Sensei Playbook

Sensei Playbook

Online marketing can be a confusing and frustrating topic for small business owners. Some struggle to get high search results rankings, while others give up after receiving too many negative customer reviews. Given the harsh environment the internet has cultivated, being an entrepreneur these days is challenging. Bill Courtright and Chris Snellgrove join forces to give you the right tools and strategies to effectively market your small business online. Welcome to Sensei Playbook, the ultimate “how to” for growing and amplifying your brand within today’s critical “three-second” digital landscape. This show features news, instruction, and commentary for entrepreneurs and business leaders who want to scale their ventures despite digital obstacles along the way. Learn from industry veterans and world-renowned marketers as they provide information, inspiration, and influence for the movers and shakers of the leading organizations right now. This podcast goes beyond traditional SEO in improving your online presence. Here, we explore how you can offer the smoothest customer experience and leave a lasting impression on your target market. Discover the best practices for rapidly attracting customers within and around your community. Our guests open up about overcoming their lowest points, specifically in dealing with unfavorable feedback. They share first-hand experiences handling negative online reviews to guide you in addressing them logically and emotionally. Understand the best reputation marketing approaches every small-scale company need to know to turn criticisms into fresh chances to reinvent yourself. Transform your disappointed clients into proactive and loyal marketers. Get lucrative opportunities to expand and become highly acquirable! Bill and Chris share their greatest breakthrough moments and successful marketing plays in each episode. Whether the topic is tough lessons learned, keeping your mind right, or hardcore strategy and systems implementation, these certified marketing martial artists deliver the goods every single time! Bill, a marketer for over two decades, is the agency director of Reputation Sensei. This subscription and relationship-based marketing platform specializes in Reputation Cycle Marketing, a process that transforms reviews into marketing assets. With this, businesses can gain a better return on investments and a continuous pipeline of new customers. Bill brings to the show his comprehensive knowledge of this framework. He is your guide in elevating client experience based on the feedback you are currently receiving. His unique ability to present even the most advanced concepts in an easy-to-digest and readily implementable manner makes him a truly efficient teacher of his craft. Co-host Chris is the CEO of Reputation Sensei and the Founder of Digital Media Nation. A dedicated career marketer with more than 25 years of experience in sales and business development, relationship building serves as the foundation of his growing success. Chris’s strategic sales acumen has helped many small businesses in using customer experience to drive referrals, reduce costs, and increase close ratios. Thanks to his unyielding determination to offer top-notch services, Reputation Sensei is now one of the leading providers of innovative digital marketing practices. Become a growth-minded entrepreneur who genuinely cares for their clients with the expert guidance of Bill and Chris. In this extremely competitive internet community, your company can be easy to find and easier to trust. Learn how to turn your customer experience into an invaluable asset and make your business unstoppable! Listen to Sensei Playbook at https://podcast.reputationsensei.com/.

Episodes

February 24, 2025 58 mins

In this episode of the Sensei Playbook, listeners are treated to an invaluable discussion with Ali Reda, the current world record holder for the most cars sold in a year, and his mentor Damian Boudreaux...

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Welcome back to the Sensei Playbook! In this exciting episode, our host Chris sits down with Tim Hayden, the CEO and founder of Brain Trust Partners. Tim shares invaluable insights into transforming the aut...

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Peter Smith, founder and managing partner of Lion Partnership, shares his extensive journey in the automobile industry, from his early love for cars to building a successful consulting service aimed at transf...

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This episode of the Sensei Playbook features Steve Roessler, a Chief Evangelist Officer with a deep background in technical sales and the medical industry, who transitioned to serving the automotive ind...

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This episode of the Sensei Playbook Podcast features Katie Mares, a motivational speaker, best-selling author, and customer experience designer. The discussion focuses on enhancing customer experience in th...

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In this episode of the Sensei Playbook podcast, the hosts interview Derek Simonds, a Brazilian Jiu-Jitsu black belt and former COO of Ziegler Automotive, now Executive Vice President at ...

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In this episode of the Sensei Playbook podcast, the hosts interview Duke Brubaker, an experienced automotive industry leader from Champion Ford in Owensburg, Kentucky....

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In this episode of the 'Sensei Playbook,' hosts interview Kyle Disher from Revdojo Read more

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Welcome to the Sensei Playbook podcast! 🎙️ In this episode, we have the privilege of hosting Jaymie Hampson, a driving force behind the success of the Holman Auto Group. As a key figure within the Holman Auto Group, Jaymie brings a wealth of expertise and innovation to the automotive industry. With a deep understanding of dealership operations and a keen eye for emerging trends, she has played an integral role in shaping the group...

