SEO Podcast by Olga Zarr

Join me for a deep dive into international SEO with the brilliant Kira Khoroshilova. In this interview, we dive deep into the complexities of international SEO, exploring how to effectively expand into multiple countries or languages, and the cultural nuances involved. Learn from Kira's real-life examples about the importance of keyword research, the best structural implementations, and how to avoid common pitfalls l...

In this interview with Charles Taylor, an enterprise SEO expert, we discuss a range of critical topics in SEO, including enterprise SEO and website migrations.

We discuss the nuances of enterprise SEO versus traditional SEO, the complexity of large-scale migrations, and the importance of risk management.

Charles also reveals some best practices for handling URL changes, the significance of internal linking, and the strateg...

In this episode of SEO Cash Flow, it’s me, Olga Zarr, teaming up with Myriam Jessier to tackle BigQuery for SEOs.

We’re diving into how you can pull more insights out of Google Search Console data without turning into a data scientist. Myriam’s going all-in on learning BigQuery, while I’m sticking to my minim...

In this episode, I interview David from SEO Crawl about recent updates to their SEO tool. We explore how SEO Crawl can help SEO workflows and provide more accurate data compared to some other popular tools in the market.

Key points discussed:

• SEO Crawl's ability to access 100% of Search Console data, offering more comprehensive insights
• Automated brand vs non-brand keyword tracking se...

In this episode, I explain how to analyze and diagnose website traffic and ranking drops. I walk you through the most common causes, such as Google core updates, failed website migrations, and site redesigns. I show you how to differentiate between traffic and ranking drops and why it’s important to understand the difference. You learn step-by-step how to pinpoint what’s affecting your website’s performance, whether it’s a...

In this episode, I talk with my friend Adrijana, an SEO mindset coach who recently made the bold decision to leave her dream job and pursue coaching full-time.

We dive into:

✅ Adrijana's journey from stressed SEO consultant to mindset coach
✅ How she overcame fears and cultural expectations to quit her job
✅ The importance of aligning work with personal values like freedom and family
✅ Practical strategies for ...

In this episode, I interview John Wright, a professional in the iGaming industry. John shares his unconventional journey from engineering to professional gambling, and eventually to SEO consulting for online casinos and gambling affiliates. The conversation delves into the complexities of SEO in the iGaming space, including data-driven decision making, the impact of Google's algorithm updates, and innovative strategi...

In this video, I dive into the details of Google’s core algorithm updates, with a specific focus on the August 2024 core update. I explain what these updates are, how they impact your website's traffic, and why they should not be seen as penalties but rather as algorithmic adjustments. I share insights into the changes Google is making, including their emphasis on content that is genuinely useful to users. I also offer pra...

In this episode, I dive deep into the importance of proper heading structure on the example of lawyer websites. I'll review random pages that show up in Google search results and analyze their headings. You will learn about common mistakes, best practices, and why headings matter for SEO. I'll also share some practical tips using tools like the Cora SEO tool to help you optimize your headings effectively.

• Check my ful...

In this video, I dive deep into the importance of internal linking for lawyer websites and other local businesses. As an SEO expert with over 12 years of experience, including a significant focus on the legal industry, I've seen firsthand how proper internal linking can dramatically impact a website's SEO performance.

You'll learn why using keyword-rich anchor text is crucial, how to avoid the common pitfalls of "read more...

Welcome to the preview of my comprehensive SEO Audit Mastery Course!

In this video, I cover the theoretical aspects of SEO auditing, which are essential for setting the right mindset and approach. This is a sneak peek into one of the many in-depth lessons included in the course.

SEO Audit Mastery course enrollment is open: https://seosly.com/enroll/

From August 1st to August 15th, enroll in the ...

In this episode, Olga Zarr and Myriam Jessier catch up on their recent projects and dive into the details of Olga's newly revamped SEOSLY Pro community and her SEO Audit Mastery course.

--- 🔥 The wait is over and Olga's long-awaited SEO Audit Mastery course presale 85% OFF has begun: https://seosly.com/earlybird
🚀 Learn more about the SEO Audit Mastery course: https://seosly.com/seo-course/
---

They discuss the v...

In this interview with Doug Cunnington, I'm pulling back the curtain on my journey to becoming an SEO audit expert.

🚀 The EARLY Bird 85% OFF Presale of the SEO Audit Mastery course has just begun: https://seosly.com/early-bird/

I dive deep into how my ADHD and introverted nature actually became superpowers in my SEO auditing career. You'll hear about my transition from agency life to running my own consultancy, and how I...

I'm thrilled to announce the early bird presale for my SEO Audit Mastery Course.

After two years of anticipation, it's finally available, and this is your chance to get in at the lowest price ever—just $750 for lifetime access (and lifetime access to SEOSLY Pro).

🚀 Get it now: https://seosly.com/early-bird/
|🚀 Learn more: https://seosly.com/seo-course/ 

🔥 This course is packed with everything I've learned over m...

In this episode, I analyze the highly competitive keyword "personal injury lawyer" in Chicago, demonstrating a comprehensive approach to SEO optimization.

This is just a taste of the premium content available in SEOSLY Pro. The shared screen is smaller as this is a preview of the content you will find in SEOSLY Pro: https://seosly.com/pro

50% OFF discount and a 30-day trial for just $1:

MONTHLY ACCESS: https://seosly.com/...

In this episode, I have the pleasure of speaking with Patrick Rice, an e-commerce SEO expert with a wealth of knowledge and experience. We dive deep into the world of e-commerce SEO, discussing everything from how it differs from traditional SEO to the top mistakes often made by online retailers.

Patrick shares his journey in the industry, including the challenges he faced early in his career and how he...

Hi, I’m Olga Zarr, and welcome to my comprehensive guide on lawyer SEO! If your law firm's website is struggling to get noticed online, you’ve come to the right place.

In this podcast, I'll dive deep into the world of lawyer SEO and share my expert strategies to help you dominate the search results and attract more clients.

What You’ll Learn:

✅ The importance of SEO for law f...

In this episode, I have a very special guest - Charles Floate, an SEO expert with 16 years of experience in the industry.

We dive deep into the world of black hat SEO, discussing everything from the most interesting tactics that worked well in the past to the current state of affiliate SEO after recent Google updates.

Charles shares fascinating insights on topics like Google's Site Reputation Abuse policy, ranking non-Engl...

In this episode, Olga Zarr interviews Julia Nesterets, CEO of JetOctopus. They delve into the unique features and benefits of JetOctopus, a powerful SEO tool designed for large websites.

Try JetOctopus for free: https://seosly.com/jetoctopus

Julia explains why JetOctopus is ideal for big sites, covering topics such as crawl budget management, Google bot behavior analysis, and the various SEO tools available ...