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June 28, 2024 46 mins

What if you could multiply your income by ten while balancing family responsibilities and achieving financial independence? Join us on the Seven Figure Builder Show as we welcome the incredible Bridget Long, an entrepreneur with over three decades of experience, including 14 years in the cutting-edge beauty technology sector. Bridget dives deep into the unique challenges women face in entrepreneurship, emphasizing the necessity of crystal-clear goals and motivations. Learn practical exercises for identifying what you truly want, and discover how efficient time management, planning, and collaborative skills can foster a supportive community of women entrepreneurs.

Mindset is everything, and this episode dives into why it’s crucial for professional growth. We discuss the transformative journey of a seasoned therapist who expanded her reach by embracing new technology and creating an online course. Bridget shares insights on leveraging family support and shifting your money mindset to break free from limiting beliefs. We also highlight the importance of setting achievable financial targets and adopting daily habits that pave the way to financial freedom. Asking for help and being open to change are key takeaways that can propel you toward success.

Lastly, we reflect on the entrepreneurial journey and personal transformation, sharing the inspiring story of balancing professional aspirations with single motherhood. Rediscovering purpose after achieving family goals becomes a profound quest, guided by Viktor Frankl's insights on the necessity of purpose. From choosing a life of adventure and freedom in the south of France to contemplating future moves for joy and financial benefits, this episode is packed with motivational stories and actionable advice. Tune in for an exhilarating journey of growth, self-awareness, and making choices that bring true happiness and freedom.

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome back.
This is Julie Baranek, host ofthe 7 Figure Builder Show, and
I'm here today with my friendBridget Long.
Hey, bridget, yes.

Speaker 2 (00:07):
Hi Julie.
Thank you so much for having me.
I'm thrilled to be here.

Speaker 1 (00:10):
Absolutely, and I'm excited.
I want to hear all the thingsthat you specialize in with
women entrepreneurs and helpingthem business, and can you tell
us a little bit about what youdo with your business do?

Speaker 2 (00:21):
with your business?
Yeah, absolutely.
I mean, I've been anentrepreneur for 36, 37 years
and I've had multiple businessesthroughout those three and a
half decades.
For the past 14 years, I havespecialized in online business
building across the world in thebeauty technology arena.

(00:43):
In the beauty technology arena,I am also a private business
coach and I have had experiencein bricks and mortar businesses,
in high-end luxury fashion andhospitality, both in Paris for
over 20 years, and so I'mfamiliar with all kinds of
business models, whether that beonline or offline, local or

(01:05):
global, and that experience hasgiven me quite a wide sort of
you know, basis of knowledge ofdifferent kinds of things that
we come across as not just womenbut, you know, mothers,
daughters, siblings and so on,and and how to to really sort of

(01:25):
flow through life as best aspossible, achieving what we want
to achieve but, uh, stillactually having a modicum of
balance.

Speaker 1 (01:31):
I think that's really important as well yeah, and
just diving right in, what arethe biggest gaps that you see
that women face, as they'retrying to juggle it all and
trying to grow their businesslike?
What is it that you see?

Speaker 2 (01:44):
well, you know, julia , know, julia, I've trained and
mentored thousands of women,particularly in the last 14
years, both individually andcollectively, and there are some
quite startling commondenominators that run all the
way through.
I think that it is criticallyimportant and very obvious that

(02:06):
oftentimes we get lost abouthaving absolute clarity on what
we want to achieve and why.
So my first task when I starttraining somebody is to get very
clear on what do I want mostand why, and sometimes even that

(02:27):
is a bit of a stretch.
So we go back even further andwe say, okay, so make a list of
the things you definitely do notwant, because often that
oftentimes that's easier thanwriting a list of things that I
want.
But that exercise, I think, isprobably one of the most
defining things that I can dowith people, because once they
write down a list of thingsthey't want, they get very clear

(02:48):
on what they do want, becausethat's going to be the polar
opposite of what they don't want.
Basically, and I think that whatwomen want is to be able to be
there for their families butstill have financial
independence.
They want to make an impact.

(03:09):
They want to be able to notjust be cooperative components
for the financial help of theirfamilies but to to add the, the
specials and the extras, that'ssomething that they really want
to be able to do.
I think the baseline of basicfood, shelter, paying the bills
is kind of like guaranteed, butit really is about those extra

(03:34):
dancing lessons, a two-weekfamily holiday, all paid for by
her, and, of course, ultimately,as they start to grow in their
income, what they realize isthat the journey is really about
what creating that income makesof you as a person.

(03:54):
You develop qualities andskills, being really really good

(04:17):
with compartmentalization, withdifferent levels of focus,
being able to collaborate withpotentially other women as well,
learning from one another.
Women are very good with that.
You know.
We co-create really well.
We're very imaginative andcreative.
So those kind of things startto emerge as the journey goes on
.
But it just depends really whereeveryone is in their journey.
Some people are starting thereright, right at the beginning.
Others will be maybe a coupleof years in.
They've already developed acertain level of skills, but now
they really want to level up.

(04:38):
But as a general, those are thethings I think you know getting
really really clear what youwant and why you want it and
what that looks like, and alsothen learning how to work
efficiently in segments of timeallocated to the business.
And when you get to thatsegment of time, what do I do in
that segment of time?

