Anna Walker — The Psychology of Money, Self-Worth, Money Blocks, Finances in Relationships, Archetypes and More - #32

Did your parents ever argue about money while growing up? 

Think back on the money lessons you gleaned from your upbringing (good or bad). 

How did they shape your financial behaviour and your relationship with money now? 

If you're grappling with these questions, this episode is a must-listen. 

We are joined by Anna Walker, a certified money coach, holistic wealth alchemist, and founder of Bilancia Wealth, whose own journey through the world of finance has led her to explore the psychology of money.

We get to the heart of money archetypes and behaviours, and how these can either be barriers or gateways to financial success.

Anna guides us through the key roles of the Warrior, Creator, and Money Magician archetypes and their potential impact on our wealth. We also unpack common money blocks, and how negative beliefs, fears, and inaction can hinder our financial growth.

But it's not all about problems - we also explore solutions and how to reframe these blocks to unleash our wealth potential.

We also navigate the choppy waters of money and power dynamics in relationships. Traditional gender roles, societal norms, and the intertwining of our self-worth and net worth can lead to financial imbalances in interpersonal relationships.

Anna shares practical wisdom on how to lay the groundwork for healthy and balanced money dynamics. Lastly, we shed light on the importance of financial education for young individuals and the role of safety and self-worth in our financial situations.

Connect with Anna: https://bilanciawealth.com/

Past episodes and show notes are located here: https://www.sexmoneyrage.com/podcast

"Genuinely thank you for creating this space for people like-minded to talk openly and feel OK to talk about these things." Beau, Australia

Disclaimer:
I do not promote trying plant medicine or psychedelics (they are a whole other beast). All information provided is for general information and educational purposes only. Please consult with your doctor and do your own research before diving in. There are risks involved, it can interact with certain medications, and it's illegal in most Western countries.

I'm not a doctor, therapist, or counsellor, and nothing said on the podcast is a substitute for professional medical advice, diagnosis, treatment, or a professional therapeutic relationship. All content is intended to provide general health information for educational purposes only.

Episode Transcript

Ellie Goode (00:04):
Welcome to the sex, money and rage podcast.

Anna Walker (00:07):
You're actually having to stand up for yourself
worth and you know, knowing I amworth this.
And I think again, as women,we've lived in this society for
so long where we've been toldwhat we're worth, right, we've
been told you're at this level.
You're at this level and youknow what I've learned, or what
I'm learning.
And look, the personal growth Iknow is tied up in my own
self-worth around what I do andwhat I earn, and you know what I
have and things like that, andyou know that's a reflection of

(00:30):
kind of my own upbringing.
But I learned that you know wewe project on to what we think
other.
You know we are we'reprojecting on to others what we
think they're thinking.
So if you're saying I don't,you know I'm not gonna ask for a
raise because I don't thinkthey're gonna give it to me,
well, you're projecting thatonto them and of course, they're
gonna mirror that back.

Ellie Goode (00:53):
Welcome back to sex , money and rage.
I'm your host, ellie.
Thank you for listening toanother episode.
Today is all about money, whichI'm excited for.
I interviewed Anna Walker, whois a certified money coach, a
holistic wealth alchemist andfounder of Bilance your wealth.
So in 2020, anna took asabbatical from her longtime
career in financial services.

(01:15):
She wanted to take some timeoff after working in a really
demanding career and had beenreally going back and forth on
what direction to go whether tocontinue climbing the corporate
ladder or buy the bullet andstep out to do her own thing and
, honestly, she said, bothterrified her.
So she chose to bow out of thecorporate realm and focused on

(01:36):
restricting her health, herwealth and her family dynamics
and connect with her in acalling which led her to start
Bilance your wealth, her owncompany.
She's super, super cool.
We had a super interesting chatabout money and all different
money blocks people have, how,how much trauma can play a role
in people's self-worth aroundmoney.
We talked about some of thearchetypes around money and the

(01:57):
behaviors that people can bringon that can really get in their
way.
We're making more money and,yeah, I really enjoy this
episode, so I think you guyswill too.
Before we jump in, please hitthe subscribe or follow button
and make sure notifications areticked if you haven't already.
If you have done it.
Thank you so so much, reallyappreciate it.
It's really cool to see thepodcast growing, so the

(02:18):
listenership is going up eachmonth, which is really fun.
So thank you to everyone who'slistening.
If you have any recommendations, requests, questions that you
want answered, you can email melellie at sexmoneyragecom and
tell me a story.
I'd love to hear more.
All right, let's jump in andhear what Anna has to say.
All about money, but what Iguess inspired you to get into,

(02:43):
say, money coaching?
You mentioned you're in thefinancial, corporate sort of
world.
What sort of inspired you to toget more into the emotional
side of money?

Anna Walker (02:50):
yeah, I think for a number of years I've been one
of those you know not not somuch searching, but the sense of
longing within to connect withyou know something more.
And and look, I'm veryinterested in human behavior and
what drives us and makes ustick and, you know, always
exploring ways to kind of bringmore awareness to the, you know,

(03:11):
to the parts of ourselves thatneed a little bit more, call it
healing or shaping.
And and I suppose, becausemoney was my, so going back to,
I guess, my original kind of theway I landed up in money the
first place was, you know, myhome upbringing was a lot of
wonderful memories but it wasthe best way to describe was
cycles of feast, of famine, andthat was in love and money.

(03:33):
You know, parents that werekind of together in a part on
and off, and on and off, a dadwho's there and then wasn't, and
what back and forth.
And similarly with money.
We felt like we'd go throughperiods where we had all the
abundance the world and then allof a sudden, you know, we
couldn't pay our mortgage.
So I grew up in an environmentwhich I felt in hindsight and
this is only behavior, moneycoaching that taught me this is

(03:55):
I felt unsafe, that money andlove weren't stable, and so that
drove me to a bit of a fewthings, a bit of a scarcity
mindset, because it was always abit of like get and hold on and
survival, very much survivalmode.
I need to get a job, I need toearn my own money so that I
don't have to be in thatsituation.
I don't want to worry aboutmoney, I want to be able to have

(04:16):
the freedom to go away on theweekend, to go out and have
drinks with my friends.
I just it was a bit of thatsurvival and so, when I look at
it in that sense, which thendrove me to go into business, I
saw guys at school that were,you know, dabbling the share
market and I was like oh, wow.
And also, I suppose, like therewas definitely a lot of focus
around money at home.
I think, you know, I had afather who was always very money

(04:38):
because it was Feaster Fam andit was.
He had a lot of focus.
I think there was almost asense of, not a desperation, but
you know, a real kind of, youknow, was had friends who had
money and talked about it inthat way, like they have.
It was always kind of coming upwith different ideas, had a
great career, but you know, Iwas coming with different ideas
to like get rich quick and thatsort of thing and so all these

(04:59):
things.
You know, they they kind ofwithout your being aware and as
they kind of manifest.
And so then I saw guys atschool that were in the share
market.
So I want to go into business, Iwant to run my own business,
and I'm sure there was sometruth in that in terms of my
entrepreneurial and kind of ideanature, but but it wasn't
aligned with purpose.
It was really just about I needmoney in order.
So I can, you know, defeatthese feelings of insecurity and

(05:22):
I need to kind of, and I wantto be like them, I want to have
what they have.
And so you know that, eventhough I went into kind of the
financial services realm and Ilearned about financial planning
and I learned about investments, and I had so much knowledge
and you know, still to thestates I've got a lot of like
basic knowledge around how tomake money, how to grow it, how
to sustain it, and I know allthe, I know all the theory, but

(05:45):
what I realized is I kept goinginto these patterns of self
sabotage.
You know, either coming intomoney and spending it all making
rash investments.
You know, yeah, I was very muchthe.
The archetypes that came throughfor me were very much the fool,
the bit of the gamble, the risktaker, definitely the martyr,
definitely the one that would goup and buy drinks for everybody
and then ha, we're having agreat time and then feel like

(06:06):
shit at the end of the day.
You know, go home and likenobody left.
You know, we all do that whenwe're younger, but yeah and and
yeah and just and gettingcarried away with ideas about
things.
So, look, I've realized overtime that I just I have not made
prudent decisions and and I'veactually taken, I've either
taken too much risk or I justhaven't had the information,
I've been the innocent and whathave you.

