Are you ready to transform your entrepreneurial journey with the wisdom of someone who's already scaled the mountain? This episode, I sit down with Alyssa Lang, the mastermind behind Workflow Queen, to dissect the anatomy of a seven-figure business and discuss how female entrepreneurs can harness financial knowledge to their advantage. Alyssa's transition from bookkeeping to building an empire is nothing short of inspiring, and she doesn't shy away from sharing the nitty-gritty of what it takes to make a business thrive. From the significance of a well-rounded business perspective to the integration of technology and automation, she lays down the blueprint for success that's as much about smart systems as it is about hard work.
As we weave through the intricacies of operational efficiency and profit margins, Alyssa brings to light how deceptive high revenues can be if they aren't coupled with actual profitability. We dissect industry benchmarks, delve into the wisdom of tax allocation, and underscore the transformative power of trusting your gut—even when it bucks the trend. Alyssa also offers a candid look at how intuition plays a crucial role in differentiating your offerings in a crowded marketplace. By the end of our chat, you'll understand how financial stability and a clear vision can propel your side hustle into a purpose-driven powerhouse, and how a free boot camp could be your golden ticket to a high-ticket launch. Tune in for an episode that's as much about the numbers as it is about the grit and passion it takes to make your business dreams a reality.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome back.
This is Julie Baranek, host ofthe 7 Figure Builder Show, and
I'm here today with my friend,alyssa Lange.
Hey, alyssa, hello, I'm soexcited to be here.
Thanks for having me.
Absolutely, and you areincredible.
You've got so much we're goingto talk about, but I know you've
got your multiple businesses.
You were a bookkeepingconsultant, public speaker,
podcast host, two-year nomineefor the Ignition's Top 50 Women
(00:24):
in Accounting, as well as thefounder of Magnetic Bookkeeping
and Counseling FinancialAdvisory Team.
You've got like so much goingon, which is just incredible.
But tell us a bit about whatyou do and what brought you to
this point in your business andyour life.
Speaker 2 (00:38):
Yeah, so I've actually been in business since
2015.
I've now owned three differentcompanies.
The first company I had wasfrom 2015 to 2021, I believe,
when another company that I'dstarted kind of like blew up and
I had to put all my focustowards it.
So I just decided to go all ininto one company and it's just
continued to progress and, asyou know, like it's addicting to
have a business and just tokeep going and I feel, like most
(01:00):
of your listeners probably hereto feel the same, where it's
like I can't ever just dosomething without thinking of
ways to monetize it.
It's like so bad.
So my first business wasactually a bookkeeping and tax
firm and we were kind of genericand I kind of fell into it
because I did personal taxes.
Then I really craved doing itmore for the businesses, because
most individuals just wantrefunds when a business owner
(01:21):
really understands why you mightwant to have tax liability,
usually meaning that you'reprofitable.
So I started my own firm andduring that process I really
found that I struggle withsystems, processes, tech,
automation, team building, andit brought me to this point
where I was so overwhelmedbecause nobody in my industry in
the accounting space wasteaching that, and so that's
kind of what sparked the secondbusiness, which is called
(01:43):
Workflow Queen.
And one day someone messaged meand they're like we heard
you're the Workflow Queen, canyou help us?
And I was like, yep, there wego, that's the name I wanted to
be Workflow Ninja, but then Iwas like it was taken.
It worked out perfectly.
It just like sung to my earsLike as soon as I heard it I was
like, oh my God, that's aperfect name.
So I started Workflow Queen,not knowing where it was going
(02:04):
to take me, and it just is socrazy to me.
At that time I already had asix-figure business from my firm
and so when I started WorkflowQueen it's really meant to help
bookkeepers and accountants fromaround the world to implement
tech systems automation and itblew up in my face in the most
positive way possible.
In like a year and a half, wehit our first seven figures.
It was just so crazy.
(02:25):
We have courses, educationalcourses, we have retreats.
We have so many differentoffers there at that company and
it's specific to the accountingspace.
Well, being someone that was soimmersed in this business, I
decided to fully dissolve myfirst firm and just to go all in
on Workflow Queen.
And as Workflow Queen grew, Ibecame a part of Mastermind's
courses groups of other womenwho are also course creators and
(02:48):
coaches and in that I foundthat a lot of women were really
struggling with like cashflowunderstanding, like their CPA
mansplained them.
They felt like they were talkeddown to.
Everybody was using big wordsand they would do these massive
launches, which is amazing, butthen they wouldn't know how to
manage the money, and that'swhat sparked the third company,
which is Magnetic BookkeepingConsulting.
(03:09):
I went back to my roots, but wedecided not to do the taxes.
I had a business partner at thetime, but I ended up finding
out that she wasn't the rightfit for me, and so I actually
bought her out about eightmonths into that business, and
so now I'm the full owner ofboth companies, and it's just
been so crazy.
We now help women from aroundthe United States who are making
anywhere from $250,000 to up toeight figures, and we're really
(03:30):
helping to change the percentof women in business that are
making over seven figures.
Right now, that percent is lessthan 2% and I believe more
women who have more money havemore power, and if we can help
them understand that and that'skind of where I got to this
journey power and if we can helpthem understand that, and
that's kind of where I got tothis journey, I don't know what,
how this all like happened tome.
I feel like it happened so fast, but yet it's like so many
years later.
It's like nine years later andI still can't believe it.
Speaker 1 (03:52):
Yeah, so you're bored is what I'm hearing, right.
Speaker 2 (03:54):
Yeah, pretty much.
Speaker 1 (03:58):
No, I love it and my passion is is tech systems
automation, so I can speak tothe fact that they're hugely
valuable business, but it's youknow, if your numbers aren't
right, at the end of the day,what are you doing right?
So, in your journey, what wouldyou say are the biggest gaps
that you've found that peopleare having in their business or
just don't even think about?
Speaker 2 (04:18):
I think it's just they're not looking at
everything holistically and thatcan be from all types of
businesses and this could relateto really any business owner is
.
We always hear online it'smarketing, it's sales, it's your
operations, it's this.
It's always like you have tohave this.
If you don't have this, you'llnever have success, and I feel
like that's just like a nonstopconversation in the space,
because let's just say that youare a social media manager, but
(04:40):
then obviously you're going tosay that social media is the
most important thing.
You could be me.
Who's like?
Finances are your mostimportant thing.
I think for me, the biggest gapthat I wish most people looked
at was like you can holisticallylook at the whole business to
see where are the major gapsacross all functions, all
quadrants of the business, inorder to see how can it all come
(05:00):
out together to amplify.
Everything does bleed intofinances.
That's one thing that,unfortunately, every part of the
business will go back to.
But if you can understandeverything holistically, you can
really level up the business,and I wish more people really
looked at it from that lensinstead of just mainly focused
on sales and marketing.
Yeah for sure.
Speaker 1 (05:17):
And how do those strategies align, would you say,
like your marketing strategywith your finances, like how
would you say they shouldconnect?
Speaker 2 (05:24):
Yeah.
So when it comes to like themarketing, well one.
It's like if you look back atyour goal, let's just say that
you have a course creatingbusiness and your goal is to hit
six figures this year.
