith all the info.
There is another seller check inthat's coming up.
We will link it in our bio andin our description.
We will see you on the next one.
Peace.
See ya.
SPEAKER_00 (41:26):
Goodbye.
Yo yo yo what is up everybody seller club podcast
Let's drop that beat Yo yo yohow are you guys feeling like
about 97 episodes in how aboutyou feeling about 97% 97 That's
(00:26):
an A episode Solid A 97 episodeAnd today's gonna be a huge
episode Yeah and uh we're almostto the end of September when
this is the time we wake peoplethat are slacking.
You know?
You know how they say Wake me upwhen September ends September
ends?
SPEAKER_00 (00:46):
Yeah.
I'm so proud of you for making apop culture reference.
SPEAKER_02 (00:51):
I'm getting better at this.
I'm getting better at this.
SPEAKER_00 (00:53):
Okay, but now you know I'm gonna ask you whose
song is that?
SPEAKER_02 (00:57):
Oh it's uh it's a it's uh I think it's like a like
a rock-ish band.
I will accept that answer.
Um wait, wait.
Is it uh is it Adam LavinLevine?
No.
No.
SPEAKER_00 (01:17):
Like that's I would I would say that's pop anyway.
SPEAKER_02 (01:20):
Okay, well um it's not red hot chili peppers.
SPEAKER_00 (01:24):
It's not.
No, it makes way too much senseto be red hot chili peppers.
Right, right?
I think so, right?
SPEAKER_01 (01:30):
Where's Chad China?
SPEAKER_00 (01:31):
It's uh give me a give me a clue.
Give me a clue.
I do, I do, I do.
Okay, okay.
I was like, come on.
Okay, I'll give you a clue.
Alright, this is asports-related clue.
Who is my team based on my name?
SPEAKER_02 (01:46):
Okay.
St.
Louis Cardinals.
SPEAKER_00 (01:48):
No, no, no, my name.
Based on my name.
SPEAKER_02 (01:50):
Oh okay, Green Bay.
SPEAKER_00 (01:51):
Oh, oh it's Green Bay.
SPEAKER_02 (01:55):
Green Day, Green Day, Green Day.
I know they know.
I know the day.
Yeah, yeah.
Okay.
Okay, okay.
We need to celebrate thismoment.
SPEAKER_00 (02:02):
Totally close the loop on a correct pop culture
reference.
I'm so never being proud of it.
SPEAKER_02 (02:07):
I I I knew it.
I knew it.
I and I know who Green Day is,so yeah, yeah.
So nothing easy.
SPEAKER_00 (02:13):
Anyway.
And that's today's show, guys.
It's a fun excursion.
SPEAKER_02 (02:17):
Yeah, yeah.
Well, as a matter of fact, letme hand over the show to Glenn.
SPEAKER_00 (02:20):
Glenn takeover.
Yeah, why don't you just take itfrom here?
SPEAKER_01 (02:23):
Okay, so it will is end of September, are we in Q4?
Does this qualify or not yet?
SPEAKER_00 (02:28):
When this comes out, yes.
SPEAKER_02 (02:29):
Yeah, when you wake up, when you wake up, it's Q4.
Put it this way.
Yeah.
SPEAKER_00 (02:35):
Okay.
You wake up like, oh my gosh,it's finally well, it's yeah,
it's like a couple days to Q4when this episode drops.
So most people will hear it inQ4, probably.
SPEAKER_01 (02:44):
Before we get into our topic, how are sales?
How have they been the lastseven to ten days, would you
say?
Oh.
SPEAKER_00 (02:53):
So mine's okay.
Mine's been okay.
I did run a really big sale.
Um, so there was kind of alittle hangover from like the
sale ended and then I wasn'thaving crazy sales anymore for a
couple days.
But this was another thing Idid.
I was looking at all thelistings I have that had like no
or low views, and it was kind ofa lot.
(03:14):
I refreshed some of them by sellby doing self-similar, but also
I did actually bump my promotedlistings rate up like two
percent from what it was.
Because I still use just like ablanket strategy that generally
listings.
So I bumped it up a couplepercent, like I don't know,
maybe twenty-four, forty-eighthours ago, and I do feel like
(03:36):
that's making a difference.
And so today and yesterday mysales have been great.
For just two percent more.
SPEAKER_02 (03:42):
So I would say my my my 30 days is finally on the
green.
SPEAKER_00 (03:47):
That's good.
SPEAKER_02 (03:48):
Yeah, it's all so it's going up from here because
I was getting worried a littlebit there.
Um but also that's because youknow we haven't listed in
August.
Um and this month we've beenlisting a lot.
Um I could tell you that ourimpressions have gone up by 10%
the last seven days.
SPEAKER_00 (04:07):
Interesting.
SPEAKER_02 (04:08):
So um, you know, my 30-day impression is still lower
compared to the last 30 days,but at least the you know, the
nearer seven days compared tothe last week is already doing
better.
So I think all the new listingsis happening, all the um
repricing is happening, youknow, like it's having effect.
(04:30):
So I think it's a matter of timethat you know we're gonna need
Santos Elves to help us ship.
SPEAKER_00 (04:36):
Let's hope they really need more to do.
I mean, why thumbs.
SPEAKER_01 (04:42):
How about you, Glenn?
Uh the hats are doingsurprisingly well.
Um the hats on eBay.
Hats on eBay.
