In this episode of Shakin’ Hands, Jeff Bobby co-founder and VP of Social Strategy at SwiftSift shares the unfiltered story behind his pivot from a family-run medical business and military service to co-founding a disruptive AI-driven mobile app. Jeff dives deep into his entrepreneurial upbringing, the evolution of SwiftSift from a VIP concierge service to a smartsocial discovery platform, and how mentorship shaped his journey, especially through lessons learned from his business partner, Mike Novelli. They explore how Jeff’s creative instincts, Gen Z insights, and real-world experience contribute to product development, marketing strategy, and user experience. From managing ADHD to mastering focus and building intentional environments, Jeff offers grounded advice on staying consistent, trusting your path, and letting passion lead innovation.
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Host: Jack Moran
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