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January 26, 2025 • 14 mins

Ever wondered how two guys with three broken scooters and a dream turned a garage startup into a nationwide delivery empire? 

Join Nick Foster and Tim Robinson from DeliverEasy as they reveal how they built a business that's now delivered over 10 million meals, all while navigating fierce competition from global giants like Uber. From bootstrapping in a Wellington garage to challenging industry norms, they share candid insights about entrepreneurship, wealth, and why money isn't always the ultimate goal.

If you're curious about turning a risky idea into reality, this conversation might just inspire you. The duo gets real about the challenges of starting a business with almost no resources and advantage of being first to market.

Episodes drop every Monday and Thursday in January. Subscribe to the Shared Lunch feed so you don’t miss a thing.

Appearance on Shared Lunch is not an endorsement by Sharesies of the views of the presenters, guests, or the entities they represent. They are not financial experts and their views are their own. Shared Lunch is not financial advice. We recommend talking to a licensed financial adviser. You should review relevant product disclosure documents before deciding to invest. Investing involves risk. You might lose the money you start with. Content is current at the time of recording

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
There are more ways to wealth with chairs eas save
with a great rate, ensure your car with no worries.
We'll join the Kiwi sver scheme with real choice. It's
your wealth, your way, do more with chairs ease.

Speaker 2 (00:14):
When you're going up against one of the most capitalized
companies in the world, you need to probably work smarter,
not harder.

Speaker 3 (00:19):
Would put two grand in the business had no money.
I've had a pretty sharking website and personal lag probably
and chattered with an understatement.

Speaker 2 (00:27):
When somebody like your friends with your family tell you
that you probably should give this thing up that actually
puts a fire in your belly, that it's pretty hard
to describe Currakoto.

Speaker 4 (00:44):
I'm Garth Bray. This is More than Money makes special
mini series brought to you by Cheers Eas to help
kickstart twenty twenty five. We're speaking with some Kiwis who've
been through the mill and understand a few things about
how to make wealth work for them. And today we're
joined by a couple of young Kiwi entrepreneurs who run
a successful nationwide takeaway delivery business that started nearly ten

(01:07):
years ago in a garage in Mount vic and Wellington.
Nick and Tim from deliver Easy, but first some important
information you always need to consider.

Speaker 5 (01:16):
The experience is shared in this episode.

Speaker 6 (01:18):
Are not advice or a recommendation or opinion by guests
to invest or act in the manner they have.

Speaker 5 (01:23):
An appearance on the series.

Speaker 6 (01:24):
Is not an endorsement by Sharesy's of the views of
the presenters or guests. They're not financial experts and their
views of their own.

Speaker 4 (01:32):
Let's explain a little bit for people what Deliver Easy is,
maybe because most of the time people just are ordering food,
they're looking at an app and they're just going that whatever,
what is it that you guys do that's different? And
how did you get started?

Speaker 2 (01:45):
Twenty fifteen was sort of where it all began. There
were sort of a few things that happened concurrently back
then that sort of helped the idea come to life.
Our flatmate Blair and I is flat mate at the time,
Bless his Soul, would would order takeaways every single Sunday
morning without fail, and she would only ever order this

(02:08):
one pizza place. And we just somehow were confused by
this thing. How do you how do you do this
every single Sunday? And she sort of replied, well, if
there was something better I could get delivered, then then
I would.

Speaker 5 (02:22):
And we thought that was a pretty fair comic.

Speaker 2 (02:24):
At the same time, a friend of Blair and Eyes
had come back from the UK and living in London
at the time, and we sort of naturally got talking
about that over a few beers and different business ideas
and hopefully not having to work for the man.

Speaker 5 (02:38):
For the rest of our lives.

Speaker 2 (02:40):
And yeah, he naturally brought up that this on demand
delivery industry that was really taking off.

Speaker 5 (02:45):
The UK, and that also got us thinking.

