He discusses creating service pages that are optimized for specific locations and internally linking them to the corresponding city pages. I'll also explain the benefits of building supporting content for each location. Internal linking helps establish authority and relevance for any business in any specific area.
What you learn in todays video:
Internal linking from service pages to location pages is important for small business owners
Chris Palmer uses the example of an attorney website operating in Pennsylvania to explain the concept
The website creates service pages optimized for specific locations and internally links them to corresponding city pages
Building supporting content for each location helps establish relevance and authority
Internal linking helps small businesses be seen and indexed by search engines
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