(06:26):
So, as I've noticed thosethings played out, I'm like,
well, that's, that was themissing link.
And that's what this is allabout is because it's actually
that practical side and, look,there's lots of professional
people that can help you withfancy wealth creation strategies
but, in my view, the basics ofmoney management, getting like
the pillars into place andstarting to make those decisions
and put that action plan,that's the easy part, like it

(06:46):
really is, because that's justthe action, that's just the
doing.
But it's this hard part overhere is understanding how you
are so that when it does come tohaving to stick with those
strategies, when things start togo you know fluctuate and and
you know we're in one of thosetimes right now things are going
to get more expensive, marketsare going to go up and they're
going to go down.
You're not always going to makethe best decision, but as long
as you have that strategy inplace and you have the

(07:08):
resilience, the emotionalawareness and resilience to
whether it you're so much morelikely to to achieve your, your
financial goals and also to beadjusting them in a way, you
know to be really clear on whatyour goals are, that those what
I call values, aligned goals.
You know you're actuallysetting goals that are aligned
to how you want to live and youwant to show up in the world,

(07:29):
not according to how somebodyelse is telling you.
So it's always going to feelgood.
So, yeah, it was just my, Iguess, my own journey, what I
went through, understandingwhere my own self-sabotaging
patterns were also the sense oflack of self-worth, not knowing,
you know, feeling guilty if Iwanted more money at work or not
, thinking I could get thatposition.
So I'd self-sabotage and justseeing these patterns play out.
And then money coaching sort ofhelp me, sort of identify that.

(07:52):
And those are things I'mworking, continue to work on,
and now I feel like, geez, Iwish I had more time on this
side because, geez, I like Iknow what to do now, like I can
just do it if I don't get allthe time in the world to
maximize my own potential.
I want to help other people,you know, I just want to help
bring awareness so that they can, you know, start to address
this earlier on and have a, youknow, have a really great chance

(08:13):
to to create the life that youknow.
Create a life by design, not bydefault, is what I would say
yeah, that's really cool.

Ellie Goode (08:20):
I really liked what you said about the, the
emotional piece of.
You know you can have all thepractices and things in place,
but you know when I guess whenshe hits the fan you know the
having the why, or having thoseemotional pieces in places,
what's going to keep you on thatpath, which I think, yes, is
super, super important.
And, like you say, creating,creating a lifestyle by design,
and even you know figuring out,okay, what lifestyle do I want,

(08:44):
and then how much money do Ineed to make that happen, rather
than just thinking, oh, I need,I'm just gonna make this much
money and then I'll be happy andit's like, yeah, is that really
true?

Anna Walker (08:55):
yeah, and you need to connect with that right.
You need to connect with what'simportant to you and go through
that values piece.
And yes, how much is enough isa really important question,
because that then drives yourstrategy in your plan.
It's different for everyone.
We all have different.
You know.
We value different things, wevalue living in different ways
and and, yeah, amazing.

Ellie Goode (09:12):
And so I know you work a lot with archetypes when
it comes to money and moneyblocks and identities and things
.
Maybe we could sort of talkabout a few of those different
archetypes and how they presentthemselves.
I'll just go through a few ofthem and then you can definitely
dive in further.
So the first one was theinnocent, sort of keeping the
head in the sand.
Then you have the victim what'sthe point, you know, sort of

(09:35):
where is me?
And then the motto who's verygenerous, sort of like a mother,
but can transition intoresentment.
Then you've got the fool slash,the gambler, a bit more of a
risk taker.
And then you have the warrior,like you mentioned, very action
oriented and successful.
The tyrant, who tends to hoardmoney.
Money is power and control.

Anna Walker (09:55):
And then the creator is very purpose driven,
lifestyle, freedom, not wantingto feel sort of greedy, and the
money magician living inalignment with your truth so
with the warrior if they they'renot really open to other advice
, and so I think I just, youknow, very protective and very
generous but not always open tokind of the views of others, and
so that can let them down.
And then you have theoverdeveloped warrior, what we

(10:17):
call the tyrant, and if youthink of Wolfsville, wall Street
, that's kind of your, yourtypical.
You know that they need tohoard money.
Money's about having more.
Its power and control isn'tnecessarily aligned to purpose
and to kind of values and whatthey want to achieve for them in
a lifestyle sense it's.
It's there's this fear of notbeing enough and fear of losing,
and so there's this kind oftendency to want to hoard and

(10:39):
accumulate wealth and assets.
But, as I said, underlying thatis usually kind of an
undercurrent of fear and loss ofcontrol.
And then the creator.
I love the creator, artist type.
You know the creator is thatpart of all of us that is really
purpose driven and that, youknow, is is just all about, yeah
, contributing and giving andand so money, money is enjoyed

(11:04):
for what it can afford in termsof, say, lifestyle, freedom, but
there isn't a strong connection.
There's still those kind ofhidden beliefs of of money is.
You know it's material.
I don't want to be associatedwith with greed and money and
materiality it's.
It's this kind of this dual oralmost conflict like
relationship with money.

(11:24):
And so you know their role isreally to make peace with that,
to see, well, wow, through,through kind of the expression,
the creation and expression ofmy gifts in the world, I'm
creating this amazing valuewhich is beneficial to all of us
.
So it's actually a great thingto be, you know, to be earning
and making a recruiting valueand making money in the world.
And then the last one is themoney magician.

(11:44):
And it's just you know themoney magician is.
So I say you know money throughthe attitude that you know, as
long as I kind of live, operateand live in alignment with my
truth and my purpose, and youknow trust and faith,
everything's gonna come to me asas it should, right, so it's
that almost the yeah, just the,the very conscious relationship

(12:09):
with money and wealth, becausethey don't see it as necessarily
the tangible money.
It's actually, again, it's justthe, the contribution and and
sort of outward expression ofpurpose and value in the world
that everybody can benefit from.
So if you take those archetypes.
If you took a little bit of thecreator artist, who's very
purpose driven, and you have themagician who has the right, you

(12:31):
know, sort of attitude and youknow faith and trust and
surrender to you, to the flow ofkind of the universe and life
and all things.
And then the warrior who says,well, that's great, I'm gonna
take that attitude but put areally strong action plan and go
and make sure I've got my bankaccount set up and that my debt
is sorted and that I'm, you know, got a plan for it, for
investment and growing wealth,you've kind of got the ideal mix

(12:51):
.
And so the I guess the road orthe pathway of money coaching is
to take people on that journeyto allow them to connect with
those parts that that need thatbit of refinement and to help
further, you know, temper thosekind of more challenging
energies and then and start toenhance the more powered, the
more empowering ones.

Ellie Goode (13:12):
And so I think you might have just mentioned it,
but the sort of optimalArchetypes that you want to tap
into is did you say it was thewarrior, the creator and the
money magician?