Well one, do you have priordata that's going to tell you
how many times do you launch andwhat are their typical results?
Like, do you always hit sixfigures?
Do you always hit like 50K, 20k, whatever that looks like?
(05:46):
Prior data will do a lot foryou.
But it's also looking at likelet's take a step back and say,
well, how can we create bettersystems that way, when we are
launching that we have betterthings automated, the tech, the
team that can support us thatway, it's not all on my plate as
a business owner, which is onegoing to cost you a little bit
more, but at the same time, ifyou're able to now show up live
(06:10):
let's just say you do a bootcampor you do a free challenge or
whatever it is that you do foryour launches you can actually
show up authentically and alsoshow up fully yourself, because
you're not trying to also thinkabout the sequences you're
trying to build.
And so if you've got these goalsand you're looking at
everything holistically.
How can we trail that back intothe marketing, whether that
means when can we launch, whencan we, you know, force, maybe
certain campaigns aroundservice-based businesses?
How can we like look at thingsas can we even handle a launch
(06:30):
right now Because we just losttwo team members?
Or, oh my gosh, now everyone'sgoing through COVID.
Now maybe we should be pushingmore boot camps because
everybody has more time, and Ithink if you could take a step
back and say what are my goals?
What do I actually want fromthe company?
Speaker 1 (06:48):
And how can I align all parts of the business with
those things.
I love that.
And then you can also see okay,what are things to your point
of that we can automate right,that when you invest a little
bit of time upfront, you don'thave to think about it again,
except going back to check yourmetrics and make sure it's
working and how can you improveit.
But it's like one thing thatyou take off your plate and you
don't need a human to do it foryou.
The humans could focus on thethings that you need their
intentional attention, Right.
Speaker 2 (07:10):
Yeah, I love that.
I just love automation Anychance that we can like you know
, and the thing is, I think alot of people get really
overwhelmed with the ideabecause I know that you work in
this space too, in theautomation side.
I think a lot of people getthis like overwhelm or they want
this like instant gratificationand, like you said, you do have
to like implement it.
There's time up front to learnthings like Zapier, learn like
(07:30):
the systems that you are using,that have like internal
automation, and I think thatthat's where the overwhelm comes
from, where people like have ahard time justifying the fee.
We'll just use Zapier as likethe example, like I don't want
to pay X dollar amounts everymonth to have Zapier.
It's like the reason probablywhy you're resisting that and
you don't see the value in it isbecause maybe you're not using
the system correctly tounderstand its value and
(07:50):
understand what it could, youknow, do for you and what
results it can give you.
Speaker 1 (07:56):
Right and to offset the fee if you're paying 20
bucks a month for Zapier oryou're paying X amount for a
staff member.
Like they're not apples toapples, it just outweighs.
Speaker 2 (08:06):
yeah, it just to me.
Like me and you, when we havethis conversation, it's like a
no brainer, but it's so crazy.
I'm sure you meet so many ofthose people who are like I
don't know, I can't justify, I'mlike you could still have a
team member.
You're not replacing humans,but the humans can now be, like
you said, interacting indifferent ways.
Where I need them to havethoughts, I need them to think
through or strategize, versus anautomation tool like is a
(08:27):
no-fail system as long assomeone's keeping up with you
know, is it working?
Is it going through?
Speaker 1 (08:31):
Yeah, yeah, exactly, instead of having them copy and
paste things back and forth,they can provide value into your
business.
So many business owners.
They're after financial freedomin their business, right, like
how, what do you see?
You know that people need toget there.
Or like how does that all tietogether?
Speaker 2 (08:50):
I think it's having the right people in place, and
so this is going to be differentfor everybody.
So, depending on where thelisteners are at, let's just say
someone is just starting theirbusiness journey and they're
just getting into the space ofbeing a business owner and
making money online orphysically, or maybe you're at
six figures or seven figures oreight figures.
It can go.
My advice would reallygenuinely change across each of
(09:11):
them, but I think the big coremessage is going to be having
the right education or people inplace.
If it's going to be youimplementing is knowing and
understanding.
Like what does it mean whensomeone says cashflow?
What does it mean to save money?
Like I know that it's likeputting money in this bank
account, but really what doesthat mean?
Like, what strategies do youhave to have in place?
And sometimes that comes in theform of maybe you taking a
(09:32):
course if you're more at thebeginning stages, versus maybe
if you're well off in yourbusiness, like you just get to a
point where you just no longerwant to learn all the things.
You'd rather just delegate itto someone who knows it, so you
might want to build yourfinancial team.
So a lot of our clients that wework with that are at the seven
figure, eight figure stage.
Typically we'll have a financialadvisor which will work on the
personal side, which is aboutyou know your investments and
(09:55):
what is it a great opportunityto have an IRA 401k maxing them
out and then they're alsoworking with like a tax
strategist, which is someone whocan also file the return but
also discussing ways to put yourkids on payroll.
Or let's look at where your homeoffice is how can we write
certain things off, how can westrategize to get you ready for
paying that big tax bill?
And then working with like,maybe, a consulting firm or even
(10:17):
like someone who's going to dothe books, which is the
categorization, the getting allthe information, the details
ready.
So I think the big core messageis, as the business progresses,
it's just knowing at what timeis the right time to start, like
maybe asking for help, versusmaybe right now you can handle
it on your own, which at theside hustle phase.
It is easy and I do recommendthat people understand their
(10:40):
books, understand what's goingon with their finances, so they
get a good grip.
But eventually you're going toneed to let that go to focus on
other parts of the business andbe consulted in that arena.
Speaker 1 (10:49):
Yeah, absolutely.
And as you're looking month tomonth, what would you say are
those key metrics that peopleneed to always have like on the
front of their mind?
Speaker 2 (10:57):
I think for me, this is going to change.
For every single business, it'sgetting clear on what they need
.
It's just like KPIs in thebusiness.
So if anybody doesn't know whata KPI is, it's a key
performance indicator.
That can be financial.
That could be how many emailsare you sending out every month
Like what's the correlation ofthe finances you're bringing in
because of it?
There's so many differentthings.
So just get really clear onwhat do you do?
What are the most importantthings for you?
(11:19):
Because we could be in the same, like we could both be owning
an accounting firm and both belooking at metrics so different.
So for anybody, justholistically, just looking at
what's your profit margin andhow much of that are you
actually keeping.
So a lot of people want to havethis vanity metric of oh my
gosh, I made 100K.
It's like great, but what areyou actually taking home?
And I know tons of people whomake a hundred K or even seven
(11:42):
figures.
But one company is making,let's just say, a multiple six
figures, but it's actuallykeeping more money than someone
who's making seven figures.
And so, looking at the profitmargin and that's just like a
quick percentage.
You can Google it online If youdon't know what's a good
percentage that you should be at, depending on your industry
you're, you're more than welcometo reach out to me.
I'm more than happy to sharethat with you.
Another recommendation is justlooking at like the operational
(12:05):
standpoint of everything.
So, like, what numbers can welook at that are going to make
sense for us to know that we'reoperationally functioning
correctly?
That could be things likeresponse time, if that's really
important for you, for likecustomer service.
For going back to the financialside, how much is it costing
you to deliver on your program?
