May 8, 2024 • 34 mins
Imagine a thriving business that doesn't rely on the whims of social media algorithms. That's the reality Dr. Robyn Graham and I explore in a deep dive into the Success Without Social Method. Entrepreneurs, take note: we're peeling back the layers on how to create a magnetic personal brand and capture the hearts of your 'soulmate clients' through your website and the magic of SEO. You'll learn to craft evergreen content that converts and break free from the daily grind of social media posts, all while tapping into the art of blogging and strategic redirection.
Content creation can be daunting, but with the right tools, it transforms into a powerful ally. We're sharing a hack that turns verbal musings into authentic, relatable blog posts. Dive into the insights gained from customer feedback, and let it guide your SEO strategy, ensuring that you're not just heard, but heard by the right people. Dr. Graham and I also reveal the secret to keeping your content fresh with varied keywords, so your message blossoms and reaches your ideal clientele with every search.
Lastly, the conversation takes a turn towards the profound impact social media has on our mental well-being. Through our personal experiences and expert knowledge, we discuss the comparison trap, the illusion of online perfection, and the necessity of setting boundaries for a healthier life and business. As we unpack the psychological toll of social media, we also uncover alternative routes to success that honor your values and contribute to a greater societal good. Join us for an enlightening journey that redefines what it means to be successful in today's digital world.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Hello, welcome back.
This is Julie Baranek, host ofthe 7 Figure Builder Show, and
I'm here today with my friend DrRobin Graham.
Hey, robin.
Speaker 2 (00:09):
Hi Julie.
Finally we meet in person.
It's so nice to see you.
Speaker 1 (00:13):
I know I'm so excited because you have done so much.
You're the creator of thePurpose to Results, Success
Without Social Method, which I'mso excited to dig in.
The host of the globallyacclaimed podcast, the Robin
Graham show.
So congrats on that.
And bestselling author of you,me and anxiety.
Take action over anxiety toenjoy being you.
(00:34):
So welcome to the show.
Speaker 2 (00:37):
Thank you.
I'm happy to be here and I'mhonored actually to get to sit
here with you and have aconversation, and I hope it has
a meaningful impact on all ofthe listeners.
Speaker 1 (00:46):
Absolutely, as am I, and so I would ask let's just
dive right in but tell us a bitabout what it is that you do.
And I know the thought processfor some people when they hear
business without social mediamay seem counterintuitive
because we've had that pumpedinto our brains of, like you
need this, so you know.
Share with us what it is thatyou do.
Speaker 2 (01:07):
So, first and foremost, I work primarily with
health and wellness providers,meaning health coaches, life
coaches or even therapists orhealth and wellness type
practitioners.
I have a doctorate in pharmacyby degree.
I have a doctorate in pharmacyby degree, and so that medical
arena is just such a huge partof who I am and how I work with
(01:29):
people.
So we start with, as my programkind of hints, we start around
your purpose and really finetuning your personal brand,
differentiating you fromeverybody else in the online
space, that is, in your area ofexpertise or your niche, and
from there we define yoursoulmate client and we look at
so many other factors than thedemographics or where they're
(01:54):
shopping and things like that.
But we really get deep into whoare these people and what is
the solution that only you cansolve for them, the way you can
solve it and really merging thetwo your personal brand and then
your differentiation with thosepeople.
From there, we create and orrefine your offers, your pricing
and all of that good stuff sothat we can really influence the
(02:17):
way people are going to buyfrom you, and that together
leads us to your messaging andto all of your brand marketing
strategies and all of the brandmarketing strategies that I
teach and we focus on throughoutthe time we work together are
off social media.
If my clients want to be onsocial media, we'll work on some
(02:37):
of those nitty gritties, butwhat I always say and this is
such a good takeaway for anyonewho doesn't want to be on social
media don't completely escapethe platforms, but have a
meaningful bio at the top,linked to your website.
You now have five options toput links.
So drive traffic to your emaillist, drive traffic to where
you're hanging out Maybe that'sLinkedIn or YouTube or Pinterest
(03:00):
and a link to your website andfree resources and then, in your
first three posts that you have, have them be something
meaningful that people can takeaction on, to drive them to
where you want them to hang outwith you, to learn more from you
or to really be part of yourcommunity.
And that way, you're not notthere, but you're also not there
(03:22):
every single day, all day long.
Speaker 1 (03:25):
I love that and it's so freeing to not be on social
media.
I have to say like I have a lowpaid relationship with all of it
, which I think we all do.
But where do you incur and Ilove that as far as framing up
your social media accounts, sowhatever you do have to put them
to work for you, but you don'thave to be there every day
turning out content, but peoplecan then find you, you know, if
(03:47):
they want to find you that way.
But where do you drive people?
Cause I think this is kind oflike I'm a marketing geek so I
love this stuff, but like Ithink it's a foreign concept of
where else should I send peopleif I'm not on social media?
Speaker 2 (04:01):
So I say your website and I am going to stick with
that till the day I die.
And the reason I say that isbecause when people go to social
media and it's more of amindless scroll they're looking
for an escape, they're lookingfor entertainment.
They're not necessarily goingthere to make a purchase.
If they see something they'reinterested in, they may make a
purchase.
However, when people go toGoogle, they are ready for a
(04:25):
solution.
They've identified theirproblem, they're ready to get
out their checkbook, they'reready for their credit card and
they're ready to buy.
And so if you can increase yourvisibility on your website
through SEO, search engineoptimization you're more likely
to be found by Google.
And this is why that work thatI said I do with my clients up
front, around your personalbrand and your soulmate client
(04:48):
and your messaging and youroffers are so incredibly
important so that everything isclear and concise and consistent
on your website.
And when that happens, we canup your SEO, get you ranked on
Google and people can find you.
Blogging is, you know people.
You may hear people sayblogging is dead.
It's actually not dead, becauseif you have a blog strategy,
(05:08):
that can be the powerhouse, thecornerstone of your brand
marketing strategy.
And then everything comes backthere.
But each blog has a call toaction so that people know
specifically what you want themto do.
Do you want them to join youremail list?
Do you want them to downloadfree resources?
Do you want them to book a call?
Do you want them to join youremail list?
Do you want them to downloadfree resources?
Do you want them to book a call?
Do you want them to purchasesomething straight away from
that blog post?
(05:28):
So driving traffic to thewebsite is, to me, the primary
what should be the primarymotivation for anyone who is a
business owner.
Speaker 1 (05:39):
Absolutely, and the nice thing there is, everything
you're doing on your website isevergreen, where with social
media, it's a constant hamsterwheel that is gone in the next
30 seconds and replaced bysomething else.
So, as you're building out thatpresence and you're building
out your website and your bloglike to what you mentioned, you
have that SEO juice that'sworking for you and continually
(06:01):
working for you as it'sproviding value for your
audience.
Speaker 2 (06:05):
Yes, and it's interesting, julie, because the
stats, like you said, the socialmedia can kind of go away and
your website is evergreen.
And that is so true.
The stats are, I think for 2024, they're expecting only 7.6% of
your followers are going to seeyour content on social media,
(06:25):
so that's even decreased fromlast year.
And also, a post on Instagramis going to last max 48 hours.
Facebook maybe 18 hours, butwhen you put something on a blog
post, you're going to get aminimum of two years.