Anna Walker (13:22):
Yeah, yeah, we always sort of say you've got
kind of your warrior in thedriving seat, your magicians
next to them, because thewarriors taking the action
mission next time and thecreators kind of in the back
going.
You know, this is where this iswhere I think we should go.
So yeah, it's just a little bitof an analogy.
To sort of sum them up, yeah,yeah, that's really cool Talk,
maybe a little bit about I'mdoing it just Knowing kind of, I

(13:44):
guess, the archetypes andhaving it sort of how that can
sort of play out.
Maybe just some of the kind oftop money blocks that might pop
up?
Totally, yeah, of course.
And so, and actually I'm justgonna make a couple of notes
here this morning on this, letme just pull down.
So I'd say, first of all, sosome of the signs that people
might have Actually, no, let'sstart with the blocks and then

(14:04):
some of the signs that theyexist, so some of the things
that can, I guess, prevent us orCome in the way of us.
You know, I talk about sort ofunleashing your wealth potential
and that's through, you know,connecting with your values and
your mission and your purpose inlife and generally, but also,
as that relates to money, sothat's and what might come back
to that around the importance ofconnecting with your values.
But some of the common blocksthat that do this are, you know,

(14:27):
our beliefs, that our beliefsystem is number one.
So, whether it's I have a lackof belief in my ability or my,
my what's the word?
My right, I suppose, to earnand have lots of money.
It might also be what Iperceive to be a lot, because
I've grown up in it in anenvironment where there, you
know, there's been more of like,maybe more of a scarcity

(14:49):
mindset, and so to me, you know,a hundred, say, a thousand
dollars is a lot of money,whereas in another area, like a
million dollars, might be a lot.
And so, as we know, you know,knowing where our I guess our
belief system is, we often don'tactually move through that
unless we actually believe it tobe possible.
So your beliefs are really,really, really number one and we
do a lot of work around sort ofhow to reframe any beliefs that

(15:10):
may be limiting peoplefinancially and also negative
beliefs around money, soassociating money with, with
greed or you know I have to workharder, and those sorts of
things.
So it's really looking at thehow those things might be
Presented in kind of a more of anegative and a limiting context
and how to reframe them.
Also, fear, you know, fear of ifI have more money, people might

(15:33):
think about, look at medifferently, or, as I said
before, you know, I might haveto work so much harder I'm gonna
be stressed out.
So fears relation to money orif I have lots of money.
You know, I just saw my familygo through this, so I'm afraid
I'm gonna get it and I'm gonnalose it all.
So what's the point and theseare often when I'm talking about
these blocks these are usuallyhidden, these aren't, these

(15:54):
aren't conscious to us.
And again, just kind of to givea little bit more context
around sort of the moneypsychology, you know, when we're
, most of our kind of Decisionsaround money are kind of driven
by that emotional center whichdrives kind of 75% of our
decisions.
There's really only five to 10%that are being, that are that

(16:16):
are kind of actions, thatdecisions and actions are being
driven by that logical thinkingcenter.
And that's, you know, mostthings as we know.
But that's the whole purpose ofthis is like helping us to
bring awareness to, to thosekind of those unconscious,
hidden blocks that are sort ofstanding in our way.
The third block might be justlack of taking action and this
is, you know, procrastination.
And that's why you knowdeveloping that warrior is so

(16:38):
important is getting clear onour goals and what it is that we
want to do to move forward, andputting you know some framework
around that Negative self-talkwhich is up there with kind of
your negative beliefs.
But just, you know that wasstupid.
You know I, what's the point ingoing for that promotion?
I'm not going to get it.
They're going to hire him orher, that sort of thing.

(16:58):
Negative emotions towardsothers.
So you know there's a lot ofWithout even being aware
necessarily, but projectionaround.
You know, why are they so?
Why are they in that role?
They don't deserve it.
Or you know why should theyhave that nice house or car,
whatever it might be?
But negative towards others?
Again, we're sort of when weare.

(17:19):
Yeah, I guess it's justcreating kind of a negative
energy field.
Right, yeah, for abundance.
So it's just sort of pushingthat abundance barrier sort of
further out.
A set of voidants already,that's a very obvious one.
It's just too hard to stick myhead in the sand.
Also, not asking for help.
So and this is very market likeis just, I can do it all my own
.
So you know, I'll just sort itout when actually it probably it

(17:42):
might make sense to ask forhelp.
Get a money coach, get afinancial advisor, talk to your
partner, you know, find a, finda group of people that are
interested in learning more andtalking about money, worshiping
money.
So this is your, you know, yourtyrant Type, and that's just
again.
It's not aligned with purposeand values, and so the universe
is just simply not going torespond in the way that we want

(18:03):
it to Holding money similarly,so I don't want to spend
anything.
Think about Scrooge just goingto keep all my money in my coins
here in the office.
Who's that going to serve?
You know nothing.
Money is to enjoy.
It's here to create.
It's reflects our you know, theexpression of our kind of gifts
and talents and our, you know,creation of value in the world
is there to be enjoyed.
That's, that's its purpose.
Otherwise, you know what's itfor?

(18:24):
Lack of gratitude is a huge one,and so gratitude is a big piece
of the pie, as we know.
In all.
You know a lot of mindsetpractices, particularly in money
, and you know little thingslike when you get paid and you
know I've just re-entered thecorporate realm and I can say
having money, regular income,hit my bank account like I'm
very great, I'm very grateful,you know, and sitting there and
taking a moment to just kind of,I'm very grateful, you know,

(18:46):
and sitting there and taking amoment to acknowledge that and
go Wow, you know, thank you,this feels really good and and
sort of inviting more of it intoour lives, having very unclear
goals.
And so there's two elements tothis Not yet absolutely not
having unclear goals, becauseagain the universe reflects back
to us that you know what we areputting out and if we are

(19:08):
saying I'm not really sure, orit's this or it's this, doesn't
really know how to respond.
So we have to be like thewarrior.
We have to be really clear onwhat it is that we're out to
achieve.
How much do we want to save?
What is it that we want to dowith our money?
Is it that trip?
Is it?
Is it to?
You know how much do I want tobe able to give to this
organization?
Or you know what's the?
What house do I want and whereis it?

(19:28):
So just being very clear aboutwhat we want to do with our,
with our, with our money, nottaking responsibility.
So that's also kind of thevictim archetype a little bit,
and also the innocent little bitup there with avoidance, but
really just you know, hands offsort of approach, somebody else
can deal with it, yeah, and Ithink that's that's kind of the

(19:49):
main, the main ones.
I said negative beliefs in my,you know, money is evil and
wealthy people are bad, so thosesorts of things.
So those are kind of some ofthe main blocks, and I think
also for entrepreneurs.
When I just wanted to mentionwas was kind of bargaining with
the universe, a little bit thekind of if, when then, and look,
this works with children, and Iwill do that.

(20:18):
You know, it comes down to thatanalogy of around.
You know, be, be the expressionthat you want to be in the
world.
You know, be the change youwant to be in the world, do act
in alignment with that, and thenyou'll have everything you want
, but rather than the other wayaround.
So so that's a really, reallyimportant one, I think, for
people in business andentrepreneurs to consider.

Ellie Goode (20:39):
It's really yeah, it's really interesting, just
especially the part youmentioned about oftentimes the
limiting beliefs or the blocksare quite hidden under the
surface and so it can take timeto sort of, yeah, figure out
okay what, what's going on here,because you can't really
correct a belief unless you knowsort of what, what it is first.
So, yeah, it makes a lot ofsense.
I really liked the I mean,they're all good, but the taking

(21:01):
responsibility piece.
I know I know for me like Iwould play small.
You know I never really wouldask, you know, for a raise when
I, when I used to work in in thecorporate sector and and just
you know, once I started takingresponsibility and just asking
for what I wanted and started,just I think for me it was a big
part of it was seeing seeing myown value and seeing the

(21:22):
contribution I was making, andthen you know, just being like,
well, this is what I think I'mworth, I'm going to charge this
and then if people don't seethat value, then I don't think I
want to work with them, andthat really helped me to step
into it and then people startedpaying me, you know what I
wanted.
So it's it's really yeah, it'sreally interesting about like

(21:42):
shifting those beliefs and andtaking that responsibility as
well.
Yeah, it's really important.