So you might be bringing in ahundred K, but you're spending
(12:26):
50 K every year just to hirethose coaches, have the VAs
doing all the things, and thatcan be like a can get more of a
complicated calculation, but itdoes give a lot of clarity on
when people question like Alyssa, should I be, you know,
increasing my rates of myprograms?
And usually it's like well, areyou time tracking to see what
people are spending their timeon, what's their costs Like, and
(12:47):
when we look at it holistically, maybe we should be increasing
the rate of your program.
Speaker 1 (12:51):
Yeah, yeah.
And as, as people are growingand they're becoming more and
more profitable you kind ofmentioned it earlier, but what
is your advice to those people?
Like you know, you want to makesure that you are able to be
profitable, but then there's thetax end of it and, like you
know, what is your perspectiveon that?
Speaker 2 (13:07):
I always recommend, if you can, anywhere from 20 to
30% setting aside of everydollar you ever make to put into
a tax account, like don't tryto just have one bank account,
no matter what stage you're atin business.
I really highly recommend thisis at least have two accounts
one for like, where you'respending your money, and the
second one is going to be whereyou're going to store your taxes
.
Don't make it easy for you tograb any of that money and every
(13:28):
time you make, every singledollar you make would go, a
certain percent will go intothat account.
So for me, I'm at like a reallyhigh tax bracket because of the
income I bring in for bothbusinesses.
So I'm at a 30 for 35% taxbracket.
But I'm also an S-corp, whichmeans that a portion of my
because I pay myself through mycompany as an employee will go
towards that.
So, like I have to do my owncalculation and it's a lot of
(13:49):
money that gets set aside.
Like I pay like a lot in taxes,right?
So, no matter what, just use asimple calculation.
If at the end of the year, youpay your taxes and you got money
left over in your tax account,then call it a gift Like, go do
whatever you want with it, goplay with it, I don't care what
you do with it, but just getinto the habit of setting it
aside, whether you're profitableor not.
That's really going to help youultimately.
(14:10):
And the other thing I think alot of people have a mistake of
is that, like, they're justconstantly like not looking at
things from like, how do I saythis?
They're looking at the numbers.
So, like I had this launch,it's 100K.
We're using the launchingbecause it's a lot easier.
We had this really big launch,but it's like that's great.
But not only do you have yourregular expenses, you have the
(14:33):
designers, all the people thatyou have obligations to pay
because you signed them on likeright before the launch, but now
also the taxes.
And that's why, like, we'reonly so focused on that piece
and so don't scramble around andwait until the end of the year
and get this tax bill and thennow have to go on an installment
plan and then every year havingto go on an installment plan
because you're not beingproactive, where, like by year
five, you're burnt out becauseyou're constantly paying the IRS
.
Speaker 1 (14:53):
Yeah, absolutely, and then you're always behind.
Speaker 2 (14:56):
Yeah that's the worst .
Speaker 1 (14:59):
And how would you say , mindset plays into your
finances, like they sometimesseem related but sometimes seem
opposite.
So what is your perspectivethere?
Speaker 2 (15:08):
For me.
I love to think that everybodyenergetically knows and
understands when something feelsright in their company, and so
what I mean by this is like Idon't know if this is true for
you or anybody really who'slistening, but I know that the
moments in my like business thatpeople told me that I was crazy
for doing what I was going todo or this crazy marketing
strategy or something thatdidn't the industry says is not
(15:28):
the norm, why would you do itthis way?
When I said you know what I'mdoing it my way, this is what
feels good, I know deep downthat my gut is telling me this
is going to go right and I do itevery single time.
I've gone against the grain.
It has given me nothing butsuccess almost every single time
, and I think that that justgoes back to the whole mindset
and the energetic side of money.
(15:49):
And also success is, if youinnately believe something, your
gut has a very powerful way ofguiding you in the right
direction.
That sometimes, if everybody'stelling you you're wrong, yeah,
there's great advice out therethat's going to tell you like
what's the norm, but if you feelit, go for it.
The worst that can happen is itdoesn't.
It just goes south, and thenyou pick up the pieces, you
(16:12):
learn from it and you moveforward.
And so, for me, just reallytune into that gut instinct,
while also listening to thecoaches and those people out
there who are giving you greatadvice as well.
Speaker 1 (16:23):
Yeah, and one layer on top of that is, if you're
going against the grain, you nowhave a natural differentiator
right.
You're naturally going to standout because you're not saying
the same things that everybodyelse is.
You're saying what your gutsays is right, so you believe it
with your conviction and your,your energy, and you and you're
naturally going to build trustthat way, because you believe
(16:45):
what it is that you're saying.
But you're naturally gonna bedifferent, which is a good thing
.
Speaker 2 (16:49):
Yeah, I love when I see people in this space,
especially women.
We have such a resilience to uson the way that we just do
things in business and we'rejust not afraid to be
unapologetic.
But I also know what it's like.
I mean, I've been in the sidehustle phase where I really
didn't think my business waswhere it's going to be and what
it's turned into now.
And I know that for me, like itwas at first, like no, I've got
to do everything exactly howeveryone's saying because, like,
(17:11):
I just don't know what.
You know the difference.
Also, when you get into like adifferent phase in business
where maybe you have more moneyor more proof or whatever that
looks like, it's easier to takemore risks and to kind of go
against the grain because youhave more confidence and you
know that like, if it does fail,you still have something to go
back to.
Just to give like an example, wehad in the summer of last year
we did a big launch for one ofmy group coaching programs.
(17:33):
It's a five thousand dollaroffer and during that launch we
did a boot camp.
So the boot camp usually whenit's high ticket, so anything
over like I would say like 1500is usually more of the high
ticket bucket and so, becauseit's more high ticket, all of
the like gurus in the space andsome of my coaches and all the
people that, like I work closelywith, were like Alyssa, you
(17:53):
have to charge for this bootcamp, or else you're not going to
get quality leads or you're notgoing to get people who are
invested in it to move forward.
And we set it up witheverything set up to charge
people.
As soon as we launched it, I waslike you know what guys?
We're pulling it.
My team God bless their souls.
They were like God damn it,alyssa.
Like now we got to go back andlike redo this.
I was like we're doing it free,we're pulling it, we're making
(18:14):
it happen.
I want them to have resistanceby paying.
And so I did it and I felt itinside that, like it was going
to work.
We ended up having a 446Klaunch, so it definitely worked.
Obviously, yeah, it was fine.
We just got done with anotherlaunch for the same program.
(18:35):
We just got done, like a coupleof weeks ago as well, same
thing, free bootcamp.
Everybody stole great successfrom it and I think that that
just goes to show that, like youdon't always have to do what
everybody says is.
Speaker 1 (18:45):
Yeah, yeah, which you know brings up the point that
the first person that did it theright way did it differently
than everybody else, and theneverybody else just copied them.
So, yeah, no, I totally hearyou.
And how would you say?
You know, as we're growing inthe maturity of our business,
it's growing bigger and bigger.
How does strategic planning tiein with that and how can people
(19:07):
have that vision towards thefuture?
Speaker 2 (19:10):
I think it's like getting really clear on what you
want as an individual before westart to even dive into the
business.
And I think a lot of peoplekind of skip over that.
Or they might say well, I knowwhat I want.