I still have a blog post fromfour years ago.
That is ranking number one.
Two years I still have a blogpost from four years ago.
(06:47):
That is ranking number one.
So it's absolutely essential tohave a place where you have
evergreen content, where youhave your cornerstone content
that you can then repurposeeverywhere else if you do want
to be on social media.
But just from a blog post.
That can be content for youremail marketing, it can be
content for YouTube, it can becontent for Pinterest.
There's so much power when youhave that platform that you own,
(07:09):
where you can create thecontent you want.
That provides value andnobody's going to take it away
from you.
Speaker 1 (07:15):
Yeah, and that's critical.
I think so many people forgetthis or they don't wrap their
heads around.
It is you own nothing on socialmedia, like we build up these
followers and all of you knowI've got a million followers or
whatever, it doesn't reallymatter.
But if your account gets hackedand you get blocked tomorrow,
you have nothing.
So I agree with you a hundredpercent that the more you can
(07:36):
drive to your website andultimately you know, collect
email addresses or whatever itis that you can do, the more you
actually own that stuff.
Right.
Like people have given it toyou versus Zuckerberg has it.
You're at the whims of whateverthe algorithm is tomorrow,
exactly, exactly, yeah, and sohow?
(07:57):
How does that strategy in yourmind come together for your
clients?
Like, for you know, do youdrive people to the email list
and there's their freebies andyou know all of those pieces
like it feels like a lotsometimes, but what do you
encourage people with that?
Speaker 2 (08:12):
It does feel like a lot sometimes, but I think if we
can drive traffic to ourwebsite and then drive traffic
to our email list, we have anopportunity for endless
marketing.
There are always going to bepeople that we are now front of
mind with, and anytime we'refront of mind, we increase our
chance of people purchasing fromus.
But we also increase theopportunity of referrals and we
(08:35):
stay front of mind and anytimewe're front of mind, we're the
first person somebody is goingto think of when they're having
a conversation and that personneeds exactly what we sent in an
email the day before.
And then they say, oh my gosh,I haven't worked with her yet,
but I got this email, so and itsounds like you'd be a perfect
fit, contact her, and thenyou've got a new lead,
potentially a new client, andthat cycle can just continue
(09:02):
forever and ever and ever aslong as you're in business.
If you do it, right, but youhave to have a strategy behind
it, right, like you're not goingto just put people on your
email list and then never talkto them.
So, but if you're creatingcontent and a blog post, this is
what's key.
People think that they have tobe a writer to be to write blog
posts.
No, you don't.
People think that you have towrite a long, extensive blog
(09:24):
post.
No, you don't People think thatyou have to write a long,
extensive blog post.
No, you don't.
300 words will get you enoughcontent to rank if you do it
right, if you have a strategy inplace for key phrases that are
going to be what your soulmateclients are actually searching
for.
And there's so many ways youcan do that.
And then I like to say a 600word blog is about perfect.
(09:47):
It gives you just enough juiceto provide value and really be
seen as an expert.
When you're solving a problem,you're providing value and
you're giving someone the answerthat they need, but then, when
you have that call to action,you're not leaving them hanging,
you're telling them exactlywhat's their next best step.
Speaker 1 (10:07):
Absolutely, and I know for me personally I've
struggled at times with writingblog posts or writing, you know,
posts on social media orsomething like that.
And I know a hack that I foundthat I'll share.
I don't know what you foundwith your clients when I often
get like lost in my brain whenI'm trying to write these things
out and I felt that I'm muchmore surprise, surprise a verbal
(10:28):
processor.
If I can just record myself toa transcription, like Otterai or
something like that is so mucheasier for me to just flow
verbally.
And then I have a blog post andit's written for me and then I
just polish it and it's out ofmy brain.
It's organic, it's fresh andpeople get my personality versus
(10:49):
just sitting there trying touse ChatGPT or whatever else.
But what do you find has workedfor your clients?
Speaker 2 (10:56):
Okay, so that is so huge and I recommend that all
the time.
In fact, my husband's workingon a book right now and I'm like
, okay, you're struggling towrite.
Husband's working on a bookright now and I'm like, okay,
you're struggling to write, sospeak it, speak it and then
write it from what you've spoken, because it makes such a
difference for those people whoare more verbal processors
versus audio.
So that is one thing.
The other thing is, if you'restuck, what are your clients
(11:18):
saying to you?
Use your voice, a customer andthis could be from surveys
you've done in the past.
It could be a survey you dotomorrow to find out what their
major pain point is, whatthey're struggling with, what
are their wants, needs anddesires.
What do people say?
And this is something that Ithink is so key.
I love processes and automations, and that's another thing that
I work with my clients on sothat we can streamline the
(11:41):
business.
The better the customer servicewe provide, the more likely
they're to stay with us, butalso the more likely they are to
refer us.
So it becomes a point of clientretention as well as client
referrals, and so when you thinkof your onboarding process, you
should have a questionnaire,get to know, even if it's just
(12:01):
somebody who is booking a callwith you, if you have an
application or if you have aquestionnaire, one or the other.
I think applications are kindof nice because then you can
really siphon through.
People aren't expecting youwork with just anyone.
You have specific people youwork with.
But either one application orquestionnaire ask the questions
that they're going to answer ina way that gives you information
that you can then turn aroundand use as content.
(12:24):
And that has helped metremendously, even using
testimonials what are peoplesaying about you after they've
worked with you Because thatgives you an opportunity to
really focus on those keyphrases that they're using.
The language they're using thenbecomes your go-to for your SEO
strategy and then getting foundon Google by more of those
(12:45):
people using the sameterminology.
Speaker 1 (12:49):
A hundred percent and I think that's massive.
What you just talked about andI think it's something so missed
by people is that application,that questionnaire, that
application whatever that intakeis for you is market research,
and people don't view it thatway.
Where you can, like I do withmy clients is it's very
strategic point in time thatpeople are coming into your
world and you're using it topre-qualify and filter people
(13:12):
out.
But ultimately, you can lookback in time and say, okay, of
the clients that I'm getting,that are amazing clients.
How did I find them?
How did they find me?
And the more you can collect atthat beginning stage, I think
is so incredibly powerful.
So I love that you know thattip for people and I think
that's really, really important.
Yeah, and I'm curious with thecontent, like how do you, what
(13:35):
do you recommend for people whenthey think about keywords?
Like, does that tie in withtheir SEO or should they worry
about that?
Not worry about that?
Speaker 2 (13:44):
Oh, absolutely, and you know it's.
There are enough free tools outthere that you can use to see
what's going to give you themost opportunity to rank.
But if you are, you know, let'sjust use the example of a
health and wellness provider andmaybe they focus on total body
(14:04):
wellness, so they're working onmind, body, soul, everything.
Focus on total body wellness,so they're working on mind, body
, soul, everything.
So total body wellness is goingto be a phrase that they're
using frequently in their copy.
You don't want to use the sameexact key phrase on every single
page or in every single post.
What you want to do is create astrategy where you're
extrapolating on what people arelooking for, what your specific
(14:25):
soulmate clients need, want,desire from you or for their
life, and then extrapolate onthat so it could be maintain
total body wellness.
It could be achieve total bodywellness.
It could be create total bodywellness.
It could be total body wellnessand mental health.