(04:59):
So the planning needs to be,you know, pretty, pretty well
organized, and I think that'sone of the the challenges of
that.
We're moving, but isn't it?
I always say it's not rocketscience, it's just kind of
disciplines and habits and overtime it's like building a muscle
the more we do it, the betterwe get it yeah, yeah for sure.

Speaker 1 (05:16):
And to your point, I mean that foundational work is
core to everything that we do,right like if we're not sure
what that is.
We tend to wander and not notreally know why we're doing what
we're doing or what directionwe're actually heading right.

Speaker 2 (05:29):
Yeah, absolutely, and and and I think that you know
that is really the basis ofeverything, because there's a
great quote and I can't rememberwho said it now, but you know
it was if the why is strongenough, you could, you know the
how just becomes apparent.
You know it was.
If the why is strong enough,you know the how just becomes
apparent.
You know you'll figure, you'llalways figure it out.
One of my favorite quotes byMarie Forleo actually is

(05:51):
everything is figureoutable.
You know, and I can handle that,and actually I am smart and I
do have a brilliant brain and Ican tap into this Not even just
women that collaborate, but youknow, today we have access to so
much information, in fact, allthe information we need, and so
so we're in an era now where, aswomen, we can really evolve and

(06:13):
grow into something much, muchmore collaborative and more
impactful because we have thatfreedom and that access to
information.
So that's really really that'sa really interesting way that
we're seeing womenentrepreneurship evolve, and I
think that the numbers show, youknow, that the number that you
know, the percentages of womenactually running their own

(06:34):
businesses now is growingexponentially, and that's an
amazing thing.

Speaker 1 (06:38):
Yeah, absolutely.
And I'm curious what you findyou mentioned about the
community and beingcollaborative and all of that.
But do you find that women are,you know, have an easy time of
building that community, or doyou find they're awfully lonely
on that journey, or, you know,or does it depend on the stage
where they are in their business?

Speaker 2 (06:57):
Well, one of the things that I also find actually
is great that's a really goodquestion is that often women
forget they can ask for help andit's okay to do so.
Uh, and, for example, I'mworking with one of the ladies
I'm working with at the moment.
She is a very, very experiencedum therapist.
Um, up until now, she's onlydone kind of like, um, you know,

(07:20):
one-to-one therapy and she'sfully booked all the time and
all the rest.
But she wants to evolve and uh,so we're looking at she's sort
of written an e-book and she,she wants to write a course and
everything, and so this is ahuge technological growth curve
for her, because she is notcomfortable with this at all.
But, you know, I have to admireshe's really embraced it

(07:40):
nonetheless and, um, so we'relooking to create an audible
version of her ebook.
And, uh, I said you know thereare people that you could help,
starting probably with youradult children, who will be able
to be a huge help to learningabout the text.
I just, oh, my god, I neverthought of that before and I was
just like there they are, youknow it's free and they know

(08:02):
stuff right.
So, definitely, definitely,asking for help is absolutely
huge and not feeling that if youdo ask for help, that you're
not good enough in some way.
It's just really like anything.
You know you want to level upin your skillset and there's
plenty of people around you andyou know what.
When somebody comes to me forhelp, I just love helping them.
You know I mean a lot of thetime I.

(08:27):
When somebody comes to me forhelp, I just love helping them.
You know I mean a lot of thetime.
I'll just do it for free.
I said okay, you know, come andcome and sit down for half an
hour.
I'll unpack a few things foryou so you can walk away with an
improved toolbox of what youneed to do tomorrow morning to
get you know, to move yourbusiness forward, and and and
and.
That was really, I think, oftenwhat or I don't do enough, or
whatever, whatever it is.
But once they realize actuallyasking for help is a sign of

(08:47):
strength, then it becomes easierand things move really fast.

Speaker 1 (08:52):
Yeah, for sure.
And how?
How do you see that mindsetplays in with all of this, like
are there certain blockers thatpeople come into, or what do you
find there?

Speaker 2 (09:01):
Well, for me, mindset , I mean it's everything right,
because that's how we create.
You know the the mindset is isit the origin of everything that
we create or that we don'tcreate, how we respond, how we
don't respond and everything.
So, again, when I'm, when I'mtraining people I mean for the
most part I do train women, butI actually have trained some men

(09:23):
as well as well and, um, youknow, I'm always going to start
at the root.
So the first thing, I'll, uh, Ihave like sort of like a quite
an extensive questionnaire thatI send them before we actually
start our sessions together,which I do like a 90-day peak
performance program I say, okay,well, we win.
I need to know a bit ofbackground here now.
So the first thing, my firstquestion, is you know, after

(09:46):
they've actually given me what Icall their freedom number right
, which is a monthly or a yearlyincome, not revenue of what
they want to be able to bringinto their homes and their
families and their bank accounts, basically say, tell me about

(10:07):
your mother and father and whatthey earned, and 99 times out of
100, you take the two salaries,put them together, divide in
two and that's what that personwill be earning.
So, um, and I read once and Iwish I had looked at the source,
but I know it was, um, a veryreliable source that 90 of women
never make more money thantheir fathers.
So so, so, there's a, there's athing going on with women and
money, right, um, so I will getto that money.