Anna Walker (21:47):
Absolutely, and I mean that's, you know what
you're talking about.
There is a couple of things,and one I think is just having
those really firm boundaries andthose can be really hard to
implement because you'reactually having to stand up for
yourself worth and you know,knowing I am worth this, and I
think again, as women, we'velived in this society for so
long where we've been told whatwe're worth, right, we've been
told you're at this level.
You're at this level and youknow what I've learned or what

(22:08):
I'm learning.
And look, this is this is dailypractice.
You know not, but I just wantto make clear by all means, I
haven't mastered all of my money.
You know fears and limitingbeliefs.
It is daily practice, which iswhy I love this work, because a
lot of my personal growth, Iknow, is tied up in my own self
worth around what I do and whatI earn, and you know what I have
and things like that, and youknow that that's a reflection of
kind of my own upbringing.

(22:29):
But I've learned that you knowwe, we project on to what we
think other.
You know we're, we'reprojecting on to others what we
think they're thinking.
So if you're saying I don't,you know I'm not going to ask
for a raise because I don'tthink they're going to give it
to me.
Well, you're projecting thatonto them and of course, they're
going to mirror that back.
It's like the universe.
It's going to mirror back whatyou were thinking and what

(22:49):
you're feeling.
We always say external kind ofexternal bank account, bank
account follows internal bankaccount.
If you project on to your youknow, wherever you're working,
or on to the universe that I'mworth this and I'm going to get
this and not get that sounds notthe right language, but, you
know, aligned with my purpose, Iam, I feel I'm valued at, I'm
worth this, then people aregoing to see that and they're

(23:11):
going to respond to that andthat's what you're going to get
back.
So I think we've also we've sooften been caught in this trap
of I'm afraid to ask for theraise, I'm afraid to ask for
that promotion.
They're not going to think I amactually.
It's you that doesn't thinkthat you can.
It's you that doesn't thinkthat you're worth it.
They'll believe whatever you,the energy that you emanate
about yourself and the value youproject is what people are
going to see.
So, but that takes practice, alot of practice.

(23:33):
Yeah, encourage really yeah,totally, totally.

Ellie Goode (23:36):
And so I guess for, say, people listening who
perhaps identify with this andgo, yeah, I've got these money
blocks, or I've got thesearchetypes like how do I, how do
, how do I move forward?
What would you sort of how doyou help people sort of move
forward from from that?

Anna Walker (23:51):
yeah, so that I mean there is, as I said before,
that each person is kind of abit of a tailored plan for for
everyone, depending on whatthey're dealing with.
But let's say you're a so if Ikind of put it more into
practice him, so say, if you'resomebody that just can't, that
has, because of that, that fullarchetype and you know, maybe

(24:12):
when you're younger you missedout and so now it's all about
kind of experiencing life andhaving it all.
Now you know there might be.
There's number one I would sayto people is is on a practical
side, is everybody should havelike set what we call a
segregated bank accountstructure.
So developing good money habits, bank account structure means
you know that you you, dependingon how you earn your money,

(24:33):
when that money comes in, youhave this.
You know you have anotheraccount which or maybe two,
three or four accounts,depending on what your
priorities are you know forsavings, for bills and living
might be for that longer termgoal and you have those account
set ups that when the moneycomes in, a certain amount is
automatically funneled to them.
It takes away the temptation.
The money hits the account,it's gone.
You don't actually have to makethe decision.

(24:54):
It kind of removes that, thatimpulse from you.
So that's one thing that Ithink all money types can do
when we're trying to developgood habits and savings.
Because, yeah, so that's that'sdefinitely number one, because
it's a lot easier to save moneythan people realize, and I've
learned this as well.
You know, putting $10 away eachweek, start with that, start
with, then move up to 100, sortof build that and just realize

(25:17):
that actually I didn't noticenothing in my life is actually
changed.
That is one thing.
If you're somebody, as I saidalso, that tends to overspend
starting to like I always advisepeople put a minimum threshold.
And if you're an entrepreneurthat likes the money comes in
and then we like to go out andspend it, set a minimum

(25:37):
threshold for which you want tokeep in your bank account and
never let your money go beneaththat.
Use that as your trigger pointand then keep building on that.
Once you know that that'spossible, keep building, because
it's kind of like you'rementally or what's the word?
Energetically you're kind ofraising your own financial
ceiling glass ceiling.

(25:59):
You're just pushing it furtherup and your self-worth is going
to move along with that.
For some people it might be amatter of paying yourself first.
So if you're a martyr thattends to spend on everybody else
, it's like my money comes in.
This is my kind of my funaccount.
But I've got this account overhere where I always pay myself
first and then I pay for billsand holidays and all those sorts

(26:19):
of things.
But it's actually building thatsense of I am worth it and I
deserve it.
So and so that you don't be theone that you're not missing out
and feeling resentful that atthe end of it, what else would
there be?
You know the beliefs, as I said, understanding.
So a little exercise that I getmost people to do is to, at the

(26:42):
beginning, is to list out kindof their top sort of five
beliefs around money.
Just write phrases around whatit is that you, how you
associate money or what youassociate it with, and then go
through that exercise ofchallenging those.
So how is that showing up in mylife?
Where does it actually comefrom?
Is that like an inheritedbelief or a conditioned belief?
Or is it mine?

(27:02):
What if I was to rewrite thatin a way that was more
empowering?
So, for example, I'm not worthyof having a lot of money.
I might be.
You know, when I make lots ofmoney I can create.
You know, through my work Icreate, you know, a wonderful

(27:22):
kind of impact and you know, inthe world.
Or you know just something moresimple would be you know, money
.
I'm not here to like, abundanceisn't something I need,
abundance isn't something Iearned, it's something I claim.
You know we all come into theworld with a right to kind of
infinite abundance.
So we're actually reclaimingthat rather than earning it.

(27:43):
So beliefs taking through anexercise of reframing beliefs is
really really useful.
And then money mantras.
So you know I've got pages ofyou know things.
Like you know money is, yeah,just really positive kind of
affirmations around money.
So definitely you knowpracticing those meditations

(28:06):
around sort of energetic things.
So there's lots of practicalthings.
There's a mixture of, as I said, kind of the more sort of
spiritual and mindset things,and then there's more around the
practical things, around whatthey do to in order to kind of
start to build up their get themore kind of clarity, confidence
and control around their moneyin the external world.
But it really does start, as Isaid, with that kind of internal

(28:27):
side.
So that's kind of a number ofthings.
But you know, I know that was alittle jumbled around, but
there's, dependent on whatyou're dealing with, there's
kind of a tailored plan for eachperson.

Ellie Goode (28:37):
Yeah, for sure that may sense.
It reminds me of a book I reada couple of years ago.
I think it was called Wired forWealth and it was all about
getting beyond.
Like everyone has their ownfinancial comfort zone and what
they're used to and what feelsnormal, and so it's sort of a
similar thing of you know,working through your beliefs and
restructuring them.
You know, to move beyond afinancial comfort zone and that

(28:57):
might be earning a certainamount, like a high amount of
money, or it might be earning alow amount of money, like you've
got your financial comfort zoneand then you've got you know on
discomfort on either side ofthat.
So that was really helpful, Ithink, just to be like, oh okay,
like there's a reason I'mfeeling this way or whatever.
And even what you said aboutthe starting small with the $10

(29:18):
a week into the bank account.
It reminds me of Atomic Habitsby James Clear of just yeah,
such a great book Just settingthose habits in place and then,
once they're in place, you canbuild them, like you said.
I think is really important.
Yeah.

