Learn why it’s important to fully understand all of the subdomains for your site. I have come across this situation a number of times over the years and I’ve seen some ugly situations. There are times companies don’t realize there are subdomains running either with legacy content, hacked content, spammy content, or even subdomains with malware or other security issues. And those issues can impact the site SEO-wise and ad-wise. I cover how sites can be suspended in Google Ads based on malware running on those rogue subdomains.
I cover several ways to find subdomains running that have search visibility, including GSC crawl stats, Bing Webmaster Tools Site explorer, third-party visibility tools like Semrush, ahrefs, and Sistrix, and I also cover some creative site queries.
So don’t get blindsided by your subdomains. Run some quick checks and surface them. You never know what you’re going to find.
Read my blog post:
https://www.gsqi.com/marketing-blog/find-subdomains-with-search-visibility/
00:00 How to find subdomains for your site.
00:36 Why it’s important to find your subdomains.
01:28 Quality at the hostname level.
02:46 Security problems causing AD problems.
03:32 GSC Crawl Stats reporting.
04:58 Bing Webmaster Tools Site Explorer
05:45 Third-party visibility tools like Semrush, ahrefs, and Sistrix.
07:00 Creative site queries.
08:05 Bonus: Hosting providers can help.
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