(10:30):
Mindset, first and foremost.
That is the biggest, biggestfoundation stone, because I am
there to say, okay, this iswhere you are right now and
that's absolutely fine.
You have skill, you haveexperience, you have purpose,
you're driven, you know, you'rehard working and you want and
and it's not just about wishingfor change, it's being willing
to change.
That's really really, you know,it's kind of a subtle

(10:50):
difference, but really reallycolossal.
So how are we going to get youfrom where you are now to where
you want to be?
Let's find out a little bitabout your blueprint, where your
financial thermostat is, andsee how then we're going to,
through incremental habits andnew daily changes, you're going
to be able to grow out of thatinto something that brings you

(11:10):
more.
You know, financial, first ofall, security and then financial
freedom for yourself and yourfamily.
So mindset is everything, andthen it's, then it's in the
daily habits.
We say it's like showering.
We recommend it daily, yeahabsolutely well.
You have to check inside as towhere you are with your mindset
at different points of time, allthe time, and you know I I have

(11:30):
read and studied thousands ofbooks, I've done immersion
trainings with multi,multi-millionaires all over the
world.
Again, both individually andcollectively, and again that
gives you, you know, a hugegrounding to understanding the
prerequisites of the kind ofmindset habits that you need to
have in order to take thatincome and make it five times,

(11:53):
ten times or 20 times bigger.
And it is actually that wherewe trip up um julie actually is.
Is that a lot of the time thatwe have these limiting beliefs
but we're not conscious of themand so we don't know?
I always say to people look,you know that little limbic
brain that you've got.
Is that a lot of the time thatwe have these limiting beliefs
but we're not conscious of them,and so we don't know?
I always say to people look, youknow that little limbic brain
that you've got going on, that'syour microchip.
It was very well installedbefore the age of seven.

(12:14):
Most people will live out thatprogramming for the rest of
their lives.
But first of all, congratulateyourself because you've decided
you don't want to live out thatprogramming.
Now we've got to start doingsome work.

Speaker 1 (12:30):
That's a big program at Microchip.

Speaker 2 (12:32):
Yeah, yeah, that damn Microchip, right, if only we
could just like zap it, you know, go in for a complete cellular
cleansing.
But anyway, and of course, youknow it's got to be fun.
The journey has to be, has tobe fun.
You've got to be able to takeit seriously, but don't take
yourself too seriously, you know, and I, I sometimes, you know
well, somebody comes to me andthey're they're upset about this

(12:54):
, and the other says, listen,we're going to have some fun
today.
We're going to take away, youknow, distract ourselves from
all this stuff, or try and makethis stuff look a little bit
more less dramatic, um, because,ultimately, none of us are
getting out of here alive, andso we might as well enjoy
ourselves while we're here.
So true, so so when we do that,people learn well through fun

(13:16):
and, um, I love to use uh humorin in my coaching, you know, and
we will sit down and laughabout it, because the message is
going so much more easily whenit's done with a joke or or you
know something like that.
Um, so that's something that I,I really, really love to use in
terms of uh mindset, personaldevelopment, personal growth,
understanding, those consciousprogramming, and when something

(13:37):
comes up uh, which it will I waslike, don't worry, stored with
pain, it's going to come up withpain.
Um, I'll say to them you know,you've got some ways of handling
that.
First of all, you can just say,literally isn't that interesting
?
Isn't that interesting that Iactually believe that?
Yeah, well, clearly it's nottrue.
And so we can, we cande-dramatize.

(13:59):
I think that's really what I'mtrying to say here.
You know, we've got tode-dramatize these, everybody.
What I'm trying to say here.
You know, we've got tode-dramatize these.
Everybody gets so intense aboutlimiting beliefs and blah, blah
, blah, blah.
It's like, for goodness sake,we've all got them.
We've all got them.
Even the richest, mostsuccessful person in the world
has got limiting beliefs right,because we know we only use a
tiny percentage of our brain.
I think 10 percent, the best.
And I said, I said to peoplewouldn't it be amazing if we

(14:19):
used 11, right?
Yeah?
let's not just go for a hundred.
I mean, my God, you know we'dbe walking on water, right.
But but literally, why don't wejust go for an extra percent?
You know, I see where that getsus, and then we'll go for maybe
an extra 0.1% and see wherethat gets up, and then then,
ultimately, it's about seeinghow far we can go.
You know, I mean we're nevergoing to get it done.

(14:47):
Oh, we're never going to get itto a point where we don't need
to grow anymore, we don't wantto do anymore, we don't want to
make any more impact or anything, you know.
So, just like, let's see howfar we can go with this and have
fun with it, you know.
And so when we understand thatthat programming, that's the
first thing I do and I say well,the good news is it's only
temporary.
And now we're going to take foryour business, which will bring
in new leads and generate newincome, but also a personal

(15:09):
development program as well, andthat needs to be tracked and
you have to be accountable, andI think they're probably the two
most important things istracking your day and being
accountable at the end of everyevening, and that is a huge,
huge thing.
And when I do my program withpeople.
You know I say to them allright, so this is the deal

(15:29):
You've got to send me a messageevery single night to tell me
what you've done positiveaspects of the day, things
you're grateful for and then theactionable steps you're going
to put in place tomorrow.
Seven days a week for 90 days,because that gets them into a
trajectory of habits which theycan then carry on.
And then, you know, they find abuddy or something like that

(15:52):
and they just carry on.
And also, probably the mostimportant thing, is, I do what I
teach.
I'm not somebody you know, dowhat I do and you know, just do
what I say instead of do what Ido.
So I have an accountabilitypartner myself, the one that
we've been working with, thelady I've been working with at

(16:14):
the moment we're on day, I think, 252 or something like that.
We haven't missed a day for 252days, even Christmas day.
We'll send a message to it.
Even if we haven't done much,necessarily on a particular day,
it doesn't matter, we stillcheck in.
And those daily habits areincredibly, incredibly important