But you want to create phrasesthat your people are searching
(14:49):
for and then use those as yoursearch engine optimized key
phrases throughout the contentthat you create.
So every page on your websiteand every post that you create
is going to have its own uniquekey phrase.
But the key is you can thenlink each post or other pages
within your blog post and whatthat does is it tells, kind of
(15:11):
creates a map for Google to say,oh gosh, this person created a
content on this, but she alsohas content on this which is in
relation to this, and it justkeeps your people going down
like a rabbit hole when theycome on your site, so that
Google sees that you'reproviding value.
People are staying on your site.
They want to learn from you,they are learning from you and
(15:32):
Google will continue to sendpeople to you.
Speaker 1 (15:35):
Absolutely.
That's the good rabbit hole,the value rabbit hole.
Speaker 2 (15:39):
Absolutely, absolutely.
Because they see, oh my gosh,she answered this question.
Well, I'm going to click onthis because that's going to
give me more information aboutthat, and then I can, and they
just keep going.
Speaker 1 (15:48):
Absolutely, and as you're working with people, once
they get over that initial, youknow ideal, client content, all
that good stuff.
Oftentimes, you know I'm surethey have other blocks that come
up, you know, later on.
But what do you see are thebiggest gaps that people have or
the things that they strugglewith?
Speaker 2 (16:06):
A lot of well, it's multifold.
One person could be moneymindset, another person could be
money mindset as well, asthey're stuck in this place of
doubt and comparison and theyjust don't believe in what's
possible.
And then you may have somebodywho is just stuck in that place
of a lack of clarity where theythought they had what they were
(16:29):
supposed to be doing, theythought they knew their purpose,
they thought they knew theircalling, but people aren't
coming in and they can't figureout why.
And a lot of times that'sclarity.
They lack clarity, they lackspecificity.
So people are coming to theirsites, they're confused, they're
not 100% sure what they do, whothey serve, and confusion is a
(16:50):
block in terms.
You know, confused people don'tbuy.
So if you have confusion,you're basically blocking people
from understanding what you doand then they're not going to
trust you and they're going tojust disappear.
So it's really important thatyou have that clarity.
But I would say those are thethree buckets that most of my
people say, and the other one,the fourth one, I would say
(17:10):
those are the three buckets thatmost of my people say, and the
other one, the fourth one Iwould say, is strategy.
They don't have a strategy.
They don't know how to create astrategy, and so they're on
social media and followingpeople that are similar to them
and they're just taking ineverything they're doing and
they think they have to doeverything that they're doing.
So they're becoming overwhelmed, frustrated.
Now they're overthinking.
That overthinking is resultingin doubt and they're just
(17:30):
sitting in a place of comparisonand procrastination because
they've tried everything butnothing's working, because it
wasn't aligned with their valuesor their business goals or
their soulmate clients.
And so we have to take a stepback and say, okay, let's just
break this all apart, kind oflike an onion.
There's so many layers to abusiness and if somebody has
been in business for a while andthey've tried all these things
(17:52):
but they're not working, we haveto peel back those layers and
get back to the place where themessaging is clear.
We're no longer saying anddoing what everybody else is.
We're focusing solely on whatyou believe and what you know is
going to resonate with yourpeople, the people that you want
to work with because you'regoing to feel fulfilled, but
(18:13):
also that you know, without adoubt, you can help and serve.
Speaker 1 (18:17):
Absolutely.
And that's not getting caughtup in that shiny object syndrome
where we're chasing like whateverybody else is doing and then
in turn you end up soundinglike everybody else and then you
lose your differentiators andthen you're not true to the
things that you believe in, yourcore values.
Like you just go down a badrabbit hole.
Speaker 2 (18:35):
Good and bad right.
You have to have polarity ornothing works.
Speaker 1 (18:41):
So there you go, and I know you're a big fan of
podcasting, you have your ownpodcast, but how?
How has that helped yourjourney or how has that impacted
your journey?
Speaker 2 (18:54):
Myriad ways.
So, first and foremost, I wouldsay it really helps you be seen
as an expert or authority inyour niche.
It gives you an opportunity tobuild really great relationships
, which gives you opportunityfor lead generation as well as
referrals, and so I guess that'sit really.
It's that credibility and youbuild trust.
(19:17):
When you're in somebody's earevery single week and people
learn to love you, you buildthat relationship and they also
come into your email community,so then they're part of your
community and they almostsometimes speak for you.
They're your word of mouthreferrals, but they're also
(19:38):
there for you to nurture andcontinue to build that
relationship and trust andultimately they purchase from
you.
Speaker 1 (19:44):
Yeah, yep, absolutely .
I know it's such a powerfulvenue and, even going back to
the SEO that you talked aboutearlier, like that's another
thing I love about it, it's huge, it's huge, it's huge.
Speaker 2 (19:56):
Yeah, it really is.
And what I love to do is andyou may do this too, Julie is I
take every podcast episode we dobecomes an SEO blog post.
So we're we're repurposingevery piece of content that we
create.
Nothing is just one and done,and that's such a great thing to
(20:17):
be able to have this justconstant source of content.
Whether it's a solo episode orit's an interview, there's
always an opportunity for morecontent, and that's pretty cool.
Speaker 1 (20:33):
A hundred percent and and it's all original, like
there's nothing.
Every episode is a hundredpercent original because it's
conversation, which is reallycool, exactly.
Yeah, awesome.
And how has you know?
A lot of people in businessstruggle with either anxiety or
struggle with, you know, justlooking for that piece.
But how, how have you seen thatimpact?
Impact people in their businessjourney?
Speaker 2 (20:56):
You know, sometimes people already have anxiety.
Other times entrepreneurshipcreates anxiety.
So I have clients that fallinto both realms.
But that's where the mindsetwork comes into play, and I have
a method that I use with myclients.
I know a lot of people know whoBrooke Castile is and her CTFAR
model.
(21:16):
Mine is similar.
However, we start with yourbeliefs, and my faith is really
important to me and I do base alot of my business on my faith.
So we start with our beliefs.
And what is your belief system?
Because if your belief systemis off, whether that stems from
something someone has said toyou in the past or multiple
(21:36):
people have said to you in thepast, mistakes you've made or
failures you've experienced, oryour faith or past experiences
just within your business, anyof those things can influence
what you believe about yourselfand what's possible.
And when you tap into yourfaith, we know that if we have
faith in God, that anything ispossible, because anything is
(22:00):
possible for him.
Nothing is impossible for him,but things could be impossible
for us.
So all of that ties in, whichthen influences what we think
and our thoughts influence ouremotions.
Our emotions, then, are goingto empower the choices we make,
and that's the choices we makeare going to determine our
outcomes.
So it becomes this cycle.
(22:21):
So we want to try to hit thatcycle at the beginning to break
any of those negative thoughts.
So I like to say we catch thosenegative thoughts, we challenge
them, we change them and weultimately get more control over
them and become more confidentto make better decisions in our
business.
So that is one way that wenavigate that anxiety.
And then again, by being offsocial media and not having the
(22:46):
distractions and the chaos thatthey create in our mind and how
they stimulate doubt, then wecan alleviate some of that
anxiety as well.
Speaker 1 (22:56):
Absolutely, and my faith is core to who I am too.
So I love that approach and Ilove that things come into
alignment and, yeah, it's verypowerful.
