Learn why an algorithmic approach to enforcing Google's site reputation abuse policy is the way forward. I first cover manual actions Google applied on May 7, 2024 and how sites handled the content violating the site reputation abuse spam policy. Then I explain why blocking via robots.txt isn't a valid approach to blocking that content, as well as how noindexing content can also go haywire. I end the podcast covering how some international sites were unaffected when manual actions were applied, and why that might be the case. Here is my blog post covering the topic: https://www.gsqi.com/marketing-blog/google-site-reputation-abuse-spam-policy-algorithmic-approach/ Follow me on X: https://x.com/glenngabe Connect with me on LinkedIn: https://www.linkedin.com/in/glenngabe/
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