SEO Unlocked: The Gilmedia Growth Show

SEO Unlocked: The Gilmedia Growth Show

Dive deep into the world of Search Engine Optimization with SEO Unlocked, your go-to podcast for mastering digital visibility. Hosted by the SEO experts at Gilmedia, a leading web design and marketing agency, this show delivers actionable strategies, algorithm insights, on-page and off-page SEO tips, and the latest trends shaping how brands rank online. Whether you're a business owner, digital marketer, or SEO enthusiast, tune in weekly to learn how to drive traffic, increase conversions, and grow your online presence with data-driven techniques. Learn more: https://www.gilmedia.com/

Episodes

October 6, 2025 13 mins

Welcome to SEO Unlocked, the Gilmedia Growth Show! Episode 24 reveals schema markup secrets - how 47 lines of code doubled organic traffic overnight, with only 12.4% of domains using this underrated strategy that delivers 82% higher CTRs and 6000% ROI.

Key Topics Covered:

  • Only 12.4% of domains use structured data - massive opportunity
  • Rich results average 82% higher CTR (58% vs 41% click rate)
  • FAQ schema delivers 87% average CTR
  • Cas...
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Welcome to SEO Unlocked, the Gilmedia Growth Show! Episode 23 unveils the G.L.O.B.A.L. Framework for international SEO success, featuring case studies like a 1365% global organic traffic surge and proven strategies to avoid the costly mistakes that kill most international expansions.

Key Topics Covered:

  • The 3 deadly sins of international SEO: Translation trap, cookie-cutter structure, cultural ignorance
  • G.L.O.B.A.L. Framework: Geo...
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Welcome to SEO Unlocked, the Gilmedia Growth Show! Episode 22 tackles the "great analytics awakening" - moving beyond vanity metrics to prove SEO's direct revenue impact using the REVENUE framework that connects organic search to bottom-line results.

Key Topics Covered:

  • Why 68% of marketers track metrics that don't link to revenue
  • AI overviews reducing clicks 15-20% but increasing traffic quality
  • Multi-touch attri...
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Welcome to SEO Unlocked, the Gilmedia Growth Show! Episode 21 tackles the "Algorithm Earthquake of 2025" with strategies that turn Google's constant updates into competitive advantages, featuring a case study with 320% lead increases.

Key Topics Covered:

  • March & June 2025 Core Updates causing 63% SERP fluctuations
  • The ADIPT Framework: Authority, Dynamic content, Agile tech, Platform diversification, Testing
  • Strate...
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Welcome to SEO Unlocked, the Gilmedia Growth Show! Episode 20 tackles Mobile-First Indexing Mastery as Google's complete transition (July 5, 2024) reshapes the digital landscape where 64% of web traffic originates from mobile devices and 50% of searches are now voice-based.

Key Topics Covered:

  • Google's complete mobile-first indexing implementation - every site now crawled with mobile Googlebot
  • Voice Search 2.0: Optimizing ...
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Welcome to SEO Unlocked, the Gilmedia Growth Show! Episode 19 reveals Voice Search 2.0 - the revolutionary shift from mechanical commands to conversational AI that could account for 50% of all searches, with over 1 billion voice queries monthly transforming how businesses connect with customers.

Key Topics Covered:

  • The evolution from Voice 1.0 (rigid commands) to Voice 2.0 (natural conversation)
  • The Trinity of Conversational AI: N...
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Welcome to SEO Unlocked, the Gilmedia Growth Show! Episode 18 dives deep into the psychology of search intent - revealing how to decode the hidden thoughts, emotions, and desires behind every Google query when 26% of searches end with zero clicks.

Key Topics Covered:

  • The 4 pillars of search intent psychology: Informational, Navigational, Commercial, Transactional
  • Advanced micro-intent analysis with 12 granular intent categories
  • How...
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Welcome to SEO Unlocked, the Gilmedia Growth Show! Episode 17 reveals the complete transformation of link building - from the old "volume game" to the new "value economy" where 93-94% of link builders now prioritize quality over quantity.

Key Topics Covered:

  • The Authority Multiplier Effect: One DA90+ link = 50-100 weaker links
  • Google's Penguin Revolution impact and the death of manipulation tactics
  • Digital P...
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Welcome to SEO Unlocked, the Gilmedia Growth Show! Episode 16 reveals the seismic shift from keyword-stuffing to entity-driven SEO - where Google's 800 billion facts about 8 billion entities are revolutionizing how search really works.