And I want to ask this is not aloaded question at all from a
medical perspective and mybackground is I was a nurse in
(23:17):
high-risk labor and delivery, sowe didn't talk about that, but
I have a medical perspective.
But from your perspective, froma medical perspective, how has
the social media like I'mintrigued by the fact that you
are the off social mediaperspective, you know what I
mean Is that is that medicallybased?
Is it just personal preferencebased?
I guess that's what I'm tryingto ask.
Does that make sense?
Speaker 2 (23:38):
Oh yeah, and it's a great question.
Unfortunately, I don't havedata or statistics to share with
you, to share with you, but wedo know that the use of social
media is addicting and whathappens is people will go on
social media and when they getlikes and they get engagement,
(24:00):
they have a dopamine boost.
So we're actually messing withthe chemicals in our brain.
So dopamine kind of makes us goup.
So if you go up, you're goingto come down and the more you
use social media, the more thatblue light stimulates you and
then you get these dopamine hits.
But then that drop is so muchgreater and it's more powerful
(24:22):
because you just completelydemolished the balance, the
chemical balance in your brainwith your endorphins and those
positive neurochemicals and thenegative neurochemicals that are
in your brain.
So that is one of the reasonswhy I mean, I have anxiety to
begin with.
That's why the title of my bookyou, me and Anxiety.
So you throw that into it andthen you start going into these
(24:48):
places of doubt and comparisonand feeling unworthy.
And you know, when you look at,even in the past few years
since COVID in 2020, theprevalence of anxiety has
increased by 20 by 25 percent,and mostly in women and children
.
(25:11):
Percent, and mostly in women andchildren.
There's no way that socialmedia didn't have an impact on
that, because where did peoplego to during that time?
They went to their phones forentertainment and to see what
everybody else was doing.
How many people did you seethat started posting every
aspect of their life all of asudden?
And what we forget, especiallyif we're prone to anxiety or
just a negative mindset, becausewe're built, our brain is built
(25:34):
with that negativity bias, andthat's what used to protect our
ancestors when they didn't havethe means of protection that we
have today.
They didn't have the warningsthat we have today.
So when you think about that,you start to compare, but we
forget that none of that'sreally reality.
Sure, some of it is, but peopleare only sharing all those
(25:55):
things to make themselves feelbetter, because something else
is lacking.
So we forget to look at the bigpicture and it looks like
everything is greener on theother side of the fence, and
that is not ever true.
There's always something offsomewhere.
So we have to remember thatperfection is not achievable
here on earth.
(26:16):
It simply isn't.
And if we're striving to beperfect, we're losing sight in
the fact that God created us inhis image and he is perfect.
And ultimately, ultimately,we'll achieve that when we reach
eternal life.
But if we are striving forperfectionism, we're saying that
(26:37):
we've got it, we don't need God, and that isn't the case.
We do need him in our everydaylife and that's why we were, you
know, reflect on scripture anduse scripture to guide us on our
path and our journey, becausewithout that we're lost.
At least I am Maybe noteverybody's like me, but at
least I am.
Speaker 1 (26:54):
I'm right there with you, absolutely.
Speaker 2 (26:58):
I never want to generalize, but yeah.
Speaker 1 (27:01):
No, absolutely, and I think that's important,
multiple perspectives there, butabsolutely the faith-based.
But also with the social media,and that's something we
practice as well.
I mean, of course I'm on socialmedia, but my youngest, she's
16.
She still doesn't have it andI'm like adamant, I'm like no,
there's so much more damage thatis happening.
I don't care what your friendsare doing, I don't care Like
(27:22):
they're not my children and whatwe've seen personally.
You know just the impact inthese kids.
It's just insane how it justchanges, how they're hardwired.
And it's funny my husband and I, as we go out to dinner
whenever we see a family withkids that are not on social
media, and I'm like we go overand we tell them every single
time as the offer or we buy themdinner or whatever it's like,
(27:45):
just to feed that positivity oflike thank you for being a
respectful young man who youknow we did it two nights ago,
so it's it just has such animpact in our society that I
don't think we have any clue of.
So I love that.
We don't need it necessarily,you know.
Speaker 2 (28:04):
And I feel like everyone has been lied to.
You know, when you listen topeople, I I've never had a coach
who said, well, you can't be onsocial media, you have to be on
social media.
You can't.
When you listen to people, I'venever had a coach who said,
well, you can't be on socialmedia, you have to be on social
media.
You can't not be on socialmedia, and you know you have to
be there and you have to dovideos and you have to do this
and you have to do that.
There are multi-million dollar,billion dollar businesses out
(28:24):
there that are not on socialmedia.
I have met women who are soincredibly successful.
They're not on social media andthey don't have a brick and
mortar.
So there are ways to be found.
You can be visible without it.
And if it is not healthy foryou and if it's not helping you
grow, if you're not gettingclients from social media, is
(28:47):
that where you need to be?
And it really becomes soulsearching.
I had a definite call to getoff.
God clearly spoke to me and, ascrazy as that may sound to some
people, it was so clear to methat he was saying get off, and
I had multiple things happenedat the same time to really
(29:07):
solidify what I thought I washearing to get off, and I just
believe full heartedly that youcan build your business in a
simplified way, streamlined way,and you can achieve the success
you want without the additionalpressure, pressures and
stressors of things like socialmedia.
Speaker 1 (29:28):
Absolutely, and I'm curious, as you're.
You know you've accomplished somuch in your business,
personally, professionally, buthow do you define success?
What does that look like foryou?
Speaker 2 (29:38):
For me, success is having a positive impact, being
part of creating that greatergood, the ripple effect of good
in the world.
If, if, at the end of the day,I have helped someone that can
then turn around and helpsomeone else to do by doing good
, then I've done my job.
It, to me, it's not about thedollar, science, it just.
It just isn't.
(29:59):
It's about the.
Do I?
Do I appreciate it?
Yes, of course.
Do I need it to live?
Yes, of course.
Do I give back?
Yes, of course.
Speaker 1 (30:07):
But at the end of the day, for me, but at the end of
the day, for me, what Idetermine as success is the
impact that I've had, absolutely, and if you had the attention
of the whole world for fiveminutes.
Speaker 2 (30:23):
What would you tell them?
I would say open your Bible.
I mean, there's so much inthere that can help people, and
I think there are so many peoplethat are searching for
fulfillment, searching forhappiness, searching for things
in their life that they're doingall of these things and they're
searching in all the wrongplaces, and it's just not
(30:44):
achievable if we don't have whatGod intended for us to have and
to live the way he intended forus to have and to live the way
he intended for us to live.
He created us in his image andthere are so many scripture
verses that we can go to thatwill guide us and give us
comfort, hope, reassurance,strength, knowledge, wisdom.
(31:04):
If you're a believer, you havethe gift of the Holy Spirit, and
there's nothing more powerfulthan that, and I think, with all
of the mental health challengesthat our society is facing, we
need to get back to the basics,and that foundation is faith.
Speaker 1 (31:22):
A hundred percent.
I completely agree with you.
And how can people find youonline Like how can they come
work with you?
Speaker 2 (31:29):
My website is the best place you can find
everything about me.
At the Robin Grahamcom, it'sRobin with a Y and Graham like
the cracker, so it's the R O B YN G R A H A Mcom.
