SEO Last Week

SEO Last Week

Have a lot on your plate but also want to keep up to date with SEO? SEO Last Week helps busy marketing professionals stay up to date with the important highlights from the ever changing world of SEO.


June 27, 2022 15 min

In this bonus free training, Shawn the SEO Geek runs through how the modern customer journey actually mirrors the modern SEO strategy.

In this training, Shawn breaks down:

  • How your customer's emotions should be considered when you are optimizing your website.
  • What technical considerations should be made and why.
  • Why it's not just about SEO any more...
  • The purpose of this is not only to increase your likelihood of getting some mo...

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    Doesn't it feel like Google is making up for lost time from the lack of algorithm updates in 2020?

    In the end, this will all be for the better, but for the time being it's best to see what changes are happening and adapt your strategy.

    In this episode, Shawn the SEO Geek talks about various things happening with the Google Algorithm and offers some advice on coping.

    For more information, visit


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    Ever feel like you're losing your mind? Well... if it has to do with your rankings on Google, you're probably not crazy. In this episode, we dive into the wild world of Google's algorithm changes and how you can improve your website despite it all!

    Here's what we cover:

  • Reports of Google's algorithm updates.
  • Interesting comments by Google about toxic backlinks.
  • How to adapt to Google's big changes.

  • If you have an...

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    Holy Moly... This was a FUN episode to make.

    Last Week, Google hosted their I/O conference to share what's new and what's coming from Google. There's a lot to dig into here, but here are the top level goodies we dig into in this episode:

  • Multi Search Near Me
  • Smart Skin Tone
  • The evolution of AI and Natural Language Processing
  • Video SEO
  • If you want to check a deeper dive, feel free to check this out:

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    It seems like as more and more people try to trick Google, Google is reacting with penalties.

    In this episode of SEO Last Week, Shawn the SEO Geek explores some new updates and how they signal what's next from Google.

    If you want to explore more, visit https://www,

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    Frustrated by all the chaos going on at Google? In this episode we dig into WHY Google has been so busy and what it means for the future of SEO.

    In more detail:

  • Google's profits
  • Constant algorithm fluctuations
  • Google's newest course offering

  • We're excited to see what's going on in SEO land...

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    April 19, 2022 11 min

    First Up: There were unconfirmed algorithm updates on the 13 and 14 of April. These seem like the common “cleanup” type of updates.

    In other news, Google has released a tool to help with Universal Analytics to GA4 conversion. This is huge because a big concern among many businesses that I spoke with were concerned about a gap in their data. 

    To do this, the best resource is to google the phrase “universal analytics to ga4 conversion”...

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    Welcome to the first episode of SEO Last Week!

    This week, we're covering:

    - The (seeming) End of the SEO World!

    - Google's quest for Quality

    - Updates to Google Business Listings

    - A Celebration!

    - AND MORE!!!

    Thanks for tuning in! If you got some value from this, please like, subscribe, and share with a friend!

    Feel free to drop any questions over to

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    March 28, 2022 3 min

    Welcome to SEO Last Week!

    As we all know, SEO is always changing and evolving. Google announced that there were 8,000+ algorithm updates in 2021 alone. 

    If you're managing a team and responsible to a company, keeping up with 8,000 algorithm updates is probably pretty low on the priority list.

    That's where SEO Last Week comes in!

    If you subscribe, you'll have an episode in your inbox every Monday!

    Learn ...

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