Like I know I want to make thisdollar amount.
But like sitting downintentionally whether that's
writing like a future letter toyourself to see, like, if you
were to look at yourself inthree years from now, where
would you be?
What would your office smelllike?
Where would you be living?
(19:31):
Little things like that.
I know it sounds so like woo-woo, but for me I love to like mix
the woo-woo with, like, thesuccess of business and even
finances.
But for me it's like gettingreally, really super clear.
Maybe right now, just the ideaof a team doesn't make sense for
someone.
Maybe the idea of a team islike I can't live without my
team, Like.
But at the same time, when Ifirst started my business, there
(19:52):
was no way in hell I was evergoing to hire anybody because I
wanted to wear the badge that Icould do everything myself.
And now I'm like get it off myplate.
I don't want it on my on myplate.
So if you can get really clearon, like, as an individual, what
do you want, Whether that's Iwant to fund, you know, be a
part or contribute to thefamily's funds, or I want to buy
this car that I really want, orI want to buy this house,
(20:13):
Everything starts with themBecause once you're taken care
of now, we can start shiftingthe business into more of a
mission-driven business, whennow we're focusing on how can I
impact the world?
And now it's beyond you,because now you're taken care of
, You've bought the house thatyou want and that you need,
you've contributed to yourfamily's funds and so, if you
can get really clear on that andyou can help yourself in that
area, now you can help otherpeople because you've poured
(20:36):
into your own cup to nowoverfill into other people's.
Absolutely.
Speaker 1 (20:39):
And I know you can help people in a lot of
different ways, but can you tellfrom people that are listening
they're like okay, I need this,whatever this is.
How can you help people withthat?
Speaker 2 (20:48):
Yeah, so for one, we work with women, specifically in
the United States.
You have to be at least making250K annually and beyond.
We do that because like toreally take advantage of
consulting with us and reallyleveraging, like how to align
the marketing with the financesand understanding the data.
You kind of have to have themoney to play with in order to
like make the moves that we'regoing to ask you to make, in
(21:08):
order to like uplevel thefinances and also afford the
team, because ultimately, like Isaid, it's not just us that we
recommend working with.
It's like financial advisors,tax strategists, all the
different people which you justtell me what your problems are
and I will tell you exactly whoyou need and what you need.
I will never sell you intoanything that doesn't make any
sense is what I can tell fromthe very beginning.
But for us we offer bookkeeping, financial consulting,
(21:31):
consulting can look likewhatever it looks like for you.
So you just essentially like Icall it word vomit, word vomit
all your problems, what you havegoing on in the business, and
then we can take a step back andsay how can we build plans,
resources, things and consultyou and walking you through
whether that's hiring,re-evaluating legal docs, like
(21:54):
we'll connect you with lawyers,we'll do whatever we need to to
be that liaison.
As far as the book, some peoplejust want compliance, which
means, like you just wantsomeone to do the bookkeeping.
Just get it ready.
That way, when we tax file,like I don't have to worry, I
don't have to stress, we handlethat.
We do not do any DIY traininghere at my firm, but I can
connect you with someone.
For any of the listeners whowant to diy it, I can connect
you to someone who can help you.
Other than that, we do cashflow projections, filled payment
systems, pretty much anythingaround the finances in the
(22:17):
business.
Um, I like to think that we'renot just like just yet another
firm that's going to send youreports.
We actually sit down and listento what our clients are saying
and what's happening in thebusiness.
Whether that mean like I needto expand, I'm tired of working
all these hours.
Okay, cool, let's build thatjob description.
Let's talk through that.
How can we like get this to beefficient, whatever we can do?
So we holistically like supportin the business as well, but
(22:39):
focused within the financiallens.
Speaker 1 (22:41):
Yeah, and I love that , because so often we're so
close to it that it's hard totake that step back and to see
the bigger picture and have thatbigger vision to be able to
move forward strategically.
So I think it's super powerfulto have somebody like you in
their lives and in our lives tobe able to accomplish what we
want, right?
Yeah, definitely, and you'veaccomplished so much, both in
(23:03):
your businesses plural and youknow personally.
But how do you define success?
What does that look like to you.
Speaker 2 (23:10):
I think for me, success is like being able to
live my life in the capacitythat makes the most sense for me
.
So I lost a brother at I was 15, he was 16.
He passed from cancer and hisbig thing that he would always
say is live life to the fullest.
That was like his big thing.
And losing someone so young, Irealized that I didn't want my
life to be you big thing.
(23:35):
And losing someone so young, Irealized that I didn't want my
life to be, you know, sitting atthis cubicle like just working
away and just like eventuallyjust dying and like not really
experiencing life.
And so for me, like successlooks like can I have enough
money to be able to fly myselfto the places that I want to go,
to visit the places I want togo to be able to be a part of
people's lives in a way that Ican to support other people?
And so for me, yes, that's liketied to money, because, like I
need money to be able to dothose things, but it's the
(23:56):
ultimate, like the experiencethat I'm getting on the back end
.
So that might mean, like me,becoming a certified skydiver.
That might be like traveling toEurope randomly for 30 days, or
buying my travel trailer withmy dog for three months.
Just take off around the States.
That's what success looks like.
To me is the experience, butmoney has to be the driver to
get me those experiences.
(24:16):
I'm like unfortunately.
Speaker 1 (24:17):
I love that and it's memories Like my husband at the
end of the day, like I want thememories of the experiences that
I had the fun, we had the youknow adventure, all of it.
Yeah, I love that, and I'mcurious if you had the attention
of the whole world for fiveminutes.
Speaker 2 (24:36):
What would you tell them?
Done is better than perfect,and what I mean by that is I
think a lot of people are justlike so stressed at like I have
to have the perfect website orhave to have the perfect
branding photos, or like it'snever going to be there, it's
literally never going to be theright time and it's never going
to feel like it's going to betomorrow or the next day.
It's like me when I'm trying tolike work out, tomorrow will be
the next day, or like theMonday.
(24:56):
You know, it's always how mylife goes.
But I think that if you justtake a step back and say, let me
just get this done, even if itmight not be what the painted
picture I thought in my head Ipainted, then it's going to be
okay.
Every time that I've let go ofthat, it's allowed us to
progress forward instead oftrying to make it perfect.
So just done is better thanperfect.
Speaker 1 (25:14):
A hundred percent?
No, it's really never going tobe perfect.
Speaker 2 (25:18):
Never.
Speaker 1 (25:19):
I learned that the hard way.
Never really Exactly Exactly.
So where can people find youonline?
How can they connect with you?
Speaker 2 (25:34):
Yeah, so you can connect with me on Instagram at
magnetic bookkeeping.
You can also go to our website,magneticbookkeepingcom.
You can also email my team andmyself at support at
magneticbookkeepingcom.
What I will say to anybodywho's going to reach out?
I just want you to know that Igenuinely want to connect you
with the right people.
I've got a large network ofother accounting firms Thank God
for my other company, becauseI'm well connected in that space
.
If it's not me, I will connectyou to who you need.
You tell me what business yourun, where you're at in business
(25:55):
, what are your needs, and youjust word vomit it all on me.
Do it on a voice note.
I don't care how you do it.
