Discover the transformative power of goal setting and strategic action as Julie DeLuca Collins, a wizard of business strategy and coaching, joins me on an empowering journey through the challenges and triumphs of scaling the corporate ladder and expanding business ventures. In our rich conversation, we dissect the importance of tiny, consistent habits that lead to enduring success and the often-underrated role podcasting plays in amplifying your brand's voice. Together, we tackle the brass tacks of strategic planning and how it's more than just a lofty ideal – it's a meticulous process of aligning your pricing with revenue aspirations, debunking myths, and setting milestones for a path that's uniquely yours.
Strap in for an insightful exploration of what it truly takes to grow your business, with practical advice straight from the trenches. Julie and I get real about the necessity of setting aside CEO dates for self-reflection and strategic reassessment, ensuring your business engine runs like a well-oiled machine. We delve into the fascinating interplay between lagging and leading indicators and share a personal account of how an unexpected podcasting venture evolved into a pillar of support, driving home the concept that business success is not just about numbers, but about the strategies and stories behind them.
Wrapping up, we reflect on the essence of success, finding resonance in values like service, growth, learning, and connection. It's not merely the financial milestones that define our achievements, but also the positive impact we create and our fidelity to personal convictions. Embrace this episode as a stepping stone to stepping out of fear, gaining confidence through action, and welcoming mistakes as an indispensable part of the journey. I encourage you to share your thoughts and continue the conversation on social media, where connections are forged, and growth happens collectively. Join us for a powerful dialogue that's sure to enrich your perspective, and if it strikes a chord, pass on the wisdom to others in your circle.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome back.
This is Julie Baranek with the7 Figure Builder Show, and I'm
here today with my friend, julieDeLuca Collins.
Hey, julie, hi Julie, thank youfor having me.
Of course, today's the Julieshow.
Yes, it is Julie Square.
I love it.
I think that'll be the title.
I kind of take that.
So you're a business strategymastermind.
(00:22):
You help people with podcastproduction.
There's so much we're going todig into today, but can you tell
us a bit about what you do withyour business?
Speaker 2 (00:29):
Sure you know, my initial intention when I left
corporate was to help womenbuild leadership skills and
continue to grow confidently asindividuals in the corporate
arena, as individuals in thecorporate arena.
When I was growing throughcorporate, in the corporate
world, I found that the higherup I got through the ranks,
(00:51):
there weren't a lot of women,and I thought what is going on?
We need more women in highplaces and I still do some
executive coaching now, butreally the predominant thing
that I do as individuals when Istarted to, when I launched my
business and I was able to notonly reach a level in which I
replaced my corporate salary,individuals started to come to
(01:12):
me.
It's like what did you do?
How did you do this?
And this is strategy comes veryeasily to me, unlike a lot of
people.
One of the things that I wastrained while I was working in
corporate America is I can dobusiness development and I can
(01:33):
also do operations very easilyand they come.
You know it comes together forme.
I teach women how to be able tohave the right strategy but
also create the right actiondaily to implement, so that they
can create the consistentaction, the consistent income
and really be able to not do itin a way in which they're
burning the candle, because mostentrepreneurs leave their
whatever first chapter is to goin and create more freedom, more
(01:57):
flexibility, but end up working24 seven and I don't want
entrepreneurs to do that.
I want them to have thatfreedom and flexibility through
having a really good action planthat they can implement.
I also have a podcast and Ihave grown tremendously just
from the power of podcasting andI would have not been able to
do that had it not been for myhusband and he is the tech
(02:20):
production person, producer ofthe show, production person,
producer of the show and by justorganic growth.
As I was coaching individuals,we started to help them create a
podcast, grow their podcast andhow to utilize that in order to
support their business and growtheir brand.
Speaker 1 (02:36):
I love that and there's so many things to dig in
there.
Of course, I'm a big fan ofpodcasting because we're here.
Yes, I love it, but we'll startwith the business strategy, and
you know so often, I think wehave this lofty goal in mind and
what we're trying to accomplish, but we have a hard time
connecting the dots.
So what is it that you see asthe gap there?
Like that, people are missing.
Speaker 2 (02:57):
You know.
Number one, and this is verysimple.
I think that we create thesegoals in our brain, but until
you actually put it down onpaper and start to identify,
okay, what are the actionablethings that get me there, you're
not going to be able toimplement.
And what ends up happening isthat you start your week You're
(03:18):
like, oh yeah, I got to do this,but then you end up getting
sidetracked.
There's so many differentthings vying for our attention
online that you may have a goalof maybe bringing in five
clients during the next threemonths, and yet you started to
build out a course, you startedto go down a rabbit hole because
you forgot you needed fiveclients and what is it going to
(03:40):
take you to get those fiveclients?
So that's the number one thing Isee with a lot of entrepreneurs
.
Number two is that maybe you dowrite it down, maybe you know
what you're supposed to be doing, but they don't set up a
consistent day to one revisitwhat their goals are.
(04:00):
And number two evaluate whereyou are.
Having a number to track isimportant, but really going back
and seeing how close you are itreally is data that is going to
drive your actions.
It's not data to punish you formaybe not hitting a goal or not
doing the things that you setout to do.
It's really recalibration ofyour actions.
(04:22):
So those are the two otherthings that I see.
People don't continue toreconnect with what they want to
do, and then they don't measurehow far along they are along
the way.
Speaker 1 (04:31):
Absolutely, and you know, so often when we go down
that rabbit hole, it's becausewe're going to what's
comfortable or what's easy, andnot outside of our comfort zone.
