Ep. 88 – Living Interfaces, AI Agents, and the Future of Growth with Josh Payne - Part 1

In this episode of Selling the Cloud, Josh Payne—Founder & CEO of CoFrame and creator of GPT-Migrate—joins Mark Petruzzi and KK Anderson to explore how AI agents and continuously optimizing websites are changing the future of digital growth.

Josh shares how CoFrame is helping mid-market and enterprise companies drive 30%+ increases in conversion by building adaptive, AI-powered interfaces that test, learn, and optimize in real time. He also unpacks how his team partnered with OpenAI to create a state-of-the-art UI code generation model—and what this signals about the future of growth marketing.

Whether you’re a CMO, growth lead, or founder looking to build durable competitive advantage through AI, this episode will shift your mindset and your roadmap.

What You’ll Learn:

• From Static to Living Interfaces: Why websites are broken—and how AI agents can continuously optimize them based on real-time data and buyer behavior.
• The End of Manual A/B Testing: How Josh’s team automates experimentation at scale to unlock compound conversion lifts without traditional resource bottlenecks.
• Inside the OpenAI Partnership: How CoFrame trained a UI-specific code generation model that understands brand, layout, and style—then deployed it at scale.
• Building Competitive Advantage with AI: Why businesses that embrace continuous optimization today will outpace those stuck in manual, quarterly workflows.
• Designing the Future Growth Stack: How AI agents, data orchestration, and strategy automation will transform marketing roles and unlock new GTM velocity.

Key Topics:

• Living interfaces vs. static websites
• AI code generation for brand-consistent design
• Scaling experimentation with AI agents
• The future of CRO: conversion rate optimization
• AI in paid media, lifecycle marketing, and SEO
• Strategy design vs. manual execution
• How to evaluate AI models like Claude, Gemini, GPT-4
• Building “quant growth” systems for marketing
• Why the next big AI use case is growth engineering

Guest Spotlight: Josh Payne

Josh is the CEO of CoFrame and a repeat founder with deep roots in AI. He previously co-founded Autograph (a $2B+ unicorn), created GPT-Migrate, and authored over 20 patents and AI research papers. At CoFrame, he’s pioneering AI-first digital experiences that adapt to users in real time.

Resources & Mentions:

• CoFrame: https://coframe.com
• Article: The New Science of Growth Marketing – Every
• Tech: GPT-4 Vision, Claude, MoonDream, OpenAI fine-tuning
• Tools Mentioned: Optimizely, Adobe Target, VWO, Amplitude
• Topic: Quant growth, UI code generation, AI agents

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