160. How I Plan Profit Without Burning Out: Quarterly Goals for a Regulated Business

What if your business could feel steady instead of like a monthly rollercoaster? In this episode I walk you through my nervous-system-first profit planning, and how I map the year, choose what to sell (and when), and protect my creativity, energy, and peace while hitting my numbers. Today I’m sharing the exact quarterly profit planning process I use to grow my business and protect my nervous system. No more feast-or-famine energy. No more “I have to hit X this month or everything is falling apart.”

We talk about why month-to-month planning keeps you dysregulated, how quarterly goals create actual ease, and the system I swear by — from mapping my annual intention down to quarterly numbers, to creating a 100-idea money list, to filtering everything through desire, capacity, and season.

TOPICS & TANGENTS:
 • Why month-to-month planning spikes anxiety
 • The quarterly structure that keeps your business steady
 • How I map my annual goal into spacious quarterly targets
 • The 100-idea money list (possibility = regulation)
 • Desire, capacity & season: my simple decision-making filter
 • Building a business runway so you’re not creating from panic
 • Planning in a way your body can actually hold

POINT OF THE STORY:
Strategy only works if your nervous system can hold it. Sustainable profit isn’t about perfect months… it’s about rhythm, regulation, and a plan that supports the life you actually want.

MENTIONED IN THIS EPISODE:

• Episode 158. The Money Myth That’s Draining Your Energy (start there for the energetics)
• The Surrender Retreat & therapeutic integration: recalibrate your relationship to success, safety, and expansion.

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MORE ABOUT ASH
I am the definition of duality — I swear like a sailor and break rules like it’s my job, but I also hold incredible space for my clients and work my ass off to help them achieve the success they’re after. But I'm also here for the non-preneur woman, too. My background in counseling gives me a unique perspective on what it means to show up, serve, & create connection for those who feel like they've never belonged before.

LINKS:

• Become the Regulated Woman
• Get emails that feel like your best friend (if your best friend was a therapist and actually told you the truth).
• Use code BB20 to get The Burnout Breakthrough for only $7
• Follow me on IG (dropping in once a quarter for updates & gossip)
• Website: ashmcdonaldmentoring.com

Work with me 1:1

• Therapeutic Mentorship
• Business Therapy (therapy + strategic mentorship)
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