Hats on eBay, yeah.
Last 31 days.
It's really fresh to hear thatfrom you.
It's really fresh.
I'm I'm excited for that.
Yeah, 40%.
SPEAKER_00 (04:59):
Reluctantly pleased about it.
Yeah, he is surprising.
SPEAKER_01 (05:03):
I am a little surprising.
Yeah, it is a little surprising.
SPEAKER_02 (05:07):
He just got in a little bit more skeptic, you
know what I'm saying?
SPEAKER_03 (05:10):
I know, exactly.
SPEAKER_02 (05:12):
He's getting up there in age that we have to uh
watch out for him turning intoone of those uh, you know,
people that blames thealgorithm.
Uh one of those guys.
SPEAKER_00 (05:24):
No, Glenn's never gonna give up his relentless uh
radical responsibility for hislife and his business.
He never will, even if he soundsa little skeptical.
Yeah, he can't he won't.
He can't and he won't.
SPEAKER_01 (05:35):
We're uh up 40% last 31 days for sales, very good.
That's very good.
Um impressions were up 44%, sonow we're 13 million.
Same.
Uh our conversion rate went upto 0.8 from 0.6.
SPEAKER_02 (05:50):
Oh, that's good.
SPEAKER_00 (05:52):
We like to hear that.
That's good.
That's good.
SPEAKER_01 (05:54):
So very, very happy.
Only problem today though isthat my sale just ended.
And uh don't have any sales.
No.
SPEAKER_02 (06:03):
That hurts.
That hurts.
That is why I think it has to belike, um, you know how when they
say uh this is a pro tip, whenyour sales it says ending soon.
Yeah, right?
You need to make a copy of thatsale and run it or schedule it
(06:24):
as the other one ends.
SPEAKER_00 (06:28):
Like and keep it going, but you'll still get the
ending soon.
Yeah.
Emergency.
SPEAKER_02 (06:32):
Yeah, yeah, yeah.
Or or like you know, like forme, like I end my sale like, you
know, because like sometimes heends at midnight, I'm like, I'm
not waiting until midnight.
I end it at ten, you know, I endit two hours early and make sure
the other one starts.
Um so yeah.
So you like I feel likeespecially because the way I
(06:53):
know the way you run sale, it'slike it's a big sale compared to
the the the regular sale.
Like if you're running anythingover a thirty, forty percent
sale, I mean, then if it thatcools off, then yeah, yeah, you
won't have sales.
SPEAKER_00 (07:06):
I did that like that's what I was like kind of
recovering from this weekbecause I have like I still have
a pretty big sale going now, butover the weekend I did just 48
hours where my whole store wasfifty percent off, which is kind
of crazy, but I was like, eh,like everything's not gonna sell
in two days, and like so muchgood stuff didn't sell, you
know, in those two days.
(07:27):
But I did have a couple of days,like over a thousand dollars of
sales a day.
But you can't just like sustainthat forever and just run it 50%
off all the time, you know.
So I'm like, I'll do like a hitlike on the weekend like that,
and then I'll do like a normalsale during the week.
But I always schedule them backto back though, but you feel it
that that first day after thehuge sale's done, you're like,
(07:47):
oh I know.
SPEAKER_01 (07:49):
So now looking at my chart, it seems like every
Thursday is just like a badsales day.
SPEAKER_00 (07:54):
And guess when we are recording this podcast,
guys, a Thursday.
SPEAKER_01 (07:59):
And every Wednesday is like a really good day
because the sale ends like thatday.
Yeah.
SPEAKER_00 (08:04):
You get all the urgency.
You should just experiment withpushing it to a Thursday one
time so you can have a goodThursday for once.
SPEAKER_01 (08:11):
That's true.
SPEAKER_00 (08:12):
Just see if it holds, you know, or if there's
something really special aboutWednesday.
SPEAKER_01 (08:16):
Yeah, well, try that out.
But today's episode is you know,I've been in the eBay, I've been
in an eBay and YouTube game fora while, and we love clickbait.
So today, top three tips toboost your eBay sales overnight.
SPEAKER_00 (08:33):
Ooh.
We're supposed to come up withthese?
SPEAKER_01 (08:37):
Yes.
SPEAKER_00 (08:38):
Oh no.
SPEAKER_02 (08:39):
Oh no.
No, we're trying to debunk.
Well, you could run a 50% offsale.
We're gonna debunk thisYouTubers, whatever we're just
saying.
Let's do it.
SPEAKER_01 (08:47):
Alright, let's get around it.
I'm down for either one,honestly.
Oh, okay.
Tip number one, and they're notgoing in order.
So tip number one is the easiestone you can do, which a lot of
people ignore because I feellike they I don't know, I feel
like it's like a tedious thing,they forget.
But number one is, of course,sending offers to watchers.
SPEAKER_00 (09:10):
Ah.
SPEAKER_01 (09:11):
And I kind of haven't been doing due
diligence.
What?
I know.
Like at one point I was like,alright, every like two to three
days I'm doing it.
Because also some items they'renot allowing you to do it.
Yeah, and you can't do it toooften.
So in that case, I was like,alright, let me focus on one day
(09:33):
out of the week, which should beThursday.
Thursday.
Exactly.
Because that's when the saleends.
It's not a good thing.
You hit him with the offer.
Uh that would be a great time topush the offer to buy.
Maybe we'll see.
SPEAKER_00 (09:49):
We'll see.