So what do you see with that?
And you know how much themindset plays in with it.
Speaker 2 (04:46):
So one of the things I didn't say at the beginning,
but I am a tiny habits coach,I'm certified in tiny habits,
behavior design, and one of thethings that I see is that a lot
of people are relying onmotivation and we are not always
going to feel like doing thething, we're not always going to
be in the right mindset, butreally being able to create some
(05:07):
tiny goals and then someconsistent goals and habits
together can move you forward.
And on the days that you don'tfeel motivation, you're going to
rely on the automation right,and that automation then gives
you the evidence like, oh, I didit.
And then you feel good, becausewe change when we feel good.
(05:30):
And then once you start to say,oh, I did it, then you can kind
of build a momentum.
I'll give an example.
I have a client who has had aheck of a year and more.
Only in March A lot of thingshave happened for this person
and she came to me, I guess, atthe end of December, but she
(05:51):
didn't really have a lot ofautomations and habits and as
life has started to happen, itis very easy to wake up in the
morning and say, oh, that familymember is ill or this happened
not, you're not going to feellike working in your business.
And then, when you don't work onyour business, the next day
you're like, oh, I didn't workon it.
(06:11):
Then you make yourself feel bad, right.
And then the next day comes andyou're like, oh, now I'm really
far behind.
And then you go down the spiral.
So that's why it's veryimportant to create those
automations.
One of the things that wereally talk about is what does
your calendar look like?
Where can you create thatconsistent action Like, for
(06:32):
instance, in the morning?
What are the things that you do?
When you first come to yourdesk calendar and follow a plan
that you're very rigid but inthe opposite effect is you end
up getting a lot of freedombecause you know what you're
(06:52):
doing.
You know what you're supposedto be working on, you know
you're not going to bedistracted and if you are, it's
easy to come back to know whatyou're supposed to be doing.
So that's a lot of the thingsthat I see as well.
Speaker 1 (07:03):
Yeah, and then you're not procrastinating and then
beating yourself up all day longbecause I haven't done that
thing that I don't feel likedoing.
Yeah, and procrastinationhappens.
Speaker 2 (07:12):
It's going to be something that we all do, but as
we either have the choice ofsaying, oh, let me course
correct, or continuing toprocrastinate and beat ourselves
up for that, yeah, and youmentioned having strategic
measurements in place, like whatare the some easy ones that
people can work with, or youknow that you would recommend.
(07:34):
So here is the thing You'regoing to have two types of
numbers and two types of metricsin your business.
Number one you're going to havekey performance indicator that
are lagging numbers, like yourrevenue goal.
That's a lagging number andit's great to have a revenue
goal, but that's not somethingyou necessarily can impact.
(07:54):
You can say you can go out andmeet with X amount of people,
jump into a sales call with Xamount of people.
Those are leading numbers.
Those are the things that youcan track.
So be really aware, if you havea goal for X amount of income,
then what does it take to getthere?
How many people do you need tospeak to?
Typically, the rate is a one tofour close rate in most people.
(08:19):
So if you're looking for threenew clients, then you need to
speak to, or at least jump intoa sales call with 12 people.
If you or at least jump into asales call with 12 people.
If you're going to jump into asales call with 12 people, what
are your lead generations?
Where are you finding people?
How are you connecting with thepeople that are coming down
your funnel?
That's the one thing people arenot doing as well, and the
(08:40):
reality is that we make thesenumbers.
Like, I want to make X amountof money, I want to have X
amount of clients, but did youreally back that number up?
To how much do you charge foryour offers, right?
Or what is your freedom number?
A lot of people don't even knowwhat a freedom number is and
for people who are listening andthey're not sure, the freedom
(09:02):
number is the number that allowsyou to live the life that you
want paying your bills and alsoputting money aside and having
the flexibility and freedom thatyou want.
So be clear on what yourfreedom number is, be clear on
what you're charging and is thatfeasible enough to get you to
what you want?
I've had people say well, Iwanna make $20,000 a month and
(09:25):
their offers are a $27 product.
Yes, that's painful and it'spainful.
So there's not a lot ofthinking and strategizing and
this is really a little bit ofwhat I really love to do with
clients really trying to figureout your freedom number, trying
to figure out what are youroffers, how do you price that
(09:45):
and how do you do it in a waythat is valuable to you but also
brings value to the people thatyou're serving, and then those
lagging and leading value to thepeople that you're serving, and
then those lagging and leadingnumbers are the ones that you're
going to measure.
I have a CEO date on Mondays andFridays, non-negotiable.
I sit down and I plan out myweek and typically I don't even
do it Monday morning anymore.
I do it on Sunday night.
I'd like to just come to mydesk and be ready to go, but I'd
(10:08):
like to really be able to seewhat is coming up.
What am I going to need to workon?
What are things that I shouldbe aware of?
And then, at the end of theweek, you just go in and you say
, okay, where was I?
Did I do it?
Did I not?
Where do I need to improve?
How do I need to recalibratefor next week?
Do I need to move appointments?
Do I need to get moreappointments?
A lot of people end up lookingat their business and the end of
(10:32):
the month comes and they'relike, oh, I didn't bring all
this income.
But that's when they'remeasuring, not on an ongoing
basis, and that definitely is totheir detriment.
So those are the key thingsthat I would definitely
encourage individuals to do.
Speaker 1 (10:48):
Yeah, no, I agree 100% and, as you mentioned, it's
all math.
