J.R. McCabe, Sinclair Broadcast Group - SeventySix Capital Sports Leadership Show

On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel interviewed the Chief Business Officer of Sinclair Broadcast Group, J.R. McCabe.

McCabe joined Sinclair, Inc. in the fall of 2020 and currently serves as Chief Business Officer, Consumer Products. In this role, McCabe is proving the tremendous growth potential of the convergence of media, sports, and entertainment. He is responsible for overseeing the development and implementation of consumer products strategies, driving enterprise-wide revenue growth, and enhancing the company's market position. McCabe also co-leads Sinclair’s Media for Equity business.

McCabe’s strategic vision and dealmaking skills have driven Sinclair's expanding footprint in the sports arena, most recently in tennis which, through the company’s Tennis Enterprises initiative, partnered with the ATP, WTA and top US tournaments to deliver a landmark multi-year partnership deal for the sport with Verizon. His work continues to further the company’s evolution as a leader in the industry.

McCabe currently serves on the Microsoft Industry Customer Advisory Board for Media and Entertainment.

Prior to joining Sinclair, McCabe and his partners built a competitive gameplay and esports portfolio that included Poker Central and Estars Studios. Using data to drive strategic decisions, McCabe has monetized and accelerated new business models by combining assets, forging partnerships, and making acquisitions. When he assumed his role at Poker Central, he quickly realized its potential to be the brand umbrella for experiential events, a TV and video studio, asset holdings, and the first-of-its-kind subscription VOD channel, PokerGO.

Previously, McCabe served as SVP/Head of Video at Time Inc. and Chief Video Officer at Meredith Corporation, where as an intrapreneur, he created new businesses that pioneered how to leverage digital video to capitalize on the IP of a diverse portfolio of legacy brands. McCabe also launched Parents TV, the first national video network aimed at parents. While in his role, the first-ever of its kind at a major corporation, McCabe and his team outperformed revenue targets, hitting more than a billion streams, and tripling reach through deals with Amazon, Microsoft, Hulu, Yahoo, and more.

McCabe has also held several sales executive positions, including VP, Eastern Sales Manager for CBS Paramount Television and SVP, Program Partnerships and Sales for Universal Studios.

He holds a Bachelor of Business Administration, Marketing from James Madison University.

J.R. McCabe:

LinkedIn: https://www.linkedin.com/in/j-r-mccabe-0040995/