He hasn't done it, so we don'tknow.
SPEAKER_01 (09:52):
Yeah, well, I haven't done it with hats.
I did do it on the jersey side.
Um it did it did do well, butwhen I ran out of items to send,
that was like, well, I need alist more.
SPEAKER_03 (10:04):
Yeah.
SPEAKER_01 (10:05):
That was during that time.
But what do you think about theoffers part?
SPEAKER_02 (10:08):
Or I'll I'll I'll have I'll have a story for this.
Cause I just I guess I forgot, Imean, the past few weeks.
One the last seven days havebeen kind of hectic.
So I've been religiously doingit every other day.
Um at I think kind of like my mytipping point is when I see on
(10:29):
your desktop it says send offersto a hundred of your listings.
For me, every time it hits ahundred, I send an offer.
So it's kinda like, okay, kindof like the routine now.
Well, last night I looked at it,send send offers to 300 of your
listings.
Yeah.
(10:49):
Oh dear.
So I was like, oh crap, youknow, and I was like, and I was
like, and then I was like kindof like I almost hit my daily
goal and everything like that.
I was like 100 away.
I was like, oh, let me do this.
So before I went to bed, after Idrank drank my vitamins, I sent
offers 10%, only 10%, not bad.
And then I allowed counteroffer, which I don't do a lot.
(11:14):
Golly.
SPEAKER_00 (11:15):
Um You woke up to some of the lowest balls.
SPEAKER_02 (11:19):
No, I well, that is one.
That is the other bad effect,the negative effect, but the
other effect, I sold a bundlesale of seven items last night
because of that offer.
I I think I sent Anna ascreenshot on that and it went
through, you know, like atnight, you know, like those
moment like I just want tosleep.
(11:39):
But now I was like, uh, becausewe don't have a bundle feature
yet, now we have to createanother listing and create that
and send it to the person.
And surprisingly, the personpaid.
So it works again sendingoffering.
Reluctantly happy about it.
Surprisingly.
Yeah.
Because we're gonna we have uhwe have uh we have a feature for
(12:00):
that that's coming out.
Um but but yeah, so I think Ithink it works.
I think it works even anovernight effect.
So that's my story.
SPEAKER_00 (12:09):
Yeah, I do love to wake up to like, oh, this person
accepted my offer fromyesterday.
That's always fun.
SPEAKER_01 (12:16):
How often have you been doing it?
I know.
SPEAKER_00 (12:18):
Oh not really.
Uh probably 15 times a day.
Anytime there's a new offer, I'mcompulsively sending it.
And I also do automated offers,I allow counteroffers, because I
can always say no.
SPEAKER_03 (12:31):
Yeah.
SPEAKER_00 (12:31):
So I just like I throw the gates wide open for
that, like pretty much at alltimes.
But um, it is interesting whenyou know there's a bunch of
different conditions that youritem will be eligible for more
offers.
So like even if you've sent anoffer for that item, like I'm
under my understanding is thatif there's like a new watcher or
like a new person puts it intheir cart or whatever, then you
(12:54):
can send it to them.
Like it'll send again, you know.
Then it will be eligible again.
So yeah, I never let it build uplike hardly at all.
Um and but I usually do if I'mrunning a sale like right now,
um, you know, I'm running apretty decent sale, so I'll
probably only send like a fivepercent off offer, and that's
(13:14):
more so because it puts thatitem back in front of the
buyer's face, and then they go,Oh wow, this is already like 30%
off or whatever.
Um so like if I'm running lessof a sale, I might send more of
an offer, like a more of adiscounted offer.
But a lot of times they'll justdo five percent minimum because
like that just puts it in frontof them.
And it's really funny, there'ssomebody I know um just from
(13:36):
like around town who apparentlywas watching something in my
store and he texted me.
He he's like, How how dare youlike taunt me with this five
percent offer?
And that's like it's alreadyit's already like 30% off.
And he's like, Oh yeah, I didn'trealize that.
I'm like, Yeah, that's why I dothat.
But it's really I wonder whoelse is offended by it.
But I think it's really funny.
SPEAKER_02 (13:57):
Like I get it all the time when I'm watching a 5%
offer, and uh yeah.
SPEAKER_00 (14:02):
Yeah, but it is, it's like I just want to make
it.
But it's a good reminder, yeah.
Yeah, it's a reminder.
SPEAKER_01 (14:09):
I like it.
Alright, let's go to number two,which people of course are
against uh using promotedlistings, and promoted listings,
unfortunately, I can tell youare pretty much the bulk of the
sales.
Because I I just think that ifyou're over the two percent,
you're beating people, I wouldthink.
(14:34):
I I'd like I'd like to know thepercentage of people that don't
use it because it would justfuel me more that I'm like I
would say the percentage of likethe people that don't use it,
the people that do the standardtwo, and then what are the ones
that do like three to four?
Because I feel like if you're atthree to four, you're probably
(14:55):
like I don't think that manywell I guess we don't know, but
how many areas?
Yeah, right, right, rightpercent.
That's true.
SPEAKER_02 (15:01):
But here's the thing though, here's the thing I don't
know if if this is my kind oflike theory.
There's a reason why people seemy listings a lot more because
sometimes I am aggressive atdoing it five percent.
But I am twenty dollars moreexpensive than everybody else.
