Sessions: The Event Marketing Podcast
Each week, we sit down with the leading minds and innovators in event marketing to learn how they are creating unparalleled experiences for their audience and driving growth for their business and industry.
Episodes
How are you leveraging your event content all year long? Event content serves as a high-impact accelerator to engage your audience during the event, and across marketing channels long after the event has ended.
Emilie Lewis, SVP of Marketing, Audience, and Content Strategy at Emerald joins us for this exclusive live Sessions to dive deep into the evolving strategies for keeping your audience engaged—not just during your event, but ...
The future of events is being reshaped and redefined by AI as we speak. Are you ready for it?
Technology veteran Stefan Weitz is on the forefront of building the first-ever flagship event, Human[X], designed to harness the energy, convictions, and confidence of the leading minds in AI. And he’s using AI to revolutionize the attendee experience at his inaugural event.
In this exclusive Live Sessions with Stefan Weitz, the visionary be...
Jody Tropeano, Head of Content at HLTH, is in charge of content research and speaker selection for the most innovative event in digital health. HLTH’s program is the framework that helps lead the dialogue for cutting edge transformation to shape the future of healthcare.
For Jody, the event content has to culminate in HLTH’s point of view and statement they are making about the future of the industry.
So, how does she get there?
Incorporating events into your GTM strategy not only enhances your marketing efforts but also accelerates sales cycles and strengthens customer relationships to drive revenue growth. Events create opportunities for meaningful interactions, to gather real-time feedback, and go to ground-zero to understand customer pain points. These immersive experiences are a chance to delight prospects and customers, and drive significant pipeline...
What is the experience you are creating for your speakers from story development to the moment they step on stage?
The event content and speaker training teams at Google Cloud put deep intention, precision, and touch of magic into their speaker training process to enable speakers to shine and deliver the highest quality content to the audience.
A speaker's stage presence and content delivery is directly correlated with how they ...
Did you know that most people start to tune out after just 10 minutes of a presentation?
That's why Rachel Morrissey, Head of Content at Money 20/20, views stage time as a precious resource, limiting speakers to a maximum of 15 minutes to ensure the delivery of high-impact content. It's not about the amount of time on stage; it's about delivering a powerful message that resonates.
Welcome to Sessions: The Event Marketing Podcast. This first episode is our trailer episode and serves as the introduction to everything that we're going to be cooking up here on the show.
In this episode, you'll learn about:
- An introduction to your host
- Our theory on the value of your speaker network
- Topics we'll explore under the umbrella of event content
- A sneak peek at speakers we've interviewe...
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