Key Topics Covered:

  • Google's Knowledge Graph evolution: From keyword matching to contextual understanding
  • Entity-based optimization delivering 1,400% better search visibility than traditiona...
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Welcome back to SEO Unlocked, the Gil Media Growth Show! Episode 15 reveals how to become "The 15-Minute Marketing Manager" - designing intelligent automation workflows that deliver 58% better marketing performance while freeing up your time for strategic thinking.

Key Topics Covered:

  • The 3-pillar automation ecosystem: Data collection, decision logic, and omnichannel execution
  • Automated lead scoring systems that identify...
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Welcome back to SEO Unlocked, the Gil Media Growth Show! Episode 14 tackles the devastating "Great De-Indexing" crisis that began May 26th, 2025 - where sites lost up to 50% of their indexed pages overnight.

Key Topics Covered:

  • The shocking scale: Sites vanishing from Google search results entirely
  • Root causes: Technical errors, content quality issues, and JavaScript rendering problems
  • The 6-step recovery framework that a...
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The search landscape has changed forever. In this episode of SEO Unlocked, the Gilmedia Growth Show, we dive deep into the rise of zero-click searches and what it means for your business in 2025. With over 60% of Google searches now ending without a single click, and AI overviews dominating results, traditional SEO is no longer enough.

Discover why users prefer instant answers, how AI-powered summaries are slashing click-through rat...

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Welcome to SEO Unlocked! This episode reveals Answer Engine Optimization (AEO) - the revolutionary strategy reshaping how businesses succeed online as AI platforms like ChatGPT and Perplexity transform search behavior.

Key Topics Covered:

  • The shift from "getting clicks" to "getting citations" in AI answers
  • Platform-specific strategies for ChatGPT, Perplexity, and Google AI Overviews
  • Why AI search traffic convert...
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What works in SEO and what completely flops? In this episode of SEO Unlocked by Gilmedia, we explore real-life SEO case studies that reveal powerful wins and unexpected missteps. Whether you're just starting out or optimizing an existing strategy, these lessons are gold.

🌐 Learn why investing in website design and development makes or breaks your SEO performance
📈 Follow the best SEO practices to set your business up for lo...

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As voice assistants become the new gatekeepers of search, how can your business adapt? In this episode of SEO Unlocked by Gilmedia, we dive into voice-first optimization and what it means for your SEO, content, and website structure in 2025.

🎯 Tap into our expertise in online marketing to increase traffic with voice search in mind
💻 Let us design and develop unique and functional websites that align with modern search behavior<...

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In Episode 9 of SEO Unlocked by Gilmedia, we explore how forum marketing is reshaping SEO strategy in the AI era. From Reddit threads to niche forums and Quora engagement, discover how authentic conversations are driving visibility, trust, and long-term rankings. Learn how to adapt your content and link-building efforts to align with today's algorithm shifts.

✨ Explore more:
🔹 Specialize in website design to ensure your bran...

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In this episode of SEO Unlocked by Gilmedia, we explore the latest local SEO updates shaping how businesses rank in 2025. Discover how a thoughtfully designed website, professional local SEO marketing, and results-driven marketing services work together to boost your local visibility, build trust, and bring more customers to your door. Tune in for expert tips and practical strategies!

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In this episode of SEO Unlocked by Gilmedia, we explore how brand recognition and trust influence your SEO success. Learn how custom marketing solutions, results-driven website services, and a strong SEO strategy for a better overall ranking can help establish your brand as an industry authority. Tune in for actionable insights to future-proof your SEO efforts!

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In this episode of SEO Unlocked by Gilmedia, we dive into how video is transforming search and what it takes to optimize your content for maximum impact. Learn how top-tier SEO strategies and web design and development expertise can help your brand leverage video SEO for higher engagement, better rankings, and real business growth. Tune in for expert tips and creative insights!

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In this episode of SEO Unlocked by Gilmedia, we explore how to blend AI efficiency with authentic human creativity to build powerful, high-ranking content. Discover how a strong SEO strategy for a better overall ranking, a dynamic team of digital marketing experts, and custom web design services can help your brand stand out online in 2025 and beyond. Tune in for actionable insights!

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