SPEAKER_00 (15:22):
Well, and also for like it depend it's varies by
category, like what the what therecommended percentage is, which
speaks somewhat to how muchcompetition you have for those
ad spots.
And it's like, you know, it's alot more than just the search
results, it's all these other adplacements.
Yeah, so I think it reallydepends on your category, how
much saturation, like how muchcompetition like you're saying,
(15:45):
maybe you can get twenty dollarsmore than everyone else, but
you're gonna pay two more.
Okay, yeah, that's what I'msaying.
SPEAKER_02 (15:50):
Like, I'll take it, right?
Yeah, so and again, that's youknow, but also to like man, like
will it get there that we get toknow?
I don't think they will do dodivulge that information.
Oh no.
Um, because at that point, thenI'm just gonna be like, we
should just you know mass informeverybody, like, hey, everybody,
(16:10):
drop your uh promoted listing bytwo percent.
Next thing you know, eBay givesus a call.
Sell a club podcast.
We saw a dip in our promotedincome.
What did you guys do?
SPEAKER_00 (16:21):
What did you guys do now?
SPEAKER_02 (16:24):
Yeah, no, I don't think I would work at that.
Yeah, that'd be funny, but we'renot that powerful yet.
Yeah, no.
SPEAKER_00 (16:30):
Not yet.
Every day app, how it grows.
Just kidding.
SPEAKER_01 (16:36):
But even going through the analytics part, it's
kind of scary on how I guess howmuch or how many sales is really
dedicated from the promotedlistings.
Like, I don't really get a lotof organic traffic just by not
doing it on its own.
And I don't even care if it'slike a unique item or not.
SPEAKER_02 (16:51):
It's just you get buried.
You get buried.
Um I and I think isn't it shownon the Terapeak?
I mean, not terror, it's productresearch.
SPEAKER_00 (17:00):
Product research, you mean?
Um let me see.
Who is Terapeak?
I've never heard of it.
SPEAKER_02 (17:05):
Um I don't know.
I probably saw it as a is aninfo somewhere that percentage
of items sold at a uh at a likepromoted.
Yeah, I don't know where thatis.
SPEAKER_01 (17:24):
Maybe a lot of the days that my organic is is doing
better than the promotedlistings are the ending sale
days.
Ooh.
Um because they're been kind ofwatching it, they're expecting
it's gonna end soon.
SPEAKER_02 (17:37):
So some could argue it's like, oh, it was a promoted
listing, it was the urgency thatyour sale created.
Or vice versa.
Yeah, but you can never be like,oh, let me get the two percent
back and just use my marketingstrategy.
Like, no, you can't.
Because there's a 30-daycooldown either way, right?
Yeah, yeah.
SPEAKER_00 (17:54):
Hey, sorry, I'm I'm just remembering, what did
didn't we talk one time aboutwhat a good ROAS is?
Like what a good uh number is.
SPEAKER_02 (18:06):
I I know we were in a room together that we were uh
talking about.
SPEAKER_00 (18:10):
On campus, right?
SPEAKER_02 (18:11):
Yes, and I brought it up again at eBay Open with a
circle of eBay employees.
SPEAKER_00 (18:15):
Oh, interesting.
SPEAKER_02 (18:16):
And they said my ROWS was impressive.
What is it?
Uh it was Or what was it?
It was uh at that point, um Ihad it at 28.
SPEAKER_00 (18:24):
Okay.
Yeah, that is impressive.
SPEAKER_02 (18:26):
So ROWAS means return on ad spent.
So every dollar.
So if you guys are looking atyour dashboard, let's just go
through it.
I think this is.
SPEAKER_00 (18:34):
I know I'm looking at it right now.
That's what made me think about.
SPEAKER_02 (18:37):
So let's go to let's go to marketing.
SPEAKER_00 (18:39):
Marketing tab and seller hub, advertising
advertising.
Oh, oh, okay.
Yeah, not marketing.
SPEAKER_02 (18:46):
Oh, okay, they have their own thing now.
Advertising, right?
And you see a lot of boxes withnumbers.
So in the bottom right, there'sthis thing called R-O-A-S.
SPEAKER_00 (18:57):
We call it ROAS or ROLAS.
SPEAKER_02 (19:00):
Or return on ad spend.
So um at some point, I had thehighest at 28 point something.
Yeah, that's high.
Um, so every dollar I spent, I II sell twenty twenty-eight
dollars of an item worth.
Or, you know, that's the averageof everything.
Um, so you know, well somebodycould come up to me and like,
(19:24):
hey Ken, will you pay me ahundred dollars and then you get
to sell two thousand eighthundred dollars of your item?
I would say yes all the time.
All the time.
Now, if you put it at a scale,Ken, would you give me a
thousand dollars if I can selltwenty-eight thousand dollars of
your item?
(19:44):
I would say yes all the time.
Yeah.
Um so if your ROAS is lower thanthat, um, I'm sorry.
It is, but it's still good.
I I think I'd 28.
I think uh ROW us at 10 is stillgood.
SPEAKER_00 (20:01):
Yeah, 10x.
SPEAKER_02 (20:03):
I I I I actually again per category.
Yeah.
Um I think 10xing yourinvestment is a great return for
marketing spent.
SPEAKER_00 (20:13):
I think so too.
My my inventory is moremiscellaneous than yours.
Um mine's like just under 20.
It's like 19.
like nine something.
So that's still.
How's how's Glenn Glenn?