Speaker 2 (02:47):
And so there's these multiple things happening at the same time,
and yeah, I guess I was lucky enough to be
working with my friend Timbo here at the same time
at power Shop, as I mentioned. And again, over a
few beers we've got talking about this idea and the
fact that this industry didn't exist in New Zealand at
the time, and Wellington felt like the perfect spot to

(03:11):
maybe give it a crack, And Timbo bravely told.

Speaker 5 (03:15):
Me that he could build this thing with his eyes closed.
But it looks like I said, it was nice close.
I loved that all I did a great job.

Speaker 2 (03:23):
And yeah, sort of, yeah, Tim Blair and myself got
together again over a refreshment.

Speaker 4 (03:32):
I'm sensing a theme here there.

Speaker 5 (03:33):
There's a little bit of a theme there.

Speaker 2 (03:35):
I came in trying not to talk too much about
the beers, but I think naturally it helps the conversation
flow in and now our case, it's definitely paid off.

Speaker 4 (03:45):
So for nearly ten years, you guys have been going
up against some pretty stiff competition. I would have thought
more recently, so were you there from the start? You
feel like you had that early advantage and that helped.

Speaker 3 (03:57):
Yes, definitely, Different bike regions started on until we had
a really good crack here and got pretty stuck in.

Speaker 5 (04:03):
Yeah.

Speaker 2 (04:03):
I think a key factor was that no one was
actually doing it at the time that we started. But yeah,
when you're going up against one of the most capitalized
companies in the world, you need to probably work smarter,
not harder, or both at the same time. In our case,
probably with not a lot of money behind us, but
a lot of determination and.

Speaker 5 (04:25):
Sweat, tears and all of that.

Speaker 4 (04:28):
So it's the execution as much as having a great idea.

Speaker 5 (04:31):
Probably more. Yeah, and pimbing definitely as well. I think
of the big player you mentioned before was already here.
I don't think we probably would have had the balls
to dive head first. Probably fair, Yeah, pretty fair.

Speaker 4 (04:48):
Yeah, you mentioned wealth before and maybe not having the
wealth that one of those big players has. Can I
get each of you to tell me what does wealth
mean to you?

Speaker 5 (04:58):
I think freedom and ability to be happy and life
is probably wealth.

Speaker 2 (05:05):
And if you can work hard to get yourself in
a position where you can you can apply those things
to your life.

Speaker 5 (05:11):
I think that's probably a good place to start. Yeah.

Speaker 3 (05:15):
OK, I think it's the freedom and the independence of
what you wanted and sort of follow your passions that
what we actually want to be doing is it's kind
of it's I don't think it's a cash thing.

Speaker 4 (05:25):
Because you mentioned before you both were working for another company,
good company, you said. But it's that ability to make
your own decisions maybe rather than having to toe the
line and follow someone else's plan. Is that what you're
driving at?

Speaker 5 (05:39):
I think so. Yeah, having the.

Speaker 2 (05:42):
Having a will and a purpose I think is really
important in life. And if you can chase that and
if you can make a little bit of money along
the way, then that's obviously a help.

Speaker 5 (05:53):
But that's never been the goal for us.

Speaker 3 (05:55):
Really.

Speaker 2 (05:55):
It's probably to make something of ourselves and not have
to work for the man forever.

Speaker 5 (06:01):
I mean, there's a beautiful.

Speaker 2 (06:04):
Feeling about working for yourself and growing a business and
giving people opportunities and seeing something grow and trying to
foster a culture that's you know, that people believe in
and want to work hard.

Speaker 5 (06:19):
It's a beautiful thing.

Speaker 4 (06:21):
If I'm trying to think about great financial decisions, some
people can just hit on that straight away and go, yeah,
this was the moment where it all turned or this
was the great piece of fortune that I had, or
this was the call I made that was great. Is
it too soon to tell whether setting this company up
was and chipping into it was the best financial decision
you ever made, or is there something else you'd break

(06:41):
down from that to try and help understand how you've
been able to get where you are.

