I will show you what to look for and how to fix the issues listed below.
Reasons you can be losing keywords:
1. Did Your Comp Start Buying Ads?
2.outdated Content Need To Refresh?
3. Change In Trend Of Keyword?
4. Backlink / Anchor Changes?
5. Who is your New Comp?
6. Change In Googles SERP ( Like The Maps Pushed Down Page!
7. Google Rewarding Different Intent?
8. Fighting yourself?
Things you can do to fix your keyword loss:
1a. Stop Fighting Yourself check pages ranking for same keywords
2a. Reoptimize Your Pages add words or take away words
3. Build Anchors with backlink building
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