SPEAKER_01 (20:24):
Glenn probably don't spend much on that.
Uh mine's at twenty-four pointsix.
SPEAKER_02 (20:29):
Oh, impressive.
He's making those dollars count.
SPEAKER_01 (20:33):
That's yeah, see, I like that.
I like that.
I like that.
It's up uh 5.1% from the priorperiod.
SPEAKER_00 (20:38):
Glad to hear him in the last place.
And now we need to hear fromSneakers Envy.
What is it?
He'd be like 40.
Yeah.
SPEAKER_02 (20:47):
Like 40.
That's hilarious.
SPEAKER_01 (20:48):
I'm sure it's.
But I think out of all theselittle boxes, though, that
caught my mind or got my eye onthis was like 1.65 conversion,
which is up 0.44%.
SPEAKER_02 (20:57):
What that's high.
Your conversion rate?
SPEAKER_00 (21:00):
Uh oh, am I beating you guys at that?
SPEAKER_02 (21:02):
Um, I'm at 1.99, so try to beat me.
SPEAKER_00 (21:06):
Read it and weep.
2.3.
SPEAKER_02 (21:09):
Oh, golly.
This is high though.
This is high.
This is high.
I remember the first time me andGlenn talk about it, I remember
vividly.
I I said it.
If your click through andconversion is above 0.8, it's
great.
Yeah.
Because that's what we've seenso far at that moment, at that
(21:30):
moment.
And again, this was before allthe promoted listings and stuff
like that.
But obviously, promoted listingshelp.
Yeah.
And all the best offer now,right?
Like because all the best offerconvert.
Think about it.
As soon as you hit yes or accepton the offer, it's a conversion.
Yeah.
Right?
So, and again, we literally justtalked about sending offers and
(21:52):
using, you know, using promotedlistings.
So I think the two topics thatwe just discussed directly
impacts our conversion and ourROAS.
SPEAKER_00 (22:01):
So far, the clickbait is delivering.
SPEAKER_02 (22:04):
Um, right now.
SPEAKER_01 (22:13):
And our last one, which Anna was actually doing
these.
Oh ending items and sellingsimilar, or at least just going
through the stale items and orrelisting some of the items.
I like that, I like that.
So how does how would you saythat this also plays into the
advertising, the promotedlistings, things like that?
(22:36):
I mean, if you're ending an itemtoo and you're selling similar,
you are gonna be, I guess, belosing those watchers.
If you had any.
If you had any if you had any tobegin with.
Yeah.
SPEAKER_02 (22:48):
So, okay, okay, I I go first and then I can weigh
into it.
I'll make it quick.
Um, one of my strategy in usingthat is because we carry
seasonal items, so I make sure Irefresh the on-season items now.
For example, we're heading tothe colder weather.
(23:09):
Um, so I audited all my pants,my sweatpants, my hoodies, and
my jackets.
The ones that have really lowviews, or oh you know, the
bottom of the barrel stuff thatare stale that don't have high.
When I say high watchers, I saylike 10.
Anything that are under 10,there's a reason why they
(23:30):
haven't pulled the trigger yet.
You can spare them, yeah.
Yep, that's when I s uh end it,sell similar and kind of like uh
I this is when I changedstrategy.
So either I do free shipping orI do um calculated shipping or
flat rate shipping, and then Ikind of like, you know, if you
(23:50):
didn't sell for a hundred, letme try to sell it for two
hundred and run a 50% sale.
So so that's how that's how I doit.
So and a way in all of that.
SPEAKER_00 (24:01):
I just thought about this.
I'm gonna start doing because Ilove the idea of like changing
your strategy.
A lot of the time I'll like lookat those listings, like I end
them and I do sell similar inbulk, but I'll still like look
through them, you know, and makesure there's nothing crazy or
maybe my price is weird or mytitle's weird.
I don't know.
I'll just like quickly glanceover them, you know, like a
(24:21):
hundred at a time or two hundredat a time.
Um but I hadn't thought aboutthat.
A lot of my items not not all,but like a lot of them do have
free shipping already.
But I think what I might startdoing is adding those items to
eBay for charity and doing likea ten percent to a charity.
I I do I already support umReflections of Trinity with our
(24:44):
beloved Lori Wong um with someof my items, but honestly, like
I haven't kept up withreplenishing as I've been
listing new stuff, so I need tobut maybe that's a good way to
do it.
Like that because that you know,gives you another kind of
exposure, like another way of umyour item being exposed to
buyers.
And that might be a good move tokind of to do like what you did
(25:07):
with free shipping, but kind ofchange it up a little bit, give
it a little bit of an edge.
And then I don't know, honestly,sometimes like it's funny that
you say you just audited yourseasonal stuff, because I just
did this like a day or two ago,and there were a couple of
listings of like running shortsthat I've had for a long time,
and like they are selling likecrazy now, and they had zero
(25:28):
views and zero watchers, and Iwas like, and I looked at those
listings and was like, There'snothing wrong with these
listings, like they're just likeyou know, duds for some reason.
And as soon and I didn't changeanything about them, I just re
you know, did a sell similar,and now like literally I have
sold like three or four pairs ofthem today.
Like, okay, so I don't know whythat was at the bottom of the
(25:50):
barrel, but for whatever reason,starting it over for you know,
fresh like really helped.
Um but I really like that adviceto like even if it's maybe you
don't just need to likecontinuously lower your price
over and over, or like onceyou've offered free shipping,
it's like you can't do thatagain.
