Selling on Giants: The eCommerce Marketplace Podcast
Selling on Giants: The eCommerce Marketplace Show is dedicated to empowering entrepreneurs and businesses with the insights, strategies, and best practices needed to succeed across major eCommerce platforms such as Amazon, Walmart, Shopify, and WooCommerce. Our podcast covers a broad spectrum of eCommerce topics, including product sourcing, inventory management, pricing, advertising, customer service, and fulfillment. We focus on the latest trends and developments within the industry, featuring interviews with experts, successful sellers, and thought leaders who offer valuable insights and actionable tips. Our mission is to be a comprehensive resource for anyone looking to build a successful online business on these leading eCommerce marketplaces.
Episodes
January gets written off every year as a slowdown month. Sellers pull back spend, throttle inventory, and assume momentum won’t return until February.
That assumption is costly.
In this episode of Selling on Giants News and Updates, Mr. Will breaks down why January is not a dead zone. It’s a transition month driven by funded demand, elevated returns, and operational signals that quietly separate disciplined operators fr...
2026 is not about chasing the next tactic.
It’s about understanding how platforms actually decide who wins.
In this episode of Selling on Giants News and Updates, Mr. Will breaks down what eCommerce brands need to prepare for in 2026 based on real platform signals, operator experience, and frontline insights from the BellaVix team.
This is not a hype driven predictions list.
It’s pattern recognition.
We cover h...
The Frequently Returned badge is showing up on products that are well-reviewed, accurately described, and fully optimized. For many sellers, that has been the breaking point.
In this episode of Selling on Giants, we lead with what the badge actually represents today and why Amazon’s guidance only explains part of the story. While platforms continue to frame returns as a listing clarity issue, seller experience tells a ...
2025 quietly rewrote the rules of eCommerce.
AI stopped being a novelty and became the default decision layer.
Consumers felt price pressure but still spent, just with more scrutiny.
Discovery moved from search bars to chatbots, social feeds, and algorithms making recommendations on shoppers’ behalf.
In this episode of Selling on Giants – News & Updates, Mr. Will breaks down the real consumer behavior shifts...
In this episode of Selling on Giants, Mr. Will breaks down the four major forces transforming how consumers shop and how sellers must adapt heading into 2026. This is the full picture of what’s happening across Amazon, Walmart, Target, TikTok Shop and the wider digital landscape, all tied together in one clear roadmap for operators and brand leaders.
We unpack the rise of AI-powered shopping assistants, the pressure of...
Amazon’s Shoppable Video Upgrade, Black Friday Reality Check, and the Rise of AI Shopping Assistants
This week on Selling on Giants, Mr. Will breaks down the biggest shifts impacting Amazon sellers, Walmart merchants, and multi-channel eCommerce operators heading into twenty twenty six. Amazon rolled out a major upgrade to Shoppable Videos, Black Friday exposed the widening gap between platform level headlines and seller level profitability, Amazon’s CTO detailed a future where AI systems drive product discovery, and...
This week on Selling on Giants – eCommerce News and Updates, we run through a busy cross-platform cycle that delivered something rare. Amazon gave sellers tools that actually help, Walmart doubled down on creator revenue, Etsy sharpened its holiday search game, Target leaned into AI, and Meta transformed Marketplace into a social discovery engine.
In this mixed-marketplace edition, I break down what changed, why it mat...
This week on Selling on Giants – eCommerce News and Updates, we run through a busy cross-platform cycle that delivered something rare. Amazon gave sellers tools that actually help, Walmart doubled down on creator revenue, Etsy sharpened its holiday search game, Target leaned into AI, and Meta transformed Marketplace into a social discovery engine.
In this mixed-marketplace edition, I break down what changed, why it mat...
Most eCommerce founders focus on sales — but ignore the numbers that tell the real story.
In this episode of Selling on Giants, host Will Haire sits down with Arthur Glinkin, co-founder of S&G Bookkeeping and tax consultant at Deloitte, to uncover the bookkeeping habits that fuel sustainable eCommerce growth.
In this episode, we cover:
Q: What are the most common bookkeeping mistakes eCo...