If it's not us, I will get youto the right person.
I will make that connection.
If you're outside of the UnitedStates, I also have connections
all over the world, so I'm morethan happy to connect to you as
well.
So I'm an open resource and Ijust want people to know that.
Like, no matter what, you'regoing to get support, whether
that's in the form of a serviceor in form of a connection.
(26:16):
So just reach out to me.
I love that.
Speaker 1 (26:19):
Thank you so much and we'll have all the information
for everybody to come check itout.
And thank you so much forhaving me Absolutely, and if you
found value in this episode,please do share.
That's how people find us andyou can find me at
sevenfigurebuildercom and I'llsee you on the next episode.
Welcome back.
This is Julie Baranek, host ofthe 7 Figure Builder Show, and
I'm here today with my friend,alyssa Lange.
Hey, alyssa, hello, I'm soexcited to be here.
Thanks for having me.
Absolutely, and you areincredible.
You've got so much we're goingto talk about, but I know you've
got your multiple businesses.
You were a bookkeepingconsultant, public speaker,
podcast host, two-year nomineefor the Ignition's Top 50 Women
(00:24):
in Accounting, as well as thefounder of Magnetic Bookkeeping
and Counseling FinancialAdvisory Team.
You've got like so much goingon, which is just incredible.
But tell us a bit about whatyou do and what brought you to
this point in your business andyour life.
Speaker 2 (00:38):
Yeah, so I've actually been in business since
2015.
I've now owned three differentcompanies.
The first company I had wasfrom 2015 to 2021, I believe,
when another company that I'dstarted kind of like blew up and
I had to put all my focustowards it.
So I just decided to go all ininto one company and it's just
continued to progress and, asyou know, like it's addicting to
have a business and just tokeep going and I feel, like most
(01:00):
of your listeners probably hereto feel the same, where it's
like I can't ever just dosomething without thinking of
ways to monetize it.
It's like so bad.
So my first business wasactually a bookkeeping and tax
firm and we were kind of genericand I kind of fell into it
because I did personal taxes.
Then I really craved doing itmore for the businesses, because
most individuals just wantrefunds when a business owner
(01:21):
really understands why you mightwant to have tax liability,
usually meaning that you'reprofitable.
So I started my own firm andduring that process I really
found that I struggle withsystems, processes, tech,
automation, team building, andit brought me to this point
where I was so overwhelmedbecause nobody in my industry in
the accounting space wasteaching that, and so that's
kind of what sparked the secondbusiness, which is called
(01:43):
Workflow Queen.
And one day someone messaged meand they're like we heard
you're the Workflow Queen, canyou help us?
And I was like, yep, there wego, that's the name I wanted to
be Workflow Ninja, but then Iwas like it was taken.
It worked out perfectly.
It just like sung to my earsLike as soon as I heard it I was
like, oh my God, that's aperfect name.
So I started Workflow Queen,not knowing where it was going
(02:04):
to take me, and it just is socrazy to me.
At that time I already had asix-figure business from my firm
and so when I started WorkflowQueen it's really meant to help
bookkeepers and accountants fromaround the world to implement
tech systems automation and itblew up in my face in the most
positive way possible.
In like a year and a half, wehit our first seven figures.
It was just so crazy.
(02:25):
We have courses, educationalcourses, we have retreats.
We have so many differentoffers there at that company and
it's specific to the accountingspace.
Well, being someone that was soimmersed in this business, I
decided to fully dissolve myfirst firm and just to go all in
on Workflow Queen.
And as Workflow Queen grew, Ibecame a part of Mastermind's
courses groups of other womenwho are also course creators and
(02:48):
coaches and in that I foundthat a lot of women were really
struggling with like cashflowunderstanding, like their CPA
mansplained them.
They felt like they were talkeddown to.
Everybody was using big wordsand they would do these massive
launches, which is amazing, butthen they wouldn't know how to
manage the money, and that'swhat sparked the third company,
which is Magnetic BookkeepingConsulting.
(03:09):
I went back to my roots, but wedecided not to do the taxes.
I had a business partner at thetime, but I ended up finding
out that she wasn't the rightfit for me, and so I actually
bought her out about eightmonths into that business, and
so now I'm the full owner ofboth companies, and it's just
been so crazy.
We now help women from aroundthe United States who are making
anywhere from $250,000 to up toeight figures, and we're really
(03:30):
helping to change the percentof women in business that are
making over seven figures.
Right now, that percent is lessthan 2% and I believe more
women who have more money havemore power, and if we can help
them understand that and that'skind of where I got to this
journey power and if we can helpthem understand that, and
that's kind of where I got tothis journey, I don't know what,
how this all like happened tome.
I feel like it happened so fast, but yet it's like so many
years later.
It's like nine years later andI still can't believe it.
Speaker 1 (03:52):
Yeah, so you're bored is what I'm hearing, right.
Speaker 2 (03:54):
Yeah, pretty much.
Speaker 1 (03:58):
No, I love it and my passion is is tech systems
automation, so I can speak tothe fact that they're hugely
valuable business, but it's youknow, if your numbers aren't
right, at the end of the day,what are you doing right?
So, in your journey, what wouldyou say are the biggest gaps
that you've found that peopleare having in their business or
just don't even think about?
Speaker 2 (04:18):
I think it's just they're not looking at
everything holistically and thatcan be from all types of
businesses and this could relateto really any business owner is
.
We always hear online it'smarketing, it's sales, it's your
operations, it's this.
It's always like you have tohave this.
If you don't have this, you'llnever have success, and I feel
like that's just like a nonstopconversation in the space,
because let's just say that youare a social media manager, but
(04:40):
then obviously you're going tosay that social media is the
most important thing.
You could be me.
Who's like?
Finances are your mostimportant thing.
I think for me, the biggest gapthat I wish most people looked
at was like you can holisticallylook at the whole business to
see where are the major gapsacross all functions, all
quadrants of the business, inorder to see how can it all come
(05:00):
out together to amplify.
Everything does bleed intofinances.
That's one thing that,unfortunately, every part of the
business will go back to.
But if you can understandeverything holistically, you can
really level up the business,and I wish more people really
looked at it from that lensinstead of just mainly focused
on sales and marketing.
Yeah for sure.
Speaker 1 (05:17):
And how do those strategies align, would you say,
like your marketing strategywith your finances, like how
would you say they shouldconnect?
Speaker 2 (05:24):
Yeah.
So when it comes to like themarketing, well one.
It's like if you look back atyour goal, let's just say that
you have a course creatingbusiness and your goal is to hit
six figures this year.
Well one, do you have priordata that's going to tell you
how many times do you launch andwhat are their typical results?
Like, do you always hit sixfigures?
Do you always hit like 50K, 20k, whatever that looks like?
(05:46):
Prior data will do a lot foryou.
But it's also looking at likelet's take a step back and say,
well, how can we create bettersystems that way, when we are
launching that we have betterthings automated, the tech, the
team that can support us thatway, it's not all on my plate as
a business owner, which is onegoing to cost you a little bit
more, but at the same time, ifyou're able to now show up live
(06:10):
let's just say you do a bootcampor you do a free challenge or
whatever it is that you do foryour launches you can actually
show up authentically and alsoshow up fully yourself, because
you're not trying to also thinkabout the sequences you're
trying to build.