You can do that move one time,and then if another you know 90
(26:12):
days goes by, well then what,you know?
So I'm gonna try the charitything, I think.
SPEAKER_01 (26:17):
And I know that like everybody has different rules on
their items, how long they wantto stick with it.
SPEAKER_00 (26:23):
I don't care about that.
SPEAKER_01 (26:24):
Yeah, and some people.
But I think interesting thingthough is when you go to your
selling or like little sellertab right there in the corner on
the app, and you do get offers,it is gonna tell you now it was
listed how many days.
SPEAKER_00 (26:40):
I love that.
I remember asking eBay for that.
SPEAKER_02 (26:44):
Yeah, as a matter of fact, uh one of our uh great
friends, the Inca, the Inca FansClub, um Inca, me and Yinka were
literally showing it to eBaythat we were accepting offer.
Yinka was laughing as like$80offer for a 450-day old item.
You like XAP! That's what hesaid.
That's what he said.
(27:04):
Accept.
That's what Inca says.
Always laughing.
SPEAKER_00 (27:07):
So he's he's accepting you're you're getting
it.
SPEAKER_02 (27:10):
Yeah, yeah, yeah, yeah.
SPEAKER_00 (27:11):
So he was uh he was a sound clip of him doing that.
SPEAKER_02 (27:14):
Yeah, um, yeah, I like that.
That's genius.
Um, that's a great tip.
Good call out on that because II was I was just happy about it
already.
SPEAKER_01 (27:22):
Yeah, so does that come into play a lot when you
you see these and and also too,like when you're re-selling
similar, right?
SPEAKER_02 (27:31):
So obviously that counter resets.
Yeah, right?
And and then now it's kind oflike doesn't yeah, the counter
reset.
If you s no, if you sell onelike this, right?
Like if you don't relist therelist, I think it continues it.
Because uh sell similar actuallycreates a new one, so it has a
new set of new item ID.
SPEAKER_00 (27:51):
Yep.
But does it still have theoriginal original list date in
there?
No at all?
SPEAKER_02 (27:57):
No, not at all.
Zero.
Because I know that because mymy my oldest list date is um uh
within one year now.
SPEAKER_00 (28:05):
Okay, yeah.
Well mine are too in the likeactive listings, but when I
actually go and look at thatlisting, I'm gonna check this
really quick before I say that.
SPEAKER_02 (28:15):
Because I have an offer for an item that was like
50 days old, and I was like, no,this was last year's item.
Yeah.
Yeah.
Well, at least that's what theoffer shows you.
It's it's the current, not theoriginal.
SPEAKER_01 (28:31):
So Kenny, do you have like a certain days that
you see that you're like I I'dlike to keep it within a
hundred.
SPEAKER_02 (28:38):
Um, you know, uh turn my maybe like a 90-day type
of thing.
Yeah, turn my turn my storethree to four times a year or
something like that, but itdoesn't really happen, you know.
Like you try to be hopeful, butit's usually like any like any
business plan, it doesn't reallygo as planned.
So, so you know, you try to beoptimistic.
(29:00):
Uh I think anything within 150days, you know, I kind of like
counter, you know, a little bitmore, I play with the offers.
But if it's like 200 days, if Isee 200 days, I'm like, if I'm
not losing money, yeah, you'regetting it.
SPEAKER_00 (29:16):
You're like, that's too many days.
Yeah, my oldest stuff right nowis like under three months.
SPEAKER_02 (29:22):
Yeah.
SPEAKER_00 (29:22):
So I thought there was like somewhere that you
could still see the original,original date, but I don't see
it right now, so never mindabout that.
Yeah.
Because I thought that that thatwas my understanding that it
totally reset the clock ahundred percent because it gave
it a new item ID.
But I thought that afterlearning that years ago, that at
some point I was sort of coursecorrected on it.
(29:44):
But I I mean it's still worthdoing 'cause for most intents
and purposes it's like, okay,yeah, this is a new listing, but
anyway.
I'll figure it out.
SPEAKER_01 (29:55):
So those are the three, but we have like two
bonus ones.
SPEAKER_00 (29:58):
Oh
SPEAKER_01 (30:00):
Yeah, we want to over over deliver here, you
know?
SPEAKER_00 (30:02):
Should we like should we take on two additional
personas to host the podcast toanswer these?
SPEAKER_01 (30:08):
We should.
SPEAKER_00 (30:09):
Well, we've already got Phil, and that's built in.
SPEAKER_02 (30:12):
Yeah.
I'll be Phil the uh what wasthat?
What was the name?
SPEAKER_00 (30:16):
The enthusiast?
SPEAKER_02 (30:17):
No, the the budget conscious.
The budget conscious Phil.
Okay, you gotta answer budgetconsciousness.
eBay side.
SPEAKER_00 (30:25):
Okay, great.
SPEAKER_01 (30:25):
Love it.
So let's say you don't want todo promoted and all of these
things.
So I guess your next organicbest option is to add new items
weekly.
I mean you have to.
In order and when we me and Kentalk to eBay, they're telling us
how you don't have to list everyday, so we do know that.
But they do want you on aschedule, and a lot of sales
(30:48):
that do come in are from peoplelooking at similar items.
Yeah and they just happen to gointo your store and see even
more items that come from, youknow, that certain seller,
niche, or whatever they're kindof looking for.
