In this episode, co-hosts Mark Petruzzi and KK Anderson welcome back their friend and former Selling the Cloud host, Cathy Minter, now CEO of Wisdom.io. Cathy brings her deep go-to-market expertise to a timely conversation on what it really takes to scale in today’s fast-changing SaaS environment.
Together, they explore why the traditional, siloed approach to sales, marketing, and customer success no longer works—and why a unified CRO model is becoming essential for growth-minded organizations.
What You’ll Learn
- Why a Unified CRO Model Works
- Discover the strategic advantages of aligning sales, marketing, and customer success under one revenue leader and when it doesn’t make sense.
- The Death of Departmental Silos
- Learn how shifting buyer behavior, faster sales cycles, and AI-driven insights demand end-to-end alignment across the customer journey.
- Data Fluency as a CRO Superpower
- Cathy shares why today’s CROs must think like data scientists and psychologists and how that’s changing the role forever.
- From Chaos to Clarity: Leading Through Change
- Practical advice for CROs navigating organizational chaos, short tenures, and constant pivots. Hint: Start with what you can change tomorrow.
- AI as Your New Intern
- Hear how Cathy leverages AI to supercharge research, prep, and forecasting—freeing up time to do what matters most: build trust and close deals.
Key Topics
- The evolution of the modern CRO
- Aligning KPIs across sales, marketing, and success
- Why boards have resisted the unified model and how to change their minds
- The impact of AI on seller productivity and buyer behavior
- Building trust in a late-stage, digitally empowered buying process
- Practical tips for early wins in your first 90 days as a CRO
Guest Spotlight: Cathy Minter
Cathy is the CEO of Wisdom.io and a proven go-to-market executive with a track record of scaling high-growth SaaS businesses. She has led world-class sales, marketing, and customer success teams and now shares her playbook for building modern, aligned revenue organizations.
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