I mean, a lot of us hate math,right, like I'm a numbers geek
and so I don't mind it.
But I love to reverse engineer,like you know, begin with the
end in mind and then workbackwards of what do I need to
get to that ultimate goal?
Cause that, like you said, isthe lagging goal.
The leading goals areeverything heading towards that
number which you finally want toachieve.
Speaker 2 (11:20):
Yeah, and Julie, you know, I heard one of my friends
her name is Tara Garrity and shewas the founder of the hey Girl
you Can Club and Clubhouse inthose days and she talks about
how business is mathematical,not magical.
And when it comes to math, it'snot complicated math.
And for as long as we tellourselves a story that we're not
good at math, that I don't likemath, I don't know how to do it
, we're going to continue to notuse math and sit here thinking
(11:43):
that by magic our business goalsare going to come to fruition,
which they won't be.
Speaker 1 (11:48):
You need to be able to just create that simple math,
yeah, or that we're failing andwe don't know why.
Yeah, absolutely.
So we're talking strategy and,of course, you do podcasting,
which I'm very passionate about,but talk to us about how those
things connect and why that, whyyou are where you are with that
.
Speaker 2 (12:06):
Yeah, you know, when I started my business and it's
going to be Ooh, next week isgoing to be four years I I
started the business because Iwas laid off at the beginning of
the pandemic.
I had been certified as a coachin 2017 and had worked with one
person here and there and Iknew that somewhere in the long
(12:27):
future, I was going to go intocoaching full-time.
When I was laid off, thatfuture happened right away and I
knew that this is exactly whatI wanted to do.
I started to build my businessand never did I intend to start
a podcast to support my business.
That was not the intention.
What ended up happening is myhusband.
(12:50):
He knew that his wife was notonly going to be starting a
business and had just been laidoff, and that, although she had
been planning this big milestonebirthday in April, she was not
going to have that big birthdayparty she was planning.
So he said I better dosomething to distract her.
(13:11):
And he ordered the podcastingequipment.
And he said I better dosomething to distract her.
And he ordered the podcastingequipment and he said you're
starting a podcast.
You've talked about thisforever.
Why not now?
And I thought, oh, I don't knowif I could do that.
He's like don't worry about thetech, you do the talking, I'll
do the tech.
He did sound engineering incollege, so it comes very
naturally to him and he figuredthat was something that he can
support me in the business.
(13:32):
So we started podcasting and Iloved it.
It was definitely somethingthat we love doing, and rapidly,
because I had already a goodsupport and a good amount of
audience members in some of thedifferent groups in which I was
participating in.
The podcast started to grow,and immediately we made it into
the top 2%, which I didn't knowlike oh okay, but never thought
(13:58):
the podcasting could be thatlead generation or that way in
which I would grow my business.
What I started to do right away,though, to continue to keep the
podcast growing, is I startedto do podcast guesting, and that
started to really put mymessage out there, get new
people to find me, get newpeople to get to know me.
(14:20):
Right and that's what we'relooking for as business owners
is attract people, make themaware of ourselves, engage them,
create that continuedcommunication, engagement,
getting to nurture theirrelationships, kind of like
planting seeds and then wateringthem, and then it's so easy
when you have a relationshipwith someone and that person has
(14:42):
a need, and then you say, hey,by the way, that's what I do,
what you need, I can help youwith that right.
So the podcast started tocreate not only a platform for
me to bring individuals with andcollaborate and network with
that right.
So the podcast started tocreate not only a platform for
me to bring individuals with andcollaborate and network with
others, but it also allowed meto put my message out there, to
be able to kind of stake myclaim this is what I am, this is
(15:03):
what I do, this is how I helppeople.
And eventually, the podcast hascontinued to be a way in which
I build my audience, in which Iconnect and network with others,
collaborate with otherindividuals and again grow my
brand and authenticity andauthority.
I think all of us have amessage.
I have a book, I do speakingengagements, I just did a TED
(15:26):
Talk, but ultimately, thepodcast is a great way for
people to get to know you andalso for individuals who maybe
have a message to come and teachyour audience as well, because
we don't always have the answers.
We're always learning.
So that's a little bit of whatthe podcast is, and I love it.
My husband, as I started to workwith clients, people would say,
(15:48):
hey, my husband is not tech,can I borrow yours?
And I said, sure, why not?
And then the next thing, youknow, when we had like the third
or fourth client that he washelping with productions, I
thought, wait a minute, I wouldnot be a good business person if
I didn't think there'ssomething here.
And, of course, we started tostructure it and now we have
(16:08):
over 16 different clients thatwe edit and do the production
for, and it's not just for audio, but it's also for video.
And we continue to grow as anagency in helping individuals
launch their brand.
Some individuals just want us tohelp them launch, which we are
happy to do and get you started,because that was very scary and
(16:28):
I wish I would have had someonelike me helping me Like, how do
I do this?
What should I get?
We've been through so manyiterations of our tech just
because we didn't have the rightresources in the very beginning
.
So that's a little bit of whatwe're trying to alleviate.
For others is you know, what doyou need and how can you do
this in a way that issustainable, because that's the
(16:51):
other piece of podcasting.
Many podcasters have a greatmessage.
Many podcasters startgangbusters, but it is something
that they end up pot fading formany different reasons.
So, for those people thatreally have an important message
, we want to allow them tocontinue to bring their message
out without having theexhaustion of having to do the
(17:13):
editing or having to do all ofthe different things that you
have to do behind the scenes.