(16:35):
.
Small things, you know, and Ithink that sometimes we overlook
the small things as thinkingthey're not important, but when
they're done consistently,they're much more important than
doing big things inconsistently.
That's who we are, you know.
We're made up of those littlesmall incremental daily habits
that we do every single day.
So when I work with someone Iwill unpack it really like quite

(16:57):
meticulously and we'll pull outthe weeds.
It's like, oh no, no, don'tneed that anymore.
What you mean for the firsthour of the morning.
You get up, you make a cup oftea, turn your phone on and
start scrolling.
I was like you're not doingthat anymore like, right, who
changes it?
and it's amazing how, how peopleembrace these changes and you

(17:20):
know, in the beginning it's alittle bit uncomfortable.
It's like, well, I can't lookat my phone until 9 00 am.
Nope, I don't know if I can dothat it kind of like the anxiety
comes before 8 am or whatever,uh, and then, little by little,
after a few weeks, I'd be like,oh my god, I am loving this new
routine.
You know, I feel like adifferent person.
I've got more energy, morefocused, more, more and

(17:41):
everything.
So, yeah, so the mindset I knowit's a bit of a long-winded
response, but, um, it's, it'sdefinitely something that, um,
it's a non-negotiable yeah.
And then it can come in manyways, you know, through, uh, I
love visualization andaffirmations, for example, I do
do that every single day, allday pretty much.
Um, that's just my youngestdaughter actually.

(18:02):
She just sent me a, sent me avideo.
She said, oh, she's, I'veuploaded this to an hour-long
video and I've been listening toit two, three hours a day.
I was like, girl, I need tolevel up my game because you are
way ahead of me.
I'm good if I do 15 minutes.
You know, it's just like sofunny so that's awesome.
Yeah, I'm from the best therewell, you know, I've always had
that idea about parenting isthat I need to lead by example.

(18:25):
So they'll have absolutely noexcuse whatsoever to and if I
haven't, you know, stepped up toin one or two areas that I've
got, you know, I can't blamethem because they've just, you
know, children learn by whatthey see.

Speaker 1 (18:39):
So yeah, which you mentioned about your why.
You know that's something thatyou focus on with your clients.
Can you tell us a little bitabout, about your own?
Why, like?
Why is this important to youand what brought you to this
point?

Speaker 2 (18:51):
So I think, as long as I can remember, from a very
early age I wanted to runbusinesses.
I mean my.
I went to a sort of like ahighly academic what we call
grammar school because I'mobviously from the UK when I was
young and it was one of thoseselective schools where they
only took the top certainpercent and we were directed

(19:13):
from those schools into academicprofessions but not me, I think
by the time I got to 18, I waslike this is so boring.
I think by the time I got to 18, I was like this is so boring.
I, I, this is just.
You know, I don't think Iconsciously sat down and had a
you know talk with my 18 yearold self and said this is really
boring.
I was.
I just intuitively knew thatthat wasn't going to be the

(19:33):
route.
My father's very, veryentrepreneurial, extremely

(19:54):
successful.
My mother would have just doneanything for me to go and go off
and be a doctor or something,but you know it wasn't my route.
I wanted to, wanted to be abusiness owner and um, so so
I've always been um, ambitiousself, very self-motivated.
I am very self-motivated, um,pretty hard working and um, I
just think, if I I mean I saythis a bit flippantly, but I
think my career plan was travelaround the world and live life
as an exciting adventure.
That was, they didn't have thaton any of the curriculums.
No, they didn't have it.

(20:17):
So that led me to Paris in 1989.
I was 61 a couple of weeks ago,so I was in my early 20s then.
I was 61 a couple of weeks ago,so I was in my early 20s then,
and I actually worked for fouryears as a, an independent tour
guide, because I'm fluent inFrench as well, and I fell in
love with Paris, of course, andhad an amazing, amazing time.

(20:38):
So I did that for about fouryears.
You know I'm passionate abouthistory and art and culture and
fashion and good food and yeah,I mean, it just ticked all the
boxes for me when I was, uh, wasthat age and um, and then I, I
moved forward and I, I decidedafter four years, it was enough
and I managed to persuade thebank to lend me a lot of money

(20:58):
to buy my first restaurant, atourist restaurant in in the
center of paris.
So I, I didn't.
We didn't have these kind ofconversations, julian, at the
time.
You know why.
Why do I want to do this.
I just I just kind of like wentwith my impulses and and, and
you know, work forward fromthere.
But then my daughter firstdaughter was born in 1991 and of

(21:20):
course that changes everythingwhen you become a mother.
I didn't know that that wasgoing to change everything to
such a dramatic extent.
And then things became verydifferent, because I still had
my restaurant at the time.
But then suddenly you realizethat I didn't want to work
evenings and weekends and bankholidays and all the rest of it,
which is what hospitality isRight Because my daughter was

(21:42):
basically being looked after ananny most of the time and she
didn't recognizeanny most of thetime and she didn't have
recognized me most of the timeand I it was awful for me.
So that that really reallychanged.
And, um, then I started toreally question about my choices
.
Um, the years ensued, um, Isold my restaurant.
Um, I joined my uh nowex-partner in his fashion and

