Welcome back to Selling the Cloud, the podcast that explores the art and science of B2B sales in today’s ever-evolving SaaS world. In this episode, co-hosts Mark Petruzzi and KK Anderson sit down with Taylor Frame, Chief Revenue Officer at Best Practice Media, for a deep dive into how AI is transforming the landscape of digital marketing.
Taylor brings a fresh perspective on leveraging artificial intelligence—not just to streamline marketing operations, but to drive real business outcomes. From content creation and funnel development to customer research and campaign optimization, Taylor shares how his team has integrated AI at every step of the go-to-market process.
In Part 1 of this conversation, you’ll learn:
- Why now is both the easiest and hardest time to launch a brand
- How Best Practice Media uses AI to reduce noise and create differentiation
- The difference between creating content and creating content that converts
- What it means to build a "client brain" using AI for faster onboarding and smarter insights
- How AI tools like ChatGPT are being customized to automate meeting recaps, competitor analysis, and more
- Why decision-making “widgets” matter—and how to preserve them for strategic thinking
- The power of relevance in storytelling and how to align messaging with what customers actually care about
- A case study on collagen protein marketing and how AI helped uncover the true customer motivators
Taylor also shares his philosophy on balancing human creativity with AI efficiency and gives tactical advice on where to start if you're just beginning your AI journey in marketing or sales.
Stay tuned for Part 2, where we’ll dive deeper into how AI is used to test campaigns before going to market, build high-converting acquisition funnels, and balance automation with human creativity at scale.
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