So we allow them to, in mymotto, do what you do best and
delegate the rest.
Speaker 1 (17:22):
I love it and, as you mentioned, I mean podcasting is
so powerful and building thatrelationship and really probably
one of the most intimate waysthat people get to know each
other in the business world veryquickly, and building genuine,
authentic relationships, whichis passionate, you know, for me.
But yeah, no, I echo everythingthat you said.
It's so incredibly powerful andit's awesome.
(17:43):
You know so many people get inthe weeds of it.
They're like oh crap, I didn'trealize I had to do all this
right, and you don't have to doit alone and you don't have to
spend a fortune doing it whenyou have the right strategic
people in place to help you out100%.
Speaker 2 (17:58):
And that's the key, right?
I think that as entrepreneurs,it's easy to get caught up I
need this, I need that, and thenwe end up spending.
And, by the way, that's theother piece, that when you have
the tech taken care of by us,you're also getting the strategy
.
And I will say to you hey, whatare you supposed to be spending
?
What is your operational budget?
(18:20):
Because, by the way, that's theother place where people get in
trouble.
They might be bringing inrevenue and it's a great net,
but their gross is so smallbecause their expenses are
through the roof.
So we help individuals be ableto know, like, sustainably, what
should they be spending, whatshould they be investing in that
is going to give them a goodbang for their buck, but also
help them grow without drainingtheir bank account.
Speaker 1 (18:43):
A hundred percent.
And for people that arethinking of starting a podcast,
what would you tell them, orwhat are the first steps for
them?
Speaker 2 (18:49):
Yeah, you know, the first step is define who your
ideal listener is going to be.
I think that a lot of peoplethink I'm going to do a podcast
and I'm going to do a podcast onbread, but nobody really wants
to talk about the kind of breadthat you want to bake, right?
So you have to make sure thatyou really ask the individuals
(19:09):
that you want to listen to yourshow hey, would you like to
listen to a show about this?
Would you like to and find ifthere is an audience for your
message?
Really refine what your messageis going to be and then start
to map that out.
That's really the first step.
It's not, you know, starting isnot making your cover art, it's
not trying to find your introsong.
(19:30):
It really is.
And that's the same thing withbusiness Proof your concept
first.
That is the first and foremost.
It's not your logo, it's notyour website.
Your website is a marketingtool.
The graphics, the differentthings are marketing tools.
It is more about putting youroffers in what you do and asking
(19:55):
people do you need what I haveto offer?
And that's where people need toreally start.
Speaker 1 (20:01):
Absolutely.
I love that, and you'veaccomplished so much in your
business, personal life,professionally, corporate, all
of that.
But how do you define success?
What does that look like foryou?
Speaker 2 (20:12):
You know, success is when I can go to bed at night,
and I know that the things thatI have done and I know that the
things that I have done arecohesive with my values.
For me, service has always beenone of the top values that it
was instilled in me.
My other values are growth,learning, connection, and if I
(20:40):
am not really consistent withconnecting with others, getting
to know people, if I'm notconsistent with learning,
getting better, if I'm notconsistent with also serving
others, yes, we need to make aliving, we need to pay our bills
, but ultimately, for me,success is knowing that, at the
end of the day, I served someone, I showed up in a way that put
something positive out into theworld, because we can have all
(21:00):
the money in the bank account.
But if you're lonely, if you'realone, if you feel that you are
not cohesive and consistentwith what you want, then you're
not going to have that success,and that's how I define success.
Speaker 1 (21:13):
I love that and it's so true.
I mean, we're constantly in aevolution of improvement and
helping others and it's aconstant growth pattern.
So, yeah, no, I agree a hundredpercent.
And I'm curious if you had theattention of the whole world for
five minutes, what would youtell them?
Speaker 2 (21:31):
Hmm, I think that you know this question for me is
something that, as I podcastright, it always comes up as I'm
planning my content, as I'mtrying to decide how I'm going
to use this interview maybe thatI shared to really put out
there into the world.
Number one is we are going tobe scared.
(21:54):
Being scared is part of thehuman experience.
Number two take the step Inorder to be confident in your
life.
It's not about the feeling thatyou have.
It's about having the courageto take the step even though
you're scared.
And when you start to take thenext step, you're going to see
(22:15):
like, okay, I think I did it.
Or you're going to fall, andyou're going to say, okay, let
me figure out how to not to fallthe next time and keep going.
That's really what I want peopleto know and, by the way, that's
the message that I wish I wouldhave known so much earlier in
life.
I was so intent on beingperfect, on not showing people
that I made mistakes, trying tobalance all the things in the
(22:38):
world, but making mistakes doesnot make you a failure.
It actually makes you someonethat is learning.
It makes you the person that isworking at figuring out how to
do it, and the more that youcontinue to practice, the better
that you get.
So, yes, if you're listening,competency comes from
(22:58):
consistency.
Consistency is about taking thestep when you don't feel like
it and creating that evidencethat will help you build your
confidence.
Speaker 1 (23:08):
I love that.
I love that Absolutely.
For people that are listeningand thinking, I've got to reach
out to Julie.
How can they find you and where?
How can they work with?
Speaker 2 (23:18):
you.
Yeah Well, the easiest way tofind me is you can either go to
my website, which is goconfidently, coachingcom.
I'm also Julie DeLuca Collinson all of the platforms and I
love to get D DMS telling me hey, I heard you on such and such
and that was great.