Speaker 3 (06:46):
I think in retrospect, it probably was like at the time,
we all quit our jobs for a business that was
losing money and to a lot of peop pri didn't
have great prospects. So like, in a lot of ways,
it's a stupid decision. But I think putting itself on
a spot, we've got to make something of it as
actually and the Lauren became a really good decision because
if we had it made such a lousy financial decision,

(07:07):
we wouldn't be so driven to make it come good.

Speaker 2 (07:10):
Yeah, I think age and stage and all of that
carry on. We were mid twenties at the time with
no other responsibilities, and once we were in head first,
we kind of had no alternative. We had to make
this thing work. And if you ask a mid earl
year old that same question, I think there'd be a

(07:33):
little bit more apprehension. But yeah, for a long time
it was pretty touch and go financially there. And that's
not to say we've we've made it now, but the
business is obviously looking at a much better position now,
So yeah, I think it was probably a pretty good
decision enough in hindsight, right.

Speaker 3 (07:51):
Yeah, I don't think a financial plane would have endorsed
it at the time.

Speaker 5 (07:54):
Hindsight is the beautiful thing you mentioned.

Speaker 4 (07:56):
It's in a better position. Now. What do you mean by.

Speaker 2 (07:58):
That, I mean early days, probably for the first three
or so four years.

Speaker 5 (08:03):
Like to say we.

Speaker 2 (08:05):
Bootstrap this thing is probably a massive understatement. We started
this thing, I think we put in about seven hundred
dollars each between between us which doesn't go very far. Yes,
the three broken scooters, Yeah, three broken scooters and three
broken men. I think looking back, like we just hit

(08:26):
milestones and the goalpost kept moving, and so we just
kept following this path of chasing, chasing the next thing,
and then before we knew it, I think we were,
you know, delivering enough volume that we're supporting ourselves from
a financial perspective, Like we did a few rounds of
investment along the way, friends and family largely speaking, but

(08:51):
apart from that, we've been largely self funded. So we've
always been call us old school, but we've always considered
that you should be able to fund yourself for the
for the most part, a lot of businesses these days,
as you'll know, I tend to go down this ultra growth,
large investment upfront sort of approach, whereas we.

Speaker 3 (09:13):
Were probably a little bit more old school in that fact.
I think it made us be really focus and what
we did, which was really helpful. So like you had
to be really clear about what you could Actually you've
got no reasonce it's going to be pretty clear up
when you put it. But over time, I think it
helps the bins a lot that can move quickly in
that because you've kept the control and you've kept the
I guess, keep the power of the business, which is
something that if we're diluted massively early, for example, trying

(09:35):
to raise money, it probably could have been pretty detrimental
long term for that business.

Speaker 4 (09:40):
And what's something I think I read some were something
like six million meals delivered? Is it about right?

Speaker 3 (09:45):
Ten?

Speaker 5 (09:45):
Yeah, we just got ten million last month.

Speaker 4 (09:47):
Ten million.

Speaker 5 (09:48):
Yeah, went way off.

Speaker 3 (09:49):
Turn about three million, just over three million a year now. Yes,
it's grown quite a bit from a garage in the
Mount of verk here.

Speaker 2 (09:55):
You would say that probably the first first ten orders
were probably the most exciting though oh really what the
hardest and the most excited.

Speaker 4 (10:02):
Can you still remember any of them?

Speaker 5 (10:04):
Yeah, it's a bit of a blur.

Speaker 2 (10:06):
But we we were doing deliveries, so we would build
these boxes for the back of the scooter out of pellets,
so wooden pellets. Yeah, we would go down to liquor
stores and ask and if we could have a few
of the pellets. And this is an example of the
extreme boots.

Speaker 5 (10:23):
Trapping I was talking about.

Speaker 2 (10:26):
And yeah, we'd literally build these boxes that were far
too heavy and probably not the safest things to have
on the back of a scooter, but they seem to work.
I held together by a few nails and a few
cable ties, and we were running on red Ball.

Speaker 5 (10:38):
So I think we've always.

Speaker 2 (10:39):
Sort of had that mancher that this business is the
foundation of the business is built on cable ties and
red Bull.