And so if you've got these goalsand you're looking at
everything holistically.
How can we trail that back intothe marketing, whether that
means when can we launch, whencan we, you know, force, maybe
certain campaigns aroundservice-based businesses?
How can we like look at thingsas can we even handle a launch
(06:30):
right now Because we just losttwo team members?
Or, oh my gosh, now everyone'sgoing through COVID.
Now maybe we should be pushingmore boot camps because
everybody has more time, and Ithink if you could take a step
back and say what are my goals?
What do I actually want fromthe company?
Speaker 1 (06:48):
And how can I align all parts of the business with
those things.
I love that.
And then you can also see okay,what are things to your point
of that we can automate right,that when you invest a little
bit of time upfront, you don'thave to think about it again,
except going back to check yourmetrics and make sure it's
working and how can you improveit.
But it's like one thing thatyou take off your plate and you
don't need a human to do it foryou.
The humans could focus on thethings that you need their
intentional attention, Right.
Speaker 2 (07:10):
Yeah, I love that.
I just love automation Anychance that we can like you know
, and the thing is, I think alot of people get really
overwhelmed with the ideabecause I know that you work in
this space too, in theautomation side.
I think a lot of people getthis like overwhelm or they want
this like instant gratificationand, like you said, you do have
to like implement it.
There's time up front to learnthings like Zapier, learn like
(07:30):
the systems that you are using,that have like internal
automation, and I think thatthat's where the overwhelm comes
from, where people like have ahard time justifying the fee.
We'll just use Zapier as likethe example, like I don't want
to pay X dollar amounts everymonth to have Zapier.
It's like the reason probablywhy you're resisting that and
you don't see the value in it isbecause maybe you're not using
the system correctly tounderstand its value and
(07:50):
understand what it could, youknow, do for you and what
results it can give you.
Speaker 1 (07:56):
Right and to offset the fee if you're paying 20
bucks a month for Zapier oryou're paying X amount for a
staff member.
Like they're not apples toapples, it just outweighs.
Speaker 2 (08:06):
yeah, it just to me.
Like me and you, when we havethis conversation, it's like a
no brainer, but it's so crazy.
I'm sure you meet so many ofthose people who are like I
don't know, I can't justify, I'mlike you could still have a
team member.
You're not replacing humans,but the humans can now be, like
you said, interacting indifferent ways.
Where I need them to havethoughts, I need them to think
through or strategize, versus anautomation tool like is a
(08:27):
no-fail system as long assomeone's keeping up with you
know, is it working?
Is it going through?
Speaker 1 (08:31):
Yeah, yeah, exactly, instead of having them copy and
paste things back and forth,they can provide value into your
business.
So many business owners.
They're after financial freedomin their business, right, like
how, what do you see?
You know that people need toget there.
Or like how does that all tietogether?
Speaker 2 (08:50):
I think it's having the right people in place, and
so this is going to be differentfor everybody.
So, depending on where thelisteners are at, let's just say
someone is just starting theirbusiness journey and they're
just getting into the space ofbeing a business owner and
making money online orphysically, or maybe you're at
six figures or seven figures oreight figures.
It can go.
My advice would reallygenuinely change across each of
(09:11):
them, but I think the big coremessage is going to be having
the right education or people inplace.
If it's going to be youimplementing is knowing and
understanding.
Like what does it mean whensomeone says cashflow?
What does it mean to save money?
Like I know that it's likeputting money in this bank
account, but really what doesthat mean?
Like, what strategies do youhave to have in place?
And sometimes that comes in theform of maybe you taking a
(09:32):
course if you're more at thebeginning stages, versus maybe
if you're well off in yourbusiness, like you just get to a
point where you just no longerwant to learn all the things.
You'd rather just delegate itto someone who knows it, so you
might want to build yourfinancial team.
So a lot of our clients that wework with that are at the seven
figure, eight figure stage.
Typically we'll have a financialadvisor which will work on the
personal side, which is aboutyou know your investments and
(09:55):
what is it a great opportunityto have an IRA 401k maxing them
out and then they're alsoworking with like a tax
strategist, which is someone whocan also file the return but
also discussing ways to put yourkids on payroll.
Or let's look at where your homeoffice is how can we write
certain things off, how can westrategize to get you ready for
paying that big tax bill?
And then working with like,maybe, a consulting firm or even
(10:17):
like someone who's going to dothe books, which is the
categorization, the getting allthe information, the details
ready.
So I think the big core messageis, as the business progresses,
it's just knowing at what timeis the right time to start, like
maybe asking for help, versusmaybe right now you can handle
it on your own, which at theside hustle phase.
It is easy and I do recommendthat people understand their
(10:40):
books, understand what's goingon with their finances, so they
get a good grip.
But eventually you're going toneed to let that go to focus on
other parts of the business andbe consulted in that arena.
Speaker 1 (10:49):
Yeah, absolutely.
And as you're looking month tomonth, what would you say are
those key metrics that peopleneed to always have like on the
front of their mind?
Speaker 2 (10:57):
I think for me, this is going to change.
For every single business, it'sgetting clear on what they need
.
It's just like KPIs in thebusiness.
So if anybody doesn't know whata KPI is, it's a key
performance indicator.
That can be financial.
That could be how many emailsare you sending out every month
Like what's the correlation ofthe finances you're bringing in
because of it?
There's so many differentthings.
So just get really clear onwhat do you do?
What are the most importantthings for you?
(11:19):
Because we could be in the same, like we could both be owning
an accounting firm and both belooking at metrics so different.
So for anybody, justholistically, just looking at
what's your profit margin andhow much of that are you
actually keeping.
So a lot of people want to havethis vanity metric of oh my
gosh, I made 100K.
It's like great, but what areyou actually taking home?
And I know tons of people whomake a hundred K or even seven
(11:42):
figures.
But one company is making,let's just say, a multiple six
figures, but it's actuallykeeping more money than someone
who's making seven figures.
And so, looking at the profitmargin and that's just like a
quick percentage.
You can Google it online If youdon't know what's a good
percentage that you should be at, depending on your industry
you're, you're more than welcometo reach out to me.
I'm more than happy to sharethat with you.
Another recommendation is justlooking at like the operational
(12:05):
standpoint of everything.
So, like, what numbers can welook at that are going to make
sense for us to know that we'reoperationally functioning
correctly?
That could be things likeresponse time, if that's really
important for you, for likecustomer service.
For going back to the financialside, how much is it costing
you to deliver on your program?
So you might be bringing in ahundred K, but you're spending
(12:26):
50 K every year just to hirethose coaches, have the VAs
doing all the things, and thatcan be like a can get more of a
complicated calculation, but itdoes give a lot of clarity on
when people question like Alyssa, should I be, you know,
increasing my rates of myprograms?
And usually it's like well, areyou time tracking to see what
people are spending their timeon, what's their costs Like, and
(12:47):
when we look at it holistically, maybe we should be increasing
the rate of your program.
Speaker 1 (12:51):
Yeah, yeah.
And as, as people are growingand they're becoming more and
more profitable you kind ofmentioned it earlier, but what
is your advice to those people?