I'd love to hear people'stakeaway from interviews so you
(23:38):
can connect with me on all ofthe social media platforms
except X.
Speaker 1 (23:43):
It's a dumpster fire, I'm not in there.
Speaker 2 (23:45):
But everywhere else you can reach out, and I'd love
to connect with the audience aswell.
Speaker 1 (23:49):
Awesome.
Well, thank you, julie, Iappreciate you being on today.
Speaker 2 (23:53):
Julie, thank you so much for doing what you do.
I think that having thisplatform is always incredible
for individuals to again shareknowledge and create
relationships and continue togrow together.
Speaker 1 (24:06):
Absolutely, yes, absolutely, and if you found
value in this episode, please doshare it.
That's how people find us, andyou can find me at
7figurebuildercom and I will seeyou on the next episode.
Welcome back.
This is Julie Baranek with the7 Figure Builder Show, and I'm
here today with my friend, julieDeLuca Collins.
Hey, julie, hi Julie, thank youfor having me.
Of course, today's the Julieshow.
Yes, it is Julie Square.
I love it.
I think that'll be the title.
I kind of take that.
So you're a business strategymastermind.
(00:22):
You help people with podcastproduction.
There's so much we're going todig into today, but can you tell
us a bit about what you do withyour business?
Speaker 2 (00:29):
Sure you know, my initial intention when I left
corporate was to help womenbuild leadership skills and
continue to grow confidently asindividuals in the corporate
arena, as individuals in thecorporate arena.
When I was growing throughcorporate, in the corporate
world, I found that the higherup I got through the ranks,
(00:51):
there weren't a lot of women,and I thought what is going on?
We need more women in highplaces and I still do some
executive coaching now, butreally the predominant thing
that I do as individuals when Istarted to, when I launched my
business and I was able to notonly reach a level in which I
replaced my corporate salary,individuals started to come to
(01:12):
me.
It's like what did you do?
How did you do this?
And this is strategy comes veryeasily to me, unlike a lot of
people.
One of the things that I wastrained while I was working in
corporate America is I can dobusiness development and I can
(01:33):
also do operations very easilyand they come.
You know it comes together forme.
I teach women how to be able tohave the right strategy but
also create the right actiondaily to implement, so that they
can create the consistentaction, the consistent income
and really be able to not do itin a way in which they're
burning the candle, because mostentrepreneurs leave their
whatever first chapter is to goin and create more freedom, more
(01:57):
flexibility, but end up working24 seven and I don't want
entrepreneurs to do that.
I want them to have thatfreedom and flexibility through
having a really good action planthat they can implement.
I also have a podcast and Ihave grown tremendously just
from the power of podcasting andI would have not been able to
do that had it not been for myhusband and he is the tech
(02:20):
production person, producer ofthe show, production person,
producer of the show and by justorganic growth.
As I was coaching individuals,we started to help them create a
podcast, grow their podcast andhow to utilize that in order to
support their business and growtheir brand.
Speaker 1 (02:36):
I love that and there's so many things to dig in
there.
Of course, I'm a big fan ofpodcasting because we're here.
Yes, I love it, but we'll startwith the business strategy, and
you know so often, I think wehave this lofty goal in mind and
what we're trying to accomplish, but we have a hard time
connecting the dots.
So what is it that you see asthe gap there?
Like that, people are missing.
Speaker 2 (02:57):
You know.
Number one, and this is verysimple.
I think that we create thesegoals in our brain, but until
you actually put it down onpaper and start to identify,
okay, what are the actionablethings that get me there, you're
not going to be able toimplement.
And what ends up happening isthat you start your week You're
(03:18):
like, oh yeah, I got to do this,but then you end up getting
sidetracked.
There's so many differentthings vying for our attention
online that you may have a goalof maybe bringing in five
clients during the next threemonths, and yet you started to
build out a course, you startedto go down a rabbit hole because
you forgot you needed fiveclients and what is it going to
(03:40):
take you to get those fiveclients?
So that's the number one thing Isee with a lot of entrepreneurs
.
Number two is that maybe you dowrite it down, maybe you know
what you're supposed to be doing, but they don't set up a
consistent day to one revisitwhat their goals are.
(04:00):
And number two evaluate whereyou are.
Having a number to track isimportant, but really going back
and seeing how close you are itreally is data that is going to
drive your actions.
It's not data to punish you formaybe not hitting a goal or not
doing the things that you setout to do.
It's really recalibration ofyour actions.
(04:22):
So those are the two otherthings that I see.
People don't continue toreconnect with what they want to
do, and then they don't measurehow far along they are along
the way.
Speaker 1 (04:31):
Absolutely, and you know, so often when we go down
that rabbit hole, it's becausewe're going to what's
comfortable or what's easy, andnot outside of our comfort zone.
So what do you see with that?
And you know how much themindset plays in with it.
Speaker 2 (04:46):
So one of the things I didn't say at the beginning,
but I am a tiny habits coach,I'm certified in tiny habits,
behavior design, and one of thethings that I see is that a lot
of people are relying onmotivation and we are not always
going to feel like doing thething, we're not always going to
be in the right mindset, butreally being able to create some
(05:07):
tiny goals and then someconsistent goals and habits
together can move you forward.
And on the days that you don'tfeel motivation, you're going to
rely on the automation right,and that automation then gives
you the evidence like, oh, I didit.
And then you feel good, becausewe change when we feel good.
(05:30):
And then once you start to say,oh, I did it, then you can kind
of build a momentum.
