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April 25, 2025 • 28 mins

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Content repurposing has gotten lots of praise, while simultaneously being extremely misunderstood. It’s not simply copy+pasting the same thing from this platform to that. But… how can solopreneurs create content in the first place then repurpose it to ALL the places without losing their minds or spending thousands of dollars on coffee?

Krystle Straub is here to spill all the secrets! After I saw her posting her process on Threads, I instantly jumped into her DMs to invite her on to share her hot tips for this content creation strategy. In this episode, you’ll hear why it’s actually a great thing to repeat yourself, mistakes entrepreneurs are making with their content, & step-by-step how to repurpose 1 piece of content. (You’re gonna want to save this episode!)

Get the full show notes here!

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