There's a resource page underthe services tab where you can
access a plethora of freeresources and information on how
to grow a business withoutsocial media, and then you can
(31:50):
access the podcast and my bookthere as well.
Speaker 1 (31:52):
Awesome, awesome, and we'll have all the links below
in the show notes, but thank you, robin, for being on today.
This was truly informationaland, you know, enriching, and I
really appreciate theconversation with you.
Speaker 2 (32:04):
Thanks so much, Julie .
It was an honor to be here withyou.
I appreciate it.
Speaker 1 (32:07):
Of course, and if you found value in this episode,
please do share it.
That's how people find us, andyou can find me at
sevenfigurebuildercom and I willsee you on the next episode.
Hello, welcome back.
This is Julie Baranek, host ofthe 7 Figure Builder Show, and
I'm here today with my friend DrRobin Graham.
Hey, robin.
Speaker 2 (00:09):
Hi Julie.
Finally we meet in person.
It's so nice to see you.
Speaker 1 (00:13):
I know I'm so excited because you have done so much.
You're the creator of thePurpose to Results, Success
Without Social Method, which I'mso excited to dig in.
The host of the globallyacclaimed podcast, the Robin
Graham show.
So congrats on that.
And bestselling author of you,me and anxiety.
Take action over anxiety toenjoy being you.
(00:34):
So welcome to the show.
Speaker 2 (00:37):
Thank you.
I'm happy to be here and I'mhonored actually to get to sit
here with you and have aconversation, and I hope it has
a meaningful impact on all ofthe listeners.
Speaker 1 (00:46):
Absolutely, as am I, and so I would ask let's just
dive right in but tell us a bitabout what it is that you do.
And I know the thought processfor some people when they hear
business without social mediamay seem counterintuitive
because we've had that pumpedinto our brains of, like you
need this, so you know.
Share with us what it is thatyou do.
Speaker 2 (01:07):
So, first and foremost, I work primarily with
health and wellness providers,meaning health coaches, life
coaches or even therapists orhealth and wellness type
practitioners.
I have a doctorate in pharmacyby degree.
I have a doctorate in pharmacyby degree, and so that medical
arena is just such a huge partof who I am and how I work with
(01:29):
people.
So we start with, as my programkind of hints, we start around
your purpose and really finetuning your personal brand,
differentiating you fromeverybody else in the online
space, that is, in your area ofexpertise or your niche, and
from there we define yoursoulmate client and we look at
so many other factors than thedemographics or where they're
(01:54):
shopping and things like that.
But we really get deep into whoare these people and what is
the solution that only you cansolve for them, the way you can
solve it and really merging thetwo your personal brand and then
your differentiation with thosepeople.
From there, we create and orrefine your offers, your pricing
and all of that good stuff sothat we can really influence the
(02:17):
way people are going to buyfrom you, and that together
leads us to your messaging andto all of your brand marketing
strategies and all of the brandmarketing strategies that I
teach and we focus on throughoutthe time we work together are
off social media.
If my clients want to be onsocial media, we'll work on some
(02:37):
of those nitty gritties, butwhat I always say and this is
such a good takeaway for anyonewho doesn't want to be on social
media don't completely escapethe platforms, but have a
meaningful bio at the top,linked to your website.
You now have five options toput links.
So drive traffic to your emaillist, drive traffic to where
you're hanging out Maybe that'sLinkedIn or YouTube or Pinterest
(03:00):
and a link to your website andfree resources and then, in your
first three posts that you have, have them be something
meaningful that people can takeaction on, to drive them to
where you want them to hang outwith you, to learn more from you
or to really be part of yourcommunity.
And that way, you're not notthere, but you're also not there
(03:22):
every single day, all day long.
Speaker 1 (03:25):
I love that and it's so freeing to not be on social
media.
I have to say like I have a lowpaid relationship with all of it
, which I think we all do.
But where do you incur and Ilove that as far as framing up
your social media accounts, sowhatever you do have to put them
to work for you, but you don'thave to be there every day
turning out content, but peoplecan then find you, you know, if
(03:47):
they want to find you that way.
But where do you drive people?
Cause I think this is kind oflike I'm a marketing geek so I
love this stuff, but like Ithink it's a foreign concept of
where else should I send peopleif I'm not on social media?
Speaker 2 (04:01):
So I say your website and I am going to stick with
that till the day I die.
And the reason I say that isbecause when people go to social
media and it's more of amindless scroll they're looking
for an escape, they're lookingfor entertainment.
They're not necessarily goingthere to make a purchase.
If they see something they'reinterested in, they may make a
purchase.
However, when people go toGoogle, they are ready for a
(04:25):
solution.
They've identified theirproblem, they're ready to get
out their checkbook, they'reready for their credit card and
they're ready to buy.
And so if you can increase yourvisibility on your website
through SEO, search engineoptimization you're more likely
to be found by Google.
And this is why that work thatI said I do with my clients up
front, around your personalbrand and your soulmate client
(04:48):
and your messaging and youroffers are so incredibly
important so that everything isclear and concise and consistent
on your website.
And when that happens, we canup your SEO, get you ranked on
Google and people can find you.
Blogging is, you know people.
You may hear people sayblogging is dead.
It's actually not dead, becauseif you have a blog strategy,
(05:08):
that can be the powerhouse, thecornerstone of your brand
marketing strategy.
And then everything comes backthere.
But each blog has a call toaction so that people know
specifically what you want themto do.
Do you want them to join youremail list?
Do you want them to downloadfree resources?
Do you want them to book a call?
Do you want them to join youremail list?
Do you want them to downloadfree resources?
Do you want them to book a call?
Do you want them to purchasesomething straight away from
that blog post?
(05:28):
So driving traffic to thewebsite is, to me, the primary
what should be the primarymotivation for anyone who is a
business owner.
Speaker 1 (05:39):
Absolutely, and the nice thing there is, everything
you're doing on your website isevergreen, where with social
media, it's a constant hamsterwheel that is gone in the next
30 seconds and replaced bysomething else.
So, as you're building out thatpresence and you're building
out your website and your bloglike to what you mentioned, you
have that SEO juice that'sworking for you and continually
(06:01):
working for you as it'sproviding value for your
audience.
Speaker 2 (06:05):
Yes, and it's interesting, julie, because the
stats, like you said, the socialmedia can kind of go away and
your website is evergreen.
And that is so true.
The stats are, I think for 2024, they're expecting only 7.6% of
your followers are going to seeyour content on social media,
(06:25):
so that's even decreased fromlast year.
And also, a post on Instagramis going to last max 48 hours.
Facebook maybe 18 hours, butwhen you put something on a blog
post, you're going to get aminimum of two years.
I still have a blog post fromfour years ago.
That is ranking number one.
Two years I still have a blogpost from four years ago.
(06:47):
That is ranking number one.
So it's absolutely essential tohave a place where you have
evergreen content, where youhave your cornerstone content
that you can then repurposeeverywhere else if you do want
to be on social media.
But just from a blog post.
That can be content for youremail marketing, it can be
content for YouTube, it can becontent for Pinterest.
There's so much power when youhave that platform that you own,
(07:09):
where you can create thecontent you want.
That provides value andnobody's going to take it away
from you.
Speaker 1 (07:15):
Yeah, and that's critical.
I think so many people forgetthis or they don't wrap their
heads around.