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Welcome to the Sensai Playbook Podcast! In this episode, we dive deep into the world of automotive digital marketing with industry expert George Nenni. With over three decades of experience in the field, George has been at the forefront of revolutionizing how car dealerships approach their digital marketing strategies. George shares his wealth of knowledge on how to separate effective digital marketing strategies from the noise, gu...

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Welcome to the Sensei Playbook podcast! In this episode, we're thrilled to host an industry powerhouse who's transforming the automotive landscape one dealership at a time. Meet our guest, a dynamic force dedicated to enhancing dealership performance: a best-selling author, sought-after speaker, and renowned consultant Jonathan Dawson. With a passion for improving sales, reducing turnover, and implementing cutting-edge marketing st...

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In this week's episode of the Sensei Playbook podcast, we had the pleasure of hosting Jody Devere from AskPatty.com. Jody's passion for differentiation and impact in the automotive industry shone through as she shared her insights on serving the women's market and promoting inclusivity in automotive retail. Throughout the episode, Jody emphasized the importance of being di...

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Welcome back to another episode of the Sensei Playbook podcast, where we delve into marketing strategies for the dealer world with the aim of doing less and impacting more. In this episode, we had the pleasure of hosting Jesse Orton, Platform Director of I-5 cars in California and a seasoned professional in the car industry. Join the Conversation: Share your thoughts and insights using #SenseiPlaybookPodcast Subscribe: Don't miss o...

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Welcome back to another episode of the Sensei Playbook podcast, where we delve into marketing strategies for the dealer world with the aim of doing less and impacting more. In this episode, we had the pleasure of hosting Tim Cox, the founder and owner of CarNow and a seasoned professional in the car industry. Tim shared his insights on leadership, the importance of differentiation, and the power of purpose in business. Join the Con...

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In this episode of the Sensei Playbook Podcast, the host welcomes Richard Herod III, owner operator of White Bear Mitsubishi, to discuss his success in branding and marketing in the automotive industry. Richard shares his journey from being a Saturn dealer to becoming the owner of the number two Mitsubishi store in North America. Join the Conversation: Share your thoughts and insights using #SenseiPlaybookPodcast Subscribe: Don't m...

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Welcome to the Sensei Playbook Podcast! In this episode, we sit down with Damian Boudreaux, a renowned speaker, consultant, and educator in the automotive industry, with over 30 years of experience shaping success stories across the US and Canada. Join us as Damian shares his invaluable insights on cultivating success and driving growth in the automotive realm. From his unique approach to relationship selling to his unwavering comm...

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The Supercharged Career Track of one of the Finest Lady Leaders in the Car Business. Join us for an engaging episode packed with practical insights and useful strategies.

Stay ahead in your career journey—subscribe now, and elevate your professional path to new heights! 🚀🎙️

Join the Conversation: Share your thoughts using #SenseiPlaybookPodcast  

Subscribe: Don't miss future episodes!

Subscribe to Sensei Playbook for more industr...

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Join us in this episode as Faisal Saleem, COO of Children’s Medical Group of Atlanta, shares insights on leadership and strategies for company growth. Discover his playbook for success in healthcare management.

 Key Takeaways:

  • Building a culture of leadership
  • Overcoming healthcare industry challenges
  • Proven methods for sustainable growth

Join the Conversation: Share your thoughts using #SenseiPlaybookPodcast

Subscribe: D...

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Welcome to Career Changers, where professional growth meets ambition! Join Larry Feldman as he navigates the landscape of professional development and placement for driven dealer professionals. 🚗🎙️🔥

Discover the strategies and insights that can propel your career to new heights. Subscribe now and stay tuned for our upcoming YouTube content a treasure trove of knowledge designed for automotive enthusiasts with a passion for succe...

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Embark on an inspiring journey with Tim Dawson, the Unstoppable General Manager of Riverside Toyota in Marquette, Michigan. Delve into the mind, body, and spirit of automotive excellence. Subscribe to our YouTube channel now and be the trailblazer diving into our upcoming podcast. Stay ahead, stay tuned, and ignite your automotive passion! 🚗🎙️🔥

 

Discover the tools, strategies, and secrets that will empower you to create a winni...

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