Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

If you have ever wondered why delegation keeps breaking down in your business, ADHD entrepreneurs have a specific answer, and a fix. Skye Waterson has built her whole company around it. As an ADHD strategist and founder of Unconventional Organisation, she comes in alongside founders, pulls the process out of their head, and builds the systems and team to run it.  In this episode, Tersh Blissett and Josh Crouch, both ADHD entre...

How to grow a home service business is usually pitched as doing more: more trades, more services, more offers. Paul Kelly did the opposite, and it built one of the largest home service companies in the country. He bought Parker & Sons in 2004 as a $7 million shop and grew it to roughly $260 million in a single market, then wrote the playbook down.  In this episode, Tersh Blissett and Josh Crouch sit down with Paul, bestsel...

Turning more calls into revenue is the growth lever most contractors never touch, because they cannot see what is actually happening on their phones. Bill Brown spent 25 years in HVAC, built an Inc. 5000 company, and still could not trust his own booking data. So he helped build the tool that fixes it.  In this episode, Josh Crouch sits down with Bill, co-founder of PhoneTAP, to announce the launch of PhoneTAP and unpack why t...

How to grow a home service business is usually pitched as one thing: spend more on marketing. Alex Smereczniak has a faster, cheaper answer most owners never consider. As co-founder and CEO of Franzy and a serial entrepreneur who scaled 2ULaundry and sold 118 franchise locations, he has bought, built, and financed businesses more ways than almost anyone.  In this episode, Tersh Blissett and Josh Crouch sit down with Alex to un...

Home services marketing has a hidden battleground, and most owners never fund it. It is the messy middle, the 40 to 100 days a homeowner spends circling a project before they ever search your name. Rick Brown and Carole Lawson of MarketStorm have spent years mapping that window, and what happens inside it decides who gets the call.  In this episode, Tersh Blissett and Josh Crouch sit down with Rick, CEO and co-founder of Marke...

Doing more does not scale your business. It stalls it. Diluted focus gets you diluted results, and the owners who grow fastest are usually the ones doing fewer things, not more.  In this episode of Service Business Mastery, Tersh Blissett and Josh Crouch sit down with Josh Zolin, CEO of Windy City Equipment Service and author of Blue is the New White, on how one simple shift, a single company wide focus every 90 days, took the...

Service Scout (14 day free trial): https://getservicescout.com/demo.html

This is the toughest year to close a sale in home services since 2008. Equipment costs more than ever, credit is tighter, and the customers calling for a replacement are the hardest ones to sell. The problem usually is not your leads. It is what happens when your technician walks in the door.

In this episode of Service Business ...

Most companies do not last. A huge share of the biggest names in the world vanish within a few decades. The Smith & Oby Company has been running since 1898.  In this episode of Service Business Mastery, Tersh Blissett and Josh Crouch sit down with Jake Wattenbarger, president of Smith & Oby, a Foundral brand, a Cleveland mechanical contractor that has stayed relevant for 125 years by reading the market before it forces...

Private equity is buying up home service companies and quietly gutting the good ones, and most owners think their only options are to sell or get outspent. There is a third one.

In this episode of Service Business Mastery, Tersh Blissett and Josh Crouch sit down with Zach Cooper-Vastola, co-founder of Hickory, who has bought and built home service companies across the tri-state to roughly 350 people and 8...

Most home service businesses keep just 5 to 12% net profit, and most owners have no idea that is where they are. The best run HVAC, plumbing, and electrical shops keep 20%, and the gap almost always comes down to a few fixable mistakes.  In this episode of Service Business Mastery, Tersh Blissett and Josh Crouch sit down with Matthew Mooney and Raymond Gong of Profitability Partners, a fractional CFO firm that spent years on t...

AI is not coming for your techs. It is coming for the busywork, the missed calls, and the guesswork that quietly eats your margin.

In this episode of Service Business Mastery, Tersh Blissett sits down with Chris Plunkett, a Tucson HVAC owner who has been in the trade since he was eight years old, to talk about what using AI in an HVAC business actually looks like day to day.

They get into how Chris tu...

Most home service companies do not have a lead problem.

They have a missed-call problem.

In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Chris Nelson, Senior Manager of Vertical Marketing at CallRail, to talk about why home service leads disappear, how missed calls turn into lost revenue, and what contractors can do to better understand what is happening ins...

Most contractors want more leads, more booked calls, and more revenue.

But if your sales process is inconsistent, more leads will only expose the problem faster.

In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Josh Martin, Director of Revenue Strategy at 3Four Labs, to talk about how service businesses can grow by building a stronger sales framework, improvi...

Most contractors think they need more leads.

But what if the real problem is that you're already missing the jobs you paid to generate?

In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Shaun Ritchey from Breezy to talk about Moneyball for home services and how contractors can use AI, better data, and smarter systems to uncover the jobs hiding inside t...

Most service business owners are chasing the next lead source.

Google Ads. Facebook Ads. AI. SEO. Automation.

But sometimes the fastest way to grow is still the most old-school strategy in the book: getting out into your community, shaking hands, building trust, and making sure people remember your brand.

In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouc...

Most contractors think branding is about logos, colors, and marketing.

It's not.

The strongest brands in the trades do something much more powerful: they attract great employees, create loyal customers, and make growth easier.

In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Levi Torres, founder of High 5 Plumbing, Heating, Cooling & ...

Most home service companies don't have a lead problem.

They have a follow-up problem.

In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Kevin Wu, founder of Leaping AI, to discuss how AI voice agents and automation are helping home service businesses solve some of their biggest call center challenges.

From missed calls and slow follow-up times to afte...

Most contractors don't have a recruiting problem. They have a recruiting system problem.

In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Paul Sanneman, founder of Contractor Staffing Source, to discuss how top home service companies are using systems, assessments, and AI-powered recruiting tools to consistently find better employees.

After helping more than ...

Most contractors walk past air curtains every day without realizing how much money they can save commercial buildings.

In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Curtis Rosol from Mars Air Systems to break down how air curtains work and why they've become a powerful solution for energy savings, indoor air quality, and insect control in commercial spaces.