It is you own nothing on socialmedia, like we build up these
followers and all of you knowI've got a million followers or
whatever, it doesn't reallymatter.
But if your account gets hackedand you get blocked tomorrow,
you have nothing.
So I agree with you a hundredpercent that the more you can
(07:36):
drive to your website andultimately you know, collect
email addresses or whatever itis that you can do, the more you
actually own that stuff.
Right.
Like people have given it toyou versus Zuckerberg has it.
You're at the whims of whateverthe algorithm is tomorrow,
exactly, exactly, yeah, and sohow?
(07:57):
How does that strategy in yourmind come together for your
clients?
Like, for you know, do youdrive people to the email list
and there's their freebies andyou know all of those pieces
like it feels like a lotsometimes, but what do you
encourage people with that?
Speaker 2 (08:12):
It does feel like a lot sometimes, but I think if we
can drive traffic to ourwebsite and then drive traffic
to our email list, we have anopportunity for endless
marketing.
There are always going to bepeople that we are now front of
mind with, and anytime we'refront of mind, we increase our
chance of people purchasing fromus.
But we also increase theopportunity of referrals and we
(08:35):
stay front of mind and anytimewe're front of mind, we're the
first person somebody is goingto think of when they're having
a conversation and that personneeds exactly what we sent in an
email the day before.
And then they say, oh my gosh,I haven't worked with her yet,
but I got this email, so and itsounds like you'd be a perfect
fit, contact her, and thenyou've got a new lead,
potentially a new client, andthat cycle can just continue
(09:02):
forever and ever and ever aslong as you're in business.
If you do it, right, but youhave to have a strategy behind
it, right, like you're not goingto just put people on your
email list and then never talkto them.
So, but if you're creatingcontent and a blog post, this is
what's key.
People think that they have tobe a writer to be to write blog
posts.
No, you don't.
People think that you have towrite a long, extensive blog
(09:24):
post.
No, you don't People think thatyou have to write a long,
extensive blog post.
No, you don't.
300 words will get you enoughcontent to rank if you do it
right, if you have a strategy inplace for key phrases that are
going to be what your soulmateclients are actually searching
for.
And there's so many ways youcan do that.
And then I like to say a 600word blog is about perfect.
(09:47):
It gives you just enough juiceto provide value and really be
seen as an expert.
When you're solving a problem,you're providing value and
you're giving someone the answerthat they need, but then, when
you have that call to action,you're not leaving them hanging,
you're telling them exactlywhat's their next best step.
Speaker 1 (10:07):
Absolutely, and I know for me personally I've
struggled at times with writingblog posts or writing, you know,
posts on social media orsomething like that.
And I know a hack that I foundthat I'll share.
I don't know what you foundwith your clients when I often
get like lost in my brain whenI'm trying to write these things
out and I felt that I'm muchmore surprise, surprise a verbal
(10:28):
processor.
If I can just record myself toa transcription, like Otterai or
something like that is so mucheasier for me to just flow
verbally.
And then I have a blog post andit's written for me and then I
just polish it and it's out ofmy brain.
It's organic, it's fresh andpeople get my personality versus
(10:49):
just sitting there trying touse ChatGPT or whatever else.
But what do you find has workedfor your clients?
Speaker 2 (10:56):
Okay, so that is so huge and I recommend that all
the time.
In fact, my husband's workingon a book right now and I'm like
, okay, you're struggling towrite.
Husband's working on a bookright now and I'm like, okay,
you're struggling to write, sospeak it, speak it and then
write it from what you've spoken, because it makes such a
difference for those people whoare more verbal processors
versus audio.
So that is one thing.
The other thing is, if you'restuck, what are your clients
(11:18):
saying to you?
Use your voice, a customer andthis could be from surveys
you've done in the past.
It could be a survey you dotomorrow to find out what their
major pain point is, whatthey're struggling with, what
are their wants, needs anddesires.
What do people say?
And this is something that Ithink is so key.
I love processes and automations, and that's another thing that
I work with my clients on sothat we can streamline the
(11:41):
business.
The better the customer servicewe provide, the more likely
they're to stay with us, butalso the more likely they are to
refer us.
So it becomes a point of clientretention as well as client
referrals, and so when you thinkof your onboarding process, you
should have a questionnaire,get to know, even if it's just
(12:01):
somebody who is booking a callwith you, if you have an
application or if you have aquestionnaire, one or the other.
I think applications are kindof nice because then you can
really siphon through.
People aren't expecting youwork with just anyone.
You have specific people youwork with.
But either one application orquestionnaire ask the questions
that they're going to answer ina way that gives you information
that you can then turn aroundand use as content.
(12:24):
And that has helped metremendously, even using
testimonials what are peoplesaying about you after they've
worked with you Because thatgives you an opportunity to
really focus on those keyphrases that they're using.
The language they're using thenbecomes your go-to for your SEO
strategy and then getting foundon Google by more of those
(12:45):
people using the sameterminology.
Speaker 1 (12:49):
A hundred percent and I think that's massive.
What you just talked about andI think it's something so missed
by people is that application,that questionnaire, that
application whatever that intakeis for you is market research,
and people don't view it thatway.
Where you can, like I do withmy clients is it's very
strategic point in time thatpeople are coming into your
world and you're using it topre-qualify and filter people
(13:12):
out.
But ultimately, you can lookback in time and say, okay, of
the clients that I'm getting,that are amazing clients.
How did I find them?
How did they find me?
And the more you can collect atthat beginning stage, I think
is so incredibly powerful.
So I love that you know thattip for people and I think
that's really, really important.
Yeah, and I'm curious with thecontent, like how do you, what
(13:35):
do you recommend for people whenthey think about keywords?
Like, does that tie in withtheir SEO or should they worry
about that?
Not worry about that?
Speaker 2 (13:44):
Oh, absolutely, and you know it's.
There are enough free tools outthere that you can use to see
what's going to give you themost opportunity to rank.
But if you are, you know, let'sjust use the example of a
health and wellness provider andmaybe they focus on total body
(14:04):
wellness, so they're working onmind, body, soul, everything.
Focus on total body wellness,so they're working on mind, body
, soul, everything.
So total body wellness is goingto be a phrase that they're
using frequently in their copy.
You don't want to use the sameexact key phrase on every single
page or in every single post.
What you want to do is create astrategy where you're
extrapolating on what people arelooking for, what your specific
(14:25):
soulmate clients need, want,desire from you or for their
life, and then extrapolate onthat so it could be maintain
total body wellness.
It could be achieve total bodywellness.
It could be create total bodywellness.
It could be total body wellnessand mental health.
But you want to create phrasesthat your people are searching
(14:49):
for and then use those as yoursearch engine optimized key
phrases throughout the contentthat you create.
So every page on your websiteand every post that you create
is going to have its own uniquekey phrase.
But the key is you can thenlink each post or other pages
within your blog post and whatthat does is it tells, kind of
(15:11):
creates a map for Google to say,oh gosh, this person created a
content on this, but she alsohas content on this which is in
relation to this, and it justkeeps your people going down
like a rabbit hole when theycome on your site, so that
Google sees that you'reproviding value.
People are staying on your site.
They want to learn from you,they are learning from you and
(15:32):
Google will continue to sendpeople to you.
Speaker 1 (15:35):
Absolutely.
