Seriously Don't Do That

Spend 5 figures on slick fonts, fancy decks, and noisy agencies or spend that same $$$ to own your Go-to-Market engine? If your GTM strategy feels rented, you’re not alone and it’s time to change that. No marketing fluff. Just clear steps to ditch rented growth and start owning your future. Ready to stop paying for noise and start building momentum? #GTM #FounderWisdom #SalesStrategy #PipelineGrowth #FounderEnablement #RevenueGrowt...

An exclusive 30-minute session tailored for founders and sales leaders struggling with the costly hire-fire cycles in outbound sales.

In "Seriously, Don't Hire a BDR in 2026," we dive deep into why traditional BDR models are failing startups operating in tightly regulated markets such as healthcare, fintech, and insurance.

You’ll discover:

The impact of cold outreach’s diminishing returns, ...

Board-Ready Revenue: Stop Guessing, Start Knowing
How to walk into Q4 planning with data you can defend

In this focused 30-minute session, Dan explores why boards lose confidence when founders rely on presentations over real data. The session covers:

Why most founders are “driving a $5M car with no dashboard”—and how to fix it

The four critical numbers boards care about: pipeline coverage, source attr...

A focused 30-minute session designed especially for founders ready to break into new markets without wasting precious time and money.

We’ll dive into the story of three founders across different countries who faced the same challenge: smart teams with great products failing because they launched blind without a precise Ideal Customer Profile (ICP).

You’ll learn the four costly ICP mistakes that trip up founders: o...

The $750K Marketing Machine That Closed Zero Deals – How to Stop Confusing Activity with Strategy

Too many founders mistake activity for strategy—tracking clicks, opens, and MQLs, without generating qualified opportunities or revenue. In this session, I’ll share the inside story of a nine-month U.S. market failure where a startup burned $750K on a marketing machine that produced 400 leads per month and zero results.

Are you rushing into the US market without the right foundations? That $1.5M price tag from a London boardroom disaster could be yours if you don’t get this right.

Join me LIVE as I will share the four critical foundations that every company needs before scaling in the US:
✔ Customer clarity beyond demographics
✔ Message-market fit that resonates and converts
✔ Sales process discipline beyond founder magic
...

"I heard this three times last week: 'We're about to hire 6 people for go-to-market — Marketing manager, SDRs, inside sales rep, content creator…' Different founders, same $500K mistake.

The issue wasn’t the people. It was hiring an army to figure out what AI + strategy could solve in weeks.

On Thursday, August 28th at 9 AM EDT, I broke down:

• Why smart founders were burning runway on headcount
• How AI replaces 3-...

Many post-Series A founders burn precious runway trying to look big; new branding, PR campaigns, flashy awareness plays while their pipeline stays empty.

But here’s the truth: revenue doesn’t come from looking the part. It comes from getting real customers.

In this live session, Dan Griffith (Fractional CRO, CEO - Greater Gain Group) will unpack:
✅ Why “looking big” is the most expensive mistake in B2B
✅ H...

Most SaaS founders celebrate new sales — but if your post-sale bucket is leaking, those logos won’t save you.

In this episode, Dan Griffith sits down with Jason Noble, Co-founder and Co-host of The Jasons Take On podcast, to explore how AI is reshaping customer success in 2025.

💡 What You’ll Learn:

• The biggest customer success mistakes founders are making this year
• Real-world examples where AI turned retention into revenue
• How to m...

You're not imagining it, your pipeline's dry because you're too busy for marketing.
And you're not alone.

❌ 36% of founders spend most of their time on admin
❌ 33% wish they had more time for marketing
❌ Most don’t realize how much it’s costing them

This week’s LinkedIn Live breaks it down:
➡️ How to choose between internal focus and strategic outsourcing
➡️ A time audit met...

🎙️ Podcast Episode: "Seriously, Don’t Guess What’s in Your Pipeline"

Think you have a sales problem? You might actually have a pipeline delusion.

Dan once forecasted $10M in deals... and closed just $100K. Sound familiar?

In this episode, recorded live on LinkedIn on July 31, Dan gets real about the hidden flaws lurking in your pipeline—and what to do about them. If you’ve ever suffered from phantom deals or overconfident f...

Seriously, Don’t Raise Venture Capital Until You Know Your Real Options”

Too many founders default to VC funding without understanding the full menu of capital options — and it costs them equity, control, and leverage.

In this LinkedIn Live, Dan Griffith sat down with Sarah Willett, a senior healthcare banking advisor with 35+ years of experience, to unpack smarter capital strategies for growth-stage founders.

💡 Key Takeaways:

• The...

🎙️ REPLAY: “Your FDA Timeline Doubled. Your Dev Team Still Burning $50K/Month. Now What?”

This is the cashflow crisis most MedTech founders don’t talk about—until they’re already in it.

I went live with Barend Smet, President of Thaumatec, to break down how smart CEOs are navigating regulatory delays without torching their runway or killing momentum.

💡 Key takeaways:

• How to flex your dev capacity without sacrificing IP or product...

"Seriously Don't Think You're Ready for the U.S. Just Because You Have a Product"

European healthtech founders — listen up. Just having a product (even a great one) doesn’t mean you’re ready for the U.S. market. In this session, Dan Griffith is joined by U.S. market entry expert John Vislosky to break down the most expensive mistakes startups make when crossing the Atlantic — and how to avoid them.

✅ Why FDA clear...

May 29, 2025

Seriously, Don't Procrastinate Marketing Because You "Don't Get It"

Tired of watching competitors claim market positioning while you stay invisible to prospects actively searching for solutions? This presentation reveals why marketing procrastination is costing B2B tech founders more than they realize – and provides a simple 4-step framework to fix it.

The Hidden Cost of Marketing Avoidance

Most technic...

"Seriously Don’t Let Investors Drive Your Product Strategy" with Will Trible

We had a powerful conversation about a silent killer in early-stage startups: letting investor pressure override your product instincts. Will Trible—who raised over $3M and scaled partnerships with Coinbase and Plaid—shared hard-earned lessons on what not to do after funding hits your account.

🔥 How to handle investor input without losing product-...

Seriously… Don’t Let Your Demo Kill the Deal

You’ve done the perfect demo. Everyone nodded. Your champion seemed excited. Then… crickets.
Sound familiar? You’re not alone—and your product isn’t the problem.

Join us for a punchy, no-fluff 30-minute session on how to fix one of the most common and costly mistakes in B2B sales: the ineffective demo.

✔️ Why showing all your features actually hurts your chances
 ✔️ How to tailor d...

🎙️ Building Sales Momentum in Regulated Industries

Why Small Wins Beat Big Whales in Healthcare, Fintech & Insurtech

Host: Dan Griffith – Greater Gain Group & GrowDGtal
Guest: Robert Plush – Health Biotech Partners

If you’ve ever said:

“We’ve been talking to [Big Health System] for 8 months…”
 “If we land [Enterprise Client], we’re set…”
 “Once [Big Bank] signs, it changes everything…”

This...

🎙️ The 120-Day Revenue Recovery Plan for B2B Founders

If you’re a B2B founder staring at flat revenue numbers halfway through the year, you’re not alone—and you’re not out of time. Welcome to a special LinkedIn Live replay of "The 120-Day Revenue Recovery Plan for B2B Founders: How to Fix Your Go-to-Market System Before Q4."

In this fast-paced 30-minute session, [Host Name] breaks down exactly why most revenue challenges a...