(22:04):
tailoring business, which webuilt into something pretty
significant over 15 years.
My son was born in 96.
Yes, and my youngest daughter,ella, she was born in 2003, just
after my 40th birthday actually.
So, so, so I was sort of likean older mom.
But by that time I think I wasreally starting to ask myself

(22:24):
some existential questions.
You know, and I remember, whenI was really in my early 20s,
that this guy I'd known, um, whowas a good friend, um, for many
years, he'd given me this bookcalled what they don't teach you
in Harvard business school, bya guy called Mark McCormack.
I don't know if you've heard ofit and, uh, I think I must have
been about my youngest, musthave been about two, so probably

(22:46):
about 42.
And I remember clearing up thegarage one day and I found this
book and that I had bought whenI was in my 20s, and in the side
I had all these little notesabout my dreams and goals and
what I aspired to, and I wasjust like, oh my god, what
happened?
What happened?
You know this, you know, don'tget me wrong I had a very, very
privileged life.

(23:07):
I was living in the outskirts ofParis in a huge house with the
grounds and holidays in MonteCarlo and designer wardrobe.
You know, it was privateschools for the children, I mean
it was.
But I had poverty of the souland I started to think, okay, so
I want to do something formyself now, which is probably
why I'm actually passionateabout helping mothers do things
for themselves as well.
Yeah, and I started looking atoptions and, you know,

(23:30):
considering what I could do,because I didn't want to
sacrifice my time with thechildren and I was still very
young and my son's very sporty,so I was trying to, you know,
tennis and soccer and all therest of it, you know, 10 times a
week or something.
So so there was a lot on and um, but then I separated from
their father and it was very,very, very challenging and um,

(23:54):
suddenly the why became a lotbigger, because I became a
single mother and sole provider.
This is that we had beenrunning.
It was um, well, around aboutthe time that the um, the banks
crashed in 2008, 2009, and thatricocheted into into europe and
um, we put the key under thedoor of this business and it was
the end of the relationship aswell.

(24:15):
So it was a big tsunami all inone go, and so then I had to ask
myself some really hardquestions about, you know, what
I wanted to do.
I didn't have any resources toinvest in other bricks and
mortar businesses like I'd donebefore, and um, then it was the
the why was like survival yeahliterally, you know, I, I had

(24:35):
some savings that that weren'tgoing very far and, and I, I had
to, like, make 180 degreeturnarounds.
um, and I think that one of thegreatest superpowers that we
have is as women or actually,I'm going to use a quote to
illustrate it If we did what wewere capable of, we would
literally astound ourselves, andI think it's one of my favorite

(24:57):
quotes, and I just continue toastound myself.
I was just like I can figurethis out, I can do this, I can
do this.
And I retrained as a stylist,consultant consultant first and
foremost because I've had these15 years in styling, consultancy
, fashion manufacturing andbespoke tailoring, so I had a
lot of experience but veryquickly realized that that was
not going to be the financialvehicle that would provide

(25:19):
enough for me and my family.
And so I, through therecommendation of a friend, I
added a beauty line, um, kind oflike I you know, the French
have always saying it's just,you know, I went, I went in
going backwards, you know,because I was just nothing about
this industry.
And yeah, you know, I wantbeautiful skin care for myself.
But you know, how does thisstuff work?

(25:41):
And I, I had absolutely no idea, um, but um, I was open and
looking and I was like, I, Ithink I'm going to give this a
shot, because some of my stylingclients were asking me for
recommendations and and Icouldn't recommend anything with
integrity.
I was just, I tried everything.
Nothing, nothing really works.

(26:01):
Know the cheapest and the mostexpensive, you know, you name it
and and I found a technologyand a product that really
brought results and I was like,okay, I can recommend this with
integrity.
This is, this is good, andpeople loved it and they came
back again and again and againand buying, and today, you know,
I have customers in over 20countries around the world and
it's been a extraordinaryadventure in that respect.

(26:22):
But all the time, my why was myfamily, you know, provide for my
family, be the example for myfamily.
It's just everything for me,everything, everything, oh,
getting emotional, anyway, so,yeah, so that was, that was the
big why.
Interestingly, though, once myyoungest had gone to university
three years ago, suddenly I waskind of done, right, I put the

(26:46):
children through private school,through my business, had a
beautiful home, business isthriving, and even during COVID
it was really thriving becausewe have an online organization.
So, of course, all the girlsthat were normally working
part-time were furloughed andthey just went full-time and
everything exploded.
So we're doing well.
So it took me two years to finda new why.
Wow, took me two years to my.

(27:07):
You know, it's like why.
I actually thought at one pointso I'm just gonna, I'm just
gonna retire and just jog alongand do a bits and pieces, but I
don't, I can't really.
I couldn't find a why.
You know, the children are finenow, they're all independent,
they're doing great, they kindof don't need me anymore.
It's like where's my role?
And I think that, for for womenas well, when they get to that
point, there's just like, okay,I'm kind of like not needed.
Now what, what do I do nowmoving forward?

(27:29):
Right, I know they call it likea midlife crisis for men, but I
think women you know sort ofthey.
They find that, those pivotalmoments where suddenly you know
they're not living, breathing,sleeping, eating for their, for
their family.
Of course you know the family'salways there, but they, they
get.
They get independent andthey're not so needy anymore.
So so so, but I knew that I hadto find one, because I'd done

(27:51):
so much training with otherpeople by then, and my mission
then was to find a new why.
And actually that two years oflooking for the deep, the deep
why, you know, not just a bit,you know because I want to buy
more shoes and bloody blow butgo on more holidays, right?
Of course we all want that aswell, right?
I mean, don't get me wrong,there's, I love a bit of retail
therapy, but I think it wassomething that you know.