That's the good rabbit hole,the value rabbit hole.
Speaker 2 (15:39):
Absolutely, absolutely.
Because they see, oh my gosh,she answered this question.
Well, I'm going to click onthis because that's going to
give me more information aboutthat, and then I can, and they
just keep going.
Speaker 1 (15:48):
Absolutely, and as you're working with people, once
they get over that initial, youknow ideal, client content, all
that good stuff.
Oftentimes, you know I'm surethey have other blocks that come
up, you know, later on.
But what do you see are thebiggest gaps that people have or
the things that they strugglewith?
Speaker 2 (16:06):
A lot of well, it's multifold.
One person could be moneymindset, another person could be
money mindset as well, asthey're stuck in this place of
doubt and comparison and theyjust don't believe in what's
possible.
And then you may have somebodywho is just stuck in that place
of a lack of clarity where theythought they had what they were
(16:29):
supposed to be doing, theythought they knew their purpose,
they thought they knew theircalling, but people aren't
coming in and they can't figureout why.
And a lot of times that'sclarity.
They lack clarity, they lackspecificity.
So people are coming to theirsites, they're confused, they're
not 100% sure what they do, whothey serve, and confusion is a
(16:50):
block in terms.
You know, confused people don'tbuy.
So if you have confusion,you're basically blocking people
from understanding what you doand then they're not going to
trust you and they're going tojust disappear.
So it's really important thatyou have that clarity.
But I would say those are thethree buckets that most of my
people say, and the other one,the fourth one, I would say
(17:10):
those are the three buckets thatmost of my people say, and the
other one, the fourth one Iwould say, is strategy.
They don't have a strategy.
They don't know how to create astrategy, and so they're on
social media and followingpeople that are similar to them
and they're just taking ineverything they're doing and
they think they have to doeverything that they're doing.
So they're becoming overwhelmed, frustrated.
Now they're overthinking.
That overthinking is resultingin doubt and they're just
(17:30):
sitting in a place of comparisonand procrastination because
they've tried everything butnothing's working, because it
wasn't aligned with their valuesor their business goals or
their soulmate clients.
And so we have to take a stepback and say, okay, let's just
break this all apart, kind oflike an onion.
There's so many layers to abusiness and if somebody has
been in business for a while andthey've tried all these things
(17:52):
but they're not working, we haveto peel back those layers and
get back to the place where themessaging is clear.
We're no longer saying anddoing what everybody else is.
We're focusing solely on whatyou believe and what you know is
going to resonate with yourpeople, the people that you want
to work with because you'regoing to feel fulfilled, but
(18:13):
also that you know, without adoubt, you can help and serve.
Speaker 1 (18:17):
Absolutely.
And that's not getting caughtup in that shiny object syndrome
where we're chasing like whateverybody else is doing and then
in turn you end up soundinglike everybody else and then you
lose your differentiators andthen you're not true to the
things that you believe in, yourcore values.
Like you just go down a badrabbit hole.
Speaker 2 (18:35):
Good and bad right.
You have to have polarity ornothing works.
Speaker 1 (18:41):
So there you go, and I know you're a big fan of
podcasting, you have your ownpodcast, but how?
How has that helped yourjourney or how has that impacted
your journey?
Speaker 2 (18:54):
Myriad ways.
So, first and foremost, I wouldsay it really helps you be seen
as an expert or authority inyour niche.
It gives you an opportunity tobuild really great relationships
, which gives you opportunityfor lead generation as well as
referrals, and so I guess that'sit really.
It's that credibility and youbuild trust.
(19:17):
When you're in somebody's earevery single week and people
learn to love you, you buildthat relationship and they also
come into your email community,so then they're part of your
community and they almostsometimes speak for you.
They're your word of mouthreferrals, but they're also
(19:38):
there for you to nurture andcontinue to build that
relationship and trust andultimately they purchase from
you.
Speaker 1 (19:44):
Yeah, yep, absolutely .
I know it's such a powerfulvenue and, even going back to
the SEO that you talked aboutearlier, like that's another
thing I love about it, it's huge, it's huge, it's huge.
Speaker 2 (19:56):
Yeah, it really is.
And what I love to do is andyou may do this too, Julie is I
take every podcast episode we dobecomes an SEO blog post.
So we're we're repurposingevery piece of content that we
create.
Nothing is just one and done,and that's such a great thing to
(20:17):
be able to have this justconstant source of content.
Whether it's a solo episode orit's an interview, there's
always an opportunity for morecontent, and that's pretty cool.
Speaker 1 (20:33):
A hundred percent and and it's all original, like
there's nothing.
Every episode is a hundredpercent original because it's
conversation, which is reallycool, exactly.
Yeah, awesome.
And how has you know?
A lot of people in businessstruggle with either anxiety or
struggle with, you know, justlooking for that piece.
But how, how have you seen thatimpact?
Impact people in their businessjourney?
Speaker 2 (20:56):
You know, sometimes people already have anxiety.
Other times entrepreneurshipcreates anxiety.
So I have clients that fallinto both realms.
But that's where the mindsetwork comes into play, and I have
a method that I use with myclients.
I know a lot of people know whoBrooke Castile is and her CTFAR
model.
(21:16):
Mine is similar.
However, we start with yourbeliefs, and my faith is really
important to me and I do base alot of my business on my faith.
So we start with our beliefs.
And what is your belief system?
Because if your belief systemis off, whether that stems from
something someone has said toyou in the past or multiple
(21:36):
people have said to you in thepast, mistakes you've made or
failures you've experienced, oryour faith or past experiences
just within your business, anyof those things can influence
what you believe about yourselfand what's possible.
And when you tap into yourfaith, we know that if we have
faith in God, that anything ispossible, because anything is
(22:00):
possible for him.
Nothing is impossible for him,but things could be impossible
for us.
So all of that ties in, whichthen influences what we think
and our thoughts influence ouremotions.
Our emotions, then, are goingto empower the choices we make,
and that's the choices we makeare going to determine our
outcomes.
So it becomes this cycle.
(22:21):
So we want to try to hit thatcycle at the beginning to break
any of those negative thoughts.
So I like to say we catch thosenegative thoughts, we challenge
them, we change them and weultimately get more control over
them and become more confidentto make better decisions in our
business.
So that is one way that wenavigate that anxiety.
And then again, by being offsocial media and not having the
(22:46):
distractions and the chaos thatthey create in our mind and how
they stimulate doubt, then wecan alleviate some of that
anxiety as well.
Speaker 1 (22:56):
Absolutely, and my faith is core to who I am too.
So I love that approach and Ilove that things come into
alignment and, yeah, it's verypowerful.
And I want to ask this is not aloaded question at all from a
medical perspective and mybackground is I was a nurse in
(23:17):
high-risk labor and delivery, sowe didn't talk about that, but
I have a medical perspective.
But from your perspective, froma medical perspective, how has
the social media like I'mintrigued by the fact that you
are the off social mediaperspective, you know what I
mean Is that is that medicallybased?
Is it just personal preferencebased?
I guess that's what I'm tryingto ask.
Does that make sense?
Speaker 2 (23:38):
Oh yeah, and it's a great question.
Unfortunately, I don't havedata or statistics to share with
you, to share with you, but wedo know that the use of social
media is addicting and whathappens is people will go on
social media and when they getlikes and they get engagement,
(24:00):
they have a dopamine boost.