Anna Walker (29:33):
I recommend everybody read that book.
Another book I suggesteverybody read is and it's very
old school, it's very written bymen blah, blah, blah.
But like the original Think andGrow Rich, that kind of just
tells you, you know how you, youknow not to go too off tangent,
but you know how we literallyhave the power to kind of bend
reality and financial realityinto our favor.
So Think and Grow Rich is areally great one and Atomic
Habits for any type of habits,you know, whether that's health,

(29:56):
relationships, money,everything.
But yeah, absolutely, I wasalso going to say for
entrepreneurs or people that arekind of that, more love to play
with money, whether they're thehoarders, the accumulators, the
whatever is.
Gamification is kind of anotherthing.
So setting money kind of gainsand goals, and it might be
something like you know, if Iearn this much by this state,

(30:16):
then I get to, you know,immediately I get to go on a
trip or do something.
So it's setting themselves upfor success by allowing
themselves to indulge in thatsense of reward.
But, you know, giving them thechallenge which really, really
stimulates them.
So you know, there's all sortsof different ways of depending
on your type and also, I'd say,somebody who is more the creator
kind of artist type or they'revery kind of, they relate with,

(30:38):
they're more sort of interestedin like a social aspect of money
.
You know they might want to dothings like with people.
So if they want to, you know,in terms of wealth creation
strategy, it might be kind ofinvesting in a cooperative or
you know anything that's gotlike a social impact or a
purpose.
So it gives them a reason to be, you know, wanting to kind of
invest and move their kind oftheir wealth dial forward.

(30:59):
So yeah, it really comes downto archetypes and personalities
and how we relate to others.

Ellie Goode (31:05):
And I guess to like , by understanding what
archetypes you have inside ofyour sort of tendencies, you can
then figure out okay, these aremy weak spots.
And then here's some goals toreally counteract that, versus
just going in blind.
You know, like you're sayingwith the entrepreneurs and the
gamification and reward system,you know, by knowing your
archetype, I imagine it'd beeasier to then, you know, set

(31:29):
goals that really motivate youbased on your behavioral
tendencies around money.
Yeah, yeah, that's cool.
And so I guess, for someone whosay, someone who's parents
thought of money, or someone whodoesn't believe I'm not worthy
of money, what like?

(31:51):
So going through this process,like how long would it take?
Or I'm in my very per person,but what are some of the results
you've seen in people when theytake charge of their money
beliefs and overcome these moneyblocks?

Anna Walker (32:05):
Yeah, look, I mean, as I said at the very beginning
, going on this journey and, youknow, going into the behavioral
side, it can be quite anemotional experience.
There's lots of stuff thatcomes up, lots of childhood
traumas and lots of kind ofnegative experiences to which,
you know, people haven'tnecessarily connected with it
well, so, look, it can get quitedeep work.
So through that process, youknow, obviously and there's

(32:28):
certain areas which I wouldn'tnecessarily go into because I'm
not qualified, but you know, ifwe get there, that's that I
would obviously refer themelsewhere.
But going through that is a.
The benefit of that is not justthat we bring newfound
awareness to kind of their ownrelationship or lack of
relationship with money.
That then allows them to make amore conscious plan for how

(32:53):
they will overcome and kind ofnavigate some of the blocks like
the feast or famine cycles.
You know, money comes in, itgoes out, or just never getting
above a certain amount or neverearning above a certain amount.
So, as they bring awareness andthen the strategies are put in
place to start working withthose, the benefits are not just
that.
Yes, they start to get a bitmore control.

(33:14):
You know, I think about oneentrepreneur I worked with and I
was just gonna say that thebenefits are extends beyond
money because there's also thisofficial emotional healing
that's happening along the way.
It's awareness across allpillars, as I always say.
But you know, for an example, anentrepreneur, a friend of mine,
she's just, you know, verysocial impact driven, but she

(33:37):
grew up in a very in a real sortof environment of scarcity and
lack.
You know, to the point thatthere were times where you know
her and her mother were sleepingin a car for days on end and
literally, you know, her mom waswithdrawn and you know, just
couldn't connect because she wasobviously had her own sort of,
you know, emotional blockagesand traumas and I'm sure it

(33:59):
didn't feel like she was beingthe best mother she could be and
so therefore kind of withdrewlove in a way, even though she
obviously loved her child verymuch.
So this, you know, this personended up, you know, being
conditioned that and also shewas also sort of felt in way she
was deprived of certain things.
There was a bit of guilt.
You know there was guilt ifthere was a need for anything or

(34:19):
if she had money or spent.
So there was always this kindof sense of I'm not worthy or
there's guilt and shame attachedwith me actually having
anything.
So as she goes out into theworld and becomes this wonderful
entrepreneur with all theseideas and creating, you know,
amazing, you know a wonderfulimpact for other communities, it
was that scenario of whatevercame in was going out.

(34:42):
So there was never money forher because there was this deep
seated sort of, you know, fearof, Well, lack of worthiness, I
suppose a lack of value andworthiness around having and
creating her own money.
It was always for other people,it was never for her, so it was
always just given away, and sothat would limit her ability to

(35:03):
kind of grow her business to theway that she needed to, because
she actually needs to havemoney in the bank account for
her own living and for her ownfamily, but also she wants to
continue to kind of grow andexpand in other areas.
So look at that journey withher.
She's expressed to me andthere's other examples.
This is kind of an extremeexample, but that was just a
really, really profoundexperience to go back and to be

(35:26):
able to connect kind of theearly childhood, what she went
through with, her kind ofcurrent financial circumstance
and why she was finding it sohard to kind of move beyond that
because she hadn't connectedwith money in a healthy way, she
hadn't determined her own senseof self-worth and value in this
world.
It was always about everybodyelse because she was yeah,

(35:46):
that's how her experiencegrowing up.
So now one of the things westarted with her was set that
minimum threshold when the moneycomes in, set it aside and then
do whatever you want with therest of it, but just start there
and get used to having that.
It's like it's almost.
My old coach talks aboutincreasing your financial, your
energetic, cash maximum, movingthat up a little bit or polish.

(36:10):
You talk about frequency.
I talk about elevating yourfinancial frequency.
And as you get used to thatlevel, then you're ready to push
to the next level.
And it's not overnight, it's aseries of steps.
And so when I also say, look,this work, it brings awareness
so we can start to build thosehabits.
But how long it takes to buildand sustain those habits is
varies by person, as I said,even with me it's I have to

(36:31):
continually bring my awarenessback to this work so that I can
sort of see how I might befeeling in a situation in
relation to money or aninvestment or earning, and then
what I'm doing, my impulse tokind of spend or not spend, or
how I'm feeling towards somebodyelse that has more money or
more assets than me, that typeof thing.

(36:52):
So it's constantly bringing yourawareness back so that you can
then just make more consciousand more aligned choices moving
forward.
But it's continual work.
As somebody said, the traumasthat we go through, the
experiences we have, whereas Ithink it's an atomic habits,
actually, he said, once youlearn a habit, it's never
forgotten.
So it's like any experience inour life it's always going to be

(37:12):
stored in us.
Yes, we can, we apply practicesto shift that energy into
temperates hold on us, but it'salways going to be there.
So there's always going to bethat risk of falling back into
these patterns of financialself-sabotage, unless we
continually come back to thework and continually bring our
awareness to where it hasn'tserved us.

