Serious Social from immediate future
Created by the straight-talking social media specialists at immediate future, this podcast will feature in-depth insights from various sectors, interviews with thought leaders, and our advice on how to break the social boring. Music licensed for use by: https://www.epidemicsound.com/download_license/DL-adv-czjb0gjy08. License ID: DL-adv-czjb0gjy08
Episodes
In this live session, we explored how social media and AI are reshaping the way travellers discover and book their journeys. The discussion unpacked why social is now the first stop for discovery, with AI stepping in as the finisher and what that means for visibility, traffic, and trust. We covered the messy, non-linear nature of today’s traveller journey, the rising role of AI Overviews in search, and the practical quick wins bran...
Discover how AI and social media are transforming brand discovery in Financial Services.
Social expert Katy Howell and Remarkable’s James Gray explore how platforms like ChatGPT and social media are reshaping how consumers search, research, and connect with brands today.
When your dashboard says nothing and your boss wants everything
You’ve got dashboards, metrics, charts galore – but none of it tells a story. Join me and Barnaby Barron from Brandwatch, as we unpack why data storytelling is the skill every marketer needs in 2025.
Whether you’re trying to justify a campaign or win a budget battle, this live is for you.
You walk away with:
• New ways to visualise your ...
First-time exclusive! We're sharing the groundbreaking Brilliant and Human Report with insights that will transform your marketing. Tune in as Katy Howell and Remeny Armitage uncover why trust is the ultimate marketing tool and how to build it through consistent communication, thought leadership, and proactive strategies. Discover how 62% of clients feel their agencies react rather than lead and what you can do to change that....
In this episode, Katy Howell sits down with Tejal Patel and Scott Stockwell to break down why fixing the fundamentals is the key to marketing success. While trends come and go, businesses that align marketing with business goals are 37% more likely to succeed, yet only 6% use customer insights effectively—and that’s where the real opportunity lies.
In this episode Katy Howell, alongside Joel Harrison, Editor in Chief at B2B Marketing dissect the major trends shaping B2B marketing as we approach 2025. From the rise of ABM and influencer marketing to the strategic use of first-party data in a cookieless world. This discussion is essential for marketers aiming to pivot and thrive in a rapidly changing environment.
In this episode, we explore how AI is transforming creative workflows, from speeding up mood boards to automating repetitive tasks. Our experts discuss the balance between human creativity and AI tools, and how the right blend can unlock massive productivity gains. Whether you’re curious about AI’s role in ideation, content creation, or customer service, this is a conversation packed with insights to help your team work smarter and...
In this episode, we dive into the seismic shift in digital marketing as third-party cookies crumble and data privacy laws tighten. Join industry experts as they unpack the challenges and unveil innovative strategies to keep your brand ahead of the curve. If you're looking to stay sharp in the evolving landscape of social media marketing, this is the conversation you can't afford to miss!
Welcome to the Growth on Fire podcast! Katy Howell, is joined by Tejal Patel previously from Cisco, Microsoft and Nokia; and Scott Stockwell previously from IBM and PwC, two industry experts who will share their takeaways from the big B2B event of the year: B2B Ignite. If you’re a B2B marketer looking to stay ahead in a crowded and competitive market, this episode is for you.
Why do only 15% of decision-makers find thought leadership content excellent, despite its high trust among buyers? Tune in to discover the secrets behind creating truly impactful thought leadership that stands out and drives success, with expert insights from Katy Howell and Karen Cuthbert.
Have you noticed a new video tab on LinkedIn yet? Let’s talk about short-form videos on LinkedIn and how it's transforming the way businesses connect with their audience. Join us as we explore this impact on brand marketing and uncover actionable strategies. Welcome to another episode of Serious Social, where we decode the latest trends—so you don’t have to!
- Learn how to embrace this new format and reap the rewards.
- Discove...
A whopping 50% of B2B marketers struggle to measure the ROI of their lead and demand gen efforts. Time to change the game - well for social.
In "No Fluff, Just Stuff," we're not just talking theories; we're revealing the nuts and bolts of a Social lead gen campaign that slashed CPC by 58% and doubled CTR. Cut through the clutter and get ready for take-off. 🚀
The game is changing with the rise of de-influencing. But how will this impact the way brands work with influencers? In this episode, Katy Howell and Belle Lawrence are joined by writer/performer duo Yellow Square (Bec & Sam) to discuss all your burning questions.
Get an insider's perspective on whether the de-influencing trend will topple the influencer marketing industry and discover how brands can best work with con...
With 240M active users and the World Cup about to make a splash, is it time for brands to decide about their presence on Twitter. In this episode of Serious Social, Colin Jacobs and Katy Howell debate the ‘Musk’ debacle, the brand safety concerns, the issues over data, and the alternative social platforms for companies to consider. CJ and Katy bring 30 years of social media marketing expertise to this Serious Social session. Listen...
Going live on social is a critical component to establishing trust brand discovery and a high-value attributed pipeline. In this episode, CJ will explain how to deliver tangible results to your board and have them clamouring for more.
In this episode, IF CEO Katy Howel is joined by CEO Tim Williams from Onalytica to discuss the current state of the B2B industry. According to our recent poll, 79% of marketers want to engage influencers, but only 13% know how. Listen now to understand how you can benchmark, as well as ideas on getting started.
On social, everyone loves food content. To cut through, brands in the food industry need to work hard! Join Belle Lawrence with this week’s guest, Swati Deshpande from Fooditude as they dig into some tasty social media best practice.
2021 is coming to an end and it's time to get your brand's social media ready for next year. In this episode of Serious Social, Colin Jacobs, Belle Lawrence and Katy Howell review this year's successes and forecast 2022's triumphs, dissecting and debating everything that has happened this year on social media.
China is home to the world’s largest social media market, with over 931 million users. In this week's Serious Social episode, Katy Howell is joined by Domenica Di Lieto to discuss social media in China, taking a look at the opportunities, differences, and the trends that are being adopted in the west.
In this episode of Serious Social, Katy Howell and Zoe Gill explore how best to spin all marketing channel plates and how to optimise and create a marketing engine for growth with social as the oil in your engine! Listen now and learn how to fix your wider marketing programmes for 2022, and how social integrates to accelerate and enhance the impact to your business.
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