(28:14):
Why would I bother to go back,level up, be more disciplined,
get back to work, learn newskills?
You know why would I bebothered?
You know why would I bother todo that?
You know I'm fine, I'm fine,you know.
So then, then, then I was likeI owe it to myself to find it.
My, find my new.
Why I owe it to my withoutpurpose is not very fulfilling.

(28:49):
Yeah, there's a great bookcalled Man's Search for Meaning
by Viktor Frankl, and he saidyou know that man perishes
because he doesn't have apurpose.
And I was looking for a purpose.
You know I was looking for forthat.
You know where.
Where can I?

(29:09):
You know why would I do this?
And then the best why that Icould come up with, finally, was
I'm curious to see who I haveto become in the process of

(29:31):
multiplying my income by 10.
I'm curious to see what it willmake of me.
What new habits, what newskills, what new disciplines.
New habits, what new skills,what new disciplines, what new

(29:52):
mindset, what new courage will Ihave to develop in order to
grow my income tenfold?
Because I was really curious tosee what part of me I would have
to let go of in order to becomethat person.
Because, as most of us know,you have to become the person
before the results show up,right?
Sometimes people say, well, youknow, when I've got that, you

(30:14):
know I'm going to do this, andit's like, no, you're not,
you're going to do that first,and then you've got, and the
results will then show up.
It's completely the other wayaround.
So.
So I had that deepunderstanding that I really,
really had to level up in somany different ways and that
really only came probably about.
Where are we now, in May, abouta year ago?

Speaker 1 (30:34):
Okay.

Speaker 2 (30:35):
Yeah, and since then, you know, I've been on this
very kind of steep growth andlearning curve and of course
there's lots of surprises goodones and less good ones and but
it's been very, very interesting, very interesting to go through
, you know, because it's a dailything, you know, and every day

(30:57):
we start a new day, we're in adifferent point of attraction,
we're in a different mindset, wehave different things on our
schedule, you know things thatwe like more or we like less,
and different days of the week.
You know Mondays, a differentmindset from a Sunday, and you
know, or a Friday afternoon, youknow.
So, so, so, just becomingreally, really more in deeper
self-awareness of you know who Iam, who I need to become, and

(31:18):
in order to level up and andultimately, to walk the walk, so
that I can look at people inthe eye and say, you know, I, I
have done this, I've done thework on myself.
You know and that's probably thebest gift we can give to the
world.
You know, on a wider, more kindof philosophical scale, you
know, ultimately that's what wewant when we, when we look back,
you know, at the end of ourlives, and say you know, I gave

(31:40):
it my all um.
Every day I try to show up asmy best possible self.
Uh, I would.
One of my mentors says to me.
She says I'll meet you on thecorner of excellence and
outstanding love.
That right so.
So we try and do that right um.
Do we always succeed?
Nope, um.
But but that's really.

(32:00):
That's really how I, how Ifound my deep, why.

Speaker 1 (32:03):
Yeah.

Speaker 2 (32:04):
I love that yeah.

Speaker 1 (32:05):
What I hear in that is, what does my true potential
look like?

Speaker 2 (32:10):
Yes, yes, that's a writer downer.
There you go.
Yes, I wonder how far I can goin the realization of my
potential, you know?
I mean, do we ever get to apoint where we reach our full
potential?
Probably not, but at least tomaximize what you know in any
way that we, we possibly can.
Definitely, definitely,definitely.

(32:32):
Yeah, it's exciting it is.

Speaker 1 (32:35):
It is so to that point, actually, what does
success look like for you?
Like what?
Where are you heading?

Speaker 2 (32:43):
well, um, part of that growth.
Uh, once I decided to see who Ineeded to become, as I decided
to leave the uk, um, I said myyoungest daughter's like I want
you to go now.
Go and live your dream.
I'm fine, right.
So I was like, really, really,you don't need me anymore.
I can't believe it.
Can't believe it.
Yes, I did.
In case you haven't looked, I amactually grown up.

(33:03):
I have a bank account, I candrive a car and, you know, it's
just like bang, you know, and Iactually, in a way, I was kind
of putting it off because Icould have gotten earlier, you
know so.
So, so I have a business that'snon-location dependent.
Suddenly, I have no ties, I'msingle.
Um, I was like, okay, so Ibought a map of the world, a

(33:24):
physical one, right and I gotsome pins and I started thinking
, um, I mean I love America,right, I mean absolutely love
America.
And I was like, right, I'mgonna go to America.
And then I was just like, oh,maybe that's a bit of a bit of a
leap.
And then I thought I could.
All I knew is that I wanted tobe somewhere warmer in the
winter.
I didn't want to stay where Iwas, and I wanted a challenge,

(33:47):
because all these challengesjust make us grow right so I
thought, right, well, how aboutI go back to France?
but I'm going to go to the southof France this time, because my
two eldest live and work inParis.
And I thought, well, at leastthen that'll be fun, we'll be in
the same country for the firsttime in a few years.
And then I discovered that downhere in Nice there's a huge

(34:07):
English speaking business expatcommunity.
So I was like, oh OK, that's abit of an icing on the cake.
So that was absolutelyfantastic.
And but I don't think I'm goingto stay here.
You know, I think that freedomfor me is it's always about
freedom.
It's about freedom, freedom,freedom and joy, freedom and joy
, freedom and joy, freedom andjoy, about freedom.
It's about freedom, freedom,freedom and joy, freedom and joy

(34:29):
, freedom and joy, freedom andjoy, and uh.
So I was thinking, right, youknow what, I'm going to stay
here for another few months andthen, potentially, I might go to
america for a few months.
Um, I was looking at the map ofamerica yesterday thinking me
san diego, you know, somewherewhere the weather temperatures
you know, I'm very temperaturedriven, so I'm just like I want
to be somewhere where it's nottoo hot, not too cold, you know
it doesn't change too much overthe year.
You know I'm super fussy.

