If your site is using JavaScript to render content via client-side rendering then it's important to understand that most AI search platforms cannot currently see your content. That includes ChatGPT, Perplexity, Claude, and others. In this video, I cover a case study of a site that wasn't ranking well across AI Search, how they were leveraging client-side rendering, how that was causing problems, and what the AI platforms could actually see. It's great example of how JavaScript-based content can cause problems beyond Google and Bing in AI search platforms that are rapidly growing. I also end with a list of action items for site owners that might be affected by this issue.
Blog post covering my case study:
https://www.gsqi.com/marketing-blog/ai-search-javascript-rendering/
Chapters:
00:00 AI Search and JavaScript Rendering
00:50 An introduction to the case study.
01:25 Vercel's research about AI platforms and JavaScript rendering
02:52 First signs of trouble - Favicons and Citation Problems
04:30 Testing ChatGPT for JavaScript rendered content
05:40 Testing Perplexity for JavaScript rendered content
06:24 Testing Claude for JavaScript rendered content
07:52 What site owners can do now.
09:15 Don't use client-side rendering for ALL of your page content.
09:45 Yes, Google (Gemini) and Bing (Copilot) can render JavaScript just fine.
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