SEO Last Week

SEO Last Week

Have a lot on your plate but also want to keep up to date with SEO? SEO Last Week helps busy marketing professionals stay up to date with the important highlights from the ever changing world of SEO.

Episodes

SEO Last Week: Let's EEAT!

January 20, 2023 • 11 mins
In a strange turn of events, Google was crystal clear about what they want from SEO's. In this episode I break down what to do on your website so you can create a blueprint for SEO in 2023. For more information, visit shawntheseogeek.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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Special Edition: How is AI going to impact SEO? Hint... It's not content.

January 11, 2023 • 20 mins
The internet is abuzz about AI/Chat GPT/etc. and the impact it's going to have on the SEO world. Many are saying that now websites will be able to upload all the content they want easily and win the SEO game. But I don't believe this will be the win. I think the win will come later when people become used to how to use AI and expect the results to be as good as Google's results but as fast as Chat GPT can deliver them. In this vide...
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SEO Last Week: November 21, 2022 - Convenient Algorithm Update Timing

November 21, 2022 • 11 mins
An algorithm update right before the holiday shopping season? Get right out of town! The truth is... Google does this every year. But! Things are also getting really cool in Google land and Shawn the SEO Geek dives in head first to cover it all. Here's what you can expect... A recap of the algorithm update Google's expanding of the Knowledge Graph Roll out of the Multisearch function Check it out and let us know if you have an...
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SEO Last Week: November 4, 2022 - Do Keywords Matter?

November 4, 2022 • 17 mins
We are back! In this episode, Shawn the SEO Geek digs into some recent updates, GA4, Backlinks and asks the question... "Do Keywords Matter?" We hope you enjoy! Let us know if you have any questions by visiting shawntheseogeek.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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SPECIAL EDITION: Google's Helpful Content Update Announcement

August 22, 2022 • 16 mins
Did you hear?? Google is releasing an updated designed to favor high quality content that is written for people instead of search engines. In this special episode, Shawn the SEO Geek digs through Google's announcement and shares a little history of Google's algorithm updates. As always, if you have any questions, feel free to head over to shawntheseogeek.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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Lessons from Google & How I Quadrupled by Impressions

August 18, 2022 • 18 mins
Welcome to the new format of SEO Last Week with Shawn the SEO Geek! In this episode, Shawn draws the line between what Google has been up to, some weird things that have come to the surface and how we can apply this to our businesses... big or small. THEN... Shawn dives into the strategy he used to quadruple his impressions on Google and what he plans on doing with this. Let us know what you think of the new show format! Tools ment...
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SEO Last Week: August 15, 2022 - The Return and Some Updates about the future of this show

August 15, 2022 • 7 mins
Welcome to SEO Last Week! In this episode, Shawn the SEO Geek talks about the future of this podcast and the direction its going. Short sweet and to the point, just as expected. For more information, visit https://www.shawntheseogeek.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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SEO Last Week: July 15, 2022 - The Future of SEO Strategy

July 15, 2022 • 21 mins
In this Google heavy episode, Shawn the SEO Geek dives into some of the changes happening in Google Land and what they mean for your strategy. Quick show highlights: More changes to the core algorithm Guidance by Google about backlinks Data that was randomly anonymized and what it means. To learn more about Shawn the SEO Geek, visit https://www.shawntheseogeek.com/ To connect with Shawn, visit LinkedIn: https://www.linkedin.com...
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BONUS Episode: Free Training - How SEO Actually Works in 2022

June 27, 2022 • 15 mins
In this bonus free training, Shawn the SEO Geek runs through how the modern customer journey actually mirrors the modern SEO strategy. In this training, Shawn breaks down: How your customer's emotions should be considered when you are optimizing your website. What technical considerations should be made and why. Why it's not just about SEO any more... The purpose of this is not only to increase your likelihood of getting some m...
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SEO Last Week: June 16, 2022 - All About Algorithm Updates!

June 16, 2022 • 11 mins
Doesn't it feel like Google is making up for lost time from the lack of algorithm updates in 2020? In the end, this will all be for the better, but for the time being it's best to see what changes are happening and adapt your strategy. In this episode, Shawn the SEO Geek talks about various things happening with the Google Algorithm and offers some advice on coping. For more information, visit https://www.shawntheseogeek.com Learn ...
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SEO Last Week: May 24, 2022 - No, you're not crazy

May 24, 2022 • 14 mins
Ever feel like you're losing your mind? Well... if it has to do with your rankings on Google, you're probably not crazy. In this episode, we dive into the wild world of Google's algorithm changes and how you can improve your website despite it all! Here's what we cover: Reports of Google's algorithm updates. Interesting comments by Google about toxic backlinks. How to adapt to Google's big changes. If you have any questions, p...
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SEO Last Week: May 17, 2022 - Google I/O Conference Recap

May 17, 2022 • 17 mins
Holy Moly... This was a FUN episode to make. Last Week, Google hosted their I/O conference to share what's new and what's coming from Google. There's a lot to dig into here, but here are the top level goodies we dig into in this episode: Multi Search Near Me Smart Skin Tone The evolution of AI and Natural Language Processing Video SEO If you want to check a deeper dive, feel free to check this out: https://www.youtube.com/watc...
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SEO Last Week: May 10, 2022 - Cut the Bullsh*t

May 10, 2022 • 12 mins
It seems like as more and more people try to trick Google, Google is reacting with penalties. In this episode of SEO Last Week, Shawn the SEO Geek explores some new updates and how they signal what's next from Google. If you want to explore more, visit https://www,shawntheseogeek.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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SEO Last Week: May 3, 2022 - Growth at Google and what it means for SEO

May 3, 2022 • 10 mins
Frustrated by all the chaos going on at Google? In this episode we dig into WHY Google has been so busy and what it means for the future of SEO. In more detail: Google's profits Constant algorithm fluctuations Google's newest course offering We're excited to see what's going on in SEO land... Learn more about your ad choices. Visit megaphone.fm/adchoices
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SEO Last Week: April 18, 2022

April 19, 2022 • 11 mins
First Up: There were unconfirmed algorithm updates on the 13 and 14 of April. These seem like the common “cleanup” type of updates. In other news, Google has released a tool to help with Universal Analytics to GA4 conversion. This is huge because a big concern among many businesses that I spoke with were concerned about a gap in their data.  To do this, the best resource is to google the phrase “universal analytics to ga4 convers...
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The SEO Apocalypse?!?!?! Are these end times???

April 7, 2022 • 13 mins
Welcome to the first episode of SEO Last Week! This week, we're covering: - The (seeming) End of the SEO World! - Google's quest for Quality - Updates to Google Business Listings - A Celebration! - AND MORE!!! Thanks for tuning in! If you got some value from this, please like, subscribe, and share with a friend! Feel free to drop any questions over to https://www.shawntheseogeek.com Learn more about your ad ch...
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Episode 1: What this show is about.

March 28, 2022 • 3 mins
Welcome to SEO Last Week! As we all know, SEO is always changing and evolving. Google announced that there were 8,000+ algorithm updates in 2021 alone.  If you're managing a team and responsible to a company, keeping up with 8,000 algorithm updates is probably pretty low on the priority list. That's where SEO Last Week comes in! If you subscribe, you'll have an episode in your inbox every Monday! Learn more about ...
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