(34:49):
And so I thought, oh, thatcould be an interesting
adventure.
And then I was doing some duediligence.
I have a limited company in theUK.
It's like, oh you know, can Igo away that long?
And then I suddenly realizedthat there's another country in
the world that I could live inwhere the corporation tax is
half of what I'm actually payingin the UK.
I was like, well, why don't Igo?

Speaker 1 (35:07):
there.

Speaker 2 (35:09):
So I think really that's what it's all about for
me is it's about having thatfreedom, that choice.
You know, that's what we wantis we want freedom, we want to
be able to feel free, that wecan make the choices of what we
want to do without wonderingwhether we can afford it or not.
All right, that, that isn'twhat it's all about now.
Now, don't get me wrong.
You know, to actually decidewhere I was, good, I was going
to come to the south of France.

(35:30):
That took me a whole bunch oftime.
I mean, when you're faced with,you can go anywhere in the world
as long as, like, I'm just like, where do I start?
Absolutely I was like, oh mygod, you know, this is just like
.
And I went back and forth andback and forth and all these
different kind of places and Iwas like bitch, you know what,
bridget, go to Nice.

(35:51):
It's a two-hour flight.
You're not a tree.
If you don't like it, you canmove, exactly.
So I sold everything my car,property, everything and I came
here with two suitcases and thisis where I've been now since
the beginning of March.

Speaker 1 (36:09):
Yes, I love that.

Speaker 2 (36:11):
So that's really what it's all about.
For me it's about, I mean,everybody's different.
Some people like to be in thesame spot all their lives, but
for me I think that comes backto that original comment I meant
about travel around the worldand live life as an exciting
adventure.
It sounds like sort of likeliving out that career plan.
I'm going to get them torecommend it as a university
curriculum next semester.

(36:32):
Yeah, yeah, and uh, and I'm verygrateful.
I think that's really, you know, I'm so, so, so thankful for
for being able to do that, tohave that freedom.
Um, and then, at any time, youknow, if I decide, well, okay,
enough's enough, I'm just gonna,you know, hang up my boots and,
uh, you know, put my roots downsomewhere.
Then I can do that too.
But I'm very blessed.
I'm really, really good health.

(36:53):
I do take care of myself.
I'm very energetic, even thoughI am 61.
So I, my father's like that'swhy he just turned 95 last week
and he's still, you, you know,doing loads of stuff and runs

(37:13):
his businesses and, you know,walks every day and and all the
rest of it, and very, very sharpin his mind.
Uh, so, so that's veryinspirational.
So I've got plenty of timebefore I settle down, so, yeah,
that's where I am for the moment.

Speaker 1 (37:19):
Yeah, still living the adventure I love it and I'm
curious if you had the attentionof the whole world for five
minutes, what would you tellthem?

Speaker 2 (37:33):
Get really clear on what you want.
Get really clear on what youwant and reappraise it daily.
So I have an exercise that I doevery single day.
I sit at my desk and I spent 15minutes writing down, um, the
things I want to achieve and um,I tweak that list every single

(37:54):
day so that keeps it fresh.
It keeps it fresh in my mind,it keeps it fresh in my you know
, and you know, some thingschange and you know, over time,
things oh, actually, maybethat's not quite as important as
it will be and then some thingsjust come up, recurring,
recurring.
Look, I can actually show youit's I've got, I've got it stuck
to my, my desk here.
Every day I write it down.
It's got a date at the top of itoh, there you go and then, and

(38:17):
then I have a little prayer atthe bottom to say you know,
thank you for thank you, it'sfor its realization and, um,
yeah, so that's, get clear onwhat you want.
And if you don't know what youwant, at least write a list of
what you don't want, and thatwill give you.
Because once you have clarityof direction, you have a north
star right.
It's like getting into a carand you want to go somewhere
from, you know, you know,maryland to new york, I don't

(38:41):
know wherever you want to go.
Right, you've got, you've got asat nav.
Right, you're going to put theaddress there.
Right, you've got to know whereyou're going.
Right now.
I'm not saying that you have toknow exactly how to get there
on every right turn, left turnor whatever that might be.
Of course you don't.
But you have to have that Northstar.
And I think that North star forme, what works well with women

(39:03):
entrepreneurs is having afreedom number.
So they'll say to me I want tobring home, net of tax, 10,000 a
month or more, or some.
You know, I'm working.
One lady she said listen, if Ican bring in consistently 5,000
as a second income, that wouldbe amazing for me, right?
So everybody has their ownNorth Star, but we work always.

