The Business of Attention: Be Memorable to Succeed with Ryan Serhant

As we wrap up the Season 2 of Shaping the NYC Skyline, we couldn’t have asked for a more dynamic and inspiring guest to send us into the new year: Ryan Serhant. Known worldwide as a luxury real estate powerhouse, media personality and founder of SERHANT., Ryan has redefined the art of attention in business—and the power of personal branding.

In this episode, Ryan reflects on his journey from aspiring actor to real estate mogul, navigating challenges like the 2008 financial crisis and founding his namesake firm during the pandemic. With his signature candor, he reveals how his relentless focus on building a brand—not just closing deals—allowed him to disrupt the real estate industry.

Episode Highlights

• The Business of Attention

Ryan shares why capturing attention, not just showcasing expertise, is the ultimate key to modern success.

• The “3 E’s” of Success

Discover how Empathy, Energy, and Enthusiasm define Ryan’s negotiation style and leadership philosophy.

• Owning Manhattan

Go behind the scenes of Ryan’s Netflix series and see how he blends personal and professional life into a compelling narrative of ambition and adaptability.

• From NYC to Beyond

Learn about SERHANT.’s rapid expansion and Ryan’s thoughts on staying relevant in an ever-evolving market.

• The Risks and Rewards of Going All-In

Ryan reflects on the challenges of putting his name on the line and how meticulous attention to branding has elevated his firm to global recognition.

As we close out this season, we reflect on the incredible stories shared by our guests and the lessons we’ve all gained from their experiences. This finale sets the tone for what’s to come in Season 3, where we’ll dive deeper into transformative topics, including City of Yes zoning changes beyond the newly introduced Universal Affordability Preference and other pivotal developments Shaping the NYC Skyline.

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