Like you know, you want to makesure that you are able to be
profitable, but then there's thetax end of it and, like you
know, what is your perspectiveon that?
Speaker 2 (13:07):
I always recommend, if you can, anywhere from 20 to
30% setting aside of everydollar you ever make to put into
a tax account, like don't tryto just have one bank account,
no matter what stage you're atin business.
I really highly recommend thisis at least have two accounts
one for like, where you'respending your money, and the
second one is going to be whereyou're going to store your taxes
.
Don't make it easy for you tograb any of that money and every
(13:28):
time you make, every singledollar you make would go, a
certain percent will go intothat account.
So for me, I'm at like a reallyhigh tax bracket because of the
income I bring in for bothbusinesses.
So I'm at a 30 for 35% taxbracket.
But I'm also an S-corp, whichmeans that a portion of my
because I pay myself through mycompany as an employee will go
towards that.
So, like I have to do my owncalculation and it's a lot of
(13:49):
money that gets set aside.
Like I pay like a lot in taxes,right?
So, no matter what, just use asimple calculation.
If at the end of the year, youpay your taxes and you got money
left over in your tax account,then call it a gift Like, go do
whatever you want with it, goplay with it, I don't care what
you do with it, but just getinto the habit of setting it
aside, whether you're profitableor not.
That's really going to help youultimately.
(14:10):
And the other thing I think alot of people have a mistake of
is that, like, they're justconstantly like not looking at
things from like, how do I saythis?
They're looking at the numbers.
So, like I had this launch,it's 100K.
We're using the launchingbecause it's a lot easier.
We had this really big launch,but it's like that's great.
But not only do you have yourregular expenses, you have the
(14:33):
designers, all the people thatyou have obligations to pay
because you signed them on likeright before the launch, but now
also the taxes.
And that's why, like, we'reonly so focused on that piece
and so don't scramble around andwait until the end of the year
and get this tax bill and thennow have to go on an installment
plan and then every year havingto go on an installment plan
because you're not beingproactive, where, like by year
five, you're burnt out becauseyou're constantly paying the IRS
.
Speaker 1 (14:53):
Yeah, absolutely, and then you're always behind.
Speaker 2 (14:56):
Yeah that's the worst .
Speaker 1 (14:59):
And how would you say , mindset plays into your
finances, like they sometimesseem related but sometimes seem
opposite.
So what is your perspectivethere?
Speaker 2 (15:08):
For me.
I love to think that everybodyenergetically knows and
understands when something feelsright in their company, and so
what I mean by this is like Idon't know if this is true for
you or anybody really who'slistening, but I know that the
moments in my like business thatpeople told me that I was crazy
for doing what I was going todo or this crazy marketing
strategy or something thatdidn't the industry says is not
(15:28):
the norm, why would you do itthis way?
When I said you know what I'mdoing it my way, this is what
feels good, I know deep downthat my gut is telling me this
is going to go right and I do itevery single time.
I've gone against the grain.
It has given me nothing butsuccess almost every single time
, and I think that that justgoes back to the whole mindset
and the energetic side of money.
(15:49):
And also success is, if youinnately believe something, your
gut has a very powerful way ofguiding you in the right
direction.
That sometimes, if everybody'stelling you you're wrong, yeah,
there's great advice out therethat's going to tell you like
what's the norm, but if you feelit, go for it.
The worst that can happen is itdoesn't.
It just goes south, and thenyou pick up the pieces, you
(16:12):
learn from it and you moveforward.
And so, for me, just reallytune into that gut instinct,
while also listening to thecoaches and those people out
there who are giving you greatadvice as well.
Speaker 1 (16:23):
Yeah, and one layer on top of that is, if you're
going against the grain, you nowhave a natural differentiator
right.
You're naturally going to standout because you're not saying
the same things that everybodyelse is.
You're saying what your gutsays is right, so you believe it
with your conviction and your,your energy, and you and you're
naturally going to build trustthat way, because you believe
(16:45):
what it is that you're saying.
But you're naturally gonna bedifferent, which is a good thing
.
Speaker 2 (16:49):
Yeah, I love when I see people in this space,
especially women.
We have such a resilience to uson the way that we just do
things in business and we'rejust not afraid to be
unapologetic.
But I also know what it's like.
I mean, I've been in the sidehustle phase where I really
didn't think my business waswhere it's going to be and what
it's turned into now.
And I know that for me, like itwas at first, like no, I've got
to do everything exactly howeveryone's saying because, like,
(17:11):
I just don't know what.
You know the difference.
Also, when you get into like adifferent phase in business
where maybe you have more moneyor more proof or whatever that
looks like, it's easier to takemore risks and to kind of go
against the grain because youhave more confidence and you
know that like, if it does fail,you still have something to go
back to.
Just to give like an example, wehad in the summer of last year
we did a big launch for one ofmy group coaching programs.
(17:33):
It's a five thousand dollaroffer and during that launch we
did a boot camp.
So the boot camp usually whenit's high ticket, so anything
over like I would say like 1500is usually more of the high
ticket bucket and so, becauseit's more high ticket, all of
the like gurus in the space andsome of my coaches and all the
people that, like I work closelywith, were like Alyssa, you
(17:53):
have to charge for this bootcamp, or else you're not going to
get quality leads or you're notgoing to get people who are
invested in it to move forward.
And we set it up witheverything set up to charge
people.
As soon as we launched it, I waslike you know what guys?
We're pulling it.
My team God bless their souls.
They were like God damn it,alyssa.
Like now we got to go back andlike redo this.
I was like we're doing it free,we're pulling it, we're making
(18:14):
it happen.
I want them to have resistanceby paying.
And so I did it and I felt itinside that, like it was going
to work.
We ended up having a 446Klaunch, so it definitely worked.
Obviously, yeah, it was fine.
We just got done with anotherlaunch for the same program.
(18:35):
We just got done, like a coupleof weeks ago as well, same
thing, free bootcamp.
Everybody stole great successfrom it and I think that that
just goes to show that, like youdon't always have to do what
everybody says is.
Speaker 1 (18:45):
Yeah, yeah, which you know brings up the point that
the first person that did it theright way did it differently
than everybody else, and theneverybody else just copied them.
So, yeah, no, I totally hearyou.
And how would you say?
You know, as we're growing inthe maturity of our business,
it's growing bigger and bigger.
How does strategic planning tiein with that and how can people
(19:07):
have that vision towards thefuture?
Speaker 2 (19:10):
I think it's like getting really clear on what you
want as an individual before westart to even dive into the
business.
And I think a lot of peoplekind of skip over that.
Or they might say well, I knowwhat I want.
Like I know I want to make thisdollar amount.
But like sitting downintentionally whether that's
writing like a future letter toyourself to see, like, if you
were to look at yourself inthree years from now, where
would you be?
What would your office smelllike?
Where would you be living?
(19:31):
Little things like that.
I know it sounds so like woo-woo, but for me I love to like mix
the woo-woo with, like, thesuccess of business and even
finances.
But for me it's like gettingreally, really super clear.
Maybe right now, just the ideaof a team doesn't make sense for
someone.
Maybe the idea of a team islike I can't live without my
team, Like.