Ellie Goode (37:33):
It's really interesting, especially about I
think traditionally it'sspending gets such a bad rap.
Shouldn't spend so much.
They should be better withmanaging your money.
And I think, like you mentioned, of this woman who spent it on
everyone else, or people whodon't, who save too much and

(37:54):
then don't enjoy their money,and so it's almost like it's
everything in balance and themore we try and control money,
it's almost like our emotionsjust really dictate how we spend
our money and so if we're notregulated, yeah, Absolutely.

Anna Walker (38:14):
You touched on that and it's funny.
This has been in conversationwith a few people this week.
But I've been noticing myeight-year-old and he's going
through these big emotions nowthey just go through different
waves of and they just becomecompletely unregulated and I can
either sit there and get intopower with him but they talk

(38:35):
about power versus force or Ican try and regulate myself and
stay calm and try to dischargethat energy with my own sense of
calm and look for theopportunity to understand and
connect with him so that then wecan move on from there.
But as I was going through this, I was just like you know what?
Everything in life money,relationships just work.

(38:58):
It's all about learning to ridethese waves of emotions that we
have, but in order to ride them, we need to actually be able to
recognize them, and so that'swhat we say.
Like 80% of this work is aroundgetting to understand ourselves
and the patterns, the beliefsand the manifestations of

(39:19):
beliefs and patterns andbehaviors that we've inherited,
to see how they're playing outin life, because that's really
where the work is learning toself-regulate and learning to
navigate those emotions and inorder to be able to make better
choices is really kind of whatit's all about.
So, yeah, talking about justsurfing the life of emotions
really day in, day out, and thatnever changes.

(39:40):
I don't think yeah.

Ellie Goode (39:42):
It is, yeah, and, like you said, you know, it's
sort of it flows into every area, not just money, like into,
like said, relationships andbusiness and everything it's,
you know, and it's, if we don'tgive these emotions a voice, or
if we don't kind of give voiceto these experiences that we
have with my children that, youknow, shape our beliefs around

(40:03):
money or around work or aroundyou know anything, then they're
just going to continue todominate us until we kind of go
into them and explore them, youknow, with curiosity, and be
like, oh, like I wonder wherethat came from, or yeah, it's,
it's really interesting.
Yeah, yeah, and I was going tosay.

Anna Walker (40:20):
There's another thing that sort of come up for
me in the last few weeks andthis is you know, we can dive
into money and relationships alittle bit if you want, yeah,
but you know I probably anexample, example look, it's
within somebody that I very muchcare about is is, you know, in
a relationship with somebody andI've really been kind of
observing the, the kind of therelationship and the financial

(40:44):
dynamics in that relationshipand trying to understand how
these kind of patterns play out.
And you know this is going tobe really relevant to a lot of
women out there and, and youknow, really anybody that's in a
relationship where one persontends to have much more kind of
control over, over the money.
And so what I've observed inthis relationship is because
these two people have had verydifferent trajectories.
You know he's had a, you know,very linear kind of career and

(41:08):
you know progressed over time tobe earning very, very decent
money and creating sort ofwealth and a plan.
And she's had a lot of setbacksin life like health setbacks
and things that have kind ofprevented her from being able to
kind of earn, you know, fulfillher career objectives and and
earn money in the way that she'swanted.
So, whilst they kind of startedout here together, they've gone

(41:29):
on this journey of life andfinancially, you know, he's
moved up that echelon and what'shappened in that process and
which is very common, is thenthe power.
The balance of power in therelationship shifts.
And what I've seen in this isand you know, despite having a
child and you know her enormousamount of time and investment in
kind of the family.
Because we as a society I guessthis comes back to the society

(41:52):
how we're, you know, how we'vebeen conditioned because we tend
to value what we can see, whichis the house and the car and
the trips and the materialthings you know he's bringing
home, kind of the money thatpays for the kind of the
lifestyle we tend to put more.
You know, without being awarewe're putting so much value on
that and what we're notnecessarily, because it's so
visible and it's more immediate.

(42:13):
And yet on the other side, whatwe're not necessarily valuing
is this kind of investment inkind of nurturing.
You know the next, you knowlittle souls like you know she's
at home, kind of looking afterthe household and looking after
the people around her and kindof nurturing and investing time
into, you know, the littleperson who's going to grow into

(42:33):
be a great human being and, touse the title, the analogy of
the Titanic, like you can'tnecessarily see the immediate
rewards of that.
That's something that takesplace over time as these little
humans develop and who theybecome in the world, as they
start to fulfill their ownpotential.
But what's that's done is overtime is because you know the
financial imbalance has been sostrong and you know he's someone

(42:54):
very, you know, got those kindof more warrior, tyrant
tendencies to like have controland make all the decisions and
kind of hand the money outaccording to what he thinks is
you know enough the confidenceon this side has waned in terms
of her own self worth and herown, you know sort of what she's
, you know what she's doing inthe world and her contribution

(43:17):
and and so the relationshipdynamics have started to, you
know, have really started topull apart or separate.
And you know I kind of keepthinking like geez, if things
were financially balancedbetween them, would they really
be having these issues?
Like, actually I don't think so, because there would be sense
of more balance.
So how is it that we are?
It's just a real sort of pointof contention for me around as a

(43:40):
society, do we need to kind ofstart applying that lens more
broadly, that you know moneyisn't.
You know money is, it really isjust kind of it's.
Money is like an outpouring ofour, of our own kind of energy
and and attention is in theworld and however that manifests
, and whether that's through,you know, buying clothes in a
car and going on holidays orit's actually, you know, raising

(44:02):
really whole, you knowconscious little human beings,
we need to shift our kind ofvalue set on that or really
bring attention to what, what,what we value, because
ultimately that is what going toyield more than this, that is
more, you know, got morelongevity to it.
So so yeah, that was justsomething I thought for women to
just bring attention to.

(44:22):
If there's this feeling of, or alot of people, not just a
gender thing, it could be anyonebut if you're in a relationship
where these dynamics of playingout might really be time to
kind of just bring your ownawareness, to start challenging
your own beliefs around you know, your own sense of self worth
around what you're contributingand, and you know, is there, I
don't know, is there scopethrough, you know, having that

(44:45):
conversation of starting tobring more awareness into the
relationship around.
You know the values and thecontribution, both on the.
You know the material and the.
I guess the tangible and theintangible side, because it does
like money can become when thisimbalance plays out there's.
You know it can be and I'veseen in my own family as well,
with my parents.
You know that that is oftenkind of the root cause of a lot

(45:08):
of, you know, separation andconflict in relationships.

Ellie Goode (45:15):
Yeah, it's interesting, definitely the
money piece in relationships.
Do you think it's becausepeople identify so much with how
much they earn?
You know that that becomes verymuch a part of who they are,
and so if they're with someonewho doesn't feel aligned in
terms of how much money theymake or, like you said, they're
not valuing the raising of achild or children, that that

(45:39):
that's the cause of the disc,like of the clash, or what do
you think?
Yeah, I think one of the big.

Anna Walker (45:43):
I mean, one of the big things is that we have is
that we, without being aware ofit, is so many of us we tie up.
Our kind of, our sense of ourself worth is tied to our net
worth, and so I am more becauseI have more.
I am more because I do more.
You know it's that and we'reand again, we're not even aware
of it because if you strip allof that away, if you strip away
your income, if you strip awayyour house and your clothes and

(46:05):
all those things you're standingin a field with, you know
they're naked.
Who are you?
Right, because, and so we cantend to put these, these kind of
layers around us, around thethings that we've done and we've
accumulated, and so that's sothat, yeah, that's that's one of
the biggest sort of one of thebiggest blocks around you know,

(46:26):
creating and and and and, Iguess, attracting more
abundances, because we're sotied up in in our sort of what
it is that we have and how thatreflects our self worth, rather
than you know, looking at the,yeah, just who you are as a
person, what it is that youvalue, and how you're showing up
in the world and how you're,you know, impacting the lives of
others and contributing to, tothe whole.

