Serve First, Sell Later Marketing
Welcome to the Serve First, Sell Later Marketing with Sylvia Garibaldi. The ultimate podcast for legal, financial and other service-based professionals seeking to grow their practices and attract more high-paying clients through leading edge marketing solutions that feel authentic and non-salesy. This podcast is your compass to navigate the competitive world of marketing your legal or financial services. Sylvia shares simple insights, strategies, and proven techniques tailored to service-based professionals. Whether you are a lawyer, mediator, financial advisor, divorce professional or in any other service-based profession, this podcast is your go-to resource for differentiating yourself in the market and building awareness so that those who are in most need of your services will be able to find out about you!
Episodes
In episode 81 of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi shares actionable strategies for lawyers, mediators and divorce professionals to leverage LinkedIn to grow their practice. She discusses the importance of consistent posting, the power of building a 'silent pipeline' of future clients, and the impact of authentic direct messaging. Sylvia also addresses common misconceptions abo...
Struggling to turn your expertise into scroll-stopping content? In this episode of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi breaks down the hidden gap between being brilliant at what you do… and knowing how to communicate it online. She shares a simple, actionable framework to clarify your message, write with impact, and finally connect with your audience—without ever “dumbing things down.”
Insi...
In this engaging episode, Dr. Susan Korb Bernstein, a renowned figure in the divorce coaching world, shares her journey from educator to leading divorce coach. Susan offers invaluable insights into building a successful divorce coaching practice, effective marketing strategies, and the importance of reframing the mindset around divorce coaching. She discusses her methods for client acquisition, the role of networking,...
In episode 78 of the Serve First, Sell Later Marketing podcast, host Sylvia interviews Karen Goslin, a seasoned therapist, speaker, and author of the transformative book, 'Yellow Paint: Learning to Live Again.' Karen shares profound insights into the world of accountable therapy, illustrating how personal issues can become opportunities for growth. The episode also delves into the strategic marketing plan be...
In a world full of noise, facts don’t build trust – feelings do. In this powerful episode, Sylvia Garibaldi breaks down how professionals can cut through the clutter by creating emotional resonance in their marketing. She reveals how small, authentic cues — what she calls “soft authority signals” — quietly build credibility and turn browsers into buyers. You’ll learn how to move your messaging from “here’s what I do...
What if 80% of your new clients were coming from just 20% of your marketing efforts? In this insightful episode of the "Serve First, Sell Later Marketing Podcast," host Sylvia Garibaldi shares a shortcut to marketing clarity. She dives into the art of mastering marketing for legal, mediation and divorce practices using the transformative power of the 80-20 rule. Learn how to identify and leverage the most ...
In this episode, host Sylvia Garibaldi dives into the reality that busy seasons don’t last forever—and why your current workload isn’t a guarantee for tomorrow. She shares relatable examples of professionals facing sudden slowdowns and lays out clear, practical strategies to future-proof your practice. You’ll learn monthly habits to maintain visibility, nurture your referral network, and bring in new clients—even when...
In Episode 74, host Sylvia Garibaldi shares practical strategies to help busy legal and mediation professionals reclaim their time and consistently market their practices without sacrificing evenings or weekends. Sylvia introduces the power of batching and automation as secret weapons for streamlining marketing efforts. She explains how to group tasks efficiently, automate repetitive work, and implement a simple weekl...
In Episode 73, host Sylvia Garibaldi dives into the true heart of building a thriving professional practice: authentic relationships. She explains what rainmakers do differently and why deep, human connection is no longer optional but essential for lawyers, mediators, and professionals who want to stand out, get consistent referrals, and become trusted leaders in their fields. Sylvia shares what authenticity really lo...
In today’s episode, Sylvia Garibaldi tackles one of the biggest challenges for legal, mediation, and divorce professionals — how to differentiate yourself in an oversaturated market. With so many professionals offering similar services, standing out is no longer optional — it’s essential. Sylvia walks you through the same step-by-step process she uses with her clients to help them identify their unique value, communic...
In this insightful episode of the Serve First, Sell Later Marketing Podcast, host Sylvia Garibaldi unpacks one of the most overlooked truths in modern professional marketing: trust isn’t just a nice-to-have—it’s the actual currency that drives results. Whether you're a lawyer, mediator, or workplace conflict specialist, your clients are not just looking for credentials or clever messaging—they're scanning fo...
In this episode of the Serve First, Sell Later Marketing podcast, host Sylvia Garibaldi shares so many golden nuggets about the power of LinkedIn and how to get booked as a speaker (that most people don’t know about)! She walks you through steps to turn your LinkedIn profile into high-converting speaker portfolios. She covers the importance of a well-crafted headline, compelling summary, and a dynamic 'Featured&...
In episode 69 of the Serve First, Sell Later Marketing podcast, host Sylvia Garibaldi emphasizes the importance of maintaining visibility in uncertain times. She discusses how and why consistent marketing strategies are crucial for professionals in high-trust industries like law, mediation, and divorce. Sylvia explains that in times of volatility, clients become more selective and are more likely to trust those who re...
In this episode, Sylvia Garibaldi, Founder and CEO discusses why marketing strategies that work for some professionals might fail for others. She introduces the concept of 'strategy influencers,' detailing eight key factors that influence the success of any marketing plan. By understanding these influencers, professionals can align their strategies to fit their unique brands and needs, resulting in more effe...
In this no-fluff episode of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi uncovers what the top 1% of legal, mediation, and divorce pros are doing behind the scenes to stay ahead while everyone else is stuck. If you’ve ever hit a plateau and wondered, “Is this it?” — this is your wake-up call. Sylvia drops the mindset shifts, power habits, and resilience tactics that high-performers quietly use to br...
In episode 66 of the Serve First, Sell Later Marketing Podcast, host Sylvia Garibaldi discusses the detrimental effects of the shiny object syndrome on marketing strategies. Sylvia emphasizes the importance of consistency and presents actionable steps to avoid distractions, including setting clear goals, building a content calendar, and conducting regular marketing audits. Listeners are encouraged to focus on what wor...
What if you could grow your professional practice without spending money on ads? In episode 65 of the Serve First, Sell Later Marketing Podcast, host Sylvia Garibaldi shares a comprehensive, five-part framework for scaling professional practices organically, without reliance on paid ads. You’ll learn why ads aren’t a sustainable strategy, how to generate consistent referrals, the power of PR and speaking engagements,...
In this episode of the Serve First, Sell Later Marketing Podcast, founder and CEO Sylvia Garibaldi unveils game-changing strategies for professionals to exponentially grow their referral networks. Sylvia discusses the pitfalls of relying on a small number of referral partners and reveals methods to tap into entire communities of potential referrers. Tune in to learn how to convert referral plateaus into a steady strea...
In episode 63 of the Serve First, Sell Later Marketing Podcast, host Sylvia Garibaldi discusses the importance of establishing authority in legal, mediation, and divorce professions. The episode emphasizes that authority is built through consistent, strategic actions and encourages professionals to start implementing these tactics to attract the right clients and grow their practice.
In this episode, we discuss:
- 01:...
In this episode, we dive into why marketing and selling professional services often feels uncomfortable, especially for legal, mediation and divorce professionals. Host Sylvia Garibaldi emphasizes how adopting a "Serve First" mindset can transform your practice. Learn practical strategies to build trust and attract the right clients. This episode also includes actionable steps to help you grow your practic...
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