I'll give an example.
I have a client who has had aheck of a year and more.
Only in March A lot of thingshave happened for this person
and she came to me, I guess, atthe end of December, but she
(05:51):
didn't really have a lot ofautomations and habits and as
life has started to happen, itis very easy to wake up in the
morning and say, oh, that familymember is ill or this happened
not, you're not going to feellike working in your business.
And then, when you don't work onyour business, the next day
you're like, oh, I didn't workon it.
(06:11):
Then you make yourself feel bad, right.
And then the next day comes andyou're like, oh, now I'm really
far behind.
And then you go down the spiral.
So that's why it's veryimportant to create those
automations.
One of the things that wereally talk about is what does
your calendar look like?
Where can you create thatconsistent action Like, for
(06:32):
instance, in the morning?
What are the things that you do?
When you first come to yourdesk calendar and follow a plan
that you're very rigid but inthe opposite effect is you end
up getting a lot of freedombecause you know what you're
(06:52):
doing.
You know what you're supposedto be working on, you know
you're not going to bedistracted and if you are, it's
easy to come back to know whatyou're supposed to be doing.
So that's a lot of the thingsthat I see as well.
Speaker 1 (07:03):
Yeah, and then you're not procrastinating and then
beating yourself up all day longbecause I haven't done that
thing that I don't feel likedoing.
Yeah, and procrastinationhappens.
Speaker 2 (07:12):
It's going to be something that we all do, but as
we either have the choice ofsaying, oh, let me course
correct, or continuing toprocrastinate and beat ourselves
up for that, yeah, and youmentioned having strategic
measurements in place, like whatare the some easy ones that
people can work with, or youknow that you would recommend.
(07:34):
So here is the thing You'regoing to have two types of
numbers and two types of metricsin your business.
Number one you're going to havekey performance indicator that
are lagging numbers, like yourrevenue goal.
That's a lagging number andit's great to have a revenue
goal, but that's not somethingyou necessarily can impact.
(07:54):
You can say you can go out andmeet with X amount of people,
jump into a sales call with Xamount of people.
Those are leading numbers.
Those are the things that youcan track.
So be really aware, if you havea goal for X amount of income,
then what does it take to getthere?
How many people do you need tospeak to?
Typically, the rate is a one tofour close rate in most people.
(08:19):
So if you're looking for threenew clients, then you need to
speak to, or at least jump intoa sales call with 12 people.
If you or at least jump into asales call with 12 people.
If you're going to jump into asales call with 12 people, what
are your lead generations?
Where are you finding people?
How are you connecting with thepeople that are coming down
your funnel?
That's the one thing people arenot doing as well, and the
(08:40):
reality is that we make thesenumbers.
Like, I want to make X amountof money, I want to have X
amount of clients, but did youreally back that number up?
To how much do you charge foryour offers, right?
Or what is your freedom number?
A lot of people don't even knowwhat a freedom number is and
for people who are listening andthey're not sure, the freedom
(09:02):
number is the number that allowsyou to live the life that you
want paying your bills and alsoputting money aside and having
the flexibility and freedom thatyou want.
So be clear on what yourfreedom number is, be clear on
what you're charging and is thatfeasible enough to get you to
what you want?
I've had people say well, Iwanna make $20,000 a month and
(09:25):
their offers are a $27 product.
Yes, that's painful and it'spainful.
So there's not a lot ofthinking and strategizing and
this is really a little bit ofwhat I really love to do with
clients really trying to figureout your freedom number, trying
to figure out what are youroffers, how do you price that
(09:45):
and how do you do it in a waythat is valuable to you but also
brings value to the people thatyou're serving, and then those
lagging and leading value to thepeople that you're serving, and
then those lagging and leadingnumbers are the ones that you're
going to measure.
I have a CEO date on Mondays andFridays, non-negotiable.
I sit down and I plan out myweek and typically I don't even
do it Monday morning anymore.
I do it on Sunday night.
I'd like to just come to mydesk and be ready to go, but I'd
(10:08):
like to really be able to seewhat is coming up.
What am I going to need to workon?
What are things that I shouldbe aware of?
And then, at the end of theweek, you just go in and you say
, okay, where was I?
Did I do it?
Did I not?
Where do I need to improve?
How do I need to recalibratefor next week?
Do I need to move appointments?
Do I need to get moreappointments?
A lot of people end up lookingat their business and the end of
(10:32):
the month comes and they'relike, oh, I didn't bring all
this income.
But that's when they'remeasuring, not on an ongoing
basis, and that definitely is totheir detriment.
So those are the key thingsthat I would definitely
encourage individuals to do.
Speaker 1 (10:48):
Yeah, no, I agree 100% and, as you mentioned, it's
all math.
I mean, a lot of us hate math,right, like I'm a numbers geek
and so I don't mind it.
But I love to reverse engineer,like you know, begin with the
end in mind and then workbackwards of what do I need to
get to that ultimate goal?
Cause that, like you said, isthe lagging goal.
The leading goals areeverything heading towards that
number which you finally want toachieve.
Speaker 2 (11:20):
Yeah, and Julie, you know, I heard one of my friends
her name is Tara Garrity and shewas the founder of the hey Girl
you Can Club and Clubhouse inthose days and she talks about
how business is mathematical,not magical.
And when it comes to math, it'snot complicated math.
And for as long as we tellourselves a story that we're not
good at math, that I don't likemath, I don't know how to do it
, we're going to continue to notuse math and sit here thinking
(11:43):
that by magic our business goalsare going to come to fruition,
which they won't be.