(39:25):
So we start with that NorthStar and then we build the plan
under it, right?
So what are you going to dotoday?
What are the?
What are you doing?
And we do lots of.
We work with lots of mind maps.
We, you know, we reallybrainstorm and we'll, we'll
brain dump and everything andgradually the plan will start
together, just as you start.
When you're in the car andyou're driving towards New York
or wherever you're going, youknow just like, oh, no, ok, I

(39:45):
can see how we're advancing onthe map.
Now you know, even though I hadno clue when I first started
off, which way I was going to go, even at the end of the road,
you know.
But when you have that NorthStar, you become so powerful and
focused.
And you know, of course, wedon't want it just for the sake
of making the money.
We want it because we want togive more to our families, give

(40:07):
more to ourselves, contributemaybe more to to things that are
important to us, you know,whether that be, you know,
children or dogs or whatever itmight be.
You know, we, we all want tomake a difference, positive
difference, right, but we haveto have something to pinpoint
our, our, um, our focus onthat's the most important thing.
And it's okay to have a moneygoal.
You know it really is um it.

(40:29):
You know a lot of women I findthat sometimes you talk about
that and they feel uncomfortableif you're going to spit sort of
like compromises, their values,and that's not why they do
business.
And I'm just like, if you dobusiness, it's impact and income
.
Yeah, you know it's got to beboth, otherwise your business
won't survive, right, and uh,you know it is what it is and um
, so when you have that northstar, you become very, very
powerful.
And one of the few who actuallydo that, I mean there are some

(40:51):
people who are really successful.
They say, oh, I, I, you know Inever even thought about the
money, or blah, blah, blah, blah.
But you know, I think, as ageneral rule again, through
through my years and years ofexperience, you know this is
it's a useful thing to have it.
Have as a have, as a goal, youknow, mean you can have other
things as an all-star, itdoesn't matter.
I just find this word isactually quite useful.
We can do a lot of good withmoney for ourselves and for

(41:14):
others.
I just saw that Melinda FrenchGates is donating a billion
dollars to women's courses.
I just read that just before Icame in on Reese Witherspoon's
Hello Sunshine newscast.
I absolutely love what she'sdoing with Hello Sunshine and I
read the article about you knowwhere the money's going to go

(41:35):
and how it's going to be, youknow given and all the rest of
it, and I was just like you knowdang.
That's a life goal, that is, togive a billion dollars away
isn't it?

Speaker 1 (41:43):
You know what I mean?

Speaker 2 (41:44):
I'm just like my god, I just like just be so amazing.
I mean, I, I know, of course,you know, you know the origin
wasn't necessarily her, but we,we all do it in our own little
way.
You know, we all want to, weall want to have that, that
thing of feeling that we make adifference for the upliftment of
the planet, um, and even if wecan't do it financially, you
know we can do itpsychologically or vibrationally

(42:05):
and energetically.
You know, be kind, be cheerful,work on your mindset to always
be positive and have a smile foreveryone, say a kind word you
know that doesn't cost anythingand mean it.
You know, be sincere.
People will know when you'renot sincere.
I think the secret to beingsuccessful in business you've
got to really love people.
And if you don't love people,you've got to really love people

(42:28):
, um, and if you don't lovepeople, you've got to learn how
to love people or do somethingdifferent.
Yeah, yeah, uh, yeah, but Ithink, I think it's the secret
of life.
You know, if you can, if youcan really genuinely, you know
unconditionally love people.
You don't have to like themnecessarily, but you know, just
to recognize them that they, youknow they're on this planet
alongside you and you know loveis better than hate and all the
rest of it, then actually it'squite a nice simple philosophy

(42:49):
to work with and I think itworks in business.
People feel that I'm reallygenuine, whether they buy just a
small product for me or I do afull coaching program, high end,
or whatever it might be.
My absolute number one thing istheir well-being, their joy,
their, their clarity, um, uh,their, you know, feeling good,

(43:11):
and I, and I will completelyinvest myself in, in that, in,
in you know, bringing peopleinto that, that level of higher,
higher vibration of, um, youknow, of well-being, and and
that that's, that's the greatestgift really yeah, for sure, and
that definitely comes throughand and everything you are and
just in our conversationtogether.

Speaker 1 (43:29):
But how can people find you like?
Where can they find you onlineif they're like I need to get a
hold of Bridget?

Speaker 2 (43:35):
I am pretty findable, um.
I'm on Instagram, facebook, um,linkedin, um, and actually on
my, on my, um, instagram andFacebook.
I have a Linktree link with allmy socials, my WhatsApp number,
my email and actually I have adiscovery call link as well.
So if anybody wants to jump onfor half an hour chit chat with

(43:55):
me obviously there's no charge,everybody's welcome as well.

Speaker 1 (44:00):
Amazing, amazing.
Bridget, thank you so much forbeing on today.

Speaker 2 (44:04):
Well, thank you for having me.
It's been an absolute pleasureand I thank you so much for
being on today.
Well, thank you for having me.
It's been a it's an absolutepleasure and, um, I hope I've
added some value and, uh, yeah,uh, look forward to staying in
connection.
You're doing some amazing work,julie, and uh, you know again
one of these, you know one ofthe leading forces in uh, in
bringing, uh, bringing ourvoices to to a wider audience.
And uh, you know we, thiscollaboration, you know we, this
collaboration.

(44:25):
You know everybody has theirown, their own parts playing it
and certainly you're doing that.
So, really grateful oh, thankyou.

Speaker 1 (44:31):
That means a lot awesome.
Yeah, and if you found value inthis episode, please do share
it.
That's how people find us andyou can find me at
sevenfigurebuildercom and I willsee on the next episode.
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