So to bring in more people andmore buyers, you know, obviously
listing more items, but just newitems too.
(31:10):
They have to be something kindof fresh, something that people
feel if it is a little toostale, hey, how come this store
hasn't really added anythingnew?
And when you build those likecustomers that are looking
forward to you adding new stuff,it would just be like anything
else if they're following, youknow, Nike or something, you're
like, hey, there's no new Ithought they get new drops, I
(31:31):
don't know, or something newevery Friday.
Same thing again, you know.
Over and over again.
SPEAKER_02 (31:36):
Um no, a budget conscious feel, Glenn, how can
they source more products if I'mnot selling anything?
SPEAKER_00 (31:45):
That is a conundrum for sure.
SPEAKER_02 (31:47):
Right, right, but I got some different problems
there.
Well, it sounds like it soundslike you're a terrible buyer,
Phil.
Um so no, I I hundred percentagree.
And and you know how like we allhave this feeling like, oh, I
sell uh let's just say I list ahoodie, and all of a sudden, a
(32:08):
you know uh shorts that I'velisted 400 days ago sold.
And it gives you the feeling oflike, oh, if you feed the
algorithm, it'll be happy, yourthe rest of your store will wake
up or something like that,right?
But but also you know, you haveto think the buyer, the buyer
way of doing things, right?
Let's say you list somethingthat's trendy or in season,
(32:32):
right?
There's high likely that thebuyers or consumers are looking
at it right now.
So let's they click and they'llbe like, Oh, this is a nice
jacket from the Hustle B store.
Let me see what else he got.
It's like I don't have eightydollars to spend on the hoodie
right now, but let me uh savethat.
And then offer.
And then he scrolls through orsend me an offer later, right?
(32:53):
Or he goes scrolls through likehe's like, Oh, I actually only
have 25 bucks to spend.
Let me see.
Oh crap, I actually need shorts,I'm going on vacation next week.
And then he clicks on it andbuys it.
So that's my theory of onlinedigital shopping because I've
done that myself, and you know,and it's been explained to me by
(33:14):
some other eBay sellers as well.
I mean eBay sellers and eBayemployees, same kind of like um
and and this is buying morebehavioral.
It's yeah, it's very behavior,buyer behavior and stuff like
that, and all of a sudden youstart selling something that's
random that took you to thatstore.
So that is that is my piece onthat.
SPEAKER_00 (33:33):
Yeah.
SPEAKER_01 (33:34):
Anna, anything new there?
SPEAKER_02 (33:35):
Or not really?
SPEAKER_00 (33:36):
Um Yeah, I mean it's it's interesting because this is
like the premise of a buyer whois like, I'm gonna go look
around your store, or maybe likea repeat buyer, fanslash
customer, right?
Potentially stalker, hopefullyno.
But you know, it's like I nevereven thought about that until I
(33:57):
started doing more retailarbitrage.
Like I never expected or caredabout, frankly, building like a
buyer base of repeat customersbecause I'm like, I don't know,
there's like a bajillion userson eBay.
I don't really care if the sameperson buys my stuff twice.
Like none of my things are thesame twice anyway.
So maybe sometimes like acollector will come and buy like
(34:20):
multiple items that are in acertain category, but like other
than that, I just didn't feellike I saw it that much.
But now that I do more retailarbitrage, that's more like
branded, you know, kind of stuffthat people like to return to
that brand over and over again,I think it's way more likely
that oh, if they have a goodexperience with me, then they'll
want to come and see like whatnew stuff.
(34:41):
So now I care about it more.
I still don't care about listingstuff every single week, but I
will say there is always anoticeable like uptick in sales
when I am consistently ishlisting.
Um, like I didn't list all ofAugust because of all the crazy
stuff that was happening withlike eBay open and getting ready
(35:04):
to move my inventory again,which I'm done with, praise the
Lord, that's all done.
But like um all of that, youknow, was in place of the time I
would have been using to list.
So now that I am listing again,it's like, okay, yeah, I can
tell that this is making animpact.
Um, so I think it's important.
I think the premise of therepeat buyer is definitely more
(35:26):
important to me now than it was.
SPEAKER_01 (35:29):
All right, our last one is just full circle running
sales.
Which is why there's no salestoday for me, because my sale
ended yesterday.
And so people like to dodifferent things free shipping,
shipping discount, sale event,order discount, you know, volume
pricing, whatever whichever oneyou want to go with.
(35:51):
Right.
Interesting part though with thehats, I'm not doing there's no
offers and there's no freeshipping.
SPEAKER_00 (35:59):
And don't free lunch either.
SPEAKER_01 (36:01):
So I'm I think that there's also kind of like a
little debunking there thatpeople say, well, you have to do
free shipping, you have toundercut the next person, um, or
you have to accept offers that'sgonna boost your sales.
But the I mean, for it beinghats, I think that's very good
in not even having that option.
Yeah.
SPEAKER_00 (36:21):
And it's like I think you don't have to unless
you have to, right?
We're it's back to the oldtruckload of iPads.
Like, do you have to do everymarketing strategy in the world,
like our sales strategy, if yourstuff is moving?
Like, no.
Yeah, you definitely do not.
I like having all the options,but to be honest, I mostly just
use like a markdown sale, like nI don't even know, 99 times out
(36:45):
of a hundred, that's the type ofsale I run.