Amazon turns 25 — and the sellers who built it have thoughts. In this week’s Selling on Giants – eCommerce News & Updates, Mr. Will breaks down Amazon’s self-congratulatory milestone and the growing gap between the company’s narrative and the seller reality. From rising fees to shrinking margins, it’s the anniversary party with mixed reviews.
We also cover the biggest shifts shaping marketplace strategy as we close...
In this episode, we had the pleasure of speaking with Justin Chen, Co-Founder of PickFu, a leading consumer research platform that helps brands validate product and packaging decisions through real, targeted feedback.
Justin shared powerful insights on why packaging is one of the most underestimated growth levers in eCommerce and how optimizing it can dramatically boost conversion across Amazon, Walmart, Shopify, and b...
Amazon is training shoppers to buy with AI instead of search — and sellers who don’t adapt may never show up again. In this week’s Selling on Giants – eCommerce News & Updates, Mr. Will breaks down 13 stories shaping how brands win online in Q4 and beyond. It’s fast, sharp, and built for operators who want the signal, not the noise.
Here’s what’s on deck:
- Amazon’s AI Shopping Guides and “Help Me Decide” — two ne...
Amazon’s turning spreadsheets into strategy with its new Custom Analytics dashboard — and that’s only the start.
In this week’s Selling on Giants News & Updates, Mr. Will breaks down:
- Amazon’s Custom Analytics launch and what metrics actually matter
- The new “Enhance My Listing” AI tool and how to keep your voice human
- Amazon’s and Walmart’s holiday ad playbooks for Q4 domination
- Why “peak season” is now a year-roun...
This week on Selling on Giants – eCommerce News & Updates, Mr. Will breaks down everything sellers need to know to dominate Q4. From Amazon’s Peak Readiness Playbook to Walmart’s fee waivers, Target’s AI-driven turnaround, and Shopify’s conversion hacks—this is your complete game plan for a profitable holiday season.
We start with the big one: Holiday Prep Twenty Twenty-Five. What to do, when to do it, and how to m...
Amazon’s turning the holidays into a personalization arms race—while Walmart quietly sells the top of its search results.
Welcome to Selling on Giants – eCommerce News & Updates, where I’m Mr. Will, and this week we’re breaking down the biggest moves shaping Q4.
Here’s what’s inside:
Amazon’s Custom Revolution – New bulk upload tools make it easier than ever to offer personalized products at scale. If you sell anythi...
This week on Selling on Giants – eCommerce News & Updates, we’re diving into the biggest shifts shaping marketplace strategy for Q4 and beyond.
AI search is officially changing the SEO game. SEMrush says AI-driven search tools like Google AI Overviews, ChatGPT, and Perplexity will surpass traditional Google traffic by 2028—and those clicks will be worth more than ever. We break down what that means for content stra...
In this week’s Selling on Giants – eCommerce News & Updates, Amazon takes a historic $2.5 billion hit from the FTC over “dark patterns” in its Prime sign-up and cancellation flows. We break down what the ruling means for sellers, how Prime members can claim refunds, and why UX design is no longer just about conversions but now a compliance risk.
Meanwhile, ChatGPT has become a surprising traffic driver for Walmart,...
In this episode of Selling on Giants, host Will Haire sits down with Rob Wiltsey, founder of VideoFresh and co-founder of Future Foundations AI. Rob has worked with some of the biggest Amazon sellers in the world, helping them turn video into a true sales engine.
Together, they dive into:
✅ The biggest mistakes brands make with Amazon video (and how to avoid them)
✅ Why long-tail keyword intent should guide your video ...
Amazon Accelerate 2025 delivered four packed days of announcements from Andy Jassy’s vision for sellers to a wave of AI-powered tools and supply chain shifts that will shape how brands operate on the marketplace. In this episode of Selling on Giants – eCommerce News & Updates, I cut through the PR gloss and break down what matters for your business.
We cover:
- Agentic AI and the new Seller Assistant
- Creative AI de...
In this September 16, 2025 episode of Selling on Giants – eCommerce News & Updates, Mr. Will covers the trends shaping the busiest season of the year. Deloitte is forecasting U.S. holiday retail sales to rise to as much as $1.62 trillion, with eCommerce leading the way at over $310 billion. Value will be the deciding factor, meaning promotions, bundles, and polished digital shelves are more important than ever.
Ama...
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