Speaker 1 (11:48):
You need to be able to just create that simple math,
yeah, or that we're failing andwe don't know why.
Yeah, absolutely.
So we're talking strategy and,of course, you do podcasting,
which I'm very passionate about,but talk to us about how those
things connect and why that, whyyou are where you are with that
.
Speaker 2 (12:06):
Yeah, you know, when I started my business and it's
going to be Ooh, next week isgoing to be four years I I
started the business because Iwas laid off at the beginning of
the pandemic.
I had been certified as a coachin 2017 and had worked with one
person here and there and Iknew that somewhere in the long
(12:27):
future, I was going to go intocoaching full-time.
When I was laid off, thatfuture happened right away and I
knew that this is exactly whatI wanted to do.
I started to build my businessand never did I intend to start
a podcast to support my business.
That was not the intention.
What ended up happening is myhusband.
(12:50):
He knew that his wife was notonly going to be starting a
business and had just been laidoff, and that, although she had
been planning this big milestonebirthday in April, she was not
going to have that big birthdayparty she was planning.
So he said I better dosomething to distract her.
(13:11):
And he ordered the podcastingequipment.
And he said I better dosomething to distract her.
And he ordered the podcastingequipment and he said you're
starting a podcast.
You've talked about thisforever.
Why not now?
And I thought, oh, I don't knowif I could do that.
He's like don't worry about thetech, you do the talking, I'll
do the tech.
He did sound engineering incollege, so it comes very
naturally to him and he figuredthat was something that he can
support me in the business.
(13:32):
So we started podcasting and Iloved it.
It was definitely somethingthat we love doing, and rapidly,
because I had already a goodsupport and a good amount of
audience members in some of thedifferent groups in which I was
participating in.
The podcast started to grow,and immediately we made it into
the top 2%, which I didn't knowlike oh okay, but never thought
(13:58):
the podcasting could be thatlead generation or that way in
which I would grow my business.
What I started to do right away,though, to continue to keep the
podcast growing, is I startedto do podcast guesting, and that
started to really put mymessage out there, get new
people to find me, get newpeople to get to know me.
(14:20):
Right and that's what we'relooking for as business owners
is attract people, make themaware of ourselves, engage them,
create that continuedcommunication, engagement,
getting to nurture theirrelationships, kind of like
planting seeds and then wateringthem, and then it's so easy
when you have a relationshipwith someone and that person has
(14:42):
a need, and then you say, hey,by the way, that's what I do,
what you need, I can help youwith that right.
So the podcast started tocreate not only a platform for
me to bring individuals with andcollaborate and network with
that right.
So the podcast started tocreate not only a platform for
me to bring individuals with andcollaborate and network with
others, but it also allowed meto put my message out there, to
be able to kind of stake myclaim this is what I am, this is
(15:03):
what I do, this is how I helppeople.
And eventually, the podcast hascontinued to be a way in which
I build my audience, in which Iconnect and network with others,
collaborate with otherindividuals and again grow my
brand and authenticity andauthority.
I think all of us have amessage.
I have a book, I do speakingengagements, I just did a TED
(15:26):
Talk, but ultimately, thepodcast is a great way for
people to get to know you andalso for individuals who maybe
have a message to come and teachyour audience as well, because
we don't always have the answers.
We're always learning.
So that's a little bit of whatthe podcast is, and I love it.
My husband, as I started to workwith clients, people would say,
(15:48):
hey, my husband is not tech,can I borrow yours?
And I said, sure, why not?
And then the next thing, youknow, when we had like the third
or fourth client that he washelping with productions, I
thought, wait a minute, I wouldnot be a good business person if
I didn't think there'ssomething here.
And, of course, we started tostructure it and now we have
(16:08):
over 16 different clients thatwe edit and do the production
for, and it's not just for audio, but it's also for video.
And we continue to grow as anagency in helping individuals
launch their brand.
Some individuals just want us tohelp them launch, which we are
happy to do and get you started,because that was very scary and
(16:28):
I wish I would have had someonelike me helping me Like, how do
I do this?
What should I get?
We've been through so manyiterations of our tech just
because we didn't have the rightresources in the very beginning
.
So that's a little bit of whatwe're trying to alleviate.
For others is you know, what doyou need and how can you do
this in a way that issustainable, because that's the
(16:51):
other piece of podcasting.
Many podcasters have a greatmessage.
Many podcasters startgangbusters, but it is something
that they end up pot fading formany different reasons.
So, for those people thatreally have an important message
, we want to allow them tocontinue to bring their message
out without having theexhaustion of having to do the
(17:13):
editing or having to do all ofthe different things that you
have to do behind the scenes.
So we allow them to, in mymotto, do what you do best and
delegate the rest.
Speaker 1 (17:22):
I love it and, as you mentioned, I mean podcasting is
so powerful and building thatrelationship and really probably
one of the most intimate waysthat people get to know each
other in the business world veryquickly, and building genuine,
authentic relationships, whichis passionate, you know, for me.
But yeah, no, I echo everythingthat you said.
It's so incredibly powerful andit's awesome.
(17:43):
You know so many people get inthe weeds of it.
They're like oh crap, I didn'trealize I had to do all this
right, and you don't have to doit alone and you don't have to
spend a fortune doing it whenyou have the right strategic
people in place to help you out100%.
Speaker 2 (17:58):
And that's the key, right?
