While checking Bing Webmaster Tools recently, I noticed a huge change across sites starting on May 29, 2024. The more I dug in, the more volatility I saw. It sure looks like Bing pushed some type of large algorithm change that impacted many sites across the web. The surges and drops I'm seeing are across sites and verticals, so it's not just one niche. I reached out to Bing's Fabrice Canel to see if Bing pushed an update and he explained nothing specific rolled out around that date, but he did say that Bing pushes changes almost daily (and some changes have a bigger impact across sites). In addition, when Bing rolled out a big algorithm update in January of 2023, it was based on applying a new AI model to the Bing search algorithm. And that was based on the partnership with OpenAI. When checking OpenAI releases, I noticed that GPT-4o rolled out just two weeks before the volatility started on May 29th. So, it's possible that had an impact on Bing rankings. I'm trying to find out more about that from Bing now. Regardless, check your Bing stats in Bing Webmaster Tools. You might be surprised what you find.
Here's my tweet about the Bing update: https://twitter.com/glenngabe/status/1819703777592492496
Here's Barry's post about the potential update: https://www.seroundtable.com/bing-search-ranking-algorithm-update-may-29th-37840.html
Confirmed Bing algorithm update in January 2023: https://www.seroundtable.com/bing-algorithm-update-january-18-2023-34784.html
Follow me on Twitter: https://x.com/glenngabe
Connect with me on LinkedIn: https://www.linkedin.com/in/glenngabe/
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