(46:48):
So, yeah, that's it.
That's one of the biggest, oneof the biggest blocks to money
blocks that there is.

Ellie Goode (46:56):
It's interesting.
I talked to my brother and I doa podcast sometimes together
and a question came in from aman actually, and he, he earns
less than his wife.
His wife actually earns a lotmore than him, and so that was
causing some issues in theirrelationship because it was sort
of challenging, I guess, thosetraditional stereotypes of the
man earning more than the woman,and in this case it was

(47:18):
reversed and so, you know, shewas kind of putting the hard
word on him to earn more and itwas causing, like causing some
disconnect and so, yeah, it'sinteresting just how the scripts
can really play out and justjust how much what people earn
like I mean, it's just a numberabout what what people earn can
really affect, you know,relationships.

Anna Walker (47:38):
And there's two things that I was going to.
Something that comes to mind isI love the saying that you know
you're never going to haveenough until you feel you are
enough.
So it actually your, you knowyour self worth is what drives
like inner.
Sorry, outer follows inner.
You know how we feel aboutourselves inside, what we
believe about ourselves in ourown sort of sense of worth and
value.
That is what is going to drive,you know, the manifestation of

(48:01):
the external world.
So we just have it so fararound.
You know the wrong way.
We think it's as more.
I think it's that whole thingabout be do have rather than
have do be.
And yeah, what was the other?
There was something else I wasgoing to say there.
What did go back to your?
What was your last?

Ellie Goode (48:16):
comment on that, just with the women, the woman
earning more than the man andputting the hard word on him to
sort of just just the reversalof gender scripts, I guess, yeah
, in different relationships.

Anna Walker (48:26):
Yeah, absolutely so that's, that's kind of the
societal imprint right.
That's the conditioned imprintthat we have as a society.
So there's a lot of work, youknow, in this, in this kind of
money consciousness world, youknow, one of the biggest things
is, you know, let's bringawareness to this.
But then the next steps are wereally need to kind of help edge
it.
We need to make financialeducation, you know, a core part

(48:48):
of the system.
You know it's one thing, as Isaid, it's kind of you get your
magician right.
It's like, okay, I'm going totransform on the beliefs and all
of a sudden I'm like this, thismanifesting sort of you know
I'm going to manifest all theabundance that I like, but
actually we still need to takeaction.
And in order to take action, weneed to understand we all need
to be educated on basicfinancial principles.
We need to understand, you know, what the compound interest and

(49:12):
the impact of saving, and alsowe need to learn that that we
also need to learn that we don'tneed to wait until we graduate
from high school and go get auniversity degree in order to go
out and earn money.
Children now are learning at ayoung age.
You know that they can throughusing their very creative you
know their absolute, theircreative capacity to start
thinking about ways that theycan just create value and earn

(49:34):
money off the back of that.
So you know that's anotherthing I'm really passionate
about is, you know, living inthis society which we've got
this kind of cost of livingcrisis and geez, the financial
system God knows what's what'sgoing to happen over the next
few years.
Every everything is shiftingand it but particularly for
young people, it's become a verychallenging.
You know, the wealth gapcontinues to widen, and so the

(49:55):
possibility of them havingowning their own homes and
things like that becomes, youknow, more of a challenge for
them.
So we don't want them thinkingthat I have to wait it's like I
follow this linear steps inorder to earn my badge, to go
and get make money.
No, you're a money makingmachine.
Like you know, you've come intothe world with these gifts and
these talents and ideas.
Use those, encourage them, andif that is, if that results in

(50:17):
the creation of money and wealth, well then it's just that's
verifying that what you're doingis contributing and adding
value, and so if we can teachkids this mindset early on and
then give them the tools througheducation, not just to learn
how to count money it's notabout accounting, but it's
actually how to the value ofmoney and the possibilities that
they can create.
You know the possibility, thelife that they can live and the

(50:39):
things they can do should they,you know, make and grow and
create and sustain their wealth.
You know what a different world, what a different kind of you
know possibility or upbringingfor them.
It also takes the financialpressure off us having to carry
them through, you know, schooland and homes and things.

Ellie Goode (50:54):
So, yeah, so that education and literacy pieces is
really, really important, inaddition to this kind of you
know, understanding the mindsthat around it it's like, yeah,
it's like it's balancing, Iguess, the practical or the
pragmatic kind of actionoriented education piece with
the emotional piece and the selfbelief and the and the
confidence I mean.
It reminds me of, I think,steve, Steve cybold or I don't

(51:18):
know how you say his last name,but how rich people think he
wrote a book and basically thewhole premise is if you want to
make more money, just solve abigger problem.
And for me it was.
It was just such a light bulbmoment at the moment because he
was like you know, people, therich people out there, they're
just solving big problems forpeople and then people are
paying them for it.
And for me that was like, ohcool, that's so simple.

(51:39):
And you know, I think you know,in today's day and age, you know
, we have, you know, especiallylike my generation, we have so
many tools and we can workonline.
And I think you know, just thelast few years have showed us
just, you know, the freedom ofworking remotely.
And part of, you know, part ofmy journey was moving to Peru
and being able to work onlineand and money in a country where
, you know, the cost of livingis a lot lower and the taxes are

(52:01):
a lot lower, and so you knowthere's a lot more financial
stability and opportunity.
You know for the future, and soyou know it's.
It's yeah, for me it wasrealizing.
You know there's other options,there's other opportunities and
possibilities to generatewealth that are not in that
traditional kind of you know,boxed in way of thinking that
society tells us we have to do.

Anna Walker (52:22):
So it's like finding creative solutions.
You're finding creativesolutions to creating wealth,
right, yeah, absolutely Right.
It's moving away from thatlinear pattern that we've been
taught to actually, hmm, so,yeah, no, that's great, and
actually just on that, one thingI also love is this idea that
there's kind of five ways thatwe make money right, and you can
.
You know you can work forsomebody else and admittedly,

(52:43):
I'm doing that as well on theside right now but you know you
can work for somebody else andearn an income.
You can win it, which isprobably less likely.
You can steal it, which isillegal.
You can inherit it, which,again, is probably less likely,
and you don't ever want to relyon inheritance.
Or you can go out in the worldand you can create it, and
that's why we talk about, youknow, becoming a creator of your

(53:03):
own kind of financial destiny,because people like you and all
these wonderful entrepreneurs inthe world are actually
realizing, you know, the waythat true wealth is created.
It's not by printing money,hello America, like.
It's not by, you know, infalsely inflating, and it's not
through the recycling of money,which is the inheritance and the
winning, and that that's justmoney that exists, but it's
actually by going out andtapping into your own kind of

(53:26):
innate gifts and talents andpotential.
You know they say chasepotential, not necessarily
passion.
I think you chase both in myview.
But you know it's aboutcreating new wealth and new
value for others, and inwhatever form that may be.
You know we talk about money asthe physical thing, but it's
not.
It's actually just a perceivedvalue of, you know, a good or a

(53:47):
service or or thing, and thatthat comes in infinite forms.
So it's breaking that, yeah,really just breaking those
traditional, yeah, thetraditional kind of views or I'm
lost, you know the word, Ican't find the word but the
conditions, sort of beliefs andpatterns around it.