Speaker 5 (10:47):
And a few beers along the way.

Speaker 4 (10:49):
Outstanding, that sounds like you've encapsulated some of the hard times.
I mean, what was there a really really tough moment
there where you thought we can't carry on with this
and you know, or were you always of the belief
that you could sort of still stick it out.

Speaker 3 (11:01):
Oh, it was pretty I think it was pretty scary
when whenever the first came to the country, We've been
here for eighteen months, We'd put two grand in the business,
had no money, I had a pretty shrinky website, and
there was a few failing relationships as well. Probably yeah,
the personal lives are probably and tattered would be an understatement,
and so to have that coming it was pretty Yeah,
that was the moment. It was probably pretty daunting in

(11:24):
the long run, Like I obviously got through and looked
at really well, But I.

Speaker 2 (11:27):
Think that's as a drive that comes from I think
to myself and Blair probably all have the same approach
to when somebody like your friends with your family tell
you that you probably should give this thing up or
maybe think about something else or a different business venture
that actually puts the fire in your and your belly
that it's pretty hard to describe. So in some ways

(11:50):
I think the impossible made it more exciting and more Yeah,
have us more drive to people wrong.

Speaker 5 (12:00):
Maybe rippling anxiety is a great motivator.

Speaker 4 (12:05):
Well, so actually Uber turning up was possibly one of
the best things that happened because it gave you that
extra challenge.

Speaker 3 (12:11):
I wouldn't say the best mat I'd love they bug
it off, But in a lot of ways, like it
obviously set the industry, So like I put a lot
of awareness. When someone from most of these comes in
and sort of established it, it's a lot easier to
sell that model.

Speaker 2 (12:22):
And competition breeds, you know, As I said, that kind
of created this fire to prove people wrong and maybe
allowed us to think of it harder at our strategy
moving forward and where we wanted to go and if
we're going to be first to market, do we then
try and beat these bigger players to parts of New
Zealand where they're not going to go first of all,

(12:43):
Like if they're concentrating on Auckland, do we concentrate on
Napier and Hastings for example.

Speaker 5 (12:50):
So yeah, I think with it's negly to have competition,
but in.

Speaker 2 (12:54):
Some ways it forces you to work harder and to
think smarter or think outside the box and worked your advantage,
which is I guess being the local player, having the
local knowledge and having that face to face relationship with
your clients.

Speaker 5 (13:10):
I think it's been pretty pretty powerful.

Speaker 4 (13:12):
You've been on a bit of a journey. Then, how
has this changed your understanding of money?

Speaker 5 (13:16):
There's a hell of a question. Money is there, whether
you like it or not.

Speaker 2 (13:19):
Right, it's this thing that keeps society moving and countries
moving and all of that stuff. And I know it's
just pretty cliche to say, but the money side of
things was never the main driver. I think it was
to work for ourselves and.

Speaker 5 (13:32):
To have a purpose that's wildly.

Speaker 2 (13:37):
Different than if you're working for someone someone else.

Speaker 3 (13:41):
Yeah, I think it's probably more just realized something like
that's not what makes you happy, like you like when
you haven't got it, like you work really hard to
get it, and then I think you kind of realize,
you know, but the journey you kind of go that's
actually like not having money's really painful. We've been there
some pretty broke, pretty tough times. But then on the
cover is that like not being sure I was taxing

(14:04):
problems away, but like the more you've got doesn't make
it happier. I think definitely in the latest ages too,
trying to find out what actually you know, you're learned
that it's not the solution to your problems in life,
and it's yeah, it doesn't fact things a lot of things.

Speaker 4 (14:17):
All right, Thanks very much, guys, it's been really fascinating
hearing your journey, and thank you all for listening. If
you're listening, you're listening to Apple or Spotify, wherever you
get your podcasts. If you're watching us, you're watching us
on YouTube. And if you're liking what you're seeing, let
us know and let us know what you'd like to
see next. For now, that's us quima to
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