So we're actually messing withthe chemicals in our brain.
So dopamine kind of makes us goup.
So if you go up, you're goingto come down and the more you
use social media, the more thatblue light stimulates you and
then you get these dopamine hits.
But then that drop is so muchgreater and it's more powerful
(24:22):
because you just completelydemolished the balance, the
chemical balance in your brainwith your endorphins and those
positive neurochemicals and thenegative neurochemicals that are
in your brain.
So that is one of the reasonswhy I mean, I have anxiety to
begin with.
That's why the title of my bookyou, me and Anxiety.
So you throw that into it andthen you start going into these
(24:48):
places of doubt and comparisonand feeling unworthy.
And you know, when you look at,even in the past few years
since COVID in 2020, theprevalence of anxiety has
increased by 20 by 25 percent,and mostly in women and children
.
(25:11):
Percent, and mostly in women andchildren.
There's no way that socialmedia didn't have an impact on
that, because where did peoplego to during that time?
They went to their phones forentertainment and to see what
everybody else was doing.
How many people did you seethat started posting every
aspect of their life all of asudden?
And what we forget, especiallyif we're prone to anxiety or
just a negative mindset, becausewe're built, our brain is built
(25:34):
with that negativity bias, andthat's what used to protect our
ancestors when they didn't havethe means of protection that we
have today.
They didn't have the warningsthat we have today.
So when you think about that,you start to compare, but we
forget that none of that'sreally reality.
Sure, some of it is, but peopleare only sharing all those
(25:55):
things to make themselves feelbetter, because something else
is lacking.
So we forget to look at the bigpicture and it looks like
everything is greener on theother side of the fence, and
that is not ever true.
There's always something offsomewhere.
So we have to remember thatperfection is not achievable
here on earth.
(26:16):
It simply isn't.
And if we're striving to beperfect, we're losing sight in
the fact that God created us inhis image and he is perfect.
And ultimately, ultimately,we'll achieve that when we reach
eternal life.
But if we are striving forperfectionism, we're saying that
(26:37):
we've got it, we don't need God, and that isn't the case.
We do need him in our everydaylife and that's why we were, you
know, reflect on scripture anduse scripture to guide us on our
path and our journey, becausewithout that we're lost.
At least I am Maybe noteverybody's like me, but at
least I am.
Speaker 1 (26:54):
I'm right there with you, absolutely.
Speaker 2 (26:58):
I never want to generalize, but yeah.
Speaker 1 (27:01):
No, absolutely, and I think that's important,
multiple perspectives there, butabsolutely the faith-based.
But also with the social media,and that's something we
practice as well.
I mean, of course I'm on socialmedia, but my youngest, she's
16.
She still doesn't have it andI'm like adamant, I'm like no,
there's so much more damage thatis happening.
I don't care what your friendsare doing, I don't care Like
(27:22):
they're not my children and whatwe've seen personally.
You know just the impact inthese kids.
It's just insane how it justchanges, how they're hardwired.
And it's funny my husband and I, as we go out to dinner
whenever we see a family withkids that are not on social
media, and I'm like we go overand we tell them every single
time as the offer or we buy themdinner or whatever it's like,
(27:45):
just to feed that positivity oflike thank you for being a
respectful young man who youknow we did it two nights ago,
so it's it just has such animpact in our society that I
don't think we have any clue of.
So I love that.
We don't need it necessarily,you know.
Speaker 2 (28:04):
And I feel like everyone has been lied to.
You know, when you listen topeople, I I've never had a coach
who said, well, you can't be onsocial media, you have to be on
social media.
You can't.
When you listen to people, I'venever had a coach who said,
well, you can't be on socialmedia, you have to be on social
media.
You can't not be on socialmedia, and you know you have to
be there and you have to dovideos and you have to do this
and you have to do that.
There are multi-million dollar,billion dollar businesses out
(28:24):
there that are not on socialmedia.
I have met women who are soincredibly successful.
They're not on social media andthey don't have a brick and
mortar.
So there are ways to be found.
You can be visible without it.
And if it is not healthy foryou and if it's not helping you
grow, if you're not gettingclients from social media, is
(28:47):
that where you need to be?
And it really becomes soulsearching.
I had a definite call to getoff.
God clearly spoke to me and, ascrazy as that may sound to some
people, it was so clear to methat he was saying get off, and
I had multiple things happenedat the same time to really
(29:07):
solidify what I thought I washearing to get off, and I just
believe full heartedly that youcan build your business in a
simplified way, streamlined way,and you can achieve the success
you want without the additionalpressure, pressures and
stressors of things like socialmedia.
Speaker 1 (29:28):
Absolutely, and I'm curious, as you're.
You know you've accomplished somuch in your business,
personally, professionally, buthow do you define success?
What does that look like foryou?
Speaker 2 (29:38):
For me, success is having a positive impact, being
part of creating that greatergood, the ripple effect of good
in the world.
If, if, at the end of the day,I have helped someone that can
then turn around and helpsomeone else to do by doing good
, then I've done my job.
It, to me, it's not about thedollar, science, it just.
It just isn't.
(29:59):
It's about the.
Do I?
Do I appreciate it?
Yes, of course.
Do I need it to live?
Yes, of course.
Do I give back?
Yes, of course.
Speaker 1 (30:07):
But at the end of the day, for me, but at the end of
the day, for me, what Idetermine as success is the
impact that I've had, absolutely, and if you had the attention
of the whole world for fiveminutes.
Speaker 2 (30:23):
What would you tell them?
I would say open your Bible.
I mean, there's so much inthere that can help people, and
I think there are so many peoplethat are searching for
fulfillment, searching forhappiness, searching for things
in their life that they're doingall of these things and they're
searching in all the wrongplaces, and it's just not
(30:44):
achievable if we don't have whatGod intended for us to have and
to live the way he intended forus to have and to live the way
he intended for us to live.
He created us in his image andthere are so many scripture
verses that we can go to thatwill guide us and give us
comfort, hope, reassurance,strength, knowledge, wisdom.
(31:04):
If you're a believer, you havethe gift of the Holy Spirit, and
there's nothing more powerfulthan that, and I think, with all
of the mental health challengesthat our society is facing, we
need to get back to the basics,and that foundation is faith.
Speaker 1 (31:22):
A hundred percent.
I completely agree with you.
And how can people find youonline Like how can they come
work with you?
Speaker 2 (31:29):
My website is the best place you can find
everything about me.
At the Robin Grahamcom, it'sRobin with a Y and Graham like
the cracker, so it's the R O B YN G R A H A Mcom.
There's a resource page underthe services tab where you can
access a plethora of freeresources and information on how
to grow a business withoutsocial media, and then you can
(31:50):
access the podcast and my bookthere as well.
Speaker 1 (31:52):
Awesome, awesome, and we'll have all the links below
in the show notes, but thank you, robin, for being on today.
This was truly informationaland, you know, enriching, and I
really appreciate theconversation with you.
Speaker 2 (32:04):
Thanks so much, Julie .
It was an honor to be here withyou.
I appreciate it.
Speaker 1 (32:07):
Of course, and if you found value in this episode,
please do share it.
That's how people find us, andyou can find me at
sevenfigurebuildercom and I willsee you on the next episode.
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