Ellie Goode (54:08):
Yeah, yeah, it's, it's really cool, just like
coming back to just justcreating something of value for
people and then being paid forit.
You know it's, you know you can, you can, just at the simplest
form.
It's like it's really reallyquite beautiful, just, you know
how can we contribute, how canwe create value for people and
and that takes time sometimes tofigure out and and all of that,

(54:30):
but it's, it's really.
Yeah, it's just reallyinteresting to come back to that
premise, yeah, but I wanted toask about you mentioned about
feeling, I guess, unsafe aroundaround money and love.
How, how did you sort of, Iguess, come to that conclusion?
Because, yeah, I find safetyjust to be, I guess, to sort of
preface this.
Yeah, just something I'velearned in my own journey and

(54:52):
just working with emotions is itseems like so much of our human
nature comes back to safety.
And if we don't feel safe, youknow whether that's with money
or relationships or, you know,in certain social situations or
work, like it doesn't matterwhat it is you know we're going
to act out in certain ways, andso I think safety just is such a
big core piece of who we are.

(55:15):
So I'd really be curious tohear a bit more about that.

Anna Walker (55:18):
Yeah, and I think that for me it's been a bit of a
journey to really understandthat.
It's been partially through myown, you know, learnings in this
, but also through the peoplethat I've worked with.
And again, you know, there wasa woman who who kind of shared
with me just the other weekactually it was a really big
kind of revelation through herand she and this was outside of
our chat, but because you'vebeen doing the kind of money

(55:40):
work and all sorts of other workalongside it, you know it was
just waking up to associating.
You know, when you come in afamily where kind of money and
love are like this, you start toassociate having money with
being lovable and not havingmoney is not being being worthy.
And so I've.
And so through that I canrecognize that.

(56:03):
You know, I can see that myself worth, or my identity, my
self worth, has been for a longtime tied up in in in what I do
and what I'm earning and thingslike that.
Because, look, going on theentrepreneurial journey which I
did, stepping out of corporateas wonderful as an, exciting as
the being that was reallydifficult for my nervous system,
really challenging because Ididn't have steady income coming

(56:25):
in.
You know there's a period after.
You know it takes a long time,you have to invest a lot and
trying to get a business off theground for a long time, all my
fears, all of my fears came upfear of being seen.
You know I've really struggledwith social media and using my
voice.
I've.
You know I can work forsomebody else and work my butt
off and and you know absolutely,but then actually having to

(56:45):
value myself enough to put thetime in and put my, you know,
put my needs forward, that'sthat's been thrown up for me.
And and the insecurity thatI've felt around not earning an
income or not earning much of anincome for for a while and then
starting to see savings startedto plead, like what that did
for me physically and kind ofmentally.
You know the signs, the fearand the worry and constantly

(57:07):
worried and and losingconfidence.
All those things happened.
So that really showed up for meand I've had to really examine
that because I realized thatthat having those financial
foundations which I'm also goingto say are partially founded,
you know we all having financialsecurity and financial
foundations is is important,like it's support.

(57:27):
You know money is important inthe sense that it supports us
across all pillars of our lives.
You know you've got money inorder you can look after
yourself and stay healthy andlook after your family.
Money so you can show up in theworld and do be, give, have in
the way that you want to and howyou can contribute.
So it is important supports ourhealth, our relationships and
everything we do, because welive in a society which is based
on economic principles, atleast today, but then, on the

(57:50):
other hand, placing too, placingtoo much emphasis on that can
it just becomes this, thiscontinual pattern of like it's
never enough and I'm neverenough.
So I started to recognize thatand also through, as I said,
through some of the people thatI've worked with, to see where
they have really, where a lot oftheir value and self worth has
been tied up in in in money, oror one side of it.

(58:13):
Which I thought was reallyinteresting is when, when, when
we get to a certain amount, wecan't seem to rise above that,
because we might associate moneyand I think I've also
associated this a bit isassociating money with
abandonment, because you know myparents, the cycles they went
through and then when therewasn't enough money or when
there was, you know, then dadleft and these sorts of things

(58:34):
happen and so you start toassociate it with these
emotional events that happen inyour life, and so there was some
of that running through it aswell.
So, yeah, that's kind of howI've become aware, as I said,
through the, through thecoaching and understanding the
process, through working withother people, that particularly
I'd say in this work, being inthe entrepreneurial space and
having to see all the moneyfears that pop up because I
haven't had that constantundercurrent of income to

(58:56):
support me the whole way through.
So, yeah, still plenty of workto do.

Ellie Goode (59:01):
Yeah it's, it's good, like it definitely brings
up all this stuff to come out.
Yeah, it's cool, it's cool,amazing, and sorry you go.

Anna Walker (59:11):
No, I was just gonna say I think where I've got
to today is because I know thatI still got work to do, and
that is I've.
I've recognized that, look, Ido like this, the, the.
I've now created, I guess, anenvironment where I've got that
kind of steady income coming in.
But this is the work that Iwant to do and I'm going to
gradually build this up.
So, rather than give everythingup, which is probably the full

(59:31):
the gamut, give everything upand walk away, it's now.
Let's keep that into place,because that is really
foundational.
Also, I can reach more peopleand I still actually really do
love that work.
But also I can bring this inthrough the back end and, you
know, through conversations withyou and through, ultimately,
I'll start to write more contentagain and just really getting
the word out and writing andsharing the word.
It's my way to contribute, andwithout focusing on the

(59:54):
financial outcome of it, butrather the contribution that I'm
making.
That will probably come.
You know, that's what themagician would say is just focus
, focus on your gifts and whatyou're here.
You know what you're here to doand contribute in the world and
and that ultimately, thatultimately all will be delivered
in the in the way it should.
So so, yeah, so that's kind ofmy new, my new attitude.

(01:00:14):
But I am putting in those kindof protective platforms as well
To keep me feeling safe.

Ellie Goode (01:00:20):
Yeah, and I think that's really important because
if you feel, if you're operatingfrom a place of safety, like
safety is abundance, in a sense,you know, whereas unsafe, to
your insecurity, is scarcity,and so to be coming from that,
that place of safety is reallycool, yeah, awesome, and so so,
almost sometimes, for people whowant to say connect with you or
find out more about your workwith you, where can they reach

(01:00:42):
you?

Anna Walker (01:00:42):
Thank you.
Yeah, so I am called Balanciawealth and Balancia is Italian
for scales or balance.
That's my philosophy to kind ofall things, as you know,
balance and prosperity, and, andyou know, financial and
personal prosperity.
So Balancia wealthcom, b I L A,mc, I A dot com, and also just
Anna at Balancia wealth, if theyjust want to get in touch.
So, yeah, yeah, definitelyreach out.

(01:01:03):
You can do this money type quizyou can do on my website.
It's called take the discoveryour money type quiz.
So if you're interested inthose archetypes, you can
certainly log on.
And yeah, and, if you want tosubscribe to my newsletter.
Haven't written much in thelast month but I'll be getting
back on that board and and yeah,really excited to continue to
spread the word and and and helpothers, you know, bring more
awareness to their kind offinancial, their potential,

(01:01:26):
their financial potential, butit's also their, their personal
potential.
So, yeah and yeah, and, atBalancia wealth Instagram.

Ellie Goode (01:01:35):
Awesome.
Well, thank you, anna, so muchfor coming on the podcast.
It's been a really really coolconversation, so thanks for
giving up your time.

Anna Walker (01:01:41):
Thank you so much, ellie.
Thanks for the invitation.
It was really great chattingwith you.
Enjoy, I'm a little envious.
Happy for you.

Ellie Goode (01:01:54):
That's a wrap.
Thank you so much for listeningand if you haven't already,
please subscribe and follow thepodcast to get notified anytime
new episodes go live.