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Hi friend. If last week had you wondering “okay, but how do you run a business without the apps?”... This is the step-by-step guide. I audited where my sales actually came from, rebuilt my visibility around what works (and feels good), and let the rest go. Spoiler: less than 20% of my revenue traced back to social media and I was spending about 80% of my energy there. No more.
This episode lays out the exact mix I’m using now: podcasting, email, collaborations, real relationships, and a curated community that keeps high-quality opportunities flowing without the scroll.
TOPICS & TANGENTS:
• The audit that shattered “I need social to sell”
• What replaced the feed: podcasting and a weekly email with teeth
• Borrowed trust: podcast guesting, bundles, and cross-promos that convert
• Speaking, workshops, and warm intros over cold DMs
• In-person networking that actually gives you energy
• A curated connection hub (the “mixer mind”) and why I became a facilitator
• How I think about “platforms” now, and why consistency > virality
• Building a visibility flywheel you can sustain for years
POINT OF THE STORY:
Visibility isn’t a platform, it’s a trust engine. Audit where your best clients really come from, double down there, and let your strategy serve your values, not the algorithm.
MENTIONED IN THIS EPISODE:
• Visibility audit (track sources for every sale)
• Podcast guesting, bundles, and email swaps
• The Mixer Mind — a curated connection community with peer pods, panels, and mix-and-mingles
→ I believe in this space so deeply that I became a certified facilitator
→ Join the FREE Mixer Mind event- Where’s The Money In 2026?
→ Join through my affiliate link and receive a one-on-one call with me to personalize your visibility strategy and get the most out of the Mixer Mind.
• Speaking + guest workshops as authority builders
MORE ABOUT ASH
I am the definition of duality — I swear like a sailor and break rules like it’s my job, but I also hold incredible space for my clients and work my ass off to help them achieve the success they’re after. But I'm also here for the non-preneur woman, too. My background in counseling gives me a unique perspective on what it means to show up, serve, & create connection for those who feel like they've never belonged before.
LINKS:
- Become the Regulated Woman
- Get emails that feel like your best friend (if your best friend was a therapist and actually told you the truth).
- Use code BB20 to get The Burnout Breakthrough for only $7
- Follow me on IG (dropping in once a quarter for updates & gossip)
- Website: ashmcdonaldmentoring.com
Work with me 1:1
- Therapeutic Mentorship
- Business Therapy (therapy + strategic mentorship) ...
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