But at the same time, when Ifirst started my business, there
(19:52):
was no way in hell I was evergoing to hire anybody because I
wanted to wear the badge that Icould do everything myself.
And now I'm like get it off myplate.
I don't want it on my on myplate.
So if you can get really clearon, like, as an individual, what
do you want, Whether that's Iwant to fund, you know, be a
part or contribute to thefamily's funds, or I want to buy
this car that I really want, orI want to buy this house,
(20:13):
Everything starts with themBecause once you're taken care
of now, we can start shiftingthe business into more of a
mission-driven business, whennow we're focusing on how can I
impact the world?
And now it's beyond you,because now you're taken care of
, You've bought the house thatyou want and that you need,
you've contributed to yourfamily's funds and so, if you
can get really clear on that andyou can help yourself in that
area, now you can help otherpeople because you've poured
(20:36):
into your own cup to nowoverfill into other people's.
Absolutely.
Speaker 1 (20:39):
And I know you can help people in a lot of
different ways, but can you tellfrom people that are listening
they're like okay, I need this,whatever this is.
How can you help people withthat?
Speaker 2 (20:48):
Yeah, so for one, we work with women, specifically in
the United States.
You have to be at least making250K annually and beyond.
We do that because like toreally take advantage of
consulting with us and reallyleveraging, like how to align
the marketing with the financesand understanding the data.
You kind of have to have themoney to play with in order to
like make the moves that we'regoing to ask you to make, in
(21:08):
order to like uplevel thefinances and also afford the
team, because ultimately, like Isaid, it's not just us that we
recommend working with.
It's like financial advisors,tax strategists, all the
different people which you justtell me what your problems are
and I will tell you exactly whoyou need and what you need.
I will never sell you intoanything that doesn't make any
sense is what I can tell fromthe very beginning.
But for us we offer bookkeeping, financial consulting,
(21:31):
consulting can look likewhatever it looks like for you.
So you just essentially like Icall it word vomit, word vomit
all your problems, what you havegoing on in the business, and
then we can take a step back andsay how can we build plans,
resources, things and consultyou and walking you through
whether that's hiring,re-evaluating legal docs, like
(21:54):
we'll connect you with lawyers,we'll do whatever we need to to
be that liaison.
As far as the book, some peoplejust want compliance, which
means, like you just wantsomeone to do the bookkeeping.
Just get it ready.
That way, when we tax file,like I don't have to worry, I
don't have to stress, we handlethat.
We do not do any DIY traininghere at my firm, but I can
connect you with someone.
For any of the listeners whowant to diy it, I can connect
you to someone who can help you.
Other than that, we do cashflow projections, filled payment
systems, pretty much anythingaround the finances in the
(22:17):
business.
Um, I like to think that we'renot just like just yet another
firm that's going to send youreports.
We actually sit down and listento what our clients are saying
and what's happening in thebusiness.
Whether that mean like I needto expand, I'm tired of working
all these hours.
Okay, cool, let's build thatjob description.
Let's talk through that.
How can we like get this to beefficient, whatever we can do?
So we holistically like supportin the business as well, but
(22:39):
focused within the financiallens.
Speaker 1 (22:41):
Yeah, and I love that , because so often we're so
close to it that it's hard totake that step back and to see
the bigger picture and have thatbigger vision to be able to
move forward strategically.
So I think it's super powerfulto have somebody like you in
their lives and in our lives tobe able to accomplish what we
want, right?
Yeah, definitely, and you'veaccomplished so much, both in
(23:03):
your businesses plural and youknow personally.
But how do you define success?
What does that look like to you.
Speaker 2 (23:10):
I think for me, success is like being able to
live my life in the capacitythat makes the most sense for me
.
So I lost a brother at I was 15, he was 16.
He passed from cancer and hisbig thing that he would always
say is live life to the fullest.
That was like his big thing.
And losing someone so young, Irealized that I didn't want my
life to be you big thing.
(23:35):
And losing someone so young, Irealized that I didn't want my
life to be, you know, sitting atthis cubicle like just working
away and just like eventuallyjust dying and like not really
experiencing life.
And so for me, like successlooks like can I have enough
money to be able to fly myselfto the places that I want to go,
to visit the places I want togo to be able to be a part of
people's lives in a way that Ican to support other people?
And so for me, yes, that's liketied to money, because, like I
need money to be able to dothose things, but it's the
(23:56):
ultimate, like the experiencethat I'm getting on the back end
.
So that might mean, like me,becoming a certified skydiver.
That might be like traveling toEurope randomly for 30 days, or
buying my travel trailer withmy dog for three months.
Just take off around the States.
That's what success looks like.
To me is the experience, butmoney has to be the driver to
get me those experiences.
(24:16):
I'm like unfortunately.
Speaker 1 (24:17):
I love that and it's memories Like my husband at the
end of the day, like I want thememories of the experiences that
I had the fun, we had the youknow adventure, all of it.
Yeah, I love that, and I'mcurious if you had the attention
of the whole world for fiveminutes.
Speaker 2 (24:36):
What would you tell them?
Done is better than perfect,and what I mean by that is I
think a lot of people are justlike so stressed at like I have
to have the perfect website orhave to have the perfect
branding photos, or like it'snever going to be there, it's
literally never going to be theright time and it's never going
to feel like it's going to betomorrow or the next day.
It's like me when I'm trying tolike work out, tomorrow will be
the next day, or like theMonday.
(24:56):
You know, it's always how mylife goes.
But I think that if you justtake a step back and say, let me
just get this done, even if itmight not be what the painted
picture I thought in my head Ipainted, then it's going to be
okay.
Every time that I've let go ofthat, it's allowed us to
progress forward instead oftrying to make it perfect.
So just done is better thanperfect.
Speaker 1 (25:14):
A hundred percent?
No, it's really never going tobe perfect.
Speaker 2 (25:18):
Never.
Speaker 1 (25:19):
I learned that the hard way.
Never really Exactly Exactly.
So where can people find youonline?
How can they connect with you?
Speaker 2 (25:34):
Yeah, so you can connect with me on Instagram at
magnetic bookkeeping.
You can also go to our website,magneticbookkeepingcom.
You can also email my team andmyself at support at
magneticbookkeepingcom.
What I will say to anybodywho's going to reach out?
I just want you to know that Igenuinely want to connect you
with the right people.
I've got a large network ofother accounting firms Thank God
for my other company, becauseI'm well connected in that space
.
If it's not me, I will connectyou to who you need.
You tell me what business yourun, where you're at in business
(25:55):
, what are your needs, and youjust word vomit it all on me.
Do it on a voice note.
I don't care how you do it.
If it's not us, I will get youto the right person.
I will make that connection.
If you're outside of the UnitedStates, I also have connections
all over the world, so I'm morethan happy to connect to you as
well.
So I'm an open resource and Ijust want people to know that.
Like, no matter what, you'regoing to get support, whether
that's in the form of a serviceor in form of a connection.
(26:16):
So just reach out to me.
I love that.
Speaker 1 (26:19):
Thank you so much and we'll have all the information
for everybody to come check itout.
And thank you so much forhaving me Absolutely, and if you
found value in this episode,please do share.
That's how people find us andyou can find me at
sevenfigurebuildercom and I'llsee you on the next episode.
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