I think that as entrepreneurs,it's easy to get caught up I
need this, I need that, and thenwe end up spending.
And, by the way, that's theother piece, that when you have
the tech taken care of by us,you're also getting the strategy
.
And I will say to you hey, whatare you supposed to be spending
?
What is your operational budget?
(18:20):
Because, by the way, that's theother place where people get in
trouble.
They might be bringing inrevenue and it's a great net,
but their gross is so smallbecause their expenses are
through the roof.
So we help individuals be ableto know, like, sustainably, what
should they be spending, whatshould they be investing in that
is going to give them a goodbang for their buck, but also
help them grow without drainingtheir bank account.
Speaker 1 (18:43):
A hundred percent.
And for people that arethinking of starting a podcast,
what would you tell them, orwhat are the first steps for
them?
Speaker 2 (18:49):
Yeah, you know, the first step is define who your
ideal listener is going to be.
I think that a lot of peoplethink I'm going to do a podcast
and I'm going to do a podcast onbread, but nobody really wants
to talk about the kind of breadthat you want to bake, right?
So you have to make sure thatyou really ask the individuals
(19:09):
that you want to listen to yourshow hey, would you like to
listen to a show about this?
Would you like to and find ifthere is an audience for your
message?
Really refine what your messageis going to be and then start
to map that out.
That's really the first step.
It's not, you know, starting isnot making your cover art, it's
not trying to find your introsong.
(19:30):
It really is.
And that's the same thing withbusiness Proof your concept
first.
That is the first and foremost.
It's not your logo, it's notyour website.
Your website is a marketingtool.
The graphics, the differentthings are marketing tools.
It is more about putting youroffers in what you do and asking
(19:55):
people do you need what I haveto offer?
And that's where people need toreally start.
Speaker 1 (20:01):
Absolutely.
I love that, and you'veaccomplished so much in your
business, personal life,professionally, corporate, all
of that.
But how do you define success?
What does that look like foryou?
Speaker 2 (20:12):
You know, success is when I can go to bed at night,
and I know that the things thatI have done and I know that the
things that I have done arecohesive with my values.
For me, service has always beenone of the top values that it
was instilled in me.
My other values are growth,learning, connection, and if I
(20:40):
am not really consistent withconnecting with others, getting
to know people, if I'm notconsistent with learning,
getting better, if I'm notconsistent with also serving
others, yes, we need to make aliving, we need to pay our bills
, but ultimately, for me,success is knowing that, at the
end of the day, I served someone, I showed up in a way that put
something positive out into theworld, because we can have all
(21:00):
the money in the bank account.
But if you're lonely, if you'realone, if you feel that you are
not cohesive and consistentwith what you want, then you're
not going to have that success,and that's how I define success.
Speaker 1 (21:13):
I love that and it's so true.
I mean, we're constantly in aevolution of improvement and
helping others and it's aconstant growth pattern.
So, yeah, no, I agree a hundredpercent.
And I'm curious if you had theattention of the whole world for
five minutes, what would youtell them?
Speaker 2 (21:31):
Hmm, I think that you know this question for me is
something that, as I podcastright, it always comes up as I'm
planning my content, as I'mtrying to decide how I'm going
to use this interview maybe thatI shared to really put out
there into the world.
Number one is we are going tobe scared.
(21:54):
Being scared is part of thehuman experience.
Number two take the step Inorder to be confident in your
life.
It's not about the feeling thatyou have.
It's about having the courageto take the step even though
you're scared.
And when you start to take thenext step, you're going to see
(22:15):
like, okay, I think I did it.
Or you're going to fall, andyou're going to say, okay, let
me figure out how to not to fallthe next time and keep going.
That's really what I want peopleto know and, by the way, that's
the message that I wish I wouldhave known so much earlier in
life.
I was so intent on beingperfect, on not showing people
that I made mistakes, trying tobalance all the things in the
(22:38):
world, but making mistakes doesnot make you a failure.
It actually makes you someonethat is learning.
It makes you the person that isworking at figuring out how to
do it, and the more that youcontinue to practice, the better
that you get.
So, yes, if you're listening,competency comes from
(22:58):
consistency.
Consistency is about taking thestep when you don't feel like
it and creating that evidencethat will help you build your
confidence.
Speaker 1 (23:08):
I love that.
I love that Absolutely.
For people that are listeningand thinking, I've got to reach
out to Julie.
How can they find you and where?
How can they work with?
Speaker 2 (23:18):
you.
Yeah Well, the easiest way tofind me is you can either go to
my website, which is goconfidently, coachingcom.
I'm also Julie DeLuca Collinson all of the platforms and I
love to get D DMS telling me hey, I heard you on such and such
and that was great.
I'd love to hear people'stakeaway from interviews so you
(23:38):
can connect with me on all ofthe social media platforms
except X.
Speaker 1 (23:43):
It's a dumpster fire, I'm not in there.
Speaker 2 (23:45):
But everywhere else you can reach out, and I'd love
to connect with the audience aswell.
Speaker 1 (23:49):
Awesome.
Well, thank you, julie, Iappreciate you being on today.
Speaker 2 (23:53):
Julie, thank you so much for doing what you do.
I think that having thisplatform is always incredible
for individuals to again shareknowledge and create
relationships and continue togrow together.
Speaker 1 (24:06):
Absolutely, yes, absolutely, and if you found
value in this episode, please doshare it.
That's how people find us, andyou can find me at
7figurebuildercom and I will seeyou on the next episode.
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