Sometimes I'll do a coupon, butlike volume pricing, I have
never really had luck with.
I've tried it a couple times,um, which maybe isn't enough
times to like really know.
But so far that hasn't been abig hit for me.
But I think there's so much likelike consumer psychology about
the strike-through pricing, youknow, and people being like, Oh,
(37:08):
I'm getting a discount.
I will absolutely price mystuff.
I do, I build in like 10 to 20percent that I can just
immediately mark down, and I'mrunning a sale all the time,
whether it's 10% or 50%, I'mrunning something because it's
gonna always have thatstrike-through pricing.
SPEAKER_01 (37:24):
Yeah, that's true.
It just when when they searchfor something too on eBay, just
kind of does build them that alittle urgency too.
And yeah, I don't know, it justgo looking through the listings,
you're like, okay, this is onsale, when is it in?
You kind of go with a little bitmore of the details, so you
know, I like it.
SPEAKER_00 (37:40):
Okay, I have a related question for you guys,
and then I do want Ken to answerthis question.
Um, but what how do you feelabout because I see this and I
have done it sometimes,especially when I'm selling
similar off of another listing,like sell one like this.
How do you feel about having thefull retail price in the title?
SPEAKER_01 (37:58):
Hmm.
SPEAKER_00 (38:00):
That one has been you can't do it all the time.
SPEAKER_02 (38:05):
Yeah, you can't do it all the time, but I But when
do you do it?
I do it when there's a um I doit for special like expensive
items.
Like like I I it's kind of likea rule, anything that's like
over 275 or 250, I put it there.
Only because most of thoseitems, they're not even they're
(38:25):
probably gonna be sold at 30 to40% off.
And that gap is so big, right?
Let's just talk, let's just talkthree hundred dollars, right?
Right.
A thirty percent off threehundred dollars is almost a
hundred bucks off, right?
Like you're you're selling attwo ten on a three hundred
dollar item.
So that's when I usually dothat, and it's just reinforcing
that slash markdown.
(38:46):
Yeah, yeah, yeah.
Like I I like that, orespecially when I'm selling when
my buy cost on this product,like a product that I bought for
two dollars and retails for ahundred, I just want it gone at
fifty.
You know what I'm saying?
Like I want that, like it's ahundred dollars thing.
Yeah, so so that's kind of whenI do it.
But interesting.
I I like it.
I like it.
I don't think it bugs me.
(39:07):
If the character is still there,I'd put it up.
SPEAKER_00 (39:10):
I feel like as a seller, I'm always like, I don't
know, is this weird to do?
But then as a buyer, I'm like,oh dang, I'm getting$90 off.
Like, I love that.
I like that, I like that.
I do not mind having thatinformation up front.
But what about you, Glenn?
What do you think?
SPEAKER_01 (39:24):
Yeah, I've done it, I've done it kind of like how
Ken says with like 250 plus,like those type of items.
But yeah, for a lot of the otherthings, I actually haven't done
that.
I feel like I'm trying to usemore characters for something
else in the title.
But I can see, you know, whenpeople want to use that.
Probably at the very end of thetitle, MSRP or something.
SPEAKER_00 (39:43):
Or I think that's a that's a little hidden gem.
Like, I don't think we've everspecifically talked about that
before.
So this is my homework from thisepisode is to go do everything
over, we'll say over 250 that'slike got a new with tags.
Right?
I'm gonna go add that to all mytitles and see if it makes a
difference.
And also, I'm going to do theeBay for charity thing on my
(40:05):
listings as I refreshed them.
SPEAKER_01 (40:07):
I think that will yeah.
You have to report back.
SPEAKER_00 (40:10):
I will report back.
SPEAKER_01 (40:11):
Yeah, and you let us know how that goes.
SPEAKER_00 (40:12):
I'll take notes, I'll analyze data.
SPEAKER_01 (40:15):
Okay, good, good, good.
Kenny, anything else?
SPEAKER_02 (40:18):
No, I think it was a great uh great topic discussion.
SPEAKER_00 (40:22):
Um I think Wait, you didn't answer the question.
SPEAKER_02 (40:25):
What?
SPEAKER_00 (40:26):
There was a whole question.
I just derailed us with thatMSRP thing.
SPEAKER_02 (40:30):
I agree.
SPEAKER_00 (40:31):
Oh, that was it?
You just agreed?
Oh, I just missed it.
SPEAKER_02 (40:35):
I agree.
Sorry.
I agree.
I agree.
I guess I wasn't listening.
Well, well, I was gonna say theclickbait wasn't a real
clickbait, so this is the firstclickbait that is real that it's
that's real.
Yeah, you're welcome.
You're welcome.
So for if you're listening tothis and you made it here, um
consider yourself leveled up andeducated a little bit more.
(40:57):
So thank you all for watchingand listening.
Not really watching, we're noton video podcasts.
SPEAKER_00 (41:02):
I bet they're imagining us though.
SPEAKER_02 (41:03):
Not yet, not yet.
SPEAKER_00 (41:05):
Disease your imagination, yeah, yeah, yeah.
SPEAKER_02 (41:07):
And um, we will see you in the next one.
Make sure you follow them ateBay for sellers.
Make sure you keep up to datewith all the info.
There is another seller check inthat's coming up.
We will link it in our bio andin our description.
We will see you on the next one.
Peace.
See ya